Scanned from the collections of The Library of Congress AUDIO-VISUAL CONSERVATION at m- LIBRARY j/ CONGRESS — ' 'u 1 Packard Campus for Audio Visual Conservation www.loc.gov/avconservation Motion Picture and Television Reading Room www.loc.gov/rr/mopic Recorded Sound Reference Center www.loc.gov/rr/record J 4 1 j "PR 10 1939 MOTION PICTURE / mm CHARLES E. ("CHICK") LEWIS Editor and Publisher REVIEWED IN THIS ISSUE Dodge City I Am Not Afraid The Night Riders Broadway Serenade East Side of Heaven Bulldog Drummond's Secret Police Streets of New York This Man Is News Kid From Texas April 8, 1939 Vol. 30 No. 1 1 Entered as second class matter at the Post Ofifice at East Stroudsburg, Pa., under the Act of March 3, 1879. Contents coiyrighted 1939 by Show- men's Trade Review, Inc. SINGLE COPIES 10 CENTS A. /. RICHARD Editor-in-chief of Paramount News. He is the oldest newsreel executive in the industry in point of service. Under his guidance Paramount News has had a broad editorial policy and wide coverage. •S55 Metro-Goldwyn-Mayer presents ROBERT DONAT in "GOODBYE, MR. CHIPS" with GREER GARSON, A Sam Wood production. Screen Play by R. C. Sherriff, Claudine West, Eric Maschwitz. From the book by James Hilton. Produced by Victor Saville. THE 10 BEST PICTURES OF 1939! A Prediction hy Leo of M-G-M 1 saw "GOODBYE, MR. CHIPS". I saw a picture which is assured of a top spot among this year's Ten Best. I saw Robert Donat's performance as "Mr. Chips", destined to be a leading contender for this year's Academy Award. I saw a new star born to the box-offices of the world, Miss Greer Garson, whose beauty shines from the screen with tenderness and truth, stirring hearts that seek your theatre for emotional thrill. 1 saw an entertainment that will take its place among the immortal works of the screen, a picture for humanity's masses, to be beloved by people in every walk of life, to be played with sensational success now and to be revived in years to come. 1 am proud of "GOODBYE, MR. CHIPS" for it is typical of the attractions which have made M-G'M a symbol to picture-goers of the finest in films. Picked for 1 939 's new female star sensation. Miss Greer Garson as Katherine in ''Goodbye, Mr. Chips." Picked for T939's Best Male Performance Award, Robert Donat as "Mr. Chips." April ,\\ 1039 SHOW M !<: N ' S T \i i\ \ ) V. R V. V w Page 3 The Editorial Page The Neely Bill Battle Charlie Pettijohn, of the Hays office, threw a near- bombshell into the Committee hearings on the Neely Bill when he offered the proponents of the bill a proposition giving exhibitors a right to select or reject pictures. While those who flatly rejected this proposition may have a right to be suspicious about any such offer, the fact remains that a possible solution from within the in- dustry should call for at least an investigation of its sincerity and possibilities. It shouldn't be turned down with quite so much emphasis. Anyway it clears up one point beyond argument. The proponents of the bill are out to get Federal regulation of the industry regardless of whether the industry or the exhibitors will benefit from such regulation. The mere fact that they flatly rejected so unusual an offer without making any attempt to see whether it might solve the present problem, is ample indication of how futile any attempt for regulation from within the industry is going to be. On the other hand it likewise indicates that the major companies, acting through the Hays office, are willing and anxious to meet the other side half way in an effort to restore harmony and avoid Federal legislation. AAA Another Bad Practice Years ago we sounded a warning to salesmen and exhibitors alike against the signing of contract forms in blank. It may flatter one or the other that they trust each other implicitly but too often a difference of opinion arises which results in much bad feeling all around. We have evidence of this before us in the form of three sepa- rate kicks hinging on the understanding that led up tp the signing in blank. When a deal is worked out it should be set forth clearly on the regular contract forms and carefully read by both the exhibitor and the salesman and then, if found correct, signed. By so doing they will avoid calling each other bad names and implying that someone put some- thing over on them. A A A U Reports Progress A chat with Sales Manager WiUiam Scully reveals that UniversaFs march of progress continues unabated and with indications of a still greater run of product than that which it has been delivering. The combination of its perfect production and sales set-up is having the desired results. The terrific increase in revenue registered by the company during the first year of its present administration is ample testimony that its heads know what they are doing and that its success came about not from luck but because of efficient hau' dling and planning by the organisation and its leaders. Exhibitors, too, have contributed to this success by their willingness to play ball with the new company and pay a decent price for good product. They can go still further by taking a liberal attitude on their buys for next year with this company. A A A Question of Ownership At regular intervals someone or other is supposed to be a partner in STR. Recently several were mentioned in the periodical round of rumors. Just to keep the records straight, we again go on record by stating emphatically and definitely that there are NO partners in STR. It is owned one hundred per cent exclusively by its editor and publisher and there never have been, nor are there now any partnerships, division of ownership or entanglements of any kind involved. We hope this answers the latest flock of rumors. A A A UA's Strong Front From Murray Silverstone we learn the inside details of the new United Artists set-up of producers and truth- fully speaking it indicates a powerful front for UA. The wide variety of producers, as well as their number, will definitely insure the steady flow of quality product. They are, particularly, to be congratulated on bringing into the fold producers Hke David Loew, Sol Lesser, Ernst Lubitsch and a continuation of the Sehnick con- tract. These, together with the group formerly deliver- ing pictures for UA distribution, adds up to a powerful set-up and what looks like a strong box-office batting order for the company. On the question of UA's participation in the trade practice reforms, Silverstone made it clear that UA did NOT withdraw. It was never a part of it because most of the points of the trade reform draft did not apply to UA due to its method of distribution and the individual seUing of pictures. However, Mr. Silverstone tells us with emphasis, that his company will always be a constructive force in any trade pact; which, in itself, is a good sign since all the companies will have to participate in the trade practices in order to insure its success. —"CHICK" LEWIS Page 4 S H O W M Ji N ' S TRADE R E V I E W April 8, 1939 26 Features, 24 Westerns Are Announced By Republic Houston Meeting, First of Four Regionals Hears Details of Product Here From Abroad Fifty features, including 24 Westerns, were announced by Republic at the rirst of its four regional sales meetings in Houston this week. The compan)- has cut down its schedule slightly from last j'ear with the"*^ Herbert ). Yates explanation that this is caused by the dropping of the "B" pictures. There will again be four serials. The complete list of pictures includes four top pictures as fol- lows : "Seven Million Dollars" by Sinclair Lew- is, the story of a man who re- tires with seven million dollars to do with as he pleases; "The Dark Command by W. R. Bur- nett, a story laid during the pe- riod of the Quantrill Raiders af- ter the Civil War; "Two Or- phans", the famous French classic of the Revolution; "Wagons Westward" by Armstrong Sperry, a yarn of the "Covered Wagon" period. The si.x Auniversaiy specials ;ire headed by "Lady from New Orleans" bv 1-ietli Brown, played against the background of the New Orleans Mardi Gras ; "'tillie the Toiler" by Russ Westover, a story of the lovable car toon character ; "Storm Over In dia" b\' Aclmied Abdullah; "Guili> of Treason" by Peter B. Kyne : "Gant;- of Chicago" : " Tli' Crooked Road" \>y Nat Ferber. The remainder of the feature jirograni consists of "Escajie From Sing" by Louis Berg; "Call of the . North" by Jack London; "The James R. Craniger Champ Maker" a story of the life of Tex Rickard'; "Bengal Border Patrol" bv Adrian Jolinson; "Forgotten Girls" bv Earl Felton ; "Tom Sawyer Abroad", Mark Twain's lovable story; "Wolf of New York" by Nat Ferber; "Girl From God's Country" by Nell Shipman ; "Bow- ery Boy" by Sam Fuller"; "A Sporting Chance" by Richard Wormser; "Man of the Hour" by George Broadhurst ; "Here Come the Marines" bv Mildred Cram ; "The Fighting Irish"; and three Hig- gms Family pictures. Eight of the Westerns will star Gene M. J. Siegel Autry in liis famous singing cowboy roles ; eight more will star Roy Rogers, new and ijopular W'estern Star, also a singer ; the remaining eight will star the popular "Three Mesquiteers". Two of the serials will be of 15 chap- ters each. One will be "The Lone Texas j Ranger", a fol- low up to the popular "Lone Ranger" series ; the other will be "Drums of Fu Manchu" based on the popular mystery character. The otiher two se- rials of 12 chap- ters each will be "King of the Royal Mounted" and ■ ■ .1 im m y Valentine Strikes Again". The Conven- lion in Houston was jjreccded by the world pre- miere of "Man of Conquest", Republic's latest produc- tion and its most ambitious. M. J. Siegel is al lending the convention representing I he studio. From the liome office are Herbert J. Yates, James R. Grainger, Alvin Adams and William Saal. Clare Hilgers, southern district sales manager, is presiding. Ollieis attending the convention are: From Atlanta : A. C. Bromberg. Geo. Tones, A. E. Rock, S. T. Wilson. P . Spencer and Carl l'~ 1 o y d . From Charlotte: Cy Dillon, H. P. Rhodes, Fuin- derburk, Jack London and R. H. Bradley. From New Or- leans: L. Seic- schnaydre, Geo. Nungesser, G. Y. Harrell and 1. D. DutTy. From Memphis: W. M. Snelson and L. B. Miller. From Tampa: H. Glov- er and II. Moore. From Dallas: Wni. Underwood, C. Ezell, L. Rust, D. Rath- bone, G. McDonnell, M. Sexton and R. T. Brown. From Oklahoma City: Sol Davis, M. Lowenstein, F. Moran, G. Alt, E. Greggs, Ona Jolinson and T. B. Nobie of the State Theatre, and from Little I'ates, Grainger and Adams. They will also address the other three meetings in New ^'ork. Chicago and San Francisco. Alvin Adams ACTION LAGS INN.ISTRIKE Word Awaited From D. of J. in Wash. PICKETING CONTINUES Ben Goetz, in charge of British production for MGM, as he ar- rived from England on the Nor- mandie last week, bringing with him a print of "Goodbye, Mr. Chips" which Sam Wood directed with Robert Donat and Greer Garson. Wood and Miss Garson were also on the boat. EQUIPMENT SHOW AT N. Y. CONFAB Convention Exposition Planned by N. Y. Allied New York Allied's World's Fair Convention starting May 24 at the Hotel Astor in New York, will be industry wide, according to Max Cohen, president of the organization. It will embrace a major equipment exposition, 'he said. Every manufacturer and distributor of equipment in the country will be asked to be repre- sented. Full cooperation of all equipment firms has been indicat- ed by the response so far, de- clared Cohen. The Convention will include ex- hibitors from all over the coun- try who will be invited to com- bine a visit to the World's Fair with attendance at the conven- tion. At the latter they will have an opportunity to see the latest in theatre equipment. The distributors will all be rep- resented it was announced. Berkley W. Henderson, spe- cial assistant attorney general in charge of the New York anti- trust division, closed his investi- gation of the projectors' strike Tuesday and forwarded his re- port to the Department of Jus- tice at Washington, with the lo- cal D of J office awaiting word from headquarters as to whether or not it is to intervene. No one was questioned by the Justice Department office early in the week, and tlie Mediation Board held no further meetings. Other than that the strike front was quiet. Principal efifects were that there has been a slight de- lay in selling at exchanges. Ex- hibitors, it was said, do not want to make any commitments until the strike is settled. Picketing continued in front of the exchange buildings. No action was taken by counsel for the dis- tributors who stated their posi- tion would be unchanged until the unions took some kind of definite action which would force them to counter it with court procedure. Above the Republics five district managers, who are now engaged in regional meetings throughout the country or plan- ning tor them. Left to right are Clare Hilgers, southern district manager who is presiding at the Houston Convention this Friday and Saturday; Jack Bellman, eastern district manager who presides next Wednesday in New York- Harry La Vine central district manager, presiding next Thursday in New York; Max Roth, mid-western district manager, presiding .it the Chicago meeting April 20 and 21 and Crover Parsons, western district manager, presiding 25 and 26 in San Francisco. Jefferson Gets NSS Trailers Jefferson Amusement Co. has contracted for the exclusive use of National Screen Service prevue trailers in all of its theatres and in all of its affiliated houses, it was announced this week. SHOWMEN'S MOTION PICTURE Trade Review Vol.30, No. 11 April 8, 1939 Title and Trade Mark Reg. U. S. Pat. Off. Charles E. "Chick" Lewis Editor and Publisher TOM KENNEDY HAROLD RENDALL ROBERT WILE Associate Editor Advertising Mgr. Managing Editor WEST COAST OFFICE ANN LEWIS, West Coast Manager Guaranty BIdg. 6381 Hollywood Blvd. Hollywood, Cal., Tel. Hollywood 1390 CHICAGO REPRESENTATIVE MARSHALL REINIG 612 No. Michigan Ave., Chicago, III. Telephone: Superior 7646 FOREIGN REPRESENTATIVE lOCK MacCREGOR, 20 Portsea Place Hyde Park, W., London, Eng. Showmen's Trade Review is published weekly by Showmen's Trade Review, Inc. Publication office, 34 North Crystal St., East Stroudsburg, Pa. Editorial and ad- vertising offices, 1501 Broadway, New York City. Tel.: Bryant 9-5606. Sub- scription price in the United States and Canada, $2.00 per year. Foreign $5.00 per year. Single copies, ten cents. Sub- scribers should remit with order. All contents copyrighted 1939. S 1 1 () W M !■: N ' S T A 1 ) 1<: R Iv \' I 1<: W Page 5 Kennedy's orner Never hoard familiar words carry such a convincing ring as Joiin Joseph's "I really think it's "the greatest program Universal ever lined up," as the scholarly- looking, personable and highly ef- ficient head of U's ad and pub- licity interrupted concentrated la- bor over announcement ammuni- tion to say "Hello" to this visitor at his temporary headquarters in New York. Joseph, in the East preparing for U's sales conven- tions, is in the Broadway envi- rons for business and not pleas- ure— and is he busy! The "men working" — but work- ing— sign is up on all the home office cubicles — what with con- ventions nearing or just over with — while outside exchanges pickets paddle along not very enthusiastically displaying their "strike" placards. That strike had three strikes on it before it start- ed and those headaches don't hurt any the less because the people who have 'em know they needn't have invited them by starting the thing in the first place. And negotiation, which ought to be welcomed any time, also has three strikes on it so far as pro- ponents of the Neely Bill (and what a bill that will present the 'ndustry if it goes over) are con- .:erned. C. C. Pettijohn, ofifering a plan he said would give re- sponsible local boards a say in the selection of pictures for local showing — prime aim claimed for the bill by its backers — was told "We'll look with suspicion upon any attempt to settle this matter hy negotiation," by a representa- tive of the M. P. Research Coun- cil. They just wanna law. Cincy Exhibs Get Cuts In Clearance Following conferences between I. Libson, RKO theatres oper- ator, and H. M. Richey, director of exhibitor relations for RKO, clearances in Cincinnati have been reduced. First run clear- ance has been cut from 44 days to 30 days, while clearance be- tween second and subsequent runs has been reduced from 57 to 44 days. A proportionate align- ment has been made among sub- sequents. Important Dates April 12-13 : Republic regional meet, New York. April 15-17: Universal regional meet, Cincinnati. April 17-21; SMPE Spring conven- tion, Roosevelt Hotel, Hollywood. April 18-20: U. regional meet, Chicago. April 20-21 : Republic regional meet, Chicago. April 22-24: Universal regional meet, San Francisco. April 25-26: Republic regional meet, .San Francisco. April 27-28 : Republic regional meet, San Francisco. May 4-6: Monogram Convention, Drake Hotel, Chicago. May 8-10: United Artists sales con- vention, Los Apgeles. May 23-25 : N. Y. Allied "World's Fair Convention," Hctel Astor. June 13-15: Allied National Conven- tion, Nicollet Hotel, Minneapolis. Distribs Will Sell 1939-40 Product Under Reform Plan Allied Still Objects To Draft; UA Says It Never Was Part of Trade Pact Arriving For Premiere SALES MEETING SET Mono, to Hold Convention in Chicago May 4-6 Monogram's seventh interna- tional sales convention will be held at the Drake Hotel, Chicago, May 4-5-6. Plans for 32 features and 24 westerns will be announced to 200 salesmen and executives by George W. Weeks, general sales manager. TELEVISION FOR 3 BDWY. HOUSE Negotiations Are Under Way Now three Baird Film for the 1939-40 season will be sold by most distributors under the provision.s of the trade reform draft which was com- pleted last week, it is revealed. Despite the fact that Allied is dissatisfied with the proposals the distributors tielieve that a ' start has been made and will do ever5rthing in their power to en- courage exhibitor good will by adopting the proposed plan im- mediately. United Artists was never a part of the trade reform plans accord- ing to a statement made this week by Murray Silverstone. The seven producers now under contract to UA, increased to 11 next season, each have a claim to full juris- dictional rights in the selling of their pictures, he said. "However," Silverstone added, "we would em- phasize that many of the points covered in the proposed Trade Pact actually have been in oper- ation since the inception of the company 20 years ago and today are still a part of the producers' sales policy." Letters accompanying tiie trade practice draft were sent last week by William F. Rodgers, chairman to the distributors' negotiating committee to Ed Kuykendall, MPTOA president, and Col. _ H. A. Cole, president of Allied. These suggested that if, as and when the draft is approved that a conference be held with the Department of Justice for the pur- pose of obtaining its approval and putting the proposals into effect. Meanwhile, Allied, in an official statement, declared that the pro- posals "do not provide relief at all commensurate with that asked by the government in its suit". Al- lied further said that they "do not pretend to abolish compul- sorjr block booking or bling sell- ing and do not touch on the sub- ject of theatre divorcement." Negotiations to equip Broadway theatres with television apparatus by May IS are under way, it was announced til is week b}- Arthur A. Lee, vice- president and general manager of Gaumont-Britisli Corp., of Amer- ica, which owns a controlling in- terest in Baird Television. Projected on a 12 x 15-foot screen, the television pictures will be a feature of the regular motion picture entertainment, and will at first be limited to sporting events, such as baseball and prizefights. It was also stated that nego- tiations are under way with one of the broadcasting networks for dail}' pick-ups transmitted either from films or actual studio pres- entations, providing 30-minute television shows in the motion picture theatres. JimmAr MacFarland was ap- pointed publicity director of Baird Television and Gaumont Britis'h. Vande for Keith, Boston Boston — About three weeks of vauleville have been booked into the Keith liere, starting April 6. Annabella, Tyrone Power, Lor- etta "young and Don Ameche ar- riving in San Francisco for the premiere of "Story of Alexander Graham Bell", Twentieth Cen- tury-Fox picture in which Miss Young and Ameche are co- starred. The premiere was held on Treasure Island at the San Francisco World's Fair. A party of newspaper and trade paper men was taken to the opening along with officials and stars from the 20th Century-Fox lot. BONDY CONFIRMS RKO REORG PUN Federal Judge Bondy's long- awaited decision confirming the reorganization plan of RKO Corp., was filed this week. The decision, only 13 words in length, was to the effect that "the plan of reorganization approved by the court is hereby confirmed. Settle order." The order of settlement was noticed this week to 24 principal law firms representing interests involved so as to be ready Thurs- day for formal execution, after which RKO was expected to be out of 77-B except for the period of consummation. SIGNS 5GZ ^l/frfNER 7AK€S^LL IWTO . / Cosmopolitan Acquires National Studios Cosmopolitan Studios, 145 W. 45tli St., New York, have ac- quired National Studios, formerly of 226 W. 56th St., according to Herman Rosenberg, Cosmopoli- tan president. Dave Brandies, I. Schnapp, Claire Miller, Ken Walmslej" and Fred Bram are among the National executives who will join Mr. Rosenberg's company. Page 6 SHOWMEN'S TRADE REVIEW April 8, 1939 Testimonial For Sam Gardner Sam Gardner, salesman at MGM's Indianapolis Exchange, was recently promoted to the branch managership in Salt Lake City. A special dinner was given for him at the Variety Club. Around the table are Gardner, Mrs. Gardner, Wade Willman, Jerry Adams, Doris Rogers, Marie Kreilein, Ruth Sipe, Don MacLeod, Darlene Willman, Klaska Johnson, Margaret Nancrede, Edward Farrell, Naoma Rhodes, Robert Rigsbee, Jean Casserly, Hazel Gorman, Dorothy Reynolds, Irene O'Brien, Katy Pyle, Ralph Ripps, Madalyn Cornet, Foster Gauker, Harold Marshall, and H. A. Wagner. Univ. Lineup Nearly Ready Fox and Joseph Return to Coast As Sales Executives Prepare For Regional Meetings Universal home office executives are busily preparing the line-up of products this week to present to the first of the three regional meetings scheduled to begin in Cincinnati next Satur- urday, April IS, at the Hotel;j> Netherland Plaza. John Joseph, director of advertising and pub- licity, leaves for the Coast on Monday. Matthew Fox, assistant to President Nate Blumberg has already left for the Coast. A program of 40 features to be made by Universal, three more pro- duced by Harry Edington which Universal will release, four serials and 66 short subjects will be an- nounced. Attending all the regional meet- ings will be Nate Blumberg, president; William A. Scully, gen- eral sales manager; F. J. A. Mc- Carthy, eastern sales manager; W. J. Heineman, western sales manager; F. T. Murray, James Jordan, O. C. Bimder, Andrew J. Sharick, Morris Alin and Louis Pollock. The Chicago meeting will be held at the Palmer House ^ . . from April 18-20 and the San ^'^'l ^ W. Hanns. From St. Lou.s : J. E • .. . .1 Garrison, manager; Harry Hynes, J. JH. Hobbs, manager ; Henry Martin, W. G. Wray, M. M. Holstein. From Washing- ton: B. B. Kreisler, manager; L. J. Young, B. Frank, S. Tabor, W. E. Davis and O. lilumenthal. From Al- bany : Joe Engel, manager ; L. J. L^Sier, W. A. Ryan and A. J. Marchetti. From Buffalo : T. J. Scully, manager ; J. Fater, W. F. Bock and Carl Heedit. From Cleveland: D. Miller, district manager; J. R. Kaufmann, manager, J. V. Frew, G. Rosenbaum, J. Krenitz, A. W. Voung. W. L. Sencer and Peter Rosian. From Pittsburgh: Tules Lapidus, manager; D, Barnholtz, L". Hess, S. E. Feld, W. Sa- tori and F. Guehl. Meeting them at Cincinnati will be the local group headed by P. Kreiger, manager; N. LeVene, H. Young, G. B. Gomersall, J. Marks and F. Schreiber. Branch managers and salesmen at- tending the Chicago meeting will be: From Des Moines : J. J. .Spandau, man- ager; H. Schiffrin. J. Smith, Hilton Frost, I. Weincr. From Kansjis City : Pete Dana, district manager, L. J. Mill- er, manager, R. M. Palmquist, L. Mor- row, R. Thompson, J. Beiser and E. Selig. From Omaha: Otto Siegle, man- ager ; R. J. Olson, L. Flensler, A. Hill Francisco meeting at the St, Francis Hotel from April 22-24 The branch managers, salesmen and office managers to the at- tend the Cincinnati meeting are: From Boston: W. Kelly, manager: F. Dervin, T. Shiffman, J. Curran, H. Kon- nis, H. Martin and J. "Murphy. From New Haven: M. Joseph, manager, and A. Titus. From Philadelphia: G. Schwartz manager; J. Engel, W. Doyle, M. Koppleman, J. Leon and R. Bernhard. The New York exchange contingent will be headed by Al Herman, district manager, and Eeo Abrams, manager, Max Cohen, Nat Gold- berg, H. Furst, J. Ligget, P. Winnick and B. Price. From Atlanta: H. Gra- ham, district manager; J. Ezell, man- ager, C. J. Jordan, R. Elliot, E. F. Cox, E. h. O'Neill, R. B. Gann. From Charlotte : P. Baron, manager ; R. F. Good, R. H. Mesterman, J. Greenleaf, and J. M. Bishop. From Dallas : E. S. Olsmith, manager; J. H. Lietzer, L. D. Eeitzer, W. R. Pittergle, C. M. Miller and E. V. Green. From Memphis : A. J. Pretchard, manager; H. I. Mansfield, B. H. Jordan and E. H. Andrews. From New Orleans : W. M. Richardson, man- ager; P. Tiessier, C. McMillin and N. Lamantia. From Oklahoma City : J. E. Sarfaty, S. H. Nesbit and Harry Hincs, Jr. From Detroit: E. Heiber, manager; J. Stewart, A. Fischer, B. Tighe and J. R. Susane. From Indianapolis : G. C. Craddock, manager ; A. Kaufman, W. B. Grant, W. Sherman. From Minne- apolis: H. B. Johnson, manager; A. Zacherl, J. M. Fieldman. S. Leff, D. Gutman, M. Flollaran, and V. L. Dick- enson. From Milwaukee: F. Mantzke, manager, E. W. Gavin, R. J. Basett, J. M. Hickey and O. Peterson. From Chicago : E. T. Gomersall, district man- ager ; M. Gottlieb, manager ; R. Funk, F. Meyers, E. Weinshenker, M. Brod- sky, A. Kent, and W. Hyland. Branch managers and salesmen at- tending the San Francisco meeting will be : From Denver : Jack Langan, man- ager; A. W. O'Connell. E. Warner and T. McMahon. From Los Angeles : A. O'Keefe, district manager; C. J. Feld- man, manager, A. Wog, L. Hoss, C. Wade and E. Cooke. F'rom Portland : R. O. Wilson, manager; F. M. Blake. J. Hommel, and J. Harvey. From Salt Lake City : M. Aparton, manager ; L. J. McGinlev. manager. C. L. Theuerkauf. M. J. Whitman and A. M. Kallen. From San Francisco : B. Rose, manager, King Trimble, AI Oztaby, C. E. Pace and C. F. McBride. UA Convention In Hollywood May 8; 1 1 Producers on List Record Number of Pictures Expected From Company For 1939-40 Season WARNS OF CHAOS IN NEELY BILL Proponents, Opponents Discuss Measure Washington — Hearings on the Neely Bill to prohiliit block-book- ing and blind-selling continued this week before the Senate inter- state Commerce sub-committee. Tlie hearings opened Monday with Charles C. Pettijohn, MPPDA general counsel, and United Artists will hold its 20th Annual Convention in Hollywood beginning May 8, it was announced this week by Murray Silverstone, head of the company. The entire field staff, together with home office ex-'^ ecutives, will attend. Eleven pro- ducers who will contribute to the 1939-40 program of the company will attend the convention sessions. These include Samuel Goldwyn, Alexander Korda, David O. Selz- nick, Walter Wanger, Edward Small, Hal Roach, Charlie Chaplin, Douglas Fairbanks, David Loew and Sol Lesser-Ernst Lubitsch. This is a record number of producers for the company and it is expected that they will turn out a greater number of pictures than ever be- fore. Silver- stone said he was withholding the complete product an- nouncement pending comple- tion of deals by several pro- ducers. Among the pictures to be definitelj' made, from informa- tion already re- leased, will be Charlie Chaplin in- "The Dictator" which Silverstone said would be definitely made de- spite denials. It will be released in the Fall. Fairbanks will produce "The Californian" in Hollywood. It is expected that he will not ap- pear in it. Loew will make one or two pictures a year on the Selznick lot. Selznick will deliver three pictures for UA next season. Ed- ward Small announced last week that he would make six pictures. Samuel Goldwyn has two pic- tures 3'et to deliver under his con- tract with UA. They will be "An- gels Making Music" and "The Real Glory". Korda, Wanger, and Roach have not yet made their announcements. The Lcsser-Lu- bitsch combination will make three pictures every two years and Lesser will make an addition- al one annually. Murray Silverstone S. R. Kent, testifying before the sub-committee on Thursday afternoon, urged postponement of action on the Neely Bill until the Government suit against the majors is settled. He also said the bill was unnecessary in view of the revised trade practice draft. He claimed that the bill was strictly minority legislation and urged a complete study by some agency that will bring in facts from all parts of the industry, before the bill's enactment. Robert Montgomery, represent- ing the Screen Actors' Guild, tell- ing the sub-committee members that passage of the Neely meas- ure would gravely affect the in- dustry. When a proponent of the meas- ure asked that local civic organi- zations be given a greater choice in the selection of films for the community, Pettijohn stated that if that was the issue of the pres- ent hearings, "we can save 3 or 4 days by laying on the table a trade practice program to allow this." Proponents later attacked this proposal on the ground that it could not be taken seriously in view of the industry's alleged breaking of promises. THE EYES OF THE NATION AS IN ARE 01 TEXAS! MAJESTIC THEATR AHEC, SAN ANTONIO • MAJESTIC, DALLAS HOUSTON, TEXAS ORTH, FORT WORTH Management InTERSTATE UIRCUIT INC Circuit Ii PRINTED IN U.S.A. After Ind ions, Sam Houston enlists with General Jackson and is severely wounded while leading a charge at the battle of Horseshoe Bend. Jackson commends him for his gallantry, and a life-long friendship is formed. Jackson is elected to the Presidency and Houston becomes Governor of Tennessee. On the eve of Houston's re-election, he marries Eliza Allen but after many misunderstandings they separate. Houston resigns in the face of the scandal, goes into a long debauch and returns to the Cherokee Notion. He goes to Washington to protest the treatment of the Cherokees by the government, and there meets Margaret Leo at a Presidential boll. Jackson persuades Houston to go to Texas, where he meets Margaret Leo again. Jim Bowie and Dovey Crockett decline to join Houston in a fight to free Texas. They are loyal to peace-loving Stephen Austin, who refuses to enter into war with Mexico. Word is brought that the Mexican Army is marching across Texas, killing and plun- dering. Austin is convinced that Texas must fight and Houston ogrees to lead the ormy. The Mexicans attack the Alamo and Crockett, Bowie. Travis ond others perish. Houston riding to re-inforce this garrison arrives too late. Thus the cry, "Remember the Alamo!" is born. At Son Jacinto, Houston outsmarts the enemy and with o handful of troups routs the Mexican Army, thereby establish- ing the independence of Texas. Houston is elected first president of the new Republic, and, with Margaret Leo, now his wife, he watches the Lone Star come down and the Stars and Stripes raised on the capitol flagpole, signifying the annexation of Texas into the Union. Bock in Tennessee, Andrew Jackson, dying, hears the news and whispers, "All is safe at last. My old friend and companion in arms . . . has been true to his trust." April cV, 1939 S 1 1 ( ) W M E N • S T R A I ) K R E V I I-: W Parje 11 PAR. READIES NEW PRODUCT Agnew and Gillham Leave For Coast TO STAY THREE WEEKS Neil Agnew, Paramouiit's vice- president in charge of distrii)u- tion, and Robert M. Gillham, di- rector of advertising and pub- licity, left New York Thursday nil their westward trek' to confer with Y. Frank Freeman and stu- dio officials on the 1939-40 prod- uct. Messrs. Barney Balaban, Stan- ton Griffis, Edwin Weisl, Russell Holman and Leon Netter left Friday and will be joined by Ag- new and Gillham in Chicago for the rest of the trip. It is expected that the home office group will remain on the Coast about three weeks. "Not Guilty" Majors' Plea in Contempt Case Chicago — A general plea of not guilty was filed by attorneys for major companies and B & K in Federal Court in answer to the Government's bill of particulars in the contempt case before Judge Charles Woodward. This puts in the issue all of the alle- gations of the information filed by the Government. The 20th Century-Fox sales convention held at the Congress Hotel in Chicago last vi^eek. On the dais are lack Fichel- man, assistant to Heman Wobber, general sales manager, (standing centre). William Kupper, Western division sales man- ager; William Gehring, central division sales manager and William Sussman, Eastern division sales manager. The Convention heard details of the program of 52 pictures which the compa ny will make for the 1939-40 season. ROGERS DRIVE PLANS N. Y. Allied Attacks Print Non-Availability Albany — Highlight of the New York' Allied monthly meeting held this week at the Ten Eyck Hotel was the allegation of spasmodic non-availability of prints at sched- ule time for many independents on many occasions. There has been no waning of upstate oppo- sition to crews of two men in a booth bill, it was said. A delega- tion will attend the state conven- tion in New York next month. $25,000 For Refugees In Theatre "Drive" Minneapolis — Sometime next week, W. A. Steffes, Chief Barker of the Twin City Variety Club, is scheduled to present O. J. Arnold local head of the German Refugee drive, with a check for $25,000 the result of a two-month "drive" by Twin City theatremen. Film Daily Year Book Now Being Distributed The 21st annual edition of the Film Daily Year Book was b^ing distributed this week to motion picture distributors, producers, exhibitors, newspapers, and oth- ers w^ho rely on the publication for vital information concerning the industry. The book this year has a total of 1216 pages. Details of Observance On April 20th Nearly Ready Plans for this year's observance of Will Rogers National Theatre Week in major circuit and inde- pendent theatres throughout the country during the week begin- ning April 20 are rapidly nearing completion, it was announced this week by Major L. E. Thompson, chairman. Exhibitors have been classified into two categories; to run an all-star short subject, which will be furnished to them gratis, and take audience collec- tions; or to make contributions based on theatre capacities. Thir- tv-two branch managers of major film companies have already been designated as zone chairmen. The short subject produced for the annual drive includes in its cast Spencer Tracy. Deanna Durbin. Lowell Thomas, Robert E. Sher- wood and Raymond A'lassey. Na- tional Screen Service will handle orders for prints which may be placed through the branch managers or salesmen of local National Screen offices. President To Be Telecast President Roosevelt making his speech opening the World's Fair will be the first subject to be tele- cast, according to Lenox R. Lohr, NBC president. Withdraw Goldwyn Picture in Quebec "Wuthering Heights", Samuel Goldwvn's production for UA re- lease, has been withdrawn from the entire province of Quebec because of deletions reauired by the provin- cial censor, Goldwyn refused to make the cuts. Goldwyn Is Sulking Says Schwartz of UA April 4 "Since the failure of Mr. Gold- wyn's attempt to secure voting control (of UA) by having him- self designated as sole voting Trustee under a Voting Trust, demanded by him, he has been sulking," declared Charles Schwartz, UA attorney, this week in answer to statements from Goldwyn that he "would not be left at the post" as to future dis- tribution. "He reminds us of a schoolboy who has been chastised and who avenges himself by mak- ing faces," said Schwartz. "This company has lived up to the spirit and letter of its contract and ex- pects Mr. Goldwyn to do likewise for the full balance of its term," the attorney continued. The con- tract runs until Sept. 2, 1945. HITS AT GIVEWAYS Cleveland Exhibs to Get Plan To Do Away With Ills Cleveland — At a meeting to be held April 14 the Cleveland Mo- tion Picture Exhibitors Associa- tion will receive a three-point pro- gram designed to do away with exhibitor ills. Elimination of the- atre premium advertisements from theatre advertisements is sought in the proposed plan, as well as the seeking of an agreement whereby premiums will be en- tirely eliminated upon expiration of present premium contracts, and the reducing of duals to certain days of the week. The CMPE also passed a resolution reaffirm- ing its endorsement of the Neely anti-block-booking bill. Mecca Acquires Sole Ownership of "Tralee" Sole and exclusive ownership of "Rose of Tralee" for distribu- tion in the United States have been acquired by Mecca Film Laboratories, Inc., 630 Ninth Ave., New York. The rights cover 35 mm and 16 mm. The film was produced in Ireland with an all-star Iri.s'h cast. Columbia Shifts Branch Managers Denver — Wayne C. Ball, Co- lumbia exchange manager here, has been s'hifted to managership of the company's Los Angeles exchange. Bob Hill, Salt Lake City exchange manager, will move to Denver to make his headquar- ters as manager of both the Den- ver and Salt Lake City branches of Columbia. Distributing Independently Boston — Following his resigna- t-'on as Grand National east'^rn division manag:er. Henrv Asher is distributing independently. 61,877 See "Bell" In Its First Week At the end of the first four days, 61.877 people had seen "The Story of Alexander Graham Bell" at the Roxy, thus assuring a hold- over for the film. Turnbull to Manage British Cinema at Fair London — T. G. C. Turnbull, for the past 12 years manager of the New Gallery, Regent Street, has been chosen by the Department of Overseas Trade as manager of the cinema in the British Pavilion at the New York World's Fair. Turnbull was scheduled to leave here April 8 for New York. After about six months with the Fair, he will return to London. Greenblatt Made Assistant to Rogers Arthur Greenblatt, former east- ern district manager for Gaumont British, has been appointed assis- tant to Budd Rogers, vice presi- dent and general manager of Al- liance Films Corp. Headquarters for the company will be in the RKO Building, Radio City. Favors Passage of Anti-ASCAP Bill Oklahoma City — Passage of the bill to require ASCAP to file a list of their copyrights with the Secretary of State and thus void ASCAP's system of collections has been recommended by the House Judiciary Committee num- ber one. Page 12 SHOWMEN'S TRADE REVIEW April 8, 1939 IN THE EDITOR'S MAIL BAG Ed Note: — The voice of the exhibitor is too often unheard and unheeded. STR is con- stantly in receipt of letters from exhibitors throughout the country offering suggestions on various problems and presenting their own individual problems and views. Your com- ments on these problems as presented here and other situations peculiar to your own operation will be welcome and will be published with or without your name as you may request. Editor, Showmen's Trade Review : Here is the kind of letter you will NOT print in your magazine. I'll bet you don't even read it to the finish. But I just wanted to give you an opinion on the editorial you wrote in a recent issue of STR con- cerning "The Florida Suit." It seems to me that you should be thoroughly ashamed of yourself for the attitude you took in defend- ing a practice which is in itself shameful and deserving only of the strongest criticism possible. Evidently you do not believe in the principle of free enterprise and personal in- itiative. While I hold no brief for Herman Weingarten (in fact, I never heard of him before) I sincerely believe that the type of criticism which you directed at him was childish and unreasonable. So you blandly admit that Mr. Weingar- ten could not get pictures to run in his theatres and you say "Such a surprise!" Well, it is a surprise. To think that any group of exhibitors should be permitted to conspire with the distributors of motion picture films for the purpose of stifling honest and legitimate competition is beyond the limits of fair dealing. And to think that you should condone and even en- courage such unfair practices is bej'ond belief. Maybe Mr. Weingarten shouldn't have built into a town that already had enough seating capacity, but that is his privilege in a free country. He has just as much right to build a theatre as he has to start a grocery store or a radio station or a factory or any other type of legitimate enterprise. And once he has built it, he has as much right to obtain pictures as any of the other exhibitors. If, as you state, he ran into a "tough" product situation, meaning a con- spiracy to eliminate competition, then it's about high time that someone brought the matter out into the light of day. I see you don't approve of Weingarten taking his plea to court. Why not? If I were in his place I would do the same thing and I would be completely in the right. Courts were made for just such a purpose and I feel sure that Mr. Weingarten will win his case very easily. Maybe you do not realize that the monopoly which he is suing is an illegal one and that the defendants may have one hot time keeping out of jail as a result of their practices. Instead of letting yourself be carried away in your unreasoning effort to defend the dis- tributors and the exhibitor combines, it might be a good idea to first consider the matter from the point of business ethics and legal rights. Then you won't have to apologize to yourself for condoning a dis- reputable action. (signed) A. B. Nehman, Cleveland, Ohio. — And Here's the Answer Dear Mr. Nehman: I have your letter of recent date which I found very interesting. As for not reading it through, you would lose that bet right off the reel because I've read it through twice. I am sure that if you were acquainted with the background of the subject under discus- sion you would not take the attitude as con- veyed in your letter, No doubt, as an ex- hibitor yourself, you can only view the situation from what you have read about it in the various trade papers. I thoroughly agree with you that this is a free country and that a man should be allowed to build a theatre anywhere he pleases and that he should be given an op- portunity of sharing in the product used in that territory. However, let us assume that you have two theatres in a community just about large enough to support these two theatres and that your policy is such that you require all available product to keep your theatre operating and to show a fair return on your investment. Just what would be your attitude if some- body came into that territory knowing full well what the situation was and without regard for the many years of hard work and the amount of money you have put into your business, proceeds to build one or two theatres and then demands that you split the product with him? When you have sufficiently analyzed such a situation I would ask you to review my editorial as well as your letter to me and see whether your attitude remains the same. I am not as near concerned over the in- dividuals involved in the Miami situation as I am over the principle behind the whole controversy. But I would point out that one of the two circuits operating in the Miami area has been built up by two of the squarest independents in this business who have had to battle for every bit of product to keep their theatres operating. Furthermore, they have to struggle through nine months of pretty tough business con- ditions in order to benefit from the three months when the tourist trade gives them an opportunity of doing a decent business. The only mystery about the whole situa- tion down there right now, in my opinion, is whether or not the gentleman who built the two theatres did not do so for the pur- pose of forcing the existing operators in that territory to make some sort of a deal with him to take the theatres of? his hands. I ani not saying that this thought was back of his mind when he invaded that terri- tory. But we are working on certain in- formation which indicates that he was well aware of the situation long before he in- vested any money in that territory. Be assured of my appreciation, Mr. Neh- man, for your interesting letter and my only regret is that more theatremen do not ex- press themselves on all topics so that trade papers could better serve the whole industry. Most assuredly I respect your opinions to which you are definitely entitled just as I hope you will agree I am entitled to mine. Thanking you again and witli all good wishes, I am (signed) "Chick" Leivis Reserved for "Sweethearts" This eye-catching display zvas used in the lobby of the Fantasy Theatre, Rockville Cen- tre, N. Y., by Manager Mannie Friedman for the showing of MGM's "Sweethearts." Editor, Showmen's Trade Review: Questionnaires are O. K. as far as trade papers go and are helpful to us exhibitors in buying new product; that is, if we get them before the salesmen get us. But they are also a big help to the distributors in gouging us for more rentals as it shows them which product we prefer and they do not hesitate to increase prices each year. I also dislike radio appearances of the stars we make a living for. Please get word to Metro to cut out their "prestige" pictures such as "Marie An- toinette", "The Citadel", "The Great Waltz" and Garbo. Iowa exhibitor. Editor, Showmen's Trade Review Your editorial in a recent issue, dealing with "Hitting Below the Belt" and one bell ratings by Fidler, prompts me to write you, because I have wondered these many years why producers and exhibitors have stood so long for these "symbol" ratings, which would never stand up in a court. I can understand that criticism, whether just or unjust, can be considered "free press" or "Freedom of Speech", but grad- ing by symbols is a horse of another color. Whether it's bells, stars, percentages, or what have you, none of these symbols can be considered criticism. They definitely place a definite commercial value on the product much after the fashion of a sale. What happens in a sale? A manufacturer spends say $50,000 to make and market a product. He assumes that he will make a certain profit but finds that his calculations are wrong and must make sacrifices to meet his bank loans. Then comes the sales and the mark down with the usual advertising "Made to market at $1 — now being sold at S9c". A picture producer turns out his prod- uct with a definite quota placed on it. Added to his miscalculations he has the hazard of some one person labeling his product as worth only one or two stars, one or two bells or a low percentage rat- ing, truly a below-the-belt slam from a single opinion that may be right or wrong but yet may sway millions to stay away from that product. The giving of the stars and bells even when it is four and five, the high- est rating, is not good for the public for it has been noted that inferior product has been given high rating, thereby misleading the public. I believe a court would sustain the criti- cism or written or spoken word by any publication or radio commentator, irrespec- tive of how wrong or cruel it might be, but I would like to hear some publisher or radio commentator get up in court and try to define stars or bell ratings as legitimate criticism. Webster gives a fine analysis of symbol and if you will look it up there is nothing there connecting the word "criti- cism" with any definition of the word "symbol." Let the publications and radio commenta- tors start star and bell rating such articles as cigarettes, soap, perfume or in fact any nationally advertised brands and see the re- sults. What would the results be, "Chick"? You don't know? Ask any advertising man- ager. I'll give him one half of one per cent of a guess and 20 to 1 he gives you the right answer. (signed) Terry Turner. "HAVE BOOKED THIS PICTURE EOR WORLD PREMIER- CERTAIN OE A SMASH BOX-OEEICE ATTRACTION" ^'^^'^^ theatre, HARTFORD, Beginning April 12th ^oM THIS we'' ^^^^^Smlffi&SIs"''""''*' * ■tTTo.-'T^rTMTrHARTFORD CONN. CAL MVP MARCH 31 1^5^ .TuniOS '*516 SUNSET BLVD. .OHNSTON .ONOOBA. U ^^^^^ ^^^^^^^^ „ , HAVE JUST SCREENED J*^^^'^ " ' , p.CTURE UNDER A STRAIGHT "S-ETS OE NE. - . OREATU PU.S.D TO^^ BUV CONTRACT ^^^^j;^; VOLITION TO A ^'^^'^'f^^^,^, POR CHANGE THE CONT-C^ <^ ^^^^^^^ ^^^^^^^^T JcT'O- ' '''' THIS IS DONE TO <^'^J J° ^ S,,SH BOXOFFICE ' r.r;"; R -a -:r;"o:eN:Au vo. RROPeRLv BOOKED THIS P>^'" L ,2TH AND HOPE 1" S PRODUCED. YOUR "tor OF THf mim" star JACKIE COOPER THE NEW JUVENILE SENSATION MARTIN SPELLMAN WITH MARJORIE REYNOLDS DICK PURCELL STREETS OF NEW YORK Directed by WILLIAM NIGH • Screenplay and Original Story by ROBERT D. ANDREWS A MONOGRAM PICTURE Page 14 SHOWMEN'S TRADE REVIEW April 8, 1939 PROGRAM EXCHANGE Ferris Forced to Leave , p^gram Exchange Members • USf l^hile Afack LiCWiS Herewith is a list of the members in the STR Program Exchange. If you already have a list CAy^tflo N/il/j// innlrkin check it against this for additional members. OnOWb a kJLULII I UUIUIU jhose of you who do not have lists will please , . , J -iu -4- following as your mailing guide. This Well, another week is here, and with it ^as been published at frequent intervals to comes the addition of a new member and the hg|p ^^^^ ^j^^ ^^,1^^ withdrawal of another The new member, hibitors with whom you exchange programs, boys, is Mack Lewis, of the Grand Theatre, , ^, r , ^ Bessemer, Ala. And the one who has left the ^loyd M. Mills, Centre Theatre London Ont., Can. , , . T,'. -A . r 1 r\ -M- P- McCoy, Georgia Theatre, Athens, Ga. fold is Ed Ferris, of the Cjueen iheatre, Vic- Seth Field, 78 Oakland Ave., GWersville, N. Y. toria Texas. J- E. Fawler, Orpheum Theatre, Elkhart, Ind. Tn'^ Ipttpr tn thp Prnoram Fxrhanfe editor Milton Bundt, Garden Theatre, Richmond Hill, N. Y. In a letter to tne rro^ram nxcndn^e cuilui, ^ ^^^^ Theatre, Cuthbert, Ga. Ed regrets having to bow out, but indicates Pearce Parkhurst, State Theatre, Torrington, Conn, that certain circumstances forced him to dis- Bill Whyte, Walton Theatre, Philadelphia, Pa. continue the Ben'ille Star. Members will re- i^^^-R^^^^'^lv ^'^^Vvf^^f ^ J- , , ^ ,, 1 -fc.. t. Bair, Strand Theatre, Defiance, O. gret that, for Eds paper was a newsy house william Justice, Majestic Theatre, Paragould, Ark. publication. He says he's ready, willing and S. J. Poppay, Rialto Theatre, York, Pa. able to put out a first class movie tabloid for g. N Olsen, Minnesota Amusemesnt Co., Minneapolis. , , ■ ^ .1 r 11 • „(.„,„ „^ Ray Smith, Amherst Theatre, Amherst, Mass. anybody interested, preferably m a town of j^^^ q^^^,^ Theatre, Victoria, Tex. over 5,000 population or in a good neighbor- Frank Gee, Missouri Theatre, Columbia, Mo. hood. Ed likes the South, of course, but Jack Post Fishman Theatres, Inc., New Haven, Conn. 1 ij u J „ ^-f irr^ti Wallace C. Harding, Grand iheatre, Wilmington, Uei. says he could be coaxed away. If any of you j)^,^ Zarrelli, Cameo Theatre, Watertowji, Conn, members have been having trouble getting out Harold Grott, Met Theatre, Baltimore, Md. a good program, if you need someone to put S V. Moorman, Columbia Theatre, Coldwater, O. 1-r • tU„ „„„ ,.„.,vT I r- r ^7 TT n ■ J. r- 1 Martin Renner, Pastime Theatre, La Porte City, Iowa, the North End Obscr-JCr. He calls it Grand Frank Sparrow, State Theatre, Cocoa, Fla. Theatre NeiCS. Folded, it measures 9 X 12 H. W. Ficken, Greenport Theatre, Greenport, N. Y. inches. The main story on the front page con- W. Lf hrop, Oakdale Theatre, Oakdale, Calif. , „ ,, -' , . ^ . Burges Waltmon, Varsity Theatre, Columbus, Miss, cerns the Grand S next important attraction. g Thomas, Kentucky Theatre, Whitesburg, Ky. But aside from this, there are personal notes U. HolHngsworth, Capitol, Capitol Heights, Md. about folk around town, a high school and Frank Maloof, Kiva Theatre La^ Vegas, N M • . J 1 i_- 1 ■ J.1 Harland Rankin, Plaza Theatre, Tilbury, Ont., Can. society Item, and a small box which gives the ^att Park. Audien Theatre, Wetaskiwin, Alberta, Can. week's program at a glance. Too, there is a Roy Hanson, Jefferson Theatre, Goshen, Ind. two-column scene cut. Bessemer citizens are G^^^Jf^ I^"^"- Varsity Theatre, Ft. Worth Tex. J . ■ • t 4. ti H. H. Lowenstein, Court Iheatre, Newark, N. 1. invited to phone their news notes to the editor, p^^^^ Panagos, Indiana Theatre, Kokomo. Ind. " who we imagine is Mack. Harry Hobolth, Deluxe Theatres, Iiiilav City, Mich. Thanks, W. S. Samuel, for the swell mate- Rob't. Marhenke, Broadway Theatre, Baltimore, Md. • I . AUU„,,„l, 1-,^! ^( cry^^a r^^a-,,or,t^ !■ C. Holloway, Caroliina Theatre, Lexington, N. C. rial you sent. Although ack of space prevents ^^^^^ McLeod, Patricia Theatre, Powell Ri^er, B. C. us from going into detail about it, nevertheless Cle Bratton, Ritz Theatre, Council Grove, Kan. we concede you're doing an unusuallv fine job C. S. Laird, Madison Theatre, Madison, Kan. rlniA/n tliprp in Port NTprhps Tpvas And we'd C. Sunness, Jarvis Theatre, Binghaniton, N. Y. down tnere m roit IN ecnes, i exas. I\na we a ^ y_ Collins, Canton Theatre, CantoJi, Missouri, like to acknowledge a batch of programs from Chas. P. Winkelmann, Playhouse, Princeton, N. J. Harold Grott, of the Met Theatre, Baltimore, Sam Hammond, Carolina Theatre, Kinston, N. C. MH Rpraiiqp nf thpir fine art work thpv'rc' ^- Oy"^""- ^itz Theatre, Columbus, Texas. Md. LSecaUSe OI tneir nne art WOrK, xne^ ic ^ Ruscher, Plaza Theatre, Secaucus, N. J. good examples of the better type of program. Clayton Schmidt, Odeom Theatre, Mason, Texas. Harold, by the way, made up one for the John Terry, Cozy & Gem Theatres, Tulsa, Okla. Schanze Theatre, which was playing a Jewish J^"!^/ Ha,>'.<=^. Soto .Theatre De Soto, Missouri. ' ,, ■ ■ , 4^1 1 • 1 • 11 • 1 1 -^i F- M. Collins, Algonquin Iheatre, Manasquan, N. T. talking picture. Fleck is doing all right with George Roberts, Kingsbridge Theatre, Bronx, N. Y. his programs for the Broad Theatre, Newark, Ken Baird, Dickinson Theatre, Fayette, Missouri. N. J. He manages to get punch and variety in Joh? ^ir-'^'^^b Theatre, Gadsden, Ala. , 1 ? , J. R. Wills, Eaton Theatre, Eaton, Colo, each one he puts out. Walter Cohen, Leader Theatre, Baltimore, Md. As we look out across the street, we see E. J. Clifford, Band Box. Mifflinburg, Pa. these words on the giant Wrigley chewing gum E. F Ingram, Ashland Theatre, Ashland, Alabama. "n^u xri „ T „ " ™„ u t ..„ Toe Stribling, Lyric Theatre, Vinita, Okla. Sign: The Flavor Lasts. lhat may be true, )^ ^ Scheinman, 4th Fl., H^rmant Bldg., Toronto, Can. but our space won t, so we must bid you fare- W. G. Peck, La Moda Theatre, Atascadero, Calif, well until the next issue of STR. Keep ex- Reese B. Harrington, Reese Theatre, Harrington, Del. ^U-^ n-' I Hal Kopplin, Wonietco Theatres, Miami, Fla. cnanging! j ^ Roberts. Star Theatre, Hereford, Texas. Walter Fleck, Broad Theatre, Newark, N. J. \T A J' J.' nl I Gilbert F. McKeon, State Theatre, Paterson, N. J. — jLOUf AVVllCdtlOn JJlClfllZ David Ginsburg, Boro Theatre, Bethesda, Md. X i Dwight Seymour, Te.xas Theatre, Kermit, Texas. /-»|» J MM •» »7 t Malcolm Miller, Prince Theatre, Pahokee, Fla. Clip ana mail rSOW: Mlchael J. Caroll, American, Bridgeport, Conn. """"■""■■"■■"""""""""""•■""I"""" Ben Berryman, Beacham, Orlando, Fla. STR Program Exchange, W. S. Samuel, Lyric, Port Neches, Tex. cu/->M/iJCM'C xOAi-ic Dcx/icM/ C. S. Brown, Temple Theatre, Kane, Pa. SHOWMEN 5 TRADE REVIEW, Lee Levy, Carlton Theatre, New York City, N. Y. 1501 Broadway, Louis Littlefair, Grand Theatre, Stamford, Texas. New York NY L. M. Thomas, Avalon Theatre, Avalon, California. ' ' ' _ G. J. Riester, Capitol Theatre, Shamokin, Pa. Dear "Chick": — I hereby apply for memberihip in George N. Wheeler, Langdale Theatre, Langdale, Ala. the STR Program Exchange. I understand that entry ^1'":^ Lewis, Grand Theatre. Bessemer, Ala. of my name on this coupon signifies a willingness to ^^=^^^^^=:^^^^^^^=^^=:=^^^=^^^= exchange theatre programs with other theatres, but involves no other obligations. LgSt Complete List I^^""^ This is the last time we will publish a com- Tn^atre : plete list of Program Exchange Members. City Surely all members have a list, and can add State to it. H not, better hold on to this one. Note that Ed Ferris has been taken out. NESTOR F. AUTH, who 'has been floor manager at Loew's Penn, Pittsburgh, has been promoted to the assistant manager- ship of Loew's Broad, Columbus, Ohio, by District Manager MIKE CULLEN, who formerly managed the Penn. ALBERT MULLEN has been promoted from the ushers' staff to AUTH'S position. HARRY SEGAL, manager of the Strand Theatre, Youngstown, O., has swapped jobs with HENRY MILLER, manager of the Family Theatre, East Liberty, Penna. MILLER was recently promoted to man- ager from the assistant manager's post. Both houses are operated by the Harris Amusement Co. E. E. BENHAM has returned as district manager for National Theatres in Yuba City, Calif. BENHAM is succeeded as manager of the State, Marysville, bv HARRY BROWN, who has been manag- ing the Liberty in the same city. HARRY HUNSAKER, publicit}- and advertising man- ager of the State, takes o\'er the management of the Liberty. DAVID PETERSON has been appointed manager of Smith's Theatre, Yuba City. He has been at the Shasta Theatre, Mount Shasta. IRA TURNER, formerly a manager for Warner Bros, in Philadelphia, has been ap- pointed manager of the Tioga Theatre in the City of Brotherly Love. HARRY McDONALD, manager of the RKO Albee Theatre, Providence, has been appointed New England Division Manager for RKO, succeeding CHARLES KOER- NER, who has been transferred to the Coast. McDONALD will have charge of RKO theatres in Boston, Providence and Lowell, Mass. KOERNER takes the place of JACK GROSS, who succeeded to the post of RKO Division Manager on the Coast following the resignation of CLIFF WORK, who joined Universal. W. M. HARRISON, formerly manager of the Paramount, Clarksdale, Miss., has been switched to the Strand, Natchez, La. He is succeeded by MELVIN S. GREEN- BLATT. RALPH BRACKEN has been named as the latter's assistant. Author Attends Opening Mr. and Mrs. Philip Wylie (he is the au- thor) zvitli Sonny Shepherd, manager of the Lincoln Theatre, Miami, Fla., at the opening of Universal' s "East Side of Heaven" starring Bing Crosby, Joan Blondell and Mischa Auer. ^ Pick up any national magazine • . . any newspaper . , . look at any liilllioarcl . • . read tke movie aJs . . . tlien look at any IVational Screen Trailer . • . and you'll see wLy we says No printed account ... no matter how graphically written . . . can thrill its readers . . . excite its readers . . . amuse its readers . . . one-tenth as much as seeing and hear- ing the event itself I Listen to any radio broadcast • • . tlien see a trailer and you'll see wliy we says Nothing compares to seeing and hearing the actual even t itself! No rorm o£ advertising . . . no matter liow smart, can ^ive you tke one Hundred percent coverage you ^et £rom IVational Screen Trailers . • . and at the 1 owest cost per person readied! ••Prize Baby of >n'ft?ionoL the Industry! — S E RVICE Page 16 SHOWMEN'S TRADE REVIEW April 8, 1939 East Side of Heaven (Hollywood Preview) Univ. Comedy 88 mins. Bing Crosby with New Baby Star Plus Swell Music Should Bring In Good Money (National Release Date, April 7) Cast: Bing Crosby, Joan Blondell, Mischa Auer, Irene Hervey, C. Aubrey Smith, Sandy Henville, Robert Kent, Jerome Cowan, others. Screenplay by William Con- selman from an original screen story by David Butler and Herbert Polesie. Directed by David Butler. Associate producer, Her- bert Polesie. Plot: When Bing gets fired from his job of singing messages for Postal Telegraph, he and Joan are forced to postpone their wedding. Getting another job as cruising troubadour for a taxi company, Bing takes Joan to dinner to celebrate. The next day, Irene Hervey, wife of Robert Kent, wealthy playboy son of C. Aubrey Smith, leaves her baby, "Sandy", in Bing's cab. Smith has started a suit for custody of his son's child, and the disappearance causes a sensation. Bing promises to return the baby if Smith will stop interfering with his son and daughter-in-law. When Bing returns to the flat with Smith, he finds the baby gone, with Smith threatening to jail him. However, after several hilarious circumstances, the child is found, and Bing and Joan have no more obstacles in the path of their wedding. SUMMARY: Bing, in a made to order singing role and the addition of some swell music, a good story and fine direction, should bring Universal fine returns and of course, the exhibitor as well. It's Crosby's best picture in a long time. He is perfectly at ease in his handling of the new baby star, Sandy, and will gain many new admirers for his performance. Ditto for Joan Blondell in her role. Word of mouth talk about Sandy after the opening will be a big fac- tor in this picture's success. Mischa Auer in one of his funniest and meatiest roles and the balance of the cast as well, help director David Butler swing this one along at a merry clip. The production of the swell screenplay handed in by William Con- selman is only matched by the lilting tunes of songsmiths Monaco and Burke. Plenty of tieups can be made on this from music and radio stores. Taxicab companies, restau- rants and baby's wear shops are also good for tieups on the picture. OUTSTANDING: Bing Crosby, Baby Sandy, Mischa Auer and David Butler*s di- rection. Catchline: "Bing and Sandy, the newest star team scintillate in movie heaven." (FAMILY) The Kid From Texas (Hollyzvood Preview) MOM Comedy Drama 70 mins. O'Keefe Plus Smart Direction Makes This a Candidate for Good Returns (National Release Date, April 28) Cast: Dennis O'Keefe, Florence Rice, Anthony Allan, Jessie Ralph, Buddy Eb- sen and others. Original story by Milton Legion of Decency Ratings: j (For Week Ending April 8) SUITABLE FOR GENERAL PATRONAGE Night Riders Streets of New York Story of Alexander Graham Bell Merlin and Byron Morgan. Screenplay by Florence Ryerson, Edgar Allan Woolf, and Albert Mannheimer. Directed by S. Sylvan Simon. Produced by Edgar Selwyn. Plot: Dennis O'Keefe, a Texas cowboy whose 'horse, Lonestar, obeys only his commands, is so far gone on the game of Polo, he herds his cattle while wielding a croquet mallet and smacking a tennis ball around. When Lonestar is sold by ranch owner Tully Marshall, to Long Island so- cialites, Florence Rice and Anthony Allan, O'Keefe goes back East with the former to take care of the horse. Overcoming man}' difficulties he finally gets to play on the Long Island Polo team but is ousted by Robert Wilcox, jealous fiance of Flor- ence Rice. O'Keefe quits his job on the es- tate and joins his pal Buddy Ebsen and a pretty equestrienne, Virginia Dale, as manager of their rodeo show. He forms a polo team of cowboys and Indians, chal- lenges and beats the social bunch much to the delight of Jessie Ralph, Florence's aunt, who sees in the cocky cowhand a man who can help control the estate and also the heart of her spoiled young niece. He does both for the finish. SUMMARY: There are enough good laughs and acting bits to bring this to top spots of many bills as action half, and more than hold its own on any double as second half with an "A" top feature. With a likable, ingratiating personality Dennis O'Keefe fits into this part of a free lance cowboy like a hand in a glove, both for acting and fine riding ability. He gets ex- cellent support from Florence Rice, Jessie Ralph, Buddy Ebsen and others in the cast with lesser parts, especially Helen Lynd in a brief but good bit as a cockney housemaid on the estate. Edgar Selwyn for his first production shows a master's hand, while S. Sylvan Simon turns in a top notch directorial effort with his snappy pacing and deft handling of the not too strong screenplay. Dress theatre attaches in cowboy, Indian or polo outfits. Give lobby a rodeo or polo field atmosphere. Give tickets as prizes to kids for best letters on "Do YOU think cowboys would make good Polo players?" For street ballyhoo have mounted Indians or cowboys with polo mallets give throwaways telling of the exploits of "Wild Bill Malone, The Kid From Texas". OUTSTANDING: O'Keefe's acting and Simon's direction. Catc'hline: "His cowpony helped him take a girl off her high horse". (FAMILY) Tex Not From Texas Having had Tex Ritter as "The Man From Texas," Monogram has been doing some map-changing of its own and has now desig- nated the cowboy star's latest release as "The Man From Wyoming." The western is scheduled for release on May 5. Dodge City (Teehnicolnr) (Hollywood Preview) WB Western 102 mins. Combination of Swell Acting, Direction and Technicolor Makes Box Office Smash (National Release Date, April 8) Cast: Errol Flynn, Olivia De Havilland, Ann Sheridan, Bruce Cabot, Frank McHugh, Alan Hale, John Litel, Henry Travers, Henry O'Neill, Victor Jory, William Lundi- gan, "Big Boy" Williams, others. Original screenplay by Robert Buckner. Directed by Michael Curtiz. Plot: Flynn, a roving cattleman, brings a herd of steers into Dodge City and while there gets into trouble with Cabot, who rules the town. At the request of law abid- ing citizens, particularly Olivia De Havil- land, Flynn takes on the job of sheriff and starts a clean up campaign. McHugh, a crusading editor is murdered while collect- ing damaging evidence against Cabot. This puts the spur to Flynn's determination to wipe out the terrorists, which he does in a series of brawling battles. His reward is Olivia. SUMMARY: In this magnificent produc- tion, Warners has again given the movie- going public a picture that is tops in out- door entertainment and should be a sure box office winner. Under Michael Curtiz's masterful direction, this film is so crammed full of thrills and action, that it will keep the audience in a state of sustained excite- ment from beginning to end, especially the free-for-all fight in the Gay Lady Saloon, the like of which has never before been seen. Errol Flynn is at his best as the fight- ing sheriff and will increase his already large following with his fine performance. Olivia De Havilland, Alan Hale, Victor Jory, "Big Boy" Williams and Bruce Cabot head a swell supporting cast and score heavily with their forceful portrayals. All in all it is an uproariously eye-filling spectacle geared to entertain patrons of all ages. Carry out the Western atmosphere in the lobby and theatre front decorations with ushers and doorman in Western regalia. Secure an old horse drawn vehicle for street ballyhoo. Offer free tickets through your local newspaper for the best essay on the history of Dodge City. OUTSTANDING: Technicolor and Michael Curtiz's direction. Catchline: "The roaring mile that made the whole world gasp." (FAMILY) Broadway Serenade (Hollyzvood Previexv) MCM Musical Drama 112 mins. Jeanette MacDonald Better Than Ever Should Assure Top Box Office Returns (National Release Date, April 7) Cast: Jeanette MacDonald, Lew Ayres Ian Hunter, Frank Morgan, Wally Vernon, Rita Johnson, William Gargan, Al Sliean and others. Original story by Lew Lipton, John Taintor Foote and Hans Kraly. Screenplay by Charles Lederer. Directed For Additional Exploitation Ideas on These Pictures Consult Encyclopedia of Exploitation — See Page 18 April 8, 1939 SHOWMEN'S TRADE REVIEW Page 17 and produced by Robert Z. Leonard. Plot: Jeanette Mae Donald and Lew A>Tes are a good song-and-piano team but playing a chain of cabarets mainly through the" pimching ability of the latter. Happily married and living in a theatrical boarding- house, they are separated by Jeanette's engagement in Frank Morgan's musical comedy, backed by Ian Hunter. Her suc- cess is Ayres' downfall until, just as she reaches the top and divorces Ayres, he shows up with the score of "Broadway Serenade", having been egged on by Al Shean, an old musician who had faith in him. Morgan buys the score with the pro- viso that Ayres get Jeanette to give up plans to marry Hunter and star in the revue. He does and wins her back. SUMMARY: With a lavish production that has everything a theatregoer could wish for, this first solo starring of Jean- ette MacDonald, should stand on its own for top boxoffice grosses everywhere. Jeanette MacDonald, in better voice than ever and showing more versatility than in any of her previous efforts, swings, chants and vocalizes as though she were enjoying every minute of her work. There's a big name supporting cast, headed by Lew Ayres, Frank Morgan, Ian Hunter and last but not least, Al Shean, in a standout per- formance as the old musician who is in- strumental in bringing the pair together again. For the first producing-directing stint of Robert Z. Leonard, it is his best effort by far and should make him very near to top man in this category. Top notch are music, dance numbers, photogra- phy, montage effects, screenplay and cos- tumes. For exploitation see Showmanalysis in issue of April 1, pages 26 and 27. OUTSTANDING: Jeanette MacDonald, Lew Ayres, Al Shean and the direction. Catchline: "She reached the pinnacle of success alone . . . but made her husband share it." (FAMILY) This Man Is News (London Trade Shozv) Para. Mystery 78 mins. Surprisingly Good Picture Almost Hits "A" Rating For Direction and Acting (National Release Date Not Set) Cast: Valerie Hobson, Barry K. Barnes, Alastair Sim, John Warwick, and others. Screenplay by Allan MacKinnon and Basil Dearden. Directed by David MacDonald. Plot: Barnes, a reporter, is fired because he insists that Brown who has turned King's evidence will be murdered. That night he celebrates with his wife and, slightly tipsy, phones Sim, the much har- assed city editor to gag him that Brown has been murdered. Taking him seriously Sim publishes the "story". Brown is shot, but an hour after the paper has gone to bed and Barnes is arrested. His alibi is ac- cepted. A series of attacks is made on Barnes' life and it is evident that the crook's think he knows too much. However, he succeeds in rounding them up and get- ting his job back. SUMMARY: This is a surprise packet. Produced on a modest budget, it only wanted bigger names to be an "A" picture. Perhaps the story is slightly incredible, but then Hollywood has made many newspaper films which have been fantastic. David Mac- Donald has made a fine job of the direc- tion, keeping things moving at a fast tempo and adding a polish and slickness not often found in British films. It is a programmer which can be shown in any theatre. The act- ing is excellent and there is little to com- plain about the accents. Barry Barnes is an admirable hero and Valerie Hobson, a Trailer Sells Cooling System Professor Whizz, a unique character cre- ated by National Screen Service, will soon be presented to exhibitors in a new and differ- ent way to lick the Summer bugaboo. The application of this idea, according to NSS, takes into consideration the investment thousands of theatres throughout the country put in cooling systems, and enables them to publicize their cooling systems in a new and individual manner. pleasing heroine. It is, however, Alastair Sim as MacGregor, the fussy, cantankerous city editor, who steals the film. His is a grand cameo which will please any audi- ence; it was a nice directorial touch shoot- ing him in the last reel! After his per- formances in the Jessie Matthews' films, he should be worth billing. Run a teaser campaign on the title. Invite local news- papermen to a special screening. Borrow a tape machine for the lobby. No need to have this working, but have some strips printed with copy about the murder and the picture, as well. OUTSTANDING: Direction and story. Catchline: "A newshawk finds himself on the front page". (FAMILY) Streets of New York (Hollyzvood Previezv) Mono. Drama 73 mins. Sure-Fire Audience Appeal in Story Highlighted by Powerful Sentiment (National Release Date, April 12) Cast: Jackie Cooper, Martin Spellman, Dick Purcell, David Durand, Marjorie Reynolds, Sidney Miller, Buddy Pepper and others. Screenplay by Robert Andrews. Directed by William Nigh. Plot: Jackie Cooper earns enough from his newsstand to support himself and also care for a crippled orphan boy. Jackie's ambition is to be a lawyer, and he studies diligently and attends night school to at- tain that goal. A judge of the Magistrate's Court becomes interested in the boy and encourages him, after learning that Jackie refuses to accept any money or have any- thing to do with an older larother who is a notorious racketeer. The latter, pursued by police following a fatal shooting, hides in Jackie's basement room, threatening the young brother. There is a scuffle and the racketeer's revolver is fired, wounding the crippled boy. Police arrest the gangster, and Jackie's way is once more clear to follow his studies. SUMMARY: Well handled situations stressing human interest and heart appeal make this a film that will please general audiences. It tops "Gangster's Boy" as an audience picture, will have people smiling through their tears at the tender sentiment of the Christmas party given by the kindly judge to the newsboy and his young pals. The element of melodrama is nicely de- veloped to give the film a good climax with police in pursuit of Jackie's older brother. Ballyhoo along lines of newsboys distrib- uting special editions or programs. Play up the inspirational angle of a boy who makes good despite temptations of racketeers and life in city streets, but only as an added at- traction to human interest. OUTSTANDING: Sustained interest in characters, acting by Jackie Cooper and Martin Spellman. Catchline: A boy who was bigger than the obstacles a big cit}' put in his path. (FAMILY) Bulldog Drummond's Secret Police Para. Mystery 55 mins. Fans Who Have Previously Enjoyed This Series Will Find This Up To Standard (National Release Date, April I'l) Cast: John Ploward, Heather Angel, H. B. Warner, Reginald Denny, E. E. Clive, Eliz- abeth IPatterson, Leo Carroll, Forrester Plarvey and others. Screenplay by Garnett Weston. Based on "Temple Tower" by H. C. "Sapper" McNeile. Directed by James Hogan. Plot: Ploward is about to get married to Heather Angel (again). This time he is to spend the night previous to his wedding at his ancestral castle. That night Harvey, a professor, comes to him with the tale of secret treasure buried beneath the castle. He reveals that his assistant has also been seeking it. Later that night he is killed. The killer is the assistant posing as Drum- mond's servant, newly hired. The pseudo servant takes Heather into the tunnels be- neath the castle but is followed by the others who rescue her and the treasure. SUMMARY: That is what might be aptly called a "briefie". It's just about fea- ture length. Those theatres which have done well with previous pictures in this se- ries will find this latest one satisfactory filler for the action half of a dual bill. The acting is all right and so is the direction. If one isn't too critical, the story will pass too, but in our opinion nothing can justify the asinine actions of Bulldog Drummond and his whole troupe of secret police includ- ing Scotland Yard's Commissioner. If the British clubmen ever see this picture they'll sputter into their whiskey and .... A castle cutout would be appropriate for tht lobby or front display. An eerie looking tor- ture chamber such as is shown underneath the castle would add to the illusion. Run a contest for those who can name the great- est number of Bulldog Drummond pictures. Catchline: "He's ofT again on the trail of a clueless killer". (ADULT) I Am Not Afraid ( H oUyz\.'Ood Preinci^') WB Drama 59 mins. Capable Program Offering Should Hold Its Own In Support Of Any Dual Bill (National Release Date, Not Set) Cast: Jane Bryan, Charley Grapewin, Henry O'Neill, Elizabeth Risdon, Jimmy McCallion, Dickie Jones, John Gallaudet and others. Original story "Star Witness" by Lucien Hubbard. Screenplay by Lee Katz. Directed by Crane Wilbur. Asso- ciate Producer, Gordon Hollingshead. Plot: Charley Grapewin, war veteran, and his family, are witnesses to the bombing of an automobile that kills a private detec- tive and his wife, who were to appear be- fore the Grand Jury with evidence con- cerning a graft scandal. In order to prevent their testifying, John Gallaudet, chief of the political machine strong-arm squad, has Dickie Jones, Grapewin's grandson, kid- napped and threatened with death. Grape- win eludes the police guard hired to pro- tect them, and knowing that Dickie, wher- ever he is, will recognize his harmonica playing, goes through the district where Dickie is thought to be held. Dickie hear- ing the familiar strains, crashes a football through the window, which lands at Grape- win's feet. Grapewin recognizes the ball (Confiiiiied on page 22) For Additional Exploitation Ideas on These Pictures Consult Encyclopedia of Exploitation — See Page 18 I • • • The First Exclusive Encyclopedia Of Practical Show-Selling Ideas THE VERY IDEA! That You ^re Look" ing For! It's Here! 462 Pages of Exploitation Magic ...An Extravagant Parade of $$$ Ideas! • Newspaper Advertising, Tie-Ups and Publicity • Contests — Newspaper, Radio, Stage, Windows • Street Stunts and Novel, Sure Fire Ballyhoos • Special Events and Special Contests • Lobbies and Theatre Front Displays • Eye Catching Windows — Animations • Heralds, Printed Matter, Posters • Radio — Parade — Illusions • Direct Mail Campaigns # HUNDREDS OF DIAGRAMS AND PHOTOGRAPHS • COMPLETE CROSS INDEX FOR EASY REFERENCE I SECOND PRINTING Today! Showmen's Trade Review, 1501 Broadway, New York City. Dear Chick: $3.50 is enclosed for a copy of "The Encyclopedia of Exploitation." (Check, cash or money order. No orders sent CO. D.) Name Address ^'*y - ■■■■■■ IN CANADA ADD 25 CENTS and EXTRA! FOR AD COPY: 1,000s OF DESCRIPTIVE ADJECTIVES AND SUPERLATIVES. BARNUM'S LEXICON" s 1 1 ( ) w M !<: N ' s 'r u /\ I ) i-. r i". y i \<: w Page 19 1 FOR BETTER SHOW SELLING Showmanalyses Have Appeared In STR on Following Pictures Ailventines of Ih;cklclit i ry Knin Feb. IS Broadway Serenade April 1 Christmas Carol Dec. 10 Cowbov and the Lady Dec. 3 Duke of West Point Dec. 31 Flving Irishman March 11 Gunga Din Jan. 28 Honolulu Feb. 4 Mound of the Baskervilles March 25 Idiot's Delight Jan. 21 Jesse James Jan. 21 Kentucky Dec. 31 King of the Turf Feb. 25 Little Princess Mar. 4 Made For Each Other Feb. 18 Prison Without Bars This Issue Pvgmalion March 11 Spirit of Culver Mar. 18 Stand Up and Fight Jan. 7 Sweethearts Dec. 24 Tail Spin Feb. 4 Thanks for Everything Dec. 17 Three Musketeers Feb. 11 Three Smart Girls Grow Up March 25 Topper Takes a Trip Jan. 14 Up the River Dec. 3 Wife, Husband and Friend Feb. 25 Wings of the Navy Feb. 11 You Can't Cheat An Honest Man Feb. 18 Zenohia Mar. 18 MAY 7th NATIONAL MUSIC WEEK. Sponsored by the Na- tional Music Week Committee, 45 West 45th St., New York City. This is the time to play musical pictures and musical shorts, especially those featur- ing classical or semi-classical numbers. Contact local musicians, musical appreciation groups, music teachers, for cooperation in making your theatre the center of the local National Music Week. 8th NATIONAL RESTAURANT WEEK. Sponsored by the National Restaurant Association, 666 Lake Shore Drive, Chicago. The restaurant owners of the coun- try are trying to popularize their places during this week. If you help them (and incidentally yourself at the same time) you can obtain considerable co- operation from them in merchandising your attrac- tions throughout the year. Offer specially printed paper napkins, menu holders and other items of in- terest to them with your imprint. 10th CONFEDERATE MEMORIAL DAY. Observed in Kentucky, North Carolina and South Carolina. It's a gala day in those states so observe it by charging holiday prices, displaying flags, etc. 11th MINNESOTA ENTERED THE UNION, 1858. This is also Minnesota Day at the World's Fair in New York. This is the week for Minnesota people to visit the fair. Theatres in the Gopher State should sponsor trips to the fair this week and observe the day by cooperating with schools. 12th NATIONAL HOSPITAL DAY. Sponsored by the American Hospitals Association, 22 East Ontario Street, Chicago. Give every cooperation to your local hospital in its annual appeal for funds. PEACE WEEK BEGINS. Sponsored by the Peace Week Committee, Hotel New Yorker, N. Y. With the trend of world events as it is, this week takes on added significance this year. You can hardly fail to obtain lots of goodwill by cooperating with local groups in observing this week. Big $200,000 Advertising Campaign Will Usher in "Union Pacific" All Over Nation An approximate $2()(),()0() national newspaper and magazine campaign will be used to usher in "Union Pacific" at theatres throughont the coimtry, it has been announced by Robert AI. Gillham, Paramount director of advertising and publicity. The Union Pacific Railroad will get be- hind the film with a $50,000 national magazine campaign, which will hit the newsstands dur- ing April, May and June with ads ranging from half to full pages. Their ad schedule calls for the following: April — Collier's, Look, Ncivsweck, Nezii Yorker, Saturday Evening Post, Time and Liberty; May — Life, Look, Neivszveek, Nezu Yorker, Saturday Evening Post, Time, Liberty, Photoplay, Red Book and American; June — Collier's, N civsweek, New Yorker, Time and American. All of the above ads will feature Cecil B. DeMille, Barbara Stanw}'ck and Joel McCrea along with scenes from "Union Pacific." It is estimated that $50,000 will be spent in national advertising by the following national advertisers, all of whom have arranged tieups with the Paramount production : Hamilton Watch Company, Wonder Bread, Pennzoil, Pan-American Oil Company, Montgomery Ward, California Fruit Growers' Exchange (for Sunkist oranges) and Lipton's Tea. These manufacturers have arranged window display material for merchants in all cities throughout the country. This material will be available to theatre owners at the time "Union Pacific" is set for exhibition in their cities. The "Union Pacific" Special Train, a travel- ing exhibit of 70 years of railroad histor}-, will be made up of one 1869 locomotive used in filming the picture ; a number of railway Cus Sun's 50th Anniversary The 50th anniversary of Gus Sun, head of the Gus Sun Booking Agency, and famed circus and minstrel proprietor, in the show business will be observed in Springfield, Ohio, with 3 week of special events and other activities culminating with a banquet on April 29, at which time an elaborate pro- gram will be aired. Split-week vaudeville, which Sun instituted and popularized, as well as silent pictures and other atmospheric entertainment will be featured at Spring- field theatres. Heading the entertainment arrangements committee is Phil Chakeres, president of the Chakeres-Warner Corporation. cars of the same period, and for contrast, the first of the 1939 new steam turbine-electric locomotives to be put into service by U. P. The following cities will be visited by the Special Train where Hollywood premieres are planned at each opening : Salt Lake City, Cheyenne, North Platte, Denver, Omaha, Chi- cago, Detroit, Toledo, Cleveland, Erie, Buf- falo, Rochester, Syracuse, Schenectadj', Springfield, Worcester, Albany, Boston, New York, Philadelphia, Baltimore, Washington, Harrisburg, Altoona, Pittsburgh, Louisville, Cincinnati, Lidianapolis, St. Louis and Kansas City. The world premiere of "LJnion Pacific" will take place on April 28 in Omaha, Nebraska, coinciding with the 3-day civic celebration of "Golden Spike Days" in that city. Checks Awarded To Winners In Contest Ted Schlanqcr, head of Warner Bros. Philadelphia Circuit gives out checks to the tmnners in the Fourth Annual Managers' Parade. Left to right front rozv are M. Aninsman (first in Flynn's zone); At Garfield, (ivinner of the grand prise); Ted Schlanger; Stanley Benford (first in Weshner's zone); L. M. Jones (first in Vanni's zone). Second row left to right are A. J. Vanni, Paid Castello; Harold Seidenbcrg; Sol Getzozv; Abe Werner; A. Binnard; Herb Thatcher; Al Blumbcrg; Harry Tarrantc. Last rozv left to right arc _ Lou Davidoff, Jack Flynn, Steve Barutio, Al Reh, Earl Finney and Nathan Wat kins. Page 20 SHOWMEN'S TRADE REVIEW April 8, 1929 HERE is a picture tliat a real showman — one worthy of the name — can get his teeth into and show real results wit'h. Believe it or not, you can sell this picture along lines that with another pic- ture would spell ruin. The reason is that its very nature is such that it requires sensa- tional selling. First of all, it's a prison picture. Now, at first glance, prison pictures may seem to be anathema to you. But remember that this is a dif¥erent kind of a prison picture. There are girls in it — scores of 'em — and beautiful girls at that. What more do you want? Can anything excite more sympathy in a potential audience than the sight of a bunch of beautiful girls behind prison bars? You've often heard of pictures which had plenty of men in them but no women. Well, here's the opposite. This one's got women without men. Is there anything more calculated to interest the average male .... or for that matter, the average woman, either. Besides all these angles, you've got a new star here. Corinne Luchaire is going places. Mark these words well. She'll ap- PRISON BARS Witk out An Exploitation Natural Which, If Sold Properly, Should Create Sensation (.REG. U. S. PAT. OFF.) pear in a few more Korda pictures in Eng- land and then she'll be over here and once again appearing on your marquee. You'll want to be billing her as the sensational star of "Prison Without Bars" and how in the world can you do it unless you put her over in her first picture? Remember the Dead End kids? Their name is now a by-word all over the world following their success in the original "Dead End" and subsequent releases. Here are the "Dead End" girls. That's something important to remember. You can use that line in all your ads. Shea's Buffalo Theatre used it and it's been sensational up there. The Shea office reports that that is the best suggestion made for a campaign on "Prison Without Bars". Let's see what has been done with the picture in one typical opening. In Albany, Charlie Smakwitz and his crew went to work five days in advance and put on a campaign that anyone will do well to emu- late. Here are some of the high lights. A special trailer was made up sensation- alizing the picure. This was spotted in the regular National Screen Service trailer and inserted in the newsreel. Twice a day the manager of the theatre got up on the stage and told the audience about the picture. He pointed out the unusual features of the picture and urged his audience not to miss it. This stunt is rarely pulled in any the- atre, else your audience will soon become accustomed to it and your speech will merely bore it instead of exciting interest. But take our word for it, here's a picture which is really worth that effort. A big display was put up in the lobby. It was cut out of the 24-sheet figure with stills mounted around it. Of course, the title was very large and the copy played up the "Dead End Girls" angle. The display was illuminated and a special record with talk was made to use in conjunction with it. In the center space between the doors in front of the theatre, the figure at the top of this page was used blown up high and large. Beneath it was copy reading, "Shocking revelations in a reformatory for delinquent girls". At the top, blown up stills surmounted the doors further sensa- tionalizing the picture. There were ten blown up stills in this display. Copy tried to play it up as an all girl production so all Here are your ads on "Prisons Without Bars." The large layout in the center, and those to the right of it, with the exception of the ad element of Corinne Luchaire in the upper right-hand corner, constitute the sensational 8-day newspaper adver- tising campaign which broke records for the Strand Theatre, Hartford, Conn., managed by John Hesse. The other layouts represent those in the press book, from which Mr. Hesse got the inspir- ation for his adaptations. You can't go wrong with ads like these. .Ipril cV. 1939 s 1 1 u w M 1': N ' s r k a d a n a v i m w Page 21 mm m iv w mm wui cmho his sis mmv <..»«, CORINNf iilCHAIflt , Colorful Posters Make Sensational Selling a Cinch When you place posters like these around town, you're gearing your campaign to take in every man, woman and child. From left to right there's the colorful, sensational L-sheet, and take our word for it, this poster is a humdinger; the 6-sheet, which is easily adaptable to cutout purposes: and the 3-sheet, which'll stop 'em in their tracks. We suggest you get a big supply of these sales accessories and stick 'em on every available billboard within the city limits and along the highways leading into town. It's the logical way to make sure that not one person misses your message. of the stills showing Barry Barnes were omitted for this purpose. The marquee shed a constant light on this sensational display. The title was used on the building with a cut-out figure of Corinne Luchaire, similar to that used on the 24-sheet. The newspapers were given plenty of art and stories for their Saturday and Sun- day editions and they all came through handsomely in response to the pleas of Smakwitz and his boys. A teaser ad cam- paign was used in advance, teasing the title. A special screening was held for New York State Representatives, including the head of the U. S. Department of Justice in New York State; Deputy New York State Commissioner of Correction, Deputy New York State Commissioner of Welfare and various other officials from the Depart- ment of Correction and the Department of Welfare. The heads of the local police de- partment attended and so did judges and local civic officials, newspaper editors, re- porters and photographers. Pictures were taken at the screening and used in ad- vance of the opening. The newspapers co- operated handsomely in this stunt giving plenty of space to it, partly because of the big names involved. Start with Teaser Campaign The advertising in the newspapers started with a teaser campaign, broke to three col- umns on the day before the opening with copy reading, "Women Without Men", "Love In Prison", etc. sensationalizing the whole thing with pictures, etc. Spot announcements were used over two radio stations daily for a week in advance of the opening. These announcements taking approximately two minutes contained just the title and a phrase or two together with the playdates. Seven of them were used daily over each station. A Department of Correction official was scheduled to make a IS minute talk on cor- rection and institutions in New York State. Since he had seen the picture, it was easy to tie up this talk with the picture in a clever way. Heralds were used in a big way, and we mean BIG. There were 25,000 printed up and distributed from house to house and inserted in newspapers. Two hundred win- dow cards were placed in advantageous spots in the downtown section selling the title and the line "Women Without Men". Ten leading windows in town were ob- tained for displays of Corinne Luchaire with various stills of the picture. They were ob- tained through utilizing the national tieups described in the press book. A leading store was given 5,000 bags which were imprinted and distributed to every customer. A girl was detailed to telephone various people in the city telling them about the opening of the picture. Approximately 300 calls a day were made and over 20,000 peo- ple were directly or indirectly contacted. Heads of organizations were contacted and asked to make mention of the opening of the picture at their meetings. This co- operation was obtained by telling them that New York State's institutions were being- used as a model by French institutions and that they could see the comparison by see- ing the picture. Merchants Will Jump At These Tieups Many showmen, even though they use the sensational angle, will want to get the local merchants to tie up with them. Well, as you can see from the display above, there are some good tie-up stills available on Corinne Luchaire. Use them not only for window displays, but also utilize them for illustrations in cooperative newspaper ads. And if you show those of Miss Luchaire in cruise clothes, house coat, evening gown and sport suit to the editor of the women's page, it's our bet she'll grab 'em in a hurry. Well, that's what we'd call a campaign. You do all of that, Mr. Siiowman, and you'll do the kind of business Warner Bros. Ritz Theatre did in Albany. It's just ordinary logic that prompts us to say that. But let's see what else there is. Here are some of the ideas available to you which Charlie Smakwitz didn't use (or at least didn't tell us about in detail). Lije gave the picture three pages of stills a few weeks ago. Get a copy of it, cut out those pages and irtount them on a board in your lobby together with plenty of selling copy. If you can get a vacant store window in a prominent location, use another one there. Your .Philco. dealer usually has a promi- nent store window. Want to get in? It's easy. There are a couple of beautiful stills of Corinne Luchaire posing with a Philco Radio. What more could a store ask for? A break like that ought to get you coopera- tive newspaper ads, too. Telescope In Lobby Set up a telescope in the lobby (of course It doesn't have to be real). Copy around it reads, "Just discovered — see the brilliant new star" and they see a picture of Corinne Luchaire. Postal Telegraph windows are available to you. The manager of each Postal Tele- graph office has been notified to be on the lookout for tihe tieup. It's one of Postal's photo news bulletins containing a large picture of the star plus a telegram sending greetmgs and a strongly worded sales mes- sage to the fans. There's another interesting angle on the picture. The story involves a social worker (Edna Best) who is trying to comhine a career with her love for the prison physi- cian. Now, here's a subject for the social workers in your town. There are plenty of them these days, working on relief and other social problems. They should be greatly interested in this picture. Write them each a personal letter, emphasizing this even sensationalize your campaign still further by having bars built on the outside of the theatre (not inter- fering with exits, of course) and shadow boxes with some of the scenes of the prison which can be seen through peep- holes or between bars cut in the out- side of the shadow box. You have the mak- ings of a big box of- fice attraction in this picture if you sell it right. We emphatic- ally recommend the sensational angle as the best one to put over the theme. Re- member those lines, "The Dead End Girls" and "Women Without Men". There are some pictures that definitely call for this type of sell- ing. "Prison With- out Bars" is defi- nitely one of them. So get started on your campaign as soon as you can. Charlie Smakwitz in Albany, John Husse in New Haven and the Shea men in Buffalo got good re- sults from their sen- sational campaign. And so can you. angle. You might Page 22 SHOWMEN'S TRADE REVIEW April 8, 1939 ^Jmt ®- I Am Not- Afraid (Continued from page 17) and leads the police to the rescue of the bov. SUMMARY: Here's a capable program offering that should hold its own on any dual bill. Although the story is a bit dated, having been done before, this new remake is modernized by a plot that recalls the recent bombing of a graft investigator in Los Angeles, which received nationwide news- paper headlines. Charley Grapewin, in a made-to-order role, heads a very competent cast of fine performers. Crane Wilbur, making his feature directorial debut, pioves his ability to handle feature productions of greater scope. Old newspaper headlines, connected with graft and corruption should The six winners in MGM's "Marie An- toinette" contest, including two theatre managers and four patrons, whose prizes will be all-expense round trips to France, were announced this week by Howard Dietz, Director of advertising and publicity for MGM. Over ten thousand entries were submitted from throughout the United States and Canada. The theatre men, selected for their cam- paigns on the film, are Frank Weatherford, of the Worth Theatre of the Interstate Cir- cuit, Ft. Worth, Texas, and Ray Bell, of Loew's Theatre, Washington, D. C. The winning moviegoers, who submitted the best 300-word essay on the subject, "Why I should Like to Visit the Country of Marie Antoinette", are Miss Mary M. Canak, be used for lobby dress-up. Law enforce- ment and civic organizations will cooper- ate if contacted previous to the showing of the picture. An old gentleman in a veteran's uniform, playing a harmonica, can be used for street ballyhoo. OUTSTANDING: Crane Wilbur's direc- tion. Catchline: "A one-man crusade against crime, in the Teddv Roosevelt manner". (FAMILY) The Night Riders Republic Western 58 mins. Mesquiteers Score Again With Western Abounding In Suspense And Excitement (National Release Date, April 12) Cast: John Wayne, Ray Corrigan, Max Terhune, Doreen McKay, Ruth Rogers, George Douglas, Tom Tyler, Kermit May- nard, Sammy McKim, Walter Wills, others. Original screenplay by Betty Burbridge and Stanlejr Roberts based on characters created Mount Mary College, Milwaukee, Wise; Miss Helen Virginia King, Denver, Colo.; Miss Effie Burkhalter, Amarillo, Tex., and Mrs. Helen Szold, Chicago, 111. The six winners will sail from New York on the Normandie, on May 3. Final decision was reached after a series of meetings at the Hotel Astor by a board of five judges, including Count Henri d'Ornano, director of the French Gov- ernment Tourist Bureau of the Republique Francaise; Edward F. Knight, director of publicity for the French Line; William Lewin, Department of Secondary Educa- tion of the National Education Ass'n.; David Blum, of MGM's International De- partment, and William R. Ferguson, man- ager of exploitation for MGM. Sends Out Live Turtles Pearce Parkhurst, manager of the State Theatre, Torpngton, Conn., got some small live turtles, painted the name of his attrac- tion and the title on them and sent them out to a selected mailing list. It was a sure way of attracting attention. Of course, because of the expense, he limited his mailing list to a few select people, but the gag was a good one. by William Colt MacDonald. Directed by George Sherman. Associate Producer, Wil- liam Berke. Plot: Douglas, a crooked gambler, is thrown from the Sacramento River boat after being caught cheating at cards. The Mesquiteers are on the boat. Later, Doug- las finds refuge with Wills, former engraver of the U. S. mint. Wills has prepared a spurious land grant, supposedly issued by King Phillip of Spain, to Don Luis de Ser- rano in 1744. It gives de Serrano sole owner- ship to 13 million acres of fictitious western land. Douglas is induced to assume the role of de Serrano, present the grant to the Government, and claim the land. He does this, and once in control, oppresses the people. The Mesquiteers are driven from their ranch, but become masked night rid- ers to help the cause of the ranchers. They "work themselves in" with Douglas, dis- cover he is an imposter, and after a series of anti-climaxes compel him, along with Wills, to sign a confession. SUMMARY: The Mesquiteers have scored again. This trio seems to get the cream of western stories, and their latest has been suspensefully and excitingly whip- ped up. Even Aunt Agatha, who has a posi- tive aversion for outdoor thrillers, will find herself all wrapped up in the situations in this film as securely as little Willie. Wayne, Corrigan (the right-way one) and Terhune are as brave, reckless and carefree during their most dangerous moments as any heroes of fiction, and they make their per- formances believable. George Douglas is a suave villain, and Doreen McKay and Ruth Rogers furnish ample femininity to the pro- ceedings. Of course, there may be a flaw or two, but whoever dares make issue of the fact that time marches backward according to the dates on the newspapers in an old boner-picker. If your program requires thrills, action and excitement in a picture with a plot away from the usual western formula, then this should fit the require- ments perfectly. From the stills, you should be able to get the details for creating masked costumes like those worn by the Mesquiteers, and have three men wearing them ride through the business district. Place the word, "Los Capaqueros" in your advance ad, and offer free tickets to the first ten people who call you and give its mean- ing. OUTSTANDING: The plot and produc- tion treatment. Catchline: "They rode through the night to protect the ranchers from tyranny." (FAMILY) Cunard Ship Liner is Chicago Ballyhoo for RKO's "Love Affair" Due to part of the action of "Love Affair" taking place on a Cunard liner, the Chicago office of the Cunard White Star Lines loaned a 7-foot model of the Queen Mary for a ballyhoo for the lobby of the Palace Theatre in that city. With it there was used a silver silk cloth background which, under a spotlight, gave a wave effect. This at- tracted thousands of patrons. The Cunard Line also devoted a window at 346 Michigan Boulevard to the show. It is estimated that 150,000 people pass and look into tliis window daily. Planning "Streets of New York" Campaign Gathered at New York Tavern following screening of Monogram's "Streets of Nezv York" starring Jackie Cooper are left to right standing: Charles Panzer, Leon Frornkess, George Bur- roughs, Edward Van Pelt, William Moses, Ben Welansky, Mark Goldman, Edzmrd Golden, Norton Ritchey, John Harrington. Seated left to right Joe Felder, Benjamin Schwartz, Lou Lifton, Harry Bachman, Sidney Kulick, Sam Rosen, Steve Broidy, Lloyd Lind, Jerome Brandt, George West, ILarry Berk son. Frank Weatherford and Ray Bell Win In MGM's "Marie Antoinette" Contest Jl^ril S. 1939 S 11 u W M 1-: N ' S T R A I ) I': V I E w Page 23 Dales Shown Are Release Dales This department is primarily Intended to convey im- portant information regarding product on which no press book or ad material are available. Showmen who run pictures pre-release will find It a valuable source. Listings will appear but once. Col. BLIND ALLEY Drama Not Set Selling Names: Chester Morris, Ral|>li Kcllatiw . Ann l_^vorak. Director: C harles Vidor. Assoc. Producer: Fred Kohhnar. Story Idea: Ralph Bellamy, professor of ps_\-cholu,i.;y, finds his home invaded by Chester Morris, an escaped killer. Morris has been ruthlessly killing everyone who gets in his way. Bellam}- encourages Mor- ris to brag about himself in order to find the reason for his blood lust, and in so doing, completely unnerves Morris, so that the police find it easy to capture him. Catchline: "A ruthless killer ... he turned yellow when captured." Para. CERONIMO Drama Not Set Selling Names: Preston Foster, Ellen Drew, Andy Devine, Gene Lockhart, Chief Th undercloud. Director: Paul Sloane. Story Idea: The story of the last great Indian campaign, when the famous war lord, Geronimo (Chief Tliundercloud), defied the Army and terrorized the pioneers of Ari- zona and New Mexico. The gigantic strug- gle which resulted in massacre and destruc- tion, with entire settlements being wiped out. Catchline: "The last of the Indian War Lords." RACKETEERS OF THE RANGE RKO Western Not Set Selling Names: George O'Brien, Marjorie Reynolds, Chill Wills. Director: D. Ross Lederman. Producer: Bert Gilroy. Story Idea: George O'Brien, a cattleman, wages a fight against a big packing corpo- ration, who are forcing Marjorie Reynolds to sell her ranch. Such a move by Marjorie, would be disastrous to all the cattlemen in the vicinity, as they would be forced to ac- cept any price the corporation offered for the sale of their cattle. O'Brien and Mar- jorie straighten everything out. Catchline: "He waged a single-handed battle against the rustlers." ONLY ANGELS HAVE WINGS Col. Drama April 30 Selling Names: Cary Grant, Jean Arthur, Richard Barthelmess, Rita Hayworth. Director and Producer: Howard Hawks. Story Idea: Jean Arthur, enroute to Pan- ama, decides to visit the small town at which they stop. She immediately attracts the attention of a group of American avia- tors working for Cary Grant, manager of a small commercial airport. Attracted to each other, Jean stays on and becomes in- terested in aviation. Jean is instrumental in changing Grant's philosophy, "that no avia- tor should marry." Catchline: "He changed his philosoph}- when the right girl came along." WHAT A LIFE Para. Comedy Not Set Selling Names: Jackie Cooper, Betty Field, John Howard. Director: Theodore Reed. Story Idea: Jackie Cooper, a High School student, is always in trouble. Betty Field, another student, looks at Jackie with ador- ing eyes and is the only one who helps him when he gets into a serious jam. She finds the student responsible for the offense for which Jackie is being punished and makes arrangements for Jackie to study the work he l(i\cs, so that he will keep out of trouble. Catchline: "Trouble was his shadow . . . until young love took a hand," Mono. WOLF CALL Drama May 8 Selling Names: John Carroll, Movita, George Cleveland. Director: George Waggner. Producer: Paul Malvern. Story Idea: John Carroll is sent by his father to his Canadian Radium Mine, to find out whether or not the mine is worth keep- ing, as it has been losing money steadily. Carroll meets Movita, whose father, George Cleveland has found a new process for melt- ing radium and so reducing the cost of shipping. This makes the mine a success and when Cleveland decides to keep it, Car- roll and Movita decide to get married. Catchline: "He proved his worth when put to the test." GIRL FROM MEXICO RKO Drama Not Set Selling Names: Lupe Velez, Donald Woods, Leon Errol, Donald MacBride. Director: Leslie Goodwins. Producer: Robert Sisk. Story Idea: Donald Woods had gone to Mexico to find a singer for a sponsored radio program. Forced to spend the night in a small town he hears Lupe Velez sing at an impromptu party and brings her back with him. She fails at her audition and it Snow and Books — Success! Nobody likes a blizzard — nobody but Lester Pollock, manager of Loew's Rochester, Roch- ester, N. Y., zvho took advantage of the occa- sion to place 50 "snozvbirds" (top) in the drifts around tozvn. He also landed a zvindow in a local book store (bottom) utilising a 40x60 blowup, stills, etc. The attraction tvas Aletro-Goldzvyn Mayer's "Idiot's Delight." is only after she gets a job singing at a local night club, that the sponsors sign her up- Catchline: "The firebrand whom love sub- dued." BLUE MONTANA SKIES Rep. Western April 28 Selling Names: Gene Autry, .Smiley Bur- nette, June Storey. Director: Breezy Eason. Assoc. Producer: Harry Grey. Story Idea: Gene Autry, making his reg- ular trip into the Canadian Northwest to sell cattle, runs into a smuggling situation and finds one of his friends murdered. He traces the smugglers to June Storey's ranch and finds that June's ranch-jiartner, Harry Woods, is at the head of a smuggling gang without June's knowledge and that Woods is responsible for the murder. Catchline: "A dead man's message helped him find the smugglers." 20th -Fox SECOND FIDDLE Drama Not Set Selling Names: Sonja Henie, Tyrone Power, Rudy Vallee, Edna May Oliver. Director: Sidney Lanfield. Assoc. Producer: Gene Markey. Story Idea: Tyrone Power, a press agent for a motion picture company has been sent to find the right heroine for a best seller they want to film. He picks Sonja Henie's picture out of a studio collection and sets forth to bring her to Hollywood. Sonja proves a success but gives up her career to go back to her teaching job and Power gets a job on a local newspaper in the town and they get married. Catchline: "She gave up a glamorous career for love." YOUNG MR. LINCOLN 20th Cent.-Fox Drama Not Set Selling Names: Henry Fonda, Marjorie Weaver, Arleen Whelan. Director: John Ford. Assoc. Producer: Kenneth Macgowan. Story Idea: Henry Fonda, as Abraham Lincoln, studies law while tending his store in New Salem, 111. He is encouraged in this by Marjorie Weaver and when, on his first case, he saves the lives of Richard Cromwell and Eddie Quillan by defending them on a murder charge, Marjorie decides to accept his offer of marriage and predicts that he is on the road to greatness. Catchline: "Abraham Lincoln . . . his road to greatness." MILLION DOLLAR LEGS Para. Comedy Aug. 18 Selling Names: Betty Grable, John Hart- le>-, Donald O'Connor, Jackie Coogan. Director: Nick Grinde. Assoc. Producer: William C. Thomas. Story Idea: John Hartley's father has been running the College he attends, through his pocketbook. Hartley finally takes things into his own hands and to- gether with Betty Grable and the student 'body, goes in for all athletics, very much against his father'_s wishes. They build up a swell rowing crew and by winning the big crew race, prove themselves worthy of being on the athletic map. Catchline: "Young athletes modernize a 'dated' college." Page 24 SHOWMEN'S TRADE REVIEW April 8, 1939 Dealing realistically with the booking, adver- tising and exploitation of the newsreel, serial and short, and emphasizing their importance. IN THE Vitaphone The Technicolor 38-39 short subject and featuret program will be completed late in May with production of "Bill of Rights" and "Rose of Monterey", historical pictures. This will make a total of nine productions produced by Gordon Hollingshead's depart- ment during the season now ending. Toucey, a pair who execute some intricate dance steps on the steel blades, Eight Ice Manikins, and Alfred Trenkler, the skat- ing comic of the recent Ice Show. The mu- sical end of the film is ably held up by the Merry Macs, a quartet of swing singers who are at present one of the best known on the airwaves. RKO Television is the subject matter of a Pathe Reelism now in production. The short is tentatively slated for release April 17, two weeks before the first large-scale tele- vision broadcast. The short subject is be- ing filmed partly in television research labs and partly in transmitting studios. The first featuret on the schedule for the 39-40 season will be "Monroe Doctrine", which goes before the cameras early in June. Like its predecessors, it will be in Technicolor. Crane Wilbur, who will direct "Bill of Rights," historical featuret dealing with the origin and development of the basic United States document, also will play a role in the picture. He will portray King John of England, whose Magna Carta was the first of such guarantees of freedom. Pathe cameramen have completed the sportscope centered around the Chicago Cubs in training. Veterans and neophytes alike will be shown 'handling the ball and bat, unlimbering the muscles that may push the Cubs on top this season. The reel features a study of the work of individual players and the duties and technique of covering each position. The fine points of pitching, hitting, fielding and sliding are covered. The short will be released this month so that it will be dated in theatres throughout the country at the time of the centenary of baseball. With the success of "Zero Girl", a two- reel musical extravaganza on ice, produced last year, Warner Bros. Vitaphone Studios in Brooklyn are currently filming a produc- tion with a similar background, but with a new cast of ice-skating specialties, titled "It's On Ice". Heading the cast are Snookie Smith, Babs Savage, and Adele Inge. In addition to these, Sam Sax has rounded out the cast with Peggy Fahy and Richard MGM One of the world's most famous dancing aggregations will finally be seen by the mo- tion picture public. The Abbott Dancers, famous from coast to coast and currently appearing at the famed Cocoanut Grove in Los Angeles, went before the cameras as the featured entertainers in Louis Lewyn's latest miniature, "Love On Tap." The eight dancers will be seen in the one-reel musical with Truman Bradley, Mary Howard, and Garwood Van and his orchestra. George Sidney directed. . . NEWSREEL SYNOPSES . . (Released Saturday, April 8) PARAMOUNT (No. 71)— First pictures of fall of Madrid; Controversy over bridge or tunnel in New York; Fire at Sandusky, O.; Acrobatic lions; Navy reconditions destroyers ; Wasp plane carrier launched at Quincy, Mass.; Two planes crash near East Wey- mouth, Mass.; National and Olympic ski meet at Mt. Hood, Ore.; Kathryn Rawis trains in Stiver Springs, Fla. MOVIETONE (Vol. 21. No. 60)— Senate neutrality act hearing; Navy reconditions destroyers; Launch new air carrier. Wasp, at Ouincy, Mass.; Fashions in gowns and street clothes; Tennis doubles in Calif.; Kids auto races in Calif.; Man O' War celebrates 22nd birthday; Lew Lehr's mule rodeo; Lew Lehr tests new safety glass. PATHE (Vol. 10, No. 75) — Plane fleet holds Army Day prevues; Finger painting in N. Y.; Buddhists honor founder of faith in Calif. ; Frontier day cele- bration at Dodge City, Kan.; Coed No. 1 on U.C.L.A. polo team; Top dogs in Springfield trials; Junior midgets burn up tracks on Coast. UNIVERSAL (Vol. 11, No. 760)— Frontier Day celebration at Dodge City, Kan.; Navy flyers crash in Mass.; Navy reconditions destroyers; Senate neu- trality hearing; Desert queen chosen at Palm Springs; Typical American boy chosen ; Most beautiful child chosen ; New safety glass tested ; Hats and hairnet fashions; Underwater kids; Auerbach sets motorboat record; National Olympic ski meet at Mr. Hood, Ore.; St. Louis Browns in training. (St. Louis only.) NEWS OF THE DAY (Vol. 10, No. 258)— Navy reconditions destroyers; Giant air carrier, Wasp, launched at Quincy, Mass.; Two planes crash near East Weymouth, Mass. ; Coast Guard on mercy flight; Roosevelt on vacation; New safety glass tested; Chicago reelects Mayor Kelly; Girls ride mules in Tennessee; Savate wins popularity in Paris; Midget auto racing in Calif. (Released Wednesday, April 5) PARAMOUNT (No. 70)— Daffodil Festival at Sumner, Wash.; Cherry Blossom fete in Washing- ton. D. C. ; Gable and Lombard marry; Rainmaker at Frostproof, Fla.; Hitler's nephew arrives in U. S. ; 16 cars crash at Edwards, Miss.; Events in Poland on Anglo-French unity; England and France strengthen ties; Workman wins Grand National sweepstakes; Amateur boxing bout in Chicago; Rough Time wins inaugural handicap at Bowie, Md. NEWS OF THE DAY (Vol. 10, No. 257)— LeBrun hailed in London ; Italy's king urges peace ; Roose- velt hailed at Tuskegee; Police captain demonstrates prowess in gunplay; Gable and Lombard marry; Easter bonnets created from kitchen utensils; Work- man wins Grand National sweepstakes. PATHE (Vol. 10, No. 74)— LeBrun hailed in Lon- don; Gable and Lombard marry; Hungarians reach Polish border; Italian king opens new council; Workman wins Grand National sweepstakes. MOVIETONE (Vol. 21, No. 59)— LeBrun hailed in London; Italian king opens new council; First of six ultra-modern submarines launched in California; Daffodil Festival at Sumner, Wash.; International Kennel Club holds dog show in Chicago; California Clipper makes first commercial flight across Pacific; Workman wins Grand National sweepstakes; Ralph Guldahl makes 280 to break golf tournament record; Surfboard riding off Australian coast; Lew Lehr raids mom's pantry for Easter headgear. UNIVERSAL (Vol. 11, No. 759)— Hacha gives in to Nazi threats; Bridge washout at Edwards, Miss.; Fire sweeps city block in Sandusky, O. ; Roosevelt dedicates hospital; Police captain demonstrates prow- ess in gunplay; Cherry Tree and Daffodil Festivals; Cardinal Mundelein returns from Rome; King opens Italian Congress; International Kennel Club holds dog show in Chicago ; Amateur boxing bouts in Chi- cago; Workman wins Grand National sweepstakes. Columbia Immediately following the completion of Buster Keaton's first short comedy prepa- rations were started for the frozen-faced comic's second opus. Clyde Bruckman is writing the screenplay, and Jules White will both produce and direct. Keaton's first comed}% recently completed, has an ex- tremely large cast. Lorna Gray played the feminine lead, and supporting players in- cluded Gino Corrado, Linda Winters, Rich- ard Fiske, James Craig, Forbes Murray, Beatrice Curtis and Beatrice Blinn. Sam Ash, Steve Clark, Sam Bernard and Frank Hagney, this week were added to the cast for the new 12-chapter serial, "Man- drake, the Magician", now in work under the co-direction of Norman Deming and Sam Nelson. Warren Hull and Doris West- on are the principals, while the supporting players include Eddie Earle, Forbes Mur- ray, Kenneth MacDonald, Eddie Laughton, John Tyrrell and Don Beddoe. The story was w-ritten bv Lee Falk and Phil Davis. In recognition of his unusual musical ar- rangements for the recent Community Sing presenting Strauss waltzes, Paul Mertz has been assigned the arranging chore for two forthcoming Sings. One, to star the King Sisters, will be tuneful medley of songs made famous by Bing Crosby. The other will headline the Sons of the Pioneers in range ballads. 20th-Fox to Release 52 Short Subjects in '29- AO Adhering to the policy established last year by Sidney R. Kent, president, of making "fewer and better short subjects," 20th Century-Fox will release, in addition to the semi-weekly issue of Movietone News, 52 single reel subjects for the 1939- 40 season. This announcement was made by Herman Wobber, general manager of dis- tribution, at the company's annual sales convention held last week in Chicago. Amplifying Mr. Wobber's statement, Truman Talley, producer of Movietone News and short subjects, and his staff. Lew Lehr, Lowell Thomas, Ed Thorgersen and Vyvj'an Doner discussed plans for the year's shorts subjects in more detail. "The trend in short subject production is definitely away from quantity, as our policy of making fewer and better shorts demonstrated this year," Talley said, "and it is reasonable that we should continue along the same line for the 1939-40 season. Due provision has been made for expansion or contraction for reasons either of un- usual interest in subject matter or company policy. We are going to stand on the success of the past season's record and make approximately the same number and type of single reel subjects for the new schedule." On the 1939-40 short subject schedule there will be six in the series of "The Magic Carpet of Movietone;" four Fashion Forecasts, filmed in Technicolor under the direction of Vyvyan Donner, with Ilka Chase as narrator; six "Sports Reviews" by Ed Thorgersen; four "Adventures of a Newsreel Cameraman" and six "Dribble-puss Parade Comedies," documentary comedies, with Lew Lehr. Paul Terry, producer of Terrytoons, will deliver 26 cartoons, ten in Technicolor. The cartoon characters, Captain McDoodle, the two-headed giant, and Gandy Goose will be continued during the coming year. April S. 1939 S H O \V M N ' S T R A I) !■: R 1-. V I E W Pufje 25 REPUBLIC OF PANAMA Prod. No. K8-5 Interesliiig Para. Color Cruise No. 5 9 mins. Comment: The title of this is slightly a misnomer as the first half of it is devoted to the Panama Canal and the way it works and the latter, as everyone knows, is not part of the Republic of Panama. But the sub- ject is interesting nevertheless, giving brief views of Cristobal, Colon, the Canal, in- cluding the locks and the Gaillard Cut, the ruins of old Panama and some views of the modern city. Produced by Palmer Miller and Curtis F. Nagel. Exploitation: Tie up with travel agencies. If tliere is a Grace Line office near you, this would be an especially good tieup since one of its ships, the Santa Lucia, is shovv'n go- ing through the locks. GOING PLACES NO. 61 Prod. l\o. 3359 Interesting Univ. Going Places 9 mins. Comment: Beautiful Rio de Janeiro, with its unrivalled scenery, sunny beaches, gay metropolitan life and handsome modern buildings is the port of call in this latest "Going Places." A vista of the city from atop Sugar Loaf Mountain, together with scenes of the Aveneeda Rio Bronco, Rio's Broadwaj' and Fifth Avenue, are highlights. Your audiences will get that vacation urge when they see this. Produced by Joseph O'Brien and Thomas Mead. Exploitation: Since the recent Pan American Conference brought South America to the fore in front page news, this subject comes at an opportune time. Give it a good plug in your regular ads. Try for a feature story on the travel page of your local newspaper. LITTLE TOUGH MICE Prod. I\o. 3251 Good Univ. Lantz Cartune No. 11 7 mins. Comment: The big tough mouse and his pals grab the groceries of Baby Mouse as he passes their hangout. But our little hero gets revenge when he places a fire under the trio, who had eaten his popcorn. They pop all over the place, much to his delight, and probably to the delight of most child- ren. Alex Lov}- directed. Exploitation: Regular mention in your ads and in the lobby. NOW IT CAN BE SOLD Prod. No. 9434 Funny Col. All Star No. 14 17 mins. Comment: Andy Clyde, one of the screen's oldest comedians, can still draw a good laugh from an audience, judging from this comedy. He keeps a "swap shop" in this one and has added to his troubles an ornery boy. The boy gets into all kinds of trouble but the climax in which he hides a robber's swag in a drawer of a secretary that is being- hoisted up the side of a building is a real howl. More comedies of this kind wouldn't be amiss on many programs ; but more's the pity, there are fewer and fewer being made these days. Exploitation: A good gag on this one would be to set up a swap shop in your lobby. If handled right, this can be a great stunt. Put Andy Clyde on j-our marquee. He is well worth plugging. PREST O CHANGE-0 Prod. l\o. 4514 (Tech.) Good Vita. Merrie Melodies No. 14 7 mins. Comment: Although this cartoon can be labeled as good, it nevertheless fails to come up to the excellent ratings established by predecessors in this series. Our two lieroes take refuge in a house of magic on a stormy night, and the comedy depends on their predicaments at the hands of a vanish- ing rabbit. There are none too many laughs, and the usual clever gags present in these cartoons are absent here. Leon Schlesinger produced. Exploitation: You might invite amateur magicians to appear on your stage and demonstrate how well they can make the demand, "Prest-O Change-O" work for them. Tie up with dealers of magicians' supplies. RIVER THAMES Prod. No. Not Set (Tech.) Beautiful UA. World Window No. 8 10 mins. Comment: Starting at the source of Brit- ain's major river, this beautiful film traces its course by peaceful meadow and historic building to the busy London docks and the sea. In the upper reaches carefree bathers play; lower down we see seemingly lazy barges, fuss}^ tugs and ocean going liners, bound for all corners of the earth. The color is as near perfection as any yet seen on the screen. Excellent as the short is, those who know the Thames Vallej^ may be disappointed that many lovely reaches and beautiful sights like Windsor Castle have been omitted. A less pedantic commentarj^ would improve matters. E. S. & E. W. Keller produced. Exploitation: Give this special mention in ads and lobby displaj^ taking care to stress the naturalness of the color. Also let all English societies know about the showing. FIRST RUN SHORT PRODUCT BROADWAY, NEW YORK (Week Beginning April 8) ASTOR— Penny's Picnic (MGM) rev. 1-7-39; Nostradamus (MGM) rev. 10-15-38; Popu- lar Science No. 2 (Para.) rev. 11-19-38. CAPITOL — Imperial Delhi (MGM) rev. 3- 25-39: Marine Circus (MGM). CRITERION— Clock Wise (RKO) rev. this issue ; Swing Vacation (RKO) ; Lone Ranger Rides Again No. 8 (Rep.) rev. 2- 18-39. PARAMOUNT — Pictorial No. 9 (Para.) Good Skates (Para.) ; Popular Science No. 3 (Para.). RADIO CITY MUSIC HALL— The Ugly Duckling (RKO) rev. 10-22-38. RIALTO— The River (Para.) rev. 1-8-38. RIVOLI— Merbabies (RKO) rev. 3-25-39; Gems of the Orient (Modern Films) rev. 3- 25-39. ROXY — G-Men Jitters (20th-Fox) ; Fashion Forecast for Spring and Summer (20th- Fox). CHICAGO LOOP (Week Ending April 8) APOLLO — Unusual Occupations No. 4 (Para.) rev. 1-21-39; Dave Apollon and Orchestra (Vita.) rev. 12-17-38. GARRICK— Hunting Dogs (20th-Fox) rev. 4- 1-39; Happy Tots (Col.). ROOSEVELT — Champagne Music of Law- rence Welk (Para.) rev. 3-4-39; Mystic Siam (20th-Fox) ; So Does An Automo- bile (Para.) rev. 4-1-39. UNITED ARTISTS— Three Kings and a Queen (Para.) rev. 4-1-39; Bars and Stripes Forever (Vita.) SPORTING WINGS Prod. No. 94,30ft Very Good RKO-Pathe Sportscope No. 8 9 mins. Comment: This subject, instead of treat- ing aviation commercially, treats it as a pastime for the man of average income. Air enthusiasts, so we learn, have formed sport aviation clubs in various parts of the coun- try. Gar Wood, in the closing sequence, is shown flying his amphibian, an example of the aviator pursuing his hobby on a grander scale. It's extremely interesting all the way, and the comments by Andre Baruch are en- lightening. Frederic Ullman, Jr. produced, while Frank R. Donovan supervised. Exploitation: Get members of the local aviation club to attend a screening. Perhaps, if facilities permit, you can screen it for them at their club house. A model plane contest would also be advisable. CLOCK WISE Prod. No. 93,404 Funny RKO-Radio 16 mins. Edgar Kennedy Comedy No. 4 Comment: Edgar can't stand the "boom boom" of the grandfather clock his father- in-law has built. He succeeds in getting rid of it. onh^ to learn his wife had some money in the clock. He gets it back again, only to learn that the money was in the kitchen clock. Then he starts after the old man. He ends up by getting the worst of the deal. There are several hilarious moments in this comedy, which was directed by Charles E. Roberts and produced by Bert Gilroy. Exploitation: Tie up for window displays with clock makers. You might conduct a search for several different kinds of old clocks to be displaj-ed in the lobby. RANCH HOUSE ROMEO Prod. No. 93,503 Diverting RKO-Radio Ray Whitley No. 3 17 mins. Comment: Ray Whitley and the 6 Bar Cowboys see their boss being swindled when he trades his ranch for a worthless mine. But when a hotsy-totsy chorus girl offers to help the boys get the ranch back, they accept her services. Interspersed with some lively western tunes, this subject is diverting entertainment. Exploitation: Tie up with music shops for window displaj'S. If you have a cowboy band in your town, get them to play in prominent public places to boost the sub- ject. HELLO, MAMA Prod. No. 94,206 Fair RKO-Radio Nu-Atlas No. 6 9 mins. Comment: As George Jessel talks to his mother over the telephone about the big show he's going to put on, the scene dis- solves into the particular number he is de- scribing. Notable among the entertainers are the Four Eton Boys, Frieda Sullivan, and Emerson's Mountaineers. It's a fair sub- ject. Those who like Jessel will get a kick out of his monologue. Exploitation: Since Jessel broadcasts every Wednesday' night for Reid's Ice Cream, contact your local radio station for spot announcements before and after the broadcast. If there are Reid branches in your town, arrange cooperative tie-ups with them. Page 26 SHOWMEN'S TRADE REVIEW April 8, 1939 STR West Coast Offices Guaranty Building 6331 Hollywood Blvd. Hollywood, Calif. Telephone, Hollywood 1390 Strollin' Thru the Studios Jean Parker, who recently played a lead- ing role in Hal Roach's "Zenobia", will have the top feminine role in Monogram's "Her Father's Daughter", from the novel by Gene Stratton-Porter. June Storey has been signed to a term contract by Republic and will appear as the feminine lead in all the Gene Autry musical westerns. Miss Storey was Autry's leading lady in "Home on the Prairie" and is currently finishing "Blue Montana Skies". Claude Rains, Beulah Bondi and Ruth Donnelly join the cast of Frank Capra's "Mr. Smith Goes to Washington" this week. Columbia is virtually re-creating the national capital on six sound stages with an exact full-scale replica of the United States Senate. Actual filming started this week. Warner Bros, have officially stated that Jane Wyman will hereafter be the "Torchy Blane" in the series of that title. Miss Wyman will make at least four "Torchys", the first slated for immediate production. Gloria Dickson replaces her in "Light Horse Harrv", the Bert Wheeler film. Mervyn LeRoy is instituting a search for the most beautiful girl in America to typify the ideal Ziegfeld girl in MGM's forthcoming "The Ziegfeld Girl", from an original story by William Anthony Mc- Guire. Applicants are requested to send photographs to LeRoy at the MGM studio. "Ordeal", sensational new novel by Nevil Shute, has been assigned to Sam Engel, associate producer, who will work under David O. Selznick's supervision at Selz- nick International. Winston Miller will prepare the adaptation for the screen. For the first time since she flashed to stardom, Sonja Henie will perform with a skating partner before the camera. 20th Century-Fox officials announced that Stew- art Reburn has been signed as her skating partner for "Second Fiddle", in which she is co-starred with Tyrone Power. Larry Darniour's Columbia production, "Power to Kill", starring Jack Holt and featuring Gertrude Michael, went into pro- duction this week under the direction of Lew Collins. This is Miss Michael's first picture since her return from England. Producer Miguel C. Torres has an- nounced that premieres of "Juarez and Maximilian" would be held in Hollywood, New York and Mexico City in the near future. The picture will introduce, for the first time to American audiences, Medea Novara, who stars in the production. "Miracle of Main Street", first directorial assignment for Steve Sekely, will get the starting gun at Grand National this week, with Margo heading the cast. The story is by Samuel Ornitz and Boris Ino-.ster. Rowland V. Lee moved "The Sun Never Sets" company at Universal to jungle loca- tion at Tarzana for two weeks' shooting. Douglas Fairbanks, Jr., Basil Rathbone, Virginia Field and Barbara O'Neil head the cast. William Boyd and Grace Bradley left for Lone Pine where they will occupy their ranch house during the production of Harry Sherman's next "Hopalong", "Law- ful Outlaws", which gets the gun almost in the actor's front yard. Boyd stars and Russell Hayden, Britt Wood and Willard Robertson will appear in prominent roles. Lew Rachmil, who created the sets for "Fisherman's Wharf", has been re-signed by Principal Productions as art director on Bob Breen's next starring vehicle, "Way Down South". Rachmil will visit Missis- sippi and Georgia to make sketches of a number of old plantations, before starting work at the studio. Ben Goetz arrived in Hollywood this week for conferences with Louis B. Mayer and other MGM executives on pictures to be produced in England. Goetz recently completed "Goodbye, Mr. Chips", and will discuss building a laboratory in England. "The Road to Mandalay", with Bing Crosby, Dorothy Lamour and Bob Hope heading the cast, has been announced as a forthcoming production at Paramount. The "Mandalay" assignment will be Crosby's next, following "The Star Maker", which is scheduled to start next week. Steffi Duna, colorful Hungarian actress, has been awarded the top role opposite Leo Carrillo in RKO's presentation of "The Dove". The picture will be produced by Cliff Reid and directed by Lew Land- ers, with adaptation by Joseph Fields. Edward Small has sent the second unit to film exteriors for "The Man in the Iron Mask", to Beverly Canyon under the di- rection of Cullen Tate. The principals are working at General Service Studios with director James Whale. Borzage Checks in at Para. Frank Borzage checked in at Paramount last week where he is scheduled to direct "Disputed Passage", new Harlan Thomp- son production starring Dorothy Lamour, Akim Tamiroff and Robert Preston. The Lloyd C. Douglas best-seller adaptation will go before the cameras on April 17. His Newest Production Here is flic first print of a new Henry Koster production, already titled, "Robert". It ivas not on the regular Universal release schedule. Papa Roster's latest for the pro- gram was "Three Smart Girls Grow Up." He is now eagerly watching one small hoy grow up. "Cat and the Canary" Starring Bob Hope Goes Before Cameras In the eerie setting of a Louisiana bayou, "The Cat and the Canary", starring Bob Hope and Paulette Goddard, went into production last week at Paramount. In the cast are Douglass Montgomery, Gale Sondergaard, John Beal, Nydia West- man, Elizabeth Patterson, George Zucco and Willard Robertson. Elliott Nugent, who once played the leading role of the piece on the stage, is directing for Producer Ar- thur Hornblow Jr. Walter DeLeon, Lynn Starling and Frank Ryan are responsible for the screenplay. Curtiz Directs "Four Wives" Michael Curtiz, who directed "Four Daughters", will direct its sequel, "Four Wives", which is on the Spring produc- tion schedule at Warner Bros. The cast will be the same as in last year's popular success, with the exception of John Gar- field, who died in the original picture. Problem Film director Wil- liam Keigliley dis- cusses a production problem on the set of "Each Daxvn I Die" at Warner Bros., with James Cagney, Victor Jory and two mem- bers of his staff, Wil- liam A. Buckley and Frank Heath. Buck- ley, a Midwest prison officer, is technical ad- viser for the film. Fleath is Keighley's assistant. S no VV M I'. N ' S 1M< A I ) K l'. \' I l'". VV Page 27 HCLLyWOCt) with the "Oldtimer" We've seen previews and previews, but you will have to fro a lonji way to "lop" 20tli Century-Fox's, "Story of Alexander Graham Bell" at Treasure Island. That old saying ■"the best to date", goes for the entire atl'air, doubled and re-doubled in spades . . . and *'the best to date" for Don Anieche, Loretta Young and Director Irving Ciimniings. Thanks, Harry Brand, for everything. NEWS ITEM: Paramount stars are the first in Hollywood to have niu'sic with their meals. Wonder how the boys with the "hand-waving" complex will keep time ... to say nothing of the musical soup guzzlers. It's one swell chance of getting Crosby with your hash. Leave it to Hollywood to surpass the magnitude and grandeur of both the Grand Canyon and the Royal Gorge in a single movie. America's two greatest subways, owned by Martha Raye and Joe E. Brown, will be seen in the same picture. Nail down the "props" boys, or else. The "Dead End Kids" will be starred by Warner Bros, in a college picture with a foot- ball team as a vital part of the picture. We know a dozen lads around Hollywood who would pay a lot of "dough" to be on the other team for about ten minutes. Here's the kind of news we like to hear. Jack Mulhall, oldtime star of the silent screen, has been signed to an acting contract at MGM. Jack's first assignment is in "6,000 Enemies" with Walter Pidgeon and Rita Johnson. Just show them what an "old- timer" can do. Jack. Gentlemen, we give you the world's greatest commuters. Charles Einfeld of Warner Bros., Robert Gillham of Paramount and Lynn Farnol of United Artists. Everytime you look around, they are either on their way to New York or just leaving to go some other place. Some fun, hey boys! Looks Like It's Okay Basil Rathbone (seated), Virginia Field and John Burton take time off to go over the script of Universal' s "The Sun Never Sets." Monogram Will Issue 250 Prints on New Jackie Cooper Starrer More lliati 2.S0 prints will be issued im- mediately by Monogram on "Streets of New York", starring Jackie Cooper with Martin Spellman, it was announced this week by W. Ray Johnston, in-esident of the company. Monogram salesmen in the New Y^ork and Chicago zones saw the picture and have voted it the best production to be re- leased in a long time. George Weeks pre- sided at the Chicago session and Edward Golden at the New York showing. Other district sales meetings devoted en- tirely to sales plans on the picture will be held as soon as additional prints can be shipped. Small Announces Six Top-Budget Pictures for 1939-40 Program With the best selling novel, "My Son, My Son", set to lead off the program, Ed- ward Small has announced a list of six top- budget pictures for release by United Art- ists during the 1939-40 season. Small paid $50,000 for the privilege of making the Spring book into a picture and is scheduled to spend one million dollars on the pro- duction. The five other pictures to be produced by Small were announced as follows: "South of Pago-Pago", "Food for the Gods", "The Life of Rudolph Valentino", "Two Years Before the Mast", "Quantrill, the Raider". At the present time. Small is filming "The Man in the Iron Mask'", and immediately upon completion will close his 1938-39 schedule with "Kit Carson, Avenger". Ex-C-Man, Turrou, to Tour With "Confessions of a Nazi Spy" Leon G. Turrou, former G-man who broke the Nazi spy ring in America and came to Hollywood to serve as technical adviser on "Confessions of a Nazi Spy" at Warner Bros., will make a series of per- sonal appearances in conjunction with the showing of the picture. Turrou is expected in New York, where he will make his first stop at the world premiere of the picture, at the Strand The- atre. The former G-man is very popular as a speaker and already has addressed 40,000 hearers at luncheons, meetings and club affairs, in addition to making radio broadcasts on the subject of Nazi espionage. Number Fourteen of jones Family Series Will Start in Two Weeks Number fourteen of 20th Century-Fox's popular series of Jones Family movies, will find them in the picturesque setting of the Grand Canyon, in two weeks, under the supervision of Associate Producer Jo'hn Stone. Malcolm St. Clair, who has directed five previous Jones films, will again handle the megaphone on the story which is being whipped into shape by Joseph Hoffman. Outside of the regular clan, Jed "Dad" Prouty, Spring "Mother" Bjangton, Flor- ence "Granny" Roberts, George "Roger" Ernest, June "Lucy" Carlson, Ken "Jack" Howell and Billy "Bobby" Mahan, no other castings have been made as j^et. Hawks Winds Up With Thriller A flaming tri-motored plane, forced into a tailspin, pulled out after making 22 com- plete spirals. This was the spectacular and concluding scene filmed by Howard Hawks for his Columbia production, "Only Angels Have Wings", which co-stars Cary Grant and Jean Arthur. Richard Barthelmess marks his return to the screen in this pro- duction, and other featured roles are played by Thomas Mitchell, Rita Hayworth, John Carroll and Noah Berry, Jr. i OearUi II ^oyd lVete allp/zi^ to tJie ptemiet- ^ ' 5howin(iof ifout K^ncit'Hopubn^ CtiifiJif' picture flinONA MINN. POST C^RO Reason for the Smile Bill Boyd, star of Paramount' s " Hopalong Cassidy" series, produced by Harry Sherman, holds a postcard signed by 800 admirers from Winona, Minn. Boyd had this picture sent back to Winona for lobby display. Ryskind Signed by RKO Morrie Ryskind, top-flight Hollywood scenarist, has been signed by Pandro S. Berman, vice-president in charge of RKO production, to write the screenplay of "My Fifth Avenue Girl", which Gregory La Cava will produce and direct with Ginger Rog- ers starring. Frenke to Produce "Anschluss" Hitler's seizure of Austria and his dra- matic entry into Vienna wdl be dealt with in "Anschluss", a picture which will be produced by Eugene Frenke very shortly. Frenke is now looking for an actor to play the part of the German leader. Sutherland Leaves Roach A. Edward Sutherland has left the Hal Roach studio after serving six months on a one-year contract. "The Housekeeper's Daughter", which he was scheduled to make, will be taken over personally by Roach, and will start the early part of May. Making Up Her Face Lucille Ball, -who teams zv-ith Alan. Lane in "Panama Lady", RKO-Radio drama, prepares for the next "take", making up her face to suit the lighting conditions. Abner Biberman, also in the cast, is intrigued by the procedure. Page 28 SHOWMEN'S TRADE REVIEW April 8, 1939 a— BEFORE DATE OF ISSUE INDICATES ADVANCE DOPE. b— BOX OFFICE SLANT Initial Before Release Date Indicates Audience Suitability: (F) Family (A) Adults. ASTOR PICTURES Title Mins. Bat Whispers (My-D) 86 . Everything is Rhythm (Mu) Front Page (C) 100. Heart of New Yoric (Mu) 80. Hell's Angels (O) 110. Monster Walks (My-D) 60. Out of Singapore (D) 76. Rain (D) 85 . Scarf ace (D) 88. Sea Ghost (D) 60 . Sky Devils (C-D) 88 . Street Scene (D) 79. Three Broadway Girls (C) 83. Tombstone Canyon (W).. 67. Tonight Or Never (D) 92. Woman Unafraid (D) 66, Stars C. Morris-U. Merkel .Harry Roy & Band .A. Menjou-P. O'Brien Jelson-Evans-Morgan .Jean Harlow-B. Lyon . Mischa Auer .Noah Beery- Dorothy Burgess .J. Crawford -W. Huston P. Muni-G. Raft-A. Dvorak . .Alan Hale-Claude Allister .. .Spencer Tracy Sylvia Sidney . Blondelt- Evans-Claire Bob Burns Swanson -Douglas- Karloff .... . Gallagher-Gleason Rel. Date 2/15/39. . COLUMBIA City Streets (D) 68. Colorado Trail (W) 55. Convicted (D) 58. Girl's School (D) 73. Gladiator (C) 71 . Highway Patrol (D) 58. Holiday (C-D) 94. I Am the Law (D) 83. Juvenile Court (D) 61 . Lady Objects (D) 67. Law of the Plains (W) 56 . Main Event (D) 55. Phantom Gold (W) 56. Pioneer Trail (W) 55. Reformatory (D) 61 . South of Arizona (W) 56. Stagecoach Days (W) 58. Stranger From Arizona (W) ...56. West of Cheyenne (W) 53. 1937-38 . Fellows-Carrillo (F) Starrett- Meredith (F) . Hayworth-Quigley (A) A. Shirley-N. Gray (F) .Brown-Travis (F) Paige-Wells (F) . K. Hepburn-C. Grant (F) . E. Robinson-W. Barrie (A) . Kelly- Hayworth (F) . L. Ross-G. Stuart (A) C. Starrett-I. Meredith (F) J. Wells-R. Paige (F) J. Luden-B. Marion (F) Luden-Barclay Jack Holt-Wynters (F) Starrett-Meredith (F) Jack Luden - Eleanor Stewart .... B. Jones-D. Fay Starrett-Meredith (F) 1938-39 7/1/38 9/8/38 . 8/18/38 9/30/38 8/15/38 6/27/38 6/15/38 9/2/38 9/15/38 9/9/38 . 5/12/38 5/5/38 . 8/31/38 7/15/38 7/21/38 7/28/38 6/20/38 9/22/38 6/30/38 See Issue of Reissued .Not Rev. Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued . . .b6/25/38 , . .bl 1/5/38 . .b8/27/38 . .blO/l/38 b8/6/38 . . .b6/n/38 . . .b5/2l/38 . . .b8/27/38 . .b9/l7/38 . ..b9/l7/38 . . .b7/30/38 . . .b5/l4/38 ..bll/26/38 . .35/14/38 ....1)7/2/38 , . .blO/8/38 . . .34/9/38 . .38/27/38 . ,b8/27/38 Adventure in Sshara (D) 58.. P. Kelly-L. Gray .(A) Arizona Cowboy (W) Charles Starrett-lris Meredith.. Blind Alley (U) Ralph Bellamy-Rose Stradner .. Blondie (C) 68.. P. Sinqleton-Ai-thur Lake (F) Blondie Meets the Boss (C) 71. .P. Singleton-Arthur Lake (F) California Frontier (W) 54.. Buck Jones-Carmen Bailey Crime Takes a Holiday (D) 58..Holt-M. Ralston (F) First Offenders (D) 61.. Walter Abel-Beverly Roberts Flight to Fame (D) 57. .C. Farrell-J. Wells (F) Frontiers of '49 (W) 54. Bill Elliott-Luana de Alcaniz ... (Former title, "California C3valC3de") Golden Boy Bsrbara Stanwyck-A, Menjou. .. Good Girls Go to Paris Joan Blondell-Melvyn Douglas.. Homicide Bureau (D) .63..B, Cabot-R, Hayworth (F) In Early Arizona (W) 53. . Elliott-Gulliver Lady and the Mob (C) 65. Fay Bainter-ld3 Lupino (F) Law Comes to Texas (W) Bill Elliott-Veda Ann Borg Law of the Texan (W) 54 . Buck Jones-D. Fay (F) 11/15/38 I 1/30/38 2/28/39 12/15/38 10/5/38 4/12/39 10/12/38 1/19/39 Maureen O'Sullivan-Henry Fonda(A) E. Fellows-R. Fiske (F) Bill Elliott-Dorothy Gulliver Warren William-Ida Lupino Let Us Live (D) 68 Little Adventuress (C-D) 62 Lone Star Pioneers (W) 56 Lone Wolf Spy Hunt (D) 65..W3rren William-Ida Lupino (F) Missing Daughters (D) Richard Arlen- Rochelle Hudson.. My Son Is a Criminal (D) 59. .Alan Baxter- Jacqueline Wells (F) North of Shanghai (D) 58 . . Betty Furness-James Craig (F) Noi-th of the Yukon (W) Chas. Starrett-Linda Winters (Former title, "Mounted Police") Oklahoma Trail Charles Starrett-lris Meredith ,. Only Angels Have Wings (D) Jean Arthur-Cary Grant Outside These Walls (D) Dolores Costello-Michael Whalen. Power to Kill Jack Holt-Gertrude Michael RiO Grande (W) 59..Ch3s. St3rrett-Ann Doran (Former title. "North of Texas") Romance of the Redwoods (D) Jean Parker-Chas. Bickford Smashing the Spy Ring (D)... 62. Ralph Bellamy-Fay Wray (F) Strange Case of Dr. Meade (D) . 65 . Jack Holt-Beverly Roberts (F) (Reviewed as "Outside the Law") Terror of Tiny Town (Mu-W) . . .60 . . All Midget Cast (F) Texas Stampede (W) 57. Charles Starrett-I. Meredith There s That Woman Again (My-C) 70. . Douglas-Bruce (F) Thundering West (W) 57 . C. Starrett-I. Meredith Trapped in the Sky (D) 60, .Jack Holt- Katherine DeMille ...(F) West of Sante Fe (W) 57. Starrett-Meredith (F) Whisnerinq Enemies (D) 62 . J. Holt-D, Costello (F) You Can't Take It With You (C) 125 . L. Barrymoi e-Arthur-Stewart (F) 1939-40 Mr. Smith Goes to Washington Jean Arthur-James Stewart 1/5/39 I 1/2/38 4/3/39 . 4/16/39 . 10/24/38 2/22/39 10/24/38 3/16/39 1/27/39 . 3/36/39' 2/10/39 3/30/39 . 4/27/39 4/30/39 12/8/38 2/28/39 12/29/38 12/15/38 12/1/38 2/9/39 . 12/24/38 1/12/39 '16/3/38 '. 3/24/39 . 9/29/38 .bl2/24/38 ..In Prod. . 34/8/39 .bl 1/5/38 . . .b3/4/39 .312/10/38 . . .b5/7/38 ..al/14/39 .bl2/24/38 .al 1/19/38 ..In Prod. ..In Prod. . . .b2/4/39 . . .a9/3/38 . .b3/l 1/39 . .32/25/39 .blO/29/38 . .b2/25/39 .bl2/l7/38 . .31/14/39 . .bl/28/39 . 33/25/39 . .b3/l8/39 . . .b4/l/39 . . .32/4/39 . .33/18/39 . . .34/8/38 32/18/39 ..In Prod. . .310/1/38 . .al/28/39 bl2/24/38 .blO/29/38 . .b7/l6/38 . .al/14/39 .bl2/l7/38 .al 1/19/38 b2/ 18/39 .bl2/24/38 ...bl/7/39 , .b8/27/38 .In Prod. CAUMONT BRITISH 1938-39 (Dist. by 20th -Fox) Chicago Ben (C). 93. . Kennedy-Hay-Bupp (F) (Reviewed as "Hey! Hey! U.S.A.") Climbing High (C) 79. . Matthews-Redgrave (F) Crime Over London (D) 88. .Cawthorn-Sidney-Grahame (F) Lady Vanishes (D) 78. . Liikss-Whitty (F) Man With 100 Faces (D) 72.. Tom Walls-Lilli Palmer (A) Pagliacci (Mu-D) 78. .T3uber-Dun3 (A) (Reviewed 3S "A Clown Must L3ugh") Sailing Along (Mu-C) 79. . Matthews- Whiting (F) . blO/8/38 bl2/l7/38 . . .b8/6/38 ...b9/3/38 . .bl 1/5/38 blO/15/38 . .b2/l2/38 . .b8/l4/37 . . .b6/4/38 . . Reissued . .b2/l2/38 (Reviewed as "lllegsl Holiday") To the Victor (D) 71 . . Fyffe-Loder-Lockwood (F) 3/15/38 ...b2/l2/38 Show Goes On (D) 71. Strange Boarders (D) 73. Thirty-Nine Steps (D) 80. Three on a Week End (C-D)... 72. Neagle-C3rmin3ti (F) T. Walls- R. St. Cyr (A) Donat-M3deleine C3rroll (F) Lodge-Lockwood (A) 8/15/38 1 1/1/38 10/1/38 4/15/38 6/15/38 8/1/38 9/15/38 7/1/38 GRAND NATIONAL 1938-39 Rel. Date Title Mins. Stars Utah Trail (W) 55.. Tex Ritter 8/12/38 . Cipher Bureau (D) 70. .Ames-Woodbury (F) 11/4/38 . Crashing Thru (D) James Newill-Warren Hull 1/20/39 Empire of the West (W) Geo. Houston Everything Happens to Ann (D) Heather Angel-John King Exile Express (D) 61.. Anns Sten-Al3n Marshal (A) 1/20/39 Frontier Scout (W) 61. .George Houston (F) 10/21/38 Long Shot (D) 69. .Marsha Hunt (F) 1/6/39 .. P3n3m3 P3trol (D) 67. .Ch3rlotte Wynters-Leon Ames.. (F) Renfrew Saves a Lady James Newell 2/10/39. Ride 'Em Cowgirl (W) 52. .Dorothy Page-Vince Barnett (F) 1/20/39 . Shadows Over Shangh3i (D) 66..R3lph Morgan (F) 10/14/38 Singing Cowgirl Dorothy Page-David O'Brien .... (Former Title "Lady Buckaroo") Six-Gun Rhythm (W) 55.. Tex Fletcher-Joan Barclay (F) Sunset Murder Case (D) 57. .Sally Rand 11/11/38 (Former title, "Murder on Sunset Boulevard") Titans of the Deep (T) 47.. Dr. Wm. Beebe-Otis Bsrton (F) 10/28/38 Trigger P3ls (W) 55.. Art Jsrrett-Lee Powell (F) 1/13/39 . Water Rustlers (W) 54 . Dorothy Page-David O'Brien ... 1/6/39 .. (Former title, "The Last Barrier") See Issue of . . .37/9/38 .blO/29/38 .312/31/38 ..In Prod. . . 33/4/39 ..b2/ll/39 . .b9/l7/38 .bl2/3l/38 . .b2/25/39 ..Not Rev. . .bl/21/39 . .b9/l7/38 all/19/38 b2/ 18/39 .38/20/38 .bl 1/19/38 . .bl/14/39 .311/19/38 MCM Block-Heads (C) 58. Chaser (C) 75 Crowd Roars (D) 92 Fast Company (My-D) Hold That Kiss (C) Lord Jefl (D) . . Love Finds Andy Hardy (C-D). Marie Antoinette (H-D) Port of Seven Seas (D) Rich Man. Poor Girl (C-D). 75. .79. .84. .92. 160. .81 . 74 Shopworn Angel (D) 87. Swiss Miss (C) 72. Three Comrades (D) 98. Toy Wife (D) 94. Woman Against Woman (D) ...60. Yellow Jack (D) 83. 1937-38 .Laurel-Hardy (F) 8/19/38 O'Keefe-Stone-Pendleton (F) 7/29/38 . laylor-Arnold-Morgan (F) 8/5/38 . M. Dougl3S-F. Rice (F) 7/8/38 . . D. O'Keefe-M. O'Sullivan (F) 5/13/38 . F. Bartholomew-M. Rooney (F) 6/24/38 Stone-Rooney-Garland (F) 7/22/38 N. She3rer-T. Power (F) 8/26/38 . Beery-0'Sulliv3n (A) 7/1/38 . Young-Hussey-Ayres (F) 8/12/38 .M. Sull3V3n-J. Stew3rt (F) 7/15/38 . L3urel 3nd Hsrdy (F) 5/20/38 .T3ylor-Tone-Young-Sullav3n ....(A) 6/3/38 . . R3iner-Dougl3s-Young (A) 6/10/38 , Mai-shall-Bruce-Astor (A) 6/17/38 R. Montgomery-V. Bruce (F) 5/27/38 . . .b8/20/38 . .b7/30/38 . . .b7/30/38 . ...b7/2/38 . . .b5/l4/38 . . b6/25/38 . .b7/l6/38 , ,.b7/l6/38 . ...b4/2/38 . . .b8/l3/38 . ...b7/2/38 . ..b5/l4/38 . . .b5/28/38 . . .b6/4/38 . . .^6/25/38 . .b5/2l/38 Rainer-A. Marshall . R. Montgomery-RoS3lind Russell .Joe E. Brown Florence Rice-Alan Marsh3ll... . F. Tone-F. Gsal 1938-39 Adventures of Huckleberry Finn (D) 90. . Mickey Rooney-Lynn Carver .. Boys Town (D) 92.. S. Tracy-M. Rooney Brid3l Suite (C) Rob't Young-Billie Burke ... (Former title, "M3iden Voyage") Burn 'Em Up O'Connor (D) .... 70 .. Dennis 0' Keefe-Cecilia P3rker Bro3dway Serenade (Mu-D) ...1 12.. J. M3cDonald-L. Ayres C3lling Dr. Kild3re (D) Lew Ayres-L. Bsrrymore Christm3s Carol (D) 69. R. Owen-T. Kilburn Citadel (D) IIO..R. Russell-R. Donat Dramatic School (D) 78 Fast 3nd Loose (My-C) 76. Flirting With F3te (C) 70 Four (Sirls in White (D) 73 Girl Downst3irs (C) 76 Goodbye. Mr. Chips (D) Robert Don3t-Greer Garson Gre3t Waltz (Mu) 104. . R3iner.Gr3vet H3rdys Ride High (D) Rooney-Stone-Rutherford Honolulu (Mu-C) 84..Ele3nor Powell-Rob't. Young .. Ice Follies of 1939 (D) 82. .Cr3wford-Stewart (P3rt Tech.)., Idiot's Delight (D) , . 109. . Gsble-Shesrer I T3ke This Wom3n (C-D) Spencer Tr3cy-Hedy L3marr .... It's 3 Wonderful World (My-C) Jsmes Stew3rt-Claudette Colbert Kid From Texas (C-O) 70 . Dennis 0' Keefe- Florence Rice. . . , Let Freedom Ring (Mu-D) 87 . Nelson Eddy-Virginia Bruce ,. Listen. Darling (C-D) .73. . Bartholomew-Garland Lucky Night (D) Myrna Loy-Robeit Taylor Out West With the Hardys (C-D) 83. . Rooney-Stone-Parker One Hundred to One (D) Melvyn Douglas-H. B. Warner... Pygmalion (D) 87. Leslie Howard-Wendy Hiller .... Serge3nt Msdden (D) 80..W3ll3ce Berry-Laraine Johnson Shining Hour (D) 75. .Crawford-Sull3van-Younq 6.000 Enemies W3lter Pidgeon-Rit3 Johnson .. Society L3wyer (D) 77..Virgini3 Bruce-Walter Pidgeon... Spring Madness (C-D) 65. O'Sullivan-Ayres-Meredith Stablemates (D) 89 . W. Beery-M. Rooney Stand Up and Fight (D) 95. . Taylor-Beery-Rice Sweethearts (Mu) 1 10 . MacDon3ld-Eddy-Morg3n (Tech.) . T3rz3n (D) Weissmuller-0'Sulliv3n Three Loves Has Nancy (C) 67. . Montgomery-Gaynor-Tone Too Hot to Handle (C-O) 105 . C. Gable-M. Loy Vscation From Love (C) 65. .0. O'Keefe-F. Rice Within the Law (D) 65 . . Ruth Hussey-Paul Kelly Young Dr. Kildare (D) 81.. L. Barrymore-L. Ayres (F) 2/10/39 . (F) 9/9/38 .. 5/26/39 (F) 1/13/39 (F) 4/7/39 . 4/28/39 (F) 12/16/38 (F) 10/28/38 (A) 12/9/38 (F) 2/17/39 . (F) 12/2/38 . (F) 1/27/39 . (F) 12/23/38 6/2/39 . . (F) 11/4/38 . 4/21/39 (F) .2/3/39 . . (F) 3/10/39 . (A) 1/27/39 . 4/7/39 . 5/19/39 . (F) 4/14/39 (F) 2/24/39 (F) 10/21/38 5/5/39 . (F) 11/25/38 5/12/39 . (A) 3/10/39 . (F) 3/24/39 . (F) 11/18/38 6/9/39. . . (F) 3/31/39 (F) 11/11/38 (F) 10/7/38 . (F) 1/6/39 .. (F) 12/30/38 6/16/39 (F) 9/2/38 .. (F) 9/16/38 . (F) 9/23/38 . (F) 3/17/39 . (F) 10/14/38 . .b2/ll/39 . .b9/IO/38 . . .33/4/39 . .bl/14/39 . . b4/8/39 , .32/18/39 .bl2/l7/38 .blO/29/38 hl2/in HH . .b2/l8/39 . .bl2/3/38 . .bl/28/39 .bl2/3l/38 . .32/18/39 ..bll/5/38 . .32/18/39 . . .b2/4/39 ..b3/ll/39 . .bl/28/39 .311/12/38 . .33/18/39 . . .b4/8/39 . .b2/l8/39 blO/22/38 . .32/18/39 bll/26/38 ..33/18/39 blO/29/38 . .b3/25/39 bl 1/19/38 ..In Prod. . b4/l/39 bl 1/19/38 .blO/8/38 . .bl/7/39 b 1 2/24/38 .32/18/39 . .b9/3/38 .b9/l7/38 .blO/8/38 .b3/l8/39 blO/15/38 1939-40 Gone With the Wind G3ble-Leinh-How3rd (Tech.) ... On Borrowed Time Lionel B3rrymore-Beul3h Bondi Wizard of Oz (Tech.) Judy Garland-Frank Morgan MONOGRAM 1937-38 Gunsmoke Trail (W) Jack R3nd3ll 5/31/38 Man's Country (W) 53.. Jack Randall (F) 7/6/38 Marines Are Here (D) 60.. J. Travis- G. Oliver (F) 6/8/38 . Mexican Kid (W) 55..Jsck R3ndall (F) 8/17/38 , Numbered Woman (D) 64. . Blane-Hughes-Methot (A) 5/22/38 . Phantom Ranger (W) Tim McCoy 5/27/38 Romance of the Limberlost (D).82..J. Parker-E. Linden (F) 6/22/38 . ..In Prod. ..In Prod. all/12/38 .34/30/38 . .b8/B/38 .b5/28/38 .b9/IO/38 .b5/l4/38 .34/9/38 .b6/l8/38 GRAND NATIONAL 1937-38 Dangerous Secrets (D). ..70. .P, Lukas-L, Travers (A) 8/19/38 (Reviewed as "Brief Ecstasy") .60..B, Mehaffey-G, Withers (F) 6/7/38 .L, Atwill-L, M3nnheim (A) 7/15/38 .N, Hamilton-B. Horney (A) 7/1/38 , Rex — Sheik, the wonder horse... 8/28/38 .0. Stevens-L. Wilson (F) 6/10/38 Held for Ransom (D)... High Command (D) 59. I Married a Spy (D) 59. King of the Sierras (AD) 57. Life Returns (D) 60. Renfrew of the Gre3t White Trail (D) Newell- Walker 7/22/38 Six Shootin' Sheriff (W) .59. .Ken Mayn3rd (F) 5/21/38 1938-39 Bsrefoot Boy (D) 63. . Moran-Morgan-Jones (F) 8/3/38 b9/3/38 .b8/28/37 Boys Reformatory (D) Frankie Darro 5/1/39 .. .34/1/39 Convict's Code (D) 66. .Robert Kent-Anne Nagel (A) 1/18/39 ...b2/ll/39 , b6/l8/38 Dangerous Fingers (D) 65.. James Stevenson -Betty Lynne...(A) 4/19/39 ...b3/l8/39 . .b7/30/38 Drifting Westward (W) J3ck Rand3ll-Ethel Dur3n 1/25/39 al/7/39 . b7/30/38 (Former title. "Ssnta Fe Bound") .Not Rev. G3ngster's Boy (D) 80. .Jackie Cooper (F) 11/19/38 .bM/12/38 ..b7/30/38 Gsng Bullets (D) 63. .Anne N3gel (F) 11/23/38 .bl2/IO/38 Gun Pscker (D) 73..j3ck R3nd3ll (F) 11/16/38 .bll/12/38 . .a6/l8/38 I Am 3 Criminal (D) 73. .John Carroll-Kay Lin3ker (F) 12/14/38 ..bl2/3/38 ...b7/9/38 Little Pal (D) 66. Ralph Bellamy-Mickey Rooney ..(F) 2/15/39 ., Reissued April S, 1939 SHOWMEN'S T R A D E R V I E W Page 29 MONOGRAM (Continued) 1938-39 R.K.O.-RADIO 1938-39 Title Mins. Man From Wyonilng (W) Mr. Wong, Detective (My-D) 66. Mystery of Mr. Wong (D) 65. Mystery Plane (0) 60. Navy Secrets (D) 60. Riders of the Rio Grande (W) ... . Rollln' Westward (W) 61. Song of the Buckaroo (W) 58. Starlight Over Texas (W) 56. Star Reporter (D) 62. Streets of Now York (D) 73. Sundown on the Prairie (W) Sweetheart of Sigma Chi (D)...75. Tough Kid (D) 61. Trigger Smith (W) Undercover Agent (D) 64. Under the Big Top (D) 63. Wanted by the Police (0) 59. Where the Buffalo Roam (W) ..61. Wild Horse Canyon (W) 50.. Wolf Call (D) Rel Stai-s Date Tex Rittcr 5/5/39... .Boris Karlofr (A) 10/5/38 . Boris Karloff (F) 3/8/39 .. .John Trent-Marjorie Reynolds ..(F) 3/8/39 .. Fay Wray (F) 2/8/39 . . Jack Randall 4/26/39. .Tex RItter (F) 3/1/39 . Tex Ritter (F) 12/7/38 . Tex Ritter (F) 9/7/38 . Warren Hull-Marsha Hunt 2/22/39 . Jackie Cooper (F) 4/12/39 Tex Ritter 2/1/39 . Carlisle-Grable-Crabbe (F) 10/10/38 Frankie Darro (F) 12/28/38 Jack Randall 3/22/39 . .Russell Gleason-Shirley Deane... 4/5/39 .. Nagel-Main-La Rue (F) 8/31/38 . Frankie Darro (F) 9/21/38 . Tex Ritter (F) 10/19/38 Jack Randall (F) 12/21/38 John Carroll-Movita 5/8/39 . PARAMOUNT Bar 20 Justice (W) 66. Booloo (D) 60 Bulldog Orummond in Africa (D) 60. Cocoanut Grove (Mu-C) 88 Doctor Rhythm (M-C) 85. Farewell to Arms (D) 99. Give Me a Sailor (C) 80 Hunted Men (D) 64. Prison Farm (D) 68. Professor Beware (C) 90 Spawn of the North (D) 110. Stolen Heaven (M-D) 90. rexans (H-D) 91 Tropic Holiday (Mu-C) 75. You and Me (D) 92. 1937-38 Boyd-Hayden (F) 6/24/38 .C. Tapley-S. Asmara (F) 7/22/38 H. Angel-J. Howard (F) 8/19/38 MacMurray-H. Hilliard (F) 5/20/38 B. Crosby-M. Carlisle-B. Lillie .(F) 5/6/38 . Cooper-Hayes (A) 6/3/38 . Raye-Hope-Grable (F) 8/5/38 . Nolan-Carlisle-Crabbe (F) 5/27/38 L. Nolan-W. Frawley (A) 6/17/38 H. Lloyd-P. Welch (F) 7/15/38 Raft-Barrymore-Lamour (F) 8/26/38 G. Raymond-0. Bradna (F) 5/13/38 Scott-J. Bennett (F) 8/12/38 Lamour-B. Burns-Raye (F) 7/1/38 . Raft-Sidney (A) 6/1/38 . See Issue of In Prod. . .blO/8/38 . .b3/l8/39 . . b3/4/39 . .b2/l 1/39 ..In Prod. . . .b4/l/39 . .bl/14/39 . .b9/24/38 . .al/28/39 . . .b4/8/39 . a2/l8/39 , , Reissue . . .bl/7/39 . .a2/25/39 . .33/18/39 .b9/l7/38 .b9/24/38 blO/29/38 . .bl/7/39 . . .a4/8/39 .b4/l6/38 .b7/23/38 . .b8/6/38 .b5/l4/38 .b4/30/38 . Reissued b7/30/38 . .b5/7/38 .b6/ll/38 .b7/l6/38 .b8/20/38 . .b4/2/38 .b7/l6/38 . .b7/2/38 . .b6/4/38 1938-39 .Gladys Swarthout (F) . B. Burns-M. Carlisle (F) Ambush (D) 62 Arkansas Traveler (D) 83 Arrest Bulldog Drummond (My-D) 60. . Howard. Angel- Warner (F) Artists and Models Abroad (C) . .90. . Benny-J. Bennett-Boland (F) Back Door to Heaven (D) Ford-Ei-win-Ellis Beachcomber (C-D) 94. . Laughton- Lanchester (A) (Reviewed as "Vessel of Wrath") Beau Geste (D) Gary Cooper-Ray Milland Boy Trouble (C) 70.. Charlie Ruggles-Mary Boland (F) Bulldog Di'ummond's Secret Police (My) 55 .. Howard-Angel (A) Cafe Society (C) 83.. M. Carroll-F. MacMurray (A) Campus Confessions (D) 64 . H. Luisetti-B. Grable (F) Cat and the Canary Bob Hope-Paulette Goddard .... Disbarred (D) 59. . Patrick- Kruger (F) Federal Offense (My) Lloyd Nolan-Heather Angel Frontiersman (W) 74.. Bill Boyd (F) Geronimo (D) Preston Foster-Ellen Drew Gracie Allen Murder Case (D) Gracie Allen-Warren William ... Grand Jury Secrets (0) John Howard-Gail Patrick Heaven On a Shoestring Pat O'Brien-Olympe Bradna Heritage of the Desert (W) 73. Donald Woods-Evelyn Vcnable ..(F) Hotel Imperial (D) Ray Milland-lsa Mirandi If I Were King (H-D) 100. Colman-Dee-Rathbone (F) Illegal Traffic (D) 67. . J. C. Naish-M. Carlisle (F) I'm From Missouri (C) 77.. Bob Burns-Gladys George (F) In Old Mexico (W) 62.. W. Boyd-G. Hayes (F) Invitation to Happiness (D) Fred MacMurray-lrene Dunne... Island of Lost Men Anna May Wong-A. Quinn. .. King of Alcatraz (D) 55. . Naish-Nolan-Patrick (F) King of Chinatown (D) 60 . A. M. Wong-L. t^olan (A) Lady's From Kentucky (C) Geo. Raft-Ellen Drew Little Orphan Annie (C-D) 56. . Gillis- Kent-Travis (F) Magnificent Fraud (D) Lloyd Nolan-Akim Tamiroff Man About Town (C) Jack Benny-Dorothy Lamour ... Men With Wings (D) (Tech.) .. 104. . MacMurray-Milland (F) Midnight (C) 90. . Claudette Colbert-Don Ameche.. (F) Million Dollar Legs Betty Grable-Jackie Coogan ... Mr. & Mrs. Bulluog Drummond (0) John Howard -Heather Angel .... Mysterious Rider (W) , 74. . Dumbrille-Toler- Fields (F) Never Say Die (C) 80. . Martha Raye-Bob Hope (F) .."one third of a nation (D) ..76 . Sylvia Sidney-Leif Erikson . ...(F) Paris Honeymoon (Mu) 83. B. Crosby-F. Gaal (A) Persons in Hiding (D) 69.. Patricia Morrison (F) Pride of the West (W) 55. . Boyd-Hayes-Hayden (F) Renegade Trail (W) Bill Boyd (Former title, "Arizona Bracelets") ..78..F. Farmer-L. Erikson (F) Ride a Crooked Mile (D) Say It In French (C) 70. Silver on tne Sage (W) 66. Sing You Sinners (C-D) 88. St. Louis Blues (Mu) 85. St. Martin's Lane (D) 80. Milland-Bradna (F) Boyd-Hayes-Hayden (F) B. Crosby-F. MacMurray (F) Nolan-Lamour-Guizar (F) Laughton-Leigh (F) Some Like It Hot (C) Bob Hope-Shirley Ross Sons of the Legion (D) 60.. D. O'Connor-B. Lee Stolen Life Elizabeth Bergner Sudden Money (C) " " ~ Sunset Trail (W) Thanks For the Memory (C). This Man Is News (My) Tom Sawyer, Detective (O... Touchdown, Army (D) .(F) ..ciizaoein tsergner .. .61. 0. Ruggles-Marjorie Rambeau ..,(F) 67.. W. Boyd-G. Hayes (F) B. Hope-S. Ross (F) .75. . .78. .Valerie Hobson-Barry Barnes.. (F) ..64..D. O'Connor-Cook (F) .- 70.. M. Carlisle-J. Howard (F) Union Pacific (D) Barbara Stanwyck-Joel McCrea.. Unmarried (D) Buck Jones-Helen Twelvetrees ... . (Former title, "Me and My Gal") What a Life (C) Jackie Cooper. Betty Field Zaza (D) 86. .C. Colbert. H. Marshall . (A) 1/20/39 ...bl/21/39 10/14/38 ..blO/8/38 11/25/38 .bl 1/26/38 12/30/38 .blO/29/38 4/21/39 . . .a2/l8/39 3/10/39 ,,.b3/l2/38 a3/4/39 2/27/39 b2/4/39 4/14/39 ...b4/8/39 3/3/39 b2/ll/39 9/16/38 ...b9/24/38 In Prod. 1/6/39 b 1/28/39 6/9/39 ...a2/25/39 12/16/38 .bl 1/26/38 a4/8/38 6/16/39 ..a2/25/39 a2/l8/39 In Profl. 6/23/39 ..b3/l8/39 5/19/39 . .al2/l7/38 11/11/38 ..h9/l7/38 I 1/4/38 . . .bl 1/5/38 4/7/39 b3/25/39 9/9/38 b8/6/38 7/7/39 ...a2/25/39 6/30/39 ...a4/l/39 9/30/38 . . blO/8/3S 3/17/39 . . .b3/l8/39 4/28/39 . .a 12/24/39 12/2/38 ...bl2/3/38 7/21/39 ...a3/l8/39 6/2/39 . . . a2/4/39 10/28/38 .b 10/22 /.SS 3/24/39 ..b3/ll/39 8/19/39 ...a4/8/39 7/28/39 ..a3/25/39 10/21/38 ..^9/24/38 4/14/39 ...b3/ll/39 2/24/39 ..bl2/l8/39 1/27/39 ..bl2/24/38 2/10/39 ...bl/28/39 7/8/38 b6/25/38 8/4/39 ..all/26/38 12/9/38 . .bl2/IO/38 11/25/38 .bll/26/3R 3/31/39 ...b2/l8/39 9/2/38 ...b8/ 2/3/39 ....b(/28/39 b7/9/38 5/12/39 . . .a2/25/39 9/23/38 . . .b9/l7/38 5/26/39 In Prod. 3/31/39 ...b3/25/39 2/24/39 ..bl0/22/3a 1 1/18/38 . .bl 1/5/38 b4/8/39 12/23/38 .bl2/24/38 10/7/38 ...blO/l/31 5/5/39 al/17/39 5/26/39 . .al2/3l/38 a4/8/39 1/13/39 ....bl/7/3g Gulliver's Travels 1939-40 .Tech. Cartoon Feature .In Prod. R.K.O.-RADIO Vivacious Lady (C) 1936-37 .90..G. Rogers-J. Stewart .(F) 5/13/38 Blind Alibi (D) 6l'/2. Blond Cheat (C) 61. Border G-Man (W) 61. Breaking the Ice (Mu) 82. Carefree (Mu-C) 83. Crime Ring (D) 70. Fisherman's Wharf (D) 70. Gun Law (W) 59. Having Wonderful Time (C) 70. I'm From the City (C) 70. King Kong (D) 100.. Law of the Underworld (D) ...61. Little Women (D) 115. Mother Carey's Chickens (D) ..82. Painted Desert (W) 60. Renegade Ranger (W) 59. Saint in New York (D) 72. Sky Giant (D) 80. Smashing the Rackets (D) 80. 1937-38 Dix-Bourne (F) 5/20/38 Fontaine-DeMarney (A) 6/17/38 Geo. O'Brien (F) 6/24/38 Bobby Breen (F) 8/26/38. Astaire- Rogers (F) 9/2/38 . Lane-Mercer (F) 7/8/38 . Bobby Breen-Leo Carrillo (F) 2/3/39 . Geo. O'Brien (F) 5/13/38 G. Rogers-D. Fairbanks, Jr (A) 7/1/38 . Joe Penner (F) 7/22/38 Wray-Cabot-Armstrong (A) 6/10/38 C. Morris-A. Shirley (A) 5/6/38 . Hepburn-J. Bennett-Lukas (F) 7/8/38 , R. Keeler-A. Shirley (F) 7/29/38 Geo. O'Brien (F) 8/12/38 G. O'Brien-R. Hayworth (F) 9/16/38 L. Hayward-Kay Sutton (F) 6/3/38 . R. Dix-C. Morris (F) 7/29/38 C. Morri$-F. Mercer (F) 8/19/38 .b5/7/3li .b5/l4/38 .b5/28/38 .b6/ 18/38 b8/27/38 .b8/27/38 . .b7/2/38 .bl/28/39 .b5/l4/38 .b6/l8/38 .b7/30/38 . Reissued .b3/26/38 . . Reissued .b7/30/38 .b8/27/38 .b9/l7/38 ..b5/7/38 .b7/23/38 .b7/23/38 Stars J. Oakio-L. Ball (F) James Ellison-Helen Wood (F) Oakio-Ball (F) George O'Brien (F) Lucille Ball-Donald Woods (F) Anne Shirley-Roger Daniel (A) Title Mins. Affairs of Annabel (C) 75 Almost a Gentleman (D) 65 Annabel Takes a Tour (C) ,...64 Arizona Legion (W) 56 Beauty for the Asking (D) 64 Boy Slaves (D) 71 _ Five Came Back Chester Morris-Wendy Barrio Fixer Dugan (D) Lee Tracy- Virginia Wcidler Flying Irishman (D) 70.. Douglas Corrigan (F) Fugitives For a Night (D) 64 . . Albertson-Lynn (F) Girl From Mexico (D) Lupe Velez. Donald Woods Great Man Votes (C.D) 72. .J. Barrymore-Peter Holdcn (F) Gunga Din (D) 1 17 . .Grant-McLaglen. Fairbanks, Jr. ..(F) Lawless Valley (W) 59. .G. O'Brien-K. Sutton (F) Law West of Tombstone CM) ...72.. Harry Carey (F) Little Mother (C) Ginger Rogers-David Niven Love Affair (D) 85. . Dunne-Boyer (F) Mad Miss Manton (My-D) 78. .Stanwyck-Fonda (F) Man to Remember (D) 80.. A. Shirley-L. Bowman (F) Mr. Doodle Kicks Off (C) 75.. Joe Penner (F) Next Time I Marry (C) 65. . L. Ball-J. Ellison (F) Pacific Liner (D) 76.. Victor M'Laglen-Chester Morris .(A) Panama Lady (D) Lucille Ball. Allen Lane (Former title, "Second Shot") Peck's Bad Boy With the Cir- cus (C) 68.. T. Kelly. A. Gillis (F) Racketeers of the Range (W) Geo. O'Brien Rookie Cop (D) Tim Holt. Virginia Weidler (Former title "G Dog") Room Service (C) 78.. Marx Bros (F) Saint Strikes Back (D) 63 . George Sanders. Wendy Barrie ..(F) Sixty Glorious Years (H-D) . . .90 . . Neagle.Walbrook (Tech.) (F) Sorority House (D) Anne Shirley. James Ellison Story of Vernon & Irene Castle Rel. Date 9/9/38 .. 3/31/39 . 11/11/38 1/20/39 . 2/24/39 . 2/10/39 . 3/2i/39' '. 3/24/39 . 9/23/38 . i/i3/39' '. 2/17/39 . 11/4/38 . 11/18/38 4/7'/39 ' '. '. 10/21/38 10/14/38 10/7/38 . 12/9/38 . 1/6/39 .. 5/19/39 Set Issue of . .b7/ 16/38 .b3/25/39 .blO/22/38 . .bl/14/39 . .bl/28/39 . .bl/2l/3» In Prod. .a2/25/39 .b3/l 1/39 ..1)8/27/38 a4/8/39 . .bl/l4/3S , .bl/28/39 bl2/IO/38 bl 1/19/38 a3/25/39 .b3/l8/39 blO/15/38 .blO/8/38 .b9/l7/38 bl2/IO/38 bl2/3l/38 .a3/l8/39 (Mu-C) 93. Tarnished Angel (D) 67. They Made Her a Spy (D) 70. Trouble in Sundown (W) 60. Twelve Crowded Hours (D) ...63. REPUBLIC Army Girl (D) 87. Come On Leathernecks (D) 65. Desert Patrol (W) 56. Desperate Adventure (D) 65. Durango Valley Raiders (W)....55. Gangs of New York (D) 67. Gold Mine in the Sky (Mu-W)..60. Heroes of the Hills (W) 55 . Higgins Family (C) 64. Ladies In Distress (C-D) 65. Man From Music Mountain (W) 58. Prairie Moon (W) 58. Rhythm of the Saddle (W) 58. Riders of the Black Hills (W)..55. Romance on the Run (D) 68. Tenth Avenue Kid (D) 65. AM the Tomorrows Billy the Kid Returns (W) 56. Blue Montana Skies W) Come On Rangers (W) 57. Down in Arkansaw (C-D) 66. Federal Man Hunt (D) 64. Fighting Thoroughbreds (D) 65. Flight at Midnight Forged Passport (D) 61 . Frontier Pony Express (W) Headin' For Texas Home on the Prairie (W) 58. I Stand Accused (D) 63. I Was A Convict (D) 65 . Man of Conquest (D) Mexican Rose (W) 58. Mysterious Miss X (My-D) .. ..65. My Wife's Relatives (C-D) 65. Night Hawk (D) 63. Night Riders (W) 58. Orphans of the Street (D) 64. Overland Stage Raiders (W) ...55. Pals of the Saddle (W) 55. Pride of the Navy (D) . . .65 . Red River Range (W) 56. Rough Riders Round-up (W)...58. Santa Fe Stampede (W) 56. Shine On, Harvest Moon (W)...57. Storm Over Bengal (D) 65. Street of Missing Men (D) Three Texas Steers (W) Western Jamboree (W) 57. Woman Doctor (D) 65. Fred Astaiie-Ginger Rogers (F) Eilers-Guilfoyle (A) Sally Eilers-Allan Lane (F) Geo. O'Brien-Rosalind Keith ...(F) Richard Dix-Lucille Ball (F) 1937-38 p. Foster-M. Evans (F) Cromwell-Hunt-MacFarlane (F) . B. Steele-M. Weldon (F) . R. Novarro.M. Tallichet (F) . B. Steele-L. Stanley . Bickford-Dvorak-A. Baxter (A) . Autry-Hughes-Burnette (F) .Three Mesquiteers (F) .The Gleasons (F) .Skipworth-Moran (F) . Autry-Burnette-Hughes .(F) Autry-Burnette (F) G. Autry-S. Burnette (F) 3 Mesquiteers .. ...(F) .0. Wood-P. Ellis (F) .Bruce Cabot-B. Roberts (F) 1938-39 .Frieda Inescort-Otto Kruger ... . R. Rogers-M. Hart (F) G. Autiy-Smiley Burnette Roy Rogers-Mary Hart (F) . R. Byrd-Weaver Bros. & Elviry. ,(F) . Rob't Livingston- June Travis ...(F) .Ralph Byrd-Mary Carlisle (F) .Col. Roscoe Turner P. Kelly-June Lang-L. Talbot (F) .Roy Rogers-Mary Hart Roy Rogers-Mary Hart .Gene Autry-Smiley Burnette ....(F) . R. Cummings-Helen Mack (A) . B. MacLane-B. Roberts (F) Richard Dix-Gail Patrick .Gene Auti^y-Smiley Burnette ....(F) .Michael Whalen-Mary Hart (F) The Gleasons-Mary Hart (F) .Livingston-Travis (F) .3 Mesquiteers (F) Livingston-Storey (F) .3 Mesquiteers (F) .3 Mesquiteers (F) James Dunn- Rochelle Hudson .... (F) 3 Mesquiteers Roy Rogers- Mary Hart (F) 3 Mesquiteers (F) Roy Rogers-Mary Hart (F) P. Knowles-R. Hudson (F) Chas. Bickford-Nana Bryant .. .3 Mesquiteers Gene Autry-Smiley Burnette ....(F) , F. Inescort-H. Wilcoxon (F) 11/25/38 4/28/39 ' 9/30/38 . 3/10/39 . 5/12/39 '. 4/28/39 . 10/28/38. 4/14/39 . 3/24/39 . 3/3/39 . .bll/26/38 a4/8/39 . . .a4/l/39 . 119/17/38 . .b2/l8/39 blO/29/38 . .a3/l8/39 .. .b4/l/39 .blO/29/38 . .b3/25/39 . .b3/l8/39 . .b2/25/38 7/15/38 ..b7/23/38 8/8/38 b8/27/38 6/6/38 b6/4/38 8/15/38 ...b7/30/38 8/22/38 ...Not Rev. 5/23/38 . . .b5/28/38 7/4/38 b7/9/38 8/1/38 b8/6/38 8/29/38 ...b8/27/38 6/13/38 ...b6/ll/38 8/15/38 ...b8/l3/38 10/7/38 ..blO/22/38 11/4/38 ..bl 1/12/38 6/15/38 . . .b6/25/38 5/11/38 ...b5/7/38 8/22/38 . . b8/27/38 ..In Prod. . . . .b9/3/38 . . .a4/8/39 .bl 1/26/38 . .blO/l/38 . .bl/14/39 . .bl/21/39 ..In Prod. . .b2/l 1/39 . .33/18/39 ..In Prod. ..b2/ll/39 .hlO/22/38 . .b2/25/39 . .al/28/39 . . b4/l/39 . .bl /2I/39 . .b3/l 1/39 . .blO/l/38 . . .b4/8/39 .bl2/l7/38 . .blO/l/38 . .b9/l7/38 . .bl/28/39 .al 1/12/38 . b3/25/39 .bl2/IO/38 bl2/l7/38 .bl I /I2/33 . . .a3/4/39 . . .a4/l/39 .bl2/24/38 . . .b2/4/39 9/4/38 . 4/28/39 I 1/25/38 10/8/38 12/26/38 1/6/39 . 2/24/39 4/19/39 2/3/39' .' 10/29/38 3/6/39 . 5/15/39 3/27/39 1/10/39 3/20/39 . 10/1/38 4/12/39 12/5/38 9/20/38 8/28/38 1/23/39 . 12/22/38 3/13/39 . 1 1/19/38 12/23/38 1 1/14/38 4/25/39 5/5/39 . 12/2/38 . 2/6/39 . , TWENTIETH CENTURY-FOX 1937-38 Always Goodbye (D) 70 . I'll Give a Million (C-D) 70 . Josette (D) 74. Kentucky Moonshine (C) 86 . Kidnapped (D) 90. Little Miss Broadway (C-D) 70. Mr. Moto Takes a Chance (D). .65. B. Stanwyck-H. Marshall . W. Baxter- M. Weaver .Simone Simon-Don Ameche . Ritz Bros.-T. Martin-M. Weaver. W. Baxter-F. Bartholomew Shirley Temple Lorre-Hudson-Bromberg One Wild Night (My-D) 71 Panamint's Bad Man (W) 60 Passport Husband (C-D) 73 Rascals (C) 75 Three Blind Mice (C-D) 75 Trip to Paris (C) 58. We're Going to Be Rich (Mu-D) 80. (Reviewed as "Look Out, Mr. Moto") . Baldwin-Lang .Ballew-Daw .Erwin-Moore .Withers-Hudson . L. Young-J. McCrea .Jones Family Gracie Fields-McLaglen-Donlevy. 1938-39 (F) 7/1/38 (F) 7/22/38 (F) 6/3/38 . (F) 5/13/38 (F) 5/27/38 (F) 7/29/38 (F) 6/24/38 (F) 6/10/38 (F) 7/8/38 . (F) 7/15/38 (F) 5/15/38 (F) 6/17/38 (F) 5/6/38 . (F) 7/8/38 . Alexander's Ragtime Band (D) . 105 . . Power-Faye-Ameche (F) 8/19/38 Always In Trouble (C) 70 . . Withers- Rogers- Kellard (F) 11/2/38 . Arizona Wildcat (C) 68 . . Withers-Carrillo (F) 2/10/39 Boy Friend (D) Jane Withers- Robert Kellard ... 5/19/39 Charlie Chan in Honolulu (My-D) 65. .Sidney Toler-Phyllis Brooks (F) 1/30/39 Charlie Chan in Reno (My-D) Sidney Toler-Phyllis Brooks Chasing Danger (0) 60.. Preston Foster-Lynn Bari (F) 5/5/39 .. Danger Island (D) 65 . . Lorre-Hersholt-Duff (F) 4/7/39 . Down on the Farm (C) 6).. Jones Family (F) 12/16/38 East Side. West Side Kane Richmond-Amanda Duff .. Everybody's Baby (0) 6).. Jones Family (F) Five of a Kind (C) 83..Dionne Quints-J. Hersholt (F) Gateway (D) 73 . . Ameche-Whelan (F) Girl From Brooklyn (D) Alice Faye- Warner Baxter (Former title, "By the Dawn's Early Light") Gorilla (My-D) Ritz Bros. -Anita Louise 5/26/39 Hold That Co-Ed (C) 79 . . Murphy-Weaver-J. Barrymore (F) 9/16/38 Hound of the Baskervilles (My-D) 80 . . Rathbone-Greene-Louise (A) 3/31/39 Inside Story (D) 60 . . Whalen-Rogers (F) 3/10/39 , It Could Happen to You Stuart Erwin-Gloria Stuart .... Jesse James (D) 105. .Power- Kelly (Tech.) (F) 12/23/38 (Continued on next page) 3/24/39 10/14/38 8/5/38 7/7/39 . . .b6/25/38 . .b7/l6/38 . ..b6/4/38 . . .b5/7/38 . .b5/2l/38 . . . b7/9/38 .b 10/30/37 . .b5/l4/38 . .blO/l/38 . . .b7/2/38 . . .b4/9/38 . .b6/ll/38 . .b3/26/38 . .b5/l4/38 . .b5/28/38 . .b8/20/38 .bl 1/12/38 . . .a4/l/39 .bl2/3l/38 . a3/ll/39 .bl/14/39 . .b3/l8/39 .blO/l5/3« ..In Prod. . .bl2/3/38 1110/15/38 . . .b8/6/38 . .a8/l3/38 ..a3/ll/39 . .b9/l7/38 . . .b4/l/39 .blO/22/38 ..In Prod. .bl/14/39 Page 30 SHOWMEN'S TRADE REVIEW April 8, 1939 TWENTIETH CENTURY-FOX (Continued) Title Mins. Stars Date Jones Family in Hollywood (C) Jones Family 6/2/39 .. Just Around the Corner (C-D) . .70. .Temple-Farrell (F) 11/11/38 Keep Smiling (D) 72. . Withers. Stuart-Wilcoxon (F) 8/12/38 . Kentucky (D) 96. .Young-Greene (Tech.) (F) 12/30/38 Little Princess (D) 91. .8. Temnle-R. Greene (Tech.) . . . . (F) 3/10/39 Meet the Girls (C) 60.. J. Lang-L. Bari (F) 10/7/38 Mr. Mote's Last Warning (My) . 74. . Lorre-Field (F) 2/24/39 , Mr. Moto Takes Vacation (My) .65 .. Peter Lorre (F) 7/14/39 . My Lucky Star (C-D) 90. . Henie-Greene (F) 9/2/38 . Mysterious Mr. Moto (My) 62.. Peter Lorre (F) 10/21/38 News Is Made At Niflht (D) Preston Foster-Lynn Bari Pardon Our Nerve (C) 55.. Lynn Bari-B. Albertson (F) 3/3/39 . Return of the Cisco Kid (D) Warner Baxter-Lynn Bari 4/28/39 Road Demon (D) 65. . Arthur-Valerie-Armetta (F) 12/2/38 Rose of Washington Square (D).... Power-Faye-Jolson 5/12/39 Safety in. Numbers (C) 55.. Jones Family (F) 9/9/38 .. Second Fiddle (D) Sonja Henie-Tyrone Power Sharpshooters (D) 62. .B. Donlevy-L. Bari (F) 11/18/38 Smiling Along (Mu-D) 91.. G. Fields-M. Maguire (F) 1/20/39 (Reviewed as "Paddy Darling") So This Is London (C) 70 Speed to Burn (D) 61. Story of Alexander Graham Bell (D) 101. Straight Place and Show (C) ..65. Submarine Patrol (C-D) 95.. Drayton-Hare (A) M. Whalen-L. Bari (F) 8/26/38 .Loretta Young-Don Ameche (F) 4/14/39 . .Ritz Bros. Merman (F) 9/30/38 - - - R. Greene. N. Kelly (F) 11/25/38 cnffn^il' .Vu-i;- ■ • 104. .Power-Young-Annabella (F) 10/28/38 Susannah of the Mounties (D) Shirley Temple-Randolph Scott ?hl,„b'"]' Vu- A 82.. Faye- Bennett- Kelly (F) 2/10/39 . Thanks for Everything (C) 70 . . Oakie- Whelan (F) 12/23/38 Three Musketeei^ (Mu-C) 72. .Ritz Bros.-Don Ameche ^(F) 2/17/39 . Time Out For Murder (My-D). 59 . M. Whalen-Stuart (F) 9/23/38 . ,, .. „. (Reviewed as "Meridian 7-1212") whi! m''""^<9'o, ^ 75., Foster-Brooks-Martin (F) 12/9/38 . While New York Sleeps (D) ... .63 .. Michael Whalen (F) 12/16/38 Wife. Husband and Friend (C) .82 .. Warner Baxter-Loretta Young. ... (F) 3/3/39 .. Take. All (C) 61 .. Gloria Stuart-Tony Martin . ....(F) 4/21/39 . Young Mr. Lincoln (D) Henry Fonda-Marjorie Weaver... See Issue o1 .312/24/38 . .bl 1/5/38 . .b6/l8/38 .bl2/l7/38 . .b2/25/39 . .b7/23/38 . .b7/30/38 .bll/19/38 . . .b9/3/38 . ..b6/4/38 . a3/l8/39 .bl 1/19/38 . . .34/1/39 . .b8/27/38 . . .32/4/39 . .b8/l3/38 a4/8/39 . .b9/24/38 .blO/22/38 .. b,2/4/39 ..b6/ll/38 .. b4/l/39 . .blO/l/38 . .bl 1/5/38 .blO/22/38 , 33/11/39 .. .b2/4/39 .bl2/IO/38 ..b2/ll/39 . .b7/2/38 .bl 1/12/38 . .b8/27/38 . .b2/l8/39 . .b2/25/39 34/8/39 Stanley and Livingstone (D) UNITED ARTISTS Blockade (D) 85 Count of Monte Cristo (D) ilO South Riding (D) 91 .33/4/39 1939-40 S. Tracy-Greene- Kelly 1937-38 M. Carroll-H. Fonda (F) 6/17/38 ...b6/ll/38 Robert Donat (F) 5/15/38 ...Reissued Ralph Richardson-Edna Best (A) 6/1/38 bl/22/38 Algiers (D) 95 Captain Fury (D) Cowboy and the Lady (C-D).. 91' Drums (D) 99 „ , (Reviewed Duke of West Point (D) 109 Four Fe3thers (Tech.) King of the Turf (D) 88 Made For Each Other (D) 94 Man in the Iron Mask (D) Over the Moon Prisons Without Bars (D) 79' Real Glory Restless Age Stagecoach (D) ! '. !% There Goes My Heart (C) 84. Topper Takes a Trip (C) 80 Trade Winds (D) 94 Wuthering Heights (D) 103 Young in Heart (C-D) 90. Zenobia (C) 71. UNIVERSAL Air Devils (D) 61 . All Quiet on the Western Front (D) 87. Black Aces (W) 58 Danger On the Air (My) 65 Devil's Party (D) 64 Frankenstein (D) 71 Lady Tubbs (C-D) 68. Letter of Introduction (C-D).. 100 Little Tough Guy (D) 85 Love Before Breakfast (C-D).... 70 Missing Guest (My-D) 65 Outlaw Express (W) 55 Prison Break (D) 68 Rage of Paris (C-D) 76 Sinners in Paradise (D) 63. That Certain Age (C) 100 Western Trails (W) 57 Wives Under Suspicion (D) 68, Young Fugitives (D) 67, 1938-39 . Buyer- LaM3rr-Gurie (A) . Aherne-McL3glen-Lang .Cooper-Oberon (F) .Sabu-M3Ssey-Hobson (Tech.) . . . . (F) as "Mutiny In the Mountains") . L. Hayward-J. Fontaine (F) . Duprez-Smith-Richardson Adolphe Menjou-D. Costello ... (F) .Lombard-J. Stewart (F) .Louis Haywsrd-Joan Bennett .. .Oberon-Rex H3rrison (Tech.) . Luch3ire-Best-B3rnes (F) .Gsry Cooper-Andres Leeds . Heifctz-Stevenson .Cl3ire Trevor-John Wayne (F) F. March-V. Bruce (F) .C. Bennett-R. Young (A) . March-J. Bennett (F) .M. Oberon-L. Olivier (A) . Gaynor-Fairbanks. Jr.-Goddard. . (F) Oliver Hardy-Harry L3ngdon (F) 8/5/38 .. 5/5/39 . M/17/38 9/26/38 . 12/29/38 2/17/39' '. 2/10/39 . 3/10/39 3/3/39 .. 10/14/38 1/12/39 . 12/22/38 4/7/39 . 10/27/38 4/21/39 . , . .b7/2/38 .32/18/39 bll/12/38 .b4/l6/38 bl2/l7/38 .In Prod. .b2/l 1/39 . .b2/4/39 33/25/39 .In Prod. .blO/l/38 .In Prod. .In Prod. b2/l 1/39 .blO/l/38 bl2/3l/38 bl2/24/38 . .b4/l/39 .bl I/5/3S .b3/l8/39 1937-38 . L. Bl3ke-B. Wallace Ayres-Wolheim 5/15/38 Buck Jones 5/20/38 ,D. Woods-N. Grey ..(A) 7/1/38 . .V. McLaglen-B. Roberts (A) 5/20/38 , Karloff-Clive-Claike 5/15/38 .A. Brady-D. Montgomery 5/15/38 Menjou-Bergen & McCarthy-Leeds(F) 8/ 5/38 . Wilcox-Parish-Dcad End Kids...(F) 7/22/38 Lombard-P. Foster 5/15/38 . Kelly-Moore- Lundigan (F) 8/12/38 .Bob Baker (F) 6/17/38 . Farrell-MacLane (F) 7/15/38 .D. Darrieux-D. Fairbanks. Jr. . (A) 7/1/38 . .J. Boles-M. Evans-B. Cabot (F) 5/6/38 . . D. Durbin-J. Cooper (F) 10/7/38 .Baker-Reynolds 6/3/38 . .W. William-G. Patrick (A) 6/3/38 . . D. Kent-R. Wilcox (F) 6/24/38 .(F) 5/13/38 ...b5/l4/38 . Reissued .Not Rev. . .b7/2/38 .b5/28/38 . Reissued . Reissued . .b8/6/38 .b7/l6/38 . Reissued .b8/27/38 .b7/23/38 .b7/l6/38 .b6/l8/38 . .b5/7/38 .blO/l /38 .35/14/38 .b6/ll/38 .b6/25/38 Big Town Czar (D) Black Bandit (W) 58 Code of the Streets (D) 70 Dark Rapture (TR) 80. East Side of Heaven (C) 88. Ex-Champ Exposed (D) 63.' Family Next Door (C) 61. For Love Or Money Freshman Year (C) 65 Gambling Ship (D) 61 Ghost Town Riders (W) 57 Guilty Trail (W) 57 His Fxciting Night (C) 61 Honor of the West (W) 58 House of Fear Last Express (My) 56. Last Warning. 62 Little Tough Guys In Society (C) 68! Mars Attacks the World (D)...60 Myster-y of the White Room (My-D) 58. Newsboys' Home (D) 73 Personal Secretary (C-D) 62 Pirates of the Skies (D) 61 Prsirie Justice (W) 57 Risky Business (D) 66 Road to Reno (C-D) 69 Secrets of a Nurse (D) 67. Service De Luxe (C) 85. Society Smugglers (D) 65. Son of Frankenstein (D) 93 Spirit of Culver (C-D) 90 Storm (D) . . 75 Strange Faces (D) 60. Sun Never Sets Swing. Sister, Swing (Mu-C) 62. Swing That Cheer (C-D) 63 They Asked For It Three Smart Girls Grow Up (C) 87. You Can't Cheat An Honest Man (C) 75. Youth Takes a Fling (C-D) 78. 1938-39 .Barton MacLane-Eve Arden .... , B, Baker-M. Reynolds Carey-Thomas- Little Tough Guys, Native Cast . . Bing Crosby- Joan Blondell . McLaglen -Grey-Brown , Glenda Farrell-Otto Kruger .... .Hugh Herbert-Ruth Donnelly.... • June Lang-Robert Kent Dunbar-Truex Helen Mack-Robert Wilcox B. Baker-F. Shannon Bob Baker ,C. Ruggles-M. Martin Bob Baker . Wm. Gargan-lrene Heivey .... Taylor-Ames .P. Foster-F. Robinson .Boland-E. E. Horton .Buster Crabbe-Jean Rogers 4/21/39 (F) 9/16/38 (F) 5/5/39 . (F) 8/26/38 (F) 4/7/39 Bruce Cabot-Helen Mack Jackie Cooper- Little Tough Guys W. Gargan-J. Hodges Kent Taylor-Rochelle Hudson ... Bob Baker George Murphy-Dorothea Kent .. H. Hampton-R. Scott Edmund Lowe-Helen Mack C. Bennett-C. Ruggles Preston Foster-Irene Hervey .... Basil Rathbone-J. Hutchinson ... Jackie Coooer-F. Bartholomew... Bickford-Foster Kent-Jenks Fairbanks, Jr. -Barbara O'Neil... Ken Murray- Kathryn Kane Tom Brown-C. Moore Wm. Lundigan- Joy Hodges .... . Durbin-Winninger (F) 11/4/38 . 3/31/39 4/28/39. , (F) 9/2/38 . . (A) 1/20/39 12/16/38 10/21/38 (F) 11/11/38 1/13/39 . (A) i6/28/'3'8 (F) 1/13/39 , (F) 11/25/38 (F) 11/18/38 (A) 3/17/39 (F) 12/23/38 (F) 9/9/38 . (F) 2/3/39 . I 1/14/38 (F) 3/3/39 .. (F) 9/23/38 . (F) 12/9/38 . (F) 10/21/38 (F) 2/24/39 . (A) 1/13/39 (F) 3/10/39 . (F) 10/28/38 (F) 12/2/38 . 5/26/39. . (F) 12/16/38 (F) 10/14/38 Fields- Bergen -McCarthy J. McCrea-A. Leeds .(F) 3/24/39 .(F) 2/17/39 . (F) 9/30/38 ..33/11/39 bll/19/38 . .bl/28/39 .blO/15/38 . . .b4/8/39 .In Prod, .bl 1/26/38 ..33/11/39 In Prod. . .b8/27/38 .bl2/24/38 .alO/29/38 .39/10/38 .bl2/l7/38 .al 1/26/38 34/1/39 . .blO/8/38 .bl2/IO/38 .bl 1/26/38 .bl 1/12/38 . . .b4/l/39 . .bl/7/39 ..hlO/l/38 . .b2/25/39 , .39/24/38 . .b3/l8/39 . . .b9/3/38 .bll/19/38 .blO/22/38 .b3/l 1/39 . .bl/21/39 . . .b3/4/39 . .bl 1/5/38 .bl2/IO/38 ..In Prod. .bl2/l7/38 .bll/19/38 .In Prod. , .b3/25/39 . .b2/l8/39 . .blO/l/38 WARNER BROS. Title Mins. Adventures of Robin Hood (D).IOO Amazing Dr. Clitterhouse (C-D) 87. Boy Meets Girl (C) 82. Cowboy From Brooklyn (Mu)...80 Crime School (D) 85 Gold Diggers in Paris (Mu) ...95 Little Miss Thoroughbred (D)...64 Men Are Such Fools (C-D) 69 Mr. Chump (C-D) 60, My Bill (C-D) 65 Mystery House (My) 56 Penrod's Double Trouble (C-D).. 60 Racket Busters (D) 75, Torchy Blane in Panama (C-D) 59 When Were You Born (D) 64 White Banners (D) 90 1937-38 Rel. St3rs Date .Flynn-De Havilland (Tech.) ....(F) 5/14/38 . Robinson-Bogsrt-Trevor (A) 7/30/38 .C3gney-0'Brien (A) 9/3/38 .D, Powell-P. L3ne (F) 7/16/38 H. Bogart-G. Page (F) 5/28/38 R. Vallee-R. Lane (F) 6/11/38 .Wayne Morris-June Travis (F) 6/4/38 . .Morris-P. Lane (F) 7/2/38 . .Davis-Lane (F) 8/6/38 . . Francis-Litel (F) 7/9/38 . D. Purcell-A. Sheridan (A) 5/21/38 .M3uch Twins-The Lockhsrts (F) 7/23/38 Brent-Dickson (A) 8/13/38 P. Kelly-Lola Lane (F) 5/7/38 . . Wong-Lindsay-Averill (A) 6/18/38 .C. Rains-K3y Johnson (F) 6/25/38 See Issue o .b4/30/3l) .b6/25/38 .b7/23/38 .b6/l 1/38 . .b5/7/38 b5/ 14/38 .b4/30/38 . .b6/4/38 . .b8/6/38 .b6/25/38 .b4/30/38 . .b4/2/38 .b8/l3/38 .b4/l6/38 b6/ll/38 .b5/28/38 Adventures of J3ne Arden (D). Angels With Dirty Faces (D). Blackwell's Islsnd (D) Bi'03dway Musketeers (D) 1938-39 . .58. . Rosella Towne-Wm. Gargsn ....(F) . .97. .Csgney-O'Brien (F) . 71.. J, G3rfield-R. Lane (A) . .63. .Sherid3n-Lindsay-Hunter (F) Brother Rat (C) 90.. W. Morris-P. Lane-J. D3vis (F) Code of Secret Service (D) Ronsid Reagan-Rosell3 Towne... (Former title, "Smsshing the Spy Ring") Comet Over Bro3dway (D) 69 . K. Fr3ncis-1. Hunter (A) Confessions of a Nazi Spy Edw. G. Robinson-Lya Lys Dark Victory (D) 100 .B. Davis-G. Brent (A) Dawn Patrol (D) 103. . Flynn-Niven-Rathbone (F) Devil's Island (D) 63.. Boris Karloff (A) Devil On Wheels (D) Pat O'Brien-Ann Sheridan (Former title. "The Roaring Crowd") Dodge City (D) (Tech.) 104. . Errol Flynn-Olivia de Havill3nd. . (F) E3ch Dswn I Die (D) Cagney-Raft-Bryan Enemy Agent (D) Boris Karloff-Margaret LindS3y.. F3mily Reunion (C) John Gsrfield-Priscilla Lane Four Daughters (D) 90. . J. Lynn-L3ne Sisters (F) Four's 3 Crowd (D) 90. . Russell-Flynn-DeH3Villand (F) Gantry the Great (D) Edith Fellows-Jimmy McC3llion.. Gsrden of the Moon (Mu-C) . . .90. . P3yne-Linds3y-0'Brien (F) Girls On Prob3tion (D) 64 . Resgsn-Brysn (A) Give Me a Child (D) Geraldine Fitzgerald-J. Lynn.... Going Pisces (C) 83 . D. Powell-A. Louise (F) Hard to Get (C) 79 . D. Powell-O. dcHavilland (F) Hesrt of the North (D) 67. .D. Forsn-G. Psge (Tech.) (F) Hell's Kitchen (D) Lindsay-Dead End Kids I Am Not Afraid (D) 59..Ch3S. Grspewin-Jsne Brysn (F) Jusrez (D) Psul Muni-Bette Dsvis Kid From Kokomo (C) Pst O'Brien- Josn Blondell (Former title. "Broadway Gsvslier") King of the Underworld (D) 69. . K. Francis-J. Stephenson .. (F) Lighthouse Harry Bert Wheeler-Marie Wilson .... Nancy Drew — Detective (D) 65. Granville-Litel .. (F) Nancy Drew — Reporter (D) 65..Bonit3 Granville-F. Thomas ....(F) Nancy Drew — Trouble Shooter (D)...Bonita Granville-F. Thomas .... Naughty. But Nice (C) Dick Powell-Gale Page (Former title. "Always Lesve Them Lsughing") Off the Record (D) 65. .O'Brien-Blondell (A) Oklshoms Kid (W) 80..j3ines Csgney-Rosemsry Lsne ...(F) On TrisI (D) eo. Msrgsret Lindsay-John Litel ...(F) Roaring Crowd (D) Pst O'Brien-Ann Sheridsn Secret Service In the Air (D)..63..R. Resgsn-I. Rhodes (F) Secrets of sn Actress (D) 68 . K. Frsncis-G. Brent (A) Sisters (D) 100. .B. Dsvis-E. Flynn (F) Sweepstakes Winner (C) Msrie Wilson-Johnny Dsvis They Msde Me a Criminal (D) . .87. . Garfield-Dickson (A) Torchy Gets Her Man (D) 63. Glenda Farrell-B. MacLane (F) Torchy BIsne in Chinstown (My) .58. . fsrrell-MacLane .. (F) Torchy Runs for Mayor (D) 60 . Farrell-MacLsne (F) Vslley of the Gisnts (D) 80. . Morris-Trevor (Tech.) (F) Waterfront (D) Dennis Morgan-Gloria Dickson.. Wings of the Navy (D) 90. G, Brent-0. deHsvillsnd (F) Women In the Wind (D) .62.. Kay Francis-Wm. Gargsn (F) Yes. My Daring Daughter (C) . .85 . . Priscilla Lane-Jeffrey Lynn (A) You Can't Get Away With Murder (D) 78. Humphrey Bogart-Gale Page ...(A) 3/4/39 b2/l8/39 11/19/38 .blO/29/38 3/25/39 b3/4/39 10/8/38 b9/3/38 10/29/38 .blO/22/38 5/27/39 ..al/14/39 12/3/38 ..bl2/24/38 5/6/39 In Prod. 4/22/39 ...b3/M/39 12/24/38 .bl2/l7/38 1/7/39 bl/7/39 33/18/39 4/8/39 b4/8/39 a3/4/39 34/ 1/39 33/4/39 8/27/38 ...b8/l3/38 8/20/38 ...b7/l6/38 33/25/39 10/1/38 ...b7/30/38 10/22/38 .blO/15/38 34/1/39 12/31/38 .bl2/24/38 11/5/38 ..bll/1,2/38 12/10/38 .bl2/l7/38 32/18/39 b4/8/39 a2/4/39 al/7/39 1/28/39 ...bl/14/39 In Prod. 11/19/38 .bl2/24/38 2/18/39 ...bl/28/39 33/4/39 312/10/38 1/21/39 . .bl/28/39 3/11/39 ...b3/l8/39 4/1/39 ....b3/25/39 33/18/39 3/4/39 ....b2/ll/39 9/10/38 ..blO/15/38 10/15/38 ..blO/8/38 4/29/39 3I/7/39 1/14/39 bl/7/39 11/12/38 .bll/19/38 2/4/39 ....b2/ll/39 5/13/39 b4/l/39 9/17/38 ...b8/20/38 34/1/39 2/11/39 ...31/21/39 4/15/39 ....b2/4/39 2/25/39 ..,b2/ll/39 5/20/39 ..bl/21/39 Battle of City Hall (D) Old Maid 1939-40 . Desd End Kids-Resgsn-Sheridan . .Bette Dsvis-Humphrey Bogsrt 34/1/39 .In Prod. STATES RIGHTS Code of the Csctus (W) Code of the Fearless (W) 56. Dark Sands (D) 65. Delinquent Parents (D) 61. Edge of the World (D) 74 Forbidden Music (Mu-C) 65. Forbidden Territory (D) 80. Headleys at Home (D) 59. In Old Montana (W) 63 I Demand Payment (D) 55, Lightning Carson Rides Again (W) 59 Meet the Mayor (C-D) 63 Mutiny of the Elsinore (D) 73, Paroled From the Big House (D) 57, Peg of Old Drury (D) 80, Prison Train (D) 66. .60, .72. Rebellious Daughters (D) . School For Husbands (C) . Six-Gun Trail Slander House (D) Songs and Saddles (Mu-W) Texas Wildcats (W) This'll Make You Whistle (C) Unashamed (D) 70 . .65. .Tim McCoy .Fred Scott (F) . Robeson-Wilcoxon-Ford (F) . Weston -Murphy-Walker (F) J. Laurie-B. Chrystall (F) . Durante-Tauber (A) .Gregory Ratoff (A) .Evelyn Venable-Grant Mitchell ... (F) .Fred Scott-Jean Carmen (F) .Jack La Rue (A) .Tim McCoy (F) .F. Fay-R. Hall (F) .Paul Lukas-Lyn Harding (F) (A) .Stone- Lee .Neagle-Hardwicke (F) .Fred Keating-Linda Winters (F) . Hillie-Moore-Reynolds (A) Diana Churchill (A) .Tim McCoy .A. Anies-P. Kelton (A) .Gene Austin Tim McCoy-Joan Bsrclsy . Jack Buchanan (A) .Nudist Cast (A) Victory ...al/14/39 Spectrum ..bl/21/39 Record b7/30/38 Prog b9/l7/38 Pax Films. b9/IO/38 World ...b 1 2/3 1/38 H off berg .bl 1/26/38 Standard Spectrum Imperial bll/12/38 . .b4/l/39 .bl2/3/38 Victory ..blO/15/38 Sterling ..blO/15/38 Regsl b2/25/39 Jsy-Dee Kay b8/6/38 Tri-Nat. .blO/22/38 Malcom- Brown ...b 10/ 1 9/38 Prog, H off berg Victory Prog, Victory C&M .blO/8/38 .bl/28/39 .312/3/38 .blO/8/38 Roadshow .38/13/38 33/25/39 ,bl0/l5/38 Cine Grand b8/l3/38 FOREIGN LANGUAGE Abused Confidence (D) 85. Ballerina (D) 83. Carnival in Flanders Champs-Elysees (D) 89. Crossrosds (D) 80. 40 Little Mothers (C) 92. Grand Illusion (D) 90. Little Flower of Jesus (Rel, D). 61. They Were Five (D) 79. Orage (D) 73. Sacrifice D'Honneur (D) 76. Danielle Darrieux (A) Columbia ,bl2/3/38 Janine Charrat-Mia Slavensky ..(F) Mayer- Burstyn . .bl2/l7/38 Francoise Rosay Tri-Nat, ..Reissued Sacha Guitry (A) Tri-Nat. ...b3/4/39 Chas. Vanel-Suzy Prim (A) Tri-Nst. .bl2/3l/38 Lucien Bsroux (F) Nstional .bl2/3l/38 Gsbin-von Stroheim (A) World ...blO/15/38 French Cast (F) Sunray b5/7/38 French Cast (F) Lenauer b6/4/38 Boyer-Michele Morgan (A) Tri-Nst, ,bl2/l7/38 Annabella (A) Tri-Nst, ,,12/24/38 (D) Drama; (C) Comedy; (Mu-D) Musical Drama; (M) Musical; (My-D) Mystery-Drama; (CD) Comedy-Drama; (CS-D) Costume Drama; (W ) Western; (Mu-C) Musical Comedy; (F) Farce; (TR) Travel; (E) Educational; (FA) Fantasy; (H) Historical. (FOR ACCURACY ALWAYS CHECK RUNNING TIME WITH YOUR LOCAL EXCHANGE) . l_M;/ 8, 1939 S II () W M i: N ' S TRAl)]': REVIEW Page 31 A COLUMBIA 1937-38 COLUMBIA 1938-39 EDUCATIONAL (Continued) Comment RiinninD Time ALL STAR COMEDIES (18) Ankles Away Hilarious ISli. Bia Squirt (Chase) So-So 18 . Callint) All Curtains ...Funny 16 . Cuckoorancho Fair IB'/j. Doggone Mixup ...Fair IS'/z. Fiddling Around Slapstick l7'/2. Graoie at the Bat Funny l7'/2. Halfway to Hollywood ..Fairly Amusing IT'/i. He Done His Duty Slapstick l7>/2- Jump, Cliump. Jump ...Funny 20 Man Bites Lovebug ....Kind of Silly 18 Mind Needer Very Funny 18 . Oh! What a Knight .. Funny IB'/j. Old Raid Mule Fairly Amusing l7'/2. Soul of a Heel Funny l6'/2. Time Out For Trouble ..Funny 17 . AROUND THE WORLD IN COLOR (8) City of the Golden Gate. Poor 9''2. Friendly Neighbors (Ontario) Satisfactory 9 . El Salvador Average 9 . BROADWAY FOLLIES (8) Brokers' Follies Entertaining lOJ/z. Drugstore Follies . . . . . Fair IOV2. Rooftop Frolics Sparkling II . Timberland Revels Good 10 COLOR RHAPSODIES (16) (Tech.) Air Hostess 8 Big Birdcast Good 7 Bluebird's Baby Fair 7 Foolish Bunny Good 6 Frog Pond Good 7 . Gifts From the Air Swell For Xmas 71/2. Hollywood Picnic Very Clever 8 Horse On Merry-Go- Round Very Funny 7 . Little Match Girl Pretty Good S'/i- Poor Elmer 7V2. Poor Little Butterfly ...Charming 7'/;. Snowtime Fair 7 . Window Shopping Cute 6'/2. COMMUNITY SINGS (12) Barber Shop Songs Good IO'/2. Cowboy Songs Entertaining 9'/2. Gus Van's Song Shop ...Okay 10 . Football Songs Peppy 101/2. Irish Songs Good 10 . Patriotic Songs Average 10 . Song Parade 10 . Scotch Songs 10 . Songs of the Southland . Good lO'/z. Songs of the States Okay 10 . Songs of Yesteryear ... . Excellent 10 . Spanish Melodies Okay 10 FEATURETTES (8) Aladdin and the Won- derful Lamp Dull Jungle Babies New Nation Good 17 10 10 KRAZY KAT (8) Auto Clinic Amusing Bad Little Guinea Pigs Krazy's Magic Amusing .... Krazy's Travel Squawks. Fair Cartoon Little Buckaroo Railroad Rhythm Average 7 . 6'/2. 6 . 6 . 6 . 91/2. Reviewed Issue Of , 4/ 2/33 , 9/11/37 .10/ 9/37 3/19/38 2/12/38 11/27/37 10/23/37 6/18/38 11/20/37 3/19/38 12/ 4/37 3/26/38 11/ 6/37 2/26/38 5/ 7/38 3/26/38 11/ 6/37 6/18/38 2/12/38 12/11/37 9/ 4/37 10/23/37 11/ 6/37 .Not Rev. . 5/ 7/38 . 2/12/38 . 3/26/38 . 9/10/38 .12/18/37 . 1/ 1/38 . 2/26/38 .11/ 6/37 .Not Rev. . 7/ 9/38 . 4/23/38 . 5/28/38 . 12/18/37 . 2/26/38 . 4/ 2/38 .10/ 2/37 . 9/18/37 . 6/1 1/38 .Not Rev. .Not Rev. . 5/14/38 . 4/ 2/38 . 9/24/38 . 6/11/38 . 12/25/37 .Not Rev. . 5/14/38 3/ 5/38 Not Rev. 5/14/38 6/ 4/38 Not Rev. 1 1/27/37 Comment Running Reviewed Time Issue Of Comment Running Time NEW SPORT THRILLS (13) Athletic Youth Very Good Cadet Champions Interesting Demons of the Deep ...Interesting Feminine Fun Fistic Fun Excellent Play Ball Excellent Set 'em Up Swell Snow Foolin' Good Sports Stamina Good Thrilling Moments Interesting Trotting Thoroughbreds. . Excellent Unusual Hunting Exciting SCRAPPY (8) Canine Capers Very Poor City Slicker Pretty Good Clock Goes Round and Round Exceptionally Good... Fire Plug 0. K New Homestead Poor Scrappy's News Flashes. . Splendid Scrappy's Playmates Average Scrappy's Trip to Mars.. Just Fair SCREEN SNAPSHOTS (13) No. I (Series 17) Exceptional No. 2 Nothing Unusual ... No. 3 Pretty Good No. 4 No. 5 Fair No. 6 Okay No. 7 Entertaining No. 8 Interesting No. 9 Good No. 10 Interesting No. II Excellent No. 12 Very Good STOOGE COMEDIES (8) Cash and Carry Very Funny . .. Healthy, Wealthy and „,Dumb Good Slapstick Playing the Ponies Poor Sitter Downers Fair . . Tassels in the Air Very Good Termites of 1938 Fair Slapstick Three Missing Links Good Slapstick Wee Wee Monsier Real Slapstick STRANGE AS IT SEEMS (6) Boy Who Saved a Nation Good Little Jack Horner Just Filler Silver Threads Interesting 10 . . 8/27/38 9 . . 12/1 1/37 10 . . 9/10/38 10 . .Not Rev. 10 . . 7/ 2/38 10 . . 4/23/38 9'/2. .10/30/37 10 . . 2/12/38 10 . . 4/23/38 10 . . 6/18/38 9'/2. . 10/16/37 10 . . 3/19/38 61/2. . 9/18/37 6'/2. . 7/23/38 6 1/2. .11/13/37 6 . . 1 1/20/37 7 . . 2/12/38 6 . .12/ 4/37 6 . . 4/23/38 7 . . 2/12/38 10 . .10/ 2/37 9 'A. .11/20/37 9/2. . 1 1/27/37 10 . .Not Rev. 9'/2. . 1/15/38 10 . . 2/ 5/38 10 . . 3/12/38 9 . . 4/ 2/38 10 . . 5/ 7/38 10 . . 6/ 4/38 10 . . 7/ 9/38 10 . . 7/16/38 18/2. . 7/24/37 16 . . 4/23/38 17 . . 8/14/37 16 . . 8/28/37 18 . . 3/19/38 17 . . 12/25/37 171/2. . 6/25/38 18 . . 2/ 5/38 9'/2. . 1/ 1/38 6'/2. . 9/18/37 IO'/2. .11/13/37 ALL STAR COMEDIES (18) Boom Goes the Groom l7'/2. Home On the Rage Pretty Good 17 Many Sappy Returns ... Funny 18 . Mutiny On the Body 171/2. Nag In the Bag Funny 17 Nightshirt Bandit Funny 17 Not Guilty Enough Funny 17 Now It Can Be Sold. ..Funny 17 Pie a la Maid 18 Sap Takes a Wrap Funny l5'/2. Swing You Swingers l8'/2. Sue My Lawyer Fairly Good 17 COLOR RHAPSODIES (16) (Tech.) Animal Cracker Circus .. Good 7 Gorilla Hunt 7 Hollywood Graduation . . Clever 7 Kangaroo Kid 7',/2 Little Moth's Big Flame. Clever 8 Midnight Frolics 7 Peaceful Neighbors Well Done 8'/2 COLUMBIA TOURS -Islands of (6) Bermuda- Paradise Colorful 101/2 Big Town Commuters 9 Province of Quebec Good II COMMUNITY SINGS (12) College Songs Lively 10 Friendship Sonns Satisfactory 10 Moonlight Melodies 10 Season's Idea II South Sea Songs Good 10 Sweetheart Melodies IO'/2 GREAT MOMENTS OF HISTORY (6) KRAZY KAT (8) Gym Jams Good 6'/2. Hot Dogs On Ice 6 Krazy's Bear Tale Fair 6'/2. Lone Mountie 7 MUSIC HALL VANITIES (6) Night in a Music Hall Entertaining IO'./2. PICTUREGRAPHS (6) No. I 10 . SCRAPPY (8) Early Bird Good Happy Birthday For the Kiddies Scrappy's Added Attrac-. tion Not Rev. 12/17/38 8/27/38 Not Rev. 12/17/38 12/24/38 10/29/38 4/ 8/39 Not Rev. . 3/18/39 Not Rev. .10/ 1/38 10/ I /38 Not Rev. 9/10/38 Not Rev. 12/17/38 Not Rev. 2/11/39 . 9/1 I /37 .Not Rev. . 12/17/38 .10/ 1/38 . 2/ 4/39 .Not Rev. Not Rev. . 10/29/38 .Not Rev. 9/10/38 Not Rev. 3/18/39 Not Rev. . 2/ 4/39 .Not Rev. . 10/ I /38 . 2/ 4/39 6i/2..Not Rev. 6I/2. 6 , SCREEN SNAPSHOTS 1 (Series 18) 2 3 4 Enj"oyable No. 5 No. 6 Excellent (13) No. No. No. No. SPORT THRILLS (13) Football Giants Interesting King Vulture Outstanding Navy Champions Odd Sports Ski Rhythm Excellent 10 . Not Rev. 10 . Not Rev. 10 . Not Rev. 10 . . 2/ 4/39 9 . Not Rev. 10 1. '2. . 3/18/39 10 . .10/ 1/38 1 1 . 1/ 7/39 10 . Not Rev. 10 . Not Rev. 10 . . 12/17/38 STOOGE COMEDIES (8) A Ducking They Did Go Flat Foot Stooges Good Slapstick ... Mutts to You Okay Slapstick .. Three Little Sew and Sews Violent Is the Word For Curly Fair Slapstick .... We Want Our Mummy 1 6' '2 151/2. 18 . 18 17 Not Rev. . 2/ 4/39 . 12/17/38 .Not Rev. . 9/10/38 .Not Rev. WASHINGTON PARADE (6) Inside the White House. Fair 10 .. 2/11/39 Washington Very Good 10 ..12/17/38 EDUCATIONAL 1937-38 (Dist. by 20th Century-Fox) COMEDIES (TWO REELS) (42) Affairs of Pierre Funny l9'/2 Air Parade Fairly Amusing 19 Bashful Ballerina Fair 20 Bashful Buckaroo Fair 20 Beautiful But Dummies. Entertaining 20 Cactus Cabelleros Poor 20 Cupid Takes a Holiday . Fair 15 Cute Crime Poor 20 Dates and Nuts Excellent 19 Dime a Dance Poor 19 Getting An Eyeful Very Funny l7'/2 Going, Going, Gone 18 Heir Today Poor 18 Hi-Ho Hollywood 20 Hurray For Hooligan ...Very Funny 17 Jitterbugs Excellent 16 Koo Koo Korrespond- ence Skool Fair IS'A Love and Onions Slapstick 19 Meet the Bride .. Satisfactory 17 Miss They Missed Very Amusing 18 Money On Your Life ...Fair 19 Montague the Magnifi- cent (Lahr) Very Good ISYi Pardon My Accident ...Funny 20 Playboy Number One ...Amusing 17/2 Silly Night (Machamer) . Silly Enough 19 Sing for Sweetie Diverting 20 Slack's Appeal Excellent .. 19'/ Smart Way Funny 20 Sweeties Very Entertaining ... 15 Timid Ghost Silly 16 Uncle Sol Solves It Entertaining 15 Wanna Be a Model ... Fair 20 Will You Stop! Not So Hot 17 Winner Lose All Good 20 Who's Crazy (Gribbon) Silly 19 Who's Who Fair 20 . 7/24/37 , 1/29/38 , 9/25/37 , 12/25/37 . 4/ 9/38 . 6/25/38 . 2/12/38 . 5/ 7/38 1/15/38 , 1/ 1/38 1/15/38 Not Rev. . I 1/13/37 .Not Rev. , 1 1 /27/37 , 5/28/38 , 12/18/37 , 3/19/38 11/ 6/37 2/12/38 5/21/38 8/ 7/37 7/ 2/38 1 1/27/37 10/ 9/37 4/23/38 8/21/37 . 10/23/37 8/21/37 10/ 2/37 2/19/38 3/12/38 9/25/37 . 7/ 9/38 , 8/14/37 11/ 6/37 SONG AND COMEDY HITS (10) All's Fair Okay 7 Ask Uncle Sol Variety || Big Apple Exploitation Bet Calling All Crooners ...Fair How to Dance the Shag. Box Office . Love Goes West Lively Miss Lonely Hearts ....Satisfactory Pot Luck 6/2. 7 . 6/2. 6'/2. 6I/2. 6 '/a. 6 1/2. 9 IO'/2 10 101/2 10 10 Rhythm Saves the Day. . Entertaining 9 Trailer Paradise Satisfactory S'/a TERRYTOONS (26) Barnyard Boss Clever Big Ton Fairly Amusing Billygoat's Whiskers ...Flat Bugs, Beetle and His Orchestra Fair Close Shave Poor Dancing Bear , Poor Devil of the Deer) Just a Cartoon Dog and the Bone Fair 6'A Eliza Runs Again (;(/, Gandy the Goose Good 6 Happy and Lucky Good 7 Here's to Good Old ,,.Jail Old Fashioned 61/2 His Off Day Fair 614 Just Ask Jupiter Clever 61% Kiko's Cleaning Day ...Just a Cartoon ... 61/3 Last Indian Good 61/, i-io.n Hunt Swell svt Maid in China Okay 7 Milk For Baby 51/ Mountain Romance .. ..Good R'/l Mrs. O'Leary's Cow 7 Robinson Crusoe's Broadcast Good 6V, Sawmill Mystery Poor Ri/l Timid Rabbit Very Good 6'/2 Trailer Life Not Funny S'A Villain Still Pursued ^ Her ■ Fair 6'/2 TREASURE CHESTS (10) Grey Owl's Little Brother Dutstanding 10'/ How to Ski Interesting H ' Kingdom for a Horse . . Fine 10 Music From the Stars .Satisfactory . , 10 Not So Dumb Interesting 9 Private Life of the Gannets Excellent II Return of the Buffalo ..Very Interesting 10 Sky Fishing Satisfactory 10 Song Birds of the Northwest Good 10 We Live In Two Worlds Very Interesting II Reviewed Issue Of 3/12/38 11/ 6/37 9/25/^7 1 1 /27/J7 1/ 1/38 1/15/38 10/ 9/37 Not Rev. 11/ 6/37 12/ 4/37 . 12/1 1/37 . 5/ 7/38 .11/27/ 37 . 2/ 5/38 .10/ 2/37 . 10/ 9/37 . 5/21/38 . 1 1/27/37 .Not Rev. . 3/19/38 . 3/12/38 . 7/ 2/38 . 2/1,2/38 . 2/12/38 . 9/18/37 . 7/ 9/38 . 1/15/38 . 4/23/38 .Not Rev. . 4/16/38 Not Rev. . 4/16/38 .11/ 6/37 . 1 1/27/37 . 8/14/37 . 9/18/37 . 1/15/38 . 8/21/37 . 4/16/38 . 4/23/38 .12/11/37 . 9/18/37 . 5/ 7/38 . 3/12/38 . 2/12/38 . 8/20/38 1938-39 (Dist. by Grand National) COMEDIES (TWO REELS) (10) FOOLISH FANTASIES— CARTOONS (8) Baby Checkers 7 . Not Rev Monkey's Business 7 ..Not Rev! SONG AND COMEDY HITS (10) Calvalcade of Stuff No. I. Swell Stuff 10 .. 9/10/38 Calvalcade of Stuff No. 2 Excellent 10 .. 9/10/38 TREASURE CHESTS (2) MGM 1937-38 AUDIOSCOPIKS (I) New Audioscopiks A Knockout 8 CAPTAIN AND THE KIDS CARTOONS (13) Blue Monday Amusing 8 Buried Treasure 8 Captain's Christmas Fair for Xmas 9 Captain's Pup Good 9 Cleaning House Fair 9 Day at the Beach Good 8 Honduras Hurricane 8 Old Smokey 7 Petunia National Park 9 Poultry Pirates Satisfactory 8 Pygmy Hunt 8 What a Lion 8 Winning Ticket 7 CRIME DOESN'T PAY (6) Come Across . Good Criminal Is Born . . . . . Fine Miracle Money Splendid They're Always Caught . Excellent 22 Think It Over Good 20 What Price Safety Excellent 20 HISTORICAL MYSTERIES (10) Bravest of the Brave ..Interesting 10 Captain Kidd's Treasure. Good 10 Face Behind the Mask Swell 10 Joachim Murietta Excellent 10 King Without a Crown .Great 9 20 21 21 1/29/38 3/ 5/38 Not Rev. 12/10/38 5/28/38 3/19/38 7/ 9/38 Not Rev. Not Rev. Not Rev. 4/30/38 Not Rev. Not Rev. Not Rev. 5/28/38 7/ 9/38 4/ 2/38 9/10/38 10/15/38 2/19/38 Man in the Barn Excellent Man on the Rock Good M Nostradamus Excellent II Ship That Died Outstanding 10 Strange Glory Fair II MINIATURES (10) Forgotten Step Excellent 10 Hollywood Handicap ...Entertaining .. 10 Life in Some Town — U. S. A Unique 10 Optical Poem Limited Appeal .. .. 10 Stroke of Genius Very Clever 10 That Mothers Might Live Gripping 10 Tracking the Sleeping Death Fair 10 Tupapaoo Fascinating 10 What Do You Think? No. 2 .Splendid 10 What Do You Think? No. 3. .Very Good II (Continued on next page) 8/20/38 2/12/38 3/26/38 6/25/38 10/30/37 12/ 4/37 10/ t/K» 10/15/38 3/ 5/38 8/ 6/38 . . 6/ 4/38 . . 6/ 4/38 . . 3/19/38 . . 3/19/38 . . 2/12/38 . . 5/14/38 . . 8/ 6/38 . . 6/25/38 . . 1/29/38 . . 3/ 5/38 Page 32 SHOWMEN'S TRADE REVIEW April 5. 1939 MCM (Continued) MCM (Continued! PARAMOUNT 1938-39 Comment MUSICALS (6) Running Time Billy Rose's Casa Manana Revue Colorful 21 Canary Comes Across... Entertaining 21 it's in the Stars Fair 20 Magician's Daughter . . Funny 18 Our Gang Follies of 1938 Excellent 21 Snow Gets in Your Eyes . Excellent 20 OUR GANG (12) Awful Tooth Satisfactory 10 Bear Facts Fair 10 Came the Brawn Fair 10 Canned* Fishing Amusing 10 Feed 'Em and Weep. . . Fairly Amusing II Framing Youth Excellent 10 Hide and Shriek Good 10 Little Ranger Good Fun 0 Mail and Female Funny I Party Fever Amusing 10 Pigskin Palooka Average I Three Men in a Tub. . . Fair 10 PETE SMITH SPECIALTIES (15) Anaesthesia Up to Standard 10 Candid Cameramaniacs. . Good 9 Decathlon Champion Thrilling 10 Fisticuffs Good 0 Follow the Arrow Swell 0 Football Thrills Excellent « Friend Indeed Swell 0 Grid Rules Entertaining 10 Jungle Juveniles No. 2. . Excellent 9 La Savate Fairly Good 0 Modeling for Money . . Excellent « Penny's Party (Tech.) . . Excellent 0 Story of Dr. Carver Fine . . « Surf Heroes Exce ent 0 Threei On a Rope Excellent 10 ROBERT BENCHLEY (8) Courtship of the Newt. . Fair Evening Alone Humorous How to Raise a Baby. . . A Howl How to Read How to Start the Day How to Figure Your Income Tax Music Made Simple . Night at the Movies. . 10 10 8 Good 9 A Scream 10 Subtle 10 Fairly Amusing ... 8 Excellent 10 SPECIAL Jimmy's Fidlcr's Pereon- ality Parade Topnotch 20 TRAVELTALKS (12) (Tech.) Beautiful Budapest ... Interesting 10 Chile. Land of Charm . Boring 9 Copenhagen Pleasing 9 Czecho-Slovakia on Parade Boring 9 Glimpses of Austria ...Excellent 9 Glimpses of New Bruns- ^vjck ...Picturesque 10 Glimpses oif Peru Beautiful 9 Land of the Incas Poor 9 Natural Wonders of the,, _ . ^ ^jst Very Good 9 Paris on Parade Tops 9 Rural Sweden ra"" " Stockholm. Pride of . . Sweden F*"" 1938-39 CARTOONS (15) Jitterbug Follies Fair Mama's New Hat Poor CRIME DOESN'T PAY (6) Money to Loan Excellent Wrong Way Out Excellent MINIATURES (10) City of Little Men Splendid .. Great Heart Impressive . Ice Antics Entertaining Miracle of Salt Lake ...Satisfactory Streamlined Swing Entertaining They Live Again Excellent .., MUSICALS (6) Dream of Love Impressive ... Men of Steel Okay Once Over Lightly . , . . Darn Clever . OUR GANG (12) Duel Personalities Amusing Football Romeo Good Gang Tiny Troubles Fair PASSING PARADE (12) New Roadways Very Good No. I Very Good Story of Alfred Nobel ..Excellent . Reviewed Issue Of . 4/ 9/38 . 2/ 5/38 . 8/20/38 . 8/ 6/38 . 12/25/37 . 5/21/38 . 6/18/38 . 3/26/38 . 4/ 2/38 . 3/12/38 . 6/ 4/38 . 9/25/37 . 7/ 2/38 . 8/20/38 . 12/ 4/37 .10/ 1/38 . I 1/13/37 . 4/ 2/38 . 7/ 9/38 . 1/ 1/38 . 10/30/37 . 9/ 3/38 . 8/20/38 .10/ 1/38 . 12/18/37 .11/12/38 . 2/12/38 . 3/1,2/38 . 4/30/38 . 4/ 2/38 . 6/ 4/38 . 5/14/38 . 2/12/38 8/20/38 6/ 4/38 7/ 9/38 10/ 1/38 11/ 6/37 3/26/38 4/30/38 9/ 4/37 . 12/18/37 . 4/ 9/38 . 10/ 9/37 . 10/16/37 . 5/21/38 . 3/ 5/38 . 3/26/38 . 9/18/37 . 12/ 4/37 . 2/ 5/38 . 8/20/38 . 4/30/38 .10/30/37 Comment Running Time 9 . . 3/25/39 7 . . 3/18/39 7 . . . Coming 20 . . 4/ 1 /39 17 . . 1/ 7/39 1 1 . . 9/ 3/38 1 1 . . 1/28/39 10 . . 2/25/39 10 . . 12/10/38 9 . . 10/15/38 10 . . 1 1/12/38 17 . . 2/25/39 21 . . 1/ 7/39 20 . . 1/28/39 1 1 . . 10/15/38 1 1 . . 1/28/39 10 . . 3/25/39 10 . . 12/17/38 1 1 . . 1 1/12/38 9 . . 1/ 7/39 10 . . 3/25/39 10 . . 2/25/39 10 . 11/12/38 1 1 . . 2/25/39 PETE SMITH SPECIALTIES (13) Double Diving Excellent 8 .. 1/28/39 Heroes At Leisure Exciting 8 .. 2/25/39 Hot On Ice Good 10 ..11/12/38 Man's Greatest Friend .. Excellent 10 ..12/17/38 Marine Circus ID ..Not Rev. Penny's Picnic (Tech.) . Appetizing 10 .. 1/ 7/39 ROBERT BENCHLEY (8) An Hour For Lunch... Good Satire How to Sublet Amusing Opening Day Subtle Stuff Reviewed Issue Of . 2/25/39 . 10/15/38 . 3/25/39 . 12/10/38 Not Rev. . 1 1/19/38 . 1/28/39 . 1/ 7/39 7 . . 2/26/38 7 . . 7/30/38 7 . . 7/24/37 7 . .11/ 6/37 10 . . 3/26/38 7 . . 7/ 2/38 7 . . 9/ 4/37 7 . . 4/30/38 7 . . 2/12/38 7 . Not. Rev. 7 . . 5/21/38 6'/2. . 1/ 1/38 TRAVELTALKS (12) (Tech.) Ancient Egypt ... Fascinating 8 Cairo. City of Contrast. . Fascinating 9 Imperial Delhi Average 8 Jaipur, the Pink City. .. Good 8 Java Journeys 8 Madeira. Isle of Ro- mance Enchanting 8 Singapore and Jahore ..Interesting 9 Sydney — Pride of Aus- tralia Good 9 PARAMOUNT 1937-38 BETTY BOOP CARTOONS (12) Be Up to Date Good Buzzy Boop Fair Candid Candidate Pretty Good Foxy Hunter Cute Honest Love and True. . Fair Lost Kitten Good New Deal Show Good Out of the Inkwell Fair Riding the Rails Better Than Average Service With a Smile Swing School Poor Zula Hula *musing COLOR CLASSICS (6) (Tech.) Educated Fish Excellent 8 .11/6/37 Hold It Excellent 7 . 4/30/38 Hunky and Spunky Excellent 8 .7/ 2/38 Little Lamby Swell 7 .. 1/ 1/38 Peeping Penguins Good 7 .. 7/31/37 Tears of An Onion Entertaining 7 .. 2/26/38 HEADLINERS (15) Easy on th« Ice Good 10 . . 5/ 7/38 Bob Crosby & Orch Very Good 10 .. 6/ 4/38 From the Minuet to the Big Apple Fair 10 ..11/ 6/37 Hall's Holiday Entertaining 10 ..4/ 9/38 Himber Harmonies Entertaining II .. 2/19/38 Hula Heaven Poor II .. 7/24/37 Let's Go Latin Just Fair II .. 8/14/37 Listen to Lucas Good 10 .. 2/19/38 Meet the Maestros Entertaining II .. 1/29/38 Oh Kay. Rhythm Entertaining 9 ..12/25/37 Queens of Harmony ... Very Good II .. 8/21/37 Queens of the Air Entertaining 10 ..7/ 9/38 Star Reporter in Holly- wood Fair 10 ..10/23/37 Star Reporter No. 3 Entertaining 10 .. 3/12/38 PARAGRAPHICS (13) Accent On Beauty Interesting 10 .. 1/ 8/38 Bike Parade Excellent 10 ..5/ 7/38 Caiifornia Giants Very Interesting II .. 2/12/38 Cowboy Shorty Kid Stuff 10 ..10/ 2/37 Crime Fighters Excellent 10 .. 5/28/38 Find What's Wrong Excellent 10 .. 6/25/38 Gold Excellent 10 .. 2/19/38 Inventor Amusing II ..10/23/37 It's a Good Stunt Thrilling 10 .. 9/18/37 Killer of the Tonto Poor 10 .. 7/31/37 Jungle Glimpses Average 10 .. 3/12/38 Silver Millions Excellent 10 .. 7/30/38 Tuna Very Good 9i/j. . 1 1/20/37 PICTORIALS (12) ....Good 91/2.. 8/14/37 ....Fair 9'/s.. 9/18/37 .Good 91/2.. 10/ 2/37 " ..11/13/37 ..12/11/37 .. 1/29/38 .. 2/ 5/38 .. 3/12/38 .. 4/ 2/38 .. 5/ 7/38 .. 6/ 4/38 .. 7/ 9/38 No. I No. 2 No. 3 No. 4 Diversified 10 No. 5 Fair 9 No. 6 Interesting 10 No. 7 Diversified II . No, S Interesting 10 . No. 9 Very Interesting 10 No. ID Very Good 10 No. II Good 10 . No. 12 Interesting 10 . POPEYE (12) Big Chief Ugh-Amugh- Ugh Standard 7 Football Toucher Downer Good 7 Fowl Play Not Up to Standard. 7 . House Builder Upper.. .Fair 10 . I Like Babies and Inflnks Amusing 7 . I Never Change My Altitude Just Fair 6'/2. I Yam Love Sick Excellent 7 Jeep. The Good 7 . Learn Polikeness Very Amusing 7 . Let's Celebrake Different 7 Plumbing is a Pipe ...Very Funny 7 . Protek the Weakerist ...Same as Usual 7'/j. POPULAR SCIENCE (6) Excellent 10 No. 2 Interesting 10 No. 3 Very Good II 4 Interesting 10 5 Interesting 10 6 Interesting 10 No. No. No. No. SPECIAL (I) (Tech.) Popeye Meets AM Baba's Forty Thieves Excellent 17 SPORTLIGHTS (13) Aquabats Sensational Ball Tossers Very Good Cops and Robbers Good .. Fascinating Adventure . . Truly Fascinating Four Smart Dogs Good Looking Winners .Interesting Horseshoes ....Very Good Pick Your Favorite Fair Picking Pets Excellent . Red. White and Blue Champions Superb ... Strike! Very Good Water. Water Every- where Excellent . Win. Place or Show ...Excellent . 9 . 9'/2. 10 . .10 . .Fascinating g'/j. 10 10 91/2. 9'/2. 10 . 10 . 9 . 10 . No. 1 9 . . 3/25/39 No. 8 . . 1/28/39 No. 3 9 . . 1 1/12/38 No. 4 7 . . 1/ 7/39 No. 9 . . 12/10/38 No. 6 UNUSUAL OCCUPATIONS (6) Interesting 10 Lacking Interest 10 Interesting 9'/2. very Good 10 Interesting 10 . Very Good 11 . 4/16/38 .10/23/37 ,11/27/37 , 3/26/38 9/ 4/37 7/24/37 5/21/38 7/ 9/38 2/26/38 1/ 1/38 6/ 4/38 11/13/37 9/18/37 ,11/13/37 , 1/29/38 3/19/38 , 5/21/38 7/16/38 . 12/ 4/37 . 8/21/37 .11/27/37 . 3/19/38 . 2/12/38 . 9/18/37 . 2/19/38 . 6/25/38 .10/16/37 . 8/21/37 . 4/30/38 . 5/14/38 . 1 1/27/37 . 4/ 2/38 , 8/ 7/37 , 10/16/37 , 12/18/37 , 2/19/38 4/16/38 6/ 4/38 Comment Running Time BETTY BOOP CARTOONS (12) Buzzy Boop at the Con- cert Poor 7 Musical Mountaineer 7 My Friend the Monkey.. Poor 7 On With the New Okay 7 Pudgy in Thrills and Chills Fair 7 Pudgy the Watchman. .. Fair 7 Sally Swinp Poor 7 Scared Crows 7 So Does An Automobile. Good 7 COLOR CLASSICS (6) Tech. All's Fair at the Fair. . Good 7 Always Kickin' Fair 7 Playful Polar Bears Cute 7 Small Fry 7 COLOR CRUISES (7) Costa Rica Fair . . . . Guatemala Excellent Land of Inca Mem- ories Fair Mexico Poor Republic of Panama 10 10 lU 10 .Interesting 9 HEADLINERS (15) Busse Rhythm Standard Champagne Music of Lawrence Welk Snappy 10 . Hal Kemp & Orch Okay 9 Lights: Action! Lucas! .Excellent 10 Moments »( Charm Splendid 10 Music Through the Years Lacks Movement II . Orrin Tucker & Orch Snappy 10 Song Is Born Unusual 10 Three Kings and a Queen Good Music 10 PARAGRAPHICS (13) Circus Co-Ed Very Good 10 Fisherman's Pluck Swell Sport Short ..10 MiiUtiwea Melodramas ..Very Funny II Oh Say, Can You Ski?. .Commercial 10 . Raising Canines Interesting 10 . Rube Goldberg's Travel- gab Very Funny SVi- Tannhauser Classic 12 That's Africa Unusual 10 . Unfinished Symphony . . . Classio 10 PICTORIALS (12) Part Tech. No. No. 2 Good No. 3 Slow No. 4 Fair No. 5 Fair No. 6 Interesting No. 7 Vei-y Good No. 8 Interesting No. 9 Standard 10 10 10 10 9 H 9 10 10 POPEYE (12) Bulldozing the Bull . . . . Very Good 7 Cops Is Always Right. .. Average 7 Customers Wanted Almost a Reissue 7 Date to Skate Good 7 Goonland Funny 7 Leave Well Enough Alone 7 Mutiny Ain't Nice Swell 7 Wotta Nitemare 10 POPULAR SCIENCE (6) No. I Fair No. 2 Interesting No. 3 No. 4 Divei'sified 10 II 10 10 SPECIAL (1) (Tech.) Aladdin and His Won- derful Lamp SPORTLIGHTS (13) RevieweG Issue Of . 9/24/M .Not Rev. . 2/11/39 .12/17/38 . 1/21/39 . 8/13/38 .10/15/38 .Not Rev. . 4/ 1/39 . 8/27/38 . 2/11/39 . 1 1/12/38 Not Rev. . . 1 1/26/38 .. 8/27/38 .. 1/21/39 .. 9/24/38 . . 4/ 8/39 10V2. . 10/15/38 . 3/ 4/39 .11/26/38 8/27/38 7/16/38 . 2/11/39 . 1 1/12/38 . 12/17/38 . 4/ 1/39 . 3/ 4/39 . 4/ 1/39 9/24/3» 12/17/38 10/15/38 10/15/38 8/13/38 3/ 4/39 11/26/38 . 8/13/38 8/27/38 . 9/24/38 . 1 1/19/38 .12/ 3/38 . I/2I/3S . 2/11/39 . 3/ 4/39 .Not Rev. . 8/27/38 . 1/21/39 . 2/18/39 .12/10/38 . 1 1/19/38 .Not Rev. . 9/24/38 .Not Rev. . 9/24/38 .11/19/38 .Not Rev. . 4/ 1/38 Not Rev. Champion Airhoppers Good Skates Sporting 10 ..10/15/38 Good 10 ..12/ 3/38 10 . . Not Rev. Excellent 10 . . 2/1 1/39 Good 10 . . 8/27/38 10 . . 9/24/38 Swell Entertainment. 10 .. 3/ 4/39 Excellent 10 . 8/13/38 Swell 10 ..11/12/38 10 . 12/17/38 Two Boys and a Dog. UNUSUAL OCCUPATIONS (6) No. I Interesting 10 No. 2 Very Goo") II No. 3 All Right II No. 4 Good 10 No. 5 10 RKO-RADIO 1937-38 ATLAS MUSICALS (13) Carnival Show Satisfactory Deviled Ham Entertaining .... Hockshop Blues Entertaining .... International Rhythm ..Very Good Latin Rhythm .. Fair Maids and Music Passable No Sale Entertaining .... Phoney Boy .... Fair Radio Hook Up . . Dull Rhythm in a Night Court Very Good lO Salt Shakers Just Filler II Skyline Revue Entertaining II Sweet Shoe Poor II CONDOR MUSICALS (13) Frozen Affair Entertaining Murder in Swingtime ...Very Good .. Prairie Swingaroo Fair 10 10 10 8/13/38 10/15/38 12/17/38 1/21/39 Not Rev. . 7/ 2/38 . 1/22/38 . 7/ 9/38 . 6/18/38 . 2/26/38 . 4/23/38 . 3/ 5/38 . 10/30/37 . 2/ 5/38 . 8/28/37 . 4/30/38 . 4/ 9/38 . 12/18/37 . 8/28/37 . 8/28/37 .12/ 4/37 Atril S. 1939 SNOWMEN'S TRADE REVIEW Page 33 RKO-RADIO (Continued) RKO-RADIO (Continued) UNIVERSAL (Continued) Running Reviewed Time Issue of Comment Running Reviewed Time Issue Of Comment Runnint Time Revl»w«i Issue ef DISNEY CARTOONS (iS) (Teeh MIM-Miekey Mouse— SS-Siliy Symphony— DD- Beat Bulidere (MM) Excellent Ulocli Cleaners (MM) ... Excellent Donald's Better Self Swell Donald's Nephews (DD). Swell Donald's Ostrich (DD) . . Terrifle Fox Hunt (DD).. Okay Good Sceuts (DO) Excelle«t Hawaiian Holiday (MM) Swell Lonesome Ghosts (MM). .A Howl Mickey's Parrot (M M) .. Excellent Mickey's Trailer (MM) . Very Good Moth and the Flame Excellent Old Mill (SS) Excellent Pluto's Quinpuplets(MM) Very Funny Polar Trappers (DD) Excellent Seif-Control (DD) Very Good Whalers (MM) Swell Wynken, BIynken and Nod (SS) Excellent ) Donald Duck . 2/12/38 . 7/31/37 . 2/26/38 . 4/ 9/38 . 10/23/37 . 6/18/38 . 6/18/38 . 7/31/37 . 10/23/37 . 9/ 3/38 . 4/23/38 . 3/19/38 . 10/23/37 . 10/30/37 . 6/ 4/3S . 1/82/38 . 9/ 3/38 . 4/30/38 9 . 81/2. 8 . 8 . EDGAR KENNEDY (6) Ears of Experience Very Funny 18 Edgar and Goliath Good 20 False Roomers Average 17 Fool Coverage Fairly Good 20 Kennedy's Castle A Howl |... 17 Morning Judge A Riot 17 HEADLINERS (3) Music Will Tell Excellent 18 Picketing for Love Entertaining 17 Trailing Along Fair 16 1/ 1/38 1 1/27/37 2/12/38 7/ 2/38 4/30/38 9/25/37 . 1/ 1/38 . 6/ 4/38 .10/ 9/37 LEON ERROL (6) Berth Quake Jitters Great Fun Rented Riot A Howl . . Should Wives Work . . . Entertainin< . . 4/ 9/38 19 .. 1/ i/38 18 . . 2/12/38 . . 6/18/38 17 . . 10/30/37 20 ..10/16/37 PATHE PARADE (7) Fair 2 Interesting 3 Interesting No. No. No. No. 4 No. 3 No. 6 Very Good No. 7 RADIO FLASH (3) Photografter Amus Stupor-Visor Fair RADIO MUSICALS (3) Harris in the Spring Fair Twenty Girls and a Band Good SMART SET (3) Buckaroo Broadcast ....Entertaining Hunting Trouble Amusing .... Rhythm Wranglers Good Music SPECIAL (I) Quintupland Very Entertaining SPORTSCOPES (9) . . 9/25/37 ..II /20/37 . . 1/22/38 . . 2/26/38 . 10 . . 3/26/38 . . 5/28/38 ..Not Rev. ..10/23/37 . . 6/18/38 17 . . 1/22/38 , 20 . . 1/ 1/38 ..Not Rev. . 18 . . 1/22/38 20 . 2/26/38 16 . 8/ 6/38 19 . 1 1/27/37 19 . 2/26/38 Bit and Bride Fine Brother Golfers Interesting .. Flying Feathers Fairly Good In the Swim Entertaining PInehurst Instructive .. Swinging Mallets Very Good .. Underwater Excellent ... White Magic Entertaining Windward Way Very Good . 10 10 S'/i 10 9 10 9 10 10 1938-39 DISNEY CARTOONS (18) (Tech.) Brave Little Tailor Great 9 . Donald's Golf Game 8 . Donald's Lucky Day A Scream 8 . Farmyard Symphony A Real Treat 8 . Ferdinand the Bull Excellent 8 . Goofy and Wilbur Extremely Funny ... 8 Hockey Champ 8 Merbabies (SS) Good 8 Mother Goose Goes Hollywood Outstanding 71/2. Practical Pig Great 81/2. Society Dog Show 8 Ugly Duckling (SS) Wonderful 9 . EDGAR KENNEDY (6) Beaux and Errors Good 18 Clean Sweep 17 Clock Wise Funny 16 Maid to Order IB HEADLINERS (4) Romancing Along 21 Bea Melody Very Good 19 Swing Vacation 19 LEON ERROL (6) Crime Rave 18 . Home Boner 20 Major Difficulties Excellent 19 Stag* Fright Very Funny 18 MARCH OF TIME (13) Inside the Maginot Line. Excellent 201/2. Uncle Sam-Good Neighbor Good l8'/2. Refugee — Today & Ts- morrow Tods 17 . Stat* of the Nation Lacks Usual Punch .. 18... foung America — Mexico's New Crisis. .. Excellent 19 Mediterranean — Back- ground for War Stirring 18 . 5/14/38 8/13/3^ 6/25/33 2/26/38 5/14/38 4/ 2/38 6/ 4/38 2/12/38 3/19/38 . 9/ 3/38 Not Rev. , 10/22/38 .10/22/38 , 10/29/38 . 10/22/38 Not Rev. . 3/25/39 10/22/38 10/22/38 Not Rev. . 10/22/38 .10/ 1/38 .Not Rev . 4/ 8/39 -Not Rev. .Not Rev. . 10/ 8/38 .Not Rev. .Not Rev. .Not Rev. . 10/29/38 . 9/ 3/38 10/29/38 1 1/26/38 , 12/24/38 1/21/39 2/11/39 3/18/39 NU-ATLAS MUSICALS (13) Cafe Rendezvous 10 Hello Mama Fair 9 Readin', Writin' and Rhythm 10 Samovar Serenade 10 Styles and Smiles Good II Talent Auction Fair 10 Tropical Topics . . 10 Under a Gypsy Moon. ..Just Filler 10 Venetian Moonlight II QUINTUPLETS (I) RADIO FLASH (4) Dog Gone Hectic Honeymoon Plumb Crazy .Funny 17 16 RAY WHITLEY (4) Prairie Papas Ranch House Romeo Western Welcome . . , 18 . Diverting 17 Entertaining 20 REELISMS (9) Air Waves Outstanding 10 Dude Ranch Exceptional lU Gold 10 Newsreel Unusual 10 Pilot Boat Interesting 8 Sirtunarino Cirtus Unusual 10 Trans America Fair 10 SHEILA BARRETT (4) SPORTSCOPES (13) Bird Dogs Excellent 10 Blue Grass Excellent 10 Bow String Excellent 8 Deep End Excellent 19 Fisherman's Paradise ... Fascinating 18 On the Wing Remarkable 10 Snow Falls Thrills and Spills .. 9 Sporting Wings Very Good 9 .Not Rev. , 4/ 8/3n .Not Rev. .Not Rev. .10/ 1/38 . 10/29/38 .Not Rev. . 9/ 3/88 .Not Rev. Not Rev. . 10/29/38 .Not Rev. .Not Rev. . 4/ 8/39 . 5/14/38 . 3/18/39 .11/ 5/38 .Not Rev. .12/10/38 . 2/ 4/39 .10/ 1/38 . 10/22/38 .11/ 5/38 .12/10/38 . 2/ 4/39 .10/ 1/38 . 9/ 3/38 . 2/ 4/39 . 3/18/39 . 4/ 8/39 20th CENTURY-FOX 1937-38 ADVENTURES OF A NEWSREEL CAMERAMAN (6) Bone Bender Parade Amusing ll'/2. Filming Modern Youth.. Good 8'/2. Filming Nature's Won- ders Interesting 8'/2. Laughing at Fate Exciting 10 Motor Maniacs Thriilino 10 . Trailing Animal Stories. . Entertaining S ALONG THE ROAD TO ROMANCE (S) Dude Ranch 9 Italian Libya Interestingly Told ..10 . Land of the Maple Leaf . Interesting 9'/2. Mexican Mural Interesting 9 . Modern Dixie Splendid IO'/2. Portraits of Portugal ...Very Interesting 10 8/ 7/37 10/ 2/37 12/ 4/37 10/30/37 8/14/37 1/15/38 Not Rev. .12/ 4/37 . 12/18/37 . 8/14/37 . 2/12/38 . 8/ 7/37 1938-39 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Athletic Oddities 9 ..Not Rev. Daily Diet of Danger Fast Action 9 ..11/19/38 Filming Big Thrills 91/2.. Not Rev. Recording Modern Scisncs Very Good I» .. I/2Q/38 FASHION FORECASTS (4) (Tech.) Autann Fastaioos Eye Filling 10 ..10/15/38 Winter Styles Very Good 10 ..12/24/38 LEW LEHR'S KINDERGARTEN (6) What Every Bey Should Know 18 . What Every Girl Should Know ProbJema'.ical 10 What Every Inventor Should Know 10 . MAGIC CARPET OF MOVIETONE (6) Golden California Good But Old 10 . Isle of Pleasure Above Average II . Land of Contentment IO'/2. Mystic Siam 10 . Viking Trails Very Good II SPORTS PREVIEWS (6) Hunting Dogs Fascinating 10 . Shooting For Par 10 . Timber Toppers ..Excellent 10 . TERRYTOONS (26) SIX IN TECH. Chris Columbo Good 7 Doomsday (Tech.) 6'/2. Frame Up Frozen Feet 6'/2. G Man Justice ei/j. Class Slipper (Tech.) ... Good 6'/,. Goose Flies High 6'/2. Housewife Herman (Tech.).... G'A. New Comer Satisfactory 6'/2. Nutty Network 6'/2. One Gun Gary In the Nick of Time 6'/2. Owl and the Pussycat 61/2. Stranger Rides Again 6'/2. String Bean Jack 6I/2. Three Bears 6'/2. Village Blacksmith Wolf's Side of the Story e'A- Not Rtv. . IO/IS/38 Not Rev. 8/20/38 10/15/38 Not Rev. Not Rev. 12/24/38 . 4/ 1/39 Not Rev. , 1 1/26/38 8/20/38 Not Rev. Not Rev. Not Rev. Not Rev. 10/15/38 Not Rev. Not Rev. 10/15/38 Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. Net Rev. UNITED ARTISTS 1938-39 WORLD WINDOWS (12) Tech. Arabian Bazaar interesting 8 Eternal Fire Interesting II Fox Hunt in the Ro- man Campagna Good 10 Jerusalem Outstanding 10 Petra, the Lost City Excellent 8 River Thames Beautiful 10 Roman Symphony Brilliant 10 Wanderers of the Desert. Interesting 8 UNIVERSAL 1937-38 GOING PLACES (13) No. 40 One of the Best 9 No. 41 Fairly Good 9 Ne. 42 Interesting 9 No. 43 Dull 9 No. 44 Satisfactory 10 No. 45 Satisfactory 9 No. 46 Interesting 10 No. 47 Very Interesting .... 10 No. 48 Excellent 9 No. 49 Interesting 9 No. 50 Excellent 9 No. 51 Good 10 No. »2 Very Good 10 . 12/24/38 .10/ 8/38 . 10/15/38 . 10/ 8/38 .12/24/38 . 4/ 8/39 .10/ 8/38 .12/31/38 .11/27/37 . 1 1/20/37 . 12/25/37 . 12/25/37 . 1/29/38 . 2/19/38 . 3/ 5/38 . 3/26/38 . 4/ 2/38 . 5/ 7/38 . 4/23/38 . 6/ 4/38 . 6/25/38 MENTONE MUSICALS (13) (TWO REELS) All Aboard Poor |7 Down on the Barn Fair |7 Fits and Benefits Fairly Go«d 20 Hawaiian Capers Poor |g High-Jack 'N' the Show. Fairly Entertaining.. 17 Latin Hi-Hattin' Protty Good 20 Musio and Flowers Average 17 Oh Say Can You Hear. . Fairly Good ' 15 Rhapsody in Zoo Novel and Diverting. 15'/, Show for Sale Fair 21 Somewhere In Paris Entertaining . . 18 Stars In Stripes Excellent 18 Teddy Bergman's Bar-B-Q Good 17 OSWALD CARTOONS (26) Barnyard Romeo Good 7 Big Cat and the Little Mousie Cute Cheese Nappsrs Fairly Good . .. Dumb Cluck Average Feed the Kitty Fairly Amusing . Football Fever Just Fair Ghost Town Frolics .... Fair Happy Scouts Amusing Hollywood Bowl Fair Keeper of the Lions Fair Lamplighter Lovesick Poor Man Hunt Very Amusing ., Mechanical Handy Man. Fair Mysterious Jug .. Fairly Amusing . Movie Phoney News Nellie, the Indian Chief's Daughter Okay 10/23/37 2/19/38 8/20/38 9/ 4/37 4/23/38 4/ 9/38 5/ 7/38 12/11/37 12/11/37 10/23/37 3/ 5/38 7/ 2/38 9/ 4/37 8/20/38 -.10/15/38 . . 6/25/38 ..12/11/37 . . 4/ i/U ..11/27/37 . . 9/24/38 .. 7/ 2/38 ..11/19/31 . . 10/23/37 ..Not Rev. ..10/ 9/37 .. 3/ 5/38 . . 10/30/37 ..12/11/37 ..Not Rev. . . 6/ 4/38 7./, 7 7 7 , 7 7 7 , 7 , OSWALD CARTOONS (Cont.) Nellie, the Sewing Ma- chine Girl Pretty Good . .. Pixie Land Good Problem Child Average Queen's Kittens Silly Seals Almost As Silly Tail End Fair Trad* Mice Voodoo in Harlem Nov*l Yokel Boy Makes Good. . Very Amusing SPECIAL (3) Breathless Moments Thrilling 20 Hollywood Screen Test. . Excellent 20 STRANGER THAN FICTION (13) N*. 40 Okay 9 No. 41 Interesting 9 No. 42 Fair 9 No. 43 Interesiing 9 No. 44 Good 9 No. 45 Okay 9 No. 46 Interesting 10 No. 47 Good 10 No. 48 Interesting 9 No. 49 Very Good 9 No. 50 Diversified 9 No. (I Good 9 No. 82 Fascinating 9 . 4/ IS/38 . 9/24/38 . 5/14/38 .Not Rev. . 8/20/38 . 5/ 7/38 .Not Rev. . 6/25/38 . 2/tS/38 3/ 5/38 7/24/37 . 9/11/37 .10/ 2/37 .10/ 2/37 .11/27/37 .12/11/37 . 2/19/38 . 2/19/38 . 3/26/38 . 4/ 2/38 . 4/16/38 . 4/30/38 . 6/ 4/38 . 6/25/38 1938-39 . 9/24/38 .11/12/38 .11/12/38 .11/26/38 .12/10/31 .Not Rev. . 2/25/39 . 2/25/39 . 4/ 8/39 2/25/39 8/20/38 . 4/ 1/39 ,12/ 3/38 Not Rev. .11/19/38 8/20/38 9/24/38 2/11/39 9/24/38 9/24/38 10/15/38 12/ 3/38 12/10/38 Not Rev. 2/25/39 3/ 4/39 . 4/ 1/39 GOING PLACES (13) No. S3 Good 9 . No. 54 Good . . 10 NO. 55 Excellent 10 . No. 56 Fairly Good 10 No. 57 Very Good 9 No. 58 9 No. 59 Fair 10 . No. 60 Interesting 9 . No. 61 Interesting 10 MENTONE MUSICALS (13) Bank Notes Lively 19 Beauty Shoppe Just Filler 20 . Cafe Boheme Passable 17 Music and Models Entertaining 18 . Nautical Knights 19 . Patio Serenade Diverting 18 Rhythm Cafe Good Diversion 201/2. Side Show Fakir Fairly Good .. 20 Wild and Bully Diverting 19 STRANGER THAN FICTION (13) No. 53 Interesting 9 . N*. 54 Fair S . No. 55 Okay 91/2. No. 56 Very Good 9 . No. 57 Interesting 9 . No. 58 9 No. 59 Interesting 9 ! No. 60 Very Good 9 . No. 61 Just Fair 9 WALTER LANTZ CARTUNES (26) Baby Kittens Cute 8 ..11/26/38 Cat and Bell Okay 7 .. 9/24/38 Crack Pot Cruise 7 ..Not Rev. Disobedient Mouse Good 8 ..11/26/38 I'm Just a Jitterbug 7 ..Not Rev. Little Blue Blackbird ...Average 7 ..12/17/38 Little Tough Mice Good 7 4/ 8/39 Magic Beans Good 7 ..3/ 4/39 One Armed Bandit Enjoyable 7 ..4/1/39 Rabbit Hunt Amusing 7 ..11/19/38 Sailor Mouse Okay 7 ..11/12/38 Soup to Muts 7 ..Not Rev. VITAPHONE-WARNER 1937-38 BROADWAY BREVITIES (30) Calling All Kids Fast and Funny Candid Kid Entertaining Doctor Cupid Passable Forget Me Knots Fair Got a Match Poor Here's Your Hat Very Good Hold That Ball Poor Little Me Fair Littlest Diplomat Fair (Tech.) .. . Man Without a Country. Excellent (Tecli.) My Pop Funny One on the House Entertaining 20 Out Where the Stars Begin Swell (Tech.) ... Prisoners of Swing Good Fun Rainbow's End Entertaining Rise and Sing Entertaining .. . Romance of Louisiana ..Excellent (Tech.) Romance Road (Tech.) (Continued on next page) 18 ..11/20/37 10 .. 2/19/38 20 .. 9/11/3; 20 . . 5/14/3* 20 .. 4/ 2/3C 21 . . 12/ 4/3' 21 . . 4/30/38 21 . . 3/ 5/38 19 .. 9/11/37 21 . . 10/16/37 22 . . 7/ 9/38 20 . . 1/ 8/38 19 . . 4/23/38 21 ..Not Rev. 21 . 6/ 4/38 2t . . 6/25/38 28 . 6/11/38 21 . . 1 1/13/37 19 ..Not Rev. Page 34 SHOWMEN'S TRADE REVIEW April 8, 1939 VITAPHONE-WARNER BROS. (Con.) VITAPHONE-WARNER BROS. (Con.) Comment Running Reviewed Time Issue Of Comment BROADWAY BREVITIES (Cent.) Script Girl Entertaining 20 . Sons of the Plaine Excellent (Tech.) ... 19 • Starlets Clever Kids 20 Stocks and Blondes Amusing 20 . There Goes the Bride ..Pretty Good 20 . Toot Sweet •. J' • Under the Wire Fair 20 . Up in Liohts Very Good 21 . Ups and Downs 20 Waiting Around Funny 20 . Weddino Yells Funny 21 COLORTOUR ADVENTURES (13) Crossroads of the Orient. Fairly Interestini ... 10 . Hermit Kingdom Dull 0 . India's Millions Very Good 0 . Isles of Enchantment ...Interesting 0 . It's Work Very Good lo Land of the Kangaroo. . Poor lO'/i. Long Bright Land Entrancing l l • Malayan Jungles Interesting 0 . Mechanix Illustrated ...Fascinating 0 . Mysterious Ceylon Dull J • Pearl of the East Satisfactory 0 . Teradio Land Good 0 . What the World Makes 10 LOONEY TUNE CARTOONS (16) . Swell ! Very Amusing 7 . Good 7 Case of the Stutterini Pig Injun Trouble Porky and DafTy .. Porky at the Croeadere. . - - Porky's Double Trouble. . Swell Cartoon 7 . Porky's Five and Ten ... Amusing ' Porky's Hare Hunt ,. - \: \ 71/' Porky's Hero Agency ...Excellent 'Vt. Porky's Party Fair ' • Porky's Phoney Express. Good ' ■ Porky's Poppa ....Good ' • Porky's Spring Planting. Good ^ • Porky the Fireman Good o Rover's Rival ;. VU • ■• 4 What Price Porky Entertaining 7 Wholly Smoke ' ■ MELODY MASTERS (It) Don Bestor ^"'i!?? ^^^!5r^:::::::::::fc!;-*"'^v Mai Hallett FJ'r • ,g Hi» Busy pay, 5fZ?enf ' i ! ! ! i ! : ! i ! i \o 10 1 1 10 9 Arnold Johnson Henry King t Orchestra. Very Good I />K.H« I iiras rair Clyde Lucas Enrico Madriguera . Good Benny" M.rofl> Oreh.. . Fair 0 Carl "Deacon" Moore... Good 0 RubinofT and' HI. Violin. Diverting 10 Saturday Night Swing Club Peppy I" Sln-Copa'tlon Average 10 MERRIE MELODIES (20) (Tech.) A-Lad-ln Bagdad Swell 7 Cinderella Meets Fella. . Clever 7 Cracked Ice • ' Daffy Duck and EM- head ....... Fair 7 Have You Got Any Castles? Swell 7 Isle of Pingo-Panpo Great 7 1 Wanna be a Sailor • .• 7 jungle Jitter. Tops in Entertainment 7 Katnip Kollege Okay 7 Lyin' Mouse Good 7 Little Red Walking Hood Clever . 7 Love and Curses Exce ent 7 Major Lied 'Til Dawn. .. Excellent 7 My Little Buckaroo Very Clever 7 Now That Summer l» _ , . . . , Qgpj Entertaining 7 Penguin Parade - ^ I September in the Ram .. Very Good 8 Sneezing Weasel Very Clever 7 Star Is Hatched Amusing 7 Woods Are Full - Cuckoos ..Swell Burlesqut 8 PICTORIAL REVIEWS (12) igg I Interesting No'. 2 fair No. 4 Interesting No. 3 Fair . No. 5 Interesting No 6 Entertaining . . No. 7 Excellent No. 8 Excellent No. 8 Good No. 16 Average No. II Interesting No. 12 Diversified . . . . 10 10 10 10 1 1 10 10 10 10 10 1 1 TRUE ADVENTURES (13) Alibi Mark Dramatic 13 Attic of Terror A Hit 12 Bolted Door Exciting 13 Danger— High Voltage ..Tops in Excitement . 14 Dear Old Dad Gripping 12 Dream Comes True Good 10 Fighting Judge Very Good II Hit and Run Splendid 12 Night Intruder Gripping 14 Playing With Danger .. Gripping 13 Shop Girls' Evidence ...Fair 10 Trapped Underground ...Gripping 13 Wanderlust Very Good 13 VITAPHONE VARIETIES (12) Alibi Time Very Entertaining .. II Juggling Fool Exeellent 10 Mr. and Mrs. Jesse Crawfard Fair 10 Neckln' Party (Rolsoue) .Timely II Puppet Love Pleasing 10 RoBing 'Em Alive Exciting 10 Ski Flight Exeollent 10 Swing Cat's Jamboree. . Yes and No i Unreal Newareol Just Fair 9 Vltaphone Capers Just Vaudeville 10 Vltaphone Frollee Just Vaudevlllo II Vita^bone Gambols Fair 10 . 1/15/38 . 7/23/3J .11/20/37 . 5/ 7/38 . 12/10/38 .Not Rev. . 3/26/38 .11/ 5/38 .Not Rev. . 2/26/38 .12/25/37 . 3/26/38 . 8/20/38 . 1/15/38 . 7/ 2/38 .10/30/37 .11/13/37 . 9/11/37 . 2/ 5/38 . 7/23/38 .10/23/37 . 4/30/38 . 4/ 9/38 .Not Rev. IO/lS/37 Not Rev. 7/30/38 1/15/38 11/20/37 4/23/38 Not Rev. 12/ 4/37 6/ 4/38 2/26/38 1/ 8/38 , 7/ 9/38 , 6/25/38 .Not ftev. . 3/ 5/37 .Net Rev. . 7/ 2/38 . 10/16/37 . 2/12/38 .10/16/37 . 8/27/38 . 9/11/37 . 12/18/37 . 5/21/38 . 1/29/38 . 2/26/38 . 4/16/38 .Not Rev. . 4/ 2/38 . 4/30/38 .11/20/37 . 4/ 9/38 . 5/28/38 . 1/15/38 .. 8/27/38 . . 7/23/38 . Vot l?ev. ..12/25/37 . . 6/11/38 .. 5/28/38 . .Not Rev. . . 2/ 5/38 . . 5/28/38 ..10/16/37 . . 1 1/20/37 . . 7/ 2/38 . . 8/20/38 . . 1/22/38 .. 5/21/38 .. 4/IU/38 . . 12/18/37 . . 2/20/38 .. 4/ 2/38 ..12/ 4/3/ . 9/11/37 .10/30/37 .11/ 6/37 .12/ 4/3) . 2/ 5/38 . 1/29/38 . 2/2B/38 . 4/ 9/38 . 4/23/38 . 6/ 4/38 . 7/ 9/38 . 8/20/38 . 12/25/37 . 9/ 4/37 . 2/ 5/38 . 12/1 1/37 . 4/16/38 . 6/ 4/38 . 7/ 2/38 . 2/26/38 . 7/23/38 .11/27/37 . 3/26/38 . 8/27/38 . 5/14/38 . . 2/ 5/38 . . 5/21/38 . . 4/ 2/38 .. 9/11/37 . . 9/18/37 . . 10/16/37 . . !/22/38 .. 7/ 9/38 .. 1/15/38 .. 6/18/38 ..11/20/37 .. 3/li/3« Running Reviewed Time Issue Of 1938-39 BROADWAY B"IEVITIES (24) Boarder Trouble 17 Campus Cinderella Very Good 18 Cleaning Up 17 Hats and Dogs 20 Knight Is Young 20 Murder With Reserva- tions 21 Small Town Idol Has Laughs 20 Sophomore Swing Swell 20 Spare Part. 20 Stardust Very Clever 18 Sundae Serenade 20 Toyland Casino Great 22 Two Shadows 20 Zero Girl Good 20 COLOR PARADE (13) China Today Interesting II Mechanix Illustrated ..Interesting 10 Mechanix Illustrated #2. Interesting 10 Mechanix Illustrated #3. Interesting 10 Miracles of Sport Very Good 10 Nature's Mimics Interesting 10 Points On Pointers 10 Roaming Cameraman No. I Interesting II FEATURETS (Tech.) (8) Declaration of Inde- pendence None Better 18 Lincoln in the White House Outstanding Sons of Liberty Absolutely Tops . Swingtime In the Movies. Excellent (Tech.) .Not Rev. . 9/17/38 .Net Rev. .Not Rev. .Not Rev. .Nat Rev. . 3/11/39 . 1/14/39 .Not Rev. .12/ 3/38 .Not Rev. .10/ 8/38 .Not Rev. . 8/20/38 .10/ 8/38 . 1 1/26/38 . 1/14/39 . 3/ 4/39 . 8/27/38 .12/17/38 .Not Rev. . 3/25/39 . 10/15/38 . 1/14/39 . 3/25/39 . 12/17/38 . 4/ 1/39 .12/ 3/3» .Not Rev. . 3/11/39 .Not Rev. .Net Rev. . 3/ 4/39 .10/15/38 . 12/17/38 .Not Rev. .12/17/38 .Not Rev. .Not Rev. .Not Rev. .18/ 8/38 . 8/17/38 .Not Rev. . 1/14/39 . 3/ 4/39 . 7/23/-<'( . 4/ 1/39 ..20 ..20 . . 20 LOONEY TUNE CARTOONS (16) Chicken Jitters Very Good 7 Daffy Doc Lively 7 It's An 111 Wind 7 Lone Stranger and Porky Very Funny 7 Porky In Egypt 7 Porky in Wackyland 7 Porky's Movie Mystery. .. Cartoon Fun 7 Porky's Naughty Nephew Average 7 Porky the Gob Amusing 7 Porky's Tiie Trouble 7 MELODY MASTERS (18) Dave Apollon Fair 7 Blue Barron 10 Larry Clinton 10 Jimmy Dersey 9 Merle Kendrick Exeellent 10 Ray Kinney Just Fair 10 Jerry Livingston 10 Clyde Lucas Snappy 10 Russ Morgan Fair Swingcopatlon Miisie With a Smile ...Lively and Peppy ... m Artie Shaw Okay 10 MERRIE MELODIES (26) Teth. Couat Me Out Fair 7 ..I2/I7/J8 Daffy Duck and the Dinosaur Excellent 7 .. 3/25/39 Daffy Duck in Hollywood 7 ..Not Rov. Day at the Zoo Excellent 7 .. 3/18/39 Dog Gone Modern Funny 7 .. 1/14/39 Feud There Was Grab It 7 .. 9/17/38 Goldrush Daze 7 ..Not Rev. Ham-ateur Night 7 ..Not Rev. Johnny Smith and Poker-Huntas Swell 7 ..IZ/I7/S8 Prest-o Change-o Good 7 ..4/ 8/39 MERRIE MELODIES (26) Tech. (Cont.) Little Pancho Vanilla. .Clever 7 ..tO/IS/18 Mice Will Play 7 ..Not Rtv. Night Watchman Entertaining 7 ..11/21/88 Robinhood Makes Good .. Diverting 7 ..3/ 4/39 You're An Education ... Fair 7 ..12/ J/88 TECHNICOLOR SPECIALS (() Immortal Brush Unusual 9 . . 10/ 8/St Master's Touch 10 ..Not Rev. Pow Wow Very Interesting 10 .. 9/17/J8 TRUE ADVENTURES (13) Chained Gripping 10 .. 3/25/39 Defying Death Thrilling II ..12/3/38 High Peril Good Suspense 12 ..3/ 4/39 Human Bomb One of tho Best ... 12 .. 1/14/39 Identified .. Excellent 12 .. »/24/38 Toils of the Law 12 ..Not Rev. Treacherous Water Thrilling 12 ..12/17/38 VITAPHONE VARIETIES (12) Gadgeteers .. Kind of Silly 10 ..12/17/38 Great Library Misery. .. Excellent II .. 9/17/38 Robbin' Good Excellent 10 ..11/21/38 Ski Girl Splendid 10 .. 1/14/39 Table Manners Good 10 .. 9/17/38 Tax Trouble Fair 10 .. 3/18/39 Vaudeville Interlude IS ..Not Rev. STATES RIGHTS Dalcarlla — The Heart of Sweden (Sanders) . . Excellent . Datelines (Lenauer) ...Novel Idea Fishing in the Fjords (Sander.) Interesting Frosty Frolics (Lenauer) .Refreshing Gems of the Orient (Modern) Interesting Getting Your Money's Worth (Lenauer) Revealing Man's Paradise (Mod- ern) .. Good Master of the Camera (Pictorial Films) ... Interesting Memory Lingers On (Ennis) Interestino Midsummer In Sweden (Sanders) New England. Yesterday & Today (Jam Handy).! North Sea (Lenauer)....! River, The (U. S. Doc. Film.) DIst. by Par..! rrailing the Jaguar (Hoffberg) . .\ Trees and Men (Modern Talking Pict.) . .Beautiful Good SCREEN TRAVELER (13) Ancient Cities of Beautiful and Gay Buda- pest Very Good Cebu Interesting Fabulous Marseilles ... Exoellont .. Hong Kong. Gateway to 18 ..11/ 5/S8 8 .. 8/18/J8 10 ..11/ 5/S8 II . .12/17/38 10 . . 3/25/39 II ..I2/17/J8 35 .. 7/16/38 10 . . 3/12/38 10 . . 8/13/38 10 ..11/ 9/38 19 . . 4/ 1/39 20 .. 3/18/39 31 . . 1/ 8/38 28 . . 8/29/38 10 . . 5/14/38 li . . 8/ 6/38 10 . . 4/16/38 9 .. 6/11/38 10 .. 6/11/38 SCREEN TRAVELER (Cont.) Comment Running Reviewed Tima Is.ue Of China Excellent IS .. 2/l2/3t Makae.ar Goad 10 .. 8/ 6/38 Manila, Queen City of Pacific Superb 10 .. 2/12/38 Norman Coa.t Good 10 .. 6/11/38 Old Town, of Normandy Fa.einatlng 10 .. 4/IS/3t Roeort and Quaint Town. of the Blue Coaet Exeellent 10 .. 4/lt/U Rio de Janeiro Excellent 10 ,. 8/ 8/88 Singapore, Cro.. Road. of the East Fascinating 10 .. 2/IJ/Ji Venice Fatainating 10 ..1/ (/IS SERIALS COLUMBIA Flying G-Men Groat Adventure. of Wild Bill Hickok Seoret of Treaeuro I. land .... Spider's Web REPUBLIC Dick Tracy Return. Fighting Devil Dog. Lone Ranger Return. Hawk of the Wild.rnss. UNIVERSAL Buck Rogers Flaming Frontier. Red Barry Scouts to the Reteuo Rsvlowoi No. Chaps. I..U* •( 15 Chaps. 2/ 4/3» 15 Chap.. 7/23/9I 15 Chap.. 4/ J/8i 15 Chap.. IO/2i/SI 15 Chap.. 8/ S/3t 12 Chap.. 5/28/88 15 Chaps. 2/ 18/89 12 Chap.. 11/26/38 15 Chap.. 2/11/39 15 Chap.. 6/ 4/88 13 Chap., 10/22/38 12 Cbap.. 12/10/18 CLASSIFIED ADVERTISING Ten cente per word. 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Personnel of production and distribution companies. Distribution percentage tables. The foreign markets. Equipment Buying Guide of great importance. A complete list of all features released in the United States since 1915, who produced them, who released them, release dates and FILM DAILY review dates. And 1,001 other important bits of information. Subscribers to the Film Daily receive the FILM DAILY, filmdom's leading daily trade paper, five days a week, for a full year — short subject editions four times a year — one mammoth special edition every summer plus the FILM YEAR BOOK which is unequalled in value — information — advertising and considered the Recognized Standard Reference Book of the motion picture industry, all for only $10 per year. SIGN THIS COUPON AND MAIL IT TODAY— AND GET THIS BOOK IHE NEWSP4PIK or HIM DOM am /ViLTHINEWS All THinMI fir^l?DAILY- THE FILM DAILY 1501 Broadway New York, N. Y. Hollywood Office: 6425 Hollywood Blvd. Hollywood, Calif. Gentlemen : Please enter my subscription to the FILM DAILY SERVICE, and send my 1939 YEAR BOOK as soon as it is off the press. I enclose my check for $10.00 (Foreign subscription, $15.00). Name: Street: City: State: DATED FOR COAST TO COAST OPENING FOR THE BIG HOIIDAY PIAYING TIME AT- Four Sfar, lOS ANGELES indefinite run starting April 8th Globe, NEW YORK CITY long run engagement starting April 8th Baloban & Katz Garrick, CHICAGO starting April 7th Loew's Plaza, WORCESTER starting April 8th Loew's Stillman, CIEVEIAND starting April 7th | Warner's Roger Sherman, NEW HAVEN starting April 12th CORINNE LUCHAIRE HARTFORD CALLING... Do.Fi.nofWo.«rBro..or.hew,re.osoy opened =. .h. S.roa<.,.l.e .heCr. w„, BUed A- r lobby wo. ionmed ond s.dewolk l.ne 200 were stond.ng, ' „H.,s.terhis9'«o"l'ow. „.o.--edoMblock.tH=..off.oJoh Hessefcr 9 ^^^^ P.S. in with EDNA BEST BARRY BARNES MARY MORRIS • LORRAINE CLEWES • SALLY WISHER Directed by BRIAN DESMOND HURST Associate Producer IRVING ASHER RELEASED THRU UNITED ARTISTS Did you see that great S-page publicity break in LifJ Magazine that pre-sold the picture in 1,900,000 homes?l ©CIB 412635 y XHARLES E. ("CHICK") LEWIS Editor and Publisher REVIEWED IN THIS ISSUE Man of Conquest Back Door to Heaven The Lady's From Kentucky Frontier Pony Express The Family Next Door Double Crime In the Maginot Line April 15, 1939 Vol. 30 No. 12 Entered as second class matter at the Post Ofifice at East Stroudsburg, Pa., under the Act of March 3, 1879. Contents copyrighted 1939 by Show- men's Trade Keview, Inc. SINGLE COPIES — 10 CENTS F. ). A. McCarthy Eastern HDiivision Sales Manager for Universal Pictures who leads his forces into Cincinnati on Apni 15 where the first of three regional sales meetings will begin under the direction of William A. Scully. Letters from your patrons! Hundreds of thousands write in for photos and litera- ture. They watch for Leo's gay message each month. It reaches more than 46 million readers monthly! EVERY MONTH I CHAT WITH ALL YOUR CUSTOMERS! Here's the next issue of M-G-M's popular LION'S ROAR column, the fastest-growing column in America. It is typical of the breezy message which appears in a special preferred position monthly in leading national magazines: Cosmopolitan, Redbook, Time, Look, Liberty, American, College Humor, Parents' Magazine, McCalPs. Ask your M'G-M representative to show you the national publishers' scientific survey of how this and other M-G'M advertising covers your community and pre-sells the attractions of The Friendly Company. I I \ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ * ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ The greatest star of the screen! Has Judge Hardy's delightful family dropped in on you yet? If by chance they haven't, why don't you drop in on them? ★ ★ ★ * You'll know they're in town when you see this sign : HERE'S A CHALLENGE, Mickey Rooney (himself . . . not a stand-in) will write a congratulatory letter to the five best copiers of the above drawing. Mickey's letters are very personal. So send yours (don't make it too big) to Leo, M-G-M Studios, Box O, Culver City, Cal. We are the final judges ... all drawings become our property . . . none will be returned. ★ ★ ★ ★ All who send in drawings but don't win one of Mickey's personal letters will re- ceive (with our compliments) The Screen Forecast, giving all the inside dope about coming Metro-Goldwyn-Mayer attractions, of which there are many. * ★ ★ ★ And one of the most attractive of the attractions brings together Claudette Colbert and James Stewart in a Van Dyke-directed opus entitled "It's a Wonderful World." * ★ ★ * No matter what your opinion of the world may be, you won't deny that it's a wonderful picture. ★ ★ ★ * In addition to Claudette and James, Guy Kibbee, Frances Drake, Edgar Kennedy, Ernest Truex are in the cast. HE'S LOOKING FOR A BIGGER WORD THAN COLOSSAL! (Above is a portrait of the M-G-M representative who will acquaint your favorite theatre with information about the new season pictures. M-G-M is the leading motion picture com- pany in the world. The season coming to a close has been the best in its history. But the new season's line-up is considered the last word in screen entertainment. Again— write for The Screen Forecast.) ★ ★ ★ * Early in June we shall all say a gay hello to "Good-Bye Mr. Chips." Our scouts report that Robert Donat's per- formance is his best ever, and director Sam Wood's screen translation of the James Hilton novel is perfection. ★ ★ WIZARD OF OZ (More rhythmic notes) THE TIN WOODMAN (Jack Haley) The woodman with his blade so trusty Must yield to oiling daily. For when he weeps his joints get rusty. Oh, Jeeper Weeper Haley! (To be continued) ★ ★ ★ ★ May also comes in like a lion. .If^ril 15. 1939 SHOWMEN'S TRADE R V I K W Page 3 The Editorial Page Neely Bill Hearings No one reading the statements made before the Com- mittee can help but agree that the arguments advanced by Sidney Kent, William Rodgers and George Schaefer were far more substantial and convincing than those ad- vanced by the supporters of the Bill. Unfortunately, the vast majority of independent ex- hibitors who are supposed to derive so much benefit from the passage of the Bill cannot journey to Washington to express themselves. Thus far only Allied and a group of organi2,ations with no investment or important connec- tion in the exhibition field, have been speaking on behalf of the measure. It is no secret that the Neely Bill has been used and abused for purposes far and beyond the relief the Bill is supposed to bring. As a matter of fact its proponents and their dubious army of supporters appear to be wag- ing a battle against the industry rather than on behalf of a piece of legislation. But then Allied stated distinctly, at one of its con- ventions, that it was out to give the majors all the grief it could via legislation and lawsuits. Overlooking the fact that in so doing it may be kicking its members in the shins. Just in case you missed it on previous occasions may we reiterate that in our opinion the Neely Bill is NOT good legislation for our industry and is apt to cause much havoc in the distributing system in many ways not the least being the basic cost of film rental to the inde- pendent exhibitor. And if the proponents want to accuse us of being subsidized because we say this then tell 'em to go ahead. A A A Trade Pact Progresses Discussion of the Neely Bill always brings us to the Trade Pact Draft. And indications thus far on the latest draft show far more satisfaction on the part of exhibitors than with the earlier ones. It certainly approaches something really resembling a desire to eliminate the troublesome practices of the in- dustry insofar as it affects the exhibitor and distributor and give definite encouragement that further negotiations will ultimately bring about a complete elimination of any practices that might be construed as unfair to either side of the argument. STR is convinced that the draft in its present form should be accepted with the provision that negotiations are to continue on those portions of the draft which are not entirely satisfactory until an understanding, agreeable to the exhibitors, is reached. No one in his right mind can claim that real conces- sions haven't been made by the distributors. But we must not lose sight of the fact that the evils developed over a long period of years and cannot be eradicated or adjusted overnight. AAA A Motion Picture Exposition We rather like the idea of a Motion Picture Exposition as will be ofi^ered in conjunction with the New York AUied's Convention. If memory serves us correctly there were several such Expositions about 25 years ago. All the producers, dis- tributors, equipment manufacturers and dealers partici- pated and as we recall, the public flocked to them by the thousands. One was held in the old Madison Square Garden and the others in Grand Central Palace. As a means of promoting public goodwill and a closer understanding of the industry, an Exposition could be arranged for every key city in the United States. This, in conjunction with an intelligent advertising campaign, could do wonders for the industry both in cementing a better understanding as well as stimulating interest in the nation's theatres where the pictures play. We hope the New York Exposition will point the way for this suggestion. A A A New STR Service Commencing in this issue, STR will convey weekly a digest of production and product information which should be important to theatremen everywhere. Each week you will be able to know exactly what pictures are in production or in process of editing and thereby be in a position to anticipate forthcoming product. This is especially important for theatres, both circuit and independent, who must anticipate their future bookings far in advance. As in all other STR service departments, this one also was suggested by theatremen. And, as in the past, it is just a matter of time before you will find this idea imitated or duplicated by the other weekly trade journals. If additional information is desired or the presenta- tion of this material is not exactly as you want it, please let us know so that we can bring it to its greatest efficiency in the shortest possible time. —"CHICK" LEWIS Page 4 SHOWMEN'S TRADE REVIEW April 15, 1939 Universal Prepares Program For First Regional Meeting Agenda Announced For Cincinnati Group; Details of Product Next Week Universal executives were busy this week working- on plans for the three regional meetings which the company will hold, the first of which in Cincinnati will begin this Saturday. At hat time William A. Scully, gen-^'J^ Visiting A Studio ■ral sales manager, will reveal details of the company's 1939-40 program which will consist of 40 feature pic- tures to be made by Uni- ^ versal, three ^^^^^^^ ring Richarci A r 1 e n and Andy Devine and seven Westerns starring Johnny Mack Brown. In addition to the fea- Nafe Blumberg Matthew Fox tures there will be four serials, 52 single reel shorts, 13 two reelers and one three reel subject besides the regular semi- weekly issues of Universal News. Saturday's meeting in C i n cinnati will be opened by Scully, who will give a resume of current product, both of the season just ending and for the sea- son soon to begin. The sessions will be held in the Nether- land Plaza Hotel. Sun- day's session will begin with a screen- ing of "The Mikado", special re- lease made in England, at 10 A.M. issue Cliff Work William A. Scully After that the delegates will see screen tests of several newcomers who will ap- pear in Uni- versal Pic- ■i ur.es next season. The product an- no u n c ement itself will be made on Sun- day afternoon and will be followed by the awarding of prizes to bookers for contests this season. Monday's sessions will be de- voted to individual managers' meetings. The Convention will close at 4:00 P.M. to allow exec- utives to catch a train for Chi- cago where sessions will begin the following day. Among the speakers at the three day meeting will be Presi- dent Nate Blumberg, F. J. A. Mc- Carthy, eastern division sales manager; William J. Heinenian, western division sales manager; Joseph H. Seidelman, foreign sales manager; Louis Pollock, eastern director of advertising and publicity and Sales Manager Scully. Although no actual titles have been revealed as yet, it is known that Universal will have many stars on its new season's program who have never before made pic- tures for the company. It has already been announced that W. C. Fields and Charlie McCarthy will make another picture for the company. Deanna Durbin will certainly be slated for at least two pictures, although she is due to make another one for release this season, "That Certain Age" having been released in the 1937- 38 season and "Three Smart Girls Grow Up" being the only Durbin film for release so far in the 1938- 39 season. STR will carry the full line of pictures and stars in next week's Mr. and Mrs. Harry Britwar of Prudential Theatres, of Long Is- land, take a "Busman's holiday" during their Florida vacation by visiting the Fleischer studios, where they had preview glimpses of "Gulliver's Travels", Techni- color feature length cartoon, to be released by Paramount. SHORTONROGERS DRIVE IS READY Theatres Enrolled Will Get Subject Gratis Production on "For Auld Lang Syne", short subjects for this year's observance of Will Rogers' National Theatre Week', which begins April 20, has been com- pleted, according to Major L. E. Thompson, RKO executive and chairman of the campaign. The stars include Spencer Tracy, De- anna Durbin, Lowell Thomas, Robert E. Sherwood and Ray- mond Massey. The film was pro- duced with the cooperation of MGM, 20th-Fox, RKO, Universal and Warner Bros. Harold Rodner, WB executive, supervised the Coast sequences, while A. P. Waxman, campaign director, supervised those filmed in the East. Eastman Kodak (J. E. Brulatour), Dupont-Pathe, and Filmex-Gevaert contributed the raw stock. National Screen Service will handle the shipping of all prints, which will be fur- nished gratis to all exhibitors who enroll their theatres to take col- lections from the audience. Orders can be placed with any branch manager or salesman in any enchange center. Among those who will attend all or some of Universal's Jhree regional meetings are those pictured above. Left to right they are F. J. A. McCarthy, eastern division sales manager; William J. Heineman, western division sales manager; Joseph H. Seidelman, foreign sales manager; John Joseph, director of advertising and publicity and Louis Pollock, east- ern advertising and publicity chief. Next meeting after Cincinnati is set for Chicago. ITOA OKAYS TRADORAFT Makes Reservations On It, However TO FIGHT DUAL BILLS The ITOA of New York ap- proved the new Trade Practice Draft at a meeting this week "with reservations." Characteriz- ing it as a step in the right direc- tion, the group named four es- sential issues which it said were either omitted from the draft or were inadequately set forth. At the same time the group decided on an increased campaign against double features. Most of the ITOA objections to the new draft were in regard to its arbitration provisions, re- lating to what shall be subject to arbitration. Another bone of con- tention with the ITOA is its be- lief that the distributors should be prohibited from re-allocating a picture, once an allocation has been made. O'Connor to Coast To Inspect Product John J. O'Connor, vice presi- dent and general manager of RKO Theatres, left last week for Hollywood where he will inspect next season's product in the mak- ing and install Charles Koerner, division manager, in Los Angeles. Enroute, going and coming, O'Connor will stop off at some of the principal cities in which RKO has theatres. SHOWMEN'S MOTION PICTURE Trade Review Vol. 30, No. 12 April 15,1939 Title and Trade Mark Reg. U. S. Pat. Off. Charles E. "Chick" Lewis Editor and Publisher TOM KENNEDY HAROLD RENDALL ROBERT WILE Associate Editor Advertising Mgr. Managing Editor WEST COAST OFFICE ANN LEWIS, West Coast Manager Guaranty BIdg.. 6381 Hollywood Blvd. Hollywood, Cal., Tel. Hollywood 1390 CHICAGO REPRESENTATIVE MARSHALL REINIG 612 No. Michigan Ave., Chicago, III. Telephone: Superior 7646 FOREIGN REPRESENTATIVE jOCK MacGREGOR, 20 Portsea Place Hyde Park, W., London, Eng. Showmen's Trade Review is published weekly by Showmen's Trade Review, Inc. Publication office, 34 North Crystal St., East Stroudsburg, Pa. Editorial and ad- vertising offices, 1501 Broadway, New York City. Tel.: Bryant 9-5606. Sub- scription price in the United States and Canada, $2.00 per year. Foreign $5.00 per year. Single vopies, ten cents. Sub- scribers should remit with order. AH contents copyrighted 1939. .Ipril 15, 1939 SHOWMEN'S TRAD ]<. R 1-: V 1 J-. VV Page 5 ennedy's orner What interested Senalors far more than the Necly Bill at the sub-coniniittee hearing Tuesday was the published salary of Louis B. Mayer, ex-exhibitor who made good in Hollywood, and drew last year pay ehecks totaling more than all 96 Senators com- bined. What has been getting more play from columnists is the corking publicity idea of the War- ner space-getters with that stunt about "Confessions of a Nazi Spy" and the deep, dark secrecy surrounding its filming — "even the publicity men can't see the stills" reported the latest "insider" in his column this week. Standout happenings of the town this week included the open- ing of Repblic's regional meeting, which started Wednesday with a burst of enthusiasm set off bj' the bang-up job of hit-making done on "Man of Conquest". Also new angles put on older events and pictures. "Snow White" with French dialogue opened with Walt Disne}' himself as one of the patrons of the Waldorf. The Criterion is bringing back "Mu- tmy on the Bounty", and K. Hep- burn's stage hit is making her a screen star again, with a local theatre reviving a group of her films. Monogram proudly presented "Streets of New York" at a press showing Wednesday, followed by a luncheon, while Ray Johnston headed back from the Coast for a brief stay and conferences in New^ York. Paul Lazarus, Jr., took over the presidency of the AMPA Thursday — and here's wishing him the best for his term as top man of the ad get-togetherers of the town's film circles. And to con- clude with a patriotic note, we'll be watching with interest that 13 weeks' Spyros Skouras drive of the National Theatres chain, which will stress the American- ism theme in newspaper, display and theatre decorations. BOfiDY SIGNS ORDER Action in RKO Reorg. Paves Way for New Company The signing of an order of set- tlement in the RKO reorganiza- tion by Federal Judge William Bondy, which had been expected since April 3, marked the techni- cal emergence of RKO from 77B and the Chandler Act. Propon- ents of the plan, it was learned, do not want an underwriting agreement now because of mar- ket conditions. Consummation of the plan is not intended for sev- eral months by the proponents, indicating that Atlas and its allies may wait until appeals have been settled. Par. Pep Club Dance Eli Dantzig's orchestra and several outstanding acts have been lined up by Bob Weitman for the Paramount Pep Club Dance to be held April 28 at the Hotel Astor. COL TO HAVE 3 SESSIONS First Opens May 8 in Atlantic City OTHERS IN CHICAGO, L. A. Columbia's annual sales con- vention this year will be divided into three sessions, according to General Sales Manager Abe Mon- tague. The meetings have been set for Atlantic City, May 8-11; Chicago, May 14-16, and Los An- geles, Ma}^ 20-22. Jack Cohn will attend the Atlantic City meeting. Montague will preside over all three sessions. Sales executives present at the Chicago and At- lantic City gatherings will be Rube Jackter, Louis Astor, Louis Weinberg and Max Weisfeldt. Nat Colin, New York division manager, Sam Galanty, Mid-East division manager, Sam Moscow, Southern division manager, will head the delegations in Atlantic City; Phil Dunas, Mid-West di- vision manager, Carl Shalit, Cen- tra! division manager, will be at Chicago; and Jerome Safron, Western division manager, will be at Los Angeles. In addition to home office ex- ecutives and those named above, branch managers and the entire sales force in the respective terri- tories will be present. Ark. I.T.O. To Meet April 23-24 Annual convention of the In- dependent Theatre Owners of Arkansas has been definitely set for Sunday and Monday, April 23-24, at the Marion Hotel, Little Rock, Ark'., it was announced this week by J. F. Norman, prexy. Griffin on Coast For SMPE Meet Herbert Griffin, vice president International Projector Corpora- tion, is visiting West Coast Branches of the National The- atre Supply Company and will at- tend the Spring meeting of the Society of Motion Picture Engi- neers, Hollywood, California, Ap- ril 17th to 21st. Anti-Censorship Meeting April 20 Producers, exhibitors and the trade press will be represented at an anti-censorship meeting to be held April 20, 8:30 p.m., at the Hotel Astor. Louis Nizer, secre- tary of the New York Film Board of Trade, will preside. Lee Balsly Resigns Lee Balsly, ad sales manager at 20th-Fox, resigned this week to enter the theatre business with the R. R. Allison circuit in Cres- son. Pa. He will be succeeded by Ed Hollander, who will have full charge of the operations of the ad sales department. N.Y. PREVIEW MART-SEARS Opening During Fair Will Help Films SET "JUAREZ" CAMPAIGN Predicated on the belief of Grad Sears, Warners' sales head, that with the opening of the New York World's Fair, New York will become virtually a world pre- view market, Warners will back the $2 run of "Juarez" at the Hollywood Theatre, where it is scheduled to open April 25, with a $100,000 advertising campaign, it was announced this week by S. Charles Einfeld, director of advertising and publicity. On the angle that "times are what you make them," and in view of the critical situation abroad, it is Sears' further belief that it behooves the industry to stress the further intensive culti- vation of the American field. Prestige from "Juarez" opening in time for World Fair visitors will be valuable to exhibitors everywhere, Einfeld pointed out. The picture is not scheduled for national release until some time after the New York premiere. Important Dates 1.1-17: Univel■:^al icxional iiiu'jt, ( iiictiiiiati. April 17-21: SMI'lC Spring conveii- ion, l{()oscvelt Hotel, Hollywood. April 18-20: U. rcxional meet, Chicago. April 20-21 : Republic regional meet, Chicago. April 20-27 ; Will Rogcr.s National The- atre Week. April 22-24: Univer.sal regional meel, San Franei.sco. April 23-24: Ark. I.T.O. annual oii- vention, Marion Hotel, Little Rock. April 25-26: Republic regional meet, San Franci.sco. April 28 ; Paramount I'cp Club Uance, Hotel Astor. May 4-6 : Monogram convention, Drake Hotel, Chicago. May 8-10: United Artists sales con- vention, Los Angeles. May 8-11: Columbia regional meeting, Atlantic City. May 14-16: Columbia regional meeting, Chicago. May 20-22 : Columbia regional meet- ing, Los Angeles. May 21-27: Silver Jubilee of Morris Joseph, Universal branch manager at New Haven, Conn. May 23-25: N. Y. Allied "World's Fair convention," Hotel Astor. June 13-15: Allied National conven- tion, Nicollet Hotel, Minneapolis. Joseph Celebrates Jubilee May 21-27 Many exhibitors in the New Haven district plan a week of Universal features and shorts from May 21-27 in honor of Mor- ris Joseph, U branch manager at New Haven, who will celebrate a quarter of a century of con- tinuous service with that com- pany. Page 6 SHOWMEN'S TRADE REVIEW April 15, 1939 The world premiere of Republic's "Man of Conquest" at the Majestic Theatre, Houston, Texas, on April 6, was one of the most important events in the history of that city. Caught by the camera at the airport in the photo at the left were R. J. (Bob) O'Donnell, managing director of the Interstate circuit (extreme left); Gail Patrick, feminine lead in the film (second from right) and Herbert ). Yates, Republic prexy (extreme right). Shown emerging from the theatre are Mrs. Richard Dix (left), O'Donnell, Richard Dix, featured player (in background) and Al Lever, city man- ager of Interstate. "Man of Conquest" has been held over for a second week at the Majestic, it is reported. "Don't Hamper Films With An Unwise Law"— Schaefer RKO Prexy Answers Charges of Pro- ponents of Neely Anti-Block-Booking Bill Washington — Appearing this week at his own request to answer charges made earlier by proponents of the Neelv anti- block-booking and blind-selling measure, George J. Schaefer, RKO prexy, told the Senate In-'f- there. Samuelson has said that somebody dropped a load of bricks in his back yard and moved to block a license for an old opera house he is converting into a movie house. This wasn't done by us, but by an independent exhibi- tor who intended to build another theatre. Don't single us out for legislation while these men are effecting monopolies in their ter- ritories." "Don't hamper the industry with unwise legislation," he con- cluded. He was followed by Ralph Block, former SWG prexy, wl.o asserted that enactment of the Neely bill would demoralize pro- duction, and by Kenneth Thom- son, SAG executive secretary, who said the bill's passage "would in- evitably cause the closing of many theatres, curtailment of produc- Capitol Gets "Conquest" The first Republic picture ever to play that house, "Man of Con- quest" is scheduled to open April 27 at the Capitol Theatre on Broadway, it was announced this week by James R. Grainger, Re- public president. tion and the consequent unem- ployment of the actors." Speaking Thursday, Ed Kuy- kendall, prexy of the MI-'TOA, declared that "constructive solu- tions to our business problems has been hampered by legal inter- ference, legal advice and legal in- terpretations of various court de- cisions." He said that although nearly everything about the mo- tion picture business had been discussed by the Neelj^ bill's pro- ponents, the fact remained that "it is not seriously contended that the bill will ever cure anything but compulsory block-liooking and blind selling." "The exhibitors I represent op- pose the Neely bill," he contin- ued, because "we are convinced that the provisions of the bill as applied to our business under criminal penalties will do nothing but damage." The one solution, he said, was a selective contract con- taining an unconditional option to cancel a reasonable number of pictures out of each contract for any group of pictures. terstate Commerce sub-committee conducting hearings on the Neely bill here that the motion picture industry does not maintain it should be exempt from certain necessary legislation, but that it should not be singled out for bur- densome legislation. Schaefer declared the industry was making more good pictures than bad ones, and that the only hope for better pictures would be througli better writers, better stories, better plays and better production rather than through a Neely bill. He stated that $500,- 000 had been expended by RKO for rights to "Abe Lincoln in Il- linois" and "The American Way" and that both pictures before they are completed will cost $3,000,000. He denied assertions that "Snow White and the Seven Dwarfs" was not sold singly to exhibitors, but pointed out that it was "good business" for exhibitors who took all RKO product to have first- run privileges on the Disney film. Statements that UA has oper- ated successfully without block- booking were refuted by Schaef- er, who declared that "UA has not sold a picture under the terms of a Neely bill and it would be impossible for it to do so, more than any other company." Referring to testimony previ- ously given by Nathan Yamins and Sidney Samuelson, former presidents of Allied States, Schaefer charged that "these men have been complaining for 11 years. Yamins has more theatres today than 11 years ago and now On the dais left to right are William Saal, special representative; Herbert |. has an absolute monopoly in Fall Yates, home office executive; Clair Hilgers, southern district manager; James R. River on product. Samuelson still | Grainger, president of the company and general sales manager; Arthur Brom- has his monopoly in Newton, N. J., I berg, southern franchise owner; Sol Davis, manager of the Oklahoma City ex- because he has the only theatre I change and B. F. Busby, manager of the Little Rock exchange. At Republic's Houston Meeting N. Y. STRIKE ISSETTLED Projectionists Back At Work Again CONTRACT DATING SNAG Following settlement of the I.A.T.S.E. — Local 306 projection room strike late Saturday night, New York exchange operations were back to normal this week. A 15 per cent wage increase retroactive to September, 1937, in those instances where distributors had not put such an increase to effect earlier, was the net result of the strike. Its demand that two operators be hired in every exchange projection room, wheth- er or not the rooms were in use, was lost by the union. The only "hitch" to the signing of the agreement is a dispute as to the dating of the new contract granting a 15 per cent increase and a 35-hour week for the pro- jectionists. According to the union, the pact should be dated Sept. 1, 1937; but exhibitors con- tend the agreement was to date the pact Sept. 1, 1938. It is pos- sible that the point may be settled by arbitration. SECOND REPUB. MEETING IN N. Y. Delegates See Screening of "Man of Conquest" The second of Republic's re- gional meetings was held at the Park Central Hotel in New York this week. The first was in Hous- ton, Tex., last week. Virtually the same program was followed as in Houston with a screening of "Man of Conquest" for the dele- gates to the New York meeting. Those attending were as follows: From New York : Herman Gluckman, Morris Epstein, Sidney Picker, D. Schmer, D. Black, A. Ricci and R. Fannon. From Boston : Herman Rifkin, M. E. Morey, Sam Seletsky, Jack Davis, Al Fecke, Jack Jennings and Cliarles Wilson. From New Haven : G e o r gf e Rabinowitz. From Washington: Sam Flax, Jake Flax, Morris Oletsky and Ed Martin. From Pittsburgh : Jas. H. Alex- ander, Sam Fineberg, Geo. Collins. H. Wheeler and L. Hanna. From Cleve- land : Nat Lefton, Al Lefton, S. P. Gor- rel, L. Mishkind, Al Gregg, F. Belles, J. Lefton and R. Norton. From Cin- cinnati: Max Margolis, G. Kirby, C. Weinberg and C. Liftman. From Phila- iKliihia: Max Gillis, F. Hammerman, G. Fislunan, W. Karrer, N. Silverman .-ind J. Lewis. From Toronto : A W. Perry and Paul Nathanson. From the Home Office: H. J. Yates, J. R. Grainger, G. C. Schaefer, Al Adams, H. LeVine, J. Bellman, Wm. Saal, J. O'Connell, A. L. Pindat, C. Jones, D. Whalen and H. Marcus. Easter Holiday Biz Reported Good Business during Holy Week and right through the Easter weekend was generally good along Broadway, and in some cases even better than last year, a checkup has revealed. Without hysteria, without braggadocio, without making rash promises that we can never hope to fulfill. Twentieth Century -Fox proudly presents its program for the season 1939-40. The company will release fifty- two pictures. In the following pages, we list titles, stars, players and directors that will be used to make up our 1939-40 program. The literary properties outlined are the most important ever offered by this company. From this list will be selected the pictures that will make up our next year's group. In spite of their great merit, a certain percentage of our story properties will fail to develop, because there always has been and always will be a percentage that, in final form, will not reach up to Studio expectations and must be replaced or dropped. This is a situation which is inherent in the production of motion pictures. These hazards, these changes, these heartbreaking dis- appointments are realized only by the man who has to deal day by day with the actual problems of production, but they exist in our industry and they cannot be eliminated. As to the casts, we list that group of personalities un- der contract to this company and those already borrowed from the outside from whom these pictures will be cast. Other deals of course will be made, other names will be added from time to time as they have been in past years; but we do not mention our hopes in many directions simply because these negotiations are not actually completed. In asking you, our customers, to purchase this product, we call your attention to the following facts on which you can base your judgment: 1. The production record of this company for the past four years since the 20th Century- Fox Film Corpo- ration was formed. 2. The list of important box-office names under con- tract to this organization plus our ability to buy our share of additional talent in the open market. 3. The list of impressive and well-known properties from which our program will be made, plus the pur- chase of other timely books or stage plays offered on the market which may be superior to or more timely than some of those we have indicated in spite of their respective merit. 4. The incentive to continue to operate and conduct a successful and constantly growing company and top secure the continued good will and respect of the thousands of contented customers the world over which this company enjoys. 5. The mutual necessity of making product that will produce a profit for ourselves and for you, which can only be done in the future as in the past by producing the greatest number of money -making box-office attractions. These ingredients and the reasons as stated above plus this company's well-known record do not make so-called blind buying quite as blind as some would make you believe. To the exhibitor who has used 20th Century- Fox prod- uct these past four years, we pledge the utmost that is pos- sible to deliver a continuous flow of well made and profit- making quality motion pictures, to the end that we can con- tinue to deserve and secure that support and confidence that has made this company's record one of which we are all very proud. President, 20th Century- Fox Film Corporation Vice-President in Charge of Production General Manager of Distribution OF THE 52 20th CENTVRY-FOX PICTURES FOR PRODUCE 24 FROM THE FOLLOWING GREAT THE RAINS CAME The biggest produaion ever attempted by 20th Century-Fox. Based on Louis Bromfield's best selling novel. Directed by Clarence Brown. Co-starring MYRNA LOY, r5f RONE POWER, GEORGE BRENT with a supporting cast including Cesar Romero, Joseph Schildkraut, Maria Ouspenskaya and Henry Travers. STANLEY AND LIVINGSTONE A production that has been more than two years in the making. A special expedition braved the African wilds for months to obtain authentic scenes. Directed by Henry King. The cast is one of the most impressive in screen history: SPENCER TRACY, RICHARD GREENE, NANCY KELLY, Sir Cedric Hardwicke, Walter Breo- nan, Henry Hull, Henry Travers, Charles Coburn, thousands more. HOLLYWOOD CAVALCADE The "Big Parade" of film history . . . patterned to the scale of "Alex- ander's Ragtime Band." Co-starring ALICE FAYE and DON AMECHE. A cast blazing with luminaries of the film capital. Screen play by Ernest Pascal, from a story by Lou Breslow. MARYLAND In TECHNICOLOR. Produced as a companion piaure to "Ken- tucky." Tingling and fascinating drama that revolves around the breeding of thoroughbred trotting horses and the glorious history of the state of Maryland. From the story by Sonya Levien. Maeterlineh THE BLVE BIRD Starring SHIRLEY TEMPLE. In TECHNICOLOR. One of the most important properties ever acquired by this industry. Based on the play and book of world-wide fame. To be pro- duced with a lavishness that will make it stand out among even the very biggest of 20th*s top-bracket hits. THE COMING YEAR, »ARRYL F. ZANUCK WILL PROPERTIES OR OTHERS EVEN GREATER EVERYTHING HAPPENS AT NIGHT Starring SONJA HENIE. Romantic comedy, thrilling with the grace and heart-lifting beauty of the most spectacular ice ballets yet to present this top-ranking **First Ten" star. DRUMS ALONG THE MOHAWK In TECHNICOLOR. From Walter Edmonds' best of best-sellers. Two whole years of research and writing have been devoted to getting the full throbbing power of this story of pioneer trappers and the American Revolution onto the screen. Its multi-star cast will be one of the year's most impressive. THE MARK OF ZORRO TYRONE POWER will star in this adaptation of one of the most sensationally successful and colorful boxofiice hits in all screen history. A role ideally suited for this most versatile and dashing of great stars. Truly big-picture! A RRITON AT YALE RICHARD GREENE'S sky-rocketing popularity will leap forward again with the showing of this attraction — an intensely dramatic story woven around the traditions and high-spirited aaivities of one of America's greatest universities. SWANEE RIVER The romantic Old South in song and drama. Starring DON AMECHE in a characterization that gives full play to his wealth of talent. LITTLE OLD NEW YORK Starring ALICE FAYE. The famous play by Rida Johnson Young, a notable success on stage and screen, rich in heart-warming sentiment and romance. Perfect for the glorious abilities of beautiful Alice Faye. LADY JANE Another SHIRLEY TEMPLE dramatic spectacle . . . produced with all the breath-taking scope of "The Little Princess." Resplendent with the brilliant and reckless gaiety of New Orleans at Mardi Gras. From the classic by Mrs. C. V. Jamieson. Directed by Walter Lang. AN S. S. VAN DINE MYSTERY (TITLE TO COME) A master-stroke of showmanship stars SONJA HENIE in a story by one of the greatest living writers of detective fiction. A picture loaded with the electrifying surprises for which Van Dine is famous. Eisa MaxwelVs HOTEL FOR WOMEN The flair of the famous Elsa for the daring has made her entertain- ments internationally famous. Here she makes her debut as a screen personality ... in a story she co-authored with Kathryn Scola. A spontaneous-publicity natural ... a word-of-mouth sensation. Di- rected by Gregory Ratofif. The first of three Cosmopolitan Produc- tions. DANCE WITH THE DEVILv An original story by William Rankin and Eleanore Griffin, who wrote "Boys Town." FRONTIER MARSHAL A dramatization of the West in its most lawless and tumultuous days . . . depicting the never-to-be-forgotten exploits of historic Wyatt Earp. HE MARRIED HIS WIFE WARNER BAXTER and BINNIE BARNES, who scored so bril- liantly in "Wife, Husband and Friend," in a story even richer in hilarity and romance. THE KHYBER RIFLES A story of heroic action ... as British regiments and native hordes clash for the gateway to India . . . historic, blood-drenched Khyber Pass. To be produced on a lavish scale. JOHNNIE APOLLO Vital with timely significance and drama . . . showing the disillu- sionment of modem youth facing a troubled world. Story by Samuel G. Engel, Hal Long and Roland Brown. 20,000 MEN A YEAR Quick-on-the-trigger alertness won 20th this story of modern avia- tion's newest phase— the fliers of tomorrow and their training in American colleges. Thrilling and alive with youth. From the story by Frank Wead. HERE I AM A STRANGER Sincere, moving, powerful, human! Father and son drama against a college background. From the novel by Gordon Hillman, first pub- lished in McCall's magazine. SCOTLAND YARD Based on the famous stage play of the same name by Denison Clift. Pulse-pounding with all the suspense and fascination its title suggests. BREACH OF DISCIPLINE The sensational European stage hit about women in the medical pro- fession. STEINMETZ, THE GREAT A production of epic scope, revealing the human side of the scien- tist whose miracles captured every imagination. His early struggles and romance make a story compelling with real-life impact. RED CROSS NURSE A tribute to that inspiring group of women, followers of the Florence Nightingale tradition, whose heroism has repeatedly thrilled the world. BRIGHAM YOUNG America's pages know no more arresting and vital figure than the illustrious founder of the Mormon Church. His indomitable courage in the face of crushing obstacles constitutes one of the most grip- pingly dramatic stories ever written. irving Beriin^s SAY IT WITH MUSIC An exciting new type of American cavalcade — original, differ- ent! Mellow with heart -Warming memories inspired by 25 of the most popular melodies ever written. Prodigal with all that makes for production greatness! I WAS AM ADVENTURESS Vivid-as-life experiences of a woman who led a band of European swindlers. Unmatched for minute-to-minute excitement. A DEAL IN HEARTS A bright comedy of domestic relations and complications . . . involv- ing a wife who fought the eternal triangle with fixe. THE LITTLE DIPLOMAT Starring SHIRLEY TEMPLE. A perfect vehicle ... to be pro- duced with the abundance of show values with which 20th has determined to surround the world's No. 1 star! DANCE HAIX Adapted from W. R. Burnett's colorful and powerful novel of the steel workers, *The Giant Swing.'* Directed by Gregory Ratoff. LILUAN RUSSELL Brightest star of the brightest dnys of New York musical comedy, her story ^Ihttm romantically with diamond brilliance, sparkles with champagne effervescence. The era that gave the Gay White Way its name. BELLE STARR The famous woman outlaw of the turbulent West whose deeds of brazen daring rivalled those of Jesse James. THE POSTMAX WALKS ALONE One of the most compelling titles and one of the most vital stories the studio has scheduled for produaion. These Popular Series SOL M. WURTZEL, Executive Producer 4 CHARLIE CHAX PRODUCTIONS Even stronger casts and higher-budget produaion are planned this year, following the enthusiastic acceptance by exhibitors and the public of Sidney Toler in the title role! 4 JONES FAMILY SERIES The constantly-growing affection of theatre-goers for this family— both individually and as a gcoup— is being reflected in successively larger boxoifice returns. More important story material will still further strengthen their value to you. 3 MR. MOTO ADVENTURES Peter Lorre, as the famous Saturday Evening Post sleuth, has steadily become a more firmly established boxoffice asset. Added impetus will be given his popularity by the stronger material afforded him in 1939-40. 4 JANE WITHERS COMEDIES The wisdom of 20th's star strategy is reflected in the faa that Jane Withers, again in 1938, was high in the enviable "First Ten.** Plans for the forthcoming season include important casts and stories cal- culated to widen her top-rank appeal and marquee pulL — and — 13 ADDITIONAL FEATURES As yet untitled. THE PRODrCING ORGANIZATION DARRYL F. ZANUCK Vice-President in Charge of Production WILLIAM GOETZ Vice-President and Executive Assistant to Darryl F. Zanuck SOL M. WURTZEL Executive Producer Associate Producers Harry Joe Brown Raymond Griffith David Hempstead Nunnally Johnson Edward Kaufman Kenneth Macgowan Gene Markey John Stone Directors Otto Brower Irving Cummings Roy Del Ruth Allan Dwan John Ford Eugene J. Forde Norman Foster Herbert I. Leeds Henry King Walter Lang Sidney Lanfield George Marshall Gregory Ratoff William A. Seiter Malcolm St. Clair Alfred Werker The Writers Jack Andrews Arthur Arthur John Balderston Edwin Blum Lou Breslow Walter Bullock William A. Drake S. G. Duncan Philip Dunne Kenneth Earle Walter D. Edmonds Robert Ellis Don Ettlinger Robert Harrari Sam Hellman Anne Herendeen Ethel Hill Joseph Hoffman Leonard Hoffman Betty Hopkins Frances Hyland Boris Ingster Frank L. James Rian James Jack Jungmeyer Curtis Kenyon, Jr. Fidel La Barba John Larkin Henry Lehrman Sonya Levien Helen Logan Walter Morosco Morris M. Musselman Samuel Ornitz Ernest Pascal William Rankin Eleanore Griflfin Gregory Ratoff Albert Ray Allen Rivkin Sid Silvers Richard Sherman Edith Skouras Milton Sperling Barry Trivers Lamar Trotti Harry Tugend Karl Tunberg Jack Vernon Darrell Ware Frank Wead THE STARS AND PLAYERS The personalities listed below include only those now under contract to 20th Century-Fox. Other established names will be cast in fulfillment of story demands. And 20th will continue its successful practice of develop- ing talent into stars of maximum value. Sidnf*v Tolpr Tyrone Power Jane Withers Kane Richmond Sonja Henie Lionel Atwill Joseph Schildkxaut Alice Faye Henry Fonda George Sanders Don Ameche Joan Davis Slim Summerville Nancy Kelly The Ritz Brothers Wally Vernon Richard Greene John Carradine Marjorie Weaver Cesar Romero Lynn Bari Arleen Whelan Annabella Spring Byington Florence Roberts Warner Baxter Jed Prouty Amanda Duff Binnie Barnes Eddie Collins Pauline Moore Peter Lorre Douglas Fowley Joan Valerie SHORT PRODUCT The policy of producing its own short subjects, under the supervision of Truman Talley, has evoked such a gratifying exhibitor response that 20th Century-Fox will continue it this season. Quality will again guide the planning of these one-reel featurettes. 6 LOWELL THOMAS' MAGIC CARPET OF MOVIETONE Incomparably the finest in its field, narrated by the greatest voice of screen or radio. A subjea whose breath-takingly beautiful photography and interesting subject matter has made it a "must" for all the better theatres. 6 ED THORGERSEX'S SPORTS REVIEWS Already, in one season, an established success. Its unique *'inside story" slant on outstand- ing sports activities accounts for its great popularity. Narrated by the man who knows . . . and knows how to tell it. 6 ORIBRLE-PUSS PARADES The absurdities, peculiarities and laughs in life are shown on the screen while America's No. 1 funny man. Lew Lehr, convulses you with his cock-eyed comment. 4 ADVENTURES OF A NEWSREEL CAMERAMAN To be individually produced— not compiled as in the past— thus heightening the amazing thrill and suspense that have made this series one of your surest-fire attractions. 4 VYVYAN DONNER FASHION FORECASTS In TECHNICOLOR. A subject with sensational feminine appeal that has taken the men by storm. The tops in smartness, beauty and audience pull. With sparkling comment by Ilka Chase that would, in itself, mark this series as outstanding. — and — 26 TERRYTOONS Paul Terry's organization will have ten subjeas in TECHNICOLOR this season— five of which will be delivered before January 1, marking another forward stride in this com- pany's live-wire production schedule. MOVIETONE NEWS Probably never before in this country's life has the public been so intensely interested in news the world over . . . making it a matter of utmost importance that your theatre show the finest in newsreels. Movietone News* f arflung international organi- zation . . . the morale of its cameramen who snatch scoops in the very midst of peril . . . the unequalled speed with which it rushes the news to your screen ... its incomparable corps of editorial specialists ... all make it unchallenged No. 1 in news- reels. Issued twice each week. TRUMAN TALLEY Vice-President and Producer LOWELL THOMAS EDMUND REEK News Commentator General Manager LEW LEHR RUSSELL MUTH Netvsettes European Director ED THORGERSEN HARRY LAWRENSON Sports Commentator Foreign Editor VYVYAN DONNER and HELEN CLAIRE Feminine World FIRST QUARTER RELEASES 1939-40 (TENTATIVE) Release Date Production August 5 HOTEL FOR WOMEN 12 CHICKEN WAGON FAMILY ( starring Jane Withers ) 19 HOLLYWOOD CAVALCADE 26 MR. MOTO adventure September 2 STANLEY AND LIVINGSTONE 9 THE JONES FAMILY AT THE WORLD S FAIR (N. Y.) 16 HE MARRIED HIS WIFE 23 CHARLIE CHAN AT TREASURE ISLAND 30 RED CROSS NURSE October 7 STOP, LOOK AND LOVE 14 A BRITON AT YALE 21 HOLD ME TIGHT 28 THE RAINS CAME JOSEPH M. SCHENCK Chairman oj the Board SIDNEY R. KENT President Printed in U. S. A. .ipril l.\ 1939 S 1 1 ( ) W M E N ' S T K A I ) I'. K I'. \' I !•. W Page 23 WEEKLY PRODUCT CHECK-UP A New Department On this page is a complete list of all pictures in production or being edited. Any picture not released and not listed has already been previewed. If Advance Dope has not been published, the director and principal members of the cast will l)e given. STR's regular Product Check-Up listing all of the pictures on the 1938-39 pro- gram so far delivered will be published again in the issue of May 7. STR is publishing this information in response to scores of rec[uests from exhibitors. ll provides an easy check on what pictures are in production or are being edited. In Production — 43; Being Edited — 67 COLUMBIA Being Edited ONLY ANGELS HAVE WINGS Advance Dope April S OUTSIDE THESE WALLS Advance Dope Febritarv 18 BLIND ALLEY Advance Dope April 8 LAW COMES TO TEXAS (W) Advance Dope February 25 MISSING DAUGHTERS Advance Dope March 25 In Production 1938- 39 ARIZONA COWBOY (W) Charles Starrett Iris Meredith Directed bv Sam Nelson GOOD GIRLS GO TO PARIS Melvyn Douglas Joan Blonde!) Directed by Alexander Hall POWER TO KILL Jack' Holt Gertrude Michael Directed by Lew Collins Produced by Larrv Darmour GOLDEN BOY William Holden Barbara Stanwyck Directed bv Rouben Mamoulian 1939- 40 MR. SMITH GOES TO WASHINGTON Jean Arthur James Stewart Claude Rains Edward Arnold Produced and directed by Frank Capra GRAND NATIONAL Being Edited EVERYTHING HAPPENS TO ANN Advance Dope March 4 In Production MIRACLE OF MAIN STREET Margo Directed by Steve Sekely METRO-COLDWYN-MAYER Being Edited 1938-39 I TAKE THIS WOMAN Advance Dope November 12 GOODBYE MR. CHIPS Advance Dope February 18 THE HARDYS RIDE HIGH Advance Dope February 18 TARZAN Advance Dope February IS LUCKY NIGHT Adva)icc Dofe Februar\ 18 CALLING DR. KILDARE Advance Dope February IS BRIDAL SUITE Advance Dope March 4 under title "Maiden Voyage" TELL NO TALES Advance Dope March 18 under title "One Hundred to One" IT'S A WONDERFUL WORLD Advance Dope March 18 1939-40 WIZARD OF OZ Advance Dope November 12 In Technicolor In Production 1938- 39 6,000 ENEMIES Walter Pidgeon Rita Johnson Directed by George Seitz 1939- 40 GONE WITH THE WIND Vivien Leigh Clark Gable Leslie Howard Olivia de Havilland Directed by Victor Fleming Produced by David O. Selznick In Technicolor ON BORROWED TIME Lionel Barrymore Beulah Bondi Directed bv Harold C. Bucquet THE WOMEN Norma Shearer Joan Crawford Rosalind Russell Directed by George Cukor MONOGRAM Being Edited UNDERCOVER AGENT Advance Dof^e March 18 BOYS' REFORMATORY Advance Dope April 1 In Production WOLF CALL Advance Dope April 8 DOWN THE WYOMING TRAIL (W) Tex Ritter Directed by Al Herman Produced by Ed Finney PARAMOUNT Being Edited 1938-39 RENEGADE TRAIL (W) Advance Dope November 26 under title of "Arizona Bracelets" HOTEL IMPERIAL Advance Dope December 17 UNION PACIFIC Advance Dope Januarv 7 UNMARRIED Advance Dope December 31 under title of "Me and Mv Gal" FEDERAL OFFENSE Advance Dope February 25 GRAND JURY SECRETS Advance Dope February 18 MAN ABOUT TOWN Advance Ihipr February 4 INVITATION TO HAPPINESS /Iclvance Pope February 25 GRACIE ALLEN MURDER CASE . Idvancc Pope I'cbnitiry 25 SOME LIKE IT HOT Advance Dope February 25 MAGNIFICENT FRAUD Adi'ance Ihipe March 25 MR. & MRS. BULLDOG DRUMMOND Advance lh)pe March 25 ISLAND OF LOST MEN Advance Dope April 1 1939-40 BEAU GESTE Advance Dope March 4 In Production 1938- 39 MILLION DOLLAR LEGS Advance F>ope April S 1939- 40 WHAT A LIFE Advance Dope April S HEAVEN ON A SHOESTRING Pat O'Brien Olympe Bradna Directed bv Lewis Milestone CAT AND THE CANARY Bob Hope Paulette Goddard Directed by Elliott Nugent THE STAR MAKER Bing Crosby Louise Campbell Directed by Roy Del Ruth RULER OF THE SEAS Doug Fairbanks, Jr. Margaret Lockwood Produced and directed bv Frank Lloyd LAWFUL OUTLAWS (W) William Boyd Russell Hayden Directed I)y Lesley Selander Produced bv Harry Siierman GERONIMO Adva)ice Dope April 8 GULLIVER'S TRAVELS Cartoon Feature Produced by Max Fleischer In Technicolor RKO-RADIO Being Edited FIXER DUGAN Advance Dope February 25 SORORITY HOUSE Advance Dohe March IS PANAMA LADY Advance Dope March IS under title of "Second Shot" ROOKIE COP Advance Dope April 1 under title of "G-Dog" GIRL FROM MEXICO Advance Dope April S In Production LITTLE MOTHER Advance Dope March 25 FIVE CAME BACK Chester Morris Wendy Barrie Directed by John Farrow RACKETEERS OF THE RANGE (W) Advance Dope April 8 THE DOVE Steffi Duna Leo Carrillo Directed by Lew Landers REPUBLIC Being Edited STREET OF MISSING MEN Advance Dope March 4 BLUE MONTANA SKIES (W) Advance Dol?c April 8 (Continued on page 31) Page 24 SHOWMEN'S TRADE REVIEW April 15, 1939 Man of Conquest Republic Historical-Drama 96 mins. Spectacular Epic of Early America Certain To Receive Enthusiastic Public Acclaim (National Release Date, May 15) Cast: Richard Dix, Gail Patrick, Edward Ellis, Joan Fontaine, Victor Jory, Robert Barrat, George Hayes, Ralph Morgan, Rob- ert Armstrong, C. Henry Gordon, Janet Beecher, Pedro de Cordoba, Max Terhune, Kathleen Lockhart, Ferris Taylor, Leon Ames. Screenplay by Wells Root, E. E. Paramore, Jr., Jan Fortune from an orig- inal story by Harold Shumate and Wells Root. Directed by George Nicholls, Jr. Associate Producer, Sol C. Siegel. Plot: After spending much of his youth with the Cherokee Indians, Dix enlists with Ellis and is wounded in battle. Ellis be- comes President, and Dix becomes Governor of Tennessee. On the evening of his re- election he marries Joan Fontaine, but they have many misunderstandings and separate. He returns to the Cherokees. While in Wash- ington protesting the treatment of the In- dians, he meets Gail Patrick, and accom- panies her to Texas. There, Barrat and Armstrong, loyal to Morgan, who will not fight the Mexicans, decline to join Dix in a fight to save Texas. When word comes that the Mexicans are on the march, killing and plundering, Morgan is convinced Texas must fight, and Dix agrees to lead the army. The Mexicans attack the Alamo. Later, at San Jacinto, Dix outsmarts the Mexicans and with a small army routs them out, thereby establishing the independence of Texas. He becomes first president of the new Republic, with Gail now his wife. SUMMARY: If one is skeptical of the claim that Republic loosened the purse strings for this picture, that skepticism is dispelled immediately after viewing it. For here is an epic produced on a scale com- mensurate with that of other spectacles pro- duced by bigger companies. By virtue of "Man of Conquest," Republic can claim a place in the industry right alongside the leaders. Every phase of production treat- ment, including direction, photography, the musical score and screenplay, is of the high- est calibre. As for performances, Richard Dix enacts the same virile type of role that made him a favorite in such films as "The Vanishing American," "Cimarron," etc., and he does it to perfection. A better choice for the character of crochety old Andrew Jack- son could not have been made, it seems, than with the selection of Edward Ellis. Other performances, right down the line, are in keeping with the epic proportions of the film. The story of Sam Houston has be- come a sweeping panorama of drama, action, romance and pathos — elements that make a film of this type a favorite with the public. Give it your preferred playing time and pro- mote it with a giant campaign. It is strong enough to stand on its own without the addi- tion of a second feature. Get the coopera- tion of the schools and historical societies. Stress the fact that men like Houston, Jack- son, Davey Crockett fought to make this a free, democratic country. OUTSTANDING: Production treatment and performance of Dix and Ellis. Catchline: "The spirit of early America live again in a spectacle as timely as the crusade for democracy." (FAMILY) Legion of Decency Ratings: (For Week Ending April 15) SUITABLE FOR GENERAL PATRONAGE Dodge City Family Next Door Hardys Ride High Housemaster East Side of Heaven SUITABLE FOR ADULTS ONLY Back Door to Heaven Broadway Serenade OBJECTIONABLE IN PARTS Unmarried On Trial The Lady's From Kentucky ( Hollyicood Frez'ieivJ Para. Drama 75 mins. Good Racetrack Yarn With Lots of Action Should Hold Its Own On Any Program (National Release Date, April 28) Cast: George Raft, Ellen Drew, Hugh Herbert, Zasu Pitts, Louise Beavers and others. Based on a story by Rowland Brown. Screenplay by Malcolm Stuart Boylan. Directed by Alexander Hall. Pro- duced by Jeff Lazarus. Plot: Raft, an inveterate small-time gambler and his ever hungry henchman, Herbert, finally get a break with a stake to start a betting establishment and a half interest in a two year old thoroughbred. The other half is owned by Ellen Drew, who with not too much coin, is trying to carry on her legacy, a horse-breeding tarm in Kentucky. Through racing the horse over his head in his first stake race. Raft is brought to the realization that there is more to the racing game than just the betting profits to be accrued. With every- one on the farm keeping an all night vigil while a colt is born, Raft is brought to his senses by their devotion and a love is born within him for the horse and the girl, Ellen Drew. SUMMARY: For those fans who are devoted to pictures with gambling phases, especially racetrack betting this film has enough action and thrills to hold its own on any bill. Raft, as the suave bookmaker gambler, is as usual in a made-to-order role. And surprise of surprises, there is nary a gun in the entire picture. Ellen Drew does nicely as the southern girl, but without the drawl which is brought in rather broadly by Zasu Pitts, who capably assists Hugh Her- bert in putting many good laughs in the picture. The direction is smoothly paced by Alexander Hall, who carries out the rac- ing theme to a fast finish. The production is much above par for this type picture and does credit to Jeff Lazarus. The plot by Roland Brown, has been capably adapted by Malcolm Stuart Boylan. Arrange your boxoffice to resemble an entrance windov*? to a racetrack. Have your ushers and door- man attired in jockey outfits. For ballyhoo have a jockey ride a horse around town with a sign reading "I'm on my way to see 'The Lady's From Kentucky'." OUTSTANDING: George Raft and Ellen Drew. Catchline: "A girl and her horses put him on the right track." (FAMILY) Back Door To Heaven (Hollywood Preview) Para. Drama 85 mins. Unusual Picture Has Plenty Of Food For Thought But Lacks Entertainment Values (National Release Date, April 21) Cast: Wallace Ford, Aline MacMahon, Stuart Erwin, Patricia Ellis, Iris Adrian and others. From an original story by William K. Howard. Screenplay by John Bright and Robert Tasker. Produced and directed by William K. Howard. Plot: The village school teacher and five of her pupils, four of them boys, go through their parts in the grade school graduation. The dullest of the boys, knowing he is to be called on to perform, steals a harmonica. He is convicted and sent to the reform school. Fifteen years later, the school teacher is about to be retired, one of the boys is a successful small town banker, one is in a penitientary, the girl is a burlesque queen and the others are failures. Upon his release the prisoner contacts each of the others, ending up with a prison break from a death cell to attend a class reunion pro- moted as a publicity stunt by the banker. The escaped convict is killed as he flees. SUMMARY: Producer-director Howard earns praise from two sources on this pic- ture; first, because of superb sympathy in the execution of his three-fold official duties, and second, because he made the picture on the assumption that there are moviegoers who think. However, the lat- ter premise takes it entirely away from the entertainment group, and makes it a picture which must be sold through an appeal to the intelligentsia. The parts are all finely cast, with top honors going to Wallace Ford as the criminal, Aline MacMahon as the understanding teacher, and Jimmy Lydon, a youngster will bear much watch- ing. The tempo is neither theatric nor romantic, therefore the film should have a campaign directed at club women, educa- tional societies, social welfare groups and others. A special preview with quoted excerpts from the leaders of these bodies should be a high spot of your exploitation. OUTSTANDING: William K. Howard's direction. Catchline: A gripping study of Ameri- cana— What are we doing for youth? (ADULT) Frontier Pony Express Republic Western 58 mins. Plenty of Thrills, Action, Fast-Riding, Singing in Rogers Film to Please Patrons (National Release Date, April 19) Cast: Roy Rogers, Mary Hart, Raymond Platton, Edward Keane, Noble Johnson, Monte Blue, Don Dillaway, William Royale, Ethel Wales. Original screenplay by Nor- man Hall. Directed by Joseph Kane. As- sociate Producer, Joseph Kane. Plot: Rogers, a Pony Express rider, dis- covers that Dillaway, Mary Hart's brother, is a Confederate spy working under Keane, who seeks to get control of California for himself. Keane hires Johnson, an outlaw, to waylay Pony Express riders and sub- ( Continued on page 31) For Additional Exploitation Ideas on These Pictures Consult the Encyclopedia of Exploitation April 15, 1939 SHOWMEN'S T R A \ ) E R E V 1 VV Page 25 FOR BETTER SHOW SELLING Showmanalyses Have Appeared In STR on Following Pictures Adventures of 1 1 ucklebeny Fum Feb. 18 Broadway Serenade April 1 Christmas Carol Dec. 10 Cowbov and tlie Lady Uec. 3 Duke of West Point Dec. 31 Flying Irishman March 11 Giinga Din Jan. 28 Honolulu Feb. 4 Hound of the Baskervilles March 25 Idiot's Delight Jan. 21 Jesse James Jan. 21 Kentucky Dec. 31 King of the Turf Feb. 25 Little Princess Mar. 4 Made For Each Other Feb. 18 Prison Without Bars April S Pygmalion March 11 Spirit of Culver Mar. 18 Stand Up and Fight Jan. 7 Story of Alexander Graham Bell... This Issue Streets of New York This Issue Sweethearts Dec. 24 Tail Spin Feb. 4 Thanks for Everything Dec. 17 Three Musketeers Feb. 11 Three Smart Girls Grow Up March 25 Topper Takes a Trip Jan. 14 Up the River Dec. 3 Wife, Husband and Friend Feb. 25 Wings of the Navy Feb. 11 You Can't Cheat An Honest Man Feb. 18 Zenobia Mar. 18 Tommy Walker to Cover Southern Territory For Filmack Trailers Filmack Trailer Company of Chicago has appointed Tommy S. Walker, well known motion picture publicist, as its representa- tive in the South. Although Walker will cover the states of North Carolina, South Carolina, Georgia, Florida, Alabama, Mis- sissippi, Virginia and Louisiana, his head- quarters will be in Miami. An increasingly large volume of busi- ness in these southern states made it neces- sary to establish a permanent, resident re- presentative in that territory. "Holly" Sells "Honolulu" With A Practically Costless Campaign A campaign that created remarkable busi- ness in spite of Lent was put on by Manager C. L. Hollister, of the Babcock Theatre, Wells- ville, N. Y., for the engagement of "Honolulu." Among other things, "Holly" staged a mid- night show, which was thoroughly publicized in the newspapers, on a special one-sheet easel on the street and in the trailer. Two dozen paper leis were worn by the entire service staff, in- cluding cashiers, two weeks preceding the en- gagement. Three of the towns leading soda fountains offered "Honolulu" sundaes. A local merchant bought the space on the back. "Holly" promoted a full window display in 3. music shop, consisting of a flat 40 x 60 with the title, cast and playdates ; a 22 x 28 card an- nouncing the sheet music on sale, rows of title sheets from "Honolulu" hit tunes, and radios with a small card tieing in Burns and Allen. And this was a good gag. He distributed 500 coin envelopes, each containing a few erains of sand. Copy was to the effect that if the sands "turns green before 'Honolulu' ends Tuesday night, we'll give you a free prize." Of course, the sand didn't turn green, but if any- one had submitted green sand, "Holly" would have given that person a free pass. The gag created a lot of interest, and impressed the title and playdate on the populace, which is just what the Babcock management hoped. The entire campaign was costless except for $5 to cover the cost of leis, sundae streamers, and the imprinting of the "green sand" en- velopes. Who said it couldn't be done? "Huckleberry Finn" Receives Big Selling Campaign in Toledo, Ohio Well, well, well. Happy indeed are we to hear from Wally Caldwell, manager of Loew's Valentine Theatre, Toledo, Ohio. Wally put over a swell campaign on "Huck- leberry Finn." A Toledo youth resembling Mickey Rooney and dressed up in fishing garb, bannered front and back, paraded through downtown traffic and attracted attention. Special boards devoted exclusively to the film were mounted on both sides of a fleet of trucks operated by a local dry cleaner. Five thousand bookmarks were distrib- uted through 15 branches of the Toledo Public Library. Bulletin boards carried a still, theatre and playdate copy. Circulating libraries and two large department stores also distributed bookmarks. Patrons of downtown restaurants used napkins imprinted with copy about the pic- ture. "Huckleberry Finn" soda streamers were placed in Kresge's and also in a chain of 60 retail drug stores. A special letter was mailed to the entire membership of Loew's Valentine Hardy Family Club, grammar and parochial schools, Toledo Federation of Women's Clubs, Theatre Guild and others. Caldwell promoted window displays on clothing, books and fishing tackle. Besides this, the film was plugged extensively via the radio and received several inches of publicity in daily and weekly newspapers. Rep. Bloom Asks Congress to Honor Alexander Graham Bell Alexander Graham Bell, whose romance and invention of the telephone are dramatized in "The Story of Alexander Graham Bell," may receive posthumous recognition from Con- gress as one of America's great benefactors of mankind. Representative Sol M. Bloom, of New York, the House authority on modern history, has announced he will introduce a resolution calling for the striking of a spe- cial medal in honor of the noted inventor, who died in 1922. Shaffer's "Gunga Din" Campaign Stresses Educational Phases Educational phases of "Gunga Din" were stressed in the big campaign engineered by Manager Frank Shaffer of the Warner Brothers Dixie Theatre, Staunton, Va. The highlight was a quiz contest which broke in the weekly magazine of the Mary Baldwin College, the weekly publication of the Staunton Military Academy and a daily paper printed by high school students. Guest tickets were awarded for the first, fifteen correct answers. Letters, with bookmark enclosed, were mailed to every teacher in the community. Bookmarks also were placed in city, county, college and public schools one week in advance of the playdate. Albany Zone Managers and Executives of WB Theatres Albany Zone manager and executives, gathered at the quarterly meeting held by Zone Manager, M. A. Silver. Harry Gold- berg, national director of advertising, spoke on merchandising campaigns for spring and summer. Jack L. Warner, Jr. also attended. Standing (left to right): C. L. Hollister, Manager Babcock- Wellsville ; Eddie Selette, Manager Albany-Albany; Al Newhall, Man- ager Majestic-Hornell; Dalton Burgett, Man- ager Capitol-Dunkirk; Jim Faughnan, Con- tact Manager; Sid Sommer, Manager Lin- coln-Troy; Joe Weinstein; Al La Flamme, Manager Madison-Albany; Andy Roy, Man- ager Strand-Albany; Chas. A. Smakwitz, District Manager; Jules Curley, Advertising Manager; Jack Swartout, Manager Amer- ican-Troy and Jack Breslin, Manager Utica- Utica. Seated — rear (left to right): Jimmy Macris, Manager Diana-Medina; Max Fried- man, Booker; Ralph Crabill, District Man- ager; Jack L. Warner, Jr.; M. A. Silver, New York State Zone Manager; Harry Goldberg, National Director of Advertising; Bob Rosenthal, Manager Ritz-Albany; F. M. Westfall, Manager Haven-Olean; Leo Rosen, Manager Troy-Troy. Seated — front (left to right) : Mel Con- haim, Manager Strand-Elmira; Bill Leg- giero, Manager Keeney-Elmira; Bill Haynes, Manager Stanley-Utica; Ralph Booth, Man- ager New Family-Batavia; Murray Lafay- ette, Manager Avon-Utica; Al Beckerich, Manager Palace-Jamestown. Page 26 SHOWMEN'S TRADE REVIEW April 15, 1939 THE STORY OF Alexander graham bell MANAGER Smith was sit- ting in his of- fice studying the press book on "The Storv of Alexander Graham Bell." He was scheduled to pla>- the picture within the next three weeks, and realizing that here in- deed must be another outstanding contribu- tion to the motion picture screen, he wanted to prepare a campaign that would assure the film the crowds it deserved. The telephone rang. His secretary ans- wered. "It's Mr. Jones, our district manager," she said. Smart Selling Slants Feature Memorable Hit (REG. U. S. PAT. OFF.) 'Hello, Jones," Smith lifted the receiver. he said. , "Hello" came the voice from the other end of the line, "Just called to see if you had mapped out anything yet on 'The Story ot Alexander Graham Bell'." "Why I'm looking over the press book now," was Smith's reply. "Looks as though we've really got something there." "I had the same reaction," said Jones. "That's the reason I called you. I notice in a trade paper that it piled up a neat gross on its first week's engagement at the Roxy in New York, and is being held over. "I noticed that, too," Smith came back. "And I also got a gander at some of the rave-reviews. Listen to this: 'Finest ever to come from 20th Century- Fox'— Lo.? Angeles Herald & Express; 'Should prove season's top money-maker' — Showmeii's Trade Re- view; 'Has everything a picture should have from' entertainment and box office stand- points' — Hollywood Review. Well, I could go on like that,_ but you get the idea." "Yes, I get the idea," Jones assured him, "and what an idea it is, too. Since you have those ex- cerpts there, why not arrange them on a large board for an ad- vance lobby display? Let's see now. You might head it some- thing like this : 'Amer- ica's most thrilling story is ringing the bell with these rave- reviews.' Of course, you may be able to think of something else, but the idea in general is a swell one. I think all exhibitors playing the picture should use it." "You didn't give me a chance to tell you," said Smith, "but I had already planned such a board, and — " "Let me impress \ou with a few things," interrupted I ones. "In the first place, don't get off on the wrong track. 'The Story of Alexander Graham Bell' is some- thing more than just the biographical rec- ord of a great man — it's a great love story, with as strong an ap- peal for the women as for the men. 1 like that catchline in an ad which says it's 'the dramatic romance of one who struggled, loved and achie\^ed ... a magnificent mo- tion picture pays homage to his genius and to a woman's de- votion'. That's heart-tugging copy. "You see. Smith, if it hadn't been for the love and inspiration of a v^-oman. Bell might never have achieved anything worth while. There's a good angle in that. You'll find several of the lines in the ads hinge on it. It seems to me that it would be smart to A 20th Century-Fox Picture. Directed by Irving Cummings. Associate Producer, Kenneth Macgowan. Screenplay by Lamar Trotti. Original by Ray Harris. get some heralds and some envelopes to ac- commodate the heralds. On the outside of an envelope you could use copi' — well, let's see — something like this: 'For the role a woman played in the life of a great man, open this envelope'. I suggest the word 'woman' be set in large black letters. Or, here's another suggestion for the envelope copy : 'Women! Here is the story you'll love and Link Up "Progress Week" With Showing of Film // your town hasn't had that "community spirif" in some time, here's a swell idea to take to your civic leaders for their cooperation. Stage a "Progress Week" celebration in which you link the strides taken by your city in industrial, business and civic advancement, with the picture. The cut reproduced above gives you a valuable hint as to how it can be done. This still of Don Ameche as Alexander Graham Bell is the theme of the ads and posters. And Norman Rockwell, famous artist, has made a sketch ot it. Several of these stills, framed and playdates added, will be welcomed in "hard-to- get" windows in lieu of the customary cards. cherish for years to come. There's more about it inside this envelope.' Oh well, maybe something better could be used. But I still think it's an important angle, don't you?" "I certainly do," Smith replied. "So im- portant that I'm going to invite the heads of various women's clubs and organizations to attend a special screening. I'm sure that after seeing it, they won't hesitate to recom- mend it to their members. Besides that, I think the women's feature page writer here on our daily paper will find inspiration for a special article based on how the deafness of the beautiful girl Bell loved gave him his great inspiration. And then I'm going to order a big supply of fan photos on Don Ameche and give them to the ladies at tlie matinees. Boy, will they ever go for them! I'm not forgetting the boys, either — I'm ordering some photos of Loretta Young, too." Good Newspaper Publicity Stuff "That's fine," said Jones. "There's an- other thing I'd like to mention. It may seem a minor point to many people, but nevertheless I believe we can do something witli it. You know, of course, that all four of the Young sisters are in the picture. There's Loretta, Polly Ann, Georgiana, and Sally Blane. For one thing, don't you think a story about these famous sisters would be good newspaper publicity material? And how about getting a still of them and making a cutout of it for use in an identification contest? Just as they are, without even masking their faces, I bet it would still be difficult for them to be identified by many fans. But, of course, if you wanted to play- safe, you could draw a mask on each one and then ask readers to identify 'em. Offer free guest tickets to the first 25 or SO who bring the correct answers to the box office." "I gotcha, Jones. I'm making a memo of that idea right now, and I'll certainly use it. By the way, in the publicity section of the press book I see some interesting facts about Alexander Graham Bell. Now I can do one of two things: Either I can get the editor to run a few of these facts in a column each day for a few days in advance of the open- ing, or I can take each one separately, make a l30x out of it, and run it as a teaser. There would be a different leaser on each page, of course. It would be good copy for our programs, too." "I agree with you," said Jones. "Now .l/^ril I?. S 11 ( ) W M h: N ' S T K A I) !•. K \ 1 !■: W /'aye 27 what arc you going to do with your lobby? Got any stunts worked up? Have you ar- raui^ed any special displays?" "Not yet," replied Smith, "but I've a few ideas in iny head. Did >-ou sec that ail on page five in the press book in which the title is surroundeil by stills showing some of the most thrilling moments in "'riic Stor\- of Alexander Graham Bell"? Well, Fjii thinking of making a lol)b\' display, not cx- ;u-il\ like that, but somewhat on that order. And as for a lobby stunt, I was wondering how it would be to have a telephone on a stand, with a large card beside it reading, 'If it wasn't for the telephone, you wouldn't be able to hear the important message we have for j-ou when you lift the receiver.' Instead of the card, 1 could have a pretty girl make the statement. Then, from the olfice, my assistant could make a short and snapp>- sales talk on the picture. Come to think of it, I might have a recording made, .so that all the attendant here would have to ilo would be to play the record whenever the light flashed on indicating that someone had lifted the receiver." "Smith, you're doing all right" put in Jones. "Go ahead and tell me some more about what you're going to do in the way of selling this picture." Full-Page Pictorial Feature "Well, I'm going to see if I can 'crash' the paper with that full-page pictorial fea- ture. I think the ed.'ll go for it in a big way. But just in case he doesn't, I think it would be a wise investment if we paid for it as an ad. Or I can make a giant broad- side of it, and use the front and back, when folded, for institutional copy and possibly a tie-up ad or two. Wait a minute while I mark down the order number of the mat — SPA — there, I've got it. Oh yes, something- else I thought of. How would it be to use a giant telephone in the lobby, or mount one on a truck for street ballyhoo?" Jones coughed, then replied: "You've forgotten what I told you just a few minutes ago. We want to get across the thrilling story, the dramatic romance, the emotional power. In other words, we want 'em to know it's a great picture. Now we can't very well do that and go 'me- chanical' on 'em at the same time, can we? You won't need a big cut-out telephone for street ballyhoo to impress on your patrons' minds the fact that 'The Story of Alexander Graham Bell' symbolizes the tradition of America. Say! There's another angle for Your editor should be a push-over for this pictor- ial-story feature, but just in case he isn't, you can make it part of your regular program or as a throwaway. You can get the stills, blow them up. and make an effective lobby or window display. t/^LEXANDER. GHAHAMBELL IX)N LOHF.TTA IIEMtV AMECHE • YOUNG • FONDA Chntlcs Cobom-Gfiic LMkhon-SpriiiK Bjinslon SiUy Btonc ■ Polly Ann Youni; ■ CeoriiuinaYDunic Here's An Outstanding Layout Although all the ads have definite appeal for all classes of people, we believe the one reproduced above to be the most outstanding. With a mini- mum of copy, it conveys more by virtue of illus- traiion and the "letter" than would be possible otherwise. Plan your ad budget to include it. you. Now's the time to hit 'em with that Americanism spirit, what with the world in a turmoil." "That speech Bell made at the greatest crisis in his life would look all right repro- duced in the lounge or foyer, along with a blowup of Don Ameche in the sketch created by Norman Rockwell. I think I'll use it," Smith said. "Don't forget the book tieup," cautioned Jones. "Grosset & Dunlap have printed a special edition of 'Alexander Graham Bell' to retail for $1. You ought to be able to get displays in all the bookshops, plus the book departments of drug stores and de- partment stores. And by the way, maybe you can get in a plug on the picture either before or after the Chase & Sanborn broad- cast on Sunday night. Don Ameche's the star, you know. Let's see now; is there anything else? I know something I almost forgot. In the story, Loretta Young is deaf. Luckily, your theatre has facilities for the hard-of-hearing, but even if it didn't, you could contact your local hard-of-hearing so- ciety on the premise that the girl Bell loved was deaf, and that her deafness gave him the inspiration for his great achievement. It's simply a matter of winning goodwill for your house, and 1 iliink you ought to make the contacts." "I'll do that," Smith assured Jones, "and 1 want to rig up an effective front, too. Tell nie what you think of these arrangements: There's a swcdl illustration on the 24-sheet which I could cut out, mount and place atop the niar<|uee. If you've got a press book there, you can easily see what I mean. Then I plan to select some of the l)est stills —those representing great moments in the picture — and place them along the front just above the box office and doors. You know — it's something like the idea I had for the lobby display. Also, J think I'll have the artist make cut-out telephones to be sus- pended from the marquee. I'll use 'tele- phones' as the background motif for my regular lobby frames. Nothing 'mechanical' about that, is there?" "Certainly not," Jones replied. "When I said 'mechanical' I meant not to go into the intricacies of the telephone. For that matter, you can take the directory and pick out a few numbers at random each day. You can list these either on a board in the lobby or in your ads, explaining that if a person's number is there, he's entitled to guest tickets to see the picture. If you can get some di- rectories, maybe you can make heralds out of the pages by imprinting your announce- ment over the regular type in red ink. You might designate as your guests to see the picture those whose numbers, when the digits are added together, reach a certain total. For example, if you make the winning total 12, a subscriber whose number is 4314 would be eligible. Likewise, one whose number is 1434, 3144, etc. Then you, could place cards in phone booths and yo|i could personally phone your patrons that — |" Strong, Effective Campaign "Say, Jones," interrupted Smith, "before you go on, will you tell me whether you're paying for this call at that end, or whether I have to stand the charge here? If you're paying for it, then go ahead. Otherwise, maybe we'd better stop. I'm pretty sure I've got a strong and effective campaign mapped out." District Manager Jones couldn't help but chuckle. Then he said: "This call will be charged to the theatre. But that's no reason for you to worry. If you do the things we've been talking about, and add some other good ideas that may pop into your head between now and when the picture opens, I'm almost sure you'll find this conversation was worth many times over the amount it's costing you. Besides — ■ and remember this — if it hadn't been for Alexander Graham Bell, we couldn't have mapped out this campaign together. We should be thankful. So long." GREAT MOMENTS DARRYL F. ZANUCK'S Production of "The Story of ALEXANDER GRAHAM BELL" A Cosmopolilon produclion for 20lh Century-fox. with DON AMECHf lORETTA fGUNG one nENRv FONDA ENCOURAGEMENT: "When are you go- ing to start work on it, Mr. Bell?" With these simple words the woman he loved crystallized the genius of the man who dreamed of spanning continents with the human voice DESPAIR: "The telephone? An air castle! It isn't worth my happiness to try and make a copper wire talk! I'm in love and I want to get married!" But, with Watson, Bell struggled on despite all privation until the great secret was discovered. THE TELEPHONE: Accidentally spill- ing acid and burning a hole in his pants. Bell shouted for help: "Mr, Watson! Come here! I want you!" Watson miraculously heard him through a wire and the telephone was a fact! GREAT LOVE: "Don't say a word. Don't move. All my life I want to remember this moment just as it is—!" In Mabel Hubbard's love Bell foilnd the strength, faith and cour- age to achieve his dream -America's most thrilling story! Page 28 S H O W M E N ' S T R A D E R E V I E W April 15, 1939 Streets of New York IF your audience likes a good heart throb, here's one you can sell for all you're worth, for they'll get a real thrill out of the heart throbs in this picture and we'll wager that many a tear will be shed during its unreeling. "Streets of New York" with Jackie Cooper starred! There's a title for you and a star who will pull them in. But you need more than that to convince them of the entertainment values in this picture, so here's how we suggest you sell it. First of all, don't forget little Martin Spellman, whose acting has won the plaudits of every reviewer who has seen the picture. He's under contract to Monogram so you'll be seeing him in other pictures. Therefore, use his picture and his name in all your advertising. ANOTHER SELLING ANCLE Now, aside from the heart throb angle we have mentioned there's another selling slant which mav be very useful in your city. Where the title "Streets of New York" means tough guys, killing, murder, etc. that angle is a good one. In other words, in such situations, sensationalize your cam- paign. Of course, in many spots the public has been satiated with this type of selling so if yours is one of them, we suggest staying away from that angle. But where powerful drama involving the "tough guy" angle still sells tickets at the box office, that's your cue, for this picture lends itself (REG. U. S. PAT. OFF.) admirably to such a type of selling. But if you find that this Showmanalysis leans toward the less sensational type of selling, it is because we believe that the majority of theatres will prefer to sell it as a heart throb. There's a World's Fair going on in New York, as you may have heard from various sources. That should give you the cue for some fine selling for you'll be playing this picture either just before the Fair opens or after it is underway. How about con- tacting the bus line that runs through your city enroute to New York and asking its officials to placard buses with a sign read- ing, "Ride the Bus Line to the New York World's Fair. See 'Streets of New York' at the Theatre." The local bus depots should give you the same coopera- tion as it will help sell tickets f(jr them as well as for you. Another idea tieing right in with the title would be to rename certain streets in your city temporarily after streets in New York. This was actually done in New York City itself recentljr when Times Square tem- porarily became Hollywood Boulevard for a picture. It is simply done. Have some cards lettered up the same size as the street signs and have them placed on top of the existing metal signs. "Radio City," "Times Square," "Broadway" and "Fifth Avenue" are good choices for such a stunt. The newspapers should cover the ceremony and city executives should officially be present for t'he re-designation of the streets. The title should be emphasized by having arrows printed up reading, "This Way to the 'Streets of New York'." If you have a large quantity printed, be sure that half of them are printed on one side and half on the other in order not to restrict you too much in placing them. Do you remember what a furore the "Apple Annie" stunt created for "Lady for a Day"? Here's a picture on which it can Sell It With the Heart Throb Angle As Your Keynote be repeated. Take a boy from a settlement house, an orphanage, or just a plain boy without any connection but who is a typical boy of your city. For one day he becomes kingpin. Lodge him at the best hotel, have him given the finest meals, have cooperating merchants clothe him from head to foot and to cap the climax, make 'him the guest of honor at the first showing of "Streets of New York." In the picture, Jackie Cooper plaj^s the part of a newsboy. Now here's a stunt in which you have newspaper cooperation practically guaranteed. You stage a con- test with newsboys. The boy who sells the most papers gets a season pass to your theatre. This can be readily tied up with the picture since you are giving something away and the newspaper gets all the benefit. All you ask the newspaper to do is to state in its columns that "Streets of New York" playing at your theatre inspired this contest because Jackie Cooper is a newsboy. A great many men, now prominent in public life or in the business of your city probably started as newsboys. Try to ar- range interviews with them through the newspaper. If the newspaper for which they sold papers is still in existence, it would be especially good material. If possible get photographs of these men as they are today and as they were when they were newsboys. AN UNUSUAL CONTEST As we were writing this we heard of a stunt pulled by Manny Reiner, Monogram's exploiteer, who is busy this week putting over the world's premiere of the picture in Hartford, Conn. He planted a contest in the newspapers, offering prizes to those who could name the greatest number of Hart- ford streets with the same names as New York streets. Besides getting this in the newspaper Reiner got it in an insurance publication in Hartford, which has a wide circulation since Hartford is insurance head- quarters. If your city has numbered streets, you must exempt them from this contest. Your merchants should be glad to co- operate with you on this picture. Here's a line you can use in cooperative ads — "Better Bargains Than You'll See on 'The Streets of New York'." Every merchant in every city outside of New York will see the sales value of a line like that and will be glad to cooperate with you. Special STR Service Since this is an especially appropriate pic- ture for the stunt, send out cards bearing on one side a scene from the picture and sell- ing copy and on the other a personal mes- sage from someone, ostensibly visiting the New York World's Fair or just visiting New York. Have them printed, addressed and stamped and STR will gladly mail them for you so they will have a New York postmark. SHOWMEN'S 'l- Is' A I ) U I'. \ 1 I'. W Page 29 For the small consideration of a pass, you can get the boys who offer shoe shines on tlie streets to place si^ns plugging the pic- ture on their boxes. Give them a supply of lieraUls for their customers to read wliile they arc having their shoes shined. Speaking of heralds reniinds us that Monogram has a swell tabloid herald on this picture which is especially appropriate it vou are selling the picture from the "toiigh angle." It looks just like the tabloids do at times when they have a murder to play up on the front page. Little Martin Spellman, who plays Jackie's brother in the picture, is crippled. This offers the cue for a stunt which should get you a great deal of publicity and good will, most especially the latter. Stage a parade of wheel chairs to the theatre. You can round up all the crippled kids in town for this special show. Have plenty of lireparations made for their comfort. The luispitals and other institutions will co- operate witih you. This should get news- paper publicity, especially if you can have a photograph of the kids taken as tliey enter tlie theatre. It is a picture that will be a real inspiration for them because it shows how one crippled boj' overcame his I ibstacles. ENDORSEMENTS AVAILABLE Endorsements are great for any picture. Parent Teacher Associations wield a powerful influence in many towns. Parents Magazine has endorsed this picture as shown by the seal at the bottom of this page. This endorsement is worth a good deal to you because the Parent Teachers' Association in your town will accept it and help you greatly in j^our selling campaign. Localh% you should also get the endorse- ments of Boys' Clubs, Boy Scouts and similar organizations. The Scouts will co- operate with you because Jackie Cooper is himself a Boy Scout. As soon as you have booked the picture see that all of the national tieups which Monogram has arranged for j'ou are planted in your town. There are plenty of them and you'll find a dealer for these products in your city. For instance, there are World's Fair compacts featuring Marjorie Reynolds, who Posters To Aid In Your Selling Campaign The posters, the complete set of which is illustrated above, shows you how to sell this picture. You will note that they have compromised between the Iwo selling angles mentioned at the beginning of this Showmanalysis. The 24-sheet particularly is worthy of note as it does a powerful selling job. appears in the picture. These have the em- blem of the Fair on them (either the New York or the San Francisco show) and you can get the cooperation of local dealers for window displays, counter displays and co- operative newspaper ads. There's a beach coat tieup also featuring Marjorie Reynolds, which will be right in season in any spot. There are also tieups featuring jewelry, house coats and hand bags. For book stores there is a perfect tieup available. You can plant the book version of the picture in five and ten cent stores if they haven't already got it and together with stills and selling copy have a powerful selling- agent at your command. There's a magic drawing book containing four pages and measuring 3% inches by 4%. They were successfully used on other pictures and should be equally successful on this one. When a coin or a pencil is rubbed over the inside pages of this book, a scene from the picture is automatically reproduced. There's room for your imprint on the back cover. Autographed fan photos are available on Jackie Cooper and Martin Spellman. Order A Monogram Picture. Produced by Scott R. Dunlap. Supervised by William T. Lackey. Di- rected by William Nigh. Original Screenplay by Robert D. Andrews. a quantity of both of them, one to be given out in advance and one at the first show. Remember when you were a kid what a kick you got out of transfer pictures. Well, there's a revival of them and you can give the modern kid a treat and help yourself at the same time by getting the special pic- tures made on this film. They are reason- ably priced and will provide you with plenty of good publicity from the kids. This is the type of picture on which a trailer bearing your signature is appropriate. You might also get up on the stage and make a personal an- GALLANT GENTLEMAN OF THE GUTTER! Hom«(eu savages of the cHy jungles. ..bossed by a boy with the heritage of a kliIer...who fought to go straightl ^ JACKIE Cooper u. STREETS of NEW YORK MARTIN SPELLMAN M A R Tor ii'" r e y n o ld s DICK PURCEIL '9 kill, * P'"Uf» one "aar, • MONOGRAM PICTURES PBESf NTS SIREETSofNEWYORK DICK THE NEW JUVENILE SENSATION IVIARTIN SPELLMAN MARJORIE REYNOLDS DICK PURCE1.L Direcled by WILLIAM NIGH Screenplay and Story by ROBERT D. ANDREWS nouncement about "Streets of New York". The material is here for you to work with. It is merely a question of selecting the proper angle. De- cide how you want to sell the picture and then go ahead and sell it with every means at your dis- posal. It's the type of picture which will stand strong selling and which you can exert plenty of ef- fort on and actually see the results at your box office. COMMENDED m PARENTS' § Newspaper Ads To Fit Every Advertising Budget The newspaper ads illustrated above offer plenty of variety and Monogram on this picture has done what STR has long been urging other distributors to do. There are plenty of small ads to fit the purses of those whose budgets don't allow them to use the big space. If your line rate is high, you will find a selection of small ads in the press book which do a swell selling job in a minimum of space. At the right is the seal of Parents Magazine which was awarded too late fo be included in the press book ads but which you can work into them easily. \Page 30 SHOWMEN'S TRADE REVIEW April 15, 1939 PROGRAM EXCHANGE Domestic and Foreign Situation on Programs Receives Comment Here THERE are lots of programs on tap this week. They've come all the way from New York City, that place where they're going to have a World's Fair this year, to jolly old England. And that, members, is taking in a lot of territory. From Lee Levy, Manager of the Carlton Theatre in New York comes an Easter pro- gram. On the front cover is Mr. Bunny and the traditional Easter lilies, together with the message, "Wishing You a Truly Happy Easter Full of the Joys of the Springtime Season." The inside is an attractive blend of art work and copy to gain the attention of anyone who happens to pick up the pro- gram. We have a three-fold program from the Translux Theatre, New York. By three- fold, of course; we mean it folds three ways. On the front is a sketch of the house and this institutional copy: "The modern theatre . . . presenting films of merit from all studios . . . the finest short subjects . . . and all the news in pictures." The rest of the pro- gram contains copy on the week's attrac- tions, with one page devoted to critics' com- ments on "The Lady Vanishes." While it isn't pretentious, it is nevertheless neat and just large enough to fit snugly in a woman's handbag or a man's pocket. Thanks, Reese B. Harrington, for your program. Reese is manager of the theatre that bears his given name in Harrington, Delaware. We like the line which says that the Reese is "owned and operated by Down Home Folks." The program is printed on green paper, which is easy on the eyes. We suggest that if you don't care to use white paper, green is the next best. It is easily readable. Again we cross the Atlantic. This time to look at the Empire Weekly News, the program of MGM's London shop window, the Empire, Leicester Square, which is pre- sided over by Charles Rayment. It is the only one of its type in the West End; other cinemas favor throwaways, presenting the cast, next week's attractions and certain gen- eral details about the house. We have before us Vol. 32, No. 375; but week after week, Press Agent and Editor Mervyn McPherson follows a similar layout. Printed on Syi by 8^ art paper, the front page is devoted to the standard heading and a 4x5 still of the following week's feature. Two columns of page two give the program, times of screening, casts, general information and details of the LCC License* — a legal must. (fREE TO OATRONS^ Pniiay, March 2j,h, ,,3, ROSALIND RUSSELL FAST AND LOOSE- Crardo,. J„ S;>y.„ Something Good From London Here's the front cover of the program issued by the Empire Theatre, MGM's Lon- don shop zvindow, on Leicester Square. It's surprising hoiv a single, attractive still can convey more than the equal amount of space in cold type. Incidentally, illustrative half- tones are used on the inside pages, too. There's more about it in the accompanying article. Chatty paragraphs and attractive stills of forthcoming MGM productions and the pro- gram at the "sister" house. The Ritz, which is in the same block, fill the two remaining pages. Altogether, it is a neat program which is invariably taken home for other members of the family to see and is rarely left in the theatre. "Mac," you deserve congratulations. And thanks to our London Representative, Jock MacGregor, for bringing the program to our attention. Glad to hear from you, Milton. We're referring to Milton Bundt, of the Garden Theatre, Richmond Hill, L. I. He still puts out a good program, profusely illustrated with halftone ad cuts and art work. And that just about ends our discussion for this week, except for the fact that at this writing there is another new member. He's Walton Bonds, manager of the Milan Thea- tre, Milan, Tennessee. Add him to your list, boys. Walton, better start exchanging now. You've got a swell variety of programs com- . J. , m 1 ing your way when you start. Your Application Blank Well be back with you again next week. , ., m, , * In accordance with the requirements of the Clip and mail Now! ^7'^'=" county council. 1 — ihe piibhc may leave at the end of the per- -T- „ ^ , formance or exhibition by all exit doors and such SIR Program Exchange, doors at that time must be open. SHOWMEN'S TRADE REVIEW, , 2— All gangways, passages and staircases must be 1501 Broadway, tiSn ^"'""^^ ^"""'^ chairs or any other obstruc- New York, N. Y. 3 — Persons must not be allowed to stand or sit Dear "Chick"-— I herebv annlv for memberihin in '"any of the gangways intersecting the seating or to CTD D ■ "^[^"y ^PP'y !°'^ memDersnip in jit m any of the other gangways. If standing be the 5TR Program Exchange. I understand that entry permitted m the gangways at the sides and rear of of my name on this coupon signifies a willingness to seating, sufficient space must be left for persons to exchange theatre programs with other theatres, but ^^its/''' '° '° ^'""^^ ^'^^ *° involves no other obligations. Thratre ^ Members Added This Week rih, Van\ E. Anderson, Beaver Theatre, Des Moines, la. Maurice Oserman, 77 Swan St., Buffalo, N. Y. State Walton Bonds, Milan Theatre, Milan, Tenn. JOE WHEELER has been appointed manager of the Chakeres Grand, Circleville, Ohio, succeeding RALPH WINTERS, who has been assigned to another house. WHEELER was formerly at the Cliftona, Circleville. SIDNEY DEAN, advertising manager and assistant to the late H. T. MORRE, owner and manager of the Rialto, Tacoma, Wash., has taken over the management. He will be assisted by JOHN OWSLEY. DAN REDDEN has succeeded BILL HAMRICK as manager of the Paramount, Seattle. CLYDE STROUT, assistant man- ager of the Orpheum has been appointed manager of the Coliseum, succeeding RED- DEN. EARL ANDERSON has been ap- pointed assistant at the Orpheum succeeding STROUT. ANDERSON had been door- man. Another doorman recently promoted is MARION FOX who is now assistant to REDDEN at the Paramount succeeding CHARLES BARNES. FORREST SWIGER, who was manager of the Tower Theatre in Oklahoma City until he resigned to go into the shoe busi- ness is back in a theatre again, this time as manager of the Plaza for Standard Theatres. JOE GOETZ, who has been assistant to Col. A. F. FRUDENFELD, RKO Division Manager in Cincinnati, has been appointed RKO manager in Dayton replacing MIL- LARD M. BLAETTNAR, who resigned. WILLIAM A. CLARK, who has been an exploitation man for United Artists has been appointed manager of RKO Keith's in Dayton succeeding DUANE HATFIELD who also resigned. MAY 14th MOTHER'S DAY. Have a lobby display of Whistler's portrait of his mother. Special shows for mothers would be a good bet. Offer inducements for chil- dren to bring their mothers to the show. Have a lobby display of pictures of famous nationally known mothers augmented by those of distinguished local mothers. Make a tieup with a florist to present a flower to every mother who visits your theatre. NATIONAL FIRST AID WEEK begins. Sponsored by the National Association of Retail Druggists, 205 West Wacker Drive, Chicago. Have local Boy Scouts or Girl Scouts on the stage to demonstrate approved methods of first aid. Tie up with local druggists for a lobby display of recommended first aid materials. 15th STRAW HAT DAY. Make tieups with hat stores using stills of stars wearing straw hats. Offer free admission to men presenting felt hats for admission. 16th OUTDOOR CLEANLINESS DAY in New York. Spon- sored by the Outdoor Cleanliness Association, 11 East 48th St., New York. Cooperate with local groups in doing the same thing in your city. 18th ASCENSION DAY. Parochial schools closed. You should have a show especially suitable for this day. They'll come in, if you have. April 15, 1939 S 11 O VV M I-: N ' S T R \ I ) I', K I-". V I I . W Page 31 ^jfsmt #- Fronfier Pony Express (Contiiutcd jroin totic 24) stitiite fake army dispatchos for the real ones. Guilt poii\ts to Mary, but when Dill- away is shot he confesses and implicates Keane. In the climax J o h n s o n and his hcnchiiu'u, alone: with Kcanc, are killed. SUMMARY: Western fans will like this. All they want in thrills, action, fast-riding, singing, etc., will be found in Rogers' latest picture. The story and direction are all that could be desired for an outdoor film, and the performances are satisfactory. Raymond Hatton furnishes the comedy, while Noble Johnson, known generally for his bronze man roles in elaborate costume pictures, comes through here a first-rate bandit. Where Rogers is liked, his newest effort will please. Get tieups on paper cups, elec- tric razors, typewriters, breakfast foods, candies, beverages, etc. OUTSTANDING: Production treatment. Catchline: "Thev risked their lives for a two-cent stamp." ' (FAMILY) Double Crime in the Maginof Line Tower Drama 83 mins. Unusual Background of Maginot Line For Murder Mystery Adds Interest To This Cast: Victor Francen, Vera Korene, Jacques Baumer, Fernand Fabre, Vital and others. Directed and produced by Felix Gandera. Plot: The commandant of a section of the Maginot Line is murdered. One of his offi- cers had married a German woman and he is suspected. But when his story of inno- cence is believed he is set free to trap the guilty man and does so finding it to be his wife's brother. SUMMARY: The unusual background for this picture should make it especially interesting at this time when the Maginot Line looms daily in the news. The titles are good and there are not too many of them. The acting is splendid but the names won't mean anything to American audi- ences. The picture's sole appeal to audi- ences is its background. After they are in the theatre its other entertainment quali- ties will manifest themselves, the best of which is the suspense. Stress in all your ad- vertising that it is a murder mystery of the Maginot Line and not a "scenic." Catchline: "Murder in the depths of France's underground fortification." (ADULT) For Booking information write Tower Pictures, 729 7th Ave., N. Y. City. The Family Nexf Door (Hollyzvood Prcviciv) Univ. Comedy 60 mins. Snappy Direction Helps First of New Family Series Overcome Hackneyed Plot (National Release Date, March 21) Cast: Hugh Herbert, Joy Hodges, Eddie Quillan, Ruth Donnelly, B ennie Bartlett, Juanita Quigley and others. Original screenplay by Mortimer Offner. Directed by Joseph Santley. Associate Producer, Max Golden. Plot: Herbert, a one-trip plumber, is egged on by his wife, Ruth Donnelly, to do bigger and better things to make more money. To help her daughter, Joy llodg.es, "get" Tonnny Heck, nephew of wealthy ( ceil Cunningham, Miss Donnelly allows lior older son, Quillan, to sell "nest egg" bonds to invest in a new property develop- ment. The development is found to have a • iniek'sand bottom when younger daughter Juanila Quigley is caught trying to save the family pooch from sinking in it. All ends well financially when a geologist finds a silicate in the soil. SUMMARY: Not to be considered in the same class as the Jones or Hardy family series, this should nevertheless make a good companion film for a stronger feature. That it is pleasing entertainment can be at- tributed to the direction of Joseph Santley, who brings out the laughs in rapid-fire suc- cession to overcome the much-used plot. With the support of Ruth Donnelly, who turns in an excellent performance as his helpmate, Hugh Herbert won't disappoint his fans. The children are well cast and help to keep things lively. Have a man and woman, accompanied by four youngsters and a dog, walk around the business district with a large sign reading: "We are 'The Family Next Door' — Follow Us to the Blank Theatre for a laugh." OUTSTANDING: Joseph Santley's di- rection; Hugh Herbert. Catchline: "Just a plumber with 'woo! woo!' in ihis pipes." (FAMILY) Weekly Product Check-Up (Coiitiiiucd front page 23) REPUBLIC (Cont.) In Production ALL THE TOMORROWS Frieda Inescort Otto Kruger Directed by Sidney Salkow HEADIN' FOR TEXAS (W) Roy Rogers Mary Hart Produced and directed by Joe Kane TWENTIETH CENTURY-FOX in Production 1938-39 GIRL FROM BROOKLYN Advance Dope August 13 under title "By the Dawn's Early Light" ROSE OF WASHINGTON SQUARE Advance Dope February 4 SUSANNAH OF THE MOUNTIES Advance Dope March 11 NEWS IS MADE AT NIGHT Advance Dot^e March IS CHARLIE CHAN IN RENO Advance Dope March 11 THE GORILLA Advance Dope March 11 BOY FRIEND Advance Dope April 1 RETURN OF THE CISCO KID Advance Dope April 1 1939 AO STANLEY AND LIVINGSTONE Advance Dope March 4 In Production 1938- 39 YOUNG MR. LINCOLN Advance Dope April S SECOND FIDDLE Advance Dope April 8 IT COULD HAPPEN TO YOU Gloria Stuart Stuart Erwin Directed by Alfred Werker 1939- 40 HOTEL FOR WOMEN Elsa Maxwell Directed by Gregory Ratofif EAST SIDE, WEST SIDE xA.manda Duff Kane Richmond Directed by Ricardo Cortez UNITED ARTISTS Being Edited CAPTAIN FURY Produced by llal ivoacli Advance Dope Pehruary 18 In Production MAN IN THE IRON MASK Produced by Edward Small Advance Dope March 25 MUSIC SCHOOL Produced by Samuel Goldwyn Jascha Heifet/ Joel McCrea f)irected by Archie Mayo UNIVERSAL Being Edited BIG TOWN CZAR Advance Dope March 11 FOR LOVE OR MONEY June Lang Robert Kent Directed bv Al Rogell HOUSE OF FEAR Advance Dope April 1 In Production THE SUN NEVER SETS Doug Fairbanks, Jr. Virginia Field Produced and directed by Rowland V. Lee EX-CHAMP Victor McLaglen Nan Grey Directed by Phil Rosen THEY ASKED FOR IT William Lundigan Joy Hodges Directed by Frank' McDonald OLD GRAD Charley Grapewin Anita Louise Diiected by Harold Young WARNER BROTHERS Being Edited NAUGHTY BUT NICE Advance Dope December 10 under title "Always Leave Them Laughing" JUAREZ Advance Dol^e February 4 KID FROM KOKOMO Advance Dope January 7 under title "Broadway Cavalier" CODE OF THE SECRET SERVICE Advance Dope January 14 under title "Smashing the Spv Ring" SWEEPSTAKES WINNER Advance Dope January 7 HELL'S KITCHEN Advance Dope Februarv IS DEVIL ON WHEELS Advance Dope March 18 under title "Roaring Crowd" NANCY DREW, TROUBLE SHOOTER Advance Dope March 4 EACH DAWN I DIE Adzvncc Dot^e March 4 CONFESSIONS OF A NAZI SPY Edward G. Robinson Lya Lys Directed bv Anatole Litvak FAMILY AFFAIR Advance Dot^e March 4 GANTRY THE GREAT Advance Dope March 25 WATERFRONT Advance Dope April 1 ENEMY AGENT Advance Dope April 1 In Production 1938- 39 GIVE ME A CHILD Advance Dope April 1 LIGHTHOUSE HARRY Bert Wheeler Alarie V/ilson Directed bv Noel Smith HOBBY FAMILY Jane Bryan Henry O'Neill Directed by William Clemens 1939- 40 BATTLE OF CITY HALL Advance Dope April 1 OLD MAID Bette Davis George Brent Directed by Edmund Goulding Page 32 SHOWMEN'S TRADE REVIEW April 15, 1939 Dealing realistically with the booking, adver- tising and exploitation of the newsreel, serial and short, and emphasizing their importance. IN TiiE : United Artists Countess Eleanor Von Keller, producer of the World Windows Series of Techni- color shorts, cables from Delhi that she has completed four new subjects. They are "The Jungle", "Indian Temples", "An In- dian Road" and "The Maharajah". RKO Joe Walsh and Harry Smith, Pathe Sportscope crew, are back in New York after filming the Augusta Masters' Tour- nament. Shots of Horton Smith, Dick Metz. Ed Dudley and Jimmy Thompson will be used in a golf reel for April release, titled "Smooth Approach". Columbia Plans are being made for a new series of six one-reel shorts to be produced and released as part of the 1939-40 program. Titled "Fools W'ho Made History," each short will be a dramatic, well documented short biography of a famous benefactor of humanity who, at the time when he was at work on his greatest discovery, was com- monly regarded as a fool. Hugh McCollurn will produce the series, and Jan LeMan will write and direct the subjects. "Three Sappy People", a new Three Stooges comedy which includes in the cast, Lorna Gray in the feminine lead, and Don Beddoe, Bud Jameson, and Forbes Murray in important supporting roles, was com- pleted last week. "Three Sappy People" presents the Stooges — Howard, Fine and Howard — as telephone repairmen who mas- querade as psychiatrists and apply a most unusual therapy with hilarious results to a millionaire's wife. Jules White produced and directed. MCM With the announcement that twelve shorts will get under way during April, Jack Chertok, producer of short subjects, prepares for the busiest month of the year. First to start will be a new "Crime Does Not Pay" two-reeler, "Help Wanted", a story of the unemployment racket. Fred Zinneman will direct. Two other crime shorts, "Drunk Driving," and "Under Our Very Eyes" concerning itself with German- American bunds in this country, will go before the cameras within the next four weeks. Having finished two of his proposed three one-reelers in New York, Robert Benchley started on his third and last Eastern comedy of the season. The new laughfest will be titled "Parlor Magic", ac- cording to Jack Chertok, Metro-Goldwyn- Ma3'er shorts producer who recently arrived from the East, where he supervised the preparation of Benchley's comedies. The first Benchley film was "How To Eat", followed by "How To Keep Warm". The new one-reeler will be finished hy the first of next week at which time the comedian will wind up his Eastern affairs prepara- tory to his trip West to complete his screen series. The last of the current season's series of musical shorts, "Street of Romance", which Louis Lew)^ will make with George Sidney directing, will also start. Sidney also is to direct "Pups and Penguins", a miniature, and two new "Our Gang" comedies. "The Story of Dr. Goldberger" will be John Nes- bitt's contribution in the "Passing Parade" series, and Robert Benchley is expected to return in time to do two of his famed comedies on the coast. Last of the dozen films will iie two patriotic shorts, "The Mayflower Pact", and an untitled story of Abraham Lincoln. \\'ith the final stroke of their paint brushes, Hugh Harman and Rudolph Ising. producers of cartoons, announce that the first of their series of new Technicolor car- toons is completed. The new one-reel laugh- fest, "The Little Goldfish", starts the yearly series of eighteen such one-reelers that Harman and Ising will turn out. They start work immediately on the second color cartoon, "Goldilocks and the Three Bears", to be followed bv "The Little Bear". Vitaphone A lavishly mounted two-reel musical Kiddie Revue, with a cast of 65 children, is currently in production. This is the third year that the Vitaphone studio has filmed a short with an all-infant cast. The young- sters range in age from three to eight years and have been recruited from several states. Maryland, New Hampshire, Ten- nessee, Pennsylvania, Massachusetts, New York and New Jersey are represented in the film. Joseph Henabery is directing. Paramount With baseball about to start on its long schedule in key cities throughout the na- tion, Grantland Rice, producer of "Diamond Dust", a Sportlight, introduces Judge Kene- saw Mountain Landis, high commissioner of organized baseball, to film fans. In this same reel which reveals the scientific points of America's national pastime, the audience is also treated to action scenes in which the following champions participate: John- ny Vander Meer, Bill Dickey, Hank Green- berg, Jimmy Fo.xx and Joe McCarthy. Paramount's latest Unusual Occupation, No. 5 features many prominent personali- ties from the screen and radio. In the film Jean Parker, of the screen, is shown de- signing her own wardrobe; Ben Bernie. Lanny Ross and Jessica Dragonette, all of radio fame, are among the foremost "doodi- ers," unconscious scribblers. In another se- (|uence of tliis reel Guy Lombardo, orches- tra leader, acts as the model for a promi- nent sculptor who works on hands only making attractive bookends, penholders and other unusual ornaments. Scholastic Magazine Devotes Space to Warner Historical Short Scholastic Magacinc dtvoted a special section space to Warner Bros.' latest his- torical featuret in Technicolor, "Lincoln in the White House" in a recent issue. The publication, which is the national High School weekly, described the film in connection with the stage and screen ver- sions of tlie life of the President. Stills from the Warner production illustiated the article. FIRST RUN SHORT PRODUCT BROADWAY, NEW YORK (Week Beginning April IS) CAPITOL — Little Gold Fish (MGM) ; Weather Wizards (MGM) ; While Amer- ica Sleeps (MGM). CRITERION — Happy Tots (Col.); Lone Ranger Rides Again No. 9 (Rep.) rev. 2- 18-39. GLOBE— Odd Sports (Col.) ; A Day at the Zoo (\"ita.) rev. 3-18-39. PARAMOUNT— Pictorial No. 9 (Para.) ; Good Sl Renegade Trail (W) Bill Boyd (Former title, "Arizona Bracelets") 78 , F. Farmer-L. Erikson (F) 70. , Milland-Bradna (F) 66. Boyd-Hayes-Hayden (F) ... .88, B. Crosby-F. MacMurray (F) Star Maker Bing Crosby- Louise Campbell St. Louis Blues (Mil) 85 . . Nolan- Lamour-Guizar (F) St. Martin's Lane (D) 80, , Laughton- Leigh (F) Some Like It Hot (C) Bob Hope-Shirley Ross Sons of the Legion (D) 60.. D. O'Connor-B. Lee (F) Stolen Life Elizabeth Bertjner Sudden Money (C) 61. C. Ruggles-Marjorie Rambeau ...(F) Sunset Trail (W) 67, Thanks For the Memory (C) 75. This Man Is News (My) 78. Tom Sawyer, Detective (C) 64 Touchdown. Army (D) 70 W. Boyd-G. Hayes (F) B. Hope-S. Ross (F) Valerie Hobson-Barry Barnes, .. ,(F) D. O'Connor-Cook (F) M. Carlisle-J. Howard (F) Union Pacific (D) Barbara Stanwyck-Joel McCrea. Unmarried (D) Buck Jones-Helen Twelvetrees (Former title. "Me and My Gal") Zaza (D) 86.. C. Colbert-H. Marshall (A) 1/13/39 bl/7/3,9 4/14/39 3/3/39 .. 9/16/38 . 1/6/39 .. 6/9/39 . 12/16/38 6/16/39 6/23/39" 5/19/39 . 1 1 /I 1/38 11/4/38 . 4/7/39 . . 9/9/38 . . 7/7/39 . 6/30/39 9/30/38 . 3/17/39 . 4/28/39 12/2/38 . 7/21/39 . 6/2/39 , 10/28/38 3/24/39 8/19/39 7/28/39 10/21/38 4/14/39 . 2/24/39 . 1/27/39 , 2/IG/39 . 7/8/38 .. 8/4/39 . 12/9/38 . 11/25/38 3/31/39 . 9/2/38 . 2'/3/39!'. 5/1 2/39". 9/23/38 , 5/26/39, . 3/31/39 . 2/24/39 , 1 1/18/38 12/23738 10/7/38 . 5/5/39 , 5/26/39 . . .bl/21/39 . .blO/8/38 .bl 1/26/38 .blO/29/38 ..b4/l5/39 . .b3/l2/38 .. a3/4/39 . . .b2/4/39 . , ,b4/8/39 . .b2/l 1/39 , .b9/24/38 . ,bl/28/39 . .a2/25/39 .bll/26/38 . .32/25/39 . 32/18/39 . ,b3/l8/39 .312/17/38 . .b9/l7/38 ..bll/5/38 . ,b3/25/39 , . .b8/6/38 , .32/25/39 , , ,a4/l/39 . blO/8/38 . .b3/l8/39 . ,b4/l5/39 . .bl2/3/38 , .33/18/39 , . 32/4/39 .blO/,22/3R . .b3/l 1/39 . . .34/8/39 , .33/25/39 , ,b9/24/3S . .b3/l 1/39 .bl2/l8/39 .b 12/24/38 . ,bl/28/39 , ,b6/25/38 .31 1/26/38 .bl2/IO/38 , bll/26/38 . .b2/l8/39 . b8/l3/38 ..In Prod. . .bl /28/39 . . b7/9/38 . .32/25/39 , ,b9/l7/38 . . In Prod, . .b3/25/39 ,blO/22/38 , , bll/5/38 , , b4/8/39 .bl2/24/38 . .blO/l /SI . . .31/7/39 ,312/31/38 1939-40 Cat 3nd the C3nary Bob Hope-P3Ulette Godd3rd Geronimo (D) Preston Foster-Ellen Drew . Gulliver's Travels Tech. Cartoon Fe3ture He3ven On 3 Shoestring Pst O'Brien-Olympe Bradna Lawful Outlaws Wm. Boyd Ruler of the Se3s F3irbanks, Jr. — Lockwood .. What a Life (C) Jackie Cooper-Betty Field .. In Prod. . 34/8/38 .In Prod. .In Prod. In Prod. .In Profl. . 34/8/39 R.K.O.-RADIO Vivscious L3dy (C) . . . . 1936-37 .90..G. Rogers- J. Stew3rt , (F) 5/13/38 ,b5/7/.r; Blind Alibi (D) 6l'/2. Blond Che3t (C) 6 ■ Border G-Man (W) 61. Breaking the Ice (Mu) 82, Csrefree (Mu-C) 83, Crime Ring (D) '0, Fisherm3n's Wharf (D) 70. Gun Law (W) 59, Having Wonderful Time (C) 70. I'm From the City (C) 70, King Kong (D) Law of the Underworld (D) ...61. Little Women (D) 115, Mother Carey's Chickens (D) . 82, Painted Desert (W) 60. Renegade Ranger (W) 59, Saint in New York (D) 72. Sky Giant (D) 80. Smashing the Rackets (D) 80. Story of Vernon &. Irene Castle (Mu-C) 93. 1937-38 Dix-Bourne (F) 5/20/38 Font3ine-DeM3rney .. .(A) 6/17/38 Geo. O'Brien (F) 6/24/38 Bobby Breen (F) 8/26/38. Ast3ire- Rogers (F) 9/2/38 . L3ne-Mercer (F) 7/8/38 . Bobby Breen-Leo C3rrillo (F) 2/3/39 . Geo. O'Brien (F) 5/13/38 G. Rogers-D. Fairbanks, Jr (A) 7/1/38 . Joe Penner (F) 7/22/38 Wray-Cabot-Armstrnng (A) 6/10/38 .C. Morris-A. Shirley (A) 5/6/38 . .Hepburn-J. Bennett-Luk3s (F) 7/8/38 . . R. Keeler-A. Shirley (F) 7/29/38 .Geo. O'Brien (F) 8/12/38 .G. O'Bricn-R. Hsyworth (F) 9/16/38 . L. H3yw3rd-K3y Sutton (F) 6/3/38 . . R. Dix-C. Morris (F) 7/29/38 .C. Morris-F. Mercer (F) 8/19/38 Fred Astaire-Ginger Rogers (F) 4/28/39 ....b4/l/39 ,b5/l4/3R .b5/28/38 ,b6/l8/38 b8/27/38 ,b8/27/38 . ,b7/2/38 ,b[/28/39 ,b5/l4/38 ,b6/l8/38 .b7/30/38 , Reissued .b3/26/38 . . Reissued .b7/30/38 .b8/27/38 .b9/l7/38 . .b5/7/38 .b7/23/38 .b7/23/38 Mins. Stars , J. Oakin-L. Ball (F) .James Ellison-Helen Wood (F) .03kie-B3ll (F) . George O'Brien (F) Lucille Ball-Oonsid Woods (F) Anno Shirley-Roger Daniel (A) Affairs of Annabel (C) 75 Almost a Gentleman (D) 65 Annabel T3kes a Tour (C) 64 Arizona Legion (W) 56 Beauty for the Asking (D) 64 Boy Slaves (D) 71 Dove Steffi Duna-Leo Carillo Five Came Back Chester Morris-Wendy Barrie ... Fixer Duoan (D) Lee Tracy-Virginia Weidier Flyinti Irishman (D) 70 . , Douglas Corrigan (F) Fugitives For a Night (D) 64 . . Albertson-Lynn .. (F) Girl From Mexico (D) Lupe Velez-Donald Woods Gre3t Man Votes (C-D) 72.. J. Barrymore-Peter Holden (F) Gung3 Din (D) 1 17 . . Gr3nt-McLaglen-F3irb3nk8, Jr. ..(F) L3wless Valley (W) 59.. G. O'Brien-K. Sutton (F) Law West of Tombstone (W) ...72. Harry Carey (F) Little Mother (C) Ginger Rogers-David Niven Love Affair (D) 85. , Dunne-Boyer (F) M3d Miss M3nton (My-D) 78 . . St3nwyck-Fond3 (F) M3n to Remember (D) 80., A. Shirley-L. Bowman (F) Mr. Doodle Kicks Off (C) 75 . Joe Penner (F) Next Time I M3rry (C) 65 . , L. B3II-J. Ellison (F) P3ciflc Liner (D) 76 . Victor M'L3glen-Chester Morris .(A) Panama Lady (D) Lucille Ball-Allen Lane (Former title, "Second Shot") Peck's B3d Boy With the Cir- cus (C) 68.. T. Kelly-A. Gillis (F) R3Ckcteers of the R3nge (W) Geo. O'Brien Rookie Cop (D) Tim Holt- Virginia Weidier (Former title "G Dog") Room Service (C) 78.. Marx Bros (F) S3int Strikes B3ck (D) 63 . George Sanders-Wendy Barrie ..(F) Sixty Glorious Years (H-D) . . .90 . . Neagle- Walbrook (Tech.) (F) Sorority House (D) Anne Shirley-J3mes Ellison Tarnished Angel (0) 67. . Eilers-Guilfoyle (A) They M3de Her 3 Spy (D) 70..S3lly Eilers-All3n Lane (F) Trouble in Sundown (W) 60.. Geo. O'Brien-Rosalind Keith ...(F) Twelve Crowded Hours (D) . . .63 . . Richsrd Dix-Lucille B3II (F) Rot. Date 9/9/38 .. 3/31/39 . 11/11/38 1/20/39 . 2/24/39 . 2/10/39 . 6/i2'/39 '. ', 3/21/39 . 3/24/39 . 9/23/38 . 1/13/39' '. 2/17/39 . 11/4/38 . 11/18/38 4/7/39 ' '. '. 10/21/38 10/14/38 10/7/38 . 12/9/38 . 1/6/39 .. 5/19/39 11/25/38 5/5/39 4/28/39 9/30/38 3/10/39 . '57r2'/39 ' 10/28/38, 4/14/39 , 3/24/39 3/3/39 , Issue of .b7/l6/38 .b3/25/39 blO/22/38 .bl/14/39 .bl/28/39 .bl/21/39 .In Prod. ■In Prod. .32/25/39 .b3/l 1/39 , .118/27/38 a4/8/39 , .bl/14/39 .bl/28/39 ,bl2/IO/38 bl 1/19/38 33/25/39 ,b3/l8/39 .blO/15/38 .blO/8/38 . ,b9/l7/38 bl2/IO/38 bl2/3l/38 .33/18/39 .bll/26/38 . . .34/8/39 ...34/1/39 . b9/l7/38 . .b2/l8/39 blO/29/38 . .33/18/39 .blO/29/38 . .b3/25/39 . .b3/ 18/39 . .b2/25/38 REPUBLIC Army Girl (D) 87, Come On Leathernecks (D) 65, Desert Patrol (W) 56. Desperate Adventure (D) 65. Durango Valley Raiders (W)....55, Gsngs of New York (D) 67. Gold Mine in the Sky (Mu-W)..60. Heroes of the Hills (W) 55 . Higgins F3mily (C) 64. Ladies In Distress (C-D) 65. Man From Music Mountain (W) 58. Prairie Moon (W) 58. Rhythm of the S3ddle (W) 58. Riders of the Black Hills (W)..55. Romance on the Run (D) 68. Tenth Avenue Kid (D) 65. 1937-38 p. Foster-M. Evans (F) Cromwell-Hunt-MacF3rl3ne (F) B. Steele-M. Weldon (F) R. Nov3rro-M. T3llichet (F) B. Steele- L. Stanley Bickford-Dvor3k-A. Baxter (A) Autry-Hughes-Burnette (F) Three Mesquiteers (F) The Gleasons (F) Skipworth-Moran (F) , Autry-Burnette-Hughes .(F) Autry-Burnette (F) G. Autry-S. Burnette (F) 3 Mesquiteers .. ...(F) D. Wood-P. Ellis (F) .Bruce Cabot-B. Roberts (F) 7/15/38 ..b7/23/38 8/8/38 ....b8/27/38 6/6/38 b6/4/38 8/15/38 ...b7/30/38 8/22/38 . . .Not Rev. 5/23/38 . . .b5/28/38 7/4/38 b7/9/38 8/1/38 b8/6/38 8/29/38 . . .b8/27/38 6/13/38 ...b6/ll/38 8/15/38 ...b8/l3/38 10/7/38 ..blO/22/38 11/4/38 ..bl 1/12/38 6/15/38 ...b6/25/38 5/11/38 ..,b5/7/38 8/22/38 . . b8/27/38 All the Tomoii'ows Billy the Kid Returns (W) 56. Blue Montana Skies W) Come On Rangers (W) 57. Down in Ark3n$3w (C-0) 66. Federal Man Hunt (D) 64. Fighting Thoroughbreds (D) 65. Forged Passport (D) 61 . Frontier Pony Express (W) ,,.,58, Headin' For Tex3s Home on the Pr3irie (W) 58. I Stsnd Accused (D) 63. I W3S A Convict (D) 65 . Man of Conquest (H-D) 96, Mexican Rose (W) 58, Mysterious Miss X (My-D) 65, My Wife's Relatives (C-D) 65. Night Hawk (D) 63. Night Riders (W) 58. Orphans of the Street (D) 64. Overlsnd Stsge Raiders (W) ...55. P3ls of the Saddle (W) 55. Pride of the Navy (D) 65 . Red River Range (W) 56. Rough Riders Round-up (W)...58. S3nt3 Fe Stsmpede (W) 56. Shine On, H3rvest Moon (W).,,57. Storm Over Beng3l (D) 65. Street of Missing Men (D) Three Texas Steers (W) Western Jamboree (W) 57. Woman Doctor (D) 65. 1938-39 Frieda Inescort-Otto Kruger ... In Prod. R. Rogers-M. H3rt (F) 9/4/38 b9/3/38 G. Autry-Smiley Burnette 4/28/39 ...34/8/39 Roy Rogers-Mary H3rt (F) ll/,25/38 .bll/26/38 R. Byrd-We3ver Bros. & Elviry.,(F) 10/8/38 ...blO/l/38 Rob't Livingston-June Trsvis ...(F) 12/26/38 ..bl/14/39 Ralph Byrd-Mary Carlisle (F) 1/6/39 bl/21/39 P. Kelly-June Lang-L. Talbot (F) 2/24/39 ...b2/ll/39 Roy Rogers-Mary H3rt (F) 4/19/39 ..h4/l5/39 Roy Rogers-M3ry Hsrt In Prod. Gene Autry-Smiley Burnette (F) 2/3/39 b2/ll/39 R. Cummings-Helen Mack (A) 10/29/38 .blO/22/38 B. M3cL3ne-B. Roberts (F) 3/6/39 b2/25/39 Rich3rd Dix-G3il P3trick (F) 5/15/39 . .b4/l5/39 Gene Autry-Smiley Burnette (F) 3/27/39 .. b4/l/39 Mich3el Wh3len-Mary Hart (F) 1/10/39 ...bl/21/39 The Gleasons-Mary Hart (F) 3/20/39 ...b3/ll/39 Livingston-Travis (F) 10/1/38 ,..bl0/l/38 3 Mesquiteers (F) 4/12/39 .,.b4/8/39 Livingston-Storey (F) 12/5/38 ,,bl2/l7/38 3 Mesquiteers (F) 9/20/38 ,,.blO/l/38 3 Mesquiteers (F) 8/28/38 ...b9/l7/38 James Dunn-Rochelle Hudson (F) 1/23/39 ...bl/28/39 3 Mesquiteers 12/22/38 .311/12/38 Roy 6^oocrs-M3ry Hart (F) 3/13/39 ., b3/25/39 3 Mesquiteers (F) 11/19/38 ,bl2/IO/38 Roy Rogei-s-M3ry Hart (F) 12/23/38 bl2/l7/38 P. Knowles-R. Hudson (F) 11/14/38 .bll/12/38 Chas. Bickford.N3n3 Bryant .. 4/25/39 .,,33/4/39 ,3 Mesquiteers 5/5/39 ..,,34/1/39 Gene Autry-Smiley Burnette (F) 12/2/38 . ,bl2/24/38 F. Inescort-H. Wilcoxon (F) 2/6/39 b2/4/39 TWENTIETH CENTURY-FOX 1937-38 Always Goodbye (D) 70 . , B. St3nwyck-H. M3rsh3ll 'II Give 3 Million (C-D) 70 . . W. B3xter-M. We3Ver Josette (D) 74, Kentucky Moonshine (C) 86 . Kidnspped (D) 90. Little Miss Bro3dw3y (C-D)^ Mr. Moto T3kes Simone Simon-Don Ameche .. .. .Ritz Bros.-T. Martin-M. Weaver. W. B3xter-F. Bsrfholomew . . .70 . .Shirley Temple Ch3nce (D) . , 65 . , Lorre-Hudson-Bromberg (Reviewed 3S "Look Out, Mr. Moto") One Wild Night (My-D) 71 . . B3ldwin-Lang Pansmint's Bad M3n (W) 60 . . B3llew-D3w P3ssport Husb3nd (C-D) 73 .. Erwin -Moore Rsscals (C) 75. Withers-Hudson Three Blind Mice (C-D) 75 . . L. Young-J. McCrea Trip to P3ris (C) 58 . Jones F3mily We're Going to Be Rich (Mu-D) 80..Gr3cie Fields-McLsglen-Donlevy. . (F) 7/1/38 (F) 7/22/38 (F) 6/3/38 . (F) 5/13/38 (F) 5/27/38 (F) 7/29/38 (F) 6/24/38 (F) 6/10/38 (F) 7/8/38 . (F) 7/15/38 (F) 5/15/38 (F) 6/17/38 (F) 5/6/38 . (F) 7/8/38 . 1938-39 AleX3nder's Rsgtime B3nd (D) . 105 , . Power-Fayc-Ameche (F) 8/19/38 . Always In Trouble (C) 70 , , Withers- Rogers- Kellard (F) 11/2/38 . Arizona Wildcat (C) 68 . . Withers-Carrillo (F) 2/10/39 . Boy Friend (D) Jane Withers-Robert KelUrd ... 5/19/39 Ch3rlie Ch3n in Honolulu (My-D) 65. .Sidney Toler-Phyllis Brooks (F) 1/30/39 . Ch3rlie Ch3n in Reno (My-D) Sidney Toler-Phyllis Brooks 6/16/39 Ch3sing Danger (D) 60. Preston Foster-Lynn B3ri (F) 5/5/39 .. D3nger Isl3nd (D) 65 , , Lorre-Hersholt-Duff (F) 4/7/39 .. Down on the F3rm (C) 61. Jones F3mily (F) 12/16/38 Everybody's B3by (C) 6) . Jones F3mily (F) 3/24/39 . Five of 3 Kind (C) 83,.Dionne Quints-J. Hersholt (F) 10/14/38 G3tew3y (D) 73 . . Amechc-Whel3n (F) 8/5/38 . Girl From Brooklyn (D) Alice F3ye-W3rner Baxter 7/7/39 .. (Former title, "By the Dawn's Early Light") Gorill3 (My-D) Ritz Bros.-Anit3 Louise 5/26/39 . Hold Th3t Co-Ed (C) 79 . . Murphy-We3ver-J. B3rrymore (F) 9/16/38 Hound of the Baskervilles (My-D) 80 , R3thbone-Greene-Louise (A) 3/31/39 Inside Story (D) 60 , , Wh3len- Rogers (F) 3/10/39 . It Could Happen to You Stu3rt Erwin-Glori3 Stu3rt 6/30/39,, Jesse J3mes (D) 105 .. Power- Kelly (Tech.) (F) 12/23/38 . .b6/25/38 . .b7/l6/38 . . ,b6/4/38 , , .b5/7/38 . .b5/2l/38 . . .b7/9/38 .blO/30/37 . .b5/l4/3a . .blO/l/38 , , ,b7/2/38 . , .b4/9/38 . ,b6/ll/38 , .b3/26/38 . ,b5/l4/38 . .b5/28/38 . .b8/20/38 .bl 1/12/38 . ..a4/l/39 .bl2/3l/38 . .33/1 1/39 . bl/14/39 . .b3/l8/39 .blO/15/38 . ,bl2/3/38 bin/15/38 . . .b8/6/38 . .38/13/38 , .33/1 1/39 . ,b9/l7/38 . , .b4/l/39 .blO/22/38 .In Prod. .bl/14/39 (Continued on next page) Page 38 SHOWMEN'S TRADE REVIEW April 15, 1939 TWENTIETH CENTURY-FOX (Continued) Title Mins. Stars Rel. Date 6/2/39 Jones Family in Hollywood (C) Jones Family Just Around the Corner (C-D) . . "0. .Temple-Farrell (F) 11/11/38 Keep Smiling (D) 72. .Withers. Stuart-Wilcoxon (F) 8/12/38 . Kentucky (D) 96 Little Princess (D) 91. Meet the Girls Rose's Casa IVIanana Revue Colorful 21 Canary Comes Across. . . Entertaining 21 It's in the Stars Fair 20 Magician's Daughter. .. . Funny 18 Our Gang Follies of 1938 Excellent 21 Snow Gets in Your Eyes. Excellent 20 TRAVELTALKS (12) (Tech.) OUR GANG (12) 10 Awful Tooth Satisfactory 10 Bear Facts Fair 10 Came the Brawn Fair 10 Canned Fishing Amusing 10 Feed 'Em and Weep. . . . Fairly Amusing II Framing Youth Excellent 10 Hide and Shriek Good 10 Little Ranger Good Fun 10 Mail and Female Funny II Party Fever Amusing 10 Pigskin Palooka Average H Three Men in a Tub Fair PETE SMITH SPECIALTIES (15) Anaesthesia Up to Standard 10 Canuid Camei'amaniacs. . Good 9 Decathlon Champion .... Thrilling 10 Fisticuffs Good 10 Follow the Arrow Swell 10 Football Thrills Excellent 10 Friend Indeed Swell 10 Grid Rules Entertaining 10 Jungle Juveniles No. 2. . Excellent 9 La Savate Fairly Good 10 Modeling for Money ... Excellent 10 Penny's Party (Tech.) .. Excellent 10 Story of Dr. Cai-ver Fine 0 Surf Heroes Excellent 10 Three On a Rope Excellent 10 ROBERT BENCHLEY (8) Courtship of the Newt. . Fair .... Evening Alone Humorous How to Raise a Baby. . . A Howl How to Read Good . . How to Start the Day.. A Scream How to Figure Your Income Tax Music Made Simple Night at the Movies Fairly Amusing Excellent Jimmy's Fidler's Pei'son- ality Parade SPECIAL Topnotch 20 TRAVELTALKS (12) (Tech.) Beautiful Budapest Interesting Chile. Land of Charm.. Boring .... Copenhagen Pleasing .. Czecho-Slovakia on Parade Boring .... Glimpses of Austria ...Excellent .. Glimpses of New Bruns- wick ■ Picturesque Glimpses of Peru Beautiful .. Land of the Incas Poor Natural Wonders of the VVest Very Good Paris on Parade Jops Rural Sweden F^ir Stockholm. Pride of . Sweden Fa"" Ice Antics Entertaining Miracle of Salt Lake ...Satisfactory Streamlined Swing Enteiiaining They Live Again Excellent . . MUSICALS (6) Dream of Love Impressive ... Men of Steel Okay Once Over Lightly . . . . Darn Clever OUR Gl- NG (12) Alfalfa's Aunt Humoroi's Duel Personalities Amusing Football Romeo Good Gang Practical Joker.* Satisfactory Tiny Troubles Fair PASSING PARADE (12) New Roadways Very Good No. I Very Good Story of Alfred Nobel ..Excellent . PETE SMITH SPECIALTIES (13) Double Diving Excellent . Heroes At Leisure Exciting Hot On Ice Good . . . Man's Greatest Friend. . Excellent . Marine Circus Penny's Picnic (Tech.) . Appetizing 10 10 10 10 ROBERT BENCHLEY (8) An Hour For Lunch.. Good Satire 9 How to Sublet ...Amusing 8 How to Watch Football. Funny 9 Mental Poise Fair 7 Opening Day Subtle Stuff 9 . 4/ 9/38 . 2/ 5/38 . 8/20/38 . 8/ 6/38 . 12/25/37 . 5/21/38 . 6/18/38 . 3/26/38 . 4/ 2/38 . 3/12/38 . 6/ 4/38 . 9/25/37 . 7/ 2/38 . 8/20/38 . 12/ 4/37 .10/ 1/38 .11/13/37 . 4/ 2/38 7/ 9/38 1/ 1/38 10/30/37 9/ 3/38 8/20/38 10/ 1/38 12/18/37 11/12/38 2/12/38 3/1,2/38 , 4/30/38 , 4/ 2/38 , 6/ 4/38 , 5/14/38 . 2/12/38 10 . 8/20/38 10 . 6/ 4/38 8 . 7/ 9/38 9 .10/ 1/38 10 .11/ 6/37 10 . 3/26/38 8 . 4/30/38 10 . . 9/ 4/37 20 . . 12/18/37 10 . . 4/ 9/38 9 ..10/ 9/37 9 ..10/16/37 9 . . 5/21/38 9 . . 3/ 5/38 10 . . 3/26/38 9 . . 9/18/37 9 . . 12/ 4/37 9 . . 2/ 5/38 9 . . 8/20/38 9 . . 4/30/38 9 . . 10/30/37 1938-39 CARTOONS (15) Jitterbug Follies Fair 9 .. 3/25/39 Mama's New Hat Poor 7 .. 3/IR/39 Seal Skinners Poor 7 .. 4/15/39 CRIME DOESN'T PAY (6) Money to Loan Excellent 20 ..4/ 1/39 Wrong Way Out Excellent 17 .. 1/ 7/39 MINIATURES (10) 1 1 . . 9/ 3/38 1 1 . . 1/28/39 10 . . 2/25/39 10 . . 12/10/38 9 . . 10/15/38 10 . . 1 1/12/38 17 . . 2/25/39 21 . . 1/ 7/39 20 . . 1/28/39 1 1 . 10/15/38 1 1 . . 1/28/39 10 . . 3/25/39 10 . . 12/17/38 1 1 . . 1 1/I2/3B 9 . . 1/ 7/39 10 . . 3/25/39 10 . . 2/25/39 10 . . 1 1/12/38 1 1 . . 2/25/39 . 1/28/39 . 2/25/39 . I 1/12/38 . 12/17/38 . Not Rev. . 1/ 7/39 3/25/39 1/28/39 I 1/12/38 1/ 7/39 12/10/38 Ancient Egypt Fascinating Cairo, City of Contrast. . Fascinating Imperial Delhi Average ... Jaipur, the Pink City. .. Good Java Journeys Madeira, Isle of Ro- mance Enchanting Singapore and Jahore ..Interesting Sydney — Pride of Aus- tralia Good PARAMOUNT 1937-38 BETTY BOOP CARTOONS (12) Be Up to Date Good Buzzy Boop Fair Candid Candidate Pretty Good Foxy Hunter Cute Honest Love and True. . Fair Lost Kitten Good New Deal Show Good Out of the Inkwell Fair Riding the Rails Better Than Average Service With a Smile Swing School Poor Zula Hula *musing COLOR CLASSICS (6) (Tech.) Educated Fish Excellent Hold It Excellent Hunky and Spunky .... Excellent Little Lamby Swell Peeping Penguins Good Tears of An Onion .... Entertaining HEADLINERS (15) Easy on the Ice Gccd Bob Crosby & Orch. . . . Very Good From the Minuet to the Big Apple Fair Hall's Holiday Entertaining Let's Go Latin Just Fair Listen to Lucas Good Meet the Maestros Enteiiaining Oh Kay. Rhythm Entertaining Queens of Hai'mony . . , Very Good Queens of the Aii' Entertaining Star Reporter in Holly- wood Fair Star Reporter No. 3. ... Entertaining PARAGRAPHICS (13) Accent On Beauty Interesting 10 Bike Parade Excellent 10 California Giants Very Interesting .... If Cowboy Shorty Kid Stuff 10 Crime Fighters Excellent Find What's Wrong ... Excellent Gold Excellent Inventor Amusing It's a Good Stunt Thrilling Killer of the Tonto . . . Poor ... Jungle Glimpses Average Silver Millions Excellent 10 10 10 1 1 10 10 10 10 Tuna Very Good Wi No. I No. 2 Fair No. No. No No. No. PICTORIALS (12) . Good 3 Good 4 Diversified 5 Fair 6 Interesting 7 Diversified No. 8 Interesting No. 9 Vei'y Interesting No. 10 Very Good No. II Good No. (2 Interesting POPEYE (12) Big Chief Ugh.Anuigh- Ugh Standard Football Touchei- Downer (acod Fowl Play Not Up to Standard. House Buildei' Uppei". . . . Fair I Like Babies and Infinks Aninsiiuj I Nevei" Change My Altitude Just Fair I Yam Love Sick Excellent Jeep. The Good Learn Pclikeness Very Amusing Let's Celebrake Different Plumbing is a Pipe ...Very Funny Protek the Wcakcrist. . . . Same as Usual POPULAR SCIENCE (6) No. I Excellent No. 2 I nteresting No. 3 Very Good No. 4 I nteresting No. 5 . Interesting No. 6 I ntei'esting SPECIAL (I) (Tech.) Popeyc Meets Ali Baba's Forty Thieves Excellent . 2/25/39 . 10/15/38 . 3/25/39 . 12/10/38 . Not Rev. . 1 1/19/38 . 1/28/39 . 1/ 7/39 7 . . 2/26/38 7 . 7/30/38 7 . . 7/24/37 7 . .11/ 6/37 10 . . 3/26/38 7 . . 7/ 2/38 7 . . 9/ 4/37 7 . . 4/30/38 7 . . 2/12/38 7 . . Not. Rev. 7 . . 5/21/38 6'/2. . 1/ 1/38 8 .11/ 6/37 7 . . 4/30/38 8 . . 7/ 2/38 7 . . 1/ 1/38 7 . . 7/31/37 7 . . 2/26/38 10 . . 5/ 7/38 10 . . 6/ 4/38 10 . .11/ 6/37 10 . . 4/ 9/38 1 1 , . 2/19/38 1 1 . . 7/24/37 1 1 . . 8/14/37 10 . , 2/I9/3S 1 1 . . 1/29/38 9 . . 12/25/37 1 1 . . 8/21/37 10 . . 7/ 9/38 10 . . 10/23/37 10 . . 3/12/38 9'. '2. 9'/2. 91/2. 10 . 9 10 I I 10 . 10 . 10 . 10 . 10 . . 1/ 8/38 . 5/ 7/38 , 2/12/38 . 10/ 2/37 . 5/28/38 . 6/25/38 . 2/19/38 . 10/23/37 . 9/18/37 . 7/31/37 , 3/12/38 . 7/30/38 . 11/20/37 8/14/37 9/18/37 10/ 2/37 I 1/13/37 12/1 1/37 1/29/38 2/ 5/38 3/12/38 4/ 2/38 5/ 7/38 6/ 4/38 7/ 9/38 7 . 4/16/38 7 . 10/23/37 7 . . 11/27/37 10 . 3/26/38 7 . . 9/ 4/37 6 1/2. . 7/24/37 7 . 5/21/38 7 . . 7/ 9/38 7 . . 2/26/3R 7 . .1/1 /38 7 . . 6/ 4/351 7'/2. . M/13/37 10 . . 9/18/37 10 . . 11/13/37 1 1 . 1/29/38 10 . . 3/19/38 10 . . 5/21/38 10 . . 7/16/38 17 . . 12/ 4/37 SPORTLIGHTS (13) Aquabats Sensational 9 Ball Tossers Very Good 9'/2. Cops and Robbers Good 10 . Fascinating Adventure. .. Truly Fascinating ..10 Four Smart Dogs F?-SCinating 9'/2. Good Looking Winnei's. . Interesting 10 . Horseshoes Very Good 1(3 Pick Your Favorite Fair 91/2. Picking Pets Excellent 91/2. Red. White and Blue Champions Superb 10 . Strike! Very Good 10 . Water. Water Every- where Excellent 9 Win. Place or Show ...Excellent 10 UNUSUAL OCCUPATIONS (6) No. I Interesting 10 No. 2 Lacking Interest .... 10 No. 3 I nteresting 91/2 . No. 4 Very Good 10 No. 5 Interesting 10 No. 6 Very Good II . 8/21/37 1 1/27/37 3/19/38 2/12/38 .9/18/37 2/19/38 6/25/38 10/16/37 8/21/37 4/30/38 5/14/38 11/27/37 4/ 2/38 . 8/ 7/37 , 10/16/37 . 12/18/37 . 2/19/38 . 4/16/38 . 6/ 4/38 BETTY BOOP CARTOONS (12) Buzzy Boop at the Con- cert Poor 7 Musical Mountaineer 7 My Friend the Monkey Poor 7 On With the New Okay 7 Pudgy in Thrills and Chills Fair 7 Pudgy the Watchman ..Fair 7 Sally Swing Poor 7 Scared Crows 7 So Does An Automobile. Good 7 COLOR CLASSICS (6) Tech. All's Fair at the Fair. . Good 7 Always Kickin Fair 7 Playful Polar Bears . . . Cute 7 Small Fry 7 COLOR CRUISES (7) Costa Rica Fair Guatemala Excellent Land of Inca Memories. Fair Mexico Poor Republic of Panama ...Interesting HEADLINERS (15) Busse Rhythm Standard Champagne Music of Lawrence Welk Snappy Hal Kemp & Orch Okay Lights! Action! Lucas!. . txcellent Moments of Charm .... Splendid Music Through the Years Lacks Movement Orrin Tucker & Orch. ..Snappy Song Is Born Unusual Three Kings and a Queen Good Music . . . . PARAGRAPHICS (13) Circus Co-Ed Very Good Fisherman's Pluck Swell Sport Short. Mildewed Melodramas ..Very Funny Oh Say, Can You Ski ? . Com mercial Raising (ianines Interesting Rube Goldberg's Travel- gab Very Funny Tannhauser Classic That's Africa Unusual Unfinished Symphony ..Classic PICTORIALS (12) Part Tech. No. I Standard . No. 2 Good No. 3 Slow No. 4 Fair No. 5 Fair No. 6 Interesting No. 7 Very Good No. 8 I nteresting No. 9 POPEYE (12) Bulldozing the Bull . . Very Good Cops Is Always Right . Average Customers Wanted Almost a Reissue. Date to Skate Good Goonland Funny Leave Well Enough Alone Mutiny Ain't Nice Swell Wotta Nitemare POPULAR SCIENCE (6) No. I Fair . . . . No. 2 Interesting No. 3 No. 4 Divereified 10 10 1 1 10 10 81/2 12 10 10 10 10 10 10 9 6 9 10 10 7 7 7 7 7 7 7 10 10 10 SPECIAL (I) (Tech.) Aladdin and His Won- derful Lamp SPORTLIGHTS (13) Champion Airhoppers . . Excellent 10 Frolicking Frogs Good 10 Good Skates 10 Hold Your Breath Excellent 10 Hunting Thrills Good 10 Racing Pigeons Interesting 10 Sporting Irish Swell Entertainment. 10 Sportin' Test Excellent 10 Super Athletes Swell 10 Two Boys and a Dog. . . Different 10 UNUSUAL OCCUPATIONS (6) No. I Interesting 10 No. 2 Very Good II No. 3 All Right II No. 4 Good 10 No. 5 10 RKO-RADIO 1937-38 ATLAS MUSICALS (13) Carnival Show Satisfactory 10 Deviled Ham Entertaining 10 Hockshop Blues Entertaining 10 International Rhythm ..Very Good 10 Latin Rhythm Fair 10 Maids and Music Passable ID No Sale Entertaining 10 Phoney Boy Fair II Radio Hook Up Dull 10 Rhythm in a Night Court Very Good 10 Salt Shakers Just Filler II Skyline Revue Entertaining II Sweet Shoe Poor II CONDOR MUSICALS (13) Frozen Affair Entertaining Murder in Swingtime , . . Very Good Prairie Swingaroo Fair 10 10 10 . 9/24/38 Not Rev. . 2/11/39 . 12/17/38 . 1/21/39 . 8/13/38 . 10/15/38 Not Rev. . 4/ 1/39 . 8/27/38 . 2/11/39 . I 1/12/38 . Not Rev. 10 . . 1 1/26/38 10 . . 8/27/38 10 . . 1/21/39 10 . . 9/24/38 9 . . 4/ 8/39 10 1/2. . 10/15/38 10 . 3/ 4/39 9 . .11/26/38 10 . . 8/27/38 10 . . 7/16/38 1 1 . 2/11/39 10 . .11/12/38 10 . 12/17/38 10 . . 4/ 1/39 3/ 4/39 4/ 1/39 9/24/38 12/17/38 . 10/15/38 10/15/38 , 8/13/38 . 3/ 4/39 , I 1/26/38 . 8/13/38 . 8/27/38 . 9/24/38 . I 1/19/38 . 12/ 3/38 . 1/21/39 . 2/11/39 . 3/ 4/39 .Not Rev. . 8/27/38 . 1/21/39 . 2/18/39 . 12/10/38 .11/19/38 .Not Rev. . 9/24/38 . Not Rev. . 9/24/38 .11/19/38 . Not Rev. . 4/ 1/39 . 10/15/38 . 12/ 3/38 . Not Rev. . 2/11/39 . 8/27/38 . 9/24/38 . 3/ 4/39 . 8/13/38 . 11/12/38 . 12/17/38 . 8/13/38 . 10/15/38 .12/17/38 . 1/21/39 . Not RfV. 7/ 2/38 1/22/38 7/ 9/38 6/18/38 2/26/38 4/23/38 3/ 5/38 10/30/37 2/ 5/38 8/28/37 4/30/38 4/ 9/38 12/18/37 . 8/28/37 . 8/28/37 . 12/ 4/37 S lie) W M l'. N ■ S '!■ K A I) K !■: \ 1 1', W I 'aye 11 RKO-RADIO (Continued) RKO-RADIO (Continued) C*mni*nt Running Time Reviewed Itiue of DISNEY CARTOONS (l«) (Tech.) MM-Mlekey Mouie—SS- Silly Symphony— DD Boat Builder* (MM) Excellent lilook Clo»ner« (MM) .. .Excellent Donald's Better Self Swell Donald's Nephewi (DD). Swell Donald's Ostrleh (DD) . .Terrlflc Fox Hunt (DD) Okay Good Scouts (DD) Exeellent Hawaiian Holiday (MM) Swell Lonesome Ghosts (MM).. A Howl Mickey's Parrot (M M ).. Excellent Mickey's Trailer (MM).. Very Good Moth and the Flame Excellent Old Mill (SS) Excellent Pluto's Quinpuplets(MM)Very Funny Polar Trappers (DD) Exeellent Self-control (DD) Very Good Whalers (MM) Swell Wynken, BIynken and Nod (SS) Excellent EDGAR KENNEDY (6) Donald Duck 7 .. 2/12/38 8'/j.. 7/31/37 S .. 2/26/38 8 ..4/ 9/38 9 ..10/23/37 8 .. 6/18/38 8 .. 6/18/38 8 .. 7/31/37 9 ..10/23/37 8 ..9/ 3/38 8 .. 4/23/38 8 .. 3/19/38 9 ..10/23/37 8i/j. . Ifl/3fl/.17 t .. t/ 4/U 8 .. 1/22/38 8 ..9/ 3/38 Ears of Experience Very Funny Edgar and Goliath Good False Roomer* Average Fool Coverage Fairly Good Kennedy's Castle A Howl Morning Judge A Riot HEADLINERS (3) Music Will Tell Excel Picketing for Love Enter Trailing Along Fair 8 . 4/30/3S 18 . . 1/ 1/38 20 . .11/27/37 . . 2/12/38 20 . . 7/ 2/38 17 . . 4/30/38 17 . . 9/25/37 18 . . 1/ 1/38 . . 6/ 4/38 . . 10/ 9/37 LEON ERROL (6) Berth Ouake Funny 16 Dummy Owner Good Laugh 9 His Pest Friend Pretty Good 18 Jitters Great Fun 19 Rented Riot A Howl 17 Should Wives Work Entertaining 20 PATHE PARADE (7) No. No. 2 No. 3 interesting No. 4 Interesting No S Interesting No. 6 Ver> Good No. 7 .Fair 13 Interesting II 4/ 9/38 1/ 1/38 2/12/38 6/18/38 10/30/37 10/16/37 . 9/25/37 . 1 1/20/37 . 1/22/38 . 2/26/38 . 3/26/38 . 5/28/38 .Not Rev. RADIO FLASH (3) Many Unhappy Returns. . Fair 17 ..10/23/37 fhotografter Amusing 15 .. b/lB/3S Stupor-Visor Fair 17 -. 1/22/38 RADIO MUSICALS (3) Harris in the Spring Fair 20 .. 1/ 1/38 Russian Dressing 16 ..Not Rev. Twenty Girls and a Band Good 18 .. 1/22/38 SMART SET (3) Buckaroo Broadcast Entertaining 20 Hunting Trouble Arousing 16 Rhythm Wranglers Good Music 19 Quintupland SPECIAL (I) ..Very Entertaining ... 19 SPORTSCOPES (9) Bit and Bride Fine 10 Brother Golfers Interesting 10 Flying Feathen Fairly Good 9Vi In the Swim Entertaining 10 PInehurst Instructive 9 Swinging Mallets Very Good 10 Underwater Excellent 9 White Magic Entertaining 10 Windward Way Very Good 10 1938-39 DISNEY CARTOONS (18) (Tech.) Brave Little Tailor Great 9 Donald's Golf Game 8 Donald's Lucky Day.... A Scream 8 Farmyard Symphony A Real Treat 8 Ferdinand the Bull Excellent 8 Geofy and Wilbur Extremely Funny ... 8 Hockey Champ 8 Merbabies (SS) Good 8 Mother Goose Goes Hollywood Outstanding 71/2 Practical Pig Great SVi Society Dog Show 8 Ugly Duckling (SS) Wonderful 9 EDGAR KENNEDY (6) Beaux and fvrrors Good 18 Clean Sweep 17 Clock Wise Funny 16 Maid to Orde,"- 18 HEADLINERS (4) Romancing Along 21 Sea Melody Very Good 19 Swing Vacation 19 LEON ERROL (6) Crime Rave Home Boner Major Difficulties Excellent Stage Fright Very Funny 18 20 19 18 . 2/26/38 . 8/ 6/38 . I 1/27/37 2/26/38 5/14/38 8/13/3^ 6/25/33 2/26/38 5/14/38 4/ 2/38 6/ 4/38 2/12/38 3/19/38 . 9/ S/S8 .Not Rev. . 10/22/38 . 10/22/38 . 10/29/38 .10/22/38 .Not Rev . 3/25/39 . 10/22/38 .10/22/38 .Not Rev. . 10/22/38 .18/ 1/38 .Not Rev. . 4/ 8/39 .Not Rev. .Not Rev. . in/ 8/38 .Not Rev. .Not Rev. ■ Not Rev. . 10/29/38 . 9/ 3/38 Running Time NU-ATLAS MUSICALS (13) Cafe Rendezvous 10 Hello Mama Fair 9 Readin', Writin' and Rhythm 10 Samovar Serenade Styles and Smilee Good Talent Auction Fair Tropical Topics Under a Gypsy Moon. ..Just Filler 10 II 10 10 10 Venetian Moonlight II QUINTUPLETS (I) RADIO FLASH (4) Doo Gone 16 Hectic Honeymoon Funny 17 Plumb Crazy 16 RAY WHITLEY (4) ■^rairie Papas Ranch House Romeo . . . Diverting Western Welcome Entertaining .. . REELISMS (9) Air Waves Outstanding .... Dude Ranch Exceptional Gold Newsreel Unusual Pilot Boat Interesting gutiinarine Circus Unusual Trans America Fair Reviewed Issue Of .Not Rev. . 4/ 8/39 Not Rev. .Not Rev. .10/ 1/38 . 10/29/38 .Not Rev. . 9/ 3/88 .Not Rev. Not Rev. . 10/29/38 .Not Rev. 18 . .Not Rev 17 . . 4/ 8/39 20 . . 5/14/38 10 .. 3/18/39 10 ..11/ 5/38 . . Not Rev. , 10 . . 12/10/38 .. 2/ 4/39 ..10/ 1/38 . 10 ..10/22/38 SHEILA BARRETT (4) SPORTSCOPES (13) Bird Dogs Excellent 10 Blue Grass Excellent 10 Bow String Excellent 8 Deep End Excellent IS Fisherman's Paradise ... Fascinating 11) On the Wing Remarkable 10 Snow Falls Thrills and Spills .. 9 Sporting Wings Very Good 9 .11/ 5/38 . 12/10/38 . 2/ 4/39 .10/ 1/38 . 9/ 3/3fi . 2/ 4/39 . 3/18/39 . 4/ 8/39 20th CENTURY-FOX 1937-38 ADVENTURES OF A NEWSREEL CAMERAMAN (6) Bone Bender Parade. .. .Amusing Il'/s.. 8/ 7/37 Filming Modern Youth. .Good 8i/i . . 10/ 2/37 Filming Nature's Won- ders Interesting Laughing at Fate Exciting Motor Maniacs Thrilling Trailing Animal Stories. . Entertaining 9 ALONG THE ROAD TO ROMANCE (6) Dude Ranch 9 . Italian Libya Interestingly Told ..10 . Land of the Maple Leaf . I nteresting 9'/:. Mexican Mural Interesting 9 Modern Dixie Splendid lO'/j. Portraits of Portugal ...Very Interesting 10 . 8I/2..12/ 4/37 10 ..10/30/37 8/14/37 1/15/38 10 Not Rev. 12/ 4/37 12/18/37 8/14/37 2/12/38 8/ 7/37 1938-39 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Athletic Oddities 9 ..Not Rev. Daily Diet of Danger Fast Action 9 ..11/19/38 Filming Big Thrills 9'/].. Not Rev. Recording Modern Science Very Good 10 .. t/29/31 FASHION FORECASTS (4) (Toch.) Autumn Fashions Eye Filling 10 ..10/15/31 Spring and Summer Fashions Excellent 9 .. 4/15/39 Winter Styles Very Good 10 ..12/24/38 LEW LEHR'S KINDERGARTEN (6) What Every Boy Should Know 10 . . Not Rev. What Every Girl Should Know Probioma'.ical 10 .10/15/38 What Every Inventor Should Know 10 ..Not Rev. MAGIC CARPET OF MOVIETONE (6) Golden California Good But Old 10 .. 8/20/38 Isle of Pleasure Above Average M ..10/15/38 Land of Contentment lO'/j. Not Rev. Mystic Siam 10 ..Not Rev. Viking Trails Very Good II ..12/24/38 SPORTS PREVIEWS (6) Hunting Dogs Fascinating 10 .. 4/ 1/39 Shooting For Par 10 ..Not Rev. Timber Toppers Excellent IB ..11/26/38 TERRYTOONS (26) SIX IN TECH. Chris Columbo Good 7 .. 8/20/38 Doomsday (Tech.) 6i/j..Not Rev. Frame Up 6i4..Not Rev. Frozen Feet 6'/2..Not Rev. G Man Justice 6i/2..Not Rev. Class Slipper (Tech.) ... Good 6i/j. • 10/15/38 Goose Flies High 6(/2..Not Rev. Housewife Herman (Tech.) 6/2.. Not Rev. New Comer Satisfactory 6V'2. . 10/ 15/38 Nutty Network 6i/2..Not Rev. One Gun Gary In the Nick of Time 61/2.. Not Rev. Owl and the Pussycat 6'/2..Not Rev. Stranger Rides Again e'/a- Not Rev. String Bean Jack 6'/2- Not Rev. Three Bears 6i/2..Not Rev. Village Blacksmith 6i/i..Not Rev. Wolf's Side of the Story e'A .Not Rev. UNITED ARTISTS 1938-39 WORLD WINDOWS (12) Tech. Arabian Bazaar Interesting 8 Eternal Fire Interesting 11 Fox Hunt in the Ro- man Campagna Good 10 Jerusalem Outstanding 10 Petra, the Lost City Excellent 8 River Thames Beautiful 10 Roman Symphony Brilliant 10 Wanderers of the Desert. I nteresting 8 MARCH OF TIME (13) N*. No. 40 41 Uncle Sam-Good No. 42 Neighbor . 181/2. .11/26/38 No. 43 Refugee— Todav & To- Ne. 44 morrow .Tops 17 . . 12/24/38 No. 45 Stato of the Nation . . . .Lacks Usual Punch . . 18... . 1/21/39 No. 46 iToung America — No. 47 Mexico's New Crisis. . . 19 . .2/11 /39 No. 48 Mediterranean — Back- No. 49 ground for War. . . . . . 18 . . 3/18/39 N*. 50 japan — Master of the No. 51 Orient 19 . . 4/15/39 No. S2 UNIVERSAL 1937-38 GOING PLACES (13) Dull 9 9 9 9 10 9 10 10 9 .Interesting 9 . Excellent 9 .Good 10 .Very GMd 10 Interesting .12/24/38 .10/ 8/38 . 10/15/38 . 10/ 8/38 . 12/24/38 . 4/ 8/39 . 10/ 8/38 .12/31/31 .11/27/37 . 1 1/20/37 . 12/25/37 . 12/25/37 . 1/29/38 . 2/19/38 . 3/ 5/38 . 3/26/38 . 4/ 2/38 . 5/ 7/38 . 4/23/38 . 6/ 4/38 . 6/25/38 UNIVERSAL (Continued) Comment Runnlnf Revi*wo4 Time Issue of MENTONE MUSICALS (13) (TWO REELS) All Aboard Poor 17 .,10/23/37 Dnwn on the Barn Fair 17 .. 2/19/38 Flu «id Benefits Fairly Good 20 .. 8/20/31 Hawaiian Capers Poor 19 .. 9/ 4/37 High-Jack 'N' the Show. Fairly Entertaining.. 17 .. 4/23/38 Latin Hi-Hattin' Pretty Good 20 ..4/ 9/3» Music and Flowers Average 17 .. 5/ 7/38 Oh Say Can You Hear . Fairly Good 15 ..12/11/37 Rhapsody in Zoo Novel and Diverting. I5i/, .. 12/1 1 /37 Show lor Sale Fair 21 ..10/23/37 Somewhere in Paris ....Entertaining 18 .. 3/ 5/38 Stars in Stripes Excellent 18 .. 7/ 2/38 Teddy Bergman's Bar-B-Q Good 17 . . 9/ 4/37 OSWALD CARTOONS .Good (26) Barnyard Romeo . . . . Big Cat and the Little Mousie Cute 7 Cheese Napperi Fairly Good 7 Dumb Cluck Aveiage 7 Feed the Kitty Fairly Amusing 7 Football Fever Just Fair 7 Ghost Town Frolics ... Fair 7 Happy Scouts Amusing 7 Hollywood Bowl Fair 7 Keeper of the Lions .... Fair 7 Lamplighter 7 Lovesick Poor 7 Man Hunt Very Amusing 7 Mechanical Handy Man. Fair 8 Mysterious Jug Fairly Amusing 7 Movie Phoney News 7 Nellie, the Indian Chief's Daughter Okay 7 OSWALD CARTOONS (Cont.) Nellie, the Sewing Ma- chine Girl Pretty Good 7'/2 Pixie Land Good 7 Problem Child Average 7 Queen's Kittens 7 Silly Seals Almost At Silly 7 . Tail End Fair 7 Trade Mice 7 Voodoo in Harlem Novel 7 Yokel Boy Makes Good . Very Amusing 7 SPECIAL (3) Breathless Moments .... Thrilling 20 Hollywood Screen Test. . Excellent 20 STRANGER THAN FICTION (13) Okay 9 Interesting 9 Fair 9 Interesting 9 No. 44 Good 9 No. 45 Okay 9 No. 46 Interesting 10 No. 47 Good 10 No. 41 Interesting 9 No. 49 Very Good 9 Ne. 50 Diversified 9 No. SI Good 9 No. 52 Fascinating 9 No. 40 No. 41 No. 42 No. 43 1938-39 GOING PLACES (13) No. 53 Good Nt. 54 Good No. 55 Excellent Ne. 56 Fairly Good No. 57 Very Good ... 9 . ... 10 . ... IQ . ... 10 . ... 9 . No. 58 9 . No. 59 Fair 10 . No. 60 Interesting 9 . No. 61 Interesting 10 MENTONE MUSICALS (13) Bank Notes Lively 19 Beauty Shoppe Just Filler 20 . Cafe Boheme Passable 17 . Music and Models Entertaining 18 . Nautical Knights 19 . Patio Serenade Diverting 18 . Rhythm Cafe Good Diversion 201/2. Side Show Fakir Fairly Good 20 Wild and Bully Diverting 19 STRANGER THAN FICTION (13) Ne. 53 Interesting 9 N». 54 Fair 9 . No. 55 Okay 9'/2. No. 5S Very Good 9 . No. 57 I nteresting 9 . No. 58 9 . No. 59 Interesting 9 . No. 60 Very Good 9 . No. 61 Just Fair 9 . WALTER LANTZ CARTUNES (26) Baby Kittens Cute 8 Cat and Bell Okay 7 . Crack Pot Cruise 7 . Disobedient Mouse Good 8 I'm Just a Jitterbug 7 Little Blue Blackbird ...Average 7 Little Tough Mice Good 7 . Magic Beans Good 7 . One Armed Bandit Enjoyable 7 Rabbit Hunt Amusing 7 Sailor Mouse Okay 7 Soup to Muts 7 . 8/20/31 .10/15/38 6/25/38 .12/11/37 ■»/ i/i* . 1 1/27/37 . 9/24/38 . 7/ 2/31 .11/19/38 . 10/23/37 Not Rev. .10/ 9/37 3/ 5/38 10/30/37 .12/11/37 Not Rev. 6/ 4/38 . 4/16/38 . 9/24/31 . 5/14/38 .Not Rev. . 8/20/38 . 5/ 7/3« .Not Rev. . 6/25/38 . 2/19/31 3/ 5/38 7/24/37 . 9/11/37 .10/ 2/37 .10/ 2/37 . I 1/27/37 . 12/1 1/37 . 2/19/38 . 2/19/38 . 3/26/38 . 4/ 2/38 . 4/16/38 . 4/30/38 . 6/ 4/38 . 6/25/38 . 9/24/38 .11/12/38 .11/12/38 .11/26/38 . 12/10/38 .Not Rev. . 2/25/39 . 2/25/39 . 4/ 8/39 2/25/39 8/20/38 . 4/ 1/39 12/ 3/38 Not Rev. . I 1/19/38 8/20/38 9/24/38 2/11/39 . 9/24/38 . 9/24/38 . 10/15/38 .12/ 3/38 . 12/10/38 .Not Rev. . 2/25/39 . 3/ 4/39 . 4/ 1/39 .11/26/38 . 9/24/38 .Not Rev. . 1 1/26/38 .Not Rev. .12/17/38 . 4/ 8/39 . 3/ 4/39 . 4/ 1/39 . I 1/19/38 . 11/12/31 .Not Rev. VITAPHONE-WARNER 1937-38 BROADWAY BREVITIES Calling All Kids Fast and Funny Candid Kid Entertaining Doctor Cupid Passable Forget Me Knots Fair Got a Match Poor Here's Your Hat (30) 18 10 20 20 20 . Very Good 21 21 21 19 21 22 20 Hold That Ball Poor Little Me . . Fair Littlest Diplomat Fair (Tech.) .. . Man Without a Country. Excellent (Tech.) My Pop Funny One on the House. ..... Entertaining .... Out Where the Stars Begin Swell (Tech.) 19 Postal Union 21 Prisoners of Swing Good Fun Rainbow's End Entertaining Rise and Sing Entertaining Romance of Louisiana ..Excellent (Teeh.) Romance Road (Tech.) 21 21 20 21 19 ( Continued on next page) .11/20/37 . 2/19/38 . 9/11/3' . 5/14/31 • 4/ 2/3{ .12/ 4/3 . 4/30/3k . 3/ 5/38 . 9/11/37 . 10/16/37 . 7/ 9/38 . 1/ 8/38 . 4/23/38 .Not Rev. . 6/ 4/38 . 6/25/38 . 6/11/38 .11/13/37 .Not Rev. Page n SHOWMEN'S TRADE REVIEW April 15, 1939 VITAPHONE-WARNER BROS. (Con.) VITAPHONE-WARNER BROS. (Con.) SCREEN TRAVELER (Cont.) Comment Running Time BROADWAY BREVITIES (Cont.) ScriDt Girl Entertaining 20 Sons of the Plains Excellent (Tech.) ... 19 Starlets Clever Kids 20 Stocks and Blondes Amusing 20 There Goes the Bride ..Pretty Good 20 Toot Sweet 21 Under the Wire Fair 20 Up in Lights Very Good 21 Ups and Downs 20 Waiting Around Funny 20 Wedding Yells Funny 21 COLORTOUR ADVENTURES (13) Crossroads of the Orient. Fairly Interesting Hermit Kingdom Dull India's Millions Very Good Isles of Enchantment ...Interesting It's Work Very Good Land of the Kangaroo. . Poor Long Bright Land Entrancing .. ... Malayan Jungles Interesting Mechanix Illustrated ...Fascinating Mysterious Ceylon Dull Pearl of the East Satisfactory Teradjo Land Good What the World Makes 10 LOONEY TUNE CARTOONS (16) Reviewed Issue Of 1/15/38 7/23/38 11/20/37 5/ 7/38 12/10/38 Not Rev. 3/26/38 11/ 5/38 Net Rev. 2/26/38 12/25/37 10 . . 3/26/38 10 . . 8/20/38 10 . . 1/15/38 10 . . 7/ 2/38 10 . . 10/30/37 IO'/2. . 1 1/13/37 1 1 . 9/11/37 10 . . 2/ 5/38 10 . . 7/23/38 10 . . 10/23/37 10 . . 4/30/38 10 . . 4/ 9/38 10 . .Not Rev. Case of the Stuttering Pig Swell Porky and Daffy Very Amusing Porkv at the Crooadero . . Good Pnrkv s Double Trouble. . Swell Cartoon . Porky's Five and Ton ... Amusing Porky's Hare Hunt Porky's Hero Agency ...Excellent porky's Party . . • ■■ Fair Porky's Phoney Express. Good Porky's Poppa fe"""^ Porky's Spring Planting . Good PniLv thfi Fireman hood Rover's What f Wholly Rival MELODY MASTERS (18) 7 . . 10/16/37 7 . .Not Rev. 7 . . 7/30/38 7 . . 1/15/38 7 . .11/20/37 7 . . 4/23/38 7 . .Not Rev. 71/2. .12/ 4/37 7 . . 6/ 4/38 7 . . 2/26/38 7 . . 1/ 8/38 7 . . 7/ 9/3t 6 . . 6/25/38 7 . .Not Rev. 7 . . 3/ 5/37 7 . .Not Rev. Don Bestor a^o?'? ^l;^!S^r^:::::::::::«"i^v f;^«y;::;::::::Sv.„,::::: Arnold Johnson . ■ ■ ■ Henry King i Orchestra. Very Good .. Clyde Lucas };»'r Enrico Madriguera .....Good Benny Meroff 4 Orch...Fair Carl "Deacon" Moore. .. Good Rust Morgan •u„V cV..« ' ' ' ' Mike Reilly f?"L^'"" • Freddie Rich good Ian Rubini Different ... Rubinoff and His Violin . Diverting ... Saturday Night Swing Club ^•'"'5' Sin-Copatlon Average MERRIE MELODIES (20) (Tech.) A-Lad-ln Bagdad . ...Swell 7 Cinderella Meets Fella. . Clever 7 Cracked Ice • ' Daffy Duck and Em- ^ . head ■ • ■ • ' Have You Got Any Castle. 7 Swell 7 Isle of Pingo-Panoo Great 7 I Wanna be a Sailor • 7 Jungle Jitters Tops in Ent«rtai>\m«nt 7 Katnlp Kollege Okay 7 Lyin' Mouse Good 7 Little Red Walking Hood Clever 7 Love and Curses Excel ent 7 Major Lied 'Til Dawn. My Little Buokaroo . . . Now That Summer i« Gone Penguin Parade ...... September in the Rain. Sneezing Weasel Star Is Hatched Woods Are Full of Cuckoos . Excellent 7 Very Clever 7 Entertaining 7 Peppy 7 Very Good 8 Very Clever 7 Amusing 7 Swell Burlesque .... 8 No. No. No. PICTORIAL REVIEWS (12) (go. I Interesting 10 No. 2 Fair 10 4 Interesting 10 3 Fair 10 5 Interesting II No. 6 Entertaining 10 No. 7 Excellent 10 No. 8 Excellent 10 No. 9 Good 10 No. 16 Average 10 No. II Interesting II No. 12 Diversified II TRUE ADVENTURES (13) Alibi Mark Dramatic 13 Attic of Terror A Hit 12 Bolted Door Exeiting . . 13 Danger — High Voltage ..Tops in Excitement . 14 Dear Old Dad Gripping 12 Dream Comes True Good 10 Fighting Judge Very Good II Hit and Run Splendid 12 Night Intruder Gripping 14 Playing With Danger .. Gripping 13 Shop Girls' Evidence ...Fair 10 Trapped Underground ...Gripping 13 Wanderlust Very Good 13 VITAPHONE VARIETIES (12) Alibi Time Very Entertaining .. II Juggling Fool Exeellent 10 Mr. and Mrs. Jesse Crawford Fair 10 Neckin' Party (Reiseue) . Timely II Puppet Love .. Pleating 10 Roping 'Em Alive Exciting 10 Ski Flight Exeellent 10 Swing Cat's Jamboree. . Yet and No 8 Unreal Newtreel Jutt Fair 9 Vitaphone Capers Jutt Vaudeville 10 Vitaphone Frolics Jutt Vaudeville 1 1 Vlta;ihone Gambols Fair 10 . . 7/ 2/38 II . . 10/16/37 10 . . 2/12/38 ..10/16/37 10 . . 8/27/38 . . 9/1 1/37 1 1 ..12/18/37 10 . . 5/21/38 . . 1/29/38 10 . . 2/26/38 lO . . 4/16/38 . .Not Rev. . . 4/ 2/38 10 . . 4/30/38 10 . . 1 1/20/37 . . 4/ 9/38 10 . 5/28/38 10 . . 1/15/38 . 8/27/38 . 7/23/38 •lot Rev. . 12/25/37 . 6/11/38 . 5/28/38 .Not Itev. . 2/ 5/38 . 5/28/38 . 10/16/37 .11/20/37 . 7/ 2/38 . 8/20/38 . 1/22/38 . 5/21/38 . 4/10/38 .12/18/37 . 2/20/38 . 4/ 2/38 . 12/ 4/37 9/11/37 ,10/30/37 ,11/ 6/37 ,12/ 4/3) , 2/ 5/38 , 1/29/38 , 2/26/38 , 4/ 9/38 . 4/23/38 , 6/ 4/38 , 7/ 9/38 , 8/20/38 . 12/25/37 . 9/ 4/37 . 2/ 5/38 .12/11/37 . 4/16/38 . 6/ 4/38 . 7/ 2/38 . 2/26/38 . 7/23/38 .11/27/37 . 3/26/38 . 8/27/38 . 5/14/38 . 2/ 5/38 . 5/21/38 . 4/ 2/38 . 9/11/37 . 9/18/37 . 10/16/37 . !/22/38 . 7/ 9/38 . 1/15/38 . 6/18/38 .11/20/37 . 3/n/3l Running Reviewrri Time Issue Of 1938-39 BROADWAY Bara Haden and others. Screenplay by Ag- ues Christine Johnston, Kay Van Riper and William Liidwig, from characters cre- ated by Aurania Rouverol. Directed by Cieorge B. Scitz. Plot: When Lewis Stone is visited in Car.vcl by a Detroit attorney who tells him he is the probable heir to two million dol- lars, he can hardly wait to get home to tell the family the good news. After convincing them he is not delirious, they get ready for a plane trip to Detroit to claim the legacy. Son Micke}' Rooney and daughter Cecelia Parker start to go through the routines of newlj' rich kids, but when the Judge finds he can only prove his claim to the money by burning evidence which shows him not to be the rightful heir, he forfeits his claim and the family goes back to its regular mode of living in Carvel a bit sad but still happ^' in each other's usual existence. SUMMARY: Although this latest of the Hardy series doesn't quite match its two predecessors, "Love Finds Andy" and "Hardys Out West," when and if it is ju- diciously cut about ten minutes to quicken its pace it will more than hold its own for the grand box office results built up by the others. As usual Mickey Rooney mugs and acts his way into the hearts of all and his scenes with Lewis Stone are getting to be looked for as the highlight of each story. The balance of the cast do their chores in fine style, the newcomers to the series as well as the old standbys Cecelia Parker, Fay Holden, Ann Rutherford and Sara Haden. George B. Seitz turns in a neat di- rectorial stint and neither he nor the writers "MAN OF CONQUEST" Let this serve as a warning to save your best playing time for Republic's "Man of Conquest." Let this be your assurance, along with the sundry other highly favorable com- ments you've been reading in the trade and public press, that up-and-coming Republic has turned out a bang-up historical epic, re- plete with every entertainment essential, to place the company right among the leaders. Producer Sol Siegel has done an outstand- ing job. He has had the initiative and cour- age to make what might otherwise have been only a fair program offering into a superla- tive production of which any major studio might well be proud. He has endowed it with rich, glowing production values. In "Man of Conquest" the company has given you something big — something memorable — a spectacle that perhaps more than any other film released this year emphasizes, by means of the story of Sam Houston, our crusade for American democracy. Don't regard "Man of Conquest" as just another picture from an independent com- pany. It's more than that. It's one of the outstanding contributions of the motion pic- ture industry to the cause of bigger and bet- ter entertainment. We congratulate Republic and Sol Siegel. —"Chick" Legion of Decency Ratings: I For Week Ending April 22) SUITABLE FOR GENERAL PATRONAGE Frontier Pony Express Kid From Texas Zenobia SUITABLE FOR ADULTS ONLY First Offender Hotel Imperial Inspector Hornleigh Man of Conquest Sweepstake Winner Lady's from Kentucky Inspector Hornleigh can rightfully be blamed for the few drag- ging moments in the telling of the story. For exploitation see Showmanalysis in this issue on pages 22 and 23. OUTSTANDING: Mickey Rooney and Lewis Stone. Catchline: "Mickey rides high, wide and not too handsome." (FAMILY) Stolen Life Para. (London Freiiiiere) Drama 93 mins. Fine Emotional Drama Has Strong Appeal To the Women; Could Stand Some Cutting (National Release Dale, May 26) Cast: Elisabeth Bergner, Michael Red- grave, Wilfrid Lawson, Richard Ainley, Clement McCallin and others. Adapted from K. J. Benes' novel by Margaret Ken- nedy. Directed and produced by Paul Czin- ner. Plot: Twins, one reserved, the other an adventuress, fall in love with Redgrave, an explorer. He marries the latter and the other is heartbroken. While he is on an expedition, the girls go sailing and the boat upsets. The married one is drowned and, in trying to save her, the other gets hold of her ring. In the hospital, she is regarded as Redgrave's wife and believing that here is a way of getting the man she loves, she does not deny it. The deception is not so easy. Unknown to her, her sister had a lover and there was to be a divorce. Later she confesses and everything ends happily as Redgrave realizes that he should have married her in the first place. SUMMARY: Taking some time to get going and, like most British films, in dire need of cutting, it is a fine emotional drama with a strong appeal to women. The story might well have been objectionable, but it has been so delicately handled t'nat nobody wil be offended. Elisabeth Bergner, play- ing the dual roles of the twins, is superb. One second gay, the next tragic, she can express more in a mere flash of an eyelid than many artists can in five minutes. She plays the two parts without the aid of any special make-up, except that they part their hair on different sides, yet each girl has a distinct personality. The support is excel- lent but some accents will not be accepted in the U. S. Much of it was filmed in the Tyrol and Brittany. In exploitation, Marga- ret Kennedy's name should be an asset. Tie-up with bookstores and travel agencies. Invite all twins in the district to the first screening and get newspaper to run a photo. You should be able to place some of the fine fashion stills in local gown stores. OUTSTANDING: Elisabeth Bergner. Catchline: "She stole her sister's life to achieve her ambition and then learned a tragic secret." (ADULT) (l.diidoii Trade Sluw) 20th-Fox. Drama 70 mins. Lack of Names in British Detective Film Limits It To Second Half of Dual Bill (National Release Date, April 21) Cast: Gordon Harker, Alastair Sim, Miki Hood, .Steve Geray, Gibb McLaughlin, Hug^h Williams. Directed by Eugene Forde. Plot: When it is learned that the British, Chancellor of the Exchequer's briefcase, containing the nation's financial secrets, may have fallen into wrong hands, two days before the Budget, Harker is assigned to the case. During his investigation, two peo- ple, who might be connected with the pos- silile leakage of secrets, meet untimely ends Harker has his theory and his line of in- quiry leads him to an inn where he finds that McLaughlin, the porter, has "muscled in" on the crooks and gained the informa- tion which he planned to sell to city stock- brokers. SUMMARY: This, the first of a series featuring a popular British radio detective, will not mean a great deal to American audiences owing to lack of names. How- ever, it will serve as a useful supporting feature and lay groundwork for future in- vestigations by "Inspector Hornleigh." Gordon Harker should enlist many follow- ers through his performance as the erst- while Cockney detective and is aided and abetted by that grand comedian, Alastair Sim. Since it is the forerunner of a series, it will be wise to sell it in a big way. Your audiences, once they come in, will not be disappointed. Run teasers on "Who is Hornleigh?" Invite local police to see how their British contemporaries work. Display various scientific apparatus, used in crime detection, in the lobby. Also display a briefcase in the lobby with the card "What secret did the Chancellor's bag contain?" Catchline: "Britain's greatest modern de- tective makes his screen debut." (FAMILY) Sock Window Display Here's the left-corner of a double display effected tliroucjh a tieup zvith the Capital Neck- wear Co., in conjunction, zvith the shozving of Monogram's "Gangster's Boy" in Los Angeles. The display ivas given a prominent position in the ivindow of the May Company, one of Los Angeles' largest department stores. THE STANDARD in all SAMUE Its 'v.' . „,eaiote\Y * H >wWether they ,„„W .he P.C"« ons«e, OS » o V** '"WUTHERING HEIGHTS' IS ONE OF TB _^ reward that a producer waits for when ) t/ie reaction of the critics and the reaction of the public WUTHERING HEIGHTS." ^4^^^^ )F SHOWMANSHIP OLDWYN Productions MAKES VENCES I'RlEND mCHTS AND noPLE Holland ^^ijQ production r ^'>es: -r^ CO.., rr"'"'*- '>«P.'e *,ee J """'^ liASON'S DISTINGUISHED PICTURES." (TIME MAGAZINE) ^ture is released^ is the reaction of the exhibitor^ I grateful to all concerned for the reception given 1 n Page 18 SHOWMEN'S TRADE REVIEW April 22, 1939 iJtc -flctuettiiina Clinic STR's London representative, Jock Mac- Gregor, sends us a couple of tear sheets from a copy of the South London Press. This newspaper, according to Jock, is one of the few British suburban or provincial weeklies which gives a real break to films. Continuing, he cites that too many are apt to take the ads and press sheet reviews and push them in anyhow. The Press, how- ever, has a large revenue from entertain- ment ventures and returns the compliment by devoting plenty of editorial space to the cinema. "Though perhaps this treatment is not typical of British newspapers," Jock points out, "the advertising is representative of the whole country. Most cinemas such as the Gauniont and ABC circuits, rely on straight- forward announcements. Only a few inde- pendents, such as the Paramount Astorias (this circuit includes only about 15 houses throughout the country) use blocks or mats." Used By Big Fellows A few cinemas like the Metropole, New Victoria and Cameo advertise in the South London Press, although it does not circu- late to any great extent in the immediate vicinity of the houses. Such "poaching," it is pointed out, is worrying independents considerably. Concluding, Jock states that with one or two exceptions, such as the Cameo, the seating capacity of each of the houses ad- vertised is well over 1,000. Without regard to the particular circuit and independent situation in England, let's look at this thing from the standpoint of publicity received. If you are advertising regularly, it is no more than right that you should have free space concerning current and coming attractions in the editorial col- umns commensurate with the amount of ad- British Cinema Ads As Well as the Amusement Page Differ From Ours By OLD "DOC" LAYOUT vertising you extend to the newspaper. This publicity should not merely consist of material clipped from the press book. If someone on the editorial staf¥ will not do it, then you or your assistant should write the material to be submitted for publi- cation. You must be careful, however, not to make it a "blurb." Put yourself in the place of the newspaperman and write from a strictly news viewpoint, taking care to make the material as "localized" as pos- sible. Where newspapers will not turn over space to motion pictures in spite of ad- vertising, we can only sa.y that there must be some kind of misunderstanding between tiie editor and the exhibitor. If yours is such a situation, go and have a personal talk with the editor. Point out to him that while such publicity is beneficial to you, it also in- creases reader interest for his publication. Point out that a large percentage of the readers are just as concerned about motion picture news as they are about any other phase of local, national and world events. However, don't cut your advertising to the bone and expect the paper to kick through with a lot of free space. If you expect something, you must give something in re- turn. You can't get something for nothing. Speaking of a difference between Eng- lish and American cinemas (theatres to >'ou), it seems strange to us that most Amusement Page of a Typical British Weekly Here's the all the ads top seetion of an amusement page from a London ivcekly neivsfaper. Although are, in essence, straightforward announcements, note that the GB circuit "enter- tainment guide" on the left consists of cold type, ivhile the Paramount Astoria houses (inde- pendents) on the right use blocks or cuts. The neios columns are devoted to the cinema. houses, especially those owned by circuits in England, use straightforward announce- ments. No appeal is made to the patron. No selling angle is used. There's the name of the film and stars who appear in it in cold type. "Here's our show," the ads seems to say, "if you want to see it, that's okay with us. If not, that's still okay." Perhaps our British neighbors don't have to be wooed to attend the cinema. If the average American exhibitor relied on a mere an- nouncement, he'd find his house practically empty. Over here, you gotta sell the folks, and sell 'em hard. 75,000 Celebrate Dual "Oklahoma Kid" Premiere Over 75,000 people participated in the gala celebration held recently for the dual world premieres in Oklahoma City and Tulsa of "The Oklahoma Kid", starring James Cagney. Present for the festivities were Humphrey Bogart, featured in the film, and Jane Wy- man, Warner starlet. Bogart was accom- panied by his wife, Mayo Methot. On Thursday, the stars were guests of Gov- ernor Leon C. Philips of Oklahoma at the Governor's Mansion, where a special screen- ing of the picture was held. On Friday the stars were present at a noonday luncheon attended by over 1000 persons. The lunch- eon was held in the Chamber of Commerce bmlding in Tulsa. The day of the premiere had been desig- nated "Indian Frontier Day" in Tulsa and present at the luncheon were more than ISO "bad men", police officers and marshals of the Oklahoma land rush days. Many of them traveled hundreds of miles to be pres- ent at the fete. The three stars participated in three broadcasts in Tulsa, two being local and the third heard nationally over the Mu- tual network. Heading the delegation of old-timers was Pawnee Bill, one-time scout, and partner of Buffalo Bill in his circus enterprises. Following the Tulsa celebra- tion, the stars flew back to Oklahoma City to participate in that city's celebration. Honor Guests at Barbecue In Wiley Post Park on tlie banks of the Canadian River, the stars were honor guests at a liarbecue arranged by Mayor J. Frank Martin of Oklahoma City. All of the 500 guests were attired in wild west costume, and following the barbecue joined a horse- back' parade to the Criterion Theatre where the film was to be shown for the first time. The parade line stretched a mile in length, and so great were the crowds on the town's main street, that traffic was blocked for a long while until the thousands of sightseers could be checked. During the parade, rope artists, bronco busters and six-gun experts entertained the crowd, while the Warner stars made personal appearances. On the opening morning, long lines formed at eight o'clock with the house playing to capacity throughout the day. The following day the stars visited Guthrie, historic location of the famous Oklahoma land rush of fifty years ago. Following their visit to this historic spot, the stars took part in a coast to coast broadcast over the NBC chain as guests of the 89'ers, foremost Oklahoma organization. The stars returned to Plolly- wood following the three-day celebration. snow M N ' S T R A I) 1 R V I I'. W Page Since the introduction of sound in motion pictures, ERPI and Bell Telephone Laboratories — which developed the first practical ap- paratus— have pioneered in sound recording and reproduction re- search. These developments have been made available to the industry in Western Electric Sound Systems — used by leading producers and thousands of theatres throughout the world. In introducing sound pictures. ERPI accepted a definite respon- sibility to the industry. Now,ERPI reaffirms its acceptance of that responsibility. Conscious that the future prog- ress and prosperity of the industry depend upon continued improve- ment of sound pictures through research, ERPI— backed by Bell Telephone Laboratories — will continue to devote its efforts to meeting the problems of today and anticipating and solving those of tomorrow. Page 20 SHOWMEN'S TRADE REVIEW PROGRAM EXCHANGE Easter Theme Utilized In Programs; Osterman Becomes New Exchanger WE don't know whether Spring's really here or if it's just a false alarm. Just when we're ready to doff our red flannels, along comes a nor'easter and the temper- ature goes down to about ten above zero So we're going to dress for Wmter all Summer. The weather man won't catch us napping. (Ed note: No, but I have. Now get off that Spring stuff and start talking about programs — see?) What a lot of swell programs have been coming our way! And they've been commg your way, too, if every member is exchang- ing as he should. Some of them had the Easter spirit. We liked the little bunnies on the cover of Harold Grott's program for the Met Theatre in Baltimore. And "Mr. Hare" found a place on the cover of the Rialto Theatre program, York, Pa. There he is in best Easter dress, speaking through the microphone a message that "Warner Bros, and the staff of the Rialto Theatre take pleasure in thanking you for your past patronage, and extend heartiest Easter Greetings." Of course, you all know that Sidney Poppay manages the Rialto. A Calendar Program Thanks to M. H. Alger for his program and calendar for April. He, too, used an Easter theme of lilies, together with best wishes to patrons of the Marius Theatre, Lakeview, Ore. We don't hear from you any too often, Alger, so won't you drop us a calendar more frequently? Every member should receive one and study it with a view to possibly adopting that style of program. At last . we are glad to announce that Maurice Osterman, who gets out the pro- gram for many of Shea's theatres, has be- come a member of the Program Exchange. If you remember, he was mentioned in these columns a few weeks ago by Bill Justice, of the Capitol and Majestic Theatres, Para- New Members Added This Week W. H. Applegate, Kingsway Theatre, Brooklyn, N. Y. Victor Schuelke, Vista Theatre, Storm Lake, la. gould. Ark., who declared that Osterman's "Movie Guide is a hig-h-class piece of work." If you want to see his program, better put him on your mailing list right now and start sending him your own. You can't expect Maurice to send his Movie Guide to you if you don't exchange with him. Although we Grand Theatre News Volume 4— Number 49. Bessemsr, Aiabajna March 18th, 1939. WALLACE BERRY-ROBERT TAYLOR IN "STAND UP AND FIGHT," SUN. and MON. SATIIBDAY ARIZONA LEQION- • Wild Weat Dnya" WALLACE BCERT WEOSESOAT MIO^V SOO.XEY IB ■The Adventures Of Husklebeny Pinn" YOU'LL STAND UP AND CHEER "STAND UP AND FIOHT" hAifi ^nLd tvlnf ^ rcr\ tor TX" Bfm'l rei, of tht htTi' Another Fine Tabloid Program speaking of tabloid programs, here's the front page of the paper put out by Mack Leit'iSj manager of the Grand Theatre, Besse- mer, Ala. Maybe you can't read the type, but yon ca)i get an idea of the balance in head- lines, art and makeup. Have you ever issued this type program? Better consider it. haven't received a copy of the program our- selves, we hope to very soon, and will de- vote some discussion to it. Pearce Parkhurst continues with his fine tabloid. North End Observer, from Torring- ton, Conn. He also gets out a miniature program, and we note that the State holds a gala talent show every Saturday night. We'll bet every one has lots of fun. How about giving us the details, Pearce? Other showmen might want to use the same stunt. Looks as though we gotta stop now. We're nearing the end of the space allotted us, and when that's gone, we're just out of luck. So we're going to close with this old saj-ing: "The member who doesn't exchange receives no benefits, nor does he help his fellow members." Farewell, until half-a- fortniglit from now when we'll be back again with news about programs and members. Bookmarks Issued in Memphis On "Confessions of a Nazi Spy' — Your Application Blank — Clip and Mail Now! Thousands of liookmarks were di^^tributed by Howard Waugh, manager of the Warner Theatre, Memphis, Tenn., to libraries and public schools announcing the showing of "Confessions of a Nazi Spy" at his house. The bookmarks, printed in red and blue, urged readers to read Leon G. Turrou's book on Nazi Spies as well as other volumes STR Program Exchange, on similar subjects. They attracted much SHOWMEN'S TRADE REVIEW, attention, and were distributed early to tie 1501 Broadway, in witli the current interest in the European New York, N. Y. situation. Dear "Chick": — I hereby apply for membership in the STR Program Exchange. I understand that entry "Flying Irishman" School Guide of my name on this coupon signifies a willingness to exchange theatre programs with other theatres, but A scliool and club discussion leaflet has involves no other obligations. been made available to theatres for "The Flying Irisliman" promotion. It has been '^^'"^ written and published by Harold Turney, Theatre chairman of the Department of Drama, Los City Angeles City College. Turney has found that there is much school interest in Doug vaBB~> Corrigan's picture as a documentary record WALTER MEIER of the Kirkwood Theatre, Atlanta, has been made manager of the Cameo. HORACE DENNING replaced him at the Kirkwood. E. E. WHITAKER, district manager of Lucas and Jenkins Theatres in Atlanta is temporarily managing the Paramount in addition to his other duties. TOMMY READ, who had been handling the house, has been transferred to the Fox where he replaces HUDSON EDWARDS, who has gone to Savannah as district manager. ED- WARDS took the place of ROBY ROB- INSON, who resigned. HENRY MILLER, Jr. has been ap- pointed resident manager of the Harris- Strand, Youngstown, O., replacing HARRY SEGAL, who takes MILLER'S post as manager of the Family Theatre, Pittsburgh. SEGAL had been in temporary charge of the Youngstown house since the death of WILLIAM MURRAY. Ritz Theatre Employees Publish Own Newspaper Up at the Ritz Theatre in Albany, N. Y., the house staff has its own newspaper, the first of its kind ever to be printed in Al- bany, it is said. The paper is a mimeo- graphed sheet issued under the heading, Rit:: Talks. The staff acts as the editorial department and contributes much of the material whicb goes into each issue. Besides containing helpful and valuable editorials each week, the paper also fea- tures little personal quips. Here are ex- amples : "Marie Bartley, cashier, was welcomed back to the theatre after a long absence. "Edgar Perretz is still on the sick list. Why not phone him up a cheery word?" Another item informs employees that "every week we will print titles of pictures coming to the Ritz. Make a note of them and talk about them to your friends. At the street corners, bridge games, schools — anywhere, but let it be known that the best of entertainment may be had always at the Ritz. So remember, talk Ritz." We noticed the inauguration of a con- test in the second issue. Each week an usher will be judged on one of five points — cour- tesy, neatness, cheerfulness, alertness, help- fulness. Since the usher won't know on which point he is being judged, it's safe to assume he'll be careful on all of them. Here's an idea other theatres should use. All in all, Rits Talks is a newsy little sheet. It helps to keep the employees closer together, makes them strive to make the house for which they work the leader in its particular locality, injects that feeling of "one big family" into the hearts of every one of them. It's a cincli, too, that although the paper is intended only for theatre employees, copies are bound to reach the public, and this will result in a stronger relationship between the people and the theatre. The cost of putting out a paper of this kind should be negligible. And your house staff will have a lot of fun contributing to it. Ideas that might otherwise have never come to light will probably be forthcoming soon after you have established the paper. In all probability you are putting out a regular house program every week. Then why not put out a paper designed especially for your own employees? Much good can come of it at little or no cost. S 1 1 C) \V M E N ' S T R A I ) !•: K I-: V 1 !•: w Page 21 m FOR BETTER SHOW SELLING Showmanalyses Have Appeared in STR on Following Pictures Ailventures of Huckleberry Finn Feb. 18 Broadway Serenade April 1 Christmas Carol Dec. 10 Cowboy and the Lady Uec. 3 Dark Victory I his Issue Duke of West Point Dec. 31 Flving Irishman March 11 Gunga Din Jan. 28 Hardys Ride High Tliis Issue Honolulu Feb. 4 Hound of the Baskervilles March 25 Idiot's Delight Jan. 21 Jesse James Jan. 21 Kentucky Dec. 31 King of the Turf Feb. 25 Little Princess Mar. 4 Made For Each Other Feb. 18 Prison Without Bars April S Pvgmalion March 11 Spirit of Culver Mar. 18 Stand Up and Fight Jan. 7 Story of Alexander Graham Bell April IS Streets of New York April 15 Sweethearts Dec. 24 Tail Spin Feb. 4 Thanks for Everything Dec. 17 Three Musketeers Feb. 11 Three Smart Girls Grow Up March 25 Topper Takes a Trip Jan. 14 Up the River Dec. 3 Wife, Husband and Friend Feb. 25 Wings of the Navy Feb. 11 You Can't Cheat An Honest Man Feb. 18 Zcnohia Mar. 18 MAY 21st FOREIGN TRADE WEEK. Sponsored by the U. S. Department of Commerce, Washington, D. C. This is a good time to tie up with stores selling products made in foreign countries with which we have trade agreements. It is also a good time to play travel shorts. Through the cooperation of the schools get a huge map of the world in the lobby and when you play a travelogue put its name on a paper ribbon leading to that place on the map. These ribbons can extend to a table on which you display the imports of various local merchants. LINDBERGH FLEW TO PARIS, 1927. Good time to play aviation pictures and tie them up to the great flight made by Lindy. 22nd NATIONAL COTTON WEEK. Sponsored by the Cotton Textile Institute, 320 Broadway, New York City. Tie up with local merchants selling cotton goods. NATIONAL MARITIME DAY. Sponsored by the National Maritime League, 11 Broadway, New York City. Play short subjects showing the merchant ma- rine. There are plenty of them available. 23 rd SOUTH CAROLINA )OINED THE UNION. The day should be observed in that state with all the usual celebration, flags flying, etc. BUDDY POPPY WEEK begins. Cooperate with the American Legion in its annual drive. 24th EMPIRE DAY IN CANADA. Since the King and Queen will be there, this should be a gala cele- bration. The flags should fly all over the Dominion. TELEGRAPH FIRST USED, 1844. Good time to tie up with Western Union or Postal to send telegrams from Hollywood. Perhaps you can make up a jumbo tieing in with the occasion and fitting in with your picture. Make Mother's Day An Occasion For Special Promotional Activity Take Care in Planning Your Program; Arrange Tieups With Merchants THE one da.Y of the year in which Mother is honored by her sons and daughters comes this year on Sunday, May 14. Just prior to this date, as in the past, merchants in all lines of business will make their goodwill annual gesture toward Mother. It would be difficult indeed to believe that some theatres permit Mother's Day to pass as though it was just another day in the calendar year. Yet, we must admit it's true in a few instances. Fortunately, however, the great majority of exhibitors know that exploitation activity for this day is just as important and vital to their busi- ness as to the merchants. After all, in a sense, you, too, are a merchant. Your job is to sell entertainment. If the stores capi- talize on Mother's Day, then why shouldn't you? Over half of your audience is com- posed of women. Don't forget that. Select- Program Carefully Too much emphasis can never be placed on the admonition that you arrange your program with care for May 14. Nobody has said that you must book sweet, sticky, sen- timental films. Mother has marched right along with the times, and while she might rebel at having to sit through a risque film, she nevertheless is liberal in her views. And risque films, by the way, are exceedingly few and far between. You'll find that cur- rent releases are clean, wholesome diverting entertainment that appeal to the entire fam- ily. Therefore, it's going to be a pleasure to book a film that sons and daughters will be glad to take their mothers to see. Be wise in your selection of short subjects. Perhaps one of the most important and significant tieups on Mother's Day, and one that never grows old, is to arrange with your local florist to give a carnation to every mother attending your show. You can place a display of flowers and a credit card in the lobby in return for the florist's cooperative newspaper ad and window dis- play. You'll announce the giveaway in your Mother's Day trailer and also in your regu- lar ads. Admit Mothers Free Whether that theatre will do so or not this year we are not certain, but it has al- ways been the custom of the Lyric in In- dianapolis to admit mothers as their guest every year. Of course, there are conditions, such as specifying a particular time such as 2:00 to 3:00 p. m.; admitting those mothers who are accompanied by their sons or daughters; or specifjang that mothers above or below a certain age will be ad- mitted. Generally, mothers over 50 or 60 years of age are the guests of the theatre. Women's specialty shops should be con- tacted by you for cooperation. Get them to display cards in their windows about the program you've arranged for Mother's Day, plus the admonition not to forget a gift for Mother. These merchants will, of course, display merchandise especially ap- propriate as gifts for other members of the family to give their "best friend". Street cars, bus lines and taxicab com- panies might be approached for the purpose of urging them to furnish free transporta- tion to mothers desirous of attending your Mother's Day performances. This fact can be advertised in your lobby and on the screen, and on these public conveyances. All mother has to do is show a special ticket, which you have provided her in advance, and the bus, street car or taxi brings her to her destination — your theatre. Or you can print a coupon in the paper, which must be presented to the drivers. A Treat For Mother For goodwill and increased patronage, we think the gesture of taking mother on a tour of the city or surrounding country- side is an excellent one. Probably she has been so busy taking care of her family that she hasn't had the chance to get out. Get an automotive dealer to furnish cars for the tours, which should begin at your theatre as the mothers are leaving. You needn't make it compulsory that in order to go on the tour mothers must first attend your per- formance, but it stands to reason that if your theatre is the starting point they'll be almost certain to attend. See that your house staff is on its toes at all times to make sure that the mothers are made comfortable. Make Mother's Day a day that they'll remember for years to come as the one day when they can come to your theatre and know they will see an outstanding program as well as being treated courteously and made comfortable. And make it a point that mothers learn that at all other times of the year, just as on Mother's Day, they'll always find the same high quality of entertainment, the same courteous service as they've experi- enced on this Day. Depinet Invites Exhibitors to RKO Headquarters in N. Y. One of the best expressions of goodwill between a major company and exhibitors is contained in the letter sent by RKO-Radio's Ned Depinet to exhibitors all over the United States extending an invitation to make the Exhibitor's Information and Lounge Room on the 7th floor of the RKO Building their headquarters during their visit to the New York World's Fair. Advice is also given on hotel accommodations, and a Visitor's Map and Hotel Directory of New York is enclosed with the letter. Mr. Depinet's invitation concludes with the hope that "while you are here, it will be possible for you to meet our president, Mr. George Schaefer, our sales manager, Mr. Jules Levy, and for me, personally, to greet you. We all join in extending this cordial invitation to make RKO your New York headquarters." That's an appreciable gesture, and one for which thousands of exhibitors will commend RKO-Radio. Page 22 SHOWMEN'S TRADE REVIEW April 22, 19 3 § The Hardys Ride Hign Sixth Successive Screen Success In Hardy Series Your Cue For Extra Promotional Effort IN spite of all the glittering, glorious, glamorous, gigantic spectacles that come your way, it is still heartening to know that you are about to play the latest in the Hardy Family series. The adventures of this famous American group of characters become better with each new release. This time "The Hardys Ride High", and you might as well ride along with them. Since, in all probability, you've given former releases in this series the benefits of big ex- ploitation campaigns, it's a certainty you're not going to let up now. If, on the other hand, you've just been dating them and playing them with the explanation that "they'll take care of themselves," we'd advise you to change your tactics now. Of course, they will do good busi- ness with little or no help from an exploita- tion standpoint, because they're "naturals" ; but at the same time, the way that old box office responds to extra money, more than you might ordinarily realize, is something else to consider. In other words, if it will do good business in the first place, it will do even better with the assistance of a well-planned exploitation campaign. Practically the same characters are in "The Hardys Ride High" that have been seen in the former adventures. Indeed, were it not for the adolescent "trials" and "tribulations" of young Mickey Rooney, the family would have Andy's having girl trouble again, as you can see. Make this still work for you in a con- test to select the local ideal glamor girl for the irrepressible son of the Hardys. Let male students be judges. cause it will come up occasionally in ^his Showmanalysis as the basis for an exploitation stunt or two. In nearly all the ads, you'll note that Mickey Rooney wears a high silk topper. There's a slug mat. No. 854-A4, which is a caricature of the same thing. It is our belief that your ad- vance teaser campaign should utilize these illustrations along with such catchlines as "The Hardys come into money, Andy sports a top- per, and that's where the fun begins." Or, "It's ine, folks, Andy Hardy, that young millionaire playboy. You'll howl while me and the family ride high, wide and handsome in our great- est adventure." For that matter, there's an abundance of small-space ads available for showmen who (REG. U. S. PAT. OFF.) want to plug the picture in advance, and yet not exceed their budget. And they're effective ads, too. You can start "teasing 'em" at least a week ahead of time, and perhaps longer, if you have this wide selection of layouts on hand. Speaking once more of Mickey in his top- per reminds us that here's something for a swell advance lobby display which, when your engagement opens, can be moved out in front of the theatre. In the stills you'll find one showing Mickey doffing his hat. For example, several show him holding his topper above his head and carrying a cane with girls in front and behind him. Whether you use a still of this kind, or one of Mickey alone, makes little dif- ference. In any event, blow it up to life size. By means of an electric motor, your electrician can fix it so that the young "playboy" constantly tips his hat. And if you want to add still fur- ther to the display, get the 24-sheet and cut out the combined A Metro-Goldwyn-Mayer Picture. Screenplay by Agnes Christine Johnson, Kay Van Riper and William Ludwig. Directed by George B. Seitz. Musical score by David Snell. little to worry about. But it is Mickey, as the irrepressible Andv Hardy, that has Papa Lewis Stone and Mother Fay Holden, not to mention his sister, Cecilia Parker, and Aunt Milly, (Sara Haden) going around and around. And, of course, there's Mickey's "love life," (already myaded bv Ann Rutherford) into which comes Virginia Grey and possibly others. This time, Aunt Milly goes in for romance, too. As you can undoubtedly tell from the title, the Hardys inherit a legacy, and they really "go to town" as millionaires. But enough of that. We have made mention of the fact be- Ads on Family Will Attract Families 'What could be a bigger highlight for any Hardy Family ad campaign than the fact that Mickey Rooney is back again with "millions in his pockets and a heart full of love"? Mickey dominates the ads without entirely submerg- ing the rest of the Hardys, thus giving these layouts the appeal that's bound to bring all the families within your territory right up to the box office. figures of the rest of the Hardy family to place in front of the cutout of Mickey. Mickey, of course, should be placed high enough so that the other figures do not cover him up. Get your electrician to make it possible for the other Hardy members to wave their hands, too. An animated display like this will be sure to attract maximum attention from your patrons. For street bally- hoo there is nothing better, we believe, than to get a young man about the height of GUr impish, carefree hero, and dress him up in formal attire. Using black cloth o n which white letters have been painted, and attaching them to his hat and to the S I I ( ) W M l'. N • S T R A I) l'. U l'. \' I l'. W Page 23 back of lii^ coal, \-oii could li a V o t h c young man plugi^ing your attraclion. On the i)ack of the hat could he the copx, "Sec M i c k e \ Rooney," and on ihi,- hack of the coat could he "in 'The llanh- Klde Hit;h' at the r.lank Th:-- atro (date)." Of course, if you want to go to ex- tremes, you could place an unusually exaggerated "bow tie" on the walking ballyhoo — a "tie" so large that the title could he imprinted on it. And you could have any other copy on the front of the hat. When crowds collect, the youth could open his coat and reveal your message. The light- beiiind-the-shirt idea is almost as old as Methusaleh, but if you've never used it be- fore, you can use it now. The light works by means of small batteries concealed on the per- son, and the pushing of a button which the youth carries, turns it on and off. It's almost a certainty, in spite of the weather man's pranks, that Spring is now here. Women everywhere are deeply interested in Spring- Styles. Well, you can concentrate heavily on that angle with the new Hardy film. Your ex- change lias stills of Ann Rutherford in Spring- time fashions and sports and play apparel. Besides making layouts and planting them on the women's pages of local newspapers, you can make individual tieups with different stores — one on styles for the school and college miss, and one on styles for sports apparel. Or you can make the tieup with one department store. Good Contest for Readers On the legacy angle, you might run a con- test in the newspaper or in your program whereby readers are to tell what they would do if they were suddenly bequeathed a huge fortune. Naturally, the question is as old as the hills, but it fits in particularly well here and the answers you get should be amusing. As a matter of fact, the stipulation could be made that replies must be on the humorous side. Cash and theatre tickets would be the prizes, of course. There's another good stunt you might try with the cooperation of the newspaper and local merchants. Selecting the city's most typical family always creates interest, but this time you can make the award a full day of festivities befitting a family that "rides high." Mother, dad and the kids could be quartered in the finest hotel in the city ; they could be the guests of a club at its luncheon ; a tea could be given in their honor in your foyer (or a hotel dining room if you cannot accommodate a large gathering) to which leading civic figures, newspapermen, etc., would be invited; they could go on a shopping tour of cooperat- ing stores ; they could ride around in a car furnished by a cooperating automotive dealer, and they could be guests of honor at the first evening performance of "The Hardys Ride High," with all the bright li'^hts interviews, and crowds that go with a real premiere. True, this stunt savors strongly of the "queen" or "king for a day" idea, but there is a good possibility that none of you have ever used it before. And since the Hardy family be- come millionaires for a day in their latest picture, why not take advantage of it? Of course, the "typical family" you select should be one of moderate, or perhaps of a little less than moderate means. Here's another idea for a lobby or window Lttwls STONE Mickey ROONEY Cecilia PARKER ton HOLDEN Poster Sure to Draw 'Em In One can easily tell by this six-sheet that the Hardys certainly are riding high. Used as it is, or converted into an attractive display ior your lobby o: an empty window, here's an accessory that's bound to gel 'em in that "Let's go see it" mood. disphiy ill which thi- theme of the picture is imparted by using hirL;e c u tout $- marks. In your the- atre, for instanci', you c o 11 I d i)hKH: t h e s e cut-out $- marks a t various points in the lounge, foyer, rest rooms, etc. 'They could be covered with stills from the film. In practic aO y every Hardy adven- ture Andy and his dad get together for a "man - to - m a n - talk." A mat is avail- able from your ex- change which shows them during their conversation. You could use this in a contest wherein your patrons or readers of the newspaper are to write their own "man-to-man" talks. Let the m write what they think a father would say during one of these meetings between parent and son. Although it's a long way off until Father's Day (the observance this year is on June 18) there's still a possibility that some of you may not play the picture until about a month be- forehand. Since merchants may be advertising the event at about the same time, you should be able to get cooperation from them. Stills of the family could accentuate windows of gift sug- gestions for Father from Mother, Dad, Sister and Son. If there's an American Airlines office near you, it should be an easy matter to get them to go along with you on plugging "The Hardys Ride High." Three stills showing the Hardys on an air jaunt can be used in the displays. And even though an American Airlines office may not be in the immediate vicinity, there's usually a travel bureau. Mickey meets his first glamor girl, played by Virginia Grey. That's one of the hilarious situations in the latest of the series. How would the young men in your town entertain such a girl ? Let them answer the question in two ways (1) if they had $2,000,000 and (2) if they had $2. For the best letter on both ways, offer cash prizes and guest tickets. It occurs to us that winner of the first prize might be your guest and the guest of a local night club. A men's clothing shop might offer him correct evening clothes, while a woman's shop could furnish the attire for the lucky girl he chooses to escort. No married men, of course, could or would enter the contest ; but just to make sure, you'd better put that condition in the rules. Strong Appeal for Students The Hardy pictures always appeal to stu- dents. Get the boys and girls interested, and they'll bring their parents along. Through the school publication, a contest might be con- ducted to see which boy student is most like Mickey Rooney. If any of the students have jaloppies, and you may be sure they do, a pass or two will suffice to get them to let you put your announcement of "The Hardys Ride High" on their autos. Try to get the super- intendent's or principal's permission to place an announcement on the bulletin board. Last-line jingles are always popular. If you used the idea on a former Hardy picture, you know it got results. So try it again. This time the jingle could run like this: "A young play- boy, that's what I am." — It's Andy Hardy speaking — I make the rounds — Get out of bounds — . Here is where the contestant fur- nishes the last line. It must, naturally, rhyme with "speaking." MGM has prepared a die-cut hanger of the caricature of Mickey and his topper. You should older a large (|iiaiilily ol them. lie- sides hanging them under llie mar(|uee, and in- side (he theatre, yon can get merchants to hang Iheiii (Jii llieir ligliling fixtures — not every merchant, hiit a lot of them. Wherever there s a place to suspend one ol these hangers, you know what to do. The posters are easily adaptable to cutouts. On your marquee, the imiiorlant elements (;f the 24-slieet would attract attention. And flon't forget the display idea we mentioned at the beginning of this Sliowmanalysis concerning Mickey and his topper. We hardly think it necessary to urge you to go the limit in selling "The Hardys Ride High." We're sure you will. And we're equally sure of the fact that you'll experience even bet- ter business on this than on any of the other adventures in the series. Ride High With Tieups Tisups to the left of you. Tieups to the right of you. Tieups all around you. Few films have had as many as "The Hardys Ride High." Herewith we've assembled just a few of the myriad tie-up Siills. You can get cooperation from music stores, bicycle shops, specialty shops, soda shops, the telephone company, typewriter stores, men's stores and women's dress shops, not to mention cooper- ation from your local agency of the American Air- lines. Get the full set of exploitation stills and "go to town." Any store you fail to get will surely be closed for repairs or has ceased to operate. Page 24 SHOWMEN'S TRADE REVIEW April 22, 1939 CLASS must be the keynote of your campaign on "Dark Victory." With a picture starring Bette Davis, who has won two Academy Awards as the best actress of the year and a story which definitely spells class, your campaign must be dignified, yet nevertheless intense. You may have noticed already that War- ner Bros, has taken an immense amount of space in the national magazines and in newspapers to plug the picture and that the keynote of all this advertising is class, too Bette Davis, of course, dominates the pro- ceedings. She has definitely established her- self as a dramatic actress and one who is sure to give a stirring characterization in whatever role she undertakes. Therefore, selling Bette Davis in "Dark Victory" sells Clasis !§liould Be Keynote Of Your Entire Campaign the public on exactly the type of picture it is. If we were going to play this picture, our first step would be to take advantage of the many advertising and publicity breaks the picture has received. After all Warner Bros, has not spent its money just to see Bette Davis' name in print and her picture in many different poses. This advertising- was paid for and elTorts were made to get publicity to help yoM, the showman. So contact the local distributors of the magazines which carried this advertising and make sure that your potential patrons see them. Insert lieralds in them with your playdates and see that the newsstands have cards tacked on them telling buyers of the magazines when the picture is going to play. Recently, an 11 chapter serial ran in the Boston American on the life of Bette Davis. This same serial, written by George W. Clarke, one of the paper's leading fea- ture writers, is now available to you exactly as it first appeared. Take it to your newspaper for republication in your city. Perfect Lobby Displays These 30 and 40 inch lobby displays shown below and to the left are excellent lobby display matarial. Put them in your lobby some time in advance, changing the copy as your playdate draws nearer. J/ 34-Sheet That Sells The one thing that hits you right in the eye when you see this poster is its simplicity and dignity. The lack of copy, anomalous as it may sound, actually sells the picture better than any- thing else could. After all, when a poster gives the name of a star and the name of a picture what more need be said? In this case much that is left unsaid is told by the "Oscar" in the lower left hand corner. It is chockful of interest for every reader. Among the interesting features of Warner Bros, giant press book on "Dark Victory" is a series of short paragraphs about the picture. These can be used either as an entire guest column in a news- paper, or separately as fillers for a regular movie column. They are also especially adaptable for use in your programs. Bcttc Davis Fashions The fashion editor of your newspaper should be interested in the coming of "Dark Victory." Bette Davis, as we men- tioned before, was recently voted one of the world's 12 best-dressed women. The results were announced by Emil Hartman, director of the Fashion Academy at Rocke- feller Centre, New York. There are some excellent fashion stills which you can give the fashion editor for publication. This sort of tieup is often easier than just crash- ing into the run of the paper, for depart- ment editors are looking for this sort of thing more than city editors are. They"ll recognize its value to them as well as to you. The personal appeal angle is not always a good one but in this case it is especially recommended. Reviewers who have already seen the picture are enthusiastic about it. It's a picture on which opinion will be unanimous as to its excellence. There- fore, you are justified in personally appeal- ing to your patrons to see it. One of the best methods of doing this is by a personal letter. This letter must be way out of the ordinary. Make it dignified and to the point. You can point to other notable suc- cess in the past and particularly mention those which you recommended in this way. If your business on them was good and you know that patron reaction was good, this (REG. U. S. PAT. OFF.) l/^ril 22. 1939 s 1 1 o w M !•: N • s 'i- \< .\\) i: r i \' i v. w Page 25 is i.'si)i'ciall\' roi'ininni'inlrd lor il i (.'iiiiiul.s the recipients tliat tlie>- may have faith in your recommenihitions. Send tliese letters out apart from >-onr re.milar program. ll uiHild he hest to send lliem in plain enveloiK'S or on your regular stationery so that those receiving il will he sure to read it. l-'or a sure-lire interest-getting ci)ntcst, we've seldom seen one to beat the five day photo contest suggested by Warner Bros. The running conuncnt heiieath involves titles of practically every picture in which Hette Davis ever appeared. It's a contest that sells Bette Davis as strongly as any- thing we can think of and that's the main object of your campaign after all. For prizes you can award either cash or guest tickets. There won't be many winners unless you adopt the idea of publishing the luimcs of tlie pictures along with the con- test each day and then the contestants mcreh' have to pick up tlic right titles to fill in. Local Award Winners Have you any Little Theatre Groups, Conmmnity Playhouses or other organiza- tions which may sprout some amateur Thespians in your town? Very well, then, run a contest either with or without news- paper cooperation in which a local actress is chosen as the best in town. A com- mittee of prominent judges can be selected and the winner will receive a congratulatory telegram from Bette Davis, winner of the .\cademy Award for 1938 and the star of "Dark Victory," which makes her a leading contender for the 1939 award.. Here's a wonderful idea for getting across Bette's fine performance in "Dark Victory." Use a still of her in a dramatic pose and reduce it to about one third of postal card size. Fill up the remainder of one side of the postal card with copy about her and the picture. You can mail them to lists of people obtained from local women's clubs membership lists and similar organizations' rosters. They are inexpensive to make up and cost but one cent each to mail. ID^ar k ^ctory ' GEORGE BRENT -HUMPHREY BOGART GERALDINE FITZGERALD RONALD REAGAN DiricitJ *7 EDMUND GOULDING CORA WITHERSPOON HENRY TRAVERS A WARNER BROS. Prttmwitn Ads to Sell Romance Just in case your situation doesn't lend itself 1o the "Class" ads, here you have a sample of a series prepared for those theatres which want 1o play up the romance in the picture. It's there and these ads will sell it. Use Tliese Posters The 6 sheet, directly above, and the 3 sheet, at the right, again emphasize the simplicity of the posters. Bette Davis is what you have to sell and her fine acting makes the picture. These same cards can be used as comment cards for filling out in the lobby by outgo- ing patrons. Since the picture is sure to excite plenty of comment you can ask those who are especially enthused over the pic- ture to write their thoughts on these cards. Those who attend the opening day should be especially encouraged to do this so that you will have a fine second or third day story for the newspaper. In case you hold over, you can quote some of them in your announcement. Here are some of the women's angles on this picture. Bette Davis has medium skin with blonde hair while Geraldine Fitz- gerald, the other leading feminine player in "Dark Victory", has fair skin with dark hair. Why not publish their suggestions on makeup for the women of your town. These suggestions will apply to practically every woman in town with the exception of the redheads and a few others with special problems. The day after the Davis and Fitzgerald beauty hints are published, you can have them or better still Perc West- more, the Warner makeup expert give his advice on makeup for the other types. One of the best tieups we've seen for a picture is that made by Warner Bros, with Robert W. Irwin Co., furniture manufac- turers. This company makes the Pendle- ton furniture line. In a large number of cities the company's dealers will give away three suites of furniture, exact duplicates of that used in the picture. This furniture will be given away at drawings held in the theatres which show "Dark Victory". The A Warner Tiros. Picture. Screenplay by Casey Robinson from the play by George^ Emersoni Brewer, Jr. and Bertram Bloch. Music by Max Steiner. Directed by Edmund Colliding. tieup does not include New York or Chicago, etc. but includes many smaller cities, so make sure right away that your town is included in the extensive list. There is a special free trailer to all theatres tieing in with this promotion, newspaper ads from local dealers, advertising accessories sup- plied to stores and theatres for windows and lobbies, and a folder showing scenes from the picture and illustrations of the furniture. For lobby display there are some highly effective 30 and 40 inch photo enlargements illustrated on the opposite page. These spell class in every way and make excellent lobby-displays. The growing popularity of Bette Davis suggests also the use of 11 by 14 fan photos done in color. These will be eagerly sought by the many admirers of this actress, both men and women. You have here a picture which, if properly sold, will do much to enhance the already great popularity of Bette Davis and at the same time provide you with the type of picture known as "prestige." But again, if it is properly sold, it will do more than most prestige pictures. This one can really set the whole town talking and thereby give your cashier, ushers and door- man plenty to do during its engagement. Keep your campaign dignified but don't lose sight of the selling angles. It's your mer- chandise, Mr. Showman, now SELL IT ! I Can t Go On this way... Tonight it would be you... and after tonight, what? I'd just go on and on forever, until the last heart- wrenching hour I avis « THE FINEST ACTRESS OF 1938 Dark\^etory" THE FINEST PICTURE OF 1939 ^ Geraldine Fitzgerald >rTf Honald Reagan i^4|y CiivcM £7 Edmund GouLDi^a Cora Willierspoon 1 Henry Travers Scrmnptay byCauy nobinun- Fruin the play by Ceo. Emerson Brewer, Jr. and Bcrlram Bloch • Muiic by Mm Swincr • K Rrel NsUodbJ PictUTQ Dialogue Ads There is an entire series of dialogue ads. They give an idea of the tremendous emotional appeal in the picture. The one shown above is just one of the series. Note what a poignant message it conveys. You might use the entire series, each one in a different medium. Page 26 SHOWMEN'S TRADE REVIEW April 22, 1939 Dealing realiitically with the booking, adver- tising and exploitation of the newsreel, serial and short, and emphasizing their importance. IN THE Columbia The western sets on the studio's 40-acre ranch near Burbank were the background for a Community Sing filmed last week. Di- rected by Sam Nelson, who has made most of the Charles Starrett pictures, the Sing featured the Sons of the Pioneers in a med- ley of range ballads. Gene Morgan acted as m.c, and Hugh McCollum, veteran pro- ducer of Sings, supervised. Sisters, vocalists, and Charles Troy and Zoe Lynn, specialt}^ dancers. The Herth Trio is noted for their novel musical use of the electric organ, while the Rollini Trio, consisting of strings and vibraphone, have long graced New York's most popular night spots. Lloyd French directed the short. MCM Following his successful direction of "They All Come Out", Jacques Tourneur was selected to direct the latest in John Nesbitt's popular "Passing Parade" series. The new one-reeler "Yankee Doodle Goes to Town," will be the latest of Nesbitt's so- cially significant shorts and concerns itself with a cavalcade of events that have strengthened Americanism for Americans since the birth of the Nation. Jack Chertok is producer with Clem Bevans in the lead- ing role as Yankee Doodle. RKO Dr. Allen Roy Dafoe is in New York con- ferring about a new Quintuplet picture. The film, as yet untitled, will mark the fifth birthday of the little girls, and will be re- leased to theatres in June as a two-reel special. In addition to the five-star birth- day celebration, the short will present the eventful life history of the famous quintet, narrated by Alexander Woollcott, raconteur extraordinary. In a series of conferences with Frederic Ullman, Jr., vice-president, and Frank Don- ovan, production manager, Dr. Dafoe agreed that the cameras might be set up in the Callendar nursery as soon as the Quins had rested after their call on the British King and Queen. Vitaphone A one-reel musical film featuring several of the country's best known swing en- sembles was completed this week. Heading the cast of entertainers in the short are Tito and His Swingtette, the Milt Herth Trio, the Adrian Rollini Trio, the Frazee Archery Short, "Bow String," Tied In With Hoogerhyde Lecture Tour A lecture tour of schools by Russ Hoogerhyde, national archery champion, who is featured in "Bow String," an RKO Pathe Sportscope, is being tied in with thea- tres playing the short subject. Theatres which have booked "Bow String" have been notified of local lecture dates and are play- ing the subject during the week of the lec- ture so as to capitalize on the interest of students. "Bow String" brings the ancient sport of archery up to date. There are said to be 500,000 archers in America today, and Hoogerhyde has been national champion five times. . . NEWSREEL SYNOPSES . . (Released Saturday, April 22) PARAMOUNT (No. 75)— Forest fires in Wash.; Danish royalty sees Grand Canyon ; Midgets held at Ellis Island: Relics unearthed in Egyptian tomb: Douglas sworn in as Justice; BergdoU ends exile; Scenes of Albanian flight; Defense forces increased on Mediterranean; Joe Louis still champ; Tribute to in- ventor of baseball; Giants vs. Dodgers in N. Y. MOVIETONE {Vol. 21, No. 64)— Ice-breaking boat in Lake Michigan; Republican warships return to Cadiz; France builds 6-ton airliner for Trans-Atlantic service; New English airplane carrier; Robot for World's Fair; Pope's Easter blessing; Summer fash- ions; Lew Lehr's over-sized hog, horse and turtle; Giants vs. Dodgers; Jaloppy race in Calif.; Skiing at Mt. Rainier; Marathon race in Boston (Boston only). NEWS OF THE DAY (Vol. 10, No. 260)— Pope's Easter blessing; Cricket army on march; Robot for World's Fair; Chamberlain in limelight; Douglas sworn in as Justice; Summer fashions; Queen Mary meets boy "Raleigh"; Jaloppy race in Calif,; Skiing at Mt. Rainier; Giants vs. Dodgers; Navy's baby bombers in action. UNIVERSAL (Vol. 11, No, 764)— 6th Ave. "El" becomes tnemory; Pope's Easter blessing; Army maneuvers in London; New army transport sails from Brooklyn; Nanking's reformed government; Douglas sworn in as Justice: Select tyaical American mother at Wooster, O,; Night carnival parade at Milan, Italy: Gold plate for World's Fair; Shoe fashions; Skupg at Mt, Rainier, Wash,; Salmon fishing; Jaloppy race in Calif. ; Navy junior boxing cham- pions; Embassv Theatre in New York gets cleaning (New York only), PATHE (Vol, 10, No, 79)— King George inspects aircraft plant; Robot for World's Fair; New auto- tark ETuns in England; Glider championships in Calif,; DeValera joins Pres, Hyde; Animals come out of hibe-"ation in E-'fland; Salmon fishing in Oregon; Surf boat racing in Australia, (Released JVcdiiesday. Af>rU !'•>) PARAMOUNT (No. 74) — Col. Lindbergh returns to U. S. ; Re-enactment of George Washington's trip to New York at Mt. Vernon. Va.; Sculptors Guild give outdorr art show; British youngsters learn to curtsy to Oueen Mother Mary; Roosevelt's note to Hitler and Mussolini; Roosevelt's Pan-American ad- dress: Fleet ordered to the Pacific; Boston Bruins defeats Toronto Maple Leafs in hockey match; Wrestlers in free-for-all in ring full of fish; Johns- town wins Paumonok Handicap. MOVIETONE (Vol. 21, No. 63) — Roosevelt's Pan- American address; U. S, fleet ordered to the Pacific; Sunken shi-' is blasted off bottom; Col, Lindbergh and Countess Haugwitz-Revcntlow returns to U, S, ; Egyptian newlyweds depart from home in Persia ; President LeBrun reelected; Fashions for men and women; Johnstown wins Paumonok Handicap; Max Baer in training; California Bears defeat Washing- ton in rowing classic, NEWS OF THE DAY (Vol. 10, No. 261)— Roose- velt's note to Hitler and Mussolini; Sen. Pittman voices approval; U. S. fleet ordered back to the Pacific; France re-elects President LeBrun; Col. Lindbergh and Countess Haugwitz-Reventlow re- turns to U. S.: Washington inaugural trip re- enacted; Derelict dynamited off Cape Henry; V/restl- ing in ring full of smelts (except San Francisco) ; Amateur sluggers battle for crowns in San Fran- cisco (San Francisco only); Johnstown wins Pau- monok Handicap. PATHE (Vol. 10, No. 78)— Roosevelt asks for world peace; Surprise command sends fleet west; France re-elects President LeBrun; Mt. Vernon pageant re- calls 1789; Prague Nazis welcome new ruler; Boston Bruins defeat Toronto Maple Leafs in hockey match; Johnstown wins Paumonok Handicap. UNIVERS^L — Roosevelt asks for world neace; Fleet ordered back to Pacific; 40 dead in Mid-West tor- rado; Lindbergh here for air parley; Britain rushes air armada: Yankee Clipner ends pioneer flight: Out- door sculpture show held in N. Y. ; Wrestling in ring full of smelts; Johnstown wins Paumonok Han- dicap. (RKO); Lone 10 (Rep.) rev. A Day at the FIRST RUN SHORT PRODUCT BROADWAY, NEW YORK (Week Beginning April 22) ASTOR— Penny's Picnic (MGM) rev. 1-7-39; No!,tradamus (MGM) rev. 10-15-38; Popu- lar Science No. 2 (Para.) rev. 11-19-38. CAPITOL— Little Gold Fish (MGM) rev. this issue; Weather Wizards (MGM) rev. this issue; While America Sleeps (MGM) rev. this issue. CRITERION— Home Boner Ranger Rides Again No. 2-18-39. GLOBE— Odd Sports (Col.) ; Zoo (Vita.) rev. 3-18-39. PARAMOUNT— Pictorial No. 9 (Para.); Good Skates (Para.) ; Popular Science No. 3 (Para) ; Aladdin and his Wonderful Lamp (Para.). RADIO CITY MUSIC HALL— Donald's Luckv Day (RKO) rev. 10-22-38. RIALTO — Mildewed Melodrama (Para.) rev. 9- 24-38; Two Bovs and a Dog (Para.) rev. 12-17-38. RIVOLI— Donald's Lucky Day (RKO) rev. 10- 22-38; Smooth Approach (RKO). ROXY — G-Man Jitters (20th-Fox) ; Fashion Forecast for Spring and Summer (20th-Fox) rev. 4-15-39. STRAND— Chained (Vita.) rev. 3-25-39. CHICAGO LOOP (Week Ending April 22) APOLLO — It's the McCoy (Vita.); Fashion Forecast for Spring and Summer (20th-Fox) rev, 4-15-39, CHICAGO— Chicken Titters (Vita,) rev, 4-1- 3H; Circus Cn-Ed (Para,) rev. 3-4-39. GARRICK— Home Cheap Home (Vita.) ; Love on 'I'ap (MGM). ROOSEVELT — Yes, We Have No Bonanzas (Col.); Good Skates (Para,), UNITED ARTISTS— Dave Apollon and Or- chestra (Vita.) rev. 12-17-38; The Whalers (RKO) rev, 9-3-38, Pictorial Spread on Sportscope Paves Way for Special Tieups f^'rederic Ullman, Jr,, producer of RKO- Pathe Sportscopes, has had several thou- sand reprints made of the double page spread in the March issue of Field and Stream which he is sending to exhibitors and bookers throu.ghout the United States. The pages are devoted to scenes from "On the Wing," which were taken by the magazine's staff photographer during filming of the subject wdiich deals with the hunting of 'wild geese. A note on the front of the reprint advises exhibitors that "you can tie up with sports- men and sports clubs by dating and public- izing 'On the Wing'." May we add that you can also contact >-our newsstand dealer for permission to place announcement inserts in each copy of Field and Stream? And that dealers in sport- ing goods will surel}' cooperate with you on a special window display? Here Are Practical Suggestions For Selling "The Practical Pig" Walt Disney's new Silly Symphony in Technicolor, "The Practical Pig," deserves practical showmans'hip. If you can get three little piglets, place them in a cage in the lobby. Fans can guess how much they weigh, or fans can select a name for each of tliem, A local restaurant could feature a roast pig in its window, with a card bearing this caption: "This is what would have happened to the Three Little Pigs if the smart pig had not fooled the Big Bad Wolf in Walt Dis- ney's 'The Practical Pig,' etc." You have seen cartoon drawings of the rascally little porkers. You'll find such a drawing in the press sheet. Use it to aid you in designing an outfit for a man attired as a pig who carries a banner around town plugging your showing of the cartoon. m. i/^ni 1939 S 1 1 () W M 1<: N ' S TRAD I-. R I'. V 1 I W Page 27 WEATHER WIZARDS Prod. \<.. S-W7 Very Good MGM Pete Smith Specialty No. 7 9 mins. Comment: What goes on behind the scenes of the weather bureau is tohl in this highly interesting Pete Smith Specialty. A case in point concerns the orchards of California, where oil stoves are kept burn- ing while the temperature hovers in the 20's. When the supplj- of oil is almost gone, anything" that's wood is burned to combat the cold. No word means more to the ha- rassed fruit grower than the news that clouds are on the wa}-, thus relieving the high barometric pressure and causing the temperature to rise again. Fred Zinneman directed. Exploitation: Get j'our local paper to run a story about the functions of the weather bureau. Bring your showing of the film to the attention of junior and senior high school students. Try to get some weather instruments for display in your lobby. THE STORY OF DR. jENNER Prod. Ao. K-924 Excellent MGM Passing Parade No. 4 10 mins. Comment: Here's the interesting storj' of the man who combatted small pox by vac- cinating a sufferer with the virus from an infected cow. His discovery was looked upon as fantastic, but he eventually proved his point. The story has been exceptionally well directed by Henry K. Dunn, and John Nesbitt's narration is tense and forceful. Exploitation: You should get the coop- eration of the local medical society to help you in putting this over. Give it extra space in your newspaper ads, and feature it in your programs and on the marquee. THE LITTLE GOLDFISH Prod. No. W-885 (Tech.) Amusing MGM Cartoon No. 5 8 mins. Comment: MGM is hitting its old stride again witli this amusing cartoon, the best we've seen from that company in a long time. The little goldfish is washed out of his bowl and goes through the sewer to the ocean, where he finds more adventure than he ever dreamed of. Children and adults alike should enjoy this cartoon. It was pro- duced by Hugh Harman and Rudolph Ising. Exploitation: Since this is the first of a cartoon series in Technicolor, give it special mention in your ads. Individual posters and ad-set mats are available at your MGM exchange. In connection with your show- ing, get the Mayor to designate that week as "Be Kind to Goldfish Week." MARINE CIRCUS Prod. No. S-906 (Tech.) Excellent MGM Pete Smith Specialty No. 6 9 mins. Comment: Down in Marineland, Fla., Pete Smith goes below the surface to show us what goes on down there. It's a minia- ture ocean abounding in all sorts of fish. Highlight of the subject when the keeper goes down to feed the fish. With Pete's comments to furnish humor, this emerges as an excellent short reel. James A. Fitz- patrick directed. Exploitation: For street ballyhoo, get a man to go around the streets in a diver's costume with a banner reading, "See what's in the sea — see 'Marine Circus', etc." Try to get a large portable tank stocked with different varieties of fish for display in vour lobby. SOLDIERS OF THE SEA BIG LEAGUERS Pr(,d. No. 94.60H Interestinfi: Prod. No. 94,:W9 Good RKO-Pathe Reelisms No. 8 10 mins. Comment: The many and varied activities of the U. S. Marine base at San Diego, Calif., are depicted in this new Reelism. From the time his uniform is furnished him. until the time he becomes an efiEcient unit in the corps, the rookie learns a lot about proficiency with gun and bayonet, the in- tricate details of battleship construction and operation, etc. Scored by the United States Marine Band, this is an interesting trip behind the scenes with Uncle Sam's devil- dogs. James Clemenger is the commentator. The subject was produced by Frederic Ull- man, Jr., and Supervised by Frank R. Don- ovan. Exploitation: Give it a strong plug in your advertising. Get the local U. S. Marine recruiting office to cooperate with you. WHILE AMERICA SLEEPS Prod. No. P-813 Timely MGM Crime Doesn't Pay No. 3 21 mins. Comment: With nations at gun point, this subject is especially timely. It goes behind the headlines and reveals in a fac- tual manner a story of spies in the United States and how they operate. It is grip- pingly told. Richard G. Purcell heads the cast, which also includes Rowland Varno, Frederick Vogeding and Egon Brecher. Fred Zinneman directed. Exploitation: Get your newspaper editor to attend a screening, which will furnish him with plenty of material for an edi- torial about the spy problem. Get the vari- ous patriotic organizations to parade through the downtown streets as ballyhoo, for which in return you let them be your guests at a performance of the subject. THE HAPPY TOTS Prod. No. 9508 (Tech.) Fair Col. Color Rhapsody No. 8 7 mins. Comment: Here's an old fashioned car- toon where various figures representing children and what-not have a high old time dancing around. It's reminiscent of the early cartoons which were all dancing, all sing- ing, etc. Seen in comparison with other cartoons of today this one can't be rated over "Fair" despite the Technicolor. Pro- duced by Charles Mintz. Exploitation: Give the subject a plug in your lobby, programs and newspaper adver- tising. A DUCKING THEY DID GO Prod. No. 9406 Good Slapstick Col. Stooges No. 6 17 mins. Comment: The Stooges get jobs soliciting memberships for a duck hunting club. They find that the promoters are fakers but only after they have roped in the mayor, the chief of police and others. So when they find there hasn't been a duck in those parts for years. Curly is dispatched- to find some ducks. He raids a nearbv farmer's ^^ard with disastrous results. For sheer slap- stick there isn't anything to beat this team. Those theatres which yearn for the good old days of slapstick will welcome this one. Directed by Del Ford. Exploitation: Use the Stooges' names on your marquee. They'll bring in any one who likes their material. Plug them through all your advertising, using their pictures wherever possible. RKO-Pathe Sportscope No. 9 10 mins. Comment: Tlie Chicago Cubs go to Cata- lina Island to get in training for the base- ball season, and thanks to the producers of this short subject, the audience goes right along with them. ]3atting, pitching, catching — the boys prove they're still adept at these requisites of a good baseball team. "Dizzy" Dean gives an exhibition on how to pitch, using a sheet of glass as his target. Dia- mond fans, and that just about includes everyone in the audience, will enjoy this. Andre Baruch is the commentator, and Frederic Ullman, Jr., produced, with Frank R. Donovan supervising. Exploitation: Get the members of the lo- cal baseball team to be your guests, along with newspaper sports writers, at a special screening. Following this, have the news- paper interview the players on whether or not the}' think the Cubs will win the pen- nant this year, based on what they saw. Place an ad on the sports page. SWING YOU SWINGERS Prod. No. 9428 Very Funny Col. All Star Comedy No. 8 18i/^ mins. Comment: Andy Clyde keeps a music store. He is a descendant of Beethoven so he won't allow any swing to be played in his store. Two children are brought to him by the welfare department, who turn out to be his orphaned nephews. One of them is Bennie Bartlett, an expert on the cornet, who on the sly runs a swing band. His little brother messes up a couple of sales for Andy and then Andy discovers the swing band. He starts to lead and the whole troupe gets a radio engagement. It is good stuff with plenty of slapstick, some good swing music, names such as Andy Clyde and Bennie Bartlett, an adorable child, etc. What more can you ask of a sliort subject? Exploitation: Tie up with music stores. It should be easy on this one as the setting is right in one. Give the names a big plug on your marquee, in your lobby, programs and newspaper ads. Contests on classical music vs. swing would call attention to the subject. You'd have to burlesque them, of course, to get over the comedy idea. SOMEWHAT SECRET Prod. No. R-804 Entertaining MGM Musical No. 4 21 mins. Comment: The battle between jitterbugs and non-jitterbugs is entertainingly waged in this musical. The students of an ex- clusive girls' finishing school are forbidden to "swing it." The assistant dean is in love with the chemistry professor who (ssssh!) is really the leader of a swing band. His pals induce him to forsake the school and return to the band. When the dean discov- ers him, along with many of her pupils, at a swingaree, she is adamant at first; but as she listens to the music, she realizes how unnecessarily prudish she has been. The subject has been well directed by Sammy Lee, and the cast includes Mary Howard, Tom Collins, Benny Rubin and Mary Bo- vard. Exploitation: Sponsor a contest for local swingeroos to be staged in your theatre. Wherever automatic phonographs are in- stalled, there you're apt to find the jitter- bugs. Place signs advertising the short in these s'-ots. Page 28 SHOWMEN'S TRADE REVIEW April >2, 19 STR West Coast Offices Guaranty Building 6B31 Hollywood Blvd. Hollywood, Calif. Telephone, Hollywood 1390 • • • Strollin' Thru the Studios • • • Producer Harry Sherman announced that he will make a "Hopalong Cassidy" special with increased budget and a cast of higher bracket actors including William Boyd in the top role. Currently in production is "Lawful Outlaws", first of the '39-'40 "Hopalongs". Randolph Scott and Ralph Bellamy have been assigned to Columbia's "Coast Guard" scheduled to go before the cameras this week. Edward Ludwig will direct under the super- vision of Fred Kohlmar. The picture will be Scott's first under his new contract. Irene Dunne returned to Hollywood this week, from her spring vacation, to begin work on her next picture, "Modern Cinderella", a John M. Stahl production for Universal. Charles Boyer will co-star with her. "In Elk Valley" and "He Looks so Peaceful Now", two original songs by Johnny Lange and Lew Porter, were purchased by Producer Edward Finney for "Down the Wyoming Trail", new Tex Ritter musical western now in production at Monogram. Warner Bros, has begun preparations on "Dead End Kids at Valley Forge", with the "Dead End" Kids and P.\T O'Brien slated for top roles. Crane Wilbur, who will do the script, left Hollywood to gather material at the military school at Valley Forge, Pa. Richard Carlson and Ann Sheridan will have the leads in Walter Wanger's "Winter Carnival", scheduled to go into production this week. Carlson withdrew from the cast of the New York stage hit, "Stars in Your Eyes" and immediately left for Hollywood. George Tobias, who created the role of Boris Kalenkoff in the New York version of "You Can't Take It With You", has been signed by MGM for a role with Robert Young and Ann Sothern in "Maisie Was a Lady," under the direction of Edwin L. Marin. 20th Century-Fox has announced another important addition to the cast of "Second Fiddle", the Irving Berlin musical starring Sonja Henie and Tyrone Power. Alan Dinehart, noted character actor, was as- signed to play the role of tlie movie publicity director in the production. Dorothy Lee, who once supplied the fem- inine interest in Wheeler and Woolsey com- edies, has been added to the cast of Republic's "Tidal Wave", now in production under the direction of John Auer. Frank Jenks and Marc Lawrence have also been signed. Sol Lesser purchased two original songs by Clarence Muse and Langston Hughes to be sung by Bob Breen in "Way Down South". Muse and Hughes are also the co-authors of the screenplay. Paul Malvern finished production of "Wolf Call" for Monogram and will start "Stu'nt Pilot", second of the "Tailspin Tommy" series, before the end of the month. John Trent and Marjorie Reynolds have the leading roles, with George Waggner directing. "Career", with Alice Eden and John Archer, winners in the recent Jesse L. Lasky radio contest, "Gateway to Hollywood", went into production this week at RKO with Robert SiSK producing and Leigic J.-^son directing Anne Shirley and Edward Ellis have the leading roles. Louis Hayward, who will play in "My Son, My Son" when he completes his role in Ed- ward Small's "The Man in the Iron Mask", has started work in preparation for the picture. Both productions are for UA release. P'aramount put "The Star Maker", Charles R. Rogers production with Bing Crosby in the leading role, in work this week with Roy del Ruth directing. The supporting cast includes Louise Campbell, Ned Sp.\rks and Roger's 13 year old singing discovery, Linda Ware. William Anthony Maguire, one of Holly- wood's outstanding literary figures, has been signed to a long term contract by Darryl F. Zanuck, 20th Century-Fox production chief. Under the terms of the contract, Maguire will act as associate producer and writer. Sam Levene, Joseph Calleia and Edward Brophy have been added to the cast of Columbia's "Golden Boy", which Rouben Mamoulian directs. Barbara Stanwyck, Adolphe Menjou and William Holden head the cast. Production is under the supervision of William Perlberg. He's a Fisherman Now John Garfield (right) makes his debut as a Portuguese sardine fisherman on the ivharf at Monterey, Calif., while others of the loca- tion company in the new Warner film, "A Family Affair" look on. Left to right arc Frank Gaudio, assistant cameraman, James Wong Howe, cameraman; Director Michael Curtiz (crouching) ; Benny Cohen, tech- nician, Claude Rains and Garfield. Shirley Temple to Appear in Another Technicolor Production Shirley Temple will make Maurice Maeterlinck's "The Bluebird" in Technicolor, which will probably start following the com- pletion of "Lady Jane", next on Shirley's schedule. According to an announcement made by Darryl F. Zanuck, 20th Century- Fox production chief, the film's budget will top any of Shirley's previous vehicles. Coincident with the news that the studio had acquired the rights to the pla}-, Zanuck gave orders to set designers to start im- mediate work in preparation for production. Plans already discussed call for an ex- penditure of approximately $2,000,000 before final Technicolor prints are ready for dis- tribution. Gene A'Iarkey will be associate producer of the screen version. Capra Films First Big Scene Portraying the role of a young Senator from a mid-western city, James Stewart was tendered a farewell banquet by his fellow townsmen on one of the largest stages at Columbia, for the starting scene of Frank Capra's "Mr. Smith Goes to Washington", in which he co-stars with Jean Arthur. Promi- nent members of the supporting cast include Edward Arnold, Claude Rains, Guv Kibbee, Ruth Donnelly, Thomas Mitchef.l, Eugene Pallette and Beulah Bondi. Four Set for jane Withers Jane Withers' four assignments for the coming twelve months were announced by Sol M. Wurtzel, 20th Century-Fox executive producer. They are "The Chicken Wagon Family", "High School", "The Roughneck" and "The Brat". Miss Withers is completiag "Boy Friend", her seventeenth starring picture for the studio. "The Chicken Wagon Family", adapted from Barry Benefield's novel, is scheduled to start around May 1st. Behind Scenes Director Garson Kanin, beside Script Girl Adele in front of camera, displays keen interest as Ginger Rogers and David Niven go through a scene for "Little M other ," romantic RKO Radio drama in luhich Miss Rogers stars as an ingenious salesgirl who has a hilarious time con- vincing the world she's not the mother of a foundling baby. Frank Albertson, center, rehearses dia- logue with Paul Stanton. l/^ril JJ, 1939 snow M !<: N • s t r a d v. \< v. v i i-; w rage 29 Ready for a Street Shot Director Henry Bucquet plans a street shot for MGM's "On Borroxved Time", adaptation of the Broadivay stage hit. Lionel Barry- more at>pears as Gramp and eight year old Bobs Watson plays the part of Pud. Sir Cedric Hardwicke is the mysterious stranger, Mr. Brink. Sidney Franklin is producing. Jane Clayton Gets New Contract From Producer Harry Sherman Jane Clayton was signed to a long term contract by Harry Sherman, producer of the "Hopalong Cassidy" pictures, starring Wil- liam Boyd, for Paramount. The deal was closed at Lone Pine where Sherman is cur- rently making "Lawful Outlaws", his first pic- ture of the 1939-40 season. Miss Clayton made her motion picture debut in "In Old Mexico", and is the first w'oman signed by Sherman for more than a one picture deal. Her first assignment will be the feminine lead in "The Double Dyed Deceiver", the O. Henry story in which Tito Guizar will be featured, under the direction of Ed. D. Ven- turini. WB Camera Crew to Borneo A camera expedition to the island of Sara- wak in the Borneo seas is being prepared by Warner Bros, in anticipation of an early shooting date on "The White Rajah", a story by Errol Flynn in which the actor will also star. The camera crew will film authentic backgrounds in Sarawak, which is ruled by the world's only English rajah. Virginia Grey Signed Virginia Grey has been set for an im- portant role in MGM's forthcoming production of "The Women", joining a cast headed by Norma Shearer, Joan Crawford and Rosal- ind Russell. 135 characters, all female, will comprise the complete cast. Phyllis Povah, of the New York cast, arrived in Hollywood for a featured spot in the picture. George CuKOR will direct. To Plug "Union Pacific" Details of one of the largest co-operative advertising tie-ups in the history of Hollywood were announced this week when it was re- vealed that Paramount's new Cecil B. De MiLLE epic, "Union Pacific", will be heavily exploited in an $80,000 advertising campaign of the Pennzoil Company. In addition to maga- zine advertising, the oil company is using three types of posters plugging the picture, on its 60,000 dealer stations throughout the country. Life of the Bronte Sisters To be Produced by WB The story of \hv Hronte sisters, Charlotte, Emily and .^nni:, will be the subject of "De- votion", a special Warner Bros, production to be filmed early this summer. Tlie picture will re-unite Bette Davis, George Brent, Geraloine Fitzgerald and Director Edmund GouLmN(;, all of whom were associated with "Dark Victory". Olivl\ de Havu.lani) will join the cast to complete the famous literary trio, and Claude Rains will portray the father of the sisters. Theodore Reeves and DeWitt Beaudine wrote the original story and James Hilton will write llie screen adaptation. Uncertain Situation in Europe Postpones Gene Autry's Tour Republic has postponed the scheduled tour of its singing cowboy star. Gene Autry, due to the uncertain political situation in Europe. Studio officials deemed it wise to have Autry remain in the United States until the war clouds have disappeared. Exhibitors in England long have requested that Autry make a stage appearance tour there, due to his popularity, and the fact that he is the favorite movie star of the two little English princesses. There is a possibility that Autry may sub- stitute a South American trip in place of the England junket. George Raft Signed by Univ. "I Stole a Million", based on the exploits of the notorious mail robber, Roy Gardner, will be made by Universal with George Raft in the leading role. Frank Tuttle will direct under the production supervision of Burt Kelly with shooting scheduled to start early in May. Feminine lead and supporting cast will be announced shortly. "Real Glory" Starts Monday Samuel Goldwyn has set April 24 as the starting date for the Gary Cooper starrer, "The Real Glory", which will be directed by Henry Hathaway. Featured supporting cast will be Andrea Leeds, David Niven, Walter Brennen, Donald Crisp and Broderick Crawford. Sets now in construction for the picture include a 700-foot lagoon. New Randall Western Starts "Across the Plains", new Jack Randall starring western, got the starting gun last week at Lone Pine, with Joyce Bryant in the feminine lead. Dennis Moore, Frank Yaca- nelli, Robert Card and Glen Strange head a large support- ing cast. The film is being directed b}' Spencer Bennett under the production wing of Robert Tan- sey. WAN DC KING ACCUND tiOLLTWCCD with the "Oldtimer" When you sec Samuel G<)ldwyn'!s "IVlusic School", Jascha Heiletz slarrer, you will be in for one of the thrills of your life. A 45 piere kid symphony orehestra, using instru- ments fostinfj; around $7 eaeh, plays so well, you have to look (and listen) twice, to make sure you're not dreaming;. Visited willi Director Frank McDonald on the set of Univtrsal's "They Asked for It", and saw Frank put William Lundigan and Joy Hodges through a few tough scenes. How come you ditched the "stogie" for that poor imitation of a pipe, Frank? It doesn't look natural. Ran into Mitchell Hamilburg, Hollywood's tie-up king, just returned from a business trip to New York. Mitch tells us that he has completed some swell new tieups for Deanna Durbin and Gene Autry. Don't forget to put us on the "must have" list for those Marx Brothers puppets. We've spotted some funny marquees in out time, but this one at the Beverly Theatre in Hollywood, should take first prize. "WIFE, HUSBAND AND FRIEND"— "FAST AND LOOSE". Sounds like a good idea, Ehl Put on the "feed bag" over at the new Paramount commissary and spent most of the time watching Jackie Cooper and young Sidney Miller work out some new arrange- ments for Cooper's band. At least that's what it looked like from the gestures . . . with Miller winning by a nose. Warner's "oomph girl", Ann Sheridan, will have the feminine lead opposite Richard Carl- son in Walter Wanger's "Winter Carnival". Sounds like a pretty cold title, but we suppose the "oomph" will take care of that . . . as it did in "Dodge City". We understand that "oomph" means "natural allure," or something. Sol Siegel In N. Y. Sol Siegel is in New York this week con- ferring with Herbert J. Yates of Republic on the studio's new season program. He will also attend the New York opening of "Man of Conquest" at the Capitol Theatre. He's On the Carpet It's a tough moment when Jackie Cooper is brought before the principal, Vaughn Glazer in "What a Lif e" forthcoming Paramount picture taken from- the suc- cessful stage play. LUCIEN LiTTLEFIELD stands by the desk zvith his arms folded. Director Theodore Reed is .ntting at the right with a pencil in his hand. Page 30 SHOWMEN'S TRADE REVIEW April 22, 1939 Dates Shown Are Release Dates This department is primarily intended to convey im- portant information regarding product on wliich no press book or ad material are available. Shovirmen who run pictures pre-release will find it a valuable source. Listings will appear but once. ALL THE TOMORROWS Rep. Drama Not set Selling Names: Frieda Inescort, Otto Kruger, Don Douglas. Director: Sidney' Salkovv. Assoc. Producer: Sol C. Siegel. Story Idea: Frieda Inescort devotes her life to Otto Kruger because he was crippled for life in a motor accident the night they were to be married. She falls in love, after ten years, with Don Douglas, but refuses to marry him because of her loyalty to Kru- ger. Kruger learns of her sacrifice and gives up his life to set her free. Catchline: "Hopelessly in love . . . his final message sets lier free." FOR LOVE OR MONEY Univ. Drama May 5 Selling Names: June Lang, Robert Kent, Edward Brophy. Director: Al Rogell. Producer: Max Golden. Story Idea: Robert Kent works for a big shot gambler, taking bets over the tele- phone. He wins a large sum of money for one of his clients, but is unable to collect. Threatened with his life, he and June Lang pool their money and make queer wagers with a "nut" — winning enough money to get straightened out. Catchline: "Big shot gambler — willing to wager his own life." Univ. EX-CHAMP Drama Not set Selling Names: Victor McLaglen. Tom Brown, Nan Grey, Constance Moore. Director: Phil Rosen. Producer: Burt Kelly. Story Idea: Victor McLaglen, a doorman, is proud of two things — his son, Donald Briggs and a belt emblematic of a boxing championship he once held. When he loses his job, he undertakes to train Tom Brown for the championship fight. He saves his son, Briggs, from prison by giving him the money he wins when Brown wins the fight. Catchline: "A champ in more ways than one. RKO FIVE CAME BACK Drama June 2 Selling Names: Chester Morris, Wendy Barrie, Lucille Ball, Kent Taylor. Director: John Farrow. Producer: Robert Sisk. Story Idea: Twelve persons are aboard a transport plane when it is forced down in the African jungles because of motor trouble. They are constantly in danger of attacking natives, but manage to hold them off until the plane is able to fly again. When they find they can only take five passen- gers because only one of the engines is running, the other seven sacrifice their lives to permit the five to escape. Catchline: "Fate trapped the unfortunate passengers." CAT AND THE CANARY Para. Mystery-Drama Not Set Selling Names: Bob Hope, Paulette God- dard, Douglas Montgomery. Director: Elliott Nugent. Producer: Arthur Hornblow, Jr. Story Idea: Bob Hope has joined Paulette Goddard and the rest of the close relatives at the midnight reading of a will in the dilapidated mansion of the deceased. The reading by George Zucco, the attorney for the estate, starts a night of eerie screams and insane killings, and things are pretty wild until Hope captures the killer. Catchline: "A mystery thriller that is a spine-chiller." HEADIN' FOR TEXAS Rep. Western Not Set RKO THE DOVE Drama Not Set Selling Names: Leo Carrillo, Steffi Duna, Tim Holt, Eduardo Raquello. Director: Lew Landers. Producer: Cliff Reid. Story Idea: Leo Carrillo, a Mexican ban- dit always bragging about his feminine con- quests, makes a wager with Eduardo Ra- quello, that he can win Steffi Duna, who is in love with Tim Holt. Carrillo has Holt captured and brought to his camp so that Steffi will follow, but lets him go when Steffi pretends to be mad about him in order to help him win his wager with Raquello. Catchline: "A bold, bad bandit . . . but tricked by a woman." THEY ASKED FOR IT Univ. Drama May 19 Selling Names: William f^undigan, Joy Hodges, Michael Whalen. Director: Frank McDonald. Assoc. Producer: Max Golden. Story Idea: William Lundigan tries to build up a small town newspaper inherited from his grandfather, by carrying sensa- tional stories pointing to murder, when a penniless farmer dies. Although thought to be a hoax at first, he eventually uncovers enough evidence to prove it really murder and, through his newspaper, helps the local autliorities capture the culprit. Catchline: "A hoax that turned into a nightmare." Selling Names: Roy Rogers, Mary Hart, George "Gabby" Hayes. Assoc. Producer & Director: Joe Kane. Story Idea: Roy Rogers and his pal Gab- by Hayes, having fought on the Confed- erate side during the Civil War, find that the co-owner of their ranch is Wade Bot- eler, a Union officer. There is a great deal of conflict between the men until Rogers discovers that Boteler is unaware of the dishonest dealings of the two men working for him. Boteler loses his life helping Rog- ers get the situation in hand. Catchline: "Enemies in war, but Allies in peace." DOWN THE WYOMING TRAIL Mono. Western May 5 Selling Names: Tex Ritter, Mary Brodell, Horace Murphy, Charles King. Director: Al Herman. Producer: Edward Finney. Story Idea: Tex Ritter gets the job of foreman on Mary Brodell's ranch in order to capture Charles King, the outlaw who has been stampeding elk into the valley, whenever he wanted to rustle cattle. On Christmas Eve, dressed as Santa Claus, Ritter work's on King's superstitious mind until he has him confessing to the rustling. Catchline: "Tex Ritter brings Christmas happiness to the ranchers." 20th-Fox Will Sponsor Derby The first company to sponsor a Ken- tucky Derby broadcast as a plug for a forthcoming picture, 20th Century-Fox has made arrangements with CBS to air the famous Churchill Downs classic in behalf of "Rose of Washington Square" on May 6, one week before the film's national release date. Announcers will be Ted Husing, Brvan Field and Bob Trout. CLASSIFIED ADVERTISING Ten cents per word. No charge for name and address. Five insertions for the price of three. Money order or check with copy. Cfassi^ed ads will appear as soon as received unless otherwise instructed. Address, Classified Dept., SHOWMEN*S TRADE REVIEW, 1501 Broadway. New York City. BOOKS ~ SYSTEMATIZING THEATRE OPER- ATION, a condensed, easy-to-read book containing every important phase of theatre operation. Written by "Chick" Lewis. Sent postpaid upon receipt of $1.00 in cash, check or money order. Address, Showmen's Trade Review, 1501 Broadway, New York City. SITUATION WANTED ~ THOROUGHLY EXPERIENCED THEATREMAN with many years of ac- tive and successful experience behind him, yet young enough to do a top-notch job, seeks a position with an independent ex- hibitor or group of theatres. At least let me tell you of my background and why you will find me a good investment. Address Box 621, Showmen's Trade Review, 1501 Broadway, New York City. SEAT REPAIR MATERIAL ARTIFICIAL LEATHER MOLESKIN 81c per yard; Sateen 60c yd. Six seats from two yards. Samples on request. Commer- cialeather, 116 Merimac St., Boston. SOUND & PROjECTION SERVICES WE GUARANTEE 30 to 40 percent more light on your screen!!! "Brite-Light" Shutters gives whiter, brighter and clearer pictures. Best built shutter on n.arket for Powers, Simplex, Kaplan, rear cr front; NEW PRICE EACH $6, prepaid anywhere! "Servicing Charts" handbook, covering all equipments, on sound $1.00. (Subscribe To- day for our sound service via mail. We keep your sound & projection perfect! This service only $2 year. We tell you, via mail, in simple, imderstandable words and pictures, how to Service your sound- projection.) Thousands of satisfied cus- tomers. WESLEY TROUT, Consulting Engineer, Box 575, ENID, OKLAHOMA. USED EQUIPMENT NO MATTER what you have to sell a classified ad in STR will reach a wide vol- ume of potential buyers at a cost too small to be considered an expense. STR classified ads are read because many who Iiave used this medium expressed their satisfaction of the results they secured. Let us do the same for you. The cost is only 10c per word, five insertions for the price of three. Address, Classified Dept. Showmen's Trade Review, 1501 Broadway, New York City .ipril J J. s I u ) w M i: N ' s '1" \< A I ) !•: \< i: v i w Pai/e 31 ASTOR PICTURES Title Mlna. Bat Whispers (My-0) 86 . Everythino is Rhythm (Mu) Front Page (C) 100. Heart of New York (Mu) 80. Hell's Angels (D) 110. Monster Walks (My-D) 60. Out ol Singapore (D) 76. Rain (D) 85. Scarfacc (D) 88. Sea Ghost (D) 60 . Sky Devils (C-D) 88. Street Scene (D) 79. Three Broadway Girls (C) 83. Tombstone Canyon (W) 67. Tonight Or Never (0) 92. Tumbleweeds (W) Woman Unafraid (D).. 66. a— BEFORE DATE OF ISSUE INDICATES ADVANCE DOPE. b— BOX OFFICE SLANT Initial lie fore Release Date Indicates Audience Suitability: (F) Family (A) Adults. GRAND NATIONAL stars C. Morris-U. Merkel Harry Roy &. Band .A. Menioii-P. O'Brien Jelson-Evans-Morgan .Jean Harlow-B. Lyon . MIscha Auer .Noah Beery-Dorothy Burgess .J. Crawford- W. Huston P. Muni-G. Raft-A. Dvorak . Alan Hale-Claude Allister .. .Spencer Tracy Sylvia Sidney . Blondell-Evans-Claire Bob Burns .Swanson-Douglas-Karloff .... William S. Hart Gallagher-Gleason Rel. Date 2>'l5/39.'.'. See Issue of Reissued .Not Rev. Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued 5/1/39 Reissue Reissued 1938-39 COLUMBIA City Streets (0) 68 Colorado Trail (W) 55. Convicted (D) 58 Girl's School (D) 73 Gladiator (C) 71 Highway Patrol (D) 58 Holiday (C-D) 94 I Am the Law (D) 83 Juvenile Court (D) 61 Lady Objects (D) 67 Phantom Gold (W) 56 Pioneer Trail (W) 55 Reformatory (D) 61 South of Arizona (W) 56 Stagecoach Days (W) 58 Stranger From Arizona (W) ...56 West of Cheyenne (W) 53 1937-38 . Fellows-Carrillo (F) Starrett-Meredith (F) . Hayworth-Quigley (A) .A. Shirley-N. Gray (F) Brown-Travis (F) Paige-Wells (F) K. Hepburn-C. Grant (F) . E. Robinson-W. Barrie (A) . Kelly- Hayworth (F) L. Ross-G. Stuart (A) .J. Luden-B. Marlon (F) . Luden-Barclay Jack Holt-Wynters (F) Starrett-Meredith (F) Jack Luden-Eleanor Stewart .... B. Jones-D. Fay .Starrett-Meredith (F) 1938-39 Adventure in Sahara (D) 58.. P. Kelly-L. Gray .(A) Arizona Cowboy (W) Charles Starrett-lris Meredith.. Blind Alley (U) Ralph Bellamy-Rose Stradner .. Blondie (C) 68 . P. Singleton-Arthur Lake (F) Blondie Meets the Boss (C) 71.. P. Singleton-Arthur Lake (F) California Frontier (W) 54 . Buck Jones-Carmen Bailey Crime Takes a Holiday (D) 58..Holt-M. Ralston (F) First Offenders (D) 61.. Walter Abel-Beverly Roberts Flight to Fame (D) 57 . C. Farrell-J. Wells (F) Frontiers of '49 (W) 54. Bill Elliott-Luana de Alcaniz ... (Former title. "California Cavalcade") Golden Boy Barbara Stanwyck-Wm. Holden.. Good Girls Go to Paris Joan Blondell-Melvyn Douglas Homicide Bureau (D) 63 In Early Arizona (W) 53 Lady and the Mob (C) 65 Law Comes to Texas (W) 58 Law of the Texan (W) 54 Let Us Live (D) 68 Little Adventuress (C-D) 62 Lone Star Pioneers (W) 56 Lone Wolf Spy Hunt (D) 65 Missing Daughters (D) Richard Arlen-Rochelle Hudson My Son Is a Criminal (D) 59.. Alan Baxter- Jacqueline Wells (F) North of Shanghai (D) 58 . Betty Furness-James Craig (F) North of the Yukon (W) 64 .Chas. Starrett-Linda Winters (Former title, "Mounted Police") Only Angels Have Wings (D) Jean Arthur-Cary Grant Outside These Walls (D) Dolores Costello-Michael Whalen . Power to Kill Jack Holt-Gertrude Michael Rio Grande (W) 59 . Chas. Starrett-Ann Doran (Former title, "North of Texas") Romance of the Redwoods (D) . .67 . . Jean Parker-Chas. Bickford Smashing the Spy Ring (D)... 62. Ralph Bellamy-Fay Wray (F) Spoilers of the Range (W) Chas. Starrett-lris Meredith (Former title, "The Oklahoma Trail") Strange Case of Dr. Meade (D) . 65 . Jack Holt-Beverly Roberts (F) (Reviewed as "Outside the Law") Terror of Tiny Town (Mu-W) . . .60 . . All Midget Cast (F) Charles Starrett-I. Meredith 7/1/38 9/8/38 . 8/18/38 9/30/38 8/15/38 6/27/38 6/15/38 9/2/38 9/15/38 9/9/38 . 8/31/38 7/15/38 7/21/38 7/28/38 6/20/38 9/22/38 6/30/38 I 1/15/38 5/25/39. . 5/1 1/39 1 1/30/38 2/28/39 12/15/38 10/5/38 4/12/39 10/12/38 1/19/39 . .b6/25/38 . .bl 1/5/38 . .b8/27/38 ..blO/l/38 ...b8/6/38 . .b6/l 1/38 . .b5/21/38 . .b8/27/38 . .b9/l7/38 . .b9/17/38 .bl 1/26/38 . .a5/14/38 . ..b7/2/38 . .blO/8/38 . . .a4/9/38 . .a8/27/38 . .b8/27/38 bl2/24/38 In Prod. . a4/8/39 .bl 1/5/38 , . .b3/4/39 al2/IO/38 . .b5/7/38 .al/14/39 bl2/24/38 .all/19/38 B. Cabot-R. Hayworth (F) Elliott-Gulliver Fay Bainter-lda Lupino (F) Bill Elliott-Veda Ann Borg Buck Jones-D. Fay (F) Maureen O'Sullivan-Henry Fonda(A) E. Fellows-R. Fiske (F) Bill Elliott-Dorothy Gulliver ... Warren Willram-lda Lupino ... (F) 1/5/39 . 1 1/2/38 4/3/39 . 4/16/39 . 10/24/38 2/22/39 10/24/38 3/16/39 1/27/39 , 5/22/39 3/30/39 . 2/10/39 3/30/39 . 5/25/39 5/4/39 . 12/8/38" 2/28/39 12/29/38 4/27/39 ..In Prod. ..In Prod. . . .b2/4/39 . . .39/3/38 . .b3/l 1/39 . .a2/25/39 .blO/29/38 . .b2/25/39 .bl2/l7/38 . .al/14/39 . .bl/28/39 . .a3/25/39 . .b3/18/39 . . .b4/l/39 ...a2/4/39 . . .a4/8/39 . .a2/18/39 ..in Prod. . .alO/1/38 . .al/28/39 bl2/24/38 . .a3/ 18/39 12/15/38 .blO/29/38 Texas Stampede (W) 57 There's That Woman Again (My-C) 70. Thundering West (W) 57 . Trapped in the Sky (D) 60. West of Sante Fe (W) 57, Whisperinq Enemies (D) 62. You Can't Take It With You (C) 125. . Douglas-Bruce . . (F) C. Starrett-1. Meredith .Jack Holt-Katherine DeMille .,.(F) .Starrett-Meredith (F) .J. Holt-D. Costello (F) . L. Barrymore- Arthur-Stewart. . . . (F) 12/1/38 2/9/39 12/24/38 1/12/39 i6/3/38 ' 3/24/39 9/29/38 . .b7/l6/38 . .al/14/39 .bl2/17/38 .al 1/19/38 . b2/l8/39 .bl2/24/38 . . .bl/7/39 . .b8/27/38 1939-40 Smith Goes to Washington Jean Arthur-James Stewart CAUMONT BRITISH 1938-39 (Dist. by 20th-Fox) . . . 93 (Reviewed as •Hey! Hey! U.S.A.") . . 79 Matthews-Redgrave (F) (D) 68. .Cawthorn-Sidney-Grahame (F) .78. . Liikas-Whitty (F) 72.. Tom Walls-Lilli Palmer (A) (D). Chicago Ben (O... Climbing High (C). Crime Ovei- London Lady Vanishes (D). Man With 100 Faces PagliaccI (Mu-D) 78 Tauber-Duna (A) (Reviewed as "A Clown Must Laugh") Sailing Along (Mu-C) 79. . Matthews-Whiting Show Goes On (D) 71 . . Neanle-Carminati Strange Boarders (D) 73. Thirty-Nine Steps (D) 80. Three on a Week End (C-D)... 72. T. Walls- R. St. Cyr To the Victor (D). (Reviewed as "Illegal Holiday") 71 , . Fyffe-Loder-Lockwood GRAND NATIONAL 1937-38 Dangerous Secrets (D). (Reviewed as "Brief Ecstasy") Mehaffey-G. Held for Ransom (D) BO Hiqh Command (0) 59 1 Married a Spy (D) 59 King of the Sierras (AD) 57 Life Returns (D) 60 Renfrew of the Great White Trail (D) Newell- Walker Utah Trail (W) 55.. Tex Ritter .. B. L. N. Hamilton-B. Horney Rex — Sheik, the wonder horse. 0. Stevens- L. Wilson . . (F) blO/8/38 (F) bl2/l7/38 (F) 8/15/38 . . .b8/6/38 (F) 1 1/1/38 . . . b9/3/38 (A) 10/1/38 . .bl 1/5/38 .(A) blO/15/38 4/15/38 ..b2/12/38 .(F) 6/15/38 . .b8/ 14/37 .(A) 8/1/38 . . .b6/4/38 (F) 9/15/38 . . . Reissued (A) 7/1/38 . .b2/l2/38 (F) 3/15/38 . .b2/l2/38 (A) 8/19/38 . .b8/28/37 (F) 6/7/38 . b5/l8/38 7/15/38 . .b7/30/3P (A) 7/1/38 . b7/30/38 8/28/38 ..Not Rev. (F) 6/10/38 . .b7/30/38 7/22/38 . .a6/l8/38 8/12/38 . . .a7/9/38 Title Mins. Rel. Date Stars Cipher Bureau (0) 70 .. Ames- Woodbury (F) Crashing Thru (D) James Newill- Warren Hull Everything Happens to Ann (D) Heather Angel-John King Exile Express (D) 61 . . Anna Sten-Alan Marshal (A) Frontier Scout (W) 61.. George Houston (F) Long Shot (D) 69. .Marsha Hunt (F) Miracle of Main Street Margo Panama Patrol (D) 67. Charlotte Wynters-Leon Ames.. (F) Renfrew Saves a Lady James Newell Ride 'Em Cowgirl (W) 52. . Dorothy Page-Vince Barnett (F) Shadows Over Shanghai (D) 66. .Ralph Morgan (F) Singing Cowgirl Dorothy Page-David O'Brien .... (Former Title "Lady Buckaroo") Six-Gun Rhythm (W) 55 . Tex Fletcher-Joan Barclay . . . .(F) Sunset Murder Case (D) 57 (Former title, Titans of the Deep (T) 47 Trigger Pals (W) 55 Water Rustlers Sally Rand "Murder on Sunset Boulevard") Dr. Wm. Beebe-Otis Barton ... (F) Art Jarrett-Lee Powell (F) (W) 54. Dorothy Page-David O'Brien ... (Former title. "The Last Barrier") MGM Block-Heads (C) 58. Chaser (C) 75. Crowd Roars (D) 92. Fast Company (My-D) 75. Lord Jeff (D) 84. Love Finds Andy Hardy (C-D).. 92. Marie Antoinette (H-D) 160. Port of Seven Seas (D) 81. Rich Man, Poor Girl (C-D) 74. Shopworn Angel (D) 87. Three Comrades (D) 98. Toy Wife (D) 94 Woman Against Woman (D) ...bU 1937-38 . Laurel-Hardy (F) . O'Keefe-Stone-Pendleton (F) . I aylor-Arnold-Morgan (F) . M. Douglas-F. Rice (F) . F. Bartholomew- M. Rooney ....(F) .Stone-Rooney-Garland (F) .N. Shearer-T. Power (F) . Beery-O'SuMivan (A) . Younq-Hussey-Ayres (F) . M. Sullavan-J. Stewart (F) .Taylor-Tone-Young-Sullavan .... (A) . Kainer-Uouglas-Young (A) . Marshall-Bruce-Astor (A) 11/4/38 , 1/20/39 i /2b /'39 ' 10/21/38 1/6/39 . 2/10/39. 1/20/39 , 10/14/38 11/11/38 10/28/38 1/13/39 . 1/6/39 . . 8/19/38 7/29/38 8/5/38 . 7/8/38 . 6/24/38 7/22/38 8/26/38 7/1/38 . 8/12/38 7/15/38 6/3/38 . 6/10/38 6/17/38 See Issue of .bl0/29/3a .al2/3l/38 . . a3/4/39 ..b2/ll/39 . .ba/l7/3« .bl2/31/38 ..In Prod. ..b2/25/39 . .Not Rev. . .bl/21/39 . .b9/ 17/38 al 1/19/38 b2/ 18/39 .a8/20/38 bll/19/38 .bl/14/39 al 1/19/38 . .b8/20/38 . . b/730/38 . .b7/30/38 . . .b7/2/38 . b6/25/38 . .b7/l6/3« . .b7/l6/38 . . .b4/2/38 . .b8/l3/38 . . .b7/2/38 . .b5/28/38 . . .b6/4/38 . .b6/25/38 1938-39 Adventures of Huckleberry o,,n,,„ Pini, (Q) 90.. Mickey Rooney-Lynn Carver ....(F) 2/10/39 Andy Hardy Gets Spring Fever Mickey Rooney-Lewis Stone Boys Town (D) 92.. S. Tracy-M. Rooney (F) Bridal Suite (C) Rob't Young-Billie Burke (Former title, "Maiden Voyage") Burn 'Em Up O'Connor (D) 70. .Dennis 0' Keefe-Cecilia Parker ..(F) Broadway Serenade (Mu-D) ...112. J. MacDonald-L. Ayres (F) Calling Dr. Kildare (D) Lew Ayres-L. Barrymore Christmas Carol (D) 69 Citadel (D) HO. Dramatic School (D) 78. Fast and Loose (My-C) 76. .R. Owen-T. Kilburn (F) .R. Russell-R. Donat (F) .Rainer-A. Marshall (A) _ , .R. Montgomery- Rosalind Russell. (F) "Flirtin'g"with'>ate'(C) S 'il'' ^''2*" ■ m ' Vh,ii ' ' ' ' ir! Four Girls in White (D) 73. Florence Rice-Alan Marshall .... (F) Girl Downstairs (C) 76. F. Tone-F. Gaal (I-) Goodbye, Mr. Chips (D) Robert Donat-Greer Garson Great Waltz (Mu) 104 . . Rainer-Gravet IF) Hardys Ride High (C-D) 80 . . Rooney-Stone-Rutherford .. (F) Honolulu (Mu-C) 84. . Eleanor Powell-Rob't. Young .. iF) Ice Follies of 1939 (D) 82. .Crawford-Stewart (Part Tech.)..(F) Idiot's Delight (D) 109. .Gable-Shearer (A) It's a Wonderful World (My-C) James Stewart-Claudette Colbert. Kid From Texas (C-D) 70.. Dennis O'Keefe- Florence Rice... F Let Freedom Ring (Mu-D) 87. . Nelson Eddy-Virginia Bruce .. (F) Listen, Darling (C-D) 73. . Bartholomew-Garland . (F) Lucky Night (D) ^"L".^ "'i'""^ J?^""' Maizie Was a Lady Rob't Young-Ann Sothern Out West With the Hardys „ „ o. o , ,ir> (Q Q) 83. . Rooney-Stone-Parker (F) pvnmalinn' iD) 87 . Leslie Howard-Wendy Hiller (A) Seraeant Madden' (D) 80.. Wallace Berry-Laraine Johnson . (F) Shining HoSr (D) ... 75. .Crawtord-Sullavan-Younq (F) Knnn Enemies Walter Pidgeon-Rita Johnson ... Wietv Lawver (0) 77. .Virginia Bruce-Walter Pidgeon. . . (F) Snrina Madness (C-D) 65. .O'Sullivan-Ayres-Meredith (F) Itablematis (D) .. . .89. .W. Beery-M. Rooney (F) Itanri Uo and Fiqht (D) 95. . Taylor-Beery-Rice (F) WeFhPa?-ts (Mu) 1 10 . MacDonald-Eddy-Morgan (Tech.).(F) ° n (D) Weissmuller-O'Sullivan Tell No Tales "(D )■■..'..■ "elvyn Douqlas-H. B. Warner... Tell NO laies lu) (Former title. "One Hundred to One") Three Loves Has Nancy (C) . . . . 67. . Montqomery-Gaynor.Tone (F) Too Hot to Handle (C-D) '0|- £- ""o^- r! Vacation From Love (C) Il' ' S' .? 1f''*'-'^ p'"'i' „Vii f Within the Law (D) 65. .Ruth Hussey-Paul Kelly (F) Young Dr Kildare (D) 81.. L. Barrymore-L. Ayres (F) 1939-40 Gone With the Wind Gable-Leigh-Howard (Tech.) . . On Borrowed Time ..Lionel Barrymore- Beulah Bondi Wizard of Oz (Tech.) i"dy Garland-Frank Morgan .... Women, The Shearer-Crawford-Russell 9/9/38 . . 5/26/39 1/13/39 4/7/39 . 4/28/39 12/16/38 10/28/38 12/9/38 2/17/39 . 12/2/38 . 1/27/39 . 12/23/38 ii/4/38'.' 4/21/39 . 2/3/39 .. 3/10/39 . 1/27/39 . 5/19/39 . 4/14/39 2/24/39 10/21/38 5/5/39 . 11/25/38 3/10/39 . 3/24/39 . I 1/18/38 3/31/39" 11/11/38 10/7/38 . 1/6/39 .. 12/30/38 5/12/39 9/2/38 . . 9/16/38 . 9/23/38 . 3/17/39 . 10/14/38 . .b2/l 1/39 . In Prod. . .b9/10/38 . ..a3/4/39 . .bl/14/3!) . . b4/8/39 .a2/18/39 .bl2/l7/38 .blO/29/38 bl2/l" . .b2/l8/39 . .bl2/3/38 . .bl/28/39 .bl2/3l/38 a2/l8/39 ..bl 1/5/38 . .b4/22/39 . , .b2/4/39 . .b3/l 1/39 . .bl/28/39 . .a3/l8/39 . . .b4/8/39 . .b2/l8/39 blfl/22/38 . .32/18/39 In Prod. bl 1/26/38 blO/29/38 . .b3/25/39 .bl 1/19/38 . In Prod. . ,b4/l/39 bl 1/19/38 .blO/8/38 . .bl/7/39 b 1 2/24/38 32/18/39 .33/18/39 . .b9/3/38 .b9/ 17/38 .blO/8/38 .b3/l8/39 blO/15/38 ..In Prod. ..In Prod. all/12/38 ..In Prod. MONOGRAM 1937-38 Man's Country (W) 53.. Jack Randall F 7/6/38 M3rines Are Here (D) 60 . . . Tr3vis- G Oliver F Mexic3li Kid (W) -55. . ack Randall , F 8/17/38 Romance of the Limberlost (D).82..J. Parker-E. Linden (F) 6/22/38 1938-39 . .b8/6/38 . .b5/28/38 . .b9/IO/38 . .06/18/38 Across the Plains (W) Jack Randall-Joyce Bryant Barefoot Boy (0) .63. . Moran-Morgan -Jones (!•) Boys Reformatory (D) ,v f'i;"!!''' .P'"'.™, ' Vi rA^ Convict's Code (D) 66.. Robert Kent-Anne Nagel (A) Drifting Westward (W) Jack Randall-Ethel Ouran (Former title. "Santa Fe Bound") Down the Wyoming Trail (W) . . ..Tex Ritter Gangster's Boy (D) 80.. Jackie Cooper F G3ng Bullets (D) 63 .. Anne Nagel (M Run Packer (D) 73.. Jack Randall (r) T Am a Criminal (D) 73. . John Carroll- Kay Linaker (F Little Pal (D) 66..Ralqh BelUmy-Mickey Rooney ..(F) 8/3/38 . 5/1/39 1/18/39 1/25/39 5/5/39 11/19/38 11/23/38 1 1/16/38 12/14/38 2/15/39 In Prod. . . .b9/3/3H . .a4/l/39 . .b2/l 1/39 .. .al/7/39 . .34/22/39 .bll/12/38 .bl2/10/38 .bl 1 /I2/38 ..bl2/3/38 . . Reissued (Continued on next pa{je) Page 32 SHOWMEN'S TRADE REVIEW April 22, 1939 MONOGRAM (Continued) 1938-39 R.K.O.-RADIO 1938-39 Title Mins. Mr. Wong. Detective (My-D) 66, Mystery of Mr. Wong (D) 65. Mystery Plane (D) 60 Navy Secrets (D) 60. Rollin' Westward (W) 61 Song of the Buckaroo (W) 58. Starlight Over Texas (W) 56. Star Reporter (D) 62. Streets of New York (D) 73. Sundown on the Prairie (W) . 53. Sweetheart of Sigma Chi (D)...75. Tough Kid (D) 61 Stan .Boris Karloff (A) Boris KarlofT (F) .John Trent- Marjorie Reynolds ..(F) . Fay Wray (F) .Tex Ritter (F) .Tex Ritter (F) .Tex Ritter (F) .Warren Hull-Marsha Hunt . Jackie Cooper (F) .Tex Ritter .Carlisle-Grable-Crabbe (F) Frankie Darro (F) Trigger Smith (W) 51.. Jack Randall Undercover Agent (D) 64.. Russell Gleason-Shirley Deane. . Under the Big Top (D) 63. . Nagel-Main-La Rue (F) Wanted by the Police (D) 59.. Frankie Darro (F) Wanted by Scotland Yard (D) . .65. .James Stephenson-Betty Lynne..(A) (Reviewed as "Dangerous Fingers") Where the Buffalo Roam (W) ..61.. Tex Ritter (F) Wild Horse Canyon (W) 50.. Jack Randall (F) Wolf Call (D) John Carroll-Movita Rel Date 10/5/38 3/8/39 . 3/8/39 . 2/8/39 .. 3/1/39 . 12/7/38 . 9/7/38 , 2/22/39 4/12/39 2/1/39 10/10/38 12/28/38 3/22/39 4/5/39 . 8/31/38 9/21/38 , 4/19/39 10/19/38 12/21/38 5/8/39 . PARAMOUNT Bar 20 Justice (W) 66. Booloo (D) 60 Bulldog Drummond In Africa (D) 60 Farewell to Arms (D) 99. Give Me a Sailor (C) 80 Prison Farm (D) 68 Professor Beware (C) 90 Spawn of the North (D) 110. rexans (H-D) 91 Tropic Holiday (Mu-C) 75 You and Me (D) 92 1937-38 Boyd-Hayden (F) 6/24/38 C. Tapley-S. Asmara (F) 7/22/38 H. Angel-J. Howard (F) 8/19/38 Cooper-Hayes (A) 6/3/38 . Raye-Hope-Grable (F) 8/5/38 . L. Nolan-W. Frawley (A) 6/17/38 H. Lloyd-P. Welch (F) 7/15/38 Raft-Barrymore-Lamour (F) 8/26/38 Scott-J. Bennett (F) 8/12/38 Lamour-B. Burns-Raye (F) 7/1/38 . Raft-Sidney (A) 6/1/38 . See Issue of . .blO/8/38 ..b3/l8/39 . . b3/4/39 . .b2/l 1/39 . . .b4/l/39 . .bl/14/39 . .b9/24/38 . .al/28/39 . . .b4/8/39 . a2/l8/39 . . Reissue ...bl/7/39 . .a2/25/39 . .a3/l8/39 . .b9/l7/38 . .b9/24/38 . .b3/l8/39 .blO/29/38 ...bl/7/39 . . .a4/8/39 . .b4/l6/38 . .b7/23/38 . ..b8/6/38 . . Reissued . b7/30/38 . .b6/l 1/38 . .b7/l6/38 . .b8/20/38 . .b7/16/38 . ..b7/2/38 . . .b6/4/38 Title Mins. Stars .J. Oakie-L. Ball (F) .James Ellison-Helen Wood (F) .Oakie-Ball (F) .George O'Brien (F) .Lucille Ball-Donald Woods (F) -■■ ■ - - - . (A) Affairs of Annabel (C) 75 Almost a Gentleman (D) 65 Annabel Takes a Tour (C) ....64 Arizona Legion (W) 56 Beauty for the Asking (D) 64 Boy Slaves (D) 71. .Anne Shirley-Roger Daniel Career Alice Eden-John Archer Dove (D) Steffi Dun a- Lee Carrillo Five Came Back (D) Chester Morris-Wendy Bari'ie ... Fixer Dugan (D) Lee Tracy- Virginia Weidler Flying Irishman (D) 70. .Douglas Corrigan (F) Fugitives For a Night (D) 64 . . Albertson-Lynn .. (F) Girl From Mexico (D) Lupe Velez-Donald Woods Great Man Votes (C-D) 72.. J. Barrymore-Peter Holden (F) Gunga Din (D) 1 17 . . Grant-McLaglen-Fairbanks. Jr. ..(F) Lawless Valley (W) 59.. G. O'Brien-K. Sutton (F) Law West of Tombstone (W) ...72. .Harry Carey (F) Little Mother (C) Ginger Rogers-David Niven Love Affair (D) 85. . Dunne-Boyer (F) Mad Miss Manton (My-D) 78. .Stanwyck-Fonda (F) Man to Remember (D) 80.. A. Shirley-L. Bowman (F) Memory of Love Lombard-Grant-Francis Mr. Doodle Kicks Off (C) 75. .Joe Penner (F) Next Time I Marry (C) 65.. L. Ball-J. Ellison (F) Pacific Liner (D) 76.. Victor M'Laglen-Chester Morris .(A) Panama Lady (D) Lucille Ball-Allen Lane (Former title. "Second Shot") Peck's Bad Boy With the Cir- cus (C) 68.. T. Kelly-A. Gillis (F) Racketeers of the Range (W) Geo. O'Brien Rookie Cop (D) Tim Holt-Virginia Weidler (Former title "G Dog") Room Service (C) 78.. Marx Bros (F) Saint Strikes Back (D) 63.. George Sanders-Wendy Barrie ..(F) Sixty Glorious Years (H-D) . . .90 . . Neagle-Walbrook (Tech.) (F) Sorority House (D) Anne Shirley-James Ellison Tarnished Angel (D) 67 . . Eilers-Guilfoyle (A) They Made Her a Spy (D) 70.. Sally Eilers-Allan Lane (F) Trouble in Sundown (W) 60.. Geo. O'Brien-Rosalind Keith ...(F) Twelve Crowded Hours (D) .. .63 .. Richard Dix-Lucille Ball (F) Rel. Date 9/9/38 .. 3/31/39 . 11/11/38 1/20/39 . 2/24/39 . 2/10/39 . 6/2/39 . 3/21/39 . 3/24/39 . 9/23/38 . i/i3/39' '. 2/17/39 . 11/4/38 . 11/18/38 4/7/39 ' '. '. 10/21/38 10/14/38 i6/7/3'8' '. 12/9/38 . 1/6/39 .. 5/12/39 Sev Issue or , .b7/l6/38 .b3/25/39 blO/22/38 , .bl/14/39 , .bl/28/39 , .bl/21/39 In Prod. a4/22/39 .a4/22/39 . .32/25/39 . .b3/l 1/39 ..1)8/27/38 a4/8/39 , .bl/14/39 , .bl/28/39 ,bl2/IO/38 ,bl 1/19/38 a3/25/39 .b3/l8/39 ,blO/l5/38 .blO/8/38 In Prod. , .b9/l7/38 bl2/IO/38 bl2/3l/38 .a3/l8/39 11/25/38 5/19/39 4/28/39 9/30/38 . 3/10/39 . 5/5/39' ' '. 10/28/38. 4/14/39 3/24/39 3/3/39 bl 1/26/38 . . .a4/8/39 . . .34/1/39 . b9/l7/38 . .b2/l8/39 blO/29/38 . .a3/l8/39 .blO/29/38 . .b3/25/39 . .b3/ 18/39 . .b2/25/38 1938-39 Ambush (D) 62.. Gladys Swailhout (F) " .83. .B. Burns-M. Carlisle (F) Howard-Angel-Warner (F) Benny-J. Bennett-Boland (F) Ford-Erwin-Ellis (A) Laughton- Lanchester (A) Arkansas Traveler (D) Arrest Bulldog Drummond (My-D) 60. Artists and Models Abroad (C)..90 Back Door to Heaven (D) 85. Beachcomber (C-D) 94 (Reviewed as "Vessel of Wrath") Beau Geste (D) Gary Cooper-Ray Milland Boy Trouble (C) 70 Bulldog Drummond's Secret Police (My) 55 Cafe Society (C) Campus Confessions (D) 1/20/39 . 10/14/38 11/25/38 12/30/38 4/21/39 3/10/39 , .Charlie Ruggles-Mary Boland (F) 2/27/39 .. Howard-Angel (A) 83. M. Carroll-F. MacMurray (A) ^ _ .64. .H. Luisetti-B. Grable (F) Disbarred (D) 59. . Patrick- Kruger (F) Federal Offense (My) Lloyd Nolan-Heather Angel Frontiersman (W) 74.. Bill Boyd (F) Gracie Allen Murder Case (D) Gracie Allen-Warren William ... Grand Jury Secrets (D) John Howard-Gail Patrick Heritage of the Desert (W) 73.. Donald Woods-Evelyn Venable ..(F) Hotel Imperial (D) Ray Milland-lsa Mirandi If 1 Were King (H-D) 100. Colman-Dee-Rathbone (F) Illegal Traffic (D) 67.. J. C. Naish-M. Carlisle (F) I'm From Missouri (C) 77.. Bob Burns-Gladys George (F) In Old Mexico (W) 62 . W. Boyd-G. Hayes (F) Invitation to Happiness (D) Fred MacMurrav-lrene Dunne... Island of Lost Men Anna May Wong-A. Quinn.... King of Alcatraz (D) 55. .Naish-Nolan-Patrick (F) King of Chinatown (D) 60 .A. M. Wonti-L. Nolan (A) Lady's From Kentucky (D) 75.. Geo. Raft-Ellen Drew (F) Little Orphan Annie (C-D) 56. . Gillis- Kent-Travis (F) Magnificent Fraud (D) Lloyd Nolan-Akim Tamiroff Man About Town (C) Jack Benny-Dorothy Lamour ... Men With Wings (D) (Tech.) .. 104. . MacMurray-Milland (F) Midnight (C) SO. CIaudctte Colliert-Don Ameche.. (F) Million Dollar Legs Betty Grable-Jackie Coogan ... Mr. & Mrs. Bulldog Drummond (D) John Howard. Heather Angel Mysterious Rider (W)... 74. . Diimbrille-Toler-Fields (F) Never Say Die (C) 80 . Martha Raye-Bob Hope (F) "one third of a nation (D) . 76 . .Sylvia Sidney-Leif Erikson (F) Paris Honeymoon (Mu) 83. Persons in Hiding (D).. .69. Pride of the West (W) B. Crosby-F. Gaal (A) .Patricia Morrison (F) . .55. . Boyd-Hayes-Hayden (F) Renegade Trail (W)"...' Bill Boyd (Former title. "Arizona Bracelets") 78 . F. Farmer-L. Erikson (F) 70. . Milland-Bradna (F) 66. .Boyd-Hayes-Hayden .. (F) _ ,_ _ ....88..B. Crosby-F. MacMnrray (F) Star Maker Bing Crosby-Louise Campbell.... St. Louis Blues (Mu) 85. . Nolan-Lamour-Guizar (F) St. Martin's Lane (D) 80. . Laughton -Leigh (F) Some Like It Hot (C) Bob Hope-Shirley Ross Sons of the Legion (D) 60. . D. O'Connor-B. Lee (F) Stelen Life (D) 93. . Elisabeth Bergner (A) Sudden Money (C) 61.. C. Ruggles-Marjorie Rambeau ...(F) Ride a Crooked Mile (D) Say It In French (C) ... Silver on the Sage (W) Sing You Sinners (C-D) .W. Boyd-G. Hayes (F) . B. Hope-S. Ross (F) Valerie Hobson-Barry Barnes. .. (F) .D. O'Connor-Cook (F) .M. Carlisle-J. Howard (F) 4/14/39 3/3/39 .. 9/16/38 . 1/6/39 .. 6/9/39 . 12/16/38 6/12/39 6/23/39 6/23/39 5/19/39 . 11 /1 1/38 11/4/38 . 4/7/39 .. 9/9/38 .. 6/16/39 6/30/39 9/30/38 . 3/17/39 . 4/28/39 12/2/38 . 7/21/39 . 7/7/39 . 10/28/38 3/24/39 8/18/39 7/28/39 10/21/38 4/14/39 . 2/24/39 . 1/27/39 . 2/10/39 . 7/8/38 .. 8/4/39 . 12/9/38 . 11/25/38 3/31/39 . 9/2/38 . 8/25/39 . 2/3/39 .. 5/1 2/39' V 9/23/38 . 5/26/39 . 3/31/39 . 2/24/39 . 1 1/18/38 ..bl/21/39 . .blO/8/38 .bl 1/26/38 .blO/29/38 ..b4/l5/39 . .b3/l2/38 a3/4/39 .b2/4/39 . .b4/8/39 .b2/l 1/39 .b9/24/38 .bl/28/39 .a2/25/39 bl 1/26/38 .a2/25/39 .a2/l8/39 .b3/ 18/39 al2/17/38 .b9/l7/38 , .bl 1/5/38 .b3/25/39 . .b8/6/38 .32/25/39 . .a4/l/39 blO/8/38 .b3/l8/39 .b4/l5/39 .bl2/3/38 .33/18/39 . .32/4/39 blO/22/38 .b3/ll/39 . 34/8/39 REPUBLIC 1937-38 Sunset Trail (W) 67 Thanks For the Memory (C)....75 This M3n Is News (My) 78 Tom Sawyer, Detective (C) 64 Touchdown. Army (D) 70 Union Pacific (D) .. Barbara Stanwyck- Joel McCrea Unman ied (D) Buck Jones-Helen Twelvetrees . (Former title. "Me and My Gal") 2323 (D) 86.. C. Colbert-H. Marshall (A) 1/13/39 12/23/38 10/7/38 . 5/5/39 . 5/26/39 . .a3/25/39 , . b9/24/38 , .b3/l 1/39 .bl2/l8/39 ,bl2/24/38 . .bl/28/39 .b6/25/38 al 1/26/38 bl2/10/38 ,bll/26/38 , .b2/l8/39 .b8/l3/38 In Prod. , .bl/28/39 . b7/9/38 , .32/25/39 , .b9/l7/38 ..b4/22/39 . .b3/25/39 .blO/22/3K ..bl 1/5/38 . b4/8/39 .bl2/24/38 .bl0/l/3l . 10/22/38 . Not Rev. . 10/22/38 . 10/ 1/38 . Not Rev. 4/ 8/39 Not Rev. . Not Rev. . 10/ 8/38 . Not Rev. . Not Rev. . Not Rev. . 10/29 /3S - 9/ 3/38 18' 2. . I 1/2B/38 . 12/24/,S8 1/21/39 . 2/11/39 . 3/18/39 . 4/15/39 . //-;•// 1939 SHOW Al EN'S TRADE R E V 1 J<: W Page 35 RKO-RADIO (Continued) Com nuMit Klinniciq Tinio Reviewed Issue of NU-ATLAS MUSICALS (13) Cnfp Rendezvous 10 Hollo Mnma Fair 9 Rendin'. Wiitin' and Rhythm 10 Samovar Serenade 10 Styles and Smiles Good II Talent Auction Fair 10 Tropical Topics 10 Under a Gypsy Moon ..Just Filler 10 Venetian Moonlight II QUINTUPLETS (I) RADIO FLASH (4) Dog Gone 16 Hectic Honeymoon Funny 17 Plumb Crajy . . 16 RAY WHITLEY (4) Prairie Papas 18 Ranch House Romeo . . , Diverting 17 Western Welcome Entertaining 20 REELISMS (9) Air Waves Outstanding ... Dude Ranch Exceptional Gold Newsreel Unusual Pilot Boat Interesting Submarine Circus Unusual Trans America Fair 10 10 10 10 8 10 10 SHEILA BARRETT (4) SPORTSCOPES (13) Bird Dogs Excellent 10 Blue Grass Excellent 10 Bow String Excellent 8 Deep End Excellent 10 Fisherman's Paradise. .. Fascinating 10 On the Wing Remarkable 10 Snow Falls Thrills and Spills .. 9 Sporting Wings Very Good 9 .Not Rev. . 4/ 8/39 Not Rev. Not Rev. . 10/ 1/38 . 10/29/38 Not Rev. . 9/ 3/38 Not Rev. Not Rev. . 10/29/38 , Not Rev. Not Rev. . 4/ 8/39 . 5/14/38 . 3/18/39 .11/ 5/38 .Not Rev. . 12/10/38 . 2/ 4/39 . 10/ 1/38 . 10/22/38 .11/ 5/38 . 12/10/38 . 2/ 4/39 . 10/ 1/38 . 9/ 3/,38 . 2/ 4/39 . 3/18/39 . 4/ 8/39 20th CENTURY-FOX 1938-39 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Athletic Odditiei 9 ..Not Rev. Daily Diet of Danger Fast Action 9 ..11/19/38 Filming Big Thrillt 9i/j..Not Re». Reeording Modern Seience Very Good I* . . t/2»/3» FASHION FORECASTS (4) (Tech.) «utHmn Fathiani Eyt Filling 10 ..10/15/38 Spring and Summer Fashions Excellent 9 .. 4/15/39 Winter Stylet Very Good 10 ..12/24/38 LEW LEHR-S KINDERGARTEN (lii Muscle Maulers 10 Not Rev What Every Bey Should Know la . .Not Rev. What Every Girl Should Knew Preblematical 10 .10/15/38 What Every Inventor Should Know 10 ..Not Rev. MAGIC CARPET OF MOVIETONE (6) Gelden California Good But Old 10 .. 8/20/38 Good Neighbors 10 ..Not Rev. Isle ef Pleasure Above Average ..10/15/38 Land of Contentment lO'/a- Not Rev. Mystic Siam 10 . .Not Rev. Viking Trails Very Good II ..12/24/38 SPORTS PREVIEWS (6) Hunting Dogi Fascinating 10 .. 4/ 1/39 Inside Baseball 10 . Not Rev. Shooting For Par 10 ..Not Rev. Timber Tappers Excellent 10 ..11/26/38 TERRYTOONS (26) SIX IN TECH. Chris Columbo Good 7 .. 8/20/38 Cuckoo Bird S'/z NotRev. Doomsday (Tech.) 6'/i..Not Rev. Frame Up 6(4. Not Rev. Frozen Feet 6i/j..Not Rev. G Man Jitters 6i/2..Not Rev. Clut Slipper (Tech.) . . . Gsod 6'/i. 10/15/38 Gnie Flies Hish 6Vi. Not Rev. Housewife Herman (Tech.) 6i/2..Not Rev. New Comer Satisfactory 6'/j. . 10/15/38 Nutty Network 6i/2..Not Rev. One Gun Gary In the Nick of Time 6i/2..Not Rev. Owl and the Pussycat 6'/2..Not Rev. Stranger Rides Again 6'/;.. Not Rev. String Bean lack 6'/2. .Not Rev. Their Last Bean 6'/2 .Not Rev. Three Bears 6'/2..Not Rev. Village Blacksmith 614.. Not Rev. Wolf's Side of the Story 6'/2..Not Rev. 1939-40 ADVENTURES OF A NEWSREEL CAMERAMAN DRIBBLE PUSS PARADE— LEW LEHR (6) FASHION FORECASTS (4) (Tech.) MAGIC CARPET OF MOVIETONE (6) SPORTS REVIEWS— THORGERSEN (6) TERRYTOONS (26) (10 in Tech.) UNITED ARTISTS 1938-39 (4) WORLD WINDOWS (12) Tech. Arabian Bazaar Interesting 8 Eternal Fire Interesting II Fox Hunt in the Ro- man Campagna Good 10 Jerusalem Outstanding 10 Petra, the Lost City Excellent 8 River Thames Beautiful 10 Roman Symphony Brilliant 10 Wanderers tf the Desert. Interesting 8 UNIVERSAL 1938-39 GOING PLACES (13) N«. 53 Good Ne. 54 Good N». 55 Excellent Ne. 56 Fairly Good N«. 57 Very Good ... 9 ... 10 ... 10 ... 10 . 9 No. 58 9 No. 59 Fair 10 No. 60 Interesting 9 No. 61 Interesting 10 No. 62 10 .12/24/38 .10/ 8/38 . 10/15/38 . 10/ 8/38 . 12/24/38 . 4/ 8/39 . 10/ 8/38 .12/31/38 . 9/24/38 .11/12/38 . 1 1/12/38 .11/26/38 . 12/10/38 .Not Rev. . 2/25/39 . 2/25/39 . 4/ 8/39 .Not Rev. UNIVERSAL (Continued ConiMiont Running Time MENTONE MUSICALS (13) Bank Notes Lively 19 Beauty Shoppe Just Filler 20 . Cafe Boheme Passable 17 Gals and Gallows |9 Music and Models Entei-taining 18 Nautical Knights 19 .. Patio Serenade Diverting 18 Pharmacy Frolics 19 Rhythm Cafe Gsod Oivertisn 20Vi. Side Shew Fakir Fairly Goad 20 . Swing Sanatorium 19 Wild .nnd Bully Diverting 19 .', With Best Dishes 19 STRANGER THAN FICTION (13) Ne- 53 Interesting 9 . Ne. 54 Fair 9 . Ne. 55 Okay 9'/a. Z*- f 5 Very Good 9 . Ne- 57 Interesting 9 . No. 58 g No. 59 Interesting'.'!!.';!;!!; 9 ; No. 60 Very Good 9 No- 61 Just Fair No. 62 VITAPHONE-WARNER BROS. (Con. 9 10 WALTER LANTZ CARTUNES (26) taby Kittene Cute 8 Birth of a Toothpick .... 7 Cat and Bell Okay 7 Charlie Cuckoo ... 7 Crack Pot Cruise ;;;;.'.'; 7 Dieebedient Mouse Good 8 I m Just a Jitterbug 7 Ljttle Blue Blackbird ...Average 7 Little Tough Mice Good 7 Magic Beans ... Good 7 One Armed Bandit Enjoyable 7 Rabbit Hunt Amusing 7 s«il»r Mouse Okay . . 7 Soup to Muts ...'; 7 Reviewed Issue Of 2/25/39 8/20/38 . 4/ 1/39 Not Rev. 12/ 3/38 Not Rev. 11/19/38 Not Rev. 8/20/38 9/24/38 Not Rev. 2/11/39 Not Rev. 9/24/38 9/24/38 10/15/38 12/ 3/38 12/10/38 Not Rev. 2/25/39 3/ 4/39 4/ 1/39 Not Rev. Comment .11/26/38 .Not Rev. . 9/24/38 Not Rev. .Not Rev. .11/26/38 .Not Rev. •12/17/38 . 4/ 8/39 . 3/ 4/39 . 4/ 1/39 .11/18/38 .11/12/18 .Not Rev. 1939-40 CARTUNES (13) WALTER LANTZ GOING PLACES (15) MENTONE MUSICALS (13) SPECIAL SUBJECT (I) March of Freedom 20 STRANGER THAN FICTION (15) .Not Rev. NOTICE! Listings of 1937-38 product are carried in previous issues. Should a copy be unavailable, let us know and we will cheerfully supply you with one. VITAPHONE-WARNER BROS. 1938-39 BROADWAY B< lo I'luiiier his sehenic of empire and aeeei't the throne as nionarehs of Mexico. Juarez (Paul Muni), figlits what appears a hopeless cause as leader of \\\v peons to rill Mexico of this foreign menace to the democracN' he estahlished. Tlie synipath>- of the United States for the Reinililic aids Juarez's cause, and Maximilian, ahandoncd hy Napoleon, is overwhelmetl in his ei¥ort. Carlotta returns to France to plead for help, l)ut hreaks under the strain and loses her reason. Maximilian is captured and executed. SUMMARY: Rarely has a historical docu- ment provided such vital ties with the troubled political situation of the present as this impressive, superbly acted and pre- sented story of a patriot of Mexico who fights not a man but a principle — self gov- ernment for his people. It is a picture to be counted on as a "must" so far as the great majority of the public is concerned. The history itself, the theme of democracy struggling against Dictatorship, the great acting of Paul Muni, Bette Davis, Brian Aherne and rnany others; the distinguished production with its great pictorial values — all these are elements which must create word of mouth publicity that will buttress the other forms of publicity "Juarez" will enjoy. If drama is sacrificed, action halted at tirncs, there is good reason and justifica- tion in the impressive and sincere por- trayal of tragic and heroic figures and flaming causes which make up the power- ful forces captured for the screen in this great picture. For any theatre "Juarez" means a sure-iire attraction that will draw the classes and the masses. Libraries, patri- otic societies, history classes all potent fac- tors for significant pubHcity on characters and theme. The stars are the biggest factor for newspaper publicity and ad displays. Get book stores to display the many novels about Maximilian, Carlotta and Juarez, a national tie-up for historical angles OUTSTANDING: Vital theme: impres- sive production; superb acting of Muni, Davis and Aherne. Catchline: "Dramatic history of a man who hurled back foreign threats to his coun- try's freedom." (FAMILY) The Refurn of fhe Cisco Kid ( Hollyzvood Preview ) 20th-Fox Western 70 mins. Fast Action Features Warner Baxter's Return to the Screen as the Cisco Kid (National Release Date April 28) Cast: Warner Baxter, Lynn Bari, Cesar Romero, Henry Hull, Robert Barrat, C. Henry Gordon, Kane Richmond, Chris-Pin Martin, Soledad Jiminez and others. Screen- play by Milton Sperling based on a char- acter created by O. Henry. Directed by Herbert I.. Leeds. Associate Producer, Kenneth McGowan. Plot: Warner (The Cisco Kid) escapes death from a firing squad when his friends, Romero and Martin, substitute blank cartridges in the guns. The trio go to Arizona, where the Kid meets Lynn Bari, who with her grandfather, Hull, and her sweetheart, Richmond, are trying to buy a ranch. Barrat, who crookedly controls the town, keeps their money and the ranch, so the Kid holds up Barrat's bank. He thinks Lynn is in love with him, so he sends Rich- mond on a mission which means certain death. Learning otherwise, by fast riding and a clever ruse, he reunites the lovers and rides off hunting a former sweetheart. SUMMARY: For those who remember Wanted . . . Gags for Kirschbaum Diek Kirschbaum, n'lio's been creating and drawing cartoons about Glut:; the Demon Theatre Manager, for the past eleven years tvants theatremen to submit some funny gags for him to illustrate. At one time all of Dick's cartoon gags were suggested by STR readers. Now we want them to come across again. Here's the proposition: Anyone submitting a cartoon idea that Diek can illustrate in his Kirschbaum's Korner series zvill receive the original cartoon carrying proper credit to the creator of the gag used. So get busy. Send in your gags and Dick ivill do the drawing and STR will send you the original cartoon. How about it? Warner Baxter as the Cisco Kid in "In Old Arizona," this sequal will need Httle selling. For others, its rich humor, fine pacing and production offer entertainment enough to make this a box-office hit. Baxter's Cisco Kid earns the acting honors, but he is hard pressed by Romero as his lieutenant who in- sists he be allowed to kill someone and Hull as the liquor loving grandfather of the girl. Also excellent are Barrat as the heavy and C. Henry Gordon as a Mexican officer. Soledad Jiminez plays the same role she had in the original picture. Excellent camera work is also in the picture's favor. A cam- paign which ties in with this sequel to the original "Cisco Kid" and stresses the greater addition of comedy should sell it well. For a street ballyhoo, send out riders dressed as the Cisco Kid and his two saddle pals. OUTSTANDING: Warner Baxter's per- formance. Catchline: "'The Cisco Kid' is back again with new world's to conquer." (FAMILY) Four Feathers (Technicolor) (London Premiere) UA Drama 109 mins. Superbly Produced on Tremendous Scale; Spectacle Rarely Surpassed; Color Fine (National Release Date Not Set) Cast: John Clements, C. Aubrey Smith, June Duprez, Ralph Richardson, Donald Gray and others. Based on A. E. W. Mason's novel. Writing credits: R. C. Sherriff, Lajos Biros and Arthur Wimperis. Directed by Zoltan Korda. Produced by Alexander Korda. Plot: Clements, poetry loving son of a military family, resigns his commission when his regiment is ordered to the Sudan to avenge General Gordon's death. Three brother officers send him while feathers and realising that even June, his fiancee, is shocked lakes a feather from her fan, and goes to the Sudan disguised as a branded and dumb native. Richardson, one of the officers, is blinded and left for dead after a skirmish with Dervishes. Clements gets him back to his regiment, leaves his feather in his wallet and vanishes. He then rescues the other two who had been taken prisoners and ])lays a big part in the capture of Omandurman by the British. Home again, he has no difficulty in returning June's feather. SUMMARY: This spectacle has rarely been surpassed and the color is perfect; many of the shots of the desert, the Nile and the battles between the British and the Fuzzie-Wuzzies and camel riding Dervishes badger description. The hauling of Kitch- ener's gunboats over the cataracts provides another fine sequence. The acting is good. John Clements, as the sensitive youth, establishes himself as a first class artist and Ralph Richardson and Aubrey Smith turn in deft characterizations. Donald Gray proves to be a newcomer with a pleasing personality. Stress the spectacle angle and the beauty of the color in exploitation. Run teaser on "What are the Four Feathers?" Distribute throwaways in the form of a visiting card, like the ones Clements re- ceives in the film, with a feather attached. Invite local military organisations to have a recruiting officer in the lobby and stage a parade. Dress attendants in suitable period uniforms. Tieup with bookstores. Run a painting competition using a still as the sub- ject. OUTSTANDING: The color and ex- terior scenes. Catchline: "Never before has the screen presented a more magnificent spectacle or gripping a drama." (FAMILY) Calling Dr. Kildare (Plollyivood Previczv) MGM Drama 85 mins. Second Dr. Kildare Picture Definitely Places This Series In Class "A" Group (National Release Date, April 28) Cast: Lew Ayres, Lionel Barrymore, Laraine Day, Nat Pendleton, Lana Turner, Samuel S. Hinds, Lynne Carver, Emma Dunn and others. From an original story by Harry Max Brand. Screenplay by Harry Ruskin and Willis Goldbeck. Di- rected by Harold S. Bucquet. Plot: Lionel Barrymore, a crabby old doctor with a heart of gold who has under- taken to train Lew Ayres, a young interne, so that he can follow in his footsteps, de- cides to put Ayres to work' in a clinic, so that he can have the experience of tising his heart as well as his head in his work. Ayres is called in to attend a youngster who has been shot and at the request of the boy's sister, Lana Turner, doesn't report the case to the police. Laraine Day, a nurse who has been put to work with Ayres by Barrymore in order to keep him informed of Ayres's work, reports to him. Through his in- fluence Barrymore manages to straighten out the mess before Ayres loses his license and becomes involved as an accessory after the fact, to a murder case. SUMMARY: The second of the Doctor Kildare films definitely fulfills the predic- tion that this series is in the Grade A en- tertainment class. It has the same com- bination of writing and acting, and Harold S. Bucquet has directed it with the same fine understanding that marked the initial (Continued on page 40) For Additional Exploitation Ideas on These Pictures Consult the Encyclopedia of Exploitation — See Page 41 Page 12 SHOWMEN'STRADEREVIEW PROGRAM EXCHANGE Floyd's Institutidnal Message Could Well Be Used By Other Members We had hoped — oh well, what does it matter what we had hoped? We wanted this morning to be bright and clear. We wanted the sunshine to cast its beam through our office window. We wanted to hear birds singing. We wanted to feel balmy breezes on our brow as we wrote this week's dis- cussion of the Program Exchange. But, alas! It was not to be. Dark' clouds hang overhead. Rain falls from the sky above to the streets below. Our inspiration has failed to take shape. But here we are, in spite of the weather, ready to talk about programs and things closely allied with pro- grams. First thing we'd like to say is that we hope you are exchanging, and that if you're giving, but are not receiving, we'd like to know about it. If we're not mistaken, in this department a few weeks ago we mentioned a by-line article under Floyd Faubion's name, which appeared in a Teague, Texas, newspaper. You could probably adapt the article to your own use. Here it is: "Just a few steps from home, a different world, a place to 'get away from yourself,' where you can lose yourself to your emo- tions. "You have a schedule of work, why not a schedule of play? Do not permit life to cheat you out of the hours that thrill! They are the silver lining of either dish-wasliing or business worries. All of us, rich or poor, smooth hands or rough, have a right to a certain amount of healthful excitement, entertainment, adventure. "The Star Theatre, then, is the place where happiness can be found. Its friendly atmosphere, its comfortable seats and its pol- icy of presenting only the best in motion pictures will make your visit an enjoyable and entertaining one. "Surely you will want to take advantage of an opportunity that will make you for- get the treadmill of everyday life and leave you with a memory for days to come. Then don't miss the bargain nights at the Star . . . Nowhere can you get so much genuine happiness for so little than at the Star Theatre." A minor change here and there, accord- ing to your theatre's policy, and you have a swell institutional plug to use in vour program or in the newspaper. Thanks, Floyd. From the advertising department of Loew's theatres here in New York we are in receipt of a small newspaper known as Your Application Blank — Clip and Mail Now! STR Program Exchange, SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York, N. Y. Dear "Chick": — I hereby apply for membership in the STR Program Exchange. I understand that entry •f my name on this coupon signifies a willingness to exchange theatre programs with other theatres, but involves no other obligations. Name Theatre City State Swell Editorial Page We've forsaken the front f'age this time to give you a peek at the editorial page of Loeiv's (N. Y.) paper published solely for students. An analysis of the paper is contained in the accompanying article. the Students' Screen Forecast. Here, in- deed, is a publication of a different type and directed not to patrons generally, but to students. There's a lot of material on coming attractions, a picture-of-the-month selection, a biography of Mickey Rooney, a cartoon feature which you'll always find in MGM press books, a recommended list of books to be read in conjunction with "Union Pacific," and many other interest- ing stories and features. Student.';' .S'creen Forecast is issued monthly. Wouldn't the showman be enterprising who, in addition to his regular house organ, issued a publication solely for the interest of students? Remember, they're the adults of tomorrow, and winning their goodwill and patronage now will assure you of it for years to come. Loew's has the right idea, we believe. Up in Tilbury, Ontario, Canada. Harland Rankin staged a contest on "Blondie," which he announced via handbills. It was open to boys and girls under 16 years of age, who were to submit drawings, either in pencil or colors, of Blondie. We didn't hear the results before this was written, but we're willing to bet that tliere were plenty of contestants. Well, we think we've said enough for this week. And believe it or not, just as we near our final words, the rain stops and the sun begins to peep from behind the clouds. That's the weather for you. And here's the end for you until next week. P.S. Just received a message from Mau- rice Osterman, who publishes Movie Guide for 12 Shea Theatres, in which he says that he has forwarded his paper to every mem- ber of the Program Exchange. Now mem- bers, won't you reciprocate? Send yours to Osterman. By the way, his name was mis- spelled in the list of new members in the issue of April 15. We left the "t" out, but now we're going out for it (the tea, we mean). Will have more to say about Oster- man and his Movie Guide next week. April 29, 1939 WILLIAM A. CLARK has taken up his duties as manager of all RKO Theatres in Davton, Ohio, following the resignation of MILLARD M. BLAETTNER. GOOD- WIN SABLE, who has been managing the State, was shifted to the Colonial, while WILLIAM WEAGLEY, assistant at the Colonial, was promoted to the man- agership of the State. ROBERT TUCKER, chief of service at the Colonial, becomes chief of service there. PHILIP WALLIS has been assigned to manage the Rex Theatre, Bakersville, Calif., by Fox West Coast who recently took over the house. MARTIN SEED has been appointed manager of the new State Theatre, Erie, Penna. The house was formerly called the Palace. SEED is the son of HARRY SEED, manager of the Warner Branch in Pittsburgh. LOU BOLLANDER, who formerly managed the Colonial Theatre, Lancaster, Penna., has been shifted to the Tioga in Philadelphia. The Comerford Circuit announces a number of changes in management. PAUL TIGHE has been transferred from the Ro- man Theatre in Pittston to the Penn in Wilkes-Barre, Penna. MARK LEVAN has replaced him at the Roman, having shifted from the Parsons. TOM CAREY has been assigned to the Orpheum. GEORGE HOR- LACHER has gone from Kingston, Penna., to the Parsons, his place being taken bv FRED LEE. JOE KEARNS has been ap- pointed to the Comerford in Scranton and JOE COMERFORD has been transferred from Mauch Chunk to the Feeley in Hazle- ton. Springfield, III., Premiere For ''Young Mr. Lincoln'' Springfield, 111., Abraham Lincoln's home city, has been chosen by 20th Century-Fox as the scene of the world premiere of its picture, "Young Mr. Lincoln". With Marian Anderson, famous Negro contralto, singing a group of songs as one of the features of the event, "Young Mr. Lincoln" will be screened the night of Memorial Day at the Fox-Lincoln Theatre, Springfield, before an invited audience of state governors, univer- sity presidents, historians and other dis- tinguished guests. It is in Springfield that the greater part of the story of "Young Mr. Lincoln" takes place. The film deals with the Great Eman- cipator's early career as a lawyer and legisla- tor in Illinois, and culminates with his mar- riage to Mary Todd while he was practicing law in the Illinois city. Governmental notables invited to the premiere include the Governors of Illinois, Indiana, Iowa, Kentucky, Missouri, Wiscon- sin, Ohio, Michigan and Kansas; the V. S. Senators from Illinois; and members of the Illinois legislature, courts and bar. Leading biographers of Lincoln, presidents and his- tory department heads of leading univer- sities in the East and Middle West also will be invited, together with motion picture critics of newspapers in principal cities of the same area. Special cars will be added to regular trains from New York and other key points to carry the premiere guests to Springfield. They will reach Springfield IVIay 29th, and leave the morning after Me- morial Day. . If^ril 29, 1939 S 11 () W M I'. N ' S TRADl-: K I'. V I I-. W Page 13 Activities For Hartford Premiere As part of the zvhirlzvind campaign that launched the -world premiere of Monogram's "Streets of Neiv York" in Hartford, Conn., Mayor Thomas J. Spcllacy (top) bought the first ticket for a benefit performance of the film. A group of newsboys (bottom) broad- cast a 15-minute radio dramatization over Station IVTHT. Rialto Capitalizes On Anti-Spy Campaign For Run Of Spy Film Numerous articles in current newspapers centered around the government's anti-spy campaign have been used for a lobby blow-up display at the Rialto Theatre, New York, hooking in with "They Made Her a Spy," the drama of espionage featuring Sally Eilers. The Navy Department recently came out with placards warning against women spies and lengthy articles on this were used by the Neiv York Herald Tribune and the New York Journal American. This type of article enlarged for lobby dis- play heightens the public interest in the cur- rent cycle of spy films such as "They Made Her a Spy" which has a locale of our na- tional capital and deals with foreign intrigue. Colden Crashes Dailies With Easter Stunt on "Castles' Film Manager Jay Golden of the Palace The- atre, Rochester, New York, made the Easter Week fashion parade mean something to his boxoffice as he hooked up for "The Story of Vernon and Irene Castle" with E. W. Edwards and Son for a fashion award. Golden and the store worked out the plan of giving a Castle hat to each of the three best-dressed women passing through the lobby on Easter Sunday. A committee made the selections and candid cameras clicked for negatives that meant newspaper breaks. The department store backed the plan further with a fine window display of Castle hats and co-operative advertising in the Times-Union. Goodwill Should Be Essence Of Your Memorial Day Observance It Is Not to be Taken As An Occasion for the Plugging of A ttr actions TUESDAY, May 30, will be Memorial Day. It wil be observed in all the States, Territories, District of Columbia and Co- lonial Possessions with the exception of Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, New Mexico, North Carolina, South Carolina, Tennessee and Virginia. In bringing its observance to your at- tention, we do so not because we think you should regard it as an opportunity to go in for high-pressure exploitation and ballyhoo, but because we fully believe that aggressive showmen can win themselves much goodwill by tying in with the pur- pose of the occasion. Book Outstanding Program As on Mother's Day and other holidays, you'll want to book an outstanding pro- gram of features and shorts. It is our opin- ion that if you ordinarily run double fea- tures, you would do well to deviate from the custom at least for Memorial Day, and book one strong feature with several ap- propriate shorts to' balance it. If you have not yet played Warners' Technicolor subject, "Lincoln in the White House", you would be wise to include it in your Memorial Day bookings. Even though you may have played it compara- tively recently, it is of such high quality as to merit a return date. On last year's pro- gram Columbia released a Community Sing entitled "Patriotic Songs" which would fit in well. Contact your Columbia exchange for arrangements to book it or to repeat it in case you played it during the past sea- son. MGM's "A Perfect Tribute", which was produced about four years ago with the late "Chic" Sale in the starring role, may still be available for your use on Memorial Day. If we were an exhibitor, we would have made it a point long before this that "A Perfect Tribute" must be on our pro- gram every Memorial Day. Better contact your MGM exchange to determine whether or not prints are still in circulation. Silent Tribute Some time during the day, it would be fitting and proper to stop the show and have a local dignitary urge the audience to pay silent tribute to our soldier dead. Someone on the stage could sound taps. Trailers for this purpose are in all probability available from the trailer companies. Memorial Day services are usually held at the cemetery. But in case of rain, you could arrange to donate your theatre during the morning for special services. The pub- lic, together with clubs and auxiliaries, min- isters and city officials should be brought together to make the services a citywide ob- servance. By holding them shortly before the house is scheduled to open, there is a greater chance of those present leaving for a bite of lunch and returning for the after- noon performance than there would be if the services were held early in the morning. It all depends, of course, upon the time you open your theatre. As a goodwill gesture, invite disabled war veterans to be your guests at one of the performances on Memorial Day, pref- erably in the afternoon. Stories about this should appear in advance in the newspapers. Help Poppy Day Every year on Poppy Day, which is usually a Saturday or two before Memorial Day in most states, disabled war veterans sell poppies. Often they are assisted by girl members of various clubs and sorori- ties. Why not permit the veterans or girls to set up a stand in front of your theatre or in the lobby and offer their poppies for sale in either of those spots? Remember, your activities for this day must be in the spirit of goodwill. Don't take advantage of the occasion to exploit your attractions; you have 364 other days in the year for that. Be dignified in what- ever activities you participate. It's the one way of maintaining present patronage and winning new friends for your theatre. Parade Stops Traffic Buenos Aires, Argentina— For the opening of "Lord Jeff" at the Gran Cine Rex, ar- rangements were made with the local naval academy for a special showing at the theatre. On the day before the opening, two hundred pupds, in addition to the large academy band, paraded to the theatre, and stopped traffic as well. Every newspaper had a photographer covering the stunt, which was prominently reviewed by the press. FOR BETTER SHOW SELLING Showmanalyses Have Appeared In STR on Following Pictures Adventures of Huckleberry Finn Feb. 18 Broadway Serenade April 1 Christmas Carol Dec. 10 Cowboy and the Lady Dec. 3 Dark Victory Apr. 22 Duke of West Point Dec. 31 Flying Irishman March 11 Gung-a Din Jan. 28 Hardys Ride High Apr. 22 Honolulu Feb. 4 Hound of the Baskervilles March 25 Idiot's Delight Jan. 21 Jesse James .Jan. 21 Kentucky Dec. 31 King of the Turf Feb. 25 Little Princess Mar. 4 Made For Each Other Feb. 18 Man of Conquest This Issue Prison Without Bars April 8 Pygmalion March 11 Spirit of Culver Mar. 18 Stand Up and Fight Jan. 7 Story of Alexander Graham Bell April 15 Streets of New York April 15 Sweethearts Dec. 24 Tail Spin Feb. 4 Thanks for Everything Dec. 17 Three Musketeers Feb. 11 Three Smart Girls Grow Up March 25 Topper Takes a Trip Jan. 14 Up the River Dec. 3 Wife, Husband and Friend Feb. 25 Wings of the Navy Feb. 11 You Can't Cheat An Hontst Man Feb. 18 Zenobia Mar. 18 4 Page 14 SHOWMEN'S TRADE REVIEW April 29, 1939 SO many superlatives have been accorded Republic's "Man of Conquest" in the trade press by this time that the exhibitor who hasn't heard about this important his- torical drama must be out getting a beer or is per- haps away on a vacation. Some of you may have your dates set. Others may be defer- ring their date-setting either to give the film preferred playing time or because they still may be a little dubious despite reports. If you're awaiting a preferred date, you're wise. "Man of Conquest" deserves it. Don't "throw it away" by setting it in a date ordinarily reserved for your average program pictures. On the other hand, if you're still dubious about its merits, we can only advise you to arrange to have the picture screened in your own theatre, or to attend a screening at your Republic exchange. Following this, it is our opinion that you'll jump at the chance to give it your best playing time. "Man of Conquest" is not only fine en- tertainment, but a film into which you can sink your exploitation teeth. There's no need to worry about having something big on your hands with no way to sell it. "Man of Conquest" seems to have been designed for those showmen who revel in going out and staging a rousing campaign. It's the kind of picture that builds from word-of- mouth, but if you want that word-of-mouth Spectacular American Epic Designed for Showmanship You Can Duplicate This Here's a section of the crowd that packed the streets in front of the Majestic for the world pre- miere of "Man of Conquest." By putting on a big campaign, you should be able to practically duplicate this scene. Note pennants, flags, etc. (REG. U. S. PAT. OFF.) to be extensive, you've got to do a selling job that will have crowds milling around your box oflfice on the opening day. Before we go into an analysis of the campaign, we should like to call your at- tention to the cast and credits box on this page. It is our intention to make this a part of every Showmanalysis so that when we refer to a particular player or the char- acter he or she portrays, you can tell at a glance to whom we have reference. Too, you may not have a press book handy, and if you want to prepare publicity for your program or the newspaper, the essential credits will be at your fingertips. Those exhibitors who print the cast in their pro- grams can conveniently clip the box from this page. There are other ways, we believe, in which you will be able to put the cast and credits box to good use. We should like your reaction to this additional service. Just drop us a line. Timely As Tomorrow's Paper And now to get back to "Man of Con- quest." Here's a film that's as timely as tomorrow's newspaper. The stirring story of Sam Houston embodies the spirit of freedom — a freedom that is possible only in a democratic country such as ours. Such catchlines as "America, First, Last and Always" and "Democracy fights Dicta- torship as Sam Houston Takes the Reins of An Empire and Cuts the Path for the Future of a Free America" breathe the very spirit of Freedom. There are many others equally as ef¥ective. Use these lines in your teaser campaign. Put them at the bottom of your current ads. Run small teaser ads on different pages of the paper, utilizing a catchline, then the title, and the line, "The Mightiest American Epic Since 'Cimarron'." However, we hardly think we'll have to advise you in this respect, for when you see the ads and catchlines in the press book, you'll have a wealth of ammuni- tion for your teaser and current newspaper adver- tising campaign. And those ads used for the Houston, Texas, world premiere will, with a little revising on your part to make them suitable for your own situation, dominate the amusement pages. If you can possibly do so, extend your ad budget to include these marvelous layouts. If we were playing "Man of Conquest," we'd make it a point to have an advance premiere. Ordinarily, the opening night is the occasion for celebrities to attend the performance. In this case, for the sake of endorsements, word-of-mouth and coopera- tion, we'd make this occasion at least a week or two weeks before the film is scheduled to open. Announce that "Man of Conquest" will have its premiere in your city following the early evening presentation of your current program. Announce, too, that educators. Here Are Your Cast and Credits Sam Houston RICHARD DIX Margaret Lea GAIL PATRICK Andrezv Jackson . . . .EDWARD ELLIS £&a Allen JOAN FONTAINE William Travis Victor Jory Davey Crockett Robert Barrat Lannie Ufchurch George Hayes Stephen Austin Ralph Morgan Jim Bozvie Robert Armstrong Santa Ana C. Henry Gordon Mrs. Lea Janet Beecher Oolooteka Pedro de Cordoba "Deaf" Smith Max Terhune Mrs. Allen Kathleen Lockhart Jonas Lea Ferris Taylor John Hoskins Leon Ames A REPUBLIC PICTURE. Associate Producer, SOL C. SIEGEL. Directed by GEORGE NICHOLLS, TR. Mu^ncal Score bv VICTOR YOUNG. Screen- play bv WELLS ROOT, E. E. PARA- MORE, JR., JAN FORTUNE. Original Story by HAROLD SHUMATE, WELLS ROOT. Production Manager, AL WILSON. .{pril 29, 1939 SHOWMEN'S TRAD!'-. Ul'. VII-.W Page 15 tliL' M;i\or and iitlicr city olVicials, tlu' heads of iMvic oluhs and women's organizations, the heails of patriotic organizations, and other prominent folk will be present. ^Al- though this suggestion is strictly up to you, it might he a good idea to sell reserved seats at a slightly higher price than the regular atlmissions. Celebrities might be chargetl, say $3.(tO each, to attciul the premiere, a percentage of the receipts to go to the local Community Chest fund or for some other worthy purpose. Remember, only you know your local conditions, so think the matter over carefully before you undertake it. Send Invitation to Governor Otherwise, let the prominent folk he your guests on that evening, admitted by in- vitation only. Rope off a section of the auditorium for them. Others who wish to attend the premiere may do so at a slight increase in admission prices. If you can get the Governor, or even his lieutenant, to be on hand and deliver a short address before the film starts, so much the better. The front of the theatre, of course, should be bright and festive. Flags should be draped above and at each end of the mar- quee. - A-large valance should be suspended from the marquee all the way around. Colorful pennants should extend from the top of the building down to the marquee. Effective, too, if permitted by the city, would be to place a banner across the street. There should be giant spotlights to make the vicinity in which your theatre is located the brightest spot in town. If there is a local radio station, arrangements might be made to have the premiere broadcast. You could make the occasion so important that, failing a local station, arrangements might be made for the station nearest you to be on hand with their equipment to pick up the proceedings. That's the general outline for your ad- vance showing of "Man of Conquest." By means of invitations mailed to a select list, by means of newspaper ads, handbills and your screen, and by means of newspaper publicity you should make it generally well known that the premiere is to take place. The more importance you attach to it, the better will be your business when the regular engagement begins. And here are the results that should accrue from your premiere. First, j^ou'll have the whole town talking. Distinguished personages will endorse the film to mem- bers of their organizations and urge them to see it. Educators will see to it that "Man of Conquest" is talked-up in the schools; they'll be in a more receptive mood to co- operate further with you. Newspaper co- operation, plus editorial comment, is cer- tain to be forthcoming. No matter what tieups you seek to make, your chances will be a hundred per cent better following the premiere. That's why we advise you have it take place in advance. Find Natives of Texas As you know, "Man of Conquest" is a saga of Texas. Probably there are resi- dents in your community or the surround- ing countryside, who are natives of the Lone Star state. Conduct a search for them and make each the subject of a news- paper feature story. Or have certain events of their Texas days dramatized over the radio. Invite them to be your guests. We believe this film worthy of a proclama- tion issued by the Mayor. If he has attended your advance premiere, or a special screen- ing, you may be certain he'll issue one. "Man of Conquest" has an imposing cast headed by Richard Dix, Gail Patrick, Joan Fontaine and Edward Ellis. Let the folks know that this is the Dix of "The Vanish- ing American," of "Redskin" and of "Cimarron." Remind them that Edward Ellis' splendid portrayal of Old Hickory is Brilliantly Colored Poster In black and white, this 6-sheet would stand out. In brilliant colors its flashy appearance will certainly be seen by anyone who has eyes. Use plenty oi posters for extra profits. even greater than his role as the small town doctor in "A Man to Remember." Miss Patrick and Miss Fontaine have their ad- mirers who you can reach by means of special newspaper stories, and by contests with feminine appeal. For instance, the gowns worn by the two players were gowns which "could easily take their place among the foremost crea- tions of this day." Get some stills in which the gowns are shown off to advantage, and conduct a contest among would-be de- signers to design present-day gowns using those shown in the stills as the basis for llu'ir sketches. V'mi might even arrange a window display in connection with this. Look at page 12 in the i)ublicity section of the i)ress book and you'll note miniature liiograpliies of the players — 14, to be exact. ^'i)U could utilize these biographies in a two-week contest, using one a day. The idea is to scramble the cuts and biographies. Contestants are asked to save them each day, and then at the end of the competition to submit them correctly coupled, along with a short letter on the subject, "Why 'Man of Conquest' Should be Seen by Every American." Be Sure to Contact Schools Don't forget that one of your best ave- nues of exploitation is through the public schools. Students can participate in an essay contest dealing with Sam Houston or the period in which he lived. The story of Texas could be a subject, too. Heralds or blotters could be distributed, and announce- ments of your showing could be posted on the bulletin board and advertised in the school paper. Study Guides are available; distribute them to the schools for the teachers to use in discussing the film. In conducting contests it is well to require that those who wish to participate must first see tlie picture. We haven't suggested everything you can do in the way of exploitation — it would take much more space than we can devote to it here. But we believe we have given you basic ideas from which there will be an outgrowth of more stunts. This Show- manalysis, your press book, and your own ingenuity should serve you well in planning a campaign as important as the film itself. World Premiere ''?H?a*? EYEMMG APRILe- STARS IN PERSON . Li,'h„;'.'c.,';;,v„";'. ""cmi. BobertBMMT as Da*i) Crockett V -invrAirojiE/r ;'«iyi wsroNp SAN JACINTO^ ^ ' and thc.Afamo l/ J^ifs^} Smashing World Premiere Layouts Available For You The smashing ads reproduced above were used for the world premiere in Houston, Texas. With a few revisions here and there, you can transplant them to the amusement pages of your local news- paper. They sell the magnitude, the romance, the important cast, the memorable high lights of the story of Sam Houston. They're more than worth their cost in space when you consider their value. Page 16 SHOWMEN'S TRADE REVIEW April 29, 1939 Active Exploitation Campaign Prepared By ^g^e^ ^^Jtt^^ Monogram For Its Film, ''Mystery Plane'' Monogram has lined up a bang-up ex- ploitation campaign on "Mystery Plane," first in its "Tailspin Tommy" series. The cartoon strip appears in more than 300 daily newspapers reaching 15,000,000 readers. Personal letters have been addressed to over 150,000 members of the "Tailspin Tommy Flying Club" by Hal Forrest, crea- tor of the strip, telling them about the pic- ture. A 5-chapter serialization, in 1000-word chapters, has been furnished newspapers carrying the strip. Scene mats are also available to illustrate the serialization. Grosset and Dunlap, publishers of "Tail- spin Tommy" in book form, are cooperating with complete credit to Monogram and "Mystery Plane" on the book jacket. In addition, they are supplying their book stores and other outlets carrying the edi- tions, with large display cards in color, with reproductions of scene stills from the pic- ture, in size 14x22. The Whitman Company also publishes the midget 10-cent editions of "Tailspin Tommy." Special Contest Kit Arrangements have been made with the Ideal Airplane and Supply Company whereby the local exhibitor is offered a specially prepared contest kit containing all material necessary for conducting a local contest. The kit also contains, at nominal prices to the exhibitor. Ideal's exclusive moulding process called the Moulded Fuse- lage Kit, the first of its kind. It also in- cludes a metal propeller, printed Balsa Wings, tail and rudder, finished wheels, cement, moulded or turned engine nacelles, colored insignias, and full sized plan. Membership cards in mat form have been designed for formation of local "Tailspin Tommy Movie Clubs." National Screen Service has prepared a special trailer to promote memberships in these units. A Movie Club button is also available, which features the likeness of John Trent, who plays "Tailspin Tommy" on the screen. "T.T." wings have been advertised in the comic strip and can be purchased from the Southern California Trophy Company. Six national promotions with prominent manufacturers have been closed on the series. The makers of Sherman bow ties, on sale from coast to coast, are cooperating, and dealers have been furnished with easel back displays plugging John Trent. Blow- ups and dealer displays have been made up by S. Weitz on a topcoat promotion on Trent and the picture. Cohen & Rosen- berger, makers of Coro pearls, are featuring a still of Marjorie Reynolds, heroine of the_ film, in their jewelry outlets, wearing their costume item, with a plug for the pic- ture. Ritter & Ritter, handbag manufac- turers, have made up displays for their dealers s'howing Miss Reynolds with one of their handbags. Saybury Robes' promo- tion campaign in behalf of the hostess coat worn by Miss Reynolds, features playdate cooperation and dealer advertising. Kumler Uses Parachute Ballyhoo Owner John Kumler of the Pantheon The- atre, Toledo, O., used a plane from which were released hundreds of parachutes as a ballyhoo for "The Flying Irishman." First a special story appeared in the Toledo Blade an- nouncing that the chutes with pass attached would be released at noon on the following day. Just before the parachutes were released eight government bombers flew over the dis- trict, apparently on their way to Detroit. "Fly- ing Irishman" was stamped on each parachute. Two Outstanding Pressbooks Two special press book campaigns have been issued to exhibitors by the Warner home office advertising and publicity depart- ment on "Dodge City" and "Dark Victory." Both books combine a wealth of stunts, stories, art and accessories which have been designed to assist exhibitors in planning any and all types of campaigns. The national campaign for "Dodge City" is given in the book on that picture, and the three com- plete campaigns stressing the class, Academy award, and romantic angles of the film are stressed in the book on "Dark Victory." Showmen should welcome these two out- standing campaign books on two outstanding productions. Theatre's Own Fashion Show Breaks Vernon Theatre Records A new house-record for evening business was established at Schine's Vernon theatre, Mt. Vernon, Ohio, in the late Spring season, when a style s'how produced and staged by Schine's publicity man, Kroger Babb, in cooperation with a leading department store, did a record evening's gross. The crowd, lined for two blocks at opening time, forced out the SRO sign at 7:30 P. M. Ninety garments were modeled by 40 local girls in 32 minutes. A special prome- nade walk, extending from the stage out over 10 rows of seats and enabling the girls to strut their stuff over the audience's heads, was the feature of the production. Jim Piatt, manager of the Vernon, who as- sisted in the arrangements, classed the event as the most outstanding in his 30 years of show business. The cooperating depart- ment store paid all costs. One Smart Tieup Manager Matt Saun- ders, of Loe-iv's Poll Theatre, Bridgeport, Conn., hit on the right angle for a full-page newspaper coopera- tive page advertise- ment when he ap- proached the local bakery zvith the idea that "Smart Girls Grow Up and Let a Baker Do Their Bak- ing." He knew, too, that Jack Miilhall, ivho plays the butler in Universal' s "Three Smart Girls Grozv Up," starring Deanna Durbin, was a Bridge- port boy, so he made the most of it. Seems to us that you can profit from Matt. Incidentally, y o u could adapt the idea for restaurants on the theory that zvhen smart girls grow up and get married, they let the restaurant do their cooking. Or you might tie in zvith a local laundry. Any- zvay, there's always more than one zvay of "skinning a cat." 28th DIONNE QUINTUPLETS born, 1934. Now is the time to play one of their features or one of the shorts which has been made featuring them every year. Tie up with stores selling merchandise en- dorsed by Dr. Dafoe. 29th RHODE ISLAND JOINED THE UNION, 1790. This is a great day to observe this occasion because of the World's Fair, so theatres in Rhode Island should take special note of this date. WISCONSIN lOINED THE UNION, 1848. Ditto for the exhibitors in the Badger State. 30th MEMORIAL DAY. Observed in all except the Southern States. See story on page 13 of this issue on how to observe this occasion. JUNE 1st KENTUCKY ENTERED THE UNION, 1792. See un- der May 29th above. TENNESSEE JOINED THE UNION, 1796. Ditto. 3rd CONFEDERATE MEMORIAL DAY in the South. It is also Jefferson Davis' birthday. See the story on Memorial Day on page 13 and adapt these sugges- tions. Moving Week Slogan Realizing that the period around May 1st is when people will be moving into new vicinities, this catchy slogan is advised for Warner theatres in the Chicago area: "New Patronage Invited and Encouraged . . . Old Patronage Fostered and Maintained." A lot of theatres in a lot of areas could use the same slogan to good advantage. Whon you loo "3 Smart Girli Grow Up" «f Loew'i Poll Thoatro note tho gleaming tooth, tho iparWinq health o( thoio throo young ladici. Such teoth and vigor eomo only from good foodt, — and broad it your boit food. Sorvo your children with vitamin B broad. It't youri In Bridgeport whon you aik (or HOME PRIDE BREAD. and let a Baker DO their BAKING Yes, )rr\art girli today no longor do thoir own baling. Mother did. of courte, and how wo all bow to har noble sacrifice. And what a lacrlfico.it wail Hours over a cooUng itovcl But those prociout hour* in theie modarn days can bo d^vofod now to companionihip w'rth daddy or a romp with the children:— and lha broad on th« fablo will be as good ai mothor rnado [maybe botfor). We and fhouiandi of ourcuitomorj know It will bo if the bread that It laryod i> HOME PRIDE [Heart o' Grain] BREAD. // he had his say he'd hutle the Bridgeport Way inoclicul inilaad ol Cnlitcml*, i1 HOME PUDE mid 1» )he b*l- I'l onoufy in •very crumb. BORCK anZ STEVENS Makers of "HOME PRIDE " (Heart o' Grain) BREAD K COMING EVENT.. PIC ' '"^^P \u)wnvm #M 1370^. 1AVE. THE GREATEST REVIVAL IN THE HISTORY OF FILM! %mUJ TilLILOINI^ mAM MJ IFDILMiP liilF©Ri <^ ^ ^ H ♦ ♦ ♦ RADIO Clf¥,iX THE MADDEST RUSH FOR FREE LAND IN HISTORY . . . (The Cherokee Strip) . . . WITH THE STAR DEMANDED BY MILLIONS! THE MAN WHOSE BOOTS THEY'RE TRYING TO FILL! VAIL ABLE IN A5TOR EXCHANGES IN ALL KEY CITIES Page 18 SHOWMEN'S T'RADE REVIEW AprU 29, 1939 STR West Coast Offices Guaranty Building 6331 Hollywood Blvd. Hollywood, Calif. Telephone, Hollywood 1390 Strollin' Thru the Studios Sol Lesser is preparing "Everything on Ice", first starring picture for six-year-old Irene Dare, to follow immediately on con- clusion of "Way Down South", Bob Breen feature now in production. It is likely that the area near Salton Sea in Imperial Val- ley will be used for location sequences. John Brahm was given his next direc- torial assignment at Columbia, following his return from New York where he at- tended the premiere of his last picture, "Let Us Live". Brahm will direct Edith Fellows in "Five Little Peppers and How They Grew", scheduled to begin next month. Gordon Jones has been added to the cast of Paramount's "Disputed Passage", screen version of the best-selling novel by Lloyd C. Douglas, which Frank Borzage is direct- ing, under the production wing of Harlan Thompson. Dorothy Lamour and Akim Tamiroff have the principal roles. Success of their first appearance together in "Lighthorse Harry", which is still in production at Warner Bros., has influenced the studio to seek additional vehicles in which Bert Wheeler and Marie Wilson will be teamed. Already on their schedule is "The Poor Nut", with a third story being sought. Composing, arranging and conducting the musical score for "Gone With the Wind" will be the assignment of Max Steiner, under the terms of a contract signed last week with David O. Selznick, president of Selznick International. Abner Biberman, who attracted wide praise for his role of the native chieftain in "Gunga Din", will play John the Baptist in "The Rains Came", which 20th Century- Fox is filming under the direction of Cla- rence Brown. Tyrone Power, Myrna Loy and George Brent star in the picture. Sylvan Simon has been assigned to direct MGM's "Dancing Co-ed" starring Eleanor Powell. The picture will go into production before the Fred Astaire-Eleanor Powell co-starrer, "Broadway Melody of 1940". Universal's "Modern Cinderella", co- starring Irene Dunne and Charles Boyer, is scheduled to start the first week in May with John Stahl as producer-director. The script was held up for changes due to Boyer's accent, and the re-write is expected to be finished on time. Production was started this week on Re- public's "Mountain Rhythm", newest Gene Autry starrer, under the direction of "Breezy" Eason. June Storey has the fem- inine lead and Smiley Burnette the comedy spot. Archie Mayo has been loaned by Samuel Goldwyn to Producer Walter Wanger for the direction of "House Across the Bay", Joan Bennett's next starring vehicle. The start of filming will be determined when Wanger's current production, "Winter Car- nival", is completed. tures, and will star in a series of eight action melodramas. The first of the series, scheduled to start within two weeks, is an aviation yarn, tentatively entitled "Wings of Steel". Boris Morros has purchased the rights to Jules Verne's adventure classic, "Around the World in Eighty Days", for production immediately following his Laurel-Hardy starrer, "The Aviators." "Dedee of Ant- werp" will be the third picture on Morros' schedule. "Abe Lincoln in Illinois", now in its seventh month on Broadway, will be pro- duced by Max Gordon and Harry Goetz as a major picture for RKO this year. Ray- mond Massey, now portraying Lincoln in the footlight production, will be starred on the screen in the same role. Harrison Jacobs turned in the completed script of "Argentina", the next "Hopalong Cassidy" picture to be produced by Harry Sherman for Paramount. Tlie picture, whicli will star William Boyd, will follow Sher- man's "The Double Dyed Deceiver", the O'Henry story that will be directed by Ed D. Venturini. June Lang and Dick Foran have the leads in Universal's "Inside Information" with Charles Lamont directing from the screen- play by Robertson White. It is now in pro- duction under the production wing of Her- man Starr. Monogram's "The Girl From Nowhere", starring Warren Hull and Ann Nagel, got the starting gun this week from associate- producer Frank Melford under the direction of Lambert Hillyer. Melford has one more to finish on his present Monogram con- tract. Hal Roach has set "A Chump at Ox- ford" as his first four-reel Stan Laurel- Oliver Hardy picture for United Artists re- lease. Shooting is scheduled to start around May 15 from a script now being written by Harry Langdon and Charles Rogers. Her 75th Birthday Harry M. Warner and Jack L. Warner congratulate May Robson in honor of her 75th ^ birthday. Jack Warner zvas host at a birthday party held on the Warner lot. Twentieth Century-Fox to Make Another Sherlock Holmes Picture As a result of the success of "The Hound of the Baskervilles", Darryl F. Zanuck, 20th Century-Fox production chief, announced that another picture based on the exploits of that master-detective of fiction, Sherlock Holmes, is to be rushed before the cameras. Basil Rathbone will again portray Sher- lock Holmes and Nigel Bruce will once more be Dr. Watson. The screenplay for the new production has been written by Edwin Blum and Gene Markey, who was associate producer on the last tale, and will serve in a similar capacity on this. A di- rector will be assigned shortly, together with the supporting cast. Studio Visit B. A. '•Dutch" Stover, operator of the Capital and Lib- erty Theatres, Bend, Oregon, and Mrs. Stover are here shozi'n- as gncsts of Janet Logan, left, and John Llozvard, right, on tlie set of "iVhat a Life" at Paramount during their first Hollywood visit. A crack golfer. Stover discussed the pasture game zvith Llozvard b e tzv e e n scenes. James Dunn was signed to a long-term contract by Sam Katzman of Victory Pic- April 29, 193') SHOWMEN'S TRADE REVIEW Page 19 HOLLrWOCD with the "Oldtimer" W t- liiul llie plea!>iire ol" beiiift one of the 300 ''x" Inm lu'on tendered to May Rob$t „ to 8**^® ^-l^ ^'Wlf°^'^ °^«d time. ^ ^ived at^t',^ on 3cn« adver- f°dlfoX^;« had ou, . each a ili'??^^ =a„ Very ^^"^ ^ sever f^^n^eatre c^air; 3uoh comment on ^^^^anoe, ^ ^lanaS®^ s^rnrcv^i-z^r^^^^ 1 4 IrQ to 3 MALLERS BROTHERS TlwoineQl Optimo™ "In Are very well satis- fied »lth the new BODIPORM theatre chairs which you re- rirn?ir^nfafre:%riance. Ohio. we have had considerable favorable comment and ha'^ noled a substantial Increase In attendance. We wish to congratulate vou on the superiority or the BODIFORM theatre chairs. Sincerely yours. STATE THEATRE OtJINCr ILl_ re m-s-'^^-'j like to say a X would installation "a fino ln3iiJ->-^ H.C.Federer.Mgr ni^o,^'^®."®" American Bodiform chairs installed in our recent ly opened State theatr^ In «reat°eat^''' "1°"^^^ °f our gjeacest assets. al]v^n^r?"? enthusiastic- ^=^o^^^or^-^^L\«^-?-;e-t^^ :at1s.a°c^o^ro^:^?^"^ ^ Yours very truly. GRAND RAPIDS. MICHIGAN Pioneers and pacemakers in theatre, auditorium, school, church, stadium and transportation seating Branch Offices and Distributors in Principal Cities 'April 29, 1939 SHOWMEN'S TRADE REVIEW Page 23 BUYING ECONOMY — Hozv to Save on Equipment BY "CHICK" LEWIS NO in;ilti.'r how keen nia\ be tlic llicatrc- luan's knowledge of the technical, prac- tical and showmanship factors involved, there are only two basic ideas guiding his buying of theatre equipment, supplies and all those other items necessary to the proper operation of his theatre These are: (a) Performance or Quality (h) Price And these same two factors arc at work during every phase of a theatre's existence, I'rom the time ground is broken for con- struction of a new house right down to the la.--t minute detail required to keep it open and operating Now and then, a stroke of luck and a -mart piece of buying brings to a theatre- man a piece of quality equipment at a price far below its real retail value That's good luck, if it happens The only trouble is, it doesn't happen often enough to make "bar- gains only" a profitable policy — because the law of averages will prove that on the whole you get only what you pay for in tangibles AND, on the intangible side, es- pecially when you deal with reputable and well established companies, you get a lot more for your money in the way of service, proper installation and a guarantee that means something C«n'« Take a Chance The theatreman can't "lake a chance" on service, or performance. The very nature of his business tells him that. Remember — The Show Must Go On; not because that's a sentimental tradition of the theatre; but, from the theatre operator's standpoint, he's absolutely out of luck and money if it doesn't go on. So as a matter of pohcy — and good hard dollars-and-cents — the the- atreman should make up his mind to buy whatever he requires at the moment or for future use on a basis of performance, serv- ice, dependability of the equipment needed. Which means he must look further ahead thai\ the price tag on the so-called bargain that is often dangled under his nose to tempt him into a quick and ill-considered purchase. Now let's take another step toward simpli- fication: Theatre equipment may be divided into two classes. (1) That portion of the equipment without which the performance cannot be given; and (2) That portion which is necessary but not essential to the actual performance. Utmost Care and Consideration The first group when being purchased, repaired or replaced, calls for the utmost care and consideration — and above all a >trong determination to install only that which will give maximum service at mini- mum upkeep cost. Buying questionable ap- paratus for this "actual performance" branch of your theatre plant, not only will leave you with a sense of constant uncer- tainty, but very likely at the most inoppor- tune moment will start acting up — or worse, just lay down and refuse to respond to normal adjustments or repair. We can recall about fifteen years ago wlicii we created the lir^t iiiaiulenaiice de- l)artment for what is now known as the Century Circuit here in New York. The cost for new equipment, replacements, repairs, etc., moimted to an ahuost unheard of fig- ure for the circuit. But the upkeep and length of service from quality equipment resulted in operation and maintenance costs so far below the previous average that the expensive equipment turned out to be the most economical buy we ever made. This theory was carried out thereafter not only in maintenance and replacements but in all equipment purchased for the group of new theatres we had under construction at tliat time. We can recall a certain carpet installation which involved an added ex- pense over previous installations. The rc- >ult is that the original carpel is still being used after twelve years of hard service, but more important, the job has required prac- tically no repairs in all that time If you were to look into some of the "bargain" purchases made by many theatre- men you would probably find that the reputation or quality of the purchase had little or nothing to do with the purchase. Such merchandise and equipment is gen- erally sold via high-pressure salesmanship of the type that too many exhibitors fall for and then regret. A close analysis of the equipment corre- spondence coming into the STR office re- veals a growing desire on the part of the- atremen to know more about the many types of equipment necessary for efficient and dependable operation. This is a good sign because it indicates that the majority of theatremen want to buy quality and not price but are unfamiliar with this impor- tant phase of their business. A salesman selling loads of bootleg equipment of every (Continued on page 31) Theatre Television Installation Television made its bow in picture theatres of London nearly a year ago on a screen 6 feet by 8 feet. Since then projected television has been stepped up to give a picture 15 feet by 12 feet, with a double projector unit being used to throw the picture onto the screen. Engineers are working in the endeavor to move the projectors further back from the screen. As seen in the photograph below of the installation of the Baird television system at Marble Arch Pavilion, London, the pro- jectors are now located in the center of the auditorium. The screen is moved up and down in front of the motion picture screen. Viem of the auditorium of the Marble Arch Pavilion. London, shon'ing the Baird Television installation. Several seats have been removed to make space for the projector, located on the floor in the cen- ter of the auditorium. Left, close-ups of the tele- vision projector several of -which are planned for theatres in this country. Page 24 SHOWMEN'S TRADE REVIEW April 29, 1939 Old Wreck Now Real Theatre Colony, Union City Emerges As De Luxe Theatre After Fine Job of Remodeling RISING like a Phoenix from the ashes of a more than 20-year-old "Shooting gallery," the Colony Theatre, Union City, N. J., opened recently to take its place as one of the deluxe theatres of the smaller type which make up the back-bone of the picture theatre industry of the country. The theatre, owned by Harry Doniger, is a completely re-made 'house that bears no resemblance to the old and out-dated plant which remodeling, from front to rear, from roof to cellar, has accomphshed. Cost About $35,000 The architectural design is the work of John Eberson, of New York. The entire job of equipment, booth layout and ap- paratus, furnishings and draperies was planned and installed by National Theatre Supply Company. The rebuilding, with its transformation of a decrepit and outmoded theatre into a thoroughly modern plant was done at a cost of approximately $35,000. The results ac- complished make it apparent that great savings can be made by this method of making an old theatre into a new one, rather than abandoning a good site entirely because the building is far out of date, and erecting an entirely new structure com- parable in capacity, style and equipment. New Treatment For Old Auditorium Old areas of the Colony's auditorium zvalls and ceiling have been modernised by a color scheme which blends darker shades zvith lively tones. Note treatment of the cooling ducts For more than 20 years the old theatre ment. Indeed, scarcely anything was done had stood bravely in service, but badly out at the elbows, for during that period practically nothing was done to keep the house in step with advancements in equip- to keep the plant, such as it was, up to its original condition by repair, refurbishing and replacements of equipment and furnish- ings that had been subject to hard service over a long stretch of time. Complete Transformation The chairs were as uncomfortable as they were worn of fabrics and rickety of structure. Carpets were as grimy as they were worn. Rest rooms were small, un- Old Walls Modernized With Nu-Wood Above, looking toivards auditorium from entrance of inner lobby. Old plaster 'walls have been treated with nu-wood applied in modern design. Carpet, walls and light fixtures harmonise. CREDITS Colony Theatre Union City, N. j. Seating Capacity: 855 Owner: Harry Doniger Architect: John Eberson Equipment Supplied By Decorating National Theatre Supply Co. Murals Maragliotti Studios Chairs Irwin Seating Co. Carpets Alexander Smith Booth Supplies National Theatre Supply Co. Projectors Simplex E-7 International Projector Corp. Lamp Houses Peerless Magnarc J. E, McAuley Mfg. Co. Transverter Hertner H I 50-100 Hertner Electric Co. Sound Screen Walker Screen Co. Marquee & Sign Bloomfield Sign Co. .Ipril 29, 1930 S 11 (nV M I', N ' S T K A I) I', U V. V I W Page 25 Ivory Seat Standards Outline Aisles Viezv of the Colony anditorium toivards the rear. A iiniral decoration is a feature of note. Fabric and rockzvool were used on the rear walls. Seat standards are light ivory in color. sightly, and impossible of maintaining in a sanitary condition. Sound and picture pro- jection were of poor quality. Now the Colony can claim its place among those smaller theatres which most certainly have pointed the way to the means of giving picture patrons everywhere the quality, comfort and inviting surroundings to be had in the big downtown metro- politan theatres without the large-scale magnificence and high operating costs that can be justified only by higher admissions and mass patronage of a city's "BroadwaJ' section." Colorful Modern Front Exterior of the Colony is treated in brilliant colored formica accented by stainless steel strips, V-fype marquee is a feature. In addition to the improvements in com- fort, excellent sound and picture projection, cleanliness, the entire atmosphere of the theatre has been changed to this before- mentioned de luxe quality. And, needless to say, the patronage of the theatre has greatly improved, with the manifest result that the improvements are paying for themselves. Colorful Exterior Starting with the front of the Colony, the entire scheme and treatment has been modernized. The facade is treated in brilliant colored formica divided by stainless steel strips forming a striking and pleasing modern design giving that ever so im- portant message that makes on the public the "first impression" that here is a theatre giving us something up-to-date in entertain- ment. It sells tickets. The poster frames are in tune with the design, being of stain- less steel. The marble base of the facade accomplishes the two-fold purpose of giving durable wear and richness of effect. The exterior vestibule floor is now surfaced with a new tile non-slip floor featuring a brilliantly colorful design. Exterior doors feature modern hardware, and the marquee has the latest "V" type form, with a neon bull nose running across the soffit of the marquee and returning into the building. Both in form and color the Colony front is "punchy." As now designed and decorated, the main lounge has richness and simplicity. The rest rooms are furnished in the new type of modern substantial furniture. But here again, a careful study of color blending of carpet, chairs, drapery materials, wall treat- ments and pictures, produces the harmony and pleasing effect of the atmosphere. The auditorium has been completely over- hauled also. One of its most striking decorative effects is given by a mural on the Ladies' Lounge Room An unusual effect w obtained by use of wall paper on only a portion of the walls and blending designs with the ceiling. rear wall, under the balcony. The old stairs were remodeled and given a modern feeling by the use of an interesting curved rail, which flows upward and "dies" into the ceiling. The rear wall has been treated with fabric and rock'wool; the old type glass chandeliers have been replaced by a modern main ceiling fixture; plaster orna- ment has been modernized and enlivened with warm colors; the new seating ar- rangement has been enhanced by the use of light ivory colored standards — which outline the aisles when the lights are dimmed. Summer cooling ducts and grilles and the use of colored velours in conjunc- tion with cotton draperies run horizontally give the view toward the proscenium a brightly modern effect. The booth equipment, featuring Simplex E-7 mechanisms for projection, is up to the minute in every respect. Sound, reproduced by the Simplex 4 Star Type A system, also is especially notable, and the management frequently has been told by patrons that they think sound and projection in the Colony as fine as they have ever been given, even in the largest and most important metropolitan theatres. Matthews Named President General Mgr. of Motiograph Appointment of H. Thorwell Matthews as president and general manager of Motio- graph, Inc., has been announced by the company's board of directors. Matthews has been secretary of Motiograph for the past two years, and replaces Joseph B. Kleckner, who recently resigned from the presidency. Matthews explained that the management shift would not involve any alteration of the company's policies or operation. "We contemplate no other executive changes, either in the sales or manufactur- ing departments of our organization, and there will be no major change in common stock holdings of the company," he stated. Page 26 SHOWMEN'S TRADE REVIEW April 29, 1939 Renovations and Openings A new marquee, seats, sound, booth equip- ment and lighting fixtures are planned by Melvin J. Fox, whose Birch Theatre at Burlington, N. J., is being remodeled. David Supowitz, local architect, is in charge of operations. At the present time the house is under lease to Warners. J. E. Pennington has been decorating the interior of his Ritz Theatre in Topeka, Kan. The house was scheduled to open sometime late this month. At least $40,000 will be spent this Spring by the Charkeres circuit for new theatre signs and new theatre air conditioning sys- tems. Five Springfield theatres will appar- ently share in half of the improvement ap- propriation. Work is expected to start in the near future. New seats have been installed in the Community Theatre at Harbor Beach, Mich. C. C. Shiplej' is manager of the house. Featherweight earphones, which will en- able persons hard of hearing to understand sound films, have been installed at the Bob Burns Theatre, Fort Smith, Ark. Costing $150,000, and equipped with the latest Super Simplex projectors; latest push- pull RCA rotary stabilizer sound, and York ventilating and air conditioning, the new Eureka Theatre has opened at Eureka, Calif. The Columbia Theatre, Columbia, Miss., was scheduled to open this month after un- dergoing renovations which included the installation of nev^r rugs, a new screen, and new seats, in addition to a repainting job. Salamon Brothers are owners of the house. Formerly known as the Empire, the new Arc Theatre has reopened in Detroit after having been closed about a year. Variety Enterprises, Inc., operates the house, which is managed by Don C. McHenry. Owner Cla3'ton Sheffield has opened his 350-seat Southside Theatre in fronton, Ohio. The house was closed in January, 1937. Constructed at a cost of $30,000, the new 468-seat Oz Theatre has opened at Fre- mont, Mich., with William Flacken as house manager. With a seating capacity of 332, the new Ritz Theatre has opened at Morrilton, Ark. W. D. Metcalfe is the house manager. Make those improvements now! Now is the time to malow what size lamps are being used? How many know the degree of waste, of ineffi- ciency, of poor quality of light, of fast burn- outs of lamps, of the meter accuracy, and dozens of other factors? There are stand- ards and standard usages. The equity of demand charges has been argued many times and it is not for me to discuss its justifialbility. But it is a headache to people who are not familiar with utility structures, and it generally is paid for with no knowledge as to how the demand is ar- rived at. Demands are issued either on an assessed basis or a measured basis. If assessed, the electric company makes a count of all the connected load and applies some percentage figure to the load which thereafter is regarded as the maximum demand. With this method of application, the consumer must have, at all times, definite knowledge of the load and must cut out all superfluous load. Whether or not any current is used does not matter. If there is any load connected, the electric company takes the arbitrary position that it may be used, and therefore, the consumer must pay a charge based on that eventuality. Consumers must therefore check their thea- tres closely and must know how to get certain loads eliminated from the count. There are methods by which equipment can remain con- nected and ready for use, and yet not be con- sidered in the load count. They must also know how to get maximum light with low wattage so that the connected load can be b.eld at a low figure. Use of Demand Meters The other method of arriving at the de- mand is by measurement — and is through the instrument of a demand meter. In this case, a count of the load is unnecessary. The man- ner in which the load is used forms the gov- erning and important factor. Most utilities base the demand charge on the highest average demand created during any consecutive thirty minutes in the month. Some base it on fifteen minutes. That means that the meter registers the demand every half hour, and the half hour consump- tion in the month that shows the greatest load in operation becomes the maximum demand for the month. It is immaterial whether that high peak is ever reached again in the month. Once reached, it becomes the fixed demand for the month. Some utilities make that peak the demand for the next twelve months re- gardless of how low are the ensuing demands. Supervision and Knowledge Important It is obvious, therefore, how important a supervision and knowledge of demand factors become. If a consumer has the option be- tween an assessed demand and a measured de- mand, he must determine for himself which selection would be cheaper. If there is no option, he must devise his own methods of keeping the demand as low as possible with- out impairing efficiency. If the demand is measured, he must understand and know what load is creating the peak demand, and must know what to do about it. Savings can be found, and are, almost in any direction. One theatre was saved over $8,000 a year by working out a combination rate for four theatres. He is saving that every year. For another the maximum de- mand was reduced more than thirty Kilowatts, which means a saving every year of over $720 in that one house. Analysis of the electric costs for another theatre owner not only changed his rate for a saving of about $200 a year but obtained for him a rebate of about $100. This was, comparatively, a small house. Experienced Theatremen And, mind you, these theatre men all said that they watched their costs, that they had electricians in their employ, that they had contacts or friends, with the utility company, who steered them right. Remember that utility companies spend huge sums of money in advertising directed at consumers to increase consumer usage of Lost and Found Gadget To render greater service to the patron, a nezv Lost and Found gadget has been perfected for use in Loetv's Rochester Theatre, Roches- ter, N. Y. It incorporates a flashlight at the end of a metal pipe with a hand push-button on top for controlling the light. According to Pollock, the gadget facilitates stumbling over patrons in seeking a lost article; it enables the usher to get the light under and around seats zvithout entering the aisle and zvithout having to be a contorttonist. Furthermore, it avoids annoying patrons zvho might otherzsjise have to be disturbed. current. Remember also that utilities are in the business of selling current. Most of all, remember that in many cases electric costs can be pulled down. If you theatre men are making a million dollars profit out of your enterprises, then it makes no difference if your bill is $200.00 a month or $500.00 a month. But if your profits are small and every dollar counts — give consideration to an item of your over- head that lends itself to the opportunity for reduction. * Pres. M. A. Sh?w, Inc.. Electric Cost Con- trol, New York. N. Y. High Quality Carpet Linings Are Worthwhile Investments In buying carpet, it is well to consider the fact that quality carpet linmgs afford longer life and added satisfaction. Rug cushions and carpet linings are available in various qualities, wearing abilities and prices. It would be a poor investment to purchase cheap carpet padding. Paper, jute, hair or sponge rubber com- positions go into the linings, though all hair as a base is used in most good qualities. There is a lining made of a flexible com- position of lasting resilience on which dampness has no effect. Termites, moths and other destructive insects are doomed as far as some linings are concerned, since the linings are impregnated to protect the floor covering itself against them. Don't be blind when you purchase carpet- ing. Insist upon seeing the latest qualities now available. I I T I k I THAT 20,000,000 DEAFENED I 1) LJ ^^ I I V C J MAY ATTEND THE THEATRE I I I ^ 580 FIFTH AVENUE, NEW YORK CITY • WRITE FOR FREE BOOKLET Jf^ril 29, 1939 SHOWMEN'S TRADIC R E V I K W Page 29 Confectionery Shop in Lobby Requires Study SUMMER LIGHTING — Cool-Tinted Bulbs Advised There urc few managers, we believe, who have not at some time or other seriously considered the installation of a candy stand, cigar and cigarette counter, peanut and pop- corn stand, or some other refreshment spot in their lobbies as a source of extra revenue. In many houses, vending machines are operated at a profit. Naturally, in taking- such steps, the man- ager must consider several things. A lot depends on the type of theatre involved. For example the manager of a house which caters to a high-class clientele would think twice before installing a pop corn machine. Not that it is below the level of the high brows, but because many patrons' enjoy- ment of the picture is hampered by the crunch-crunch and the rattling of paper or cellophane sack's. We know of theatres which deny admission to those with sacks of popcorn. Must Know Likes and Dislikes On the other hand, in other situations, this may not annoy patrons. As a matter of fact, many of them might feel "lost" without something to "piece" on while watching the performance. But a manager must know the likes and dislikes of the people to whom 'he caters; he should make a thorough survey to see how many bring in candy, popcorn and other confections from outside before he decides to take up merchandising in his lobby or foyer. Another consideration should be near-by merchants who sell confections, particularly if they are on the general route most patrons follow to the theatre; in other words, if they are within the block. To take away these merchants' source of revenue would, in our opinion, be likened to them adding motion pictures as a profit- able sideline to their business. Goodwill cannot be maintained in this way. Preclude "Pass Out" Checks Lobby shops are often a convenience to patrons. They preclude the necessity of adults and children alike from having to obtain "pass out" checks in order to leave the theatre to get a snack. And in the case of cigarettes, a counter or vending machine either in the lobby or in the lounge would be welcomed by those who "forgot to get a pack." As for popcorn machines, be sure that ventilation facilities are such that the penetrating odor will not drift into the auditorium. In the lobby, of course, such an odor might tend to stimulate business, but in the audience it can easily become annoying and distracting. Trial Method Recommended To exhibitors who just can't make up their mind, we recommend the trial method. Place a confection counter in your lobby, and then watch the results for a couple of months. Is any extra revenue offset by a decline in box office receipts? Are any complaints being registered by patrons against the noises of mastication and paper- rattling? Are near-by merchants protest- ing? When you have the answers to these questions, you can go ahead or hold back, whichever you deem most advisable. WHEN you go to buy a winter suit you iienerally choose a dark or "warm" shade. The same thing goes for madame when she chooses her winter ensemble. Wouldn't it seem rather out of place to wade through snowdrifts with a cool-look- ing light green suit, white shoes and a straw hat? Of course it would. And it would seem just as out of place to stroll along the boulevard in the summertime wearing a heavy, dark overcoat, black shoes and a black hat. Strange as it may seem, this discussion does not refer to styles. If you're looking for pointers on what the well-dressed the- atreman will wear this summer, you'll learn little from this article. Unless, of course, you apply what we have to say about your theatre to the clothes you wear. We are going to discuss what the cor- rectly-lighted theatre will wear. In the first place, if your Spring cleaning is completed, your house should be boasting that summer appearance already. The front, once painted in warm colors that bade patrons enter in the dead of winter, should now be decked out in light, cool summer tints, such as green and light tan or light blue. Matter of Lighting .Important But let's go inside. Regardless of the effort you may have put forth to assure a cool, inviting theatre, it's possible that the matter of lighting has completely escaped you. Those red or warm-toned light bulbs should be replaced with bulbs of cooler tints. Usually red lights should be used for the exit signs, but we know of many theatres that change them to bright green with the advent of summer. Warm-colored lights in the restrooms and lounges should give way to bulbs that blend in with the cool atmosphere of the theatre. This goes for the lobby and foyer, and possibly for the auditorium, especially if the lighting there is direct. Where indirect, the colors usually blend in with the theme of the decorations. Even then, however, it may be advisable to change to cooler tints. You can use your own judgment in the matter. In an article in last month's Equipment Section on the "brilliant effects achieved through the proper use of 'spots'," we called your attention to a house which used a lattice- work effect with artificial flowers in its auditorium. Decorations of the kind could be placed on citlier side of the screen and along the side walls. But in any case, whether bulbs or spotlights are used, green should be the dominating color. What about your marquee and display frames? There's just this much to say about marquee lighting: Neon, in most instances, has replaced bulbs, and the predominating neon color is red. If one looks down a street, he notices one red sign after another all blending into one splash of crimson. This would be an opportune time for you to change your neon tubing to a bright green, a color that would be not only cool and inviting in the summertime but at- tractive the year around. For example, in New York, the green Roxy vertical sign stands out prominently against a back- ground of reds. You may think red is the flashiest color, while green seems too sub- dued, but place one green sign against a regiment of reds, and you'll be amazed. It's safe to assume that no theatre man- ager, in summer or in winter, permits any- thing other than bright lights out in front. Many theatres use yellow bulbs under the marquee and around their frames. If, how- ever, you've gone in for reds in any part of your front lighting, better go "cool" on the matter now. In the lobby frames, bright summery colored backgrounds will accen- tuate their attention-getting value, provided the backgrounds are abetted by lighting equally as summery. You may have to purchase all new green and yellow bulbs, or if you have white bulbs you may be able to dip them in a solution prepared in several different colors and available at your nearest supply house. Whichever way you bring it about is not so important as the necessity of making your house so inviting in the summer that potential patrons will shun outdoor amuse- ments to be your guests. At Liberty: Ali Baba Described as 'Magic Doors", the newest innovation at the Centre Theatre in Ottawa, Canada, are doors that automatically open when a patron approaches them. Of course, the electric-eye principle does the trick. Don Stapleton is said to be the first Canadian exhibitor to install the device. 1 Ask your Photophone representative about the sensational \ ThuU RCA PHOTOPHONE MAGIC VOICE of the SCREEN with Rotary Stabilizer PLUS SHOCK PROOF DRIVE! Designed for any theatre- regardless of size Page 30 SHOWMEN'S TRADE REVIEW April 29, 1939 PLANNED PROJECTION — ^ Essential In Modern Theatres AMIDST all the enthusiasm that sur- rounds the planning of a new theatre or remodeling of an old one, it's important to remember that while showmanship starts at the sidewalk line with its eye-appeal of electrics and color, the show itself begins in the projection room. Fortunately there are standards now long in existence to guide the architect or builder in making proper provision for the needed equipment as well as working conditions that enable the projection machine operator to work efficiently in putting a good, clear steadj' picture on the screen. Nevertheless, it is up to the theatre owner to make sure his architect, or engineer who is doing the building or reconstruction, has consulted the available sources of information. SMPE^s. Planning Report The Society of Motion Picture Engineers many years ago published a projection room planning report prepared by the Pro- jection Practice Committee. This has been the guide consulted and followed by leading theatre architects. The data are available to all theatre builders or theatre operators. However, these same standards are fol- lowed in recommendations and advice from the equipment dealers, and bringing the reputable dealer into the planning picture early in the scheme is one of the surest ways to guard against having a house that is out of date before it's opened for busi- ness, so far as the projection room is con- cerned. A booklet recently published by National Theatre Supply is one of the examples of how much is being done to give the builder complete information on projection room design and equipment. The booklet re- prints the S.M.P.E. report on projection room plans and adds to them other specific data regarding projection room design and installation. It embodies all of the latest ideas on the subject. The availabilitjr of such material to the theatre builder makes it unnecessary here to go into details with regard to the speci- fications worked out as a result of re- search and practice over a period of years. But merely as an indication of how many important details must be considered by the architect or builder in connection with the projection booth and its equipment, give just a moment's consideration to the fol- lowing headings on which specific matters of materials and design are detailed: Construction Important Construction; Floor; Walls; Doors; Win- dows; Ports — for the projection room proper, the power equipment room and the rewind room. In the new building there are few in- stances today where proper provision is not made for the right location — which affects angle of projection which in turn is most important to good screen results — and adequate room for the necessary apparatus and working conditions for the projection- ist. In the remodeling job, however, there is more likely to be the mistake of losing sight of these essentials in the fuss and feathers and enthusiasm for creating architectural and decorative effects that will impress the spectator. The projection room in the newly remodeled theatre that is merel}"- a "hang-over" from the old building is something to be avoided at all or any costs of architectural effect as well as the price for the most efficient apparatus. If the physical make-up of the projection room is faulty as to location, size and de- sign, all the genius of the projection en- gineers who install the equipment and the skill of the projectionist will have no chance of giving that theatre in which this fault exists the kind of projection that is absolutely essential to successful and profitable operation. There is another factor than that of space for the projection apparatus itself. The projectors, generators, monitor horn, etc., which make up the multiple unit essential to putting a picture on the screen will make it possible to run a show. But for efficient projection the men who work in the booth need many ac- cessories and adequate space in which to work. As a guide for the proper equipment of the projection department with respect to this accessory equipment we are listing the items considered essential for two types of operation, DeLuxe and Standard theatres. These two lists were prepared by L. E. Jones, of Neumade Products Corporation, manufacturers of such equipment. FOR DELUXE THEATRE PROJECTION ROOMS Fireproof sectional cabinets. Rewind Table Automatic Enclosed Rewinder Carbon Storage Cabinet Accessory Cabinet (for trailers and miscellaneous items.) Wardrobe Cabinet Splicer Single Footage Measuring Machine Three 30-inch Steel Chairs with footrests Carbon Waste Can Six Aluminum Reels Safety Leader Box Applicator Set FOR STANDARD THEATRE PROJECTION ROOMS Sectional Cabinets Rewind Table Automatic Enclosed Rewinder or Dynamic Motor Drive Geared End and Brake Dummy with separate motor fastened on or under table, or Clamp Type Rewinder. Carbon Storage Rack Trailer Cabinet Wardrobe Lockers Splicing Machine Two 30-inch Steel Chairs with footrests Carbon Waste Can 6 Wire Welded Reels Applicator Set Luxurious Surroundings Discouraging Vandals While many persons still persist in carv- ing their names in public places and other- wise disfiguring property, damage due to vandalism is on the decrease in this country, in the opinion of many authorities closely in touch with this situation. One of the reasons for this is the fact that many of the leading theatres, by offer- ing the public luxurious surroundings, have cultivated a respect for choice things, which curbs the tendency to mutilate them. The matter of upholstery on theatre seats specifically illustrates this point, in the opinion of theatre managers. Seats covered with mohair velvet, or velmo as it is widely known, are less frequently disfigured maliciously than are seats covered with other materials that lend themselves to carving, scratching and cutting. Theatre officials closely in touch with the replacement and repair problem declare that mohair velvet has reduced replacement costs not only because it has extreme dur- ability, ease of cleaning, and other proper- ties, but because it is not mutilated so frequently. Then too, they agree, luxurious material such as mohair velvet has done its share in developing a deeper respect for fine things, a respect that discourages tendencies toward vandalism. This condition also exists in other businesses catering to the public. Rocoteen Walls Always Stay Clean The foyer zvalls in the Hiland Theatre, Des Moines, Iowa, pictured above always remain spic and span because of their Rocoteen covering. This modern fabric offers unusually deco- rative possibilities and presents an inviting interior to the theatre's patrons. Rocoteen is marketed by L. C. Chase and Co. of New York. .//V-/7 29, 19 39 SHOWMEN'S T K A 1 ) I', 1< E V I E W Page 31 Fire Extinguishers Vary In Type, Maintenance Owner Redesigns His Own Theatre Above is a vieiv of the nezv Kiva Theatre in Las Vegas, Neiv Mexico. It is owned by Frank Maloff, who acted as his own designer and architect in recent renovations. Among the features is a "Cry Room" which has a large plate glass for z/ision and an extra speaker so that mothers may bring their children in there and see the shozv without spoiling it for others. Credits for the Kiva: RCA Sound, Motiograph Projectors, an Imperial Generator, Ideal Seat- ing Company furnished the seats, Nu-wood Acoustical Treatment zvas installed by Hallock and Joward of Denver, Colo., the marquee was erected by the Hoerel Sign Co. of Amarillo, Texas, the light fixtures zvere made by Elaine Electrical Products, Minneapolis, the ticket machine by General Ticket Machine Co. of Chicago and the coin changer by John's of Chicago. BUYING ECONOMY (Continued from page 23) description told us just recently that it was getting tougher each year to unload bar- gain stuff. We liked his summing up when he concluded with the remarks that ". . . if things get any tougher I will have to get a job selling legitimate equipment". Mechanism Overhauling Perhaps one of the most important of all maintenance items is that of the pro- jector mechanisms. The average head re- quires overhauling on an average of once a year and unless it is done by a reliable and reputable concern, can give the exhibi- tor some of his biggest headaches. Why any theatreman should take a chance with this vital part of his most essential equip- ment and try to save a few dollars, we can- not understand, even when business condi- tions dictate the utmost economy. But if, after spending good money for re- pairs and overhauling, one of the mechan- isms gets out of order, then in a few sec- onds time he has developed an expensive situation. Expensive because the work must be done over and often he must limp the rest of the day with one machine or make refunds. Manager Stopped Boasting One theatreman boasted of how smart he was when he and his assistant hooked up an elaborate lobby display requiring ex- tensive wiring and thereby saved the cost of an electrician's fee. But he stopped boast- ing when the display blew out a main fuse and caused a twenty minute breakdown during his show and then cost him, for emergency work, about double the amount the original job would have cost had he brought in a licensed electrician to do it properly. These examples are unimportant in them- selves because they ma)' not apply to your particular situation. But in every angle of equipment purchases the same expensive mistakes can be made unless the theatreman exercises some measure of common-sense in his selection and purchasing. He must be cautious when approached on equipment of an unknown character. He must discount extravagant claims made by smooth-talking salesmen. He must be careful that the arti- cle offered is not a cheap imitation instead of the original. Always Buy ^^Quality" Of one thing he can be certain. If he buys "price" he must NOT expect to get ten dollars worth of service out of some- thing he buys for half that price. Such bar- gains, as we pointed out before, are the ex- ception rather than the rule. But if he develops the habit of buying "quality", se- lecting only such equipment that he knows to be reliable and manufactured by a reputable company, then he takes few chances. On the contrary, he can set his mind at ease and feel sure that he has made a good purchase and that the equipment will render good, dependable service. Some theatremen may honestly believe that buying via the "price" system instead of the "quality" system, saves them money. We doubt it. In the long run it v/ill be the "quality" equipment that will be rendering service long after the "price" purchases have been junked and forgotten. That is, if anyone can forget a "bargain" that paid no dividend in service but left a decidedly bad headache. At the conclusion of our article on "Audi- ence Safety" in last month's Equipment Sec- tion, we stated that "from time to time we will give you furtiier iiints in this depart- ment." Well, here we are, with additional sug- gestions to help you in the prevention of fires. This month we will deal exclusively with fire extinguishers. For the following check-up hints, we are indebted to Harry Browning, of M & P Theatres: 1. Extinguishers of the Acid Soda Type should be charged once each year, and there should be attached a tag, bearing the date of last recharging. . 2. They should be checked at least once a month to see that they are in place and have not been tampered with. 3. Examine the nozzle to be certain it is not stopped up with soda. If it is, the ex- tinguisher becomes useless and may become dangerous due to possibility of explosion. If you want to test the extinguisher to be certain it is in operating condition, take off the top and lift out the soda bottle and drop one or two drops of soda into the extinguisher. A sharp, snappy chemical re- action should result. 4. Carbon Tetra-Chloride or Hand-Pump type extinguishers are likely to be stolen and also to be found empty, as the liquid in them is often taken for cleaning clothes. To test them, pump their contents into a glass container and then replace the con- tents in the extinguisher, observing whether the extinguisher works when you pump it. 5. It is not necessary to re-charge these extinguishers — just keep them filled. 6. Sand pails should be kept filled at all times with dry sand. It is advisable to have a scoop in the pail for spreading sand. Sand is useful in extinguishing oil, paint or gaso- line fires — particularly in soaking up these liquids if spilled. They are useful around oil-burning fires or furnaces. 7. Foam Extinguishers are similar in operation to the Acid-Soda Type and should be re-charged yearly in accordance with di- rections. They're the Tops! TAYLOR Multi-Blade Blowers —A SIZr; FOR EVERY PURPOSE— 1 14 Models from 1750 to 20,000 C.F.M. Can be used for Blower or Exhaust Purposes — Noiseless — Variable Speed Control. PRICES START AT $19.95 Write for Further Details TAYLOR AIR CONDITIONING CO. p. O. Box 986A, Mad. Sq. Sta. GRAND RAPIDS, MICH. Page 32 SHOWMEN'S TRADE REVIEW April 29, 1939 BOX You ask them, STR answers them with ad- vice on your equipment problems. If you wrote the question, you'll be most Interested in the answer. If you didn't write the ques- tion, you'll be interested both in question and answer, because the other fellows' prob- lems may be yours too. Come on — ask your questions about equipment — how to buy it, maintain it, get the sure results required to make your theatre a de luxe picture house. Dear "Chick": Would appreciate your ad- vice on the following: We have two competent projectionists hut during the past three weeks we have had trouble zuith our sound system and on two occasions complete breakdozmis lasting from five minutes to as long as thirty- fiive. Needless to say the long delay caused plenty of grief. Up to these recent difficulties we had been rolling along zvithout any trouble. What can zve do to avoid repetition of these headaches? ANSWER: You are indeed fortunate that your troubles only developed lately. It is no reflection on your projectionists. Of that we are sure. It is simply a matter of having in- tricate apparatus which requires regular and careful checking to avoid these breakdowns and to catch serious trouble before it causes complete breakdowns. In our opinion, your best insurance against further breakdown is to enlist the services of one of the companies who specialize in servicing sound equipment and have them make a complete check-up periodically. Theatremen agree with us that this is the best way of handling all sound problems. ^ ^ ^ A.J.J, zvritcs: "The light on our screen is very poor zvhen compared with the dozmtown first runs and recently several of our patrons have registered complaints. We are using a large generator pulling close to 40 amps which ought to give us a good light. Would you venture a guess?" ANSWER: A "long distance" guess would be from several angles. First, your lamp- house equipment may pull a heavy amperage but still not be comparable to the bright and brilliant light projected by lamps of far less amperage. This would lead us to suspect that your lamps are of ancient vintage. Why not investigate, through your nearest supply deal- ers, the newer type of reflector arcs of either high or low intensity? Second, Are you los- ing light and brilliance through a bad screen of poor reflecting surface? Third, Have you had your arc equipment checked to see if the proper carbons are being used? Fourth, and last, Whai did you last have your entire pro- jection equipment checked? Your local supply dealers will gladly give you an impartial opinion. ^ * Fred K. asks: "I want to make some neces- sary improvements in my theatre and also to purchase some badly needed new equipment. The only bank in my tozvn is not very willing to make us a loan for this purpose claiming that it only loans on actual construction or extensive^ remodeling. Of course its attitude is not right but there is nothing we can do about it. How else can thi~s be handled? ANSWER: By "improvements and equip- ment" we assume that you refer to such items as can be purchased through any reputable supply dealer and this goes for new marquees or frames right on down to the essential equipment used in theatres. Well, all of your wants can be taken care of through such a supply dealer who will cheerfully extend credit over a reasonably long period of time unless you have a poor credit standing in the industry. Your immediate cash outlay should not be more than 25% of the total cost of the purchases with the balance payable in monthly notes or payments of from twelve to thirty- six months according to your ability to meet them. Naturally, you will want to pay them up as fast as you can and thereby save the interest charges. We suggest that you talk this over with your supply dealers and first get your complete estimates lor the work and equipment you want and then talk over the terms. ^ ^ ^ "Small Tozvn Circuit" zvrites: "Myself and two others combined our various theatres about two years ago forming zvhat is now a circuit of 19 theatres all operating in small communities. A check-up by our accountants reveals that zve are paying "top" prices for everything we use because we buy for eacn house separately and only as required. From your many years of experience can you tell us, ( a) zv'hether zve would save money if zve consolidate all our buying under one man? (b) enter into contracts for regular supplies. ( c) purchase in bulk and ship to theatres as required? (d) zvhether such purchasing pozver zi'ould entitle us to special discounts? ANSWER: Bulk purchasing generally gives you the advantage of extra or special discounts besides giving you the opportunity of making special deals at attractive prices. So, obviously, the answer is "yes" to all ques- tions. Many advantageous buys necessitate your taking the full order at once which may mean establishing a supply source from where you can ship to the theatres on requisition. Nineteen theatres, even small ones, represent a sizable circuit and as such the purchasing and maintenance might best work out if placed in the hands of one man whose responsibility it will be to work with the various theatres for the purpose of keeping maintenance and supply costs down to a minimum consistent with buying quality items at the lowest pos- sible bulk price. ^ :^ >js AI. L. zvrites: "About three years ago zve made the serious mistake of buying new seats from a salesman zvhose line of chatter was far superior to the quality of his merchandise. Since then zve have replaced the scats but re- tained the backs and standards because they zvere not too bad. Hozvever, from the very first month after the original installation the standards kept coming loose from the floor. Our janitor has spent more time trying to keep them fastened into the concrete than in any or everything else he does around the house. Hozv can zve keep those seats fastened? ANSWER: An experienced seat mainte- nance man might be your first consideration of your problem. (Or maybe you've already tried that?) But if you must do it yourself then we suggest that if you have a good cement floor you get yourself a supply of ex- pansion bolts and as each standard gets loose, refasten it with the new and better type of expansion bolt. If you don't know of a firm that sells the good ones, let us know and we'll give you the information. ^ J}c li: L.K.S. asks: "There is located in our city a restaurant of exactly the same cubical area as my small neighborhood theatre. He uses, during the summer months, six, self-contained, air-conditioning units and he tells me he can make his cafe delightfully cool and comfort- able regardless of the outside heat or humidity conditions. The thing that I want to know is: why can't I use these same units and turn my house into a real air-conditioned theatre? ANSWER: We had the same one put to us two years ago and we investigated through three difl:erent air-conditioning outfits. The answer appears to be that the larger number of persons in a theatre as compared with the limited number in a restaurant minimizes the effect of the units. Naturally, the greatest heat is that generated by the persons in a theatre and when you get them in several hundred lots your air conditioning must be capable of taking care of it. On the other hand you can probably buy, not the small cabinet type of conditioning but two larger units with their larger capacity and blowers and achieve refrigeration as good or better than that of the large deluxe theatres who spent large sums on their elaborate apparatus. Your best bet is to contact the air-condition- ing companies for the best solution to your problem and quotations on the costs. Postoscope Enables Artist to Produce Illustrative Displays A projection apparatus known as a "Posto- scope" is being marketed by the F. D. Kees Manufacturing Company, Beatrice, Ne- braska. Its manufacturers claim that the machine will project sketches, photos, ads, etc., in their natural colors to any sized enlarge- ment desired. Thus much time can be facilitated by the house artist, who ordinarily would have to make his illustra- tions "free hand." Too, it affords the op- portunity for those theatres who have never used their own art work, or whose artists were more proficient in lettering than in illustrating, to dress up their lobby and marquee displays, as well as window tieups. Check Air Conditioning Equipment Now Before necessity arises when old Sol beats down on your populace, you'd better get that air- conditioning plant in condition. Over the winter, lots of things could have happened to it and there must be no slip-up on the first warm day when you have to use it. If the weather man should catch you unawares and you should find that something prevented operation of your air conditioning or cooling plant your theatre would acquire a reputation from all those who attended that first day of being a "hot spot" and nothing you could do the rest of the summer would get them over feeling that way. So now is the time to take a look at it. Some night after the house is closed turn it on. Have ther'niometers about the house at strategic points and see that the temperature drops as is required of a proper plant. Make sure that the apparatus isn't noisy and see that all movable parts are well oiled. Turn the water on to make sure that there are no leaks in the pipes that lead to this equipment or that carry the water through it. Or better still, have the engineers who installed your equipment come up and give it a thor- ough checking before you start using it for the summer. A/^ril 29, 1939 SHOWMEN'S TRADl-: REVIEW Page 33 (From liiuyrh'I'i'dia oj l:xploitatioi\) the SKATS? carefully, and □ □ □ □ □ □ W'iiat is the coiKlitioii (if □ Are they dusted tlaily, turned up? Are they kept in good repair, with some member of tlie staff assigned the duty of checking them daily and keeping them in good condition? Are they firmly anchored to the floor — or will a tug at the end seats show some of them to be torn loose? □ Are the CLEANERS on the job? □ Are they competent? □ Do they use work-lights, instead of house lights? Are SUPPLIES used by cleaners kept under lock and key? □ Are supplies wasted? □ Is there anj' possibility of loss of sup- plies through their being stolen? □ Check for dust on LEDGES, bracket lights, grille-work, radiators, frames, draperies, seats, dark corners. Is glass and brass kept properly cleaned and shined? □ Will trash be found behind radiators? □ Is the room which cleaners use to store their equipment in good order, and do they turn the lights in the room out when they leave? Cleaners should be careful NEVER TO PERMIT GREASY RAGS TO AC- CUMULATE: if they must be kept, they should be placed in a heavy covered can. Booth and stage might check on this point, too, as greasy rags can cause spontaneous combustion. □ Is hose to VACUUM CLEANER care- lessly lumped on the floor when not in use, or is it coiled up carefully? □ Are sidewalls (sides of auditorium) clean; or can soap and water be used to remove marks left by patrons' hands (without making the cleaning too con- spicuous compared with space above which cannot be cleaned)? □ Tapestries should be brushed, □ Are REST-ROOMS CLEAN? And are they kept clean? Well lighted? □ Floor Clean? □ Fixtures clean? □ Towels in container? □ Used towels in receptacle provided, in- stead of on the floor? □ Tissue supply? □ Soap? □ Are walls cleaned, or can they be cleaned; or do they need paint? □ How about light fixtures? O Furniture? □ Carpet and equipment in lounges? □ Drapes, curtains? □ Rest room signs? □ Framed panels can be provided in ladies' room, beside mirrors, in which blotting paper is inserted where the ladies can wipe lipstick, sparing the walls. □ MEZZANINE . , . fu rniture; carpet; floor lamps; sand-urns; draperies; cur- tains; are all furnishings clean and neat? □ Is BASEMENT clean, free of rubbish? □ Is stored material kept in order? □ Floor painted? □ Walls painted or whitewashed? □ Is basement swept and mopped regularly and kept free of accumulated dust? Hot Springs, Ark., Theatre Air-Conditioned The viezv above of the Paramount Theatre in Hot Springs, Ark., shoivs the ducts on either side zvhich admit the cool air to the auditorium. A new Comfort Cooling System was recently installed by National Theatre Supply Company in this house. One of the features of the sys- tem is the manner in which the ducts harmonize with the architectural design of the theatre, as shozvn in the illustration above. Advitagraph Re-Elects Morley Firm's President and Director Re-election of J. Kenfield Morley as president and director of the Advitagraph Corporation was announcd last week by the company's directors. Morley served for several years as sales promotion manager of the Bell & Howell Company in Chicago, and prior to this was an executive at Metro- Goldwyn-Mayer. The Advitagraph Corporation is engaged in the manufacture of Flolite motion picture continuous projectors, with exclusive dis- tributors and dealers in all principal cities in the United States and Canada. Head- quarters of the company are at Louis- ville, Ky. stage equipment in the Radio City Music Hall, Peter Clark also designed and in- stalled stage equipment and ef?ects in the old Hippodrome, the Roxy, Center and Paramount Theatres, all in New York; Philadelphia Convention Hall, Atlantic City Convention Hall and numerous other the- atres and public auditoriums. Peter Clark, Inc., Becomes Associated With Lamson Go. In order to permit the estate of Peter Clark to retire from active management of the company, Peter Clark, Inc., designers and manufacturers of theatre stage equip- ment and effects, has sold its name, good- will and patents to the Lamson Company, 101 Park Avenue. The business will con- tinue to be under the active management of Arthur Clark, son and associate of the late Peter Clark, founder of the company, who died in August, 1934. Since the change took place, the firm has made six installations at the New York World's Fair, including the elaborate stage equipment in the Fair's Hall of Music, a curved sliding stage in the American Tele- phone and Telegraph Building, a turntable and spiral at the Distilled Spirits Institute Building, a turntable for the Equitable Life Insurance Company's exhibit, and water- proof canvas curtains for the Petroleum Industries and American Radiator Com- panjf Buildings. In addition to installing the intricate sys- tems of hydraulic stage elevators and other A MESSAGE TO THE EXHIBfTOR Dear Sir: It has been proved that money spent to insure proper planning of the the- atre does not increase the total cost. Proper planning can in fact save money by eliminating waste in mate- rials, time and ineffective results. If you contemplate remodeling or build- ing a new theatre, write for informa- tion on the type of service which will fit your problem and budget. Cordially, BEN SCHLANCER 117 West 46th Street New York P. S.: If you are going to be in New York for the World's Fair, drop in to say hello and to discuss your planning problems. Page 34 SHOWMEN'S TRADE REVIEW April 29, 1939> Three Fine Interiors At the top of the group of three fine thea- tres shovjii above is the Ritz Theatre, Mans- field, Ohio. The middle one is the Plaisance Theatre, Chicago and below is the Mariemont Theatre in Cincinnati. The Kroehler Co. re- cently installed new chairs in all of them. Interior Finishes Designed to Solve Problems in Acoustics Are you still concerned with the problem of acoustics? Do the voices of the images on the screen bounce back and forth like a ping pong ball? If so, chances are you're not using the type of wall covering now available which assures better sound con- trol, low maintenance and added insulation value. Better look over the situation now. There are interior finishes on the market known as Nu-Wood, Blendex and Acousti- Celote.x, any one of which, we believe, should solve j-our acoustical problems. Things Moving in O. G. The Sunmier Theatre Supply Company and the Allied Film Exchange, both of Oklahoma City, have moved to 702% West Grand in quarters formerly occupied by the Monogram Film Exchange. Monogram has moved to 704 West Grand. Edward Wolk Takes Over The motion picture replacement parts business of the Precision Machine Com- pany, of Milwaukee, has been taken over by Edward H. Wolk. Wolk's headquarters for sale of theatre equipment and parts is located at 1018 S. Wabash Avenue, Chicago. Sports Event Televised For Members of Press The first sports event ever broadcast by television was shown to more than a hun- dred newspaper and magazine writers last week when an amateur boxing match was picked up by the television camera and transmitted to the 62nd floor of the RCA Building in Radio City. Max Baer, heavyweight aspirant, refereed the bout, in which Jack Pembridge, Golden Gloves champion in the 118-pound class, sparred three rounds v\'ith Pat Dunne, Police Athletic League star. Bill Stern, ace NBC sports announcer, was commentator. The program was introduced by Graham McNamee, who recalled that he also had put on the air many of the first sports events in sound broadcasting. He pointed out the significance of the program, saying that it foreshadowed a service which event- ually would enable newspapers to cover out-of-town sports events by television. The boxing match concluded a program in which the dedication ceremonies at the RCA exhibit building at the New York World's Fair were televised. Altec Arranges to Stock Parts For Four Star Simplex Sound L. W. Conrow, Altec president, has an- nounced completion of an arrangement with National Theatre Supply whereby Altec will act as NTS agents in stocking and distribut- ing replacement parts for all type of Four Star Simplex sound systems. Parts will be available from Altec stock points and ware- houses during all theatre operating hours. $50,000 Improvements Following completion of a $50,000 modernization program, the Scenic Theatre of Rochester, N. H., has reopened its doors. Included in the improvements are a 40-foot addition to the house's length, grading of the auditorium floor, adding of new seats to bring the seating capacity to 1,025, stage re-rigged and redecorated, a new marquee, interior renovation, and new air-condition- ing and projection apparatus. RCA Gives New Posts to E. C. Gahill and Harry Sommerer E. C. Cahill Harry Sommerer E. C. Cahill, Director of the General Service activity of RCA has been advanced to the post of Manager of the Photophone Division. He will retain his previous post, however, and his new duties zvill in no zuay interfere with his other job. At the same time Harry Som- merer, former Manager of the Pholophone Division, has been made assistant to the ex- ecutive Vice-President. Modernistic Drinking Fountain A clean, sanitary, modernistic combination illu)ninated mirror and drinking fountain will add to the appearance of your rest rooms or lounges., and will increase patronage goodivill. This is the time, while you're doing your Spring cleaning, to make this improvement in your theatre. Shoivn above is one of the models designed and marketed by the Voight Company, Philadelphia, Pa. Carrier Corp. Revises District Office Set-Up Revision of the district office organization of Carrier Corporation, Syracuse air con- ditioning manufacturers, into seven districts has been announced by J. I. Lyle, president. Most important change is consolidation of the Boston district office under the Northeastern district office with Russell T. Tree, head of the New York district, in complete charge. The new district covers New England and Northern Atlantic States. The Boston office is a branch. A. P. Shanklin of the Syracuse home office, has been transferred, to his former territory in Philadelphia, with charge over the newly created Southeastern district em- l)racing Philadelphia, all territory south of Southern New Jersey and including Florida. The Atlanta office is a branch office. North Central part of the United States will be under the supervision of the Chicago district with branch offices in St. Louis and Kansas City. H. G. Strong is the District Manager. Cleveland becomes the district headquarters in charge of the East Central States. Branch offices have been established in Cincinnati and Detroit. L. G. Powers, former head of the Cincinnati office, takes charge of the new District Office. The South Central and Southwest territory now is covered entirely from the Dallas, Texas office with O. W. Bynum as District Manager. New Orleans is a branch. The far west will continue to be under the di- rection of Herbert Peacock of the Los Angeles office. A branch has been set up in San Francisco, N. E. Sheldon will continue to manage the District Office at Syracuse, N. Y. Conrow Back at Desk Following a two week's business trip through the South, L. W. Conrow, president of Altec, is back' at his desk. Jf^ril J'A 1939 SHOWMEN'S TRADJ'. REVIEW Page 35 BOOTH MAINTENANCE — A Few Tips on Repairing MANY projectionists and exhibitors like to do their own repairing on mechan- isms. There is an easy and a hard way, a right and wrong way, making repairs, such as installing parts, sprockets, gears, etc. Let us take the Simplex and Super-Sim- plex first. First find a good place to work, either a bench or table with plenty of light, so you can see what yoM are doing. Re- move the top magazine, the lens, electric changeover if it is mounted on the mechan- ism, the drive attachment from the mechan- ism. Now the mechanism is ready to re- move from the pedestal. First in order, is a pan large enough to wash the entire mechanism, after you remove certain parts, intermittent, gate, etc. Get a couple of small paint and tooth brushes for washing the parts and the mechanisms thoroughly. When you have completed your washing iob, using gasolene mixed with a quarter of cup of number 20 oil to keep it from turn- ing parts of the mechanism white in places. Thoroughly dry with soft, clean cloths. Rinse the meclianism after washing with clean gas. Removing the Parts Remove some of the parts, before wash- ing and cleaning as per above. If you are not thoroughly familiar with all the parts and numbers of various parts, secure a parts catalogue and refer to it and it will make the job easier. Remove first the film trap door or gate. Do this by opening the gate in the usual manner, lift upward against film protector number P-320-E part, tapping a little with a hammer to get it started as sometimes the gate binds a little. It is much better that the gate does fit snugly in its holder. Never exert any pressure against part E-3 as you will bend it out of proper adjustment. Now remove gear number "G-112-G which is the main drive gear. These gears have markings on them so that you place the gear teeth back in the same place in order to prevent noise. Remove all the covers so that you will have free access to all the parts. Next remove the entire in- termittent movement from the housing. Re- move or place a heavy object in right rear cover, part number D-9, so it will stay down and be out of the way. Now loosen screws number S157B and push both clamps num- ber C-294-BB out of the way so that the movement can be pulled out. Turn the flywheel until set screw in collar number C-192-G is facing the front of the mech- anism. Loosen this set screw and next grasp flywheel with right hand and gear numlDer G-12 with left hand and pull Ijoth towards you; thus you will easily remove the entire intermittent movement and gear G-12 at one operation, including the gear spindle. The mechanism is now in shape where you can do a good job of washing it and general cleaning. If you want to remove complete governor unit of vertical shaft and gears, proceed as follows: scratch a mark on ALL gears so you can reassemble them back in the same place (same gear mesh). Remove screws holding top plate which is part number P-207-D, loosen the screw number S-141-A which holds the focusing knob and lift it off. Of course, we have taken it for granted that you have removed D-11 door and knob and part number C-152-D too. This will expose the governor and assembly plainly. Now take a punch and small hammer and very carefully drive out the taper pin from gear number G-13. Carefully remove center screw number S-437-G, loosen screw in gear number G-138-G, pulling shaft up and out which will release parts and they can be lifted out. When replacing these parts be sure and replace the washers, the thin washer going under gear G-138-G. Part G-6 is the shutter gear bracket, gears and complete assembly and may be removed by taking out three screws. Or if you just want to remove the shutter shaft, remove or loosen set screw S-437-G which is in gear number G-147-G. Simply pull the shaft out. These instructions pertain to outside shutter. The Intermittent Movement To remove intermittent movement from rear shutter mechanism, remove two screws S-987-D. Pull the film trap gate lever back- ward so that gate is open. By following the above instructions you should have no trouble in removing and replacing parts. We suggest you clean the mechanism in this manner at least every three to six months. In time, of course, the bearings and shafts become worn. It is possible to secure oversize shafts for the G-35, lower sprocket shaft, S-550-G shaft, S-1033-G upper sprocket shaft, S-1032-G, A-1 com- plete main drive gear shaft. Repairing Powers projectors is similar. As with the Simplex cleaning job, secure pan, clean rags, gasolene, sufficient screw drivers, punches, small hammer, good bench or table to work on, small pans to hold screws and small parts, cleaning brushes and soft rags for wiping parts. Remove mechanism from stand, remov- ing lens, shutter and top magazines. Remove gate by pulling out hinge pin. Remove aperture plate by taking out the four screws. In most mechanisms we have repaired we found screw holes stripped. Either use larger screw, tapping out and re- threading, or secure small, long brass screws and put nuts on the other end. This will hold the plate firm. Remove front plate that holds the lens. Remove flywheel, gear 677 and gear 678. Turn mechanism around so that front is facing you and you will find a collar holding gear number 640-41, loosen set screw and gear will pull out. Next remove the main drive gear number 630 by driving out the taper pin fitting on crank. Gear numbers 633-34-81 can be removed by driving out taper pin out of gear number 680. This gear and shaft will pull right out. To remove gear 618-19-20, loosen the screw in the top sprocket. To take off, in cases where a MORAL IN RHYTHM The people pass his theatre by; They don't come in, he knows not why. We must admit he's in a fix — He's had those seats since 1906. pulley is used, loosen the set screw in the sprocket, (takeup sprocket). To remove entire intermittent carriage, pull out, after you loosen two set screws on the inside of the frame, the two guide rods. The cover on the intermittent movement can be removed by taking out the four screws, Always keep a good gasket on to prevent oil leakage. 675-B is the cam and can be removed by loosening two set screws in the collar near the aperture plate. Group F, which is the bear- ing, pin cross and intermittent sprocket can be removed by loosening the screw near the idle-rolled bracket. The entire assembly can be pulled out for installing new dollers and sprocket. Use a "V" block for driving out pins. Wesley Trout Novel Idea Simplifies Preparing Marquee Copy No need to worry any more about getting the copy ready for the man who changes your marquee sign; at least no worry as far as preparing the copy is concerned. For a new idea has been developed that should prove a boon to busy theatremen every- where. With this idea, it won't take you so long to figure out how to get longer-than- usual or unique titles and copy on your marquee. The idea has been developed by the Wag- ner Sign Service, Inc. Prepared for each of the various sizes of silhouette letters available is a set of rubber stamps of the complete alphabet and symbols. The letters are reduced to a scale of % inch to one foot. Also prepared are ruled sheets represent- ing the layout of the attraction board. Made to the same scale as the rubber stamp letters, they can be cut to the exact size of the opening in the sign to be laid out. An exact reproduction of the larger sign in miniature can be laid out by the manager or his assistants with the use of the rubber stamps and ruled paper. He can tell at a glance whether letters will or will not fit. There is no guessing. The rubber stamp sets are said to be reasonably priced. Our only regret is that we were born 30 years too soon. What a lot of headaches we would have been spared had this mate- rial been available to us during our days as a marquee sign layer-outer. Intermittent Movement and HARDENED Star, Cam, and Sorocket Special- ists Since 1908 La Vezzi Machine Works 180 N. Wacker Dr., Chicago BRANDT COIN CHANGERS LATE MODELS AT $80.00 ALSO HAVE A FEW GUARANTEED REBUILT CHANGERS @ $45.00 IMIUSIEIM IIEl^T 341 WEST 44th STREET CIRCLE 6-0850 NEW YORK CITY Page 36 SHOWMEN'S TRADE REVIEW April 29, 1939 EQUIPMENT LITERATURE BUREAU ELECTRIC LAMPS: The new and complete schedule of bulbs is now ready and will be found invaluable by theatremen who use various quantities throughout the year. It was prepared by the Hy- grade Sylvania Corp., and covers ALL of the vari- ous sizes, styles, colors and prices in every lighting purpose. Ask for it when you make your next re- quest. PROJECTOR REPAIRS: This is an item of ex- pense that not only runs into large sums but is important to the uninterrupted operation of your theatre. In this booklet you will learn some of the things you should know about mechanism repairs and overhauling. It was prepared by the Interna- tional Projector Corp. and furnished to us by them in cooperation with the National Theatre Supply Co. Make it a MUST on your next request form. POSTER COLORS: So many theatres go in for some show-card work and displays that to accom- modate the increasing volume of requests for in- formation on the proper paints, colors, etc., we se- cured the cooperation of the Devoe & Raynolds Co., to furnish us with a booklet pertaining to this item together with color plates showing the various colors available for this particular purpose. We suggest that you secure a copy while the supply lasts. SILK SCREEN PROCESS COLORS: From the same company listed immediately above, we also secured a color sample card showing the colors avail- able for silk-screen process work. Combined with it is valuable information about this process which is interesting enough to warrant yotir getting a copy just as soon as you have read this suggestion. Ask for it on the request form below. APERTURE COOLING UNIT: This booklet clearly describes the uses and purposes of the Air Deflector and Aperture Cooling Unit for use with Simplex Projectors. Perhaps you should discuss this matter with your projectionists and determine wheth- er it wouldn't be a good idea to know more about it. You can get the booklet for the asking. WEIGHING MACHINES: Thousands of theatre- men have found it prohtable to purchase their own weighing machines for rest rooms and foyers in preference to renting them on a small percentage. Therefore, you should be interested in the recently completed folder made up by the Universal Scale Co., telling vou all about its new streamlined models. Write to STR for this folder. CONTI-GLO COLORS: This is the stuff that big stage producers use to create effects for stage numbers by applying Luminescent colors on scenery and costumes and flooding the stage with a special colored spot light. If you use any stage talent or local theatricals you will find this splendid book- let worth the trouble of sending for. Dazians, Inc.. furnished the booklets for distribution to those who are interested. SCREENS: Is your screen just something on which to project your pictures or are you of the more progressive type who wants to know more about screens and why some are better or more practical than others? Part of the answer will be found in the booklet prepared by the Hurley Screen Co. Allow us to send you a copy. SUMMER UNIFORMS: Still time for the late decision-makers to get their minds made up as to the advisability and practicability of summer uniforms for the staff. You'd be agreeably surprised to learn how inexpensive they are, too. We have fully col- ored illustrated literature from two different, repre- sentative uniform companies for you to choose from. SHOWMEN'S TRADE REVIEW maintains a com- plete library of literature pertaining to equipment and the maintenance thereof. Theatremen are urged to keep themselves well informed on the latest trends in equipment through this bureau which op- erates as one of the services of this publication. There is no obligation involved in your request for as many of these booklets as you desire. Items of equipment not listed may likewise be requested just the same and we will endeavor to secure whatever you ask for. Readers who desire special information on any subject may address their requests to the Bureau where they will receive prompt attention. RECTIFIERS: Here is one of a wide assortment of literature on this one item. This one comes from the Brenkert Light Projection Co., and explains in complete detail all you should know about their rectifiers. LAMPHOUSES: The Brenkert Company has also issued a new colored broadside on its lamp houses. It is interesting arid useful to all theatremen who pay attention to the light on their screens. GENERATORS: Stabilarc, manufactured by the Automatic Devices Co., has sent us a limited supply of sheets describing its motor-generator. You will find the condensed information right to the point and worthy of your attention. WATER COOLERS: Most up-to-date theatres provide their patrons with cooled water as part of their service. We have a neat folder that tells you more about electric coolers for your drinking water. Would you care to look it over? ELECTRIC FANS: There are thousands of the- atres still using wall or high speed fans for cooling during the summer season. Others need them for projection booth, offices, box office, and numerous and sundry other places. Let us send you a copy of the Westinghouse Fan book just completed by this nationally famous outfit. It will describe, in de- tail, all you should know about fans of all kinds and the prices. SPOT AND FLOOD LIGHTS: Attractive lobby displays or front displays can be made a thousand per cent more attractive through being spot or flood lighted. This is the most popular angle of the day and in use by most of the better run theatres. Major Equipment Co., has a most interesting book which describes the various types of floor, reflector, spot and other types of lighting equipment expertly suited for the purposes described above plus the many other uses to which they can be put. Let us send you one of them. AIR CONDITIONING: Information on this vitally important topic is now augmented with a most interesting booklet titled : "How To Buy Air Con- ditioning." published by Westinghouse and furnished to us for distribution to interested theatremen. Cer- tainly anything and everything you should know about it is contained in this book and we heartily recom- mend it to every theatreman in search of information about air conditioning. May we send you a copy while the supply lasts? GENERATORS: The Hertner Electric Co., has made up a series of sinall colored folders dealing with its motor generators. Each one describes' some out- standing feature of these well known generators and will prove interesting to all theatremen who seek some data on this phase of their projection booth equipment. VACUUM CLEANERS: The Hoover Co., has furnished us with a valuable folder on the various types and sizes in carpet cleaners and their incidental uses for drapes, etc. Smart theatremen know their carpets and drapes will last many years longer, even under the cruel punishment of good business, if they use an efficient cleaner. TICKET REGISTERS: A theatre without a ticket register is as old fashioned as your great grandmother, (if she was old fashioned). At any rate, you will be faced with the problem of buying one or replacing some antique now groaning under the weight of old age, so we suggest you let us send you a copy of the booklet made up by General Register Co. It tells all about the latest inventions in ticket machines. LAMP-HOUSES: This part of your booth and projector equipment is so closely related to the pro- jectors and your entire show that they must, of necessity, go hand in hand. That is why we urge you to send for a copy of the Strong Electric book on lamphouses. Why not do this while it is fresh in your mind? The request form on this page will do the trick. AIR CONDITIONING: It is simply a matter of time before you will have to make a decision about air-conditioning for yoi:r theatre. The Carrier Co., has a most interesting book that deals with the sub- ject along the very lines that you will want to know about — economy in air conditioning. You can never know too much about the subject. Would you like a copy of this book? LIGHTING PLANTS: (Emergency) STR has long advocated the installation of emergency light- ing equipment both for theatres in towns where cur- rent failure has been a regular occurrence as well as in other places where even the remote possibility of such a thing would mean a large loss in revenue, and the use of refunds. Kohler and Kohler has made up a condensed pamphlet on the subject that will tell you all you need know for your introduction to the subject. LOBBY MATS: No up-to-date theatre should overlook the necessity of rubber mats for their lob- bies, foyers, etc., and the folder prepared by O. W. Jackson & Co., will not only tell you all about them but also how you can brighten up your entire lobby and foyer while making a practical installation. The mats last long enough to charge them off over a long period of years. THEATRE SEATING: American Seating Com- pany has a new booklet interestingly titled : "Theatre Seating, 1939 B.C.— 1939 A.D." which every theatre- man should have. Already the demand is increas- ing. While it is on your mind drop us a line and we will send one to you by return mail. Use the request form on this page. UNIFORMS: Russell Uniform Co., has compiled another book illustrating its line of theatre-staff uni- forms. This is one of the best books of its kind and every theatreman should have a cojjy. At this time, when you are possibly still considering new spring or summer uniforms you will want toi see the various styles in both male and female plates. In- clude this book on your request form NOW. CHANGE MACHINES: Published by the Brandt Automatic Cashier Co., this combination of two in- teresting booklets describes the various types of ma- chines and other coin receptacles. Where making quick and accurate change is essential, these booklets will tell you all you need know about doing it the right way. COOLING EQUIPMENT: National Theatre Sup- ply has made up an unusually attractive book deal- ing with cooling equipment in all its phases. We con- sider it one of the best ever turned out and believe every smart theatreman should have a copy, not only for the interesting data and illustrations but for the aid it will give in figuring out your own cooling and ventilation problems. Allow STR to send this to you. ELECTRIC BULBS: Here is one subject that all theatremen should be familiar with. Westinghouse Lamp Co., made a booklet up to meet all questions as to wattage, type and cost. A careful perusal might give you some ideas on how to brighten up some spots while cutting dowh wattage^ in others. If you haven't a copy, send to us for this one. REQUEST FOR LITERATURE Equipment Literature Bureau 4/29/39 Showmen's Trade Review, 1501 Broadway. New York City I am interested in the equipment data mentioned in the Literature Bureau column. Send me booklets on the following subjects, immediately: Signed . Theatre Address City . . State . . Iff April 29, 19S9 s H o vv iM 1-: N • s r k a d !•: j< !•: v 1 1-: w Page 37 Dates Shown Are Release Dales This department is primarily intended to convey Im- portant Information regarding product on which no press book or ad material are available. Showmen who run pictures pre-release will find it a valuable source. Listings will appear but once. ANDY HARDY GETS SPRING FEVER MGM Drama Not set Selling Names: Mickey Rooney, Lewis Slotic, CVcilia Parker, Fay Hoklen. Director: \V. S. Van Dyke. Producer: Lou Ostrow. Story Idea: Mickey Rooney finds that his jiirl friend, Ann Rutherford lias a new hov friend. Mickey is dejected until Helen (;iil)ert arrives as a substitute dramatic icuciier. He becomes a first class student and tells the famil}' of his plans to marry, until Helen's real fiance arrives. He then makes up with Ann. Catchline: "Jilted . . . Mickey finds him- self an 'older' love." ON BORROWED TIME MCM Drama Not set Selling Names: Lionel Barrymore, Bobs Watson, Sir Cedric Hardwicke. Director: Harold S. Bucquet. Producer: Sidney Franklin. Story Idea: Lionel Barrymore is des- perately afraid that Death will claim him before he can make arrangements for his orphaned young grandson, Bobs Watson. When Death, in the form of a mysterious stranger, arrives, Barrymore trees him so that only those touching the tree will die. Bobs is enticed, by the stranger, to climb the tree and when he dies, Barrymore agrees to accompany the stranger so that he and Bobs can be together always. Catchline: "His prayer was answered . . . they were together for always." ^^Castles" Given Unusual Campaign in Fort Worth Frank Starz, director of publicity for the Intierstate Circuit, and Manager Frank Weat'herford of the Worth Theatre, Ft. Worth, Texas, staged one of the South- west's greatest campaigns for "The Story of Vernon and Irene Castle," the opening of which coincided with that of the Radio City Music Hall in New York. Ft. Worth is where Vernon Castle met his death. Tremendous breaks were scored in the newspapers with a number of special re- membrance stories. The Star-Tele gram used a 5-column reproduction of the page of its issue of February 15, 1918, on which the Castle crash took precedence over all war news. There were numerous stories from Castle's associates. . The opening ceremonies were broadcast by Elliott Roosevelt, and Starz and , Weatherford "broke in" on the newscasts • over Stations KTAT and KFJZ. Posting ; and sniping were stepped up, and special pennants flew from all down-town street : light standards. An excellent tieup was made with Striplings for the gowns, with blowups and other displays placed through- out the store. The mayor issued a special-day procla- mation, and the Chamber of Commerce requested all merchants to carry "The Castles" advertising inside stores and win- dows. From atop the theatre a cluster of balloons was suspended along with aerial pennant banners. Through a tieup with a florist and a commercial plane company, rosebuds were showered on the streets. Ten thousand special 'heralds with story for schools were distributed, and table cards stood on all tables at hotels and restaurants. WB LIGHTHORSE HARRY Comedy Not set Selling Names: lUrt Wheeler, Marie Wilson, Gloria Dickson. Director: Noel Smith. Story Idea: Bert V/lieeler signs ujj with a football team with the understanding that his lady love, Marie Wilson, be permitted to come along. Marie makes life impossible for the rest of the team, so is sent home^ — but has to be brought back because Wheeler is no good without her supervision. Catchline: "A female football coach . . . and how she made her men work." Dennis Moore. He finds him a notorious outlaw, and when Moore arranges to steal a shipment of gold, it is Randall who, in trying to prevent the hold-up, sees his long- lost brother killed. Catchline: "A trail across the plains re- united the brothers." MGM 6,000 ENEMIES Drama Not Set Rep TIDAL WAVE Drama Not set Selling Names: Ralph Byrd, Kay Sutton, Mickey Kuhn. Director: John Auer. Assoc. Producer: Armand Schaefer. Story Idea: Ralph Byrd, a television news commentator receives an anonymous mes- sage to call off his opposition to the city's corrupt political ring, or else his wife, Kay Sutton and their son, Mickey Kuhn, will suffer. He unexpectedly finds among his news collection, conclusive proof that the leader of the opposition is an escaped con- vict and immediately goes into action. Catchline: "Television ... a new method of wiping out corruption. Selling Names: Walter Pidgeon, Rita Johnson, Nat Pendleton, Harold Huber. Director: George Seitz. Producer: Lucien Hubbard. Story Idea: Walter Pidgeon is a militant prosecuting attorney who, because of his relentless drives against vice, is framed on a bribery cliarge and sentenced to the State Penitentiary, where his life is in constant peril amid his thousands of convict enemies. Rita Johnson, his fiancee, and his brother, John Arledge, uncover the evidence that frees him. Catchline: "Framed and given the same fate as his enemies he wins their respect." MAIZIE WAS ALADY MGM Drama Not Set Mono. ACROSS THE PLAINS Western Not Set Selling Names: Jack Randall, Joyce Bry- ant. Director: Spencer Bennett. Assoc. Producer: Robert Tansey. Story Idea: Jack Randall, known as Cher- okee, because he has been brought up by the Indians, is seeking his long-lost brother. Selling Names: Robert Young, Ann Soth- ern, Ruth Hussey, Ian Hunter. Director: Edwin L. Marin. Producer: J. Walter Ruben. Story Idea: Robert Young, manager of Ian Hunter's ranch, is accused of murder when Hunter is found dead. Ann Sothern, a show-girl who had been working as Ruth Hussey's (Hunter's wife) personal maid and had left in a huff — comes back in time to prove Hunter's death was self-inflicted because of Ruth's infidelity. Catchline: "The havoc wrought in their lives by a woman who cannot be faithful." Presenting Prizes in British Contest G. Woodman of the Odeoii Cinema, Watford, England, being congratulated by his colleagues as he presented the first prise in the Paramount-BUKTA competition for the best display on Paramount's "Artists and Models Abroad". Left to right: H. Yorke, Joint assistant general manager; W. J. Taylor, general manager; J. Adams, area administrator, W. H. Jamieson, ex- ploitation; Oscar Deutsch, governing director; C. B. Harrison, BUKTA; J. Perry, BUKTA; S. B. Szvingler, Engineer in Chief; G. Woodman, manager, Odeon, Watford, H. Taylor. i Page 38 SHOWMEN'S TRADE REVIEW April 29, 1939 Dealing realistically with the booking, adver- tising and exploitation of the newsreel, serial and short, and emphasizing their importance. IN THE §HCCT RKO "Information Please," the radio program that achieved popularity by complete re- versal of the usual formula of "experts stump public," will be filmed by Pathe. The contracts, signed early this week, permit a series of thirteen reels, each with a dif- ferent guest star, if the first subject meets with approval. Clifton Fadiman, book critic for the New Yorker, will repeat his role of Master of Ceremonies. The board of ex- perts will include John Kieran, sports editor of the Neiv York Times; Franklin P. Adams, who writes "The Conning Tower" for the Nezv York Post; and O'scar Levant, music director of "The American Way." The guest expert who will supplement the regular roster for the first short has not been announced, but will be one featured in past broadcasts. the two-reel featurette are Edward G. Robinson, Wayne Morris, Pat O'Brien, Jeffrey Lynn, Gale Page, Priscilla and Rose- mary Lane, and Margaret Lindsay. Trans- fer of Sullivan's Hollywood to film will begin early in May. Ozzie Nelson and His Orchestra, popu- lar dance band, started work in a one-reel Vitaphone Musical film this week. Featured with the orchestra is Miriam Grahame, well- known songstress. Roy Mack is directing the film. Ted Osborne, John Ridgely, Vernon Steele, John Hamilton, Raymond Brown and Tom Chatterton have been set for principal roles in "The Bill of Rights," Warner Bros, historical featuret, which starts shooting Monday. Crane Wilbur will direct. Glen Langan, new Warner con- tract plaj'er, makes his debut in this picture. He formerly appeared with the Henry Duffy Players. Producer Bert Gilroy will wind up the 1938-39 production schedule of Radio Flash Comedies this week. The last unit has gone before the cameras with Harry D'Arcy directing and the cast including Grady Sutton, Marjorie Reynolds, John Dilson, Lloyd Ingraham and Kathryn Sheldon. Columbia Walter Catlett's recentlj^ completed comedy had its preview last week and kept a large audience in continuous mirth. As yet without a final title, this two-reeler concerns an unexpected birthday party and provides Catlett with plenty of opportunities for his inimitable brand of comedy. The picture's supporting cast includes Ann Doran, Forbes Murray, Tommy Bond, Beatrice Blinn and John Tyrrell. Searle Kramer and Edward Ullman wrote the screenplay, Charley Chase directed, and the production was supervised jointly by Chase and Hugh McCollum. Vitaphone "Ed Sullivan's Hollywood," the column- ist's column in celluloid, is to be produced by Warner Bros, with an all-star cast of Hollywood celebrities. Already selected for MCM Thomas Gray's "Elegy Written in a Country Churchyard," a poem that took seven years to write and seven months to produce into motion picture entertainment, will be on the screen for just seven minutes. As the latest step in the cartoon field, Hugh . . NEWSREEL SYNOPSES . . (Released Saturday, April 29) PARAMOUNT (No. 77)— West commemorates rail link with East; New art gallery takes shape; Trans- portation for British royalty; Football on bicycles; N. Y. Curb Exchange gets new president; Cuba rushes new youth movement; "Death Valley" Scotty under Federal scrutiny; Highlights of N. Y. World's Fair. MOVIETONE (Vol. 21, No. 66)— Sec'y- Hull makes peace plea; Conscription in Britain; War in China; Freighter on ice in Lake Erie; Preview of N. Y. World's Fair; Flying instruction at Albuquerque, N. M. ; Circus day in Chicago; Duke's anniversary; Partial eclipse of sun; Flying Hutchinsons off; Franco makes speech ; Ex-King Alfonso at religious cere- monies in Rome: Summer fashions; Lew Lehr and crabmeat cocktail. PATHE (Vol. 10, No. 81)— West Point cadets on dress parade; Sec'y. Hull makes peace plea; Sugar plantations in Hawaii; Newspaper facsimilie broad- casting demonstration in Missouri; Vogue fashions; Diving champions train. NEWS OF THE DAY (Vol. 10, No. 262)— Preview of N. Y. World's Fair; Japanese storm Chunking; Conscription in Britain; Sec'y. Hull makes peace plea; Archbishop Srellman of N. Y.; J. Edgar Hoover stars in publishers' shew; Capital boys get boxing lessons ; Table tennis. UNIVERSAL (Vol. 11, No. 766)— West Point cadets in dress pararde; Conscription in Britain; New freighter at Montreal; Atlantic Clipper christened; World's biggest cheese; Ice made from powder; Model trains at N. Y. World's Fair; May Robson 75 years old; Eaer helps girls train; Rodeo death dodgers; Champ and chump divers at Pasadena. (Released Ji'cdiiesday, April 26) PARAMOUNT (No. 76)— Savannah, Ga., paper festival; Probe sabotage in burning of French liner; Steeplechase at Sidney, Australia; Goering in Africa; Occupation of Albania; Refugees join French army; Max Baer trains for comeback; Lou Nova trains for bout with Baer; Doug Fairbanks, Jr. weds Mrs. Lee Epiing Hartford; Tyrone Power and Annabella wed; Daylight saving time explained. MOVIETONE (Vol. 21, No. 65)— French liner burns; Fleet steams to the Pacific; Occupation of Albania; British royalty inspects country's prepared- ness; Savannah, Ga., paper festival; Lindbergh visits Roosevelt; Archbishop Spellman appointed to head N. Y. archdiocese; Winston Churchill in Britain's de- fense plans; Tyrone Power and Annabella wed; Parachute jumping at Lakehurst, N. J.; Lew Lehr and French monkeys; Yankees begin baseball sea- son; Youngsters go trout fishing; Motorcycle climb in England ; Lawrence, Kansas, relays. NEWS OF THE DAY (Vol. 10, No. 263)— British royalty inspects country's preparedness ; War drills in Italy; Refugees join French army; Probe sabotage in burning of French liner; Fleet moves to the Pacific; Parachute jumping at Lakehurst, N. J.; Tyrone Power and Annabella wed; Candid camera fans pick Miss California; Track records topple in Kansas relays; Youngsters go trout fishing. PATHE (Vol. 10, No. 80) — Occupation of Albania; Washington's inaugural journey ends at New York's City Hall; Sec'y Perkins holds press conference; Parachute jumping at Lakehurst, N. J.; Gen. John- sen appears before Senate Foreign Relations Com- mittee; Golden Knight wins Chesapeake Stakes; Fiesta honors battle of the Alamo (Texas only). UNIVERSAL (Vol. 11, No. 765)— Occupation of Albania; Lindbergh visits Rocsevelt; S. S. Paris burns at dock; Children's Christmas fashions; Yankees begin baseball season; Fleet moves to the Pacific; Parachute jumping at Lakehurst, N. J.; Washington arrives at New York's City Hall; Savannah, Ga., paper festival; Golden Knight wins Cheasapeake Stakes. FIRST RUN SHORT PRODUCT BROADWAY, NEW YORK (Week Beginning April 29) ASTOR — Penny's Picnic (MGM) rev. 1-7-39; Nostradamus (MGM) rev. 10-15-38; Popular Science No. 2 (Para.) rev. 11-19-38. CAPITOL — Screen Snapshots No. 9 (Col.) ; Strauss Waltzes (Col.) rev. this issue; The House That Jack Built (Cel.). CRITERION— Mexico (Para.) rev. 9-24-38; Money to Loan (MGM) rev. 4-1-39; Lone Ranger Rides Again No. 11 (Rep.) rev. 2-18-39. PARAMOUNT — Pictorial No. 9 (Para.); Good Skates (Para.) rev. this issue; Leave Well Enough Alone (Para.) rev. this issue. RADIO CITY MUSIC HALL — Donald's Lucky Day (RKO) rev. 10-22-38. RIVOLI — Donald's Lucky Day (RKO) rev. 10-22-38. ROXY — Barnyard E'gg-citement (20th-Fox) rev. this issue; Muscle Maulers (20th-Fox) rev. this issue; The Chump Takes a Bump (Col.). STRAND — Bars and Stripes Forever (Vita.) ; Mechanix Illustrated No. 4 (Vita.). Harman, Metro-Goldwyn-Mayer cartoon producer, is offering a cartoonization of the famous verse. It will be seen in fantasy form, a voice reciting the lines while the cartoon unfolds itself on the screen. Har- man started working on the cartoon in the first week of November, 1938; and will finish it the last week in May, this year. Newest Pete Smith Specialty, "Culinary Carving" started production this week. Felix E. Feist is directing. M. O. CuUen, nationally known carving expert, heads the cast which includes Billy Newell and Sally Payne. Sid Sidman is assistant and John Seitz cameraman. ''New Roadways'' Paved With Good Exploitation For your showing of the John Nesbitt Passing Parade, "New Roadways," run a teaser campaign among the want ads in the Help Wanted columns of your daily paper. Let job-seekers know that in order to learn of a wide choice of emplo3'ment opportuni- ties now open in new fields of science and industry they should see "New Roadways." A stunt that's certain to get attention in the dailies is to offer to admit free during the engagement of the film every person who hires a new employee through your local employment service. To create interest, place a number of posters in conspicuous spots around town, copy being "Men Wanted . . . LOGO New Jobs Must Be Filled at Once ... see 'New Roadways,' etc." Tie in with the Chamber of Commerce. This body is always interested in publicizing the growth and development of the com- munity as far as business and industry are concerned. Get them to prepare a display for you in which a chart shows the increase in employment records for the past ten or twenty years, the number of new industries established in your locality in recent years with photographs illustrating the type of em- ployment offered by each. By borrowing a number of white mice, you can place them in windows along with cards bearing this copy : "Thanks to These Rats . . humanity has benefited by countless new dis- coveries in medicine, in the discovery of new vitamins, in improved food and dietary de- velopments . . . see them as heroes of the laboratory in 'New Roadways'." Young folks are usually asking for voca- tional advice, so announce your showing to teachers and librarians. Afil ^9, 19 39 SHOWMEN'S TRADE R i: V I i: W Page 39 SCREEN SNAPSHOT NO. 8 Prorf. A<». 9858 Good Col. Screen Snapshot 9^4 mins. Comment: The setting of this one is en- tirely on Hollywood's Tropical Ice Gardens where many of Hollywood's hest known >tars are seen tripping the light fantastic on the ice. It's rather interesting to see them skating in bathing suits. On the whole the subject is good with an interesting coni- ntentary. It is strange to see Hollywood's stars skating when one never pictures them indulging in this sport. Some of the bright- e>t of the screen's luminaries are portrayed. Exploitation: Post a list of the stars seen in this subject in the lobby to excite in- terest. If there is a local ice skating rink post special notices there. Give the subject a plug in your lobby, programs and news- papers ads. STRAUSS WALTZES Prod. IS a. 9658 Different Col. Community Sing No. 8 11 mins. Comment: This subject differs completely from its predecessors in that it employs only the songs of one composer and they are classical as opposed to the folk songs and popular numbers previously employed. Gene Morgan is again Master of Cere- monies. Among the songs played are "Vien- na Woods", "Life in Vienna", "Voice of Spring" and the perennial "Blue Danube". It should go over well where genmtlichkeit has a familiar ring and there are plenty of music lovers. Exploitation: Sell this to choral societies, to music schools and music departments of public schools. List the songs in the lobby together with some selling copy on the sub- ject. NAVY CHAMPIONS Prod. No. 9805 MUSCLE MAULERS Prod. /Vo. 9404 Very Funny 20th-Fox Lew Lehr No. 4 II mins. Comment: This shows the goofy sport of wrestling at its goofiest. After a few rounds of "straight" wrestling as practiced today, the audience is shown a couple of feminine muscle maulers who really have something on the ball. Then comes a iree- for-all in the mud, followed by one in tlie snow. Wrestling is indeed portrayed at its goofiest here. Even the women will get a kick' out of it when they see others of their sex mauling each other for all they are worth. This subject was produced by Tru- man Talley, arranged by Jack Gordon, edited by Russ Shields and described by Lew Lehr. Exploitation: If there is a wrestling arena in your town put up notices of this showing. It might be a good stunt to sponsor a wrestling contest especially one involving a couple of comely girls. BARNYARD EGG-CITEMENT Prod. ISo. 9527 (Tech.) Excellent 20th-Fox Terrytoon 7 mins. Comment: Mr. and Mrs. Rooster celebrate the arrival of a blessed event. The celebra- tion is a howl from beginning to end. Then the cause of it all goes astray and is caught by the hawk. But the barnyard police force comes valiantly to the rescue and the little chick is saved. This one is a howl and is the best cartoon w^e've seen in many a day. Paul Terry, who produced it, has gone mod- ern in a big way and if this is a sample of his future product we can only suggest that you jump on the band wagon. Exploitation: A display of baby chicks in the lobby, appropriately placarded would help this subject. Give it a big plug m your lobby, programs and newspaper advertising. Fair MYSTIC SIAM Col. World of Sports No. 8 9^ mins. Prod. No. 9105 Comment: This subject for its first half shows the Annapolis midshipmen indulging in all the sports on the campus. It holds the interest for the first half but the latter half dealing with an old Army-Navy foot- ball game is rather flat at the present time and will become flatter as time goes on. Football has little interest for an audience outside of football season and most espe- cially when it is an old game. Some of the sports of which brief glimpses are shown are flying rings, tumbling, boxing, fencing, rowing, sailing, etc. Exploitation: Tie up with local schools and ask the gymnasium instructors to rec- ommend this subject to their classes. In- vite any local Annapolis alumni. Fair 20th-Fox Magic Carpet No. 5 10 mins. Comment: There have been many travel- ers to Siam during the past year or so, judging from the number of travelogues to come out of that country. This one is not as good as some of the others. Some of the scenes are becoming so familiar we almost feel we've been to Siam ourselves. The river with its heavy traffic, the temples and all the other points of interest are covered in this one. It was photographed by Eric Mayell, produced by Truman Talley, edited by Lew Lehr and narrated by Lowell Thomas. Exploitation: Tie up with travel agencies. Get history and geography teachers in the local schools to urge their students to see this subject. LEAVE V^ELL ENOUGH ALONE Prod. No. E8-7 Fair Para. 7 mins. Popeye No. 7 Comment: Popeye saddened by the sight of dogs caged in a pet shop releases them all. When they are picked up by the dog catcher he has to go chasing them and buy licenses for them. But they are glad to go back to their cages in the pet shop. The subject is just fair. No spinach in it and no particular point. Directed by Dave Fleischer. Exploitation: Tie up with pet shops. This should be a natural On this one. Use a cutout figure of Popeye in your lobby. SMALL FRY Prod. C8-4 (Tech.) Okay Para. Color Classic No. 4 7 mins. Comment: The famous song provides the theme for this cartoon. The little fish wants to be a big shot and though his mother forbids him to go out at night he tries to join a man's club. But they scare the life out of him with all kinds of big fish pur- suing him. So the little fish returns home scared to death and satisfied to remain a small fry. Exploitation: Give the subject a plug in your lobby, programs and newspaper adver- tising. ALADDIN AND HIS WONDERFUL LAMP Prod. No. EE8-1 (Tech.) Swell Para. Special Two Reeler 22 mins. Comment: Glamorous Olive Oyl is a script writer in a Hollywood studio. She is writing a revival of "Aladdin and his Wonderful Lamp." Then the story moves to its picturization. Popeye is a poor but honest workman but is madly in love with the Princess. An evil man asks him to get the wonderful lamp, saying he is a messen- ger from the Princess. He does and out- wits the villain. The genii of the lamp (with a Herman Bing accent) makes him a wealthy Prince but as he is about to marry the Princess the villain steals the lamp. Popeye pursues and he finds his spinach is as good a magic device as the lamp. This part of it is really a howl. Popeye at one point says he never made love in Technicolor before. Dave Fleischer, who directed this cartoon, hit the bell with it for a sock. Exploitation: Tie up with Popeye mer- chandise. Put a standee of Popeye in the lobby. Tie up with the Popeye cartoon strip in the newspapers. Be sure to stress the Technicolor since Popeye generally ap- pears in black and white. The smart show- man will devote plenty of space in his ads to this subject. UNUSUAL OCCUPATIONS No. 5 Prod. No. L8-5 Interesting Para. Unusual Occupations 11 mins. Comment: Two young ladies who psycho- analyze "doodles" are shown examining the scrawls of Ben Bernie, Lanny Ross and Jessica Dragonette. This sequence offers several good names. Then there's a woman who sculpts hands and she is shown doing Guy Lombardo's, so there's another good name. The final part of the film shows Jean Parker of movie fame, designing her own clothes. There are other clips as well. This subject is especially interesting in that it introduces names in most of the clips and should be well liked by every one. Exploitation: Stage a "doodle" analysis in your town. Ask patrons to bring samples of their scribblings for analysis. Run a contest for the best local designer of dresses like Jean Parker. Use the names of these stars on your marquee and on a 40 by 60 board in your lobby. GOOD SKATES Prod. No. R8-10 Very Good Para. Sportlight No. 10 10 mins. Comment: Here's one which is good winter or summer despite the fact that it deals with a winter sport. Maribel Vinson and Guy Owen show some of their mar- velous skating steps. There's a history of skating to lead off the subject properly and plenty of the Owens' dancing. The reel winds up in fine fashion with Peggy Fay and Dick Toucey giving an excellent demonstration of how to clown on ice. This subject should be well liked on any pro- gram. Exploitation: Tie up with local skating clubs. Post notices at rinks of your show- ing. Tie up with dealers selling skates. Invite any local skaters who have reputa- tions as your guests for a newspaper break. Give the subject a plug through the sports pages, in your lobby, programs and news- paper ads. Page 40 SHOWMEN'S TRADE REVIEW April 29, 1939 ^Jmt — — ®^ Calling Dr. Kildare (Continued from page 11) effort. Humor, tenderness and human rela- tionships are so splendidly interwoven, that it makes the film understandable and appeal- ing to nearly every type of audience. Lionel Barrymore, as the crabby old doctor with a heart of gold and Lew Ayres, as his pet interne, both give flawless performances. Others in the cast all do splendidly. Heralds in the form of prescription blanks should be distributed to your patrons. Cooperation from local physicians and hospital internes could be secured. Letters sent to every doctor in your community, inviting them to a special showing of the picture could be arranged with newspaper cooperation. OUTSTANDING: Lionel Barrymore, Lew Ayres and Harold S. Bucquet's di- rection. Catchline: "He found that mankind's ills could be cured in many ways." (FAMILY) Juarez and Maximilian Torres* (Hollyzvood Frcviczv) Drama 95 mins. Historical Story Of Old Mexico Suitable As Second Half Of Double Feature Bills (National Release Date, April 29) Cast: Medea Novara, Lionel Atwill, Con- rad Nagel, Guy Bates Post, Evelyn Brent, Frank McGlynn, Sr., and others. Original story by Miguel C. Torres. Screenplay by Jean Bart, Jerome Chodorov and Miguel C. Torres. Produced and directed by Miguel C. Torres. Plot: Back in 1865, Napoleon III, (Guy Bates Post) persuades Conrad Nagel and Medea Novara to leave their country and come to Mexico to rule as King and Queen of this country that he has conquered. Un- fortunately, the rebels do not take kindly to the new couple, who are to replace their beloved Juarez (Jason Robards) and after a series of battles and hardships, they sur- render themselves and their Republicans and allow the ruling of Mexico to go back where it rightfully belongs. Medea Novara at the finish is driven crazy, while Nagel is lined up with his generals and killed by a firing squad. SUMMARY: The authentic production values could make this second feature on a double bill, if judiciously cut to about sixty minutes from the present ninety-five minute form. Good acting by the three principals Medea Novara, Lionel Atwill and Conrad Nagel, and the use of their names for ad- "U. p." Promotion Portfolio Paramount's spectacular exoloitation ma- terial on Cecil B. DeMille's "Union Pacific" is presented in portfolio form, with separate press sheets for each of the three depart- ments into which the campaign is divided under headings of Promotions, Publicity, Ad- vertising. Promotions covers the wide range of sales accessories for mailing, cooperative cam- paigns with local dealers, etc. A variety of these tie-ups has been arranged and practi- cal application to local situations is outlined. The Publicity book is equally extensive in its coverage of stars and story angles. Advertis- ing is illustrated with newspaper displays for which star photos, atmospheric illustration and title mats and cuts are available for campaigns of varying scope and style. vertising should help. The rest of the large cast does well in their respective roles. Miguel C. Torres should gain plenty of ex- perience in producing and directing, from this, his initial effort. Have lobby display of weapons and ammunition of 1865 era. Get dress shops to display hoop skirt styles in window displays. Offer free tickets for the best thesis of this historical period in the history of Mexico. OUTSTANDING: Medea Novara and Conrad Nagel. Catchline: "They gave up their crowns of gold for one of thorns." (FAMILY) "'This picture is being States Righted. Undercover Agent- Monogram Comedy-Drama 56 mins. Combination of Conventional Crook Drama and Character Comedy; Fair Program Film (National Release Date, April 5) Cast: Russell Gleason, Shirley Deane, J. M. Kerrigan, Maude Eburne, and others. Original story hy Martin Mooney. Directed bv Howard Bretherton. Produced bv E. B. Derr. Plot: Russell Gleason, mail clerk ambi- tious to be postal inspector, is engaged to Shirley Deane, secretarj^ to a man who goes after "smart money" by faking sweep- stakes tickets. Her father, who spends most of his daughter's salary on drink, gets some tickets and flourishes, selling them at high commissions. When he finds the tickets are counterfeit, he confronts the head of the gang — his daughter's boss. The gang is about to make its get-away when Gleason and Shirley call in the authorities. Gleason wins a promotion. SUMMARY: Purely routine film fare and designed for the lower half of dual bills. As such it is good substantial pastime and will hold the interest of mixed audiences. There's no conviction to the plot and noth- ing exciting in the way of situations, but a comedy part played by J. M. Kerrigan as the dad who likes his liquor in an inof- fensive way, is good for laughs that will make the majority enjoy the rest of the play about romance and battles with crooks. Play up the sweepstakes angle, with bally- hoo heralds, etc., and fight of postal au- thorities on racketeers. OUTSTANDING: Comedy by J. M. Kerrigan. Catchline: "Exposing the sweepstakes racket." (FAMILY) Romance of the Redwoods Col. Drama 67 mins. Suspense And Action Mark Northwoods Drama As Palatable Fare For Thrill Fans (National Release Date, Feb. 28) Cast. Charles Bickford, Jean Parker. Alan Bridge, Gordon Oliver, Ann Shoemaker, Lloyd Hughes, Pat O'Malley, Marc Lawrence, Earl Gunn. Erville Alderson, others. Screenplay by Michael L. Simmons from an original story by Jack London. Directed by Charles Vidor. Plot: Veteran logger Bickford helps city- bred Oliver get a job in the backwoods. Oliver falls in love with Jean Parker. Although Bickford loves her, too, he pre- tends not to notice the courtship. On Oliver's wedding day, he is accidentally killed when defective machinery loosens a log, crushing him. Bickford is the only witness. Public opinion accuses Bickford of killing Oliver, with jealousy as the motive. Jean, however, stands by him, and at the trial, Bickford is acquitted. Fellow workers, in spite of the verdict, try to "freeze" him out. Pie is leaving camp when a fire breaks out, trapping the men. Jean persuades him to save them. He does so. and wins their gratitude. It looks as though he might win lean, too, at the fadeout. SUMMARY: For those who grab a sack of peanuts or popcorn and set out to see a film with action its main ingredient, "Romance of the Redwoods" should be palatable fare. Although it's inclined to drag in spots, it nevertheless builds sus- pense up to a forest fire climax. A strange twist in the story gets Oliver, the romantic city-bred lover of Jean Parker, out of the plot before the film is half over. A fine romance! Bickford is the silent, heroic lumberjack who can fight his weight in wildcats yet is so inferior he can't expect Jean to "love a lug like me." The photog- raphy is fair, but when reviewed some of the dialogue was difficult to catch. Charles CLASSIFIED ADVERTISING Ten cents per word. No charge for name and addren. Five insertions for the price of three. Money order Of check with copy. Classified ads will appear as soon as received unless otherwise instructed. Address, Classiiled Dept., SHOWMEN'S TRADE REVIEW. 1501 Broadway, New York City. BOOKS SYSTEMATIZING THEATRE OPER- ATION, a condensed, easy-to-read book containing every important phase of theatre operation. Written by "Chick" Lewis. Sent postpaid upon receipt of $1.00 in cash, check or money order. Address, Showmen's Trade Review, 1501 Broadway, New York City. SITUATION WANTED THOROUGHLY EXPERIENCED THEATREMAN with many years of ac- tive and successful experience behind him, yet young enough to do a top-notch job, seeks a position with an independent ex- hibitor or group of theatres. At least let me tell you of my background and why you will find me a good investment. Address Box 621, Showmen's Trade Review, 1501 Broadway, New York City. SEAT REPAIR MATERIAL ~ ARTIFICIAL LEATHER MOLESKIN 81c per yard; Sateen 60c yd. Six seats from two yards. Samples on request. Commer- cialeather, 116 Merimac St., Boston. SOUND-PROJECTION SERVICING ~ $3 BRINGS YOU INSTRUCTIONS on servicing your sound and projection equip- ment for entire year! This service in- cludes "How to Service" your complete sound equipment, amplifier, soundheads, speakers, etc.; "How to service and repair your projectors, intermittent movements. Arc Lamps," etc.; and additional service pages during the year; free consulting serv- ice; also loose-leaf binder for service sheets; film for setting lenses; book on tubes. Written and illustrated in simple, easy to understand words. — You need this service even if you have service, — more so if you don't have service. — Send me complete de- tails, tubes, make, etc; projectors, lamps, make. WESLEY TROUT, Consulting Engineer, Box 575, ENID, OKLAHOMA. USED EQUIPMENT NO MATTER what you have to sell a classified ad in STR will reach a wide vol- ume of potential buyers at a cost too small to be considered an expense. STR classified ads are read because many who have used this medium expressed their satisfaction of the results they secured. Let us do the same for you. The cost is only 10c per word, five insertions for the price of three. Address, Classified Dept., Showmen's Trade Review, 1501 Broadway, New York City. SHOW M EN'S T R A 1 ) R V I 1-: W Vidor's direction is okay, except that he might have speeded things up a bit in spots, specially during the conflagration. While the film doesn't seem likely to stand on its own, it should fill the action half of a dual bill. Sell it as a savage story of elemental passions flaming against monumental trees. Scare-heads in your ads, along with em- phasis on action, should get the thrill fans. OUTSTANDING: Strange twists of the plot. C'alcliliiK' : "A romance as untamed as the wililcriu's^ which s;ave it birth." (FAMILY) Sorority House RKO Comedy Drama 64 mins. Will Please Youths And Older Patrons; .A Film You Can Sell to Produce Good Results (National Release Date. I]lay 5) Cast: Anne Shirley, James Ellison, Bar- bara Read, Adele Pearce, J. M. Kerrigan and others. Screenplay by Dalton Trunibo, from the storv "Chi House" by Mary Coyle Cluise. Directed by John Farrow. Produced I)v Robert Sisk. Plot: Anne Shirley realizes her ambition to ;4o to college when her father, a small town grocer, goes into debt to send her to Talbot U. There the emphasis on social life and membership in a sorority is so strong, Anne aspires for such membership. A ruse by James Ellison, who has a deep affection for Anne, gets the girl an invita- tion to join a very snobbish sorority, whose members believe her dad is wealthy. The father borrows more money to pay Anne's initiation fee, goes to the college and only after Anne realizes with shame her effort to hide the fact her dad is not wealthy, does slie withdraw from the sorority and forget the sham and social posturing. SUMMARY: A thoroughly entertaining film of the best program class, this will re- quire vigorous selling to make it mean much at the box office. But it will stand up to a good campaign — which can ap- proach from either the angle of youthful romance, college life, or the more socially significant angle of a story revealing the snobbishness existing on college campuses and in sorority groups. The acting is of the best. Anne Shirley does a splendidly consistent job as the girl; James Ellison pleases as the husky medical student; Barbara Read is outstanding as the girl who was snubbed by the sorority; J. M. Kerrigan scores as the philosophic country grocer who straightens out the girls whose trials and tribulations seem so great and overwhelming — to them. OUTSTANDING: Quality of acting and direction. Catchline: "Youth meets a dramatic challenge to love and loyaltv on a college ;ampus." ' (FAMILY) Big Town Czar ( Hollyz^'ood Prcviciv) Univ. Drama 62 mins. fine Direction And Treatment Of Old .Jackets Yarn Makes Fair Programmer (National Release Date, April 21) Cast: Barton McLane, Tom Brown, Eve \rden, Frank Jenk's, Horace MacMahon, Ed Sullivan and others. Screenplay by Edmund Hartmann, from original story 'Czar Of Broadway" by Ed .Sullivan. Di- rected by Arthur Lubin, Associate Producer ;Cen Goldsmith. Plot: Barton MacLane, a product of New fork's tenements, with the aid of his side nek, Frank Jenks, ousts big boss Walter A^'oolf King and takes over the numbers ind marble game rackets. He is shunned by his parents and boyhood sweetheart, l^vK .\nlcii. II is younger brother, Tom Brown, starts to work his way through college i)Ut linds out liow easy Mac Lane is making ijig money in rackets and insists be be taken in as the hitter's personal boclyguord. When rival gangsters gun for MacLane it is hroti'ei' Tom who steps in the way of a bullet and is killed, during a bloody battle. MacLane is finally cornered, then captured h\- i)olice aiul ends up in the electric chair. "SUMMARY: No real box office names here but with the aid of syndicated columnist Ed Sullivan, good snappy direction and fine production, this one should easily hold its own on any double bill as the action half. Barton MacLane makes his role believable as the big shot racketeer and is more than ably abetted by the swell performances of Tom Brown, Frank Jenks and Horace Mac- Mahon. Eve Arden as the sweetheart, and Ed Sullivan in for a short scene, are adequate. For lobby display have several of Ed Sullivan's column mastheads blown up and place the enlargements in advan- tageous spots around the lobby and en- trance of theatre. Play up his story as a crime expose in newspaper advertising. OUTSTANDING: Acting of Tom Brown, direction and production. Catcliline: "He was a big shot until he dealt himself the wrong card, — from the bottom of the deck." (FAMILY) Street of Missing Men Rep. Drama 65 mins. Lack of Romance Limits Story of Big City Racketeering to Fans Who Like Action (National Release Date, April 28) Cast: Charles Bickford, Harry Carey, Tommv Ryan, Mabel Todd, Guinn Wil- liams, "Nana Bryant, Ralph Graves, John Gallaudet, Regis Toomey. Screenplay by Frank Dolan and Leonard Lee. Directed by Sidney Salkow. Associate Producer, Arm and Schaefer. Plot: Bickford, racketeer, returns from Al- catraz and goes to the office of Carey, editor of the paper that sent him to jail. He in- tends to kill Carey. Later, incensed at the warning of a rival gangleader, Bickford decides to join the editor, hoping this will give him a chance to get on the "inside" and ruin the paper. Too, he feels Carey is not on the level with him. He agrees to assist the rival gang, even exposing Toom- ey, a private detective hired by Carey to spy on the gang. When Carey destroys evidence that might have sent Bickford to jail, the ex-convict then realizes his mistake. The gang sets fire to the newspaper build- ing. Bickford rescues Carey, who had gone in to save evidence against the gang, dis- connects a bomb he had planted in the press. The building is saved, but Bickford dies in the flames. SUMMARY: With a theme of big city racketeering as its bid for audience appeal, this melodrama will serve best as a com- panion feature on a week-end booking. Its lack of romance and feminine interest limits it to action fans and those who revel in stories of gangster warfare. Bickford gives a sincere, restrained performance as the former top racketeer, while Harry Carey is equally effective as the crusading editor. The remaining members of the cast handle their roles adequately. For a program pic- ture, the sets and photography are well above par, and the story is suspenseful enough to hold the attention throughout the film's running time. Get the coopera- tion of your local newspaper editor and law enforcement officials. Display gangster paraphernalia in your lobby. Try to get your announcement imprinted in red over the front page of the newspaper. OUTSTANDING: Bickford and Carey. Catchline: "He gave his life to save the man he had come to kill." (FAMILY) Blind Alley (llollywiKid I'reriei^.') Col. Drama 71 mins. Cops and Robbers Entertainment Has New Twist; O.K. with Light Companion Feature (National Release I'ale, May II) Cast: Chester Morris, Ralph Bellamy, .\iin Dvorak, Joan Perry, Melville Cooper, Kose Stradner, John Eldridge and others. From the play by James Warwick. Screen- play by Philip MacDonald, Michael Blank- fort and Albert Duffy. Directed by Charles Vidor. Associate Producer, Fred Kohlmar. Plot: Chester Morris, an escaped killer, who has just killed the warden and a few guards, uses the home of Ralph Bellamy, a doctor of psychology, as a hideout. One of Bellamy's house guests who had refused to submit to Morris's l)ullying, is killed; so Bellamy, in order to prevent more killings, takes it upon himself to psychoanalyze the killer. Bellamy gains Morris' confidence and helps him analyze a persistent dream, mul in so doing takes away all Morris' bravado and makes it easy for the police to shoot him down when they finally locale him. SUMMARY: For those who like their cops and robbers entertainment presented with a new twist, this should be a very satisfactory offering;, as it is a psychologi- cal study of a criminal's mind. Well-acted and directed, it is strong enough to hold its own on a dual bill, with a light companion feature. Ralph Bellamy as the doctor of psychology and Chester Morris as the cowardly killer, both turn in splendid per- formances, with fine support given them by Ann Dvorak, Joan Perry, Melville Cooper and Rose Stradner. Charles Vidor directs with a knowing hand, keeping the pace even and building; the story very effectively. Heralds printed to resemble reward dodgers, should be distributed in advance of showing. For street ballyhoo, use an officer with a tough-looking man handcuffed to him. Headlines of actual criminal activi- ties could be used for the lobby, and ar- rangements could be made for an advance showing for all law-enforcement agencies. OUTSTANDING: Ralph Bellamy, Chester Morris and Vidor's direction. Catchline: "The inside workings of a criminal mind." (ADULT) For Additional Exploitafion Ideas See ENCYCLOPEDIA of EXPLOITATION by Bill Hendricks and Howard Waugh (SECOND PRINTING) PRICE $3.50 Cash, Cheek or Money Order (No C. O. D.'s) For Canada add 25c Sold Only Through SHOWMEN'S TRADE REVIEW 1501 BROADWAY NEW YORK CITY Page 42 SHOWMEN'S TRADE REVIEW April 29, 1939 ASTOR PICTURES a— BEFORE DATE OF ISSUE INDICATES ADVANCE DOPE. b— BOX OFFICE SLANT Initial Before Release Date Indicates Audience Suitability: (F) Family (A) Adults. Title Mins. Bat Whispers (M>-0) 86. Everything is Rhythm (Mu) Front Page (C) 100. Heart of New Yorli (Mu) 80. Hell's Angels (D) 110. Monster Walks (My-D) 60 Out of Singapore (D) 76. Rain (D) 85. Scarf ace (D) 88. Sea Ghost (D) 60 . Sky Devils (C-D) 88. Street Scene (D) 79. Three Broadway Girls (C) 83. Tombstone Canyon (W) 67. Tonight Or Never (D) 92. Tumbleweeds (W) Woman Unafraid (D) 66. Stars .C. Morris-U. Merkel .Harry Roy & Band .A. Menjou-P. O'Brien Jelson-Evans-Morgan .Jean Harlow-B. Lyon . Mischa Auer Noah Beery-Dorothy Burgess .J. Crawford-W. Huston P. Muni-G. Raft- A. Dvorak . Alan Hale-Claude Allister .. .Spencer Tracy ■ Sylvia Sidney Blondell-Evans-Claire Bob Burns .Swanson-Douglas-Karloff .... William S. Hart Gallagher-Gleason Rel. Date See Issue of Reissued 2/15/39.... Not Rev. Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued 5/1/39 Reissue Reissued COLUMBIA City Streets (D) 68. Colorado Trail (W) 55. Convicted (D) 58. Girl's School (D) 73, Gladiator (C) 71 . Highway Patrol (D) 58. Holiday (C-D) 94. I Am the Law (D) 83 . Juvenile Court (D) 61 . Lady Objects (D) 67. Phantom Gold (W) 56. Pioneer Trail (W) 55. Reformatory (D) 61 . South of Arizona (W) 56. Stagecoach Days (W) 58. Stranger From Arizona (W) ...56 We»f of Cheyenne (W) 53. 1937-38 . Fellows-Carrillo CF) Starrett-Meredith (F) . Hayworth-Quigley (A) .A. Shirley-N. Gray (F) .Brown-Travis (F) Paige-Wells (F) . K. Hepburn-C. Grant (F) . E. Robinson-W. Barrie (A) . Kelly- Hayworth (F) . L. Ross-G. Stuart (A) J. Luden-B. Marion (F) Luden -Barclay Jack Holt-Wynters (F) Starrett-Meredith (F) Jack Luden-Eleanor Stewart ... B. Jones-D. Fay Starrett-Meredith (F) 7/1/38 9/8/38 . 8/18/38 9/30/38 8/15/38 6/27/38 6/15/38 9/2/38 9/15/38 9/9/38 . 8/31/38 7/15/38 7/21/38 7/28/38 6/20/38 9/22/38 6/30/38 . . .b6/25/38 . . .bl 1/5/38 . .b8/27/38 . .blO/l/38 b8/6/38 . . .b6/l 1/38 . . .b5/2l/38 . . .b8/27/38 , .b9/l7/38 . . .b9/l7/38 ..bll/26/38 . .35/14/38 . ...b7/2/38 . . .blO/8/38 . . .a4/9/38 . .a8/27/38 . .b8/27/38 1938-39 .(A) Adventure in Sahara (D) 58 . P. Kelly-L. Gray Arizona Cowboy (W) Charles Starrett-lris Meredith. Blind Alley (D) 71. Ralph Bellamy-Rose Stradner ..(F) Blondie (C) 68. .P. Singleton-Arthur Lake (F) Blondie Meets the Boss (C) 71. .P. Singleton-Arthur Lake (F) California Frontier (W) 54 . Buck Jones-Carmen Bailey Coast Guard Randolph Scott-Ralph Bellamy.. Crime Takes a Holiday (D) 58..Holt-M. Ralston (F) First Offenders (D) 61.. Walter Abel-Beverly Roberts Flight to Fame (D) 57. C. Farrell-J. Wells (F) Frontiers of '49 (W) 54. Bill Elliott- Luana de Alcaniz ... (Former title. "California Cavalcade") Golden Boy Barbara Stanwyck-Wm. Holden.. Good Girls Go to Paris Joan Blondell-Melvyn Douglas.. Homicide Bureau (D) 63 . B. Cabot-R. Hayworth .. (F) In Early Arizona (W) 53 . . Elliott-Gulliver Lady and the Mob (C) 65. Fay Bainter-lda Lupino (F) 11/15/38 5/25/39. , 5/11/39 1 1/30/38 2/28/39 12/15/38 10/5/38" 4/12/39 10/12/38 1/19/39 Bill Elliott-Veda Ann Borg Buck Jones-D. Fay (F) Maureen O'Sullivan-Henry Fonda(A) E. Fellows-R. Fiske (F) Bill Elliott-Dorothy Gulliver Warren William-Ida Lupino Chas. Starrett-lris Meredith ..(F) .(F) Law Comes to Texas (W) 58 Law of the Texan (W) 54 Let Us Live (D) 68 Little Adventuress (C-D) 62 Lone Star Pioneers (W) 56 Lone Wolf Spy Hunt (D) 65 Man From Sundown (D) Missing Daughters (D) Richard Arlen- Rochelle Hudson. My Son Is a Criminal (D) 59 . Alan Baxter- Jacqueline Wells North of Shanghai (D) 58 . Betty Furness-James Craig (F) North of the Yukon (W) 64 . Chas. Starrett-Linda Winters (Former title. "Mounted Police") Only Angels Have Wings (D) Jean Arthur-Cary Grant Dutside These Walls (D) Dolores Costello- Michael Whalen. Parents on Trial Jean Parker-Johnny Downs Power to Kill Jack Holt-Gertrude Michael .... Rio Grande (W) 59 . Chas. Starrett-Ann Doran (Former title. "North of Texas") Romance of the Redwoods (D) . .67 . . Jean Parker-Chas. Bickford (F) Smashing the Spy Ring (D)... 62.. Ralph Bellamy-Fay Wray (F) Spoilers of the Range (W) Chas. Starrett-lris Meredith (Former title, "The Oklahoma Trail") Strange Case of Dr. Meade (D) 65 Jack Holt-Beverly Roberts (F) (Reviewed as "Outside the Law") Terror of Tiny Town (Mu-W) . . .60 . All Midget Cast (F) Texas Stampede (W) 57 . Charles Starrett-I. Meredith There's That Woman Again (My-C) 70. . Douglas-Bruce (F) Thundering West (W) 57 . C. Starrett-I. Meredith Trapped in the Sky (D) 60. Jack Holt- Katherine DeMille ...(F) West of Sante Fe (W) 57. .Starrett-Meredith (F) Whispering Enemies (D) 62 . J. Holt-D. Costello (F) You Can't Take It With You (C) 125 L. Bai rymore- Arthur-Stewart (F) 1939-40 Mr. Smith Goes to Washington Jean Arthur-James Stewart .... 6/30/39. 1/5/39 11/2/38 4/3/39 4/16/39 10/24/38 2/22/39 10/24/38 3/16/39 1/27/39 . 5/22/39 ' 3/30/39 . 2/10/39 3/30/39 . 5/25/39 5/4/39 . 12/8/38 2/28/39 12/29/38 4/27/39 .bl2/24/38 .In Prod. . .b4/29/39 .bl 1/5/38 . . .b3/4/39 .al2/IO/38 . In Prod. . . .b5/7/38 . .al/14/39 .bl2/24/38 .al 1/19/38 ..In Prod. .In Prod, , , .b2/4/39 . . .a9/3/38 ..b3/ll/39 . .a2/25/39 .blO/29/38 . .b2/25/39 .bl2/l7/38 . .al/14/39 . .bl/28/39 ..In Prod. , .33/25/39 , .b3/l8/39 , , .b4/l/39 . -.32/4/39 . . .34/8/39 .32/18/39 In Prod. .In Prod. , .alO/l/38 .b4/29/39 bl2/24/38 .33/18/39 12/15/38 .blO/29/38 12/1/38 2/9/39 . 12/24/38 1/12/39 6/1/39 . 10/3/38 . 3/24/39 . 9/29/38 , .b7/l6/38 . .31/14/39 bl2/l7/38 3l 1/19/38 .b2/l8/39 bl2/24/38 . .bl/7/39 .b8/27/38 GRAND NATIONAL 1938-39 Title Mins. st3rs Cipher Bureau (D) 70. . Ames-Woodbury crashing Thru (D) james Newill-Warren Hull Everything Happens to Ann (D) Heather Angel-John King sJinV ^"t"". "Ji; 61.. Anna Sten-Alan Marshal Frontier Scout (W) 61.. George Houston . Long Shot (D) 69.. Marsha Hunt Miracle of Mam Street Margo Panama Patrol (D) 67. . Charlotte Wynte'r'slL'eon Ames,'.' Renfrew Ssves 3 Lady James Newell Si Em Cowgirl (W),, 52 .. Dorothy Page-Vince Barnett Shadows Over Shanghai (D) 66. .Ralph Morgan Singing Cowgirl Dorothy Page-David O'Brieii f- r... ..... (Former Title "Lady Buckaroo") Six-Gun Rhythm (W) 55.. Tex Fletcher-Joan Barclay . Sunset Murder Case (D) 57..S3lly Rand ..... , ^ (Former title, "Murder on Sunset Bouievaird' Titans of the Deep (T) 47.. Dr. Wm. Beebe-Otis Barton Tiigger Pals (W) 55. .Art Jarrett-Lee Powell Water Rustlers (W) 54. . Dorothy P3ge-D3vid O'Brien (Former title, "The Last Barrier") Rel. Oste •(F) 11/4/38 1/20/39 (A) 1/20/39 (F) l()/2l/38 (F) 1/6/39 ., (F) 2/10/39. (F) 1/20/39 (F) 10/14/38 (F) 11/11/38 ) (F) 10/28/38 (F) 1/13/39 . 1/6/39 ,. See Issue of .b 10/29/38 .312/31/38 . . a3/4/39 ..b2/ll/39 . .b9/l7/38 .bl2/3l/38 ..In Prod. . .b2/25/39 . .Not Rev. . .bl/21/39 . .b9/l7/38 all/19/38 b2/l8/39 .38/20/38 .bl 1/19/38 . .bl/14/39 .all/19/38 MGM 1937-38 Block-Hesds (C) Ch3ser (C) Crowd Ro3rs (D) F3St Company (My-D).. Lord Jeff (D) .58. .75. .92. .75. .84. Love Finds Andy Hardy (C-D). .92. Marie Antoinette (H-D) 160. Port of Seven Seas (D) 81. Rich Man, Poor Girl (C-D) 74. Shopworn Angel (D) 87. Three Comrades (D) 98. Toy Wife (D) 94. Woman Against Woman (D) ...60. .Laurel-Hardy . 0' Keefc-Stono-Pendleton ... . I aylor-Arnold-Morg3n . M. Douglas-F. Rice . F. Bartholomew-M. Rooney .Stone-Rooney-Garland .N. Shearer-T. Power . Beery-O'Sullivan . Young-Hussey-Ayres , M. Sull3V3n-J. Stewart .... .Taylor-Tone- Young-Sullavan . Rainer-Douglas-Young . Mai'sh3ll-Bruce-Astor .(F) 8/19/38 . (F) 7/29/38 . (F) 8/5/38 . . (F) 7/8/38 . . (F) 6/24/38 , (F) 7/22/38 . (F) 8/26/38 . (A) 7/1/38 . . (F) 8/12/38 (F) 7/15/38 . (A) 6/3/38 . . (A) 6/10/38 . (A) 6/17/38 . .b8/20/38 . .b7/3U/3a . .b7/30/38 . . .b7/2/38 . b6/25/38 . .b7/l6/38 . .b7/l6/38 . ..b4/2/38 . .b8/l3/38 . . .b7/2/38 . .b5/28/38 . . .b6/4/38 . .b6/25/38 1938-39 Adventures of Huckleberry Finn (D) 90.. Mickey Rooney-Lynn Csrver .. .(F) 2/10/39 . Andy Hardy Gets Spring Fever (D).. Mickey Rooney-Lewis Stone .... Bnvs Town (D) 92 . . S. Tracy-M. Rooney (F) 9/9/38 .. Bridal Suite (C) Rob't Young-Billie Burke 5/26/39 (Former title, "Maiden Voyage") Burn 'Em Up O'Connor (D) 70. Dennis 0' Keefe-Cecilia Parker ..(F) Broadway Serenade (Mu-D) ...1 12.. J. MacDonald-L. Ayres (F) (falling Dr. Kildare (D) 85 . . Lew Ayres^L. B3rrymore (F) 69 . R. Owen-T. Kilburn (F) 110 . R. Russell-R. Don3t (F) 78. . Rainer-A. Marshall (A) R. Montgomery-Rosalind Ru>sell.(F) Joe E. Brown (F) Florence Rice-Alan Marshall (F) F. Tone-F. Ga3l (F) Christmas Carol (D). Citadel (D) Dramatic School (D) Fast and Loose (My-C) 76. Flirting With Fate (C) 70. Four Girls in White (D) 73. Girl Downst3irs (C) 76. Goodbye. Mr. Chips (D) Robert Don3t-Greer Garson Great Waltz (Mii) 104. . Rainer-Grsvet (F) Hardys Ride High (C-D) 80. . Rooney-Stone-Rutherford (F) Honolulu (Mu-C) 84.. Eleanor Powcll-Rob't. Young ..(F) Ice Follies of 1939 (D) 82. .Cr3wford-Stew3rt (P3rt Tech.). .(F) Idiot's Delight (D) 109. .Gable-Shearer (A) It's 3 Wonderful World (My-C) J3mes Stew3rt-Cl3udette Colbert. Kid From Tex3s (C-D) 70. . Dennis O'Keefe-Florence Rice (F) Let Freedom Ring (Mu-D) 87.. Nelson Eddy-Virginia Bruce .. (F) Listen, Darling (C-D) .73. . Bartholomew-Garland (F) Lucky Night (C-D) 82..Myrna Loy-Robcrt Taylor (A) Maizie Was a Lady (D) Rob't Young-Ann Sothern Out West With the Hardys (C-D) 83. . Rooney-Stone-Parker (F) Pygmalion (D) 87 . Leslie Howard-Wendy Hiller (A) Sergeant Madden (D) 80..Wall3ce Berry-L3raine Johnson .(F) Shining Hour (D) 75. Crawtord-Sullavan-Younq (F) .77 Walter Pidgeon-Rita Johnson . Virginia Bruce-Wslter Pidgoon. . .(F) 65. O'Sullivan-Ayres-Meredith . . (F) W. Beery-M. Rooney (F) Taylor-Beery-Rice (F) MacDonald-Eddy-Morgan (Tech.).(F) In Prod. S.OOO Enemies (D) Society Lawyer (D) .. Spring Madness (C-D) Stablemates (D) 89 Stand Up and Fight (D) 95 Sweethearts (Mu) 110 Tarzan (D) Weissmiiller-O'Sullivan Tell No Tales (D) Melvyn Douglas-H. B. Warner... (Former title, "One Hundred to One") Three Loves Has Nancy (C) 67. . Montgomery. Gaynor-Tone (F) Too Hot to Handle (C-D) 105.. C. Gable-M. Loy (F) Vacation From Love (C) 65 . D. O'Keefe-F. Rice (F) Within the Law (D) 65.. Ruth Hussey-Paul Kelly (F) Young Dr. Kildare (D) 81.. L. Barrymore-L. Ayres (F) 1939-40 1/13/39 4/7/39 , 4/28/39 12/16/38 10/28/38 12/9/38 2/17/39 . 12/2/38 . 1/27/39 . 12/23/38 '11/4/38'. 4/21/39 , 2/3/39 .. 3/10/39 . 1/27/39 . 5/19/39 . 4/14/39 2/24/39 10/21/38 5/5/39 . 11/25/38 3/10/39 . 3/24/39 . 1 1/18/38 3/3 1/39 ■ 11/11/38 10/7/38 . 1/6/39 .. 12/30/38 5/12/39 9/2/38 .. 9/16/38 . 9/23/38 . 3/17/39 . 10/14/38 .b2/ll/39 34/29/39 . .b9/IO/38 ...33/4/39 . .bl/14/39 . . .b4/8/39 . .b4/29/39 .bl2/l7/38 ,bl0/29/38 bl2/lii . .b2/l8/3S . .bl2/3/38 . .bl/28/39 .bl2/3l/38 32/18/39 ..bl 1/5/38 . .b4/22/39 . . .b2/4/39 ..b3/ll/39 ..bl/28/39 . .33/18/39 . ..b4/8/39 . .b2/l8/39 blO/22/38 .b4/29/39 34/29/39 .bl 1/26/38 ,bl0/29/38 . .b3/25/39 .bl 1/19/38 34/29/39 . b4/l/39 bl 1/19/38 .blO/8/38 . .bl/7/39 b 12/24/38 32/18/39 .33/18/39 . .b9/3/38 .b9/l7/38 . .blO/8/38 , .b3/l8/39 blO/15/38 GAUMONT BRITISH 1938-39 Chicago Ben (C). Climbing High (C) 79. Crime Over London (D) 68. L3dy Vanishes (D) 78. ... 93 Kennedy-Hay-Bupp (F) (Reviewed as "Hey! Hey! U.S.A.") (Dist. by 20th -Fox) blO/8/38 Matthews-Redgrave (F) Cawthorn-Sidney-Grah3me (F) Li'ikas-Whitty (F) Man With 100 Faces (D) 72.. Tom Walls-Lilli Psimer (A) Pagliacci (Mu-D) ^. . . .78. Tauber-Duna (A) 8/15/38 1 1/1/38 10/1/38 GRAND NATIONAL 1937-38 Dangerous Secrets (O). Held f«r Ransom (D) High Command (D) I Married a Spy (D) King of the Sierras (AD) Life Returns (D) Renfrew of the Great White Trail (D) Newell- Walker Utah Trail (W) 55 . Tex Ritter .. 59. .59. .57. .60. 7/22/38 8/12/38 bl2/l7/38 . .b8/6/38 . .b9/3/38 .bl 1/5/38 blO/15/38 (Reviewed as "A Clown Must Laugh") Sailing Along (Mu-C) 79. . Matthews-Whiting (F) 4/15/38 ...b2/l2/38 Show Goes On (D) 71 . . Neagle-Carminati (F) 6/15/38 ...b8/l4/37 Strange Boarders (D) 73.. T. Walls- R. St. Cyr (A) 8/1/38 b6/4/38 Thirty-Nine Steps (D) 80 .. Donat- Madeleine C3rroll (F) 9/15/38 ...Reissued Three on a Week End (C-D) . . .72 . Lodge-Lockwood (A) 7/1/38 ...b2/l2/38 (Reviewed as "Illegal Holiday") To the Victor (D) 71 . . FyfTe-Loder-Lockwood (F) 3/15/38 ...b2/l2/38 ..70 . P. Lukas-L. Travers (A) 8/19/38 ...b8/28/37 (Reviewed as "Brief Ecstasy") ..fiO..B. Mehaffey-G. Withers (F) 6/7/38 .. b6/l8/38 L. Atwill-L. Msnnheim (A) 7/15/38 ..b7/3n'^<' N. H3milton-B. Horney (A) 7/1/38 .. b7/30/38 Rex — Sheik, the wonder horse... 8/28/38 ..Not Rev. 0. Stevens-L. Wilson (F) 6/10/38 ...b7/30/38 .a6/l8/38 . .a7/9/38 Gone With the Wind Gable-Leigh-How3rd (Tech.) ... On Borrowed Time (D) Lionel Barrymore-Beulah Bondi Wizard of Oz (Tech.) Judy Garland-Frank Morgan Women. The Shearer-Crawford-Russell ..In Prod. 34/29/39 all/12/38 ..In Prod. MONOGRAM 1937-38 Man's Country (W) 53.. Jack R3nd3ll (F) 7/6/38 b8/6/38 Marines Are Here (D) 60.. J. Travis- G. Oliver (F) 6/8/38 ....b5/28/38 Mexicsli Kid (W) .55. .Jack Randall (F) 8/17/38 .. .b9/IO/38 Romance of the Limberlost (D).82..J. Parker-E. Linden (F) 6/22/38 ...b6/l8/38 Across the Plains (W) B3refoot Boy (D) 63 Boys Reformatory (D) Convict's Code (D) 66. Drifting Westward (W) (Former Down the Wyoming Trail (W) (iangster's Boy ( D) 80. . Girl From Nowhere Gang Bullets (D) 63.. Gun Packer (D) 73.. ' a Criminal (D) 73. . Little Pal (D) 66.. 1938-39 Jack Randall-Joyce Bryant a4/29/39 Moran-Morgan-Jones (F) 8/3/38 b9/3/38 Frankie Darro 5/1/39 .. .34/1/39 Robert Kent-Anne Nagel (A) 1/18/39 ...b2/ll/39 Jack Randall-Ethel Duran 1/25/39 al/7/39 title, "Santa F» Bound") Tex Ritter 5/5/39 ...a4/22/39 Jackie Cooper (F) 11/19/38 .bll/12/38 Anne Nsgel-Warren Hull In Prod. Anne Nagel (F) 11/23/38 .bl2/IO/38 Jack Randall (F) 11/16/38 .bll/12/38 John Carroll. Ksy Linaker (F) 12/14/38 ..bl2/3/38 Ralph Bellamy. Mickey Rooney ..(F) 2/15/39 .. Reissued SHOWMEN'S TRAD V. R l-. V I W Page 43 MONOGRAM (Continued) 1938-39 R.K.O.-RADIO 1938-39 Rel Stais Dato Boris Kailoff (A) 10/5/38 lions Karloff (F) 3/8/39 . .John Tiont-Marjoiie Royiioltis ..(F) 3/8/3!) . F.iy Wray (F) 2/8/39 . Tux Ritter (F) 3/1/39 Tex RIttor (F) 12/7/38 . Tox Rittor (F) 9/7/38 , Wamn Hull-Marsha Hunt 2/22/39 Jackie Cooger (F) 4/12/39 53.. Tox Ritter 2/1/39 5 .Cailislo-Hrablo-Crabbe (F) 10/10/38 Fraiikio Darro (F) 12/28/38 Jack Raiiilall 3/22/39 Russell (ileason-Sliirley Deane. . (F) 4/5/39 Naijcl-Mnin-La Rue (F) 8/31/38 . Frankic Darro (F) 9/21/38 . James Steplicnson-Betty Lynne. . (A) 4/ 19/39 (Reviewed as "Danyei'ous Finoers") Wlieie the Buffalo Roam (W) ..ei. Tex Ritter (F) 10/19/38 Willi Morse Canyon (W) 50. Jack Randall (F) 12/21/38 Wolf Call (D) John Carroll-Movita 5/8/39 . Title Wins. Mr Woncj. Deleotivo (My-D) UK Mjstery of Mr. Wong (D) 65 MiSlery Plane iD) (iU N.ivy Secrets (0) (!n. Kolhn' Westwaid (W) 61 Sonii of the Bnckaiuo (W) 58. Jtnrlluht Over Texas (W) 56 Star Reporter (D) 62 Stieets of Now York (0) 73 Sutidown on the Prairie (W) Sweellieart of Siunia Clii (0) Iiiuuh Kid (D) 61. Triofler Smith (W) 51. Undercover Agent (C-D) 5(i . tl/2l/3» In Prod. 5/26/30 ..a4/22/39 0/2/39 ...a4/22/30 3/21/39 . . .«2/25/39 3/24/39 ...b3/ll/39 9/23/38 . . .b8/27/3« a4/8/3!) 1/13/39 ...bl/l4/3» 2/17/39 ...bl/28/3» 11/4/38 . .bl2/IO/3« 11/18/38 .bll/l9/3ll a3/25/39 4/7/39 ...b3/l8/39 10/21/38 .blO/l5/M 10/14/38 ..blO/8/J« In Prod. 10/7/38 ...b9/l7/38 12/9/38 ..bl2/IO/3S I/6/3S .. III2/3I/38 5/12/39 ..a3/l8/39 Room Service (C) 78 Saint Strikes Back (D) 63 Sixty Glorious Years (H-D) ...90 Sorority House (D) 64 Tarnished Angel iD) 87 They Made Her a Spy (D) 70 Trouble in Sundown (W) 60 Twelve Crowded Hours (D) ...63 REPUBLIC Army Girl (D) 87. Come On Leathernecks (D) 65. Desert Patrol (W) 56. Desperate Adventure (D) 65. Durango Valley Raiders (W)....55. Gold Mine in the Sky (Mu-W)..60. Heroes of the Hills (W) 55 . Higgins Family (C) 64. L3dies In Distress (C-D) 65. M3n From Music Mountain (W) 58. Prairie Moon (W) . . 58. Rhythm of the Saddle (W) 58. Riders of the Black Hills (W)..55. Tenth Avenue Kid (D) 85 . .George Sanders- Wendy Barrie ..(F) . Neagle-Walbrook (Tech.) (F) .Anne Shirley-James Ellison (F) . Eilers-Guilfoyle (A) Sally Eilers- Allan Lane (F) Geo. O'Brien-Rosalind Keith ...(F) .Richard Dix-Lucille Ball (F) 1937-38 P. Foster-M. Evans (F) .Cromwell-Hunt-MaoFarlane (F) . B. Steele-M. Weldon (F) . R. Novarro-M. Tallichot (F) . B. Steele- L. Stanley . Aiitry-H nghes-Burnette (F) .Thi'ee Mesquiteers (F) .The Gleasons (F) . Skipworth-Moran (F) .Autry-Burnette- Hughes (F) Autry-Buinette (F) G. Autry-S. Burnette (F) 3 Mesquiteers (F) Bruce Cabot-B. Roberts (F) 11/25/38 5/19/39 4/28/39 9/30/38 . 3/I0/3S . 5/5/39' ' '. 10/28/38. 4/14/39 3/24/39 3/3/3» bl 1/26/39 . . .a4/8/39 . . .84/1/38 . tl9/l7/J8 . .b2/l»/39 blO/29/3e . . .4/29/39 .blO/29/38 . .b3/26/39 . .b3/l8/J« . .b2/28/35 7/I5/3* ..b7/23/i8 1/8/M M/27/S* »/l/3« M/4/W 8/IS/38 ...fc7/30/M I/22/3« . . .N*t Km. 7/4/3« k7/e/M 8/1/30 M/6/3* 8/2»/3« ...b«/27/3« 6/13/31 ...M/ll/3* 8/15/31 . . .M/13/3* 10/7/3* ..llH/22/3« 11/4/38 ..»M/l2/33 »/l6/M ...M/zs/sa 8/22/Jg .. lil/27/31 .56 . .56 . 57. .66. .64. .65. .61 . .58 . .58. 63. I Was A Convict (D) 65 . Man of Conquest (H-D) 96. Mexican Rose (W) 58. Billy the Kid Returns (W). Blue Montan3 Skies (W) . , Come On Rangers (W) .... Down in Arkansaw (C-D)... Federal Man Hunt (D) Fighting Thoroughbreds (D). Forged Passport (D) Frontier Pony Express (W) Home on the Prairie (W) .. I Stand Accused (D) 1938-39 R. Rogers-M. Hart (F) .G. Autiy-Smiley Burnette Roy Roflers-Maiy H3rt (F) R. Byrd-Wesver Bros. & Elviry..(F) Rob't Livingston-June Travis ...(F) Ralph Byrd-Mary Carlisle (F) P. Kelly-Juno Lang-L. Tslbot. . . . (F) Roy Rogers-Mary Hart (F) Gene Auti^y-Smiley Burnette ....(F) R. Cummings-Helen Mack (A) B. MacLane-B. Roberts (F) Richard Dix-Gail P3triek (F) Gene Autry-Smiley Burnette ....(F) Mountain Rhythm Gene Autry-Smiley Burnette Mysterious Miss X (My-D) .. . 65 My Wife's Relatives (C-D) 65 Night Hawk (D) 63 Night Riders (W) 58 Orphans of the Street (D) 64 Overland Stage Raiders (W) ...55 Pals of the Saddle (W) 55 Pride of the Navy (D) 65 Red River Range (W) 56 Rough Riders Round-up (W)...58 Santa Fo Stampede (W) 56 Shine On, Harvest Moon (W)...57 Southward Ho Michael Whalen-Mary Hsit (F) .The Gleasons-Mary Hart (F) .Livingston-Travis (F) .3 Mesquiteers (F) .Livingston-Storey (F) .3 Mesquiteers (F) .3 Mesquiteers (F) .James Dunn-Rochelle Hudson (F) .3 Mesquiteers Roy 5ogers-Mary Hart (F) 3 Mesquiteers (F) Roy Rogers-Mary Hart (F) (W) Roy Rogers-Mary Hart (Former title. "Headin' for Texas") Storm Over Bengal (D) 65. .P. Knowles-R. Hudson (F) Street of Missing Men (D) .. .65..Chas. Bickford-Nana Bryant .. (F) Three Texas Steers (W) 3 Mesquiteers Tidal Wave (D) Ralph Byrd-Dorothy Lee Western Jamboree (W) 57. .Gene Autry-Smiley Burnette ....(F) Woman Doctor (D) 65. .F. Inescort-H. Wilcoxon (F) Zero Hour (D) Frieda Inescort-Otto Kruger ... (Former title. "All the Tomorrows") TWENTIETH CENTURY-FOX 1937-38 9/4/38 b9/3/3t 5/4/39 ....a4/8/39 11/26/38 .bll/26/3a ie/8/M ...*|6/I/J8 12/26/38 ..bl/l4/M l/8/3» ....kl/JI/3» 2/24/5S . . .M/l 1/35 4/19/39 ..b4/l5/39 2/3/39 b2/ll/39 ie/29/38 .tilO/22/38 3/6/39 b2/2S/3« 5/15/39 ..b4/l5/39 3/27/39 .. b4/l/39 In Prod. l/ie/39 . . .bl/21/39 3/28/38 ...b3/ll/3e ie/l/38 . . .bl*/l/38 4/12/39 ...b4/8/39 12/5/38 . .bl2/l7/je 9/2«/3« . . .blO/l/38 8/28/38 ...M/ I 7/38 1/23/39 ...bl/28/5« 12/22/38 .all/12/38 3/13/39 .. b3/25/39 ll/li/38 .bl2/IO/38 12/23/38 hl2/l7/3« 34/22/39 11/14/38 .bll/12/38 4/28/39 ..b4/29/39 5/5/38 ....a4/l/3» 34/29/39 12/2/3* . .bl2/24/3« 2/6/39 h2/4/3S9 SHOWMEN'S TKADI'. K !•, \- M', \V Parje 45 COLUMBIA 1938-39 Comment ALL STAR COMEDIES (18) Running Time Boom Goes the Groom l7'/2. Chump Takes a Bump l6'/2. Home On the Rane Pretty Good 17 . Many Sappy Returns ... Funny 18 . Mutiny On the Body l7'/2. Nag In the Bag Funny 17 Nightshirt Bandit Funny 17 . Not Guilty Enough Funny 17 . Now It Can Be Sold Funny 17 Plo a la Maid 18 . Sao Takes a Wrap Funny 151/2. Star Is Shorn 1 71/2. Swing You Swingers ...Very Funny 18' 2 Sue My Lawyer Fairly Good 17 COLOR RHAPSODIES (16) (Tech.) Animal Cracker Circus ..Good 7 Gorilla Hunt 7 . Happy Tots Fair 7 Hollywood Graduation ..Clever 7 . House That Jack Built 7 Kangaroo Kid 7'./2. Little Moth's Big Flame. Clever 8 Lucky Pigs 7 Midnight Frolics 7 Peaceful Neighbors Well Done 8i'2. COLUMBIA TOURS (6) Bermuda — Islands of Paradise Colorful lO'/z- Big Town Commuters .. .. 9 Province of Quebec Good II COMMUNITY SINGS (12) College Songs Lively 10 Friendship Songs Satisfactory 10 Moonlight Melodies 10 Parade of Hits 9'/2 . Season's Idea II Songs of the West 10 South Sea Songs Good 10 . Strauss Waltzes Different 10 Sweetheart Melodies lO'A . GREAT MOMENTS OF HISTORY (6) KRAZY KAT (8) Golf Chumps 7 Gym Jams .. Good S'/z- Hot Dogs On Ice S Krazy's Bear Tale Fair 6'/2. Krazy's Shoe Shop 7 Lone Mountie 7 MUSIC HALL VANITIES (6) Reviewed Issue Of .Not Rev. Not Rev. 12/17/38 , 8/27/38 Not Rev. 12/17/38 , 12/24/38 , 10/29/38 4/ 8/39 Not Rev. . 3/18/39 Not Rev. 4/22/39 . 10/ 1/33 10/ 1/38 Not Rev. 4/22/39 9/10/33 Not Rev. Not Rev. 12/17/38 . Not Rev. Not Rev. 2/1 1/39 . 9/11/37 .Not Rev. . 12/17/38 .10/ 1/38 . 2/ 4/39 .Not Rev. .Not Rev. .Net Rev. .Not Rev. . 10/29/38 . 4/29/39 .Not Rev. Not Rev. . 9/10/38 Not Rev. . 3/18/39 . Not Rev. .Not Rev. Good Old American Home 101/2. Not Rev. Night in a Music Hall. . Entertaining lO'A.. 2/ 4/39 Night at the Troc lO'/j. Not Rev. PICTUREGRAPHS (6) No. SCRAPPY (8) 6'/2. 6 . Early Bird Good Happy Birthday For the Kiddies . Scrappy's Added Attrac-. tion 6I/2. Scrappy's Side Show 7 Worm's Eye View 7 SCREEN SNAPSHOTS (13) No. I (Series 18) 10 . No. 2 10 . No. 3 10 . No. 4 Enjoyable 10 No. 5 9 . No. 6 Excellent IO1/2. No. 7 10 . No. 8 Good 91/2. .Not Rev. .10/ 1/38 . 2/ 4/39 .Not Rev. .Not Rev. .Not Rev. Not Rev. Not Rev. .Not Rev. . 2/ 4/39 .Not Rev. . 3/18/39 Not Rev. 4/29/39 SPORT THRILLS (13) Diving Rhythm 10 Football Giants Interesting 10 . King Vulture Outstanding II . Navy Champions Fair 10 Odd Sports 10 Ski Rhythm Excellent 10 . STOOGE COMEDIES (8) A Ducking They Did GoGood Slapstick .. .. I61/2 Flat Foot Stooges Good Slapstick I51/2. Mutts to You Okay Slapstick 18 Three Little Sew and Sews 16 Violent Is the Word For Curly Fair Slapstick 18 . We Want Our Mummy 17 Yes, We Have No Bon- anzas 16 WASHINGTON PARADE (6) Inside the Capitol II Iniide the White House. Fair 10 Washington Very Good 10 Not Rev. .10/ 1/38 . 1/ 7/39 . 4/29/39 .Not Rev. . 12/17/38 4/22/39 2/ 4/39 12/17/38 Not Rev. 9/10/38 Not Rev. .Not Rev. . 2/11/39 . 12/17/38 EDUCATIONAL 1938-39 CAVALCADE OF STUFF (2) No. I Swell Stuff No. 2 Excellent . . MCM 1938-39 Comment Running Time CARTOONS (15) Jitterbug Follies Fair 9 Little Goldfish (Tech.) . . Amusino 8 Mama's Now Hat Poor 7 Seal Skinners Poor 7 Wanted No Master 8 CRIME DOESN'T PAY (6) Money to Loan Excellent 20 While America Sleeps ..Timely 21 Wrong Way Out Excellent 17 MINIATURES (10) City of Little Men Splendid II Great Heart Impressive II lo« Antics Entertaining 10 Love On Tap II MIraole of Salt Lake ...Satisfactory 10 Streamlined Swing Entertaining 9 They Live Again Excellent 10 MUSICALS (6) Dream of Love Impressive 17 Happily Burled 21 Men of Steel Okay 21 Once Over Lightly Darn Clever 20 Somewhat Secret Entertaining 21 OUR GANG (12) Aladdin's Lantern Funny II Alfalfa's Aunt Humorous II Clown Princes 10 Duel Personalities Amusing 10 Football Romeo Good Gang 10 Men In Fright Enjoyable II Praotloal Jokei^ Satisfactory 9 Tiny Troubles Fair 10 PASSING PARADE (12) New Roadways Very Good 10 No. 1 Very Good 10 Story of Alfred Nobel ..Excellent II Story of Dr. Jenner , . . Excellent 10 PETE SMITH SPECIALTIES (13) Doutle Diving Excellent 8 Heroet At Leisure Exciting 8 Hot On Ice Good 10 Man's Greatest Friend. . Excellent 10 Marine Circus (Tech.).. Excellent 9 Penny's PIcnio (Tech.) . Appetizing 10 Weather Wizards Very Good 9 ROBERT BENCHLEY (8) An Hour For Lunch ... Good Satire 9 How to Sublet Amusing TRAVELTALKS (12) (Tech.) 8 Ancient Egypt Fascinating _ Cairo. City of Contrast. . Fascinating 9 Glimpsee of Australia 9 Imperial Delhi Average 8 Jaipur, the Pink City. .. Good Java Journeys 8 Madeira, Isle of Ro- mance Enchanting _ Rural Hungary 9 Singapore and Jahore ..Interesting 9 Sydney — Pride of Aus- tralia Good 9 8 8 1939-40 Reviewed Issue of 3/25/39 4/22/39 3/18/39 , 4/15/39 Not Rev. 4/ 1/39 4/22/39 1/ 7/39 9/ 3/38 1/28/39 2/25/39 Not Rev. 12/10/38 10/15/38 11/12/38 2/25/39 Not Rev. 1/ 7/39 1/28/39 4/22/39 10/15/38 1/28/39 . Not Rev. 3/25/39 12/17/38 11/12/38 1/ 7/39 3/25/39 . 2/25/39 . 1 1/12/38 . 2/25/39 . 4/22/39 1/28/39 2/25/39 11/12/38 , 12/17/38 4/22/39 . 1/ 7/39 4/22/39 9 . . 3/25/39 8 . . 1/28/39 9 . . 1 1/12/38 7 . . 1/ 7/39 9 . . 12/10/38 . 2/25/39 . 10/15/38 .Not Rev. . 3/25/39 . 12/10/38 . Not Rev. .11/19/38 . Not Rev. . 1/28/39 . 1/ 7/39 CARTOONS (18) (Tech.) CRIME DOESN'T PAY (6) METROSCOPIKS (I) CAREY WILSON MINIATURES (9) OUR GANG (8) JOHN NESBITT PASSING PARADE (8) PETE SMITH SPECIALTIES (13) ROBERT BENCHLEY (4) FITZPATRICK TRAVELTALKS (12) (Tech.) PARAMOUNT 1938-39 BETTY BOOP CARTOONS (12) Buzzy Boop at the Con- cert Poor 7 Musical Mountaineer 7 My Friend the Monkey. Poor 7 On With the New Okay 7 Pudgy in Thrills and Chills Fair 7 Pudgy the Watchman ..Fair 7 Sally Swing Poor 7 Scared Crows 7 So Does An Automobile. Good 7 COLOR CLASSICS (6) Tech. All's Fair at the Fair. Always Klokin' Playful Polar Bears . . Small Fry . Good 7 . Fair 7 . Cute 7 . Okay 7 10 10 9/10/38 9/10/38 COLOR CRUISES (7) Cotta Rloa Fair 10 Guatemala Excellent 10 Land of Inca Memorie*. Fair 10 Meotioo Poor 10 RepttMIe of Panama . . . Interetting 9 9/24/38 Not Rev. , 2/11/39 , 12/17/38 . 1/21/39 . 8/13/38 . 10/15/38 Not Rev. . 4/ 1/39 . 8/27/38 . 2/11/39 . M/12/38 . 4/29/39 11/26/38 8/27/38 1/21/39 9/24/38 4/ 8/39 ^ ==— PARAMOUNT (continued) Comment KuniHiKi Reviewed Time Issue 01 HEADLINERS (15) Busso Rhythm Standard Champagne Music of Lawrence Wclk Snappy 10 Hal Kemp & Orch Okay 9 Lights! Action! Lucas!. . Excellent 10 Moments of Charm . ..Splendid 10 Music Through the Years Lacks Movement ... II Orrin Tucker & Orch. ..Snappy 10 Song Is Born Unusual 10 Three Kings and a Queen Good Music 10 PARAGRAPHICS (13) Circus Co-Ed Very Good Fisherman's Pluck Swell Sport Short.. Mildewed Melodramas ..Very Funny Oh Say, Can You Ski?. . Commercial Raising Canines Interesting Rube Goldberg's Travel - gab Very Funny Tannhauser Classic That's Africa Unusual Unfinished Symphony ..Classic lO'/j. . 10/15/38 . . 3/ 4/39 . .ll/2(i/38 . . 8/27/38 . . 7/16/38 . . 2/1 1/39 . , I 1/12/38 . . 12/17/38 . . 4/ 1/39 10 10 1 1 10 10 , 3/ 4/39 . 4/ 1/39 . 9/24/38 . 12/17/38 . 10/15/38 81/2. . 10/15/38 12 . . 8/I3/3R . 3/ 4/39 . 11/26/38 10 10 PICTORIALS (12) Part Tech. No. I Standard No. 2 Good No. 3 Slow No. 4 Fair No. 5 Fair No. 6 Interesting No. 7 Very Good No. 8 Interesting No. 9 Fair 10 10 10 10 9 6 9 10 10 POPEYE (12) Bulldozing the Bull . . . . Very Good 7 Cops Is Always Right. ., Average 7 Customers Wanted Almost a Reissue.... 7 Date to Skate Good 7 Goonland Funny 7 Leave Well Enough Alone Fair 7 Mutiny Ain't Nice Swell 7 Wotta Nitemare 10 POPULAR SCIENCE (6) No. I Fair 10 No. 2 Interesting II No. 3 10 No. 4 Diversified 10 SPECIAL (I) (Tech.) Aladdin and His Won- derful Lamp Swell 22 SPORTLIGHTS (13) Champion Airhoppers ..Excellent 10 Frolicking Frogs Good Ifl Good Skates Very Good 10 Hold Your Breath Excellent 10 Hunting Thrills Good 10 Racing Pigeons Interesting 10 Sporting Irish Swell Entertainment. 10 Sportinq TeU Excellent 10 Super Athletes Swell 10 Two Boys and a Dog. .. Different 10 UNUSUAL OCCUPATIONS (6) No. I Interesting 10 No. 2 Very Good II No. 3 All Right II No. 4 Good 10 No. 5 ■ I nteresting II RKO-RADIO 1938-39 DISNEY CARTOONS (18) (Tech.) Brave Little Tailor .... Great 9 Donald's Golf Game 8 Donald's Lucky Day ...A Scream ... 8 Farmyard Symphony ...A Real Treat 8 Ferdinand the Bull ....Excellent 8 Goofy and Wilbur Extremely Funny ... 8 Hockey Champ 8 Merbabies (SS) Good 8 Mother Goose Goes Hollywood Outstanding 7'/2 Practical Pig Great S'i Society Dog Show 8 Ugly Duckling (SS) ...Wonderful 9 EDGAR KENNEDY (6) Beaux and Errors Good 18 Clean Sweep 17 Clock Wise Funny 16 Maid to Order 18 HEADLINERS (4) Romancing Along 21 Sea Melody Very Good ... 10 Swing Vacation 19 LEON ERROL (6) Crime Rave 18 Home Boner 20 Major DIfllculties Excellent 19 Stage Fright Very Funny 18 MARCH OF TIME (13) Unole Sam-Good Neighbor Good Refugee — Today & To- morrow Tops 17 State of the Nation.... Lacks Usual Punch.. 18 Young America — Mexico's New Crisis. . Excellent 19 Mediterranean — Back- ground for War Stirring 18 Ja^n — Master of the Orient Very Good 19 (Continued on next page) . 8/13/38 . 8/27/38 . 9/24/38 .11/19/38 . 12/ 3/38 . 1/21/39 . 2/11/39 . 3/4/39 . . Coming . 8/27/38 . 1/21/39 . 2/18/39 . l2/in/3« . I 1/19/38 . 4/29/39 . 9/24/38 Not Rev. . 9/24/38 .11/19/38 Not Rev. . 4/ 1/39 4/29/39 . 10/15/38 . 12/ 3/38 . 4/29/39 . 2/11/39 . 8/27/38 . 9/24/38 . 3/ 4/39 . 8/13/38 .11/12/38 . 12/17/38 . 8/13/38 . 10/15/38 . 12/17/38 . 1/21/39 . 4/29/39 . 9/ 3/38 .Not Rev. . 10/22/38 . 10/22/38 . 10/29/38 . 10/22/38 . Not Rpv. . 3/25/39 . 10/22/38 . 10/22/38 .Not Rev. . 10/22/38 . 10/ 1/38 .Not Rev. . 4/ 8/39 .Not Rev. . Not Rev. . 10/ 8/38 . Not Rev. .Not Rev. .Not Rev. . 10/29/38 . 9/ 3/38 181/2.. 1 1/26/38 . 12/24/38 . 1/21/39 . 2/11/39 . 3/18/39 . 4/15/39 Page 46 SHOWMEN'S TRADE REVIEW April 29, 1939 RKO-RADIO (Continued) UNIVERSAL (Continued) VITAPHONE-WARNER BROS. (Con.) Comment Running Time NU-ATLAS MUSICALS (13) Cafe Rendezvous 10 Hello Mama Fair 9 Readin', Wiitin' and Rhythm 10 Samovar Serenade Styles and Smiles Good .... Talent Auction Fair Tropical Topics Under a Gypsy Moon ..Just Filler 10 1 1 10 10 10 Venetian Moonlight II QUINTUPLETS (I) RADIO FLASH (4) Dog Gone 16 Hectic Honeymoon Funny 17 Plumb Crazy .. 16 RAY WHITLEY (4) Prairie Papas 18 Ranch House Romeo ...Diverting 17 Western Welcome Entertaining 20 REELISMS (9) Air Waves Outstanding .. 10 Dude Ranch Exceptional 10 Gold 10 Newsi'eel Unusual 10 Pilot Boat Interesting 8 Submarine Circus Unusual 10 Tians America Fair 10 SHEILA BARRETT (4) SPORTSCOPES (13) Bird Dogs Excellent 10 Reviewed Issue of Not Rev. . 4/ 8/39 Not Rev. .Not Rev. .10/ 1/3") . 10/29/38 Not Rev. . 9/ 3/33 Not Rev. Not Rev. . 10/29/38 Not Rev. Not Rev. . 4/ 8/39 . 5/14/38 , 3/18/39 11/ 5/38 Not Rev. . 12/10/3"! . 2/ 4/39 .10/ 1/311 10/22/38 11/ 5/38 12/10/38 2/ 4/39 10/ 1/38 9/ 3/33 2/ 4/39 3/18/39 4/ 8/39 Blue Gi'ass Excellent Bow String Excellent Deep End Excellent 10 Fisherman's Paradise. .. Fascinating 10 On the Wing Remarkable 10 Snow Falls Thrills and Spills .. 9 Sporting Wings Very Good 9 20th CENTURY-FOX 1938-39 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Athletic Oddities 9 , Not Rev. Daily Diet of Danger. .. Fast Action 9 .11/19/38 Filming Big Thrills 9'/2 Not Rev. Recording Modern Science Very Good 10 .. 8/20/38 FASHION FORECASTS (4) (Tech.) Autumn Fashions Eye Filling 10 Spring and Summer Fashions Excellent 9 Winter Styles Very Good 10 . 10/15/38 . 4/15/39 . 12/24/38 LEW LEHR'S KINDERGARTEN (6) Muscle Maulers Very Funny 10 What Every Boy Should Know 10 What Every Girl Should Know Problematical 10 What Every Inventor Should Know 10 MAGIC CARPET OF MOVIETONE (6) Golden California .. ..Good But Old .D . Good Neighbors 10 Isle of Pleasure Above Avera^;e .... II Land of Contentment IO'/2- Mystlc Siam Fair 10 Viking Trails Very Good II SPORTS PREVIEWS (6) Hunting Do IS "Rip Van Winkle" based on the Washington Irving story. An- other top picture will be "Queen of the Yukon" by Jack London. "Son of the Navy" by Grover Jones and True Boardman; "His Father's Son" by Matt Taylor, "Oliver Twist", screen version of the Dickens classic and "Under Northern Lights" inspired by the music and lyrics of Charles Wake- field Cadman are also scheduled as top pictures on the new pro- gram announced by President W. Ray Johnston. Other features scheduled are "Freckles Comes Home", contin- uing the adventures of Jeannette Stratton Porter's "Freckles"; four pictures in the Mr. Wong series, starring Boris Karloff; John Trent in four more "Tailspin Tommy" features. Marcia Mae Jones and Jackie Moran are set to make four pictures and Frankie Darro will also make four. Tex Ritter and Jack Randall will each make eight westerns. Budget increases of 50 per cent for the top 18 features and 25 per cent for the other 12 were announced by Johnston. Among those from New York who attended the meeting besides Johnston are the following: Edward A. Golden, vice-president in charge of exchanges ; George W. W eeks, vice-president for sales ; Norton V. Ritchey, general foreign manager ; Leon Fromkess, treasurer; I^ouis S. Lifton, director of advertising and publicity; John S. Harrington, manager of film and accessory; Lloyd Lind, assistant to the sales manager; Manny Reiner, press- book editor; Joseph Kehoe, man- ager of the non-theatrical de- partment; George West, franchise holder; William Jaffee, of Rosen- blatt and Jaffee, legal counsel for the company; and J. R. Wilson, field representative. The studio contingent includes Scott R. Dunlap, vice-president in charge of production and three of the company's stars — Martin S p e 1 1 m a n , John Trent and Frankie Darro. SAILING FOR U. S. Pommer Coming Here For Par. Sales Convention London — Erich Pommer, produc- tion head of Pommer-Laughton — "Mayflower," sails for New York, ^^la}- 10 for conferences with Budd Rogers, American general manager, and Neil Agnew. of Paramount. He will attend the Paramount sales con- vention in Lo? Angeles, June 8, where he will speak on the Pom- mer-Laughton films to be distributed in the Western Hemisphere. The subjects, all starring Charles Laugh- ton, are "Jamaica Inn," "St. Mar- tin's Lane" and "The Admirable Crichton." Leaving For Convention SUITJSFILED Gov^t Action in Okla. Hits Griffith^ Majors COMPLEMENTSN. Y. SUIT Some of Monogram's West Coast group were photographed as they left for the Chicago convention this week. Left to right are Howard Stubbins and Ray Olmstead of the Los Angeles exchange; Mel Hulling, West Coast sales manager; M. J. McCarthy of the Los Angeles exchange; Scott R. Dunlap, vice-president in charge of production; G. P. Allen of the San Francisco exchange; Mrs. Spellman, Martin Spellman's mother and kneeling, young Spellman himself and Frankie Darro. Washington — Another blast at the majors was let loose by the Department of Justice last week when it filed suit in the U. S. Dis- trict Court for the Western dis- trict of Oklahoma, charging four theatre circuits operating in Texas, Oklahoma and New Mex- ico and all majors with unreason- able combinations in restraint of trade in the distribution of pic- tures. The department announced that the new suit "is an essential complement to the pending equity suit in New York." In the form of a petition in equity, the suit names circuit de- fendants as Griffith Amusement Co., operating in Oklahoma and Texas; Westex Theatres, Inc., op- erating in Texas and New Mex- ico; and Consolidated Theatres, operating in Oklahoma and Texas. Majors and distributors named are Paramount Pictures, Inc.; Metro-Goldwyn-Mayer Dis- tributing Corp. of Texas; Loew's, Inc.; RKO Radio Pictures, Inc.; Vitagraph, Inc.; Universal Film Exchange, Inc.; 20th Century-Fox Film Corp. of Texas; 20th Cen- tury-Fox Film Corp. and Colum- bia Pictures Corp. Forerunner of Others This new Oklahoma suit is a forerunner of others, with a max- imum of ten being probable, it was authoritatively reported. The aim of the proceedings, it was de- clared, is "to divest the major pro- ducing companies of ownership and control of the motion pic- ture theatres vvhich exhibit their products." That the defendants be dissolved and their properties rearranged under several separate and independent corporations are asked in the suit. Also asked for is injunctive re- lief, the suit directing that the al- leged practices which result in monopoly control and its oppres- sive exercise be enjoined. An in- junction is also asked restraining llie defendants from jointly or collectively negotiating contracts with the major distributors for the licensing of feature pictures and seeks to enjoin producers from seeking to license pictures except "on a local, competitive basis." Granting of an injunction against acquisition of additional theatres or financial interests in the theatres by defendant chains is sought from the judge. Meanwhile, there was virtual assurance this week among quali- fied industry leaders that majors will unite for new action. In Washington, AUied's gen- eral counsel, Abram F. Myers, looked upon the action as being "second in importance only to the omnibus proceeding" against major distributors in New York last Fall. He stated that the new Hal Horne (right), Eastern repre-j sentative for Walt Disney, leaving for Hollywood for a series of conferences with Walt and Roy] Disney on the new shorts and the second Disney feature, "Pinoc- ; chio", which RKO will release. Accompanying Horne are Dick I Condon (left), Eastern publicity 1 head for Disney and Joseph* Heppner, cameraman. \ FAIR CUTS INTO B'WY. PIC HOUSES Other Attractions Help to Lower Sunday Grosses The New York W9rld_'s Fair opened Sunday, and with it came a somewhat sharp decrease in Broadway picture house grosses, according to a weekend checkup. The armada of the U. S. Navy ships which some 70,000 persons attended the same day, along with the pleasant weather which lured thousands out in / the open, and baseball attractions were other factors contributing to the box office decline. Rain late Sunday afternoon kept a number of New Yorkers on Broadway, and thus helped evening grosses. Report Yamins Disposing of Theatres Nathan Yamins is disposing of his theatres in Fall River, Mass., reliable authorities reported this week. It is probably for this rea- son, observers point out, that the former Allied president declined re-election last year. Skirts Clean — Griffith Kansas City — When apprised of the Government's new equity suit filed in Oklahoma against the Grif- fith interests and the majors, H. J. Griffith's terse comment was that "our skirts are clean, whatever the charges." suit "furnishes an effective an- swer" to the propaganda which he alleges is being circulated to the effect that theatre divorcement and enactment of the Neely Bill "will expose independent exhibi- tors to the ruthless competition of allegedly independent chains." THE CORNERSTONE OF 11,000 THEATRES! Strength! Security! (over) FOR 15 YEARSI l^irst in STARS! w 1, Exhibitors named M-G-M the star company and it's truer than ever today! First in HITS! I At every year's end M-G-M leads all companies. That's a matter of record ! "A square shake !" The Friendly Company, practises what it preaches! First in the hearts of its CUSTOMERS! FIRST IN BOX-OFFICE POLLS! In the past year again M-G-M led all these Box-Office surveys: Film Daily's Nation wide Ten Best Pictures; Quigley Publications Box-Office Champions; Box-Office Magazine Blue Ribbons; Variety's Top Picture Grossers; Showmen's Trade Review Best Major Productions; Parents' Magazine Family Best; Ladies Home Journal's American Women's Favorites; New York Critic Circle's Best and many more including the just completed National Box-Office Digest Annual Poll for the past year covering thousands of theatres showing M-G-M is first again! Year after year it's the same: ONLY ONE COMPANY CAN BE FIRST! THIS IS THE M^COY! BEWARE OF THE FLASH IN THE PAN! I Let 15 years of experience be your guide* Net results at the end of each year are the only thing that count in this business. When 11,000 satisfied customers balance their books at the close of each season, they say: ^^Vm playing safe with the leader. Let the other fellow gamble on a flash in the panJ^ They prefer Security to Insomnia! And here's a point that every far-seeing exhibitor must consider in the coming year, (next page) YOU DON'T HAVE TO KEEP YOUR FINGERS GROSSED WITH M-G-M! There^s Safety in TSSumbers! There is only one company in this entire business that by virtue of its set-up can guarantee security -that's M'G'M! . . . . ^ (read way above) think this over! M-G-M HAS 1i EXPERIENCED TOP-RANKING PRODUCERS! MANY MORE THAN ALL OTHER COMPANIES! That^s how M-G-M removes risks which you have to face elsewhere! The solid rock of security on which M-G-M bases its studio production is that, come what may, you are protected. WE WILL NOT ALLOW THE SAFETY OF YOUR THEATRE INVESTMENT TO REST ON THE GENIUS OF ONE OR TWO OR THREE! M-G-M's production ranks are rich with talented showman brains ready for any emergency. You do not have to keep your fingers crossed! Avoid thisl Do it the M-G'M wayl THAT GOES FOR STARS THAT GOES FOR DIRECTORS THAT GOES FOR WRITERS THAT GOES FOR STORY PROPERTIES THAT GOES FOR M-G-M in 1939-40 There's Safety in Numbers! Look! (next page) YOUR BOX-OFFICE WILL REMEMBER M-<^^Ms f/ 0 1939-1940 A milestone in the annals of show business! Unfeeling the bank -roll for the greatest stage hits, mosflce^Lel^rated book successes! Reaching for the stars at unprec^ented cost to add names and yet more names to the already^ fabulo aggregation of M-G-M personalities, A fortiSe^ ^^a^ for advertising ! With our customers of Fifteen Friendly Years we set out to make 1939-1940 a box-office celebration to be remembered in the glowing pages of this industry's history! (Tuva tKe ^ovoing pages now I) ONLY ONE COMPANY CAN COMMAND SUCH MILLION DOLLAR PROPERTIES! Brilliant with Multi'Star Casts! "QUO VADIS." A MARRATIVE OF THE TIME OF NERO, CHAi'TKK T. \ 9 ~ 1 VADlsr y»)„-M , . itfltt \\ ho - , tlirri- ... Stage Hits! Best^Sellersl (A St:lznick-Intema:ional Picture. Produced by David O. Selznick) FANNIE HURirf Novel ^MiiirveoKnt. Tbcbook ii eucacuJtf big; it* bi|- neu lytn^ ia otu ihtng— ihr crcioofi of ■ •upcrb ctuncier — [hrawgb WDon chr rni o/ cbc book be- coffld ugniAcini.Throggfa ihr inuQorul cva of aa old woman, we w«(di what life doa lobcr dan." ~N Y S-«. "A villi. gtOCTOU oovd of a Nrw Yorii mainafdi. A book thai mi itscll a Urge Kope' — N Y HtrtHTfi^t. CREAT LAUGHTER In CAN'T ■HAPPEN 1 1 HERE A Novel by ^ A treasure-house of famed titles! A fortune in thrilling properties! Big Star Names for Big Hit Titles! HEW BRVMMELL 1,3 ;ik u-ilh > 'ill >i.-nouy.!y, I wish H you what .■v'.i>'h! your SPACE IS LIMITED! Therefore we show only a few of the many Big Properties planned for 1939-40! OPEN DOOR POLICY A Preamble of Sincere Frankness! Take the keys and enter the treasure house of our production. We have no secrets from our customers. M-G-M would prefer to be able to say right now that each one of the pictures on the following pages will be delivered as described, and that the casts as contemplated now will remain intact months from now. But our customers of Fifteen Friendly years know the sincerity of our methods which make understandable to them why we re- serve the right to amend our plans to meet changing conditions, new trends during the course of a long year. We report herewith the early status of what is destined to be the most ambitious and costly studio expenditure in the history of M-G-M. The ultimate perfection of each production is our sole concern and yours. Time and circumstance may necessitate changes but they will be changes designed for betterment only. The 15th Anniversary line-up of M-G-M will be notable for multi- starring pictures, for the importance of the properties selected and for the scale on which they are made. A MINIMUM OF 40-A MAXIMUM OF 52 The following is a tentative prospectus. From these and others, M-G-M's 1939-1940 releases will be drawn. NORTHWEST PASSAGE, to resume produc- tion on location in May; based on Kenneth Roberts' famed best-seller; King Vidor direc- tor; Spencer Tracy, Robert Taylor. THE WOMEN, sensational Claire Boothe stage hit of Park Avenue's wives and sweethearts, starring Norma Shearer, Joan Crawford, Rosalind Russell and an all-female cast of about 40 players; George Cukor, director. GONE WITH THE WIND, Margaret Mitchell's most discussed book of our time; Clark Gable, Vivien Leigh, Leslie Howard, Olivia |i De Havilland, directed by Victor Fleming. In Technicolor. A Selznick- International Picture. Produced by David O. Selznick IT CAN'T HAPPEN HERE, based on Sinclair Lewis' famed novel of upheaval in America. ZIEGFELD FOLLIES. Gigantic new type of musical entertainment, as pretentious as Ziegfeld would have made it if he had had M-G-M's resources; multi-starred. SILENT NIGHT, an exciting and highly roman- tic co-starring vehicle for the screen's singing sweethearts, Jeanette MacDonald and Nelson Eddy. MADAME CURIE, starring Greta Garbo; famed novel by Eve Curie depicting the thrills, hardships, struggles and final triumph of the discoverer of radium. NINOTSCHKA, comedy by Melchior Lengyel; Parisian and Russian background,, starring » Greta Garbo; Ernst Lubitsch director. THE WIZARD OF OZ. In Technicolor. Awaited by entire show world as the most amazing screen magic ever unfolded. Based on cele- brated L. Frank Baum's book of globe-circling fame. Cast includes Judy Garland, Frank Morgan, Ray Bolger, Bert Lahr, Jack Haley, Billie Burke and thousands of others. Directed by Victor Fleming. TONIGHT AT 8:30 is among the newly ac- quired important properties; Noel Coward's sensational international stage hit in which it is planned to star Norma Shearer. GUNS AND FIDDLES (temporary title), spectacular drama with music; Robert Taylor, Hedy Lamarr, Miliza Korjus, Robert Young; by Walter Reisch and Samuel Hoffenstein. A DAY AT THE CIRCUS, Marx Brothers; to start shortly. ON BORROWED TIME, Lionel Barrymore, Sir Cedric Hardwicke and Bobs Watson, the child sensation of "Boys Town" and "Calling Dr. Kildare"; stage hit by Lawrence Edward Watkins; director, Harold Bucquet. RETURN OF THE THIN MAN, by Dashiell Hammett; William Powell, Myrna Loy. BROADWAY MELODY OF 1940. Fred Astaire, Eleanor Powell in the most sumptuous of this successful series; novel story treatment. BABES IN ARMS, musical drama novelty, based on Rodgers and Hart stage success; large cast includes Mickey Rooney, Judy Garland, June Preisser, Betty Jaynes, Douglas McPhail; Busby Berkeley, director. (More great productions listed two pages beyond— ►) NO MATTER IF YOU^RE BIG CLARK GABLE NORMA SHEARER OR LITTLE! THESE STARS in M-G-M HITS will g I ve you SECURITY! HEDY LAMARR SPENCER TRACY MICKEY ROONEY WALLACE BEERY / EDDIE CANTOR It would take a complete issue of a magazine to fully illustrate the entire gallery o M-G'M personalities. In addition to the 24 stars above there are 53 other importan featured players, most of whom would be considered of STAR rating by any othe company. And all are under exclusive contract to M-G-M. In its extensive directoria and writing ranks M-G-M likewise pridefuUy includes the outstanding hit-creators o the industry. There's safety in numbers and M-G-M backs its assurance of a new yeai of big attractions with a large and expert personnel. ROBERT TAYLOR JOAN CRAWFORD JEANETTE Mac DONALD NELSON EDDY MYRNA LOY GRETA GARBO WILLIAM POWELL MARGARET SULLA VAN MARX BROTHERS ROBERT DONAT ROBERT MONTGOMERY ELEANOR POWELL LIONEL BARRYMORE ROSALIND RUSSELL JAMES STEWART JUDY GARLAND And Remember : M-G-M's Promotion Plans cat! for the expenditure of $2,500,000, the G re a I est of all ti me! (Continuing 1939- 1940 Prospectus from preceding pages) THE YEARLING, Marjorie Kinnan Rawlings' successful novel; Victor Fleming, director. WINGS OVER THE DESERT, Harold Buckley's melodrama of aviation over Sahara. SEA OF GRASS, Conrad Richter's novel of embattled farmers and cattle men in New Mexico; awaiting availability of Spencer Tracy and Myrna Loy. KIM, Kipling's famed novel, plans for which call for record studio budget. SOLDIERS THREE, another Kipling thriller. I QUO VADIS, a multi-starred production by the creators of "Ben Hur." THE RUINED CITY, starring Robert Donat; based on the celebrated novel "Kindling." THE GREAT CANADIAN, Clark Gable and Myrna Loy; story of the American hockey circuit by Robert Hopkins and Vicki Baum. HOUSE OF GLASS, melodrama by Max Marcin; Joan Crawford. A LADY COMES TO TOWN, by Clements Ripley; being prepared for Joan Crawford. BEAU BRUMMEL, by Clyde Fitch; planned to star Robert Donat. I HAD A COMRADE, descriptive of present- day conditions in Germany; by a British ! nobleman. Viscount Castlerose. AMERICAN NEWLYWEDS. Introducing a new family series, dealing with a typical young married American couple; now being devel- oped by those who created the Hardy and Kildare series. MAY FLAVIN, Myron Brinig's novel of an abandoned wife's life struggle. THUNDER AFLOAT, Ralph Wheelwright and Commander Harvey Haislip's story of sul> marine chasers during last war; Wallace Beery. SMILIN' THROUGH, starring Jeanette MacDonald; a triumphant musical version of the immortal heart-stabbing romance. I LOVE YOU AGAIN, by Octavus Roy Cohen; awaiting availability of William Powell and Myrna Loy. HANDS ACROSS THE BORDER, by Gene Towne and Graham Baker; friendly rivalry on the hockey field between Canadian and U. S. military academies; starring Robert Taylor. EARL OF CHICAGO, starring Robert Montgomery; Brock William's engaging, fast-moving story. THESE GLAMOUR GIRLS, Cosmopolitan Magazine story by Jane Hall and Marion Parsonnet; for selected young female players. Further HARDY FAMILY and DR. KILDARE productions, continuing the high standard which have established these two great American themes among picture-goers. BALALAIKA, adapted from the successful London musical by Eric Maschwitz; Nelson Eddy and Ilona Massey, the exotic new prima donna ; big scale musical dramatic production. SUSAN AND GOD. Rachel Crothers' play starring Greer Garson, distinguished for her performance in "Goodbye, Mr. Chips." THE ZIEGFELD GIRL, all-star cast in story by William Anthony McGuire, author of "The Great Ziegfeld." WITCH IN THE WILDERNESS, novel by Desmond Holdridge; starring Spencer Tracy; KingVidor, director. LOVER COME BACK TO ME, based on Sigmund Romberg's "New Moon", starring Jeanette MacDonald, Nelson Eddy. GO WEST, a comedy of Indians, rodeos and the wild and woolly; now being prepared for the Marx Brothers by Bert Kalmar and Harry Ruby. A YANK AT ETON, by George Oppenheimer and Thomas Phipps; starring Mickey Rooney, to be produced by our successful unit which just completed "Goodbye,. Mr. Chips". WAR EAGLES, a novelty thriller combining imagination and living actors in a story of patriotic appeal; general treatment like that of "The Lost World" and "King Kong"; un- precedented production cost to bring you a , sensational attraction. BUSMAN'S HOLIDAY, the baffling and delightfully absorbing London murder mystery by Dorothy Sayers; starring Robert Montgomery. THE LIFE STORY OF THOMAS EDISON Spencer Tracy and Mickey Rooney respec- tively present Edison as boy and man. PARK AVENUE MODEL, starring Joan Crawford ; vivid, exciting and de luxe drama of a modern maiden in our streamlined generation. 20,000 LEAGUES UNDER THE SEA, Jules Verne's world renowned story in Technicolor. BANJO EYES, comedy-drama with music for Eddie Cantor. WINGS ON HIS BACK (title tentative), Myles Connelly's breezy, clever comedy story of an aviatrix and aviator; James Stewart. NICKEL SHOW, "cavalcade of the motion picture business," with a central showman character; a strongly romantic story. JOURNEY'S END,based on Robert C. Sherriff's famous play; starring Robert Donat. THE ROSARY, Edward E. Rose's famed stage success. GREAT LAUGHTER, Fannie Hurst's cele- brated novel. SHOP AROUND THE CORNER, starring Margaret Sullavan, James Stewart, Frank Morgan; directed by Ernst Lubitsch. (next page says a mouthful!) SHELL-GAME OR SECURITY! You can remember the past You can profit in the present You can plan on the future With one company only! METRO-GOLDWm4MYER THE FRIENDLY COMPANY "Cornerstone of 11,000 Theatres" .1/hv 6, 1930 SHOW M N ■ s r u a d i^, u v i w Pa()c 23 Kennedy's orner Tluit ()ni;ili;i iircniiiTc o\ "L'nidii Pacilic" lived up to tlie high- powered precedent set by the new vogue of turning these western towns just about inside out to hail screen gUiritications of tlicm. Also it brought on to New York for a visit C. B. DeMille, hitting the ball hard with his iifty-tliird, or is it fifty-fourth?, feature. From ll;e showmanship stanilpoint not many directors get a marquee play on their creations — but C. B. docs, and his name means some- tliing. 20th Century-Fox sets a new precedent Saturday when it plays daddy to the broadcast of the Kentucky Derby, and everybody who's listening to how the horses are looking as viewed by the eye of experts in judging racing flesh and blood will also hear lots about "Rose of Washington Square". The Baird television sets for theatres came ashore from a liner recently. So far there's no infor- mation as to which Broadway house will install the first tele- vision outfit. Probably first event up when, as and if television makes a bow in the film theatres soon, will no doubt be a horse race or a fight — both of which also will be covered verv ably by news cameras so that all theatres everywhere can show the custom- ers the same thing, better if later First Crosby Film Playing at Music Hall For the first time in the history of the Radio City Music Hall, a Bing Crosby picture is playing that theatre. Universal's "East Side of Heaven", in which Joan Blondell and Mischa Auer are also featured, opened there last Thursday. Universal also an- nounced that "The Alikado" may go into the Rivoli following the current engagement of "Wuther- ing Heights" w'hich has one or two weeks to go. Important Dates May 8-10: United Artists sales con- vention, Los Angeles. May 8-10: Film Carriers Ass'n conven- tion, Park Central Hotel, N. Y. C. May 8-11: Columbia regional meeting. Atlantic City. May 14-16: Columbia regional meeting. Chicago. May 16: "Get Together of Good Guys" golf tournament and dinner, Conneaut Hotel. Conneaut Lake Park, Pa. May 18: Edwin Bergman outing and dinner, Mahoning Country Club, Girard. Ohio. May 20-22: Columbia regional meeting, Los Angeles. May 21-27: Silver Jubilee of Morris Joseph, Universal branch manager at New Haven, Conn. May 23-24: Kansas-Missouri Theatre Ass'n convention, Kansas City. May 23-25: N. Y. Allied "World's Fair convention." Hotel Astor. June 4-6: Theatre Owners of North and South Carolina convention. Ocean Park Hotel, Myrtle Beach, S. C. June S-10: Paramount convention, Hotel Ambassador, Los Angeles. June 12: MPTO of Va. midsummer convention. Roanoke Hotel, Roanoke. June 13-15: Allied National convention, Nicollet Hotel, Minneapolis. June 19-22: National Conference on Visual Education, Francis W. Parker School, Chicago. Among the home office executives who will attend the Columbia regional sales meetings are those pictured above and below. Above left to right are Rube Jackter, assistant general sales manager; Abe Schneider, treasurer; joseph McCon- ville, general manager of the foreign department; Maurice Bergman, director of advertising and publicity, and Max Weis- feldt. short subject sales manager. Below are Jack Cohn, vice-president of the company and Abe Montague, sales manager. Columbia Sales Forces Meet In Atlantic City On Monday First of Three Regional Meetings to Hear Product Announcement From Montague Columbia's sales force in the East and home office executives were preparing to gather at Atlantic City this week for the first of three regional meetings at which the company is ex- pected to announce the strongest'^ program of pictures it has ever Jack Cohn had. The group will gather in At- lantic City's Ritz Hotel on Monday. Heading the group o f home office executives will be Jack Cohn, vice ])resident of the companJ^ Abe Mon- tague, gen- eral sales manager will preside at the meeting. Other home office executives who will attend are Abe Schnei- der, treasurer; Rube Jackter, as- sistant gen- c r a 1 sales manager; Joseph Mc- Conville, for- eign sales manager; Louis Astor and Louis W e i n b e r g , circuit sales managers; Max W e i s - feldt, short subject sales manager; Leo Jeffe, H. C. Kaufman, Maurice Bergman, Maurice Grad, George Josephs, M. Hannock, Al Seligman, W. Brennan, Frank McGrann, A! Sherman and B. E. Zeeman. The company is expected to an- nounce a program of 40 features with several big name directors signed to make them. In addition to the 40, Frank Capra's "Mr. Smith Goes to Washington", now in production, will be released by the company under a separate contract. There will probably be a number of Westerns announced and the usual quota of short sub- jects. Abe Montague Following the Atlantic Citj' meeting the group will go to Chi- cago for the second of the re- gional meetings and after that to Los Angeles for the last of them. NOTARWS TO COAST Paramount Theatre Execu- tive Gets Post in Studio Louis Notarius, who for the past 14 years has been connected with the Paramount theatre department, leaves for the Coast next week for a post in the Paramount studio where he will work with Y. Frank Freeman. He will bring the view- point of the experienced theatre man to Paramount production. Some of his work, reviewing pictures for the Paramount theatre partners, he will continue on the Coast, while the re- mainder will be split up amongst various other executives in the home office. He is scheduled to leave New York next Friday PRANCtS Mei?C£R Page 24 SHOWMEN'S TRADE REVIEW May 6, 1939 MGM ADDS TO STARROSTER Cantor, Astaire In New Pictures Dallas Variety Club s Delegates The 17 men pictured above were photographed when they pre- sented a portrait of R. J. (Bob) O'Donnell, to the subject himself. Then they all left for Detroit for the National Variety Clubs con- vention. Left to right in the bot- tom Tovf are B. C. Gibson, Special Sales Representative, United Art- ists; Harry Sachs, Chief Booker, Interstate Circuit; Buddy Har- ris, General Sales Manager, TAD Screen Advertising; Lloyd Rust, Branch Manager, Republic; Burt King, Division Manager, RCA; George O'Rourke, President, O'Rourke Construction Co.; Duke Evans, General Sales Manager, Evans Printing & Poster Co. Second row left to right: Jack Underwood, Branch Manager, Columbia; J. O. Cherry, City Manager in Dallas, Interstate Circuit; Bob O'Donnell, Vice President and General Manager, Interstate Circuit and Chief Bark- er of the Variety Club of Dallas; Wallace Walthall, Branch Man- ager, National Screen Service; E. J. Solon, Treasurer, Interstate Circuit; Paul Short, Division Manager, National Screen. Top row left to right: Meyer Rachofsky, Vice President, Mer- cantile National Bank; Robert L. Jones, Chief of Police of Dallas; Elmer Zrenner, Sound Super- visor, Interstate Circuit; Frank Starrs, Director of Advertising and Publicity, Interstate Circuit. ROBINSON ALSO JOINS MGM announced this week a supplementary list of titles and stars which will augment its pro- gram for next season, announced at the convention in March. There will be from 44 to 52 pic- tures on the new program. New star additions include Ed- die Cantor, Fred Astaire and Ed- v/ard G. Robinson. James Stew- art has also been elevated to star- dom. Cantor will appear in "Banjo Eyes", a comedy drama with music. Fred Astaire will co-star with Eleanor Powell on "Broad- way Melody of 1940". Norma Shearer will star in "Pride and Prejudice" from the novel by Jane Austen, following completion of "The Women" m which she is starred with Joan Crawford and Rosalind Russell. Jeanette MacDonald will appear in a musical version of "Smilin' Thru" which Norma Shearer made several seasons ago. She will be co-starred with Nelson Eddy in "Silent Night" and "Lover Come Back to Me". Nel- son Eddy will also be seen in "Balalaika" with Ilona Massey. "Park Avenue Model", to be produced from an original story by John Larkin and Jerry Hor- win, has been added to Joan Crawford's starring schedule, which already includes "House of Glass", "A Lady Comes to Town", in addition to "The Women". "American Newlyweds" will in- troduce a new family series, deal- ing with a typical young married American couple. Robert Montgomery will go to England to star in two pictures: "Earl of Chicago", an original story by Brock Williams, and "Busman's Holiday", based on a novel by Dorothy Sayres. These will be produced at the Denham Studios on the same large scale as "A Yank at Oxford", "The Cita- del" and the recently completed "Goodbye, Mr. Chips". Busby Berkeley and Norman McLeod have been signed to di- rectorial contracts at the Culver City studios. Greer Garson, who appears opposite Robert Donat in "Good- bye. Mr. Chips", will be starred in "Susan and God", the play by Rachel Crothers. Donat will have the leading role in "Ruined City", based on the novel "Kindling" by Nevil Shute. Spencer Tracy will be starred in "Witch in the Wil- derness", to be directed by King Vidor from the novel by Desmond Holdridge. Mono. State Salesman Detroit — Formerly office man- ager for RKO Radio Pictures, Clive Waxman has been ap- pointed state salesman for Mono- gram. VARIEH CLUBS RE-ELECT HARRIS More Than 600 Delegates, Guests, Attend Meet Detroit — A banquet at the Book Cadillac Hotel attended hy more than 600 delegates and guests climaxed the fifth annual conven- tion of the Variet}^ Clubs of America, which closed here Sat- urday. Mayor Richard W. Read- ing, John B. Kennedy, Lloyd No- lan, Malcolm W. Bingay, editorial director of the Free-Press, and Edgar Guest were included among the speakers and guests of honor. George Jessel and Ethel Shutta headed an elaborate floor show. John H. Harris, Pittsburgh, was re-elected chief barker for the fifth time; Duke Clark, Cleveland, first assistant chief barker; John J. Maloney, Pittsburgh, second assistant chief barker; Frank Drew, Cleveland, national prop- erty master, and James Palmer, Pittsburgh, national dough guy. The 1940 convention will be held in Dallas, Texas. Anti-Duals Bill Springfield, 111. — A bill to pro- hibit double features in Illinois has been advanced by the House to its third reading, thus indicat- ing an early vote. CAN.EXHIBSTO DRAFT REFORMS Indicate It Will Call For Sweeping Changes Toronto — A move has been for- mally launched here by the Inde- pendent Theatres Association in behalf of Canadian indie exhibi- tors who want a trade practice of their own. The Association is canvassing its membership for suggested reforms, with subjects of clearance, priority and revision of the Standard License Agree- ment getting strongest attention. When the suggested draft is turned over to distributors, indi- cations are that ITA will call for sweeping changes. Actual standardization of the license agreement is wanted by ITA, who would rule out so- called surprise clauses on the schedule side and would have any departures from the standard form printed in bold type as a tip-off to exhibitors. Tax May Close Theatres Quebec — Unless some modification of Quebec City's ten per cent tax on all admissions to theatres and places of amusement, now in effect, does not materialize, it is believed many Quebec theatres will close their doors- PLAN EXHIB. VOTEOILCODE Allied to Seek Action At Convention HOPES IT'S CONCLUSIVE Regardless of organization af- filiations, all independent exhibi- tors will be asked to vote on the acceptance or rejection of the trade practice proposals when Al- lied holds its national convention at the Nicollet Hotel in Minne- apolis, June 13-15. In a formal announcement from his Dallas headquarters. Col. H. A. Cole asked for a settlement of the reforms argument "once and for all" and stated that a session would be set aside for discussion of the subject by representatives of exhibitors and distributors. "Each theatre owner will be given an opportunity to hear the other side, and from there on he is on his own," Cole said, then continued: "If the majority of independent theatre owners in the U. S. want to accept the trade practice reforms as submitted by the producers, you may rest as- sured that the members of the ne- gotiations committee and all offi- cers of Allied will find no fault, and we are positive representa- tives of the producers-distributors will feel likewise." Nothing up to the present time has been done to settle the con- troversial statements in regard to exhibitor reaction to the Neely Bill and the trade code. Cole pointed out. While one group con- tends the Neely Bill would hurt the independents, another takes an opposite view. If representa- tives of production, distribution and exhibition meet in one ses- sion. Cole believes the matter can be settled. FOR FAIR VISITORS Variety Club Will Establish Headquarters in N. Y A headquarters for members of the National Variety Clubs and others associated with the motion picture industry who visit the New York World's Fair will be established by the National Va- riety Club, probably at the Hotel Astor in the near future, it was announced last week' in Detroit by John H. Harris, national chief barker. If the venture is success- ful, it is possible a New York tent will also be established. Okla. MPTO Will Convene in June Oklahoma City — Annual con- vention of the MPTO of Okla- homa will be held here June 19-20 or June 26-27, it has been an- nounced by Morris Loewenstein, president. National legislation, the MPTOA program and the trade pact will be discussed by Ed Kuykendall, MPTOA prexy. .l/,;v 6. 1939 S ir () VV M K N ' S A I) 1-: R I'. V 1 r<: w Page 25 Captain Fury UA ( //i'//v.\'ii()(/ I'rcviczv) Drama 92 mins. Thrilling Action Drama with Fine Cast and Plenty of Comedy; Is Sure to Please (National Release Date, May 2b) Cast: Brian Aherne, Victor McLaglen, June Lang, John Carradine, Paul Lukas, George Zucco, Douglas Dumbrille, Virginia Field, Charles Middleton, Lawrence Grossmith, Lumsden Hare, others. Screenplay by Grover Jones, Jack Jevne and William DeMille. Pro- duced and directed by Hal Roach. Plot: Zucco rules a vast territory in Australia with an iron hand, and controls the wool industry, even going so far as to rustle sheep. His guards oust the nearby settlers by raiding their gardens, killing their livestock and burning their homes. Among the prison- ers arriving on a recent boat and immediately assigned to Zucco's compound is Aherne, along with A'IcLaglen, Carradine and others. He be- comes the leader of the prisoners. Mergon, a Zucco henchman, is burned to death ; but the settlers believe it is Lukas, father of June Lang. They accuse Aherne of the murder and he is put on trial. Lukas, however, is dis- covered imprisoned by Zucco, and Aherne is released. SUMMARY: Action fans will relish this Robin Hood tale of early Australia. Loaded with thrills, fast riding and plenty of comedy, it contains all the time-honored ingredients necessary to amuse and entertain audiences interested in the good old-fashioned outdoor melodrama. They'll enjoy the two top stars, Victor McLaglen and Brian Aherne. Mc- Laglen, because of his fine portrayal of a rough and hilarious kleptomaniac and Aherne for the splendid way he handles his role. John Carradine, George Zucco, Douglas Dumbrille and June Lang all contribute note- worthy performances. This is the first pic- ture Hal Roach has directed in five years, and he proves he hasn't forgotten what it takes to please at the box office. For street ballyhoo have man with ten-gallon hat, ride a horse around town with sign "I am Captain Fury." Canvas bag with coins could be dis- played in lobby, offering prize to the one guessing the amount contained therein. Na- tives of Australia living in your community could be given complimentary ticket of ad- mission. OUTSTANDING: Brian Aherne and Vic- tor McLaglen. Catchline: "The Robin Hood of earlv Australian history." CFAMILY) Rose of Washington Square (Hollywood Previezi') 20th-Fox Musical-Drama 86 mins. Mass Appeal To Perfection Entertainment Fills Bill As A Showman's Delight (National Release Date, May 12) Cast: Tyrone Power, Alice Faye, Al Jolson, William Frawley, Joyce Compton, Hobart Cavanaugh, Moroni Olsen, E. E. Clive, Louis Prima, Charles Wilson, Ben Welden, Horace MacMahon, Paul Stanton, Maurice Cass, Bert Roach, others. Associate Producer and Screen- play by Nunnally Johnson, based on a story LEGION OF DECENCY RATINGS: (For Week Ending May 6) SUITABLE FOR GENERAL PATRONAGE Fixer Dugan Sorority House Romance of the Redwoods Code of the Secret Service SUITABLE FOR ADULTS ONLY Wanted by Scotland Yard Outside These Walls Boys Reformatory Stolen Life by John Larkin and Jerry Horwin. Directed by Gregory Ratoff. Plot: Jolson works in a cheap burlesque house, at the same time trying to help Alice Faye land a theatrical contract. The two work out an act together, but their attempts to interest theatrical agents fail. Rose goes to a small hotel away from New York. There she meets Power, and the two fall in love. Power is involved in a confidence game, but skips out before Alice discovers the kind of man he really is. Meanwhile, Jolson signs up at the Winter Garden as a solo act, and with the help of a stooge, Cavanaugh, goes over big. Alice returns to New York as an entertainer in a speakeasy. Power comes there with two suckers he expects to fleece, but learning the place will be raided, goes to Alice's rescue. Learning of Power's character, Jolson later beats him up, but Alice sticks by him. Reform- ing, Power returns the money he had gained illegitimately. He gets into more trouble, and is sentenced to prison. He takes on new life when he learns Alice still loves him and will wait. SUMMARY: If you've looking for mass appeal entertainment this tuneful cavalcade should fill the bill to perfection. With three dominant names for the marquee and a powerful story well acted and directed. Twentieth Century-Fox again comes through with a showman's delight. Al Jolson and Alice Faye sing a score of outstanding song hits of yesteryear that will thrill young and old and Tyrone Power handles an unsympa- thetic role with such marked ability that it will not only satisfy his host of fans but will add many new ones. William Frawley and Joyce Compton head a competent supporting cast. Gregory Ratoff does an inspired job of direction with an eye toward showmanship values. Arrange with auto dealers to stage a parade of cars of old vintage bearing ban- ners and blondes who throw out small paper roses tabbed with the name of the picture and your playdate. On the order of "Poppy Day," you might arrange a "Rose Day" for charity. Use a public address system for playing the hit songs. Use giant blowups of Power, Miss Faye and Jolson. OUTSTANDING: Gregory Ratoff's direc- tion. Catchline : "The Great White Way when Broadway was Broadway." (FAMILY) It s A Wonderful World MCM Mystery-Comedy 86 mins. You'll Agree It Is When You Hear Your Patrons Guffawing at This Grand Comedy (National Release Date, May 19) Cast: Claudette Colbert, James Stewart, Guy Kibbee, Nat Pendleton, Frances Drake, Edgar Kennedy, Ernest Truex, Rich- ard Carle, Sidney Blackmer, Andy Clyde, others. Screenplay by Ben Hecht, based on an original story by Ben Hecht and Her- man J. Mankiewicz. Directed by W. S. Van Dyke, II. Produced by Frank Davis. Plot: Stewart, a private detective, has the job of keeping millionaire playboy Truex out of trouble. Truex is framed on a murder charge, trumped up by Frances Drake and Blackmer so that they'll get Truex's money after he is convicted and put to death in the electric chair. Stewart keeps Truex under cover, but is discovered, and sen- tenced to prison for conspiracy. He es- capes and meets Claudette. At first she's always in his way as he tries to find an- other man marked for death by Blackmer, but eventually she becomes of great assist- ance to him. Finally, at a summer stock theatre, Stewart solves the mystery with the aid of Claudette, and playboy Truex is saved. SUMMARY: Overflowing with hilarious situations, smart lines and top-notch per- formances by Miss Colbert and Stewart, this is a film you'll be happy to serve your patrons as a grand Springtime tonic. Al- though it's on the mystery side, the plot is so different from the ordinary mystery, and the production and direction is of such cali- bre that "It's a Wonderful World" can be placed at the top of your preferred date list. Claudette Colbert, besides seeming lovelier than ever, has the kind of role audi- ences like to see her play. James Stewart is excruciatingly funny, especially when he adopts a Scout uniform and thick-lensed spectacles to elude his pursuers. Additional laughs are provoked by Guy Kibbee, Nat Pendleton and Edgar Kennedy. This is just the kind of picture about which your patrons will enthuse to their friends. Don't hesitate to give it the gun by means of a big pro- motional campaign. Sell Colbert and Stew- art as a lovable, laughable pair of sleuths. With the title as the basis, you should find it comparatively simple to promote a co- operative ad page from local merchants. In all probability there will be plenty of tie-up stills available for your use when the film is released. OUTSTANDING: Claudette Colbert and James Stewart. Catchline: "Here's the sprightliest Spring- time mystery-comedy that ever made you say 'It's wonderful'." (FAMILY) Blue Montana Skies Republic Western 56 mins. Gene Gets His Man in the Northwest, And Action Fans Get Lively Film Fare (National Release Date, May 4) Cast: Gene Autry, Smiley Burnette, June Storey, Harry Woods, Tully Marshall, Al Bridge, Glenn Strange, Dorothy Granger, (Continued on page 40) For Additional Exploitation Ideas on These Pictures Consult Encyclopedia of Exploitation — See Back Cover Page 26 SHOWMEN'S TRADE REVIEW May 6, 1939 IN THE EDITOR'S MAIL BAG Editor, Showmen's Trade Review : While series pictures have been doing pretty well as a rule — I believe there are getting to be too many series. Musicals have lost a great deal of their appeal to my audience. By this, I mean, the type like "Broadway Melody", "Sweet- hearts", etc. Musicals like "Sing You Sinners" and "Cocoanut Grove" are O. K. The biggest complaint I have against any one company is the poor sound. South Dakota exhibitor Editor, Showmen's Trade Review : For God's sake, try to get Fox to give Jane Withers a break. The spending of a million on Shirley Temple pictures and a couple of hundred thousand on the Withers gives me a pain in the posterior. Temple is deader than a last year's bird nest, while Withers keeps right at the top despite no budget, no cast, no story — no nothing. Small town in Kansas Editor, Showmen's Trade Review : With regard to the short subjects, my patrons are frank to say that they do not want any type of travel or educational sub- ject. When they come to the movies they want to be amused and entertained and not educated. There is still room in our terri- tory for good two-reel comedies such as are put out by Columbia. Regarding features, I believe that there are entirely too many family and other type series of features. My patrons demand va- riety and will not go for sameness over and over. North Carolina exhibitor Editor, Showmen's Tr.ade Review : Your trade paper is fine, but my pet peeve is — How can reviewers looking at pictures get all hopped up over some bum picture and rave about the box office possibilities when a dumb halfwit can see that the pic- ture wall starve any place you play it. The best example v^'as "Boy Meets Girl". Either the reviewers go screwy or the people are 100% nuts and after twenty years I know the people are right. One of the most im- portant features of any trade paper so far as the small town exhibitors are concerned is good honest reviews. Iowa exhibitor Editor, Showmen's Trade Review: I want to say, if you'll permit me, that your "Leaders" is about the most intelli- gent I have ever seen. You certainly de- serve a lot of credit for arranging such an analysis and I am sure it will do a lot of good towards guiding production and ex- hibition in the 1939-40 season. In addition, since I'm finally writing to you after all these months of silence, I want to tell you some things about your paper. The listing of the short subjects in every issue with a notation as to its value for entertainment is mj^ one and only guide for the booking of shorts. You know I sel- dom get a chance to see shorts prior to booking and consequently I need a good guide. During the past year I have used your short subject pages every week. They guide me in booking mj'- shows intelligently and I just want you to know that I appre- ciate this service. Then, there's the "Showmanalysis" series. Nobody else in the business goes to all the trouble you are going to to make the pic- tures easier to sell to our audiences. Of course, the press sheets seem to be indis- pensable. I suppose we'll always have and need them. But this series which you run every week in your paper is a god-send to fellows like me who can't get in to see every important picture and understand what it's got that we can use for sales angles. If nobody else ever throws bou- quets at you for this service, just remember that I'm throwing one now. Your series of articles about your trip *o the Coast last fall were highly illuminat- ing and very informative. Some fellows niiL;iit read it as a gossip column, but I am glad you wrote as you did for it was not only easy to read but easier to understand. To me it was like taking a trip around the places and I'm thankful I was able to get such an excellent picture of what goes on in and around Hollywood. Thanks again for all your services and please excuse me for not having written sooner. I am always so busy around m^- the- atre looking after one thing and another that I don't take time out occasionally, as I should, to say a kind word to someone who's doing a good job for others. Best of luck and good wishes and I hope all ex- hibitors treat you as swell as you deserve. Thomas Di Lorenzo New Paltz, N. Y. Editor, Showmen's Trade Review: If the great (?) would give us pictures like "Alexander's Ragtime Band," "Boys' Town," "Test Pilot," "Judge Hardy" series, good football pictures, good musicales and westerns and cut out the foreign and high- brow stuff we'd be O.K. Eastern Ohio Exhibitor Editor, Showmen's Trade Review: Seems funny to select ten features on the Leaders' Survey from one major's list and then place them third as best money maker on the ballot. The answer is simple: swell business — high rentals — no profit — as usual. Kansas Exhibitor Editor, Shov»'men's Trade Review I just have a remark to make. Have you noticed lately the very dark printing of pictures. This may be considered art or technique, but it most assuredly takes a lot away from the entertainment value of a picture. The patron has to concentrate and peer at the screen to try and determine what is going on, and so there is really no relax- ation any more in going to a movie. I am not talking from my own view- point (although I agree), but I come in daily contact with every one of my customers and they make no bones about how they feel about it. This is not the case with one company alone, but it is more so with some than with others. Oh, Yes! The public is not very much interested in what goes to win an academy prize or who wins which or what. All they want is entertainment without effort and — after all — why shouldn't they get it! God knows we pay enough for it! Think it over. Western Canadian exhibitor. Editor, Showmen's Trade Review: I can't tell you much about it, but one thing I can tell you and that is that show business is not what it was years ago. When we had higher picture prices we had fair or rotten pictures. When prices were lower, showmanship was much better and more monej' was made at the end of the week. Now you give your patrons a picture, stage sliow, comedies and cartoons and charge them very little more for it, but your stage show is rotten and j'our pictures only fair. I still think that we ruined show business by giving people more and more every day. Frankly, people don't want that. They do not want doubles. But some crazy showmen think that they beat the next theatreman by doing this. According to my way of thinking, if the producers would stop mak- ing so many pictures we would be better off. They ought to make more good pic- tures. I play a good picture in this small town of 5,000 people four, five and six days and I do very well. However, when I get a "stinker" they won't come in because they all know about it through Fidler, and all magazines. You know that in this busi- ness there are no more secrets. If they would lay of? the radio and magazines we would be much better ofif. Good exploita- tion, good paper and good mats sell shows. Ohio exiiibitor Unique Foyer Display Expresses Title's Theme This unique method of selling the youthful, carefree theme expressed in the title of Uni- versaVs "Youth Takes a Fling" was devised by Dave Martin when he zvas at the Fox Bruin Theatre, IVestwood Village, Los Angeles. Vira Duronslet, pretty Bruin usherette, is demon- strating the miniature scale-model railroad which ivas promoted free for foyer use. Great stuff, Dave, but our heart belongs to Vira. Martin is nozv at the Paramount, Hollywood. in 21 lONAL MAGAZINES including SATURDAY EVENING POST * COLLIER'S * LIBERTY ★LIFE * LOOK * TIME * PHOTO- PLAY and all fan magazines With this advance selling, get ready to give this show everything youVe got HOWARD HAWKS' PRODUCTION 'CARY STARRING ■TEAS ^ CO GRANT^ARTHU THOMAS MITCHELL • RITA HAYWORTH • RICHARD BARTHELMESS STORY and DIRECTION by HOWARD HAWKS (men glay by Jules Furthman /7 Qolu^niua. PidtMe PRINTED IN U.S.A. CONTEST WITH IN PRIZES ON ONLY ANGELS HAVE WINGS As an incentive to all theatre managers and advertising men to develop EXTRAORDINARY campaigns on ONLY ANGELS HAVE WINGS, COLUMBIA will offer $4,000 in prizes for the best campaigns inclusive of advertising, publicity and exploitation. The contest is open to everyone and prizes will be awarded strictly on the merits of the campaigns regardless of the sizes of the communities. A committee of judges, to be announced shortly, will make the awards. FIRST PRIZE .... $1,000 TEN PRIZES ... of $300 each # For further details watch trade paper ad- vertising on ONLY ANGELS HAVE WINGS and the next issue of The Columbia Mirror Paqc 3c SHOWMEN'S TRADE REVIEW May 6, 1939 \ PROGRAM EXCHANGE Examples of Typical Tabloid Theatre Publications Here are typical samples of tabloid theatre publications. On the left is part of a page of Maurice Osterman's Movie Guide, ivhile on the right is the front page of the paper issued by At Marks. You'll find more about these programs in the accoinpaiiying article. An ''Inside" Peek at Osterman's Breezy Paper Revealeth Interesting Sidelights Looking through the paper, you'll note that Shea programs are conspicuously present, as they should be, yet do not dwarf the other contents. There are plenty of short, snappy items ; a feature box here and there ; photo- graphs of Hollywood styles to please the fem- inine readers ; a "letters to the editor" column in which tlie fans root or razz ; an editorial column written by guest movie-star editorial- ists; a special feature by Alexander Woollcott; personal stories about the stars, and a car- toon feature on facts about Hollywood. New Members Added This Week )UNE Tom Pringle, Ideal 'I'heatre, 'J'oronto, Canada. Al Marks, Landis Theatre, Vineland, N. J. T. G. Ehrsam. Theatre. Huntincton Station, T.. T. Slielby McCallum, Benton Theatre, Benton, Ky. THE major portion of our discussion this week will be devoted to the tabloid paper. Movie Guide, edited and published by Maurice Osterman in the interests of all Shea The- atres. Osterman was brought to our atten- tion some time ago by William B. Justice, who aids in the publication of Cinonag for the Capitol and Majestic Theatres, Para- gould. Ark. Recently Osterman became a member of the STR Program Exchange. A copy of Movie Guide, we are informed, has been sent to each and every member, so that any of you reading this will know just what we're talking about. Size 85^ by 11^ inches, when folded, Mozne Guide gives the appearance of a small tabloid ; but the fact that it is larger than seems apparent at first glance is known as soon as it is unfolded. When this is done, you have a WYi by ap- proximately 17-inch format. We don't have to tell you what's on the front page except i., ^ ^ ^ ^, ^ that it's in typical newspaner style. You can ^ote as you go from page to page that readily denote a balance between headlines, although there are several advertisements the copv and photographic art. The "gossipy" P^'^s are so laid out that at no time does Hoilvwood column at the extreme left adds the reader sense that the ads are overshadow- puncii to the front page makeup. '"^ reading matter. The ads are evenly distributed throughout the publication; they are not bundled up on one page. Thus they Ynur Ar>r>1irntinti Rlnnh ^p*^ *° noticed. ±UUr rX^pilLULlUn nianfC ^,^]^ ^ ^^p^^. .^i^h as this for 3.-our guide /^li-n ^rkfl M '1 AI tf (and we might also include Cinemaq, North K^lip ana man now: Observer and Grand Theatre Nezvs) you should have little difficulty in turning out STR Program Exchange, your own tabloid newspaper. It can even be SHOWMEN'S TRADE REVIEW, smaller than those published by other ex- 1501 Broadway, change members. You can start out with only New York, N. Y. a four-page folder, if you wish, but as inter- Dear "Chick": — I hereby apply for membership in est develops and merchants see the large cov- the STR Program Exchange. I understand that entry erage their ads will get, you'll surely find it of my name on this coupon signifies a willingness to necessary to increase the number of pages and exchange theatre programs with other theatres, but perhaps the size. involves no other obligations. Seek the advice of your local printer as [vjg^g far as general make-up goes. Although you J. mav not know the first principles of page . ® make-up, copies of Movie Guide, Cinemag, City and other papers on your desk will aid you State materially. Follow their styles. But once you get the paper going, we're sure you'll discover a keen interest on the part of the public — a greater interest than is sometimes the case with the cut-and-dried program. It is our hope that members will consider the time and trouble Osterman has taken to see that they get copies of his paper, and that they will reciprocate the favor by sending liim their programs. He'll probably find a lot of good ideas to inject in his Moz'ie Guide, just as you'll get ideas from others. Al Marks, manager of the Landis Theatre, Vineland, N. J., comes through with a tabloid- type newspaper. Al has just joined the Pro- gram Exchange, and it looks as though his publication will find favor among theatremen. It's printed by the off-set process, and in spite of its small, compact size, manages to in- clude lots of news, art and advertisements. Special columns are written by the manager and members of his staff'. The new type pro- gram has been in effect since only March 5. Up to date, it looks as though Marks is doing a fine piece of work. Like the other tabloid theatre publications, his will aid in establishing one for >our theatre. Start exchanging with him now. We want to thank Tom Pringle, another new member, for the material he has sent from Toronto, Canada. Tom gets out a nice little program, and for special events he is- sues attractive handbills and heralds. For one of his stunts, he gives out small discs, in which the receiver places a penny. When he has 17 discs filled with as many pennies, he brings them to the theatre for a special treat. We're always glad to hear from Canadian exhibi- tors, so get in touch with us often, Tom. And, members, see that his name is added to your list. That's about all we have for this week. Next week we're going to tell you about an- other program from across the ocean. There'll also be other news of interest to members. So be on hand. A Note From "Zaza" For his engagement of "Zaza," Manager E. T. Arkin, of the Paramount Theatre, Chicago, distributed teaser cards, one of which carried a photo of Claudette Colbert in a dance costume, while the other carried the copy: "I'll be at Hammond 8168, Thurs- day, March 23. Give me a ring. — 'Zaza'." 6th NATHAN HALE, patriot, born 1755. He was the author of the phrase, "I regret that I have but one life to lay down for my country." Run an essay con- test on whether his sacrifice was justified with awards of guest tickets to winners. This is a good time to play "Sons of Liberty" in which Nathan Hale is briefly portrayed. 8th THEODORE ROOSEVELT creates the first conserva- tion commission, 1908. This occasion provides a good buildup for animal shorts. Tie up with local Sports- men's Association including fishing and gun clubs. 9th jOHN HOWARD PAYNE, author of "Home, Sweet Home" born 1791. Stage a Community Sing with this song opening and closing the program. Tie up with music stores for an essay contest on the real significance of this event in American history. 10th NATIONAL FLOWER SHUT-IN DAY. Sponsored by the Florists' Telegraph Delivery Association, c/o Brooke, Smith and French, Detroit. Admit any per- son bringing the equivalent of the admission price in flowers which you can give to local hospitals and shut-in institutions. Get the cooperation of the newspaper for this stunt, which can bring you an immense amount of goodwill. Start the ball rolling by giving a big bunch yourself. May 6. S 1 1 () \V M K N ' S '1^ R A I ) 1'". U I". V I I-: W Page 33 Display of Patent Models Department stores throughout the country are holding private exhibits of some thous- ands of original United States Government patent models ranging from 1807 to 1890, constituting a cross-section of American in- ventive genius and industrial development during the Nineteenth Century. With the belief that such an exhibit may interest exhibitors for displays in their lounges, lobbies or mezzanine floors, we in- vite you to communicate with the Editor of Showmen's Trade Review, who will be glad to direct you to the proper source for ob- taining full information as to the procedure in making an exhibit of this kind possible. Col. Inaugurates Contest on ''Angels Have Wings .As an incentive to all theatre managers and advertising men to develop extraordi- nary and unusual campaigns in connection with the forthcoming picture, "Only Angels Have Wings", Columbia will offer $4,000 in prizes for the best of these campaigns, inclusive of advertising, publicity and ex- ploitation. The contest opens on May 25 and will continue for six months. The first prize will be $1,000 and there will be ten prizes of $300. A comittee of judges, to be an- nounced later, each an expert in his field, will make the awards. These prizes are open to everyone and will be awarded strict- ly on the merits of the campaigns submitted, regardless of the sizes of the communities. Campaigns do not necessarily have to be based upon material in the press book and development of original ideas is encouraged. All material should be directed to the Con- t^est Committee, Columbia Pictures Corp., 729 Seventh Avenue, New York City. All material should be placed in books and if the nature of any part of the campaign is of such character that it can't be placed in a_ book, then photos should be submitted. Campaign books will not be returned to contestants; therefore, a duplicate of the material submitted should be kept bv the >ender. Working Model Displayed This Cedric Gibbons working model display on MGM's "Marie Antoinette" zvas used in the lobby of the Haiclhorne Theatre, Newark, A. J., by Manager Robert Flex. It attracted much attention from patrons entering and leaving. Flex also exhibited a display of stills indicating the technical side of ' the film especially for students. Morris Gives Some Sales Angles, Observations on Foreign Pictures Some Patrons Afraid of Missing Action If They Read Titles, He States WITH the slogan, "Distinctive films from home and abroad," the Uptown Theatre, Pasadena, Calif., presents to its patrons a foreign film presentation along with a domestic feature, according to_ Man- ager Walter Morris. Occasionally, if the feature from abroad is strong enough, Mor- ris prefers to run it alone, along with a program of diversified short subjects. For his exploitation, he contacts schools, foreign-speaking groups, music societies, PTA and the Better Films Association. Since his theatre does not cater to the masses, Morris feels that he is swinging more patronage his way by concentratin.g on a diversified, yet shorter program of one feature and short subjects. It's a job, he sa^^s, trying to "unsell the masses," but he is sure of success. We'd like to pass along some of Walter's observations. When mention is made that the attraction is a foreign film, "prospects seem to retire with apprehension about the entertainment value." The explanation that English titles translate the action doesn't seem to influence patrons. Furthermore, many of them "are so lazy they won't even take the trouble to read the titles because 'we can't watch the picture (action), too'." The latter point, Walter declares, is com- parable in a degree to those heard about the squeaky talkies when they were first introduced. Reasons for Foreign Dialogue Walter wonders why English dialogue isn't dubbed in, then answers his own ques- tion with the obvious answer that "a lot of patrons of the art theatres come to hear the actual dialogue to brush up on their native tongue or else to get help in their study of the language." However, he be- lieves that dubbing in the dialogue might extend the appeal of foreign films to the masses. The programs Walter distributes are as distinctive as the policy pursued in his the- atre. Inside, he lists the current attractions, the program for the coming week and one or two coming attractions. There is also a special note about the Uptown's Acousticon liard-of-hearing aids. No matter what the situation, this seems to us to be a good idea for any program. On the premise that the Uptown likes to please its patrons, Walter asks them a few ciuestions, with lines imprinted on which they are to write their answers. His ques- tions run, in this order: (1) What foreign language do you prefer in pictures? (2) What films would you like to see at the Up- town? (3) What newspapers do you read when seeking motion picture entertainment? Perhaps there are other exhibitors in cul- tural centers who are using a foreign film policy in their theatres. If you are one of them, we should like to have your reactions to this policy, plus the methods you use in advertising and publicizing your attractions. His Favorite Trade Paper Pearce Parkhurst, manager of the State Thea- tre, Torrington, Conn., had this picture taken of himself ivhile he was getting another idea on how to get more business for his theatre. Naturally, the source of his information is Showmen's Trade Review. There is no telling but that the ideas of several different exhibitors, all taken to- gefher, will materially aid each individual. So let us hear from you. And thanks to you, Walter, for your unusually interesting re- port on the foreign film situation. P. S. We nearly forgot to say that Walter issues special students' tickets, which ad- mit them to any performance at a reduced rate. And that he also sends out a post card on which patrons designate what lan- guage and type of films they prefer. Almost any exhibitor, we believe, would be wise in conducting a survey of this kind. He's apt to learn a lot about the public's varied tastes he never knew before, and would t'hus be better guided in arranging his pro- grams. FOR BETTER SHOW SELLING Showmanalyses Have Appeared In STR on Following Pictures Adventures of Huckleberry Finn Feb. 18 Broadway Serenade April 1 Dark Victory April 22 Flying Irishman March 11 Gunga Din Jan. 2S Hardys Ride High April 22 Honolulu Feb. 4 Hound of the Baskervilles March 25 Idiot's Delight Tan. 21 Jesse James Jan. 21 King of the Turf Feb. 25 Littie Princess Mar. 4 Made For Each Other Feb. IS Man of Conquest April 29 Prison Without Bars April 8 Pygmalion March II Spirit of Culver March IS Stand Up and Fight Jan. 7 Story of Alexander Graham Bell April 15 Streets of New York April 15 Tail Spin Feb. 4 Three Musketeers Feb. 11 Three Smart Girls Grow Up March 25 Topper Takes a Trip Jan. 14 Union Pacific This Issue Wife, Husband and Friend Feb. 25 Wings of the Navy Feb. 11 You Can't Cheat An Honest Man.... Feb. IS Zenobia Mar. 18 Page 34 SHOWMEN'S TRADE REVIEW May 6, 1939 THE Cecil Ceci giant world premiere of il B. DeMille's "Union Pacific" at Omaha, Nebr,, is now history — but history, incident- ally, which will be long remembered by the more than 250,000 folk who gathered there for the three-day "Golden Spike Festival." Certainly it was one of the most elaborate celebrations ever held anywhere, what with townsfolk, Union Pacific officials, Mr. DeMille and other Hollywood celebrities contributing to the festivities. And certainly it would be difficult to con- ceive of any other film deserving such a premiere. For, as we listen to the comments of '^Chick" Lewis who saw "Union Paci- fic", as we read the high praise bestowed on it by the trade press, we come to the realization that here indeed is a motion pic- ture destined to be recorded as a full- fledged epic. Yes, many pictures have been termed epic, some of them rightfully so, others not. But it remained for DeMille to lend credence to the term, to make it actu- ally mean something. Therefore, on the entertainment score, you have nothing to worry about if you have "Union Pacific" dated. You have a gi- gantic film that's sure to thrill and enter- tain every man, woman and child who has the good fortune to see it. The only thing you need worry about is your obligation as a showman to give it an extensive advertising and exploitation campaign. You can't date it, and forget it. "Union Pacific" is too big for that. You've got to gather your entire stafif, and map out a program of merchandis- ing that will exceed any campaign you have attempted heretofore. Thank's to the genius of Paramount's advertising and publicity department, the way has been paved for you. Ever since the film went into production, and during the times when screening of "rushes" indicated a top-ranking motion picture, the advertis- ing and publicity forces have been work- ing at full speed to effect national tieups, to arrange the memorable Omaha world premiere, to provide you with a wealth of selling ideas to help you get all the business it's possible to get on "Union Pacific." If paving the way means anything, Paramount B. DeMilles Mightiest American Epic Was Made For America's Livewire Showmen ( REG. U. S. PAT. OFF.l has surely paved your way with gold if you are enough of a showman to take advantage of its suggestions. The success of the Omaha premiere is your assurance that you can stage a similar celebration in your own community. It mat- ters not whether the Union Pacific runs through your town. Chances are that you are served by railroads and that they have contributed in no small measure to the growth and development of the community. Therefore the celebration should be in honor of the railroads. Get the Mayor to issue a proclamation. Businessmen should be drafted to see that store fronts are deco- What an impres- sive, ilash mar- quee piece this fine illustra- tion would make. With the aid of stills for blowing up your artist can fashion such a display. "Smoke" could come from the chimney, and a real spotlight could serve as the headlight. rated for the occasion, that all win- dows contain cards or other adver- tising matter calling attention to it. As far as decorations are con- cerned, the kind used would depend on the year the railroad was intro- duced in your town. If you can get one of the old- fashioned engines, along with old wooden cars, dress them up and repeat the trip made by the train years ago. High officials of the city and of the railroad, plus newspapermen and radio announcers, if facilities permit, could occupj' the cars on their run into your town. A band could be on hand at the station to welcome it, and the Mayor or perhaps an official of the State could deliver a few remarks from the rear platform. At this point a parade could be formed to make a tour through the town and end in front of your theatre. You'll want to get all the autos, wagons, buggies, costumes, etc., in the parade that are representative of the days when the train made its first run. Cam- eramen should be on hand at the theatre to photograph the guests of honor and other celebrities just before they enter to attend your local premiere of "Union Paci- fic." Following the showing, a gay street dance or masquerade ball at one of the town's largest dance halls could be staged. Here Are Your Cast and Credits Mollie Monohan BARBARA STANWYCK Jeff Butler JOEL M'CREA Fiesta Akim Tamiroff Dick Allen Robert Preston Leach Overmile Lynne Overman Sid Campeau Brian Donlevy a)id thousands of others A PARAMOUNT PICTURE. Pro- duced and directed by CECIL B. De- MILLE. Associate Producer, WIL- LIAM H. PINE. Screenplay by WALTER DeLEON, C. GARDNER SULLIVAN and JESSE LASKY, JR. Based on an Adaptation bv JACK CUNNINGHAM of a Story by ERN- EST HAYCOX. Musical Score by GEORGE ANTHEIL. .l/(/ v 6, 1939 S 1 1 ( ) W Al !•: N ' S T U A I ) l'. \i V. \ I I'". W Page 35 buch a celcbnitiou as lliis slimiM he 11k' keynote of your cami)aign, but there is no j^aiusaying the fact that you should do plenty' of seUing in advance of this. Nat- urally there'll be a wealth of publicity on ihc celebration which will serve as publicity for the film, too. But in addition to this, other activities must be outlined and pur- sued. In your lobby or foyer you could place a replica of an old train, or perhaps a miniature model. Heightened with scenes of the forthcoming film, this display would attract attention for iwo or three weeks in advance of your opening. Go "VP" in Your Teasers (io in for teasers, too. Small ads illus- trating an on-coming train, together with the copy, "It's on the way" could be the initial layouts. Follow these with copy to the effect that "UP is TOPS for entertain- ment,"— "UP is BIG in sweeping action," —"UP is TOPS for thrills,"— "UP is EPOCHAL entertainment," etc. You real- ize, of course, that these teasers can be in the form of tack cards and placed in every possible location around town, and that as your playdate draws near, they can be sniped with this information. At train cross- ings, and at street intersections if you wish, signs can be posted carrying the copy, "Watch for 'Union Pacific'." You'll want to use teaser trailers on your screen in advance, too. There is so much in the way of exploita- tion that can and should be done that one hardly knows where to begin. But regard- less of where we begin in these pages, it is up to you to outline your campaign so that you will know just when and where every activity is to be carried out. A model train contest would not be amiss, in our opinion. Just as some design model airplanes so do others design and build model trains. Even those who haven't pur- sued the hobby will be eager to begin once you announce your contest. For those who find it difficult to get the parts or fashion them for use on their model trains, it seems to us that the rules might be elastic enough to permit trains carved out of wood or made from cardboard to be entered in the com- petition. City and railroad officials could judge the models entered, and the winners could be displayed either in your lobby or in various show windows around town. Giant Pre-Selling Campaign You need have no worry about tieups. Paramount has gone ahead and made the arrangements. Yours is the job of following up. National ads in magazines like Life, The American Wrrklx (magazine section of many newspapers throughout the coun- try), and several fan magazines, have made the public "Union Pacific"-con- scious. The front page of the April 14 issue of Young Amer- ica is devoted solely to the film. Now look over these promotional angles, and make up your mind right now that you are going to take advantage of every one of them First, the Union Pa- cific railroad is ty- ing in with a strong magazine campaign, special heralds, ads in their time-tables, special stickers and special window cards. Advertised via post- ers, car cards and the magazine itself, a na- tionwide contest is [E[ILB.DeMILLEI iilii BARB'SnA wm M'CHEA ri/t'lhlillf4il;ll^llj41.1lil1Ai'llil'JII'M' Take Advantage of these National Tieups Paramount has gone the limit in arranging national tieups for you. Above are just a few of them. At left is one of the ads Pennzoil is running in 119 newspapers; At the top, center, is a one-sheet poster on Lipton's Tea. In the upper right-hand corner is an ad in Union Pacific time tables. At the bottom, center, is the Lux ad, and at the extreme right, bottom, is the Sunkist special poster. There are many more. These Three's Are Terrific One would expact the larger posters to be breath- taking in their vivid coloring, which they are; but even the 3-sheets, shown above, and smaller posters, have the same seat-selling gualities. Sfou'll be wise if you start your posting early. being conducted by Screenplay. Because of the fact that Lipton's Tea is co-operating, all the grocery stores in town will tie in with you. A giant tieup ad campaign, with giveaways at oil stations, standees and other kinds of advertising help have been prepared by Pennzoil. Add to these Sunkist Oranges, Montgom- ' ery Ward's 584 stores, Western Union, Lux, Hamilton Watch Co., and many others ex- plained in detail in the giant campaign book and you'll find you've got all the material }'OU need for smashing exploitation. Here's a stunt for your schools. Edu- cational and Recreational Guides, Inc., have issued their Study Guide on "Union Pacific". In addition, they have prepared a folder which, when opened up, reveals a full page of stills from the film. Under each picture is a question concerning American history and the picture. Students are to answer the Questions, and cut out the stills and place them in a notebook, the notebook to be turned in to you, the newspaper, or who- ever sponsors the contest. Judges select the best notebook and forward it to New York to be entered in the national con- test. The best note- book in this group wins for its owner an all-expense trip to Hollywood. This is a sure way of get- ting cooperation from educators, so don't overlook it. A screening might lie held for Railroad Brotherhood groups either in your the- atre or if facilities permit, in a parlor car stationed on a siding at the depot. Arrange to have pan- els in the local sta- tion. [nilB.DiMlllE'!i BARBARA JQEL mn lAMiROFF BOBERi PRfsiM «m mtm 8RIAII OOIUVY „r KCIIBMIIU When your opening day rolls around, see that your doorman is attired as an engi- neer or conductor. Out in front you could have a sidewalk barker, costumed as a con- ductor, waving his lantern and shouting, "All aboard! 'Union Pacific' leaving at (time of next show)". He could spiel about the attraction in train-caller style. A train- effect record might be played and amplified to attract passers-by. A locomotive bell could toe placed outside and rung by an attendant. An Idea for Marquee Flash At the bottom of the opposite page is a swell idea for a marquee flash. From your exchange you can probably obtain the nec- essary stills, have them blown up, and then cut out. Your house artist can take care of this. Just above the entrances and the box office you could have a shadow box, with an electrically-controlled toy train running the full-length of the display, on around behind it, and back across the front again. Die-cut hangers in the shape of trains could be suspended from the marquee. In advance, and during the run of "Union Pacific", an auto designed to resemble a locomotive could cruise around the down- town section. Between the playing of re- corded railroad songs, an announcer could spiel about the picture. An ample line of accessories has been prepared, including posters, 40x60's, lobby photos, stills, heralds, standees, etc. Go the Limit in Selling It We've told you about the bigness of "Union Pacific." We've given you several ideas to incorporate in your campaign. We've urged you to go the limit in selling this great picture. Naturally, in these two pages we have been confined to only a fraction of the many stunts that can be staged. But we know that with this Show- manalysi's, that with the fine work Para- mount has done to assure you a record- breaking engagement, you will certainly realize that goal. We can't say definitely that you will — we base our prediction on your ability as a live-wire showman. A BOX-OFFICE SMASH THAT JUST CAN'T MISS! JACK NARROWER, FILM DAILY ^Xompares favorably with leading pictures of any (Studio/' — /Motion Picture Herald onogram has followed 'Boy of the Streets' with a topper." — Hollywood Reporter * ''Exhibitors can start boast- ing about it now." — Motion Picture Daily * "Highly exploitable for good returns." — Jay Bmanuel Publications * JACKIE COOPER AND MARTIN SPELLMAN IN STREETS OF NEW YORK WITH MARJORIE REYNOLDS DICK PURCELL Directed by WILLIAM NIGH Screenplay and original story by ROBERT D. ANDREWS GLOBE, NEW YORK STANTON, PHILADiELPHIA LOEW'S, LOUISVILLE HIPPODROME, BALTIMORE QUEEN, GALVESTON STRAND, AKRON PALMS-STATE, DETROIT LOEW'S, ST, LOUIS MIDLAND, KANSAS CITY RITZ, ALBANY LOEW'S, INDIANAPOLIS Page 38 SHOWMEN'S TRADE REVIEW May 6, 1939 Suggestions For That Anniversary Celebration STR Provides Pointers For Observing Birthday In Fitting, Proper Style SERVICE to its readers is something about wliich STR seldom "toots its horn." We believe requests for lielps on explouauon anu theatre operation from exhibitors who make this magazine their weekly guide to better showmanship deserve as much consideration and help as it is within our power to give. We never think of boasting about this. We simply take it as part of our service to the exhibitor who reads STR. An example is contained m the fact that re- cently an exhibitor (one of many) wrote us seeking some ideas for a "Better Than Ever" Anniversary Week. In our reply to him, we stated that although our tips and suggestions might not be the very latest, still they were tried and proven exploitation ideas. From then on our suggestions went as follows : PromoHonal Tieups "Promotional!}', you might get several mer- chants to tie up with you whereby housewives vie with each other in the baking of an an- niversary cake, the final judging to take place on the mezzanine or in the foyer of your the- atre. A requirement would be that contestants must purchase their ingredients from the par- ticipating merchants and must also submit recipes with the cakes. Merchants could furnish tie-up windows and cooperative newspaper ads. Furthermore, extra publicity space certainly should be forthcoming from the newspaper. "In keeping with the anniversary spirit, con- gratulatory cards with free guest tickets could be sent to couples celebrating wedding an- niversaries, birthdays, graduates, new babies, etc. You'll have to keep in touch with the newspaper's society editor for this data. Local merchants might, through newspaper ads, offer gifts to those celebrating anniversaries the same week as yours. "You may be able to get the newspaper's ad- vertising manager to help you in rounding up merchants for a full-page congratulatory ad, the merchants to be credited at the bottom of the ad. Similarly, the same stunt might be worked for your house organ, provided ^-ou issue one. Don't Forget a Parade "As you know, parades attract a lot of at- tention. Planning one, of course, entails a lot of hard work; but when it's over you really feel you've done something worthwhile. It is imperative that you get the high school band, or some other band, to lead the parade along with a motorcycle police escort. A group of prettily costumed girls could carry banners featuring the attractions to be played during anniversary week. Or one line of girls could carry the letters making up the word 'better,' another line the letters making up 'than,' another line the letters making up the word 'ever,' and the last line carrying a large ban- ner reading 'Anniversary Week, Blank The- atre, date, etc' Automobiles might be promoted from auto agencies to be bannered for use in the parade. Floats are always attractive if you have the means of devising and decorating them. Merchants might want to be represented in the procession. "In the window of every merchant in town there should be cards calling attention not only to your anniversary, but also to their years of service to the public. "You will run a trailer in advance, of course. TWI1\S and N Aptil 28th, one year ago, we were blessed with the biiih oi Iwin boys. At the same time, I puichased two theatres, the twin "R's. " Rivoli Theatre, Rutherford, New Jersey and the Regent Theatre, Kedrny, New Jersey • 1 have tried lo give the very best in entertain- ment and service. As a result, more people have attended the Rivoli Theatre during the past year than any other individual year of the previous ten. • Every employee shares in the net results of the theatre plus their regular salaries. You can cnioy a cup of Martinson's coffee served with cookies grabs every evening by a congenial hostess at our coffee bar (a RivoU innovation!) Also tree cigar- ettes in our smoking rooms. You can park your car in our special parking lot. • All the biggest and best pictures produced are shown at the Rivoli, where you will always see bigger and belter shows. • The Rivoti Theatre is under ovmership management • It is your privilege lo patrontze the Rivoli Theatre, Butherford, and our pleasure to entertain you. Sincerely, ^ "iiSlzl ' - MICKEV ROONEY • "HOCKtEBERRV FINN" Th.a MAY 2 KliO ■ *FOUR GIRLS IN WHITE" . fiootwci RICE ^' may"?^ Ooanna DURBIN • "THREE SMART GIRLS GROW UP" rj.ru MAY 9 Also • J«kl. COOMI • "SPIRIT OF CULVER" • lr»«lle Irene DUNN inyE AFFAIR" • Charles BOYER Twins Anniversary Keynote //, like Maurie Stahl, ozvner of the Rivoti, Rutherford, N. J., and the Regent, Kearny, N. J., you had acquired two theatres, the ■tivin "R's", and at the same time had been blessed zuith tzv-ins, you'd make twins the key- note of your anniversary celebration, zvouldn't you? Well, that's zvhat Maurie did, zt'ith the aid of George Patterson, manager of the Riz'- oli. You may not have tzvins, but if you have an anniversary coming up along zvith some fine 2-feature shozvs, zvclt — there are your tzvins. on which your celebration and the attractions to be played will be featured. An advance lobby display could consist of a cut-out 'birth- day cake', with cards and stills featuring the week's attractions. During the week of the celebration, it would be a good idea to have a large 'birthday cake' either in the center, front of the marquee, or at each end. Cut-out letters could be placed over the 'cake', and the flame on each candle could be simulated witli a candle-flame electric light bulb. By using the air-brush method, your artist could make the birthday cake the background motif for all your displays." These suggestions, we admit, only begin to touch the surface. But we believe they serve to get the man to whom they were directed started on the right track. If there are any problems puzzling you, too, why not write us? We don't claim to be infallible or "the last word", but we'll give you as good a group of suggestions as possible, based on actual ex- perience with theatre exploitation. City-Wide Celebration To offset the customary Holy Week slump, plans for a city-wide celebration of the first anniversary of Schine's Vernon Theatre in Mt. Vernon, Ohio, were drafted by Manager Jim Piatt. The affair was one of the most comprehensive in the city's history, and the week's program was "loaded" with special events, give-aways and merchant tieups. Fox Midwest Theatres has made a num- ber of managerial changes. Announced by ELMER RHODEN, district manager they are as follows: STANLEY CHAMBERS has resigned as manager of the Tower; MOR- RILL MOORE has been appointed man- ager of the Apollo and Isis in Kansas City, replacing FRANK RITTER who took CHAMBERS' place at the Tower; MOORE, who piloted the Warwick, is re- placed by GLEN CARROLL who left the Rockhill; his place is taken by RALPH WALLACE of the Vista who is in turn replaced by OWEN HITCHLER; CHAR- LES BARNES takes HITCHLER'S spot coming from the Linwood; BARNES' for- mer post at the Uptown is filled by HEN- RY ROSICK who was assistant manager of the Tower. PAUL REINKE of the Brookside and DAVE HAVELONE of the Madrid exchanged places. S. H. MEINHOLD of Loew's New York Theatres announces a number of transfers and promotions: WALTER MOCK, for- merly assistant manager of the Kameo in Brooklyn, has been promoted to manager of the Canal; he replaces MARTIN WALDMAN who moves to the Burland where he succeeds EDWARD CRAW- FORD who has been appointed manager of the new Olympia; JOHN O'CONNOR, assistant at the Astoria, takes MOCK'S post at the Kameo; he is succeeded by PAUL SWATER, who was chief usher at the Prospect. GEORGE KIRBY, manager of the Elsmere and BEN NEWMAN, man- ager of the Rio, have exchanged posts. Following closeh^ in the wake of mana- gerial changes in Columbus, RKO also an- nounces changes among the junior execu- tives there. LAWRENCE D. CAPLANA has been made assistant manager of the Palace, replacing LYLE C. GANN. The latter left to join Fox-Midwest in Kansas City. NOEL BAKER, treasurer at the Palace, was promoted to CAPLANA'S place as assistant at the Grand. BAKER was replaced by JOHN R. FRY, who was treasurer of the Majestic. The latter post is filled by WALTER SHOTT, Jr. ROBERT E. ARMSTRONG has been named director of advertising and publicit}' for the Chakeres Warner Circuit in Spring- field, O. He was formerly with Jensen-Von Herlierg in Seattle in the same capacity. "Young in Heart" Gets Plug Via Dog Show Staged by Scanlon Perhaps it has been used in a theatre be- fore, and perhaps it has not. That makes little difference to Manager John J. Scanlon, of the Warner Theatre, Torrington, Conn., because his Dog Shew staged in connection with the engagement of "The Young in Heart" was a big success. The canine attraction was held at the theatre, with Mayor William A. Patten present to present a silver trophy to the winner. About 57 dogs were entered in the competition, and patrons came for miles around to see the judging. The newspapers cooperated by publishing stories, along with scene cuts, about a week in advance of the event and continuing the publicity until after the winning canine had been an- nounced. Because of the enthusiastic reception, Scanlon plans to hold a Dog Show annually. To exhibitors who haven't yet tried this stunt, we think they should take stock in the success of Scanlon's achievement. .1/uv 6. /'A-^o S 1 1 () W M I'". N ' S T K A I ) I'. \< 1'". V I I'. W Page 39 Special Edition Announces Free Trips to N. Y. Fair A 24-page tabloid iiewspaiur, said to ho the largest special edition ever published in Mt. Vernon, Ohio, was distributed recently by Schine's X'ernon Theatre to ten thou- sand homes. Publication of this special Free Tour Ncz'i's edition was under the supervision of Kroger Babb, Schine's di- rector of advertising and publicity, James Piatt, manager of the Vernon Theatre, and Ronald Sturgcss, manager of Schine's \'ine Theatre. Carried in the edition were advertise- ments of 25 leading merchants, in addition to more than 20 scenes from forthcoming pictures and considerable art on the New- York World's Fair. Announcement and the details of the ten free all-expense World's Fair tours for Vernon Theatre patrons were also given. Basically, the free tour plan work's this way: Patrons, during a 10-week period, will receive a tour coupon free with each 25c unit of their cash purchases or payments on accounts in the stores of cooperating mer- chants. Then they will attend the Vernon every Thursday evening, where they will deposit the stubs from their coupons in a specially provided container. At 9 P.M. the winning coupon will be announced. At the end of the ten weeks the ten lucky winners will embark on their trip to the Fair. Congratulations to Babb, Piatt and Sturgess on their smart showmanship. Their stunt, for which the merchants are underwriting the expenses, can be used in almost any other vicinity, too. How about trying it in your town? The Fair is on the tip of everyone's tongue, all over the country. Cash in on it. 10 RKO Managers Win Prizes In Contest for "Grand Illusion" Ten managers of RKO theatres were awarded prizes for the best campaigns on "Grand Illusion", World Pictures' release of the French-made success. First prize was divided between Ansel Weinstein, 58th Street and S. Wexe, of the Dyker Theatre, Brooklyn. Second prize was also split with John Hearns of Yonkers and John Heintz of the Alden, Jamaica, sharing it. Ken- neth Rockwell of the Colonial Theatre won third prize. Honorable mention was awarded to the following: George Dunn, 81st Street; Jos- eph di Lorenzo, New Rochelle; Dave Whyte, Richmond Hill; Leon Kelmer, Ken- more; Sam Taub, Franklin. Newspaper Photographs Display This advance lobby display on MGM's "Huckleberry Finn," devised by Jack Sanson, manager of the State Theatre, Manchester, Conn., attracted enough attention to cause the editor of the local neti'spaper to have his staff photographer drop around and take a picture. ^t^'-^"^""^^^"^^ KIT CRAZY llle ^X) ^^^^ ffo'y many , " Made for E^ch Other Boucher and Showmanship 'Made For Each Other' Envelopes containing a message "to every boy and girl of 18 to 25," were distributed by Manager Frank Boucher in behalf of the engagement of Selsnick-United Artists' "Made For Each_ Other" at the Glove Theatre, Gloversville, N. Y. Frank used the same formula in one of his newspaper ads, also tied up with a local department store zvith a cooperative ad and window display using the title as "our theme for a well-dressed Spring." There's a Place Higher Up For the Man Who Advances Practical, Tested Ideas This very magazine, along with other trade papers, may be the means of helping you de- velop thoughts for ideas. Read them constantly. It might be best to write your idea down, dur- ing which procedure others may suggest the-m- selves. Simply write it in the form it occurred to you. Then, after studying and reading it over, you can make any additions or deletions that are necessary to make it workable. If you have good ideas and develop them properly, there's a place higher up for you in the exhibition of motion pictures. Often the simplest ideas are the most profitable. (Editor's note: We zvant to express our thanks to the staff of the Exploitation Bul- letin, organ of the Warner Chicago Theatres, for the material inspiring this article.) Here's a potent message to that great army of assistant managers, chiefs of service, ushers, etc. You young men, for the most part, will some day step into the shoes of your superiors. Meanwhile you must get experience, learn to know how the theatre operates, what type of picture pleases the most people, how to mer- chandise your attractions and your theatre, the operation of various kinds of equipment, the problems in booking, etc. By being mentally alert and on the job, you will be preparing >-ourself for that day when the head man says : "Jones, because of the fine way in which you've 'taken hold' here, the manner in which you've conducted yourself, and the eagerness you've displayed in wanting to know all there is to know about this business, you are being promoted to the post of manager." No more pleasant words could reach the ears of a theatre staff member. He knows he has been alert to discover improved methods of handling problems that deal with patrons, of systematizing operations, or of applying principles used in other businesses. He knows that a workable idea is one of the most valu- able assets in the show business. And yet, he has been cautious. Never has he advanced an idea without completely analyz- ing and digesting it before springing it. Al- ways he has tested it for any possible weak- nesses. Carefully has he weighed its advan- tages, and he has also ascertained whether or not the idea was tried before and found lack- ine in productive values. When it has come to him in vague form, he has thought it over, tested it, subjected it to a searching scrutiny. He has not hesitated to advance it simply because it had some slight flaw in it. Occa- sionally, when a superior turned his search- light of experience on it, the idea has been found impractical. Yet this has never dis- couraged our ambitious young man. He has been constantly on the alert to develop new ideas, and now his reward has come in the form of a promotion. Hami e/ Scfecled Msl^on Pkluttt NtW PALTI " ■• N£W YORK Loreh 2, 1939, Door Frlond: Have you ever ao«n a CHuiT movte? Only a foK oon avor bo CHEAT. Everyone will admit that. Ha bsll0vo that <*a hava a graat one In "THE OREaT law VOTES", Btorrlng ^ohn Barrymors and footurlne a »ory fine caot of Bupportlng players. It Ooaota a ballevabla and human etory; rino portrnyalo; Inaplrad dlroctlori and axcallant production. It la eomody, drQnio-"ai8lodra[no; It In fnntofly, and yot It la otarkly roaHntloJ The oupromo quality of "THE CHEaT UAM VOTES" la Ita oympathotlc undoratandlng of hunanlty on undorstondlng that finds thrilling reepanso In tho hearta of tha botioldora* We ar« proud to announce the preoantatlon of tliU nlo at the Men Paiti Theatro on nodnoo- day and Thuroday, Llaroh IS end 16. Ao one of the programs asloctad for our Anniversary neoK, na fool confident In recoaoendlng "THE GREAT UAII VOTES" to our frlundo ao oxcoptlonaL entertalnjaonb B* euro to see It. . Very oordlally youre. Straight to the Patron When a picture goes straight to the heart, it deserves a selling approach that goes direct to the patron. Thus, the personal letter from. Manager Thomas di Lorenzo to citisens of Neif Palts, N. Y., on the showing of RKO Radio's "The Great Man Votes". Page 40 SHOWMEN'S TRADE REVIEW May 6, 1939 Blue Montana Skies (Continued from page 25) Walter Shrum and his Colorado Hillbillies, others. Screenplay by Gerald Geraghty from an original story by Norman S. Hall and Paul Franklin. Directed by B. Reeves Eason. Associate Producer, Harry Grey. Plot: Autry, making his regular trip into the Canadian Northwest to sell cattle, runs into a smuggling situation and finds his pal, Marshall, murdered. He traces the smugglers to Tune Storey's ranch and finds that her rancli partner, Woods, is the head of a fur-smuggling racket without June's knowledge. He also learns that Woods is responsible for Marshall's murder. With the help of Smiley, he succeeds in rounding up the gang, SUMMARY: Perhaps this should be la- beled a North- Western, since the action takes place near the Canadian border. Irre- spective of that, however, it's satisfactory Autry fare, and full of the ingredients Autry fans have come to expect from their fav- orite. The hombres have discarded cattle rustling to go into bigger things which, in this case, turns out to be fur-smuggling. Although there's slightly less action than usual, this picture manages to move along at an entertaining clip, with interest being heightened by Gene's singing, the music of Walter Shrum and his Colorado Hillbillies, and the comedy of Smiley Burnette. Nor can the beauty of June Storey be over- looked; she's the loveliest of reasons for any man to go West. That's our Storey, and we'll stick to her. If you've been playing the other Autry vehicles, then you know where to date this one for best results at the box office. It won't disappoint. Good use of newspaper advertising, plus the utili- zation of Gene Autry national tieups, should form the nucleus of your exploitation. Catchline: "Thrill as Gene smashes a dangerous gang of smugglers." (FAMILY) Star Reporter Monogram Drama 62 mins. Fearless Newsman Exposes Murderer In A Familiar Film Plot; Action Holds Interest (National Release Date, Feb. 22) Cast: Wa rren Hull, Marsha Hunt, Mor- gan Wallace, Clay Clement, Wallis Clark, Virginia Howell. Screenplay by John T. Neville. Directed by Howard Bretherton. Plot: Warren Hull supports Wallis Clark, his prospective father-in-law, for election as District Attorney, but breaks with him and has a falling-out with Alarsha Hunt when Clark reduces the charge of murder to that of manslaughter against Morgan Wallace. Clark does this because it is revealed to him that the murderer is Hull's own father, who deserted his mother before the re- porter was born. Meantime, Marsha tries to get a confession by Wallace and in so doing a man is accidentally killed as Wal- lace and Marsha struggle for possession of a pistol. Marsha is accused of the kill- ing, and Hull forces Wallace to write a confession freeing Marsha. Wallace is killed by police as he tries to escape, leaving Marsha and Hull happily reunited. SUMMARY: A story told many times with variations, this is not a dram.a to cre- ate excitement, but it is sound melodrama and holds its fair share of interest by reason of good action and substantial pro- duction and acting by Warren Hull, Marsha Hunt and others. As a supporting number on a dual bill it will satisfy average audi- ences. Play it up as modern drama in which a crusading newspaper man daringly risks his life and his own good name to bring a murderer to justice. Display newspaper theme in lobbies, heralds and stunts. Head- lines surrounding posters, newspaper tieup for essays on "why I'd like to be a re- porter,," etc. Catchline: "A screen scoop brings you a story bristling with thrills, mvsterv and love." (FAMILY) Escape From Yesterday (French Dialoquc, Eiujlisli Fitles) Hoffberg Drama 89 mins. Duvivier's Splendid Direction, Cabin's Virile Performance, Make This Suspenseful Film (National Release Date, May 2) Cast: Jean Gabin, Annabella, Robert le Vigan, Aimos, Pierre Renoir, Charles Gran- val, Margo Lion, Gaston Modot, Castro Blanco, Robert Ozanne, Vivianne Romance, Little Jacky. Story by Julien Duvivier. Di- rected by Julien Duvivier. Plot: Gabin, a Paris criminal hiding from the police in Barcelona, is driven by hunger and desperation to join the Spanish Legion. He meets le Vigan, whom he suspects of being a police spy. To get away from le Vigan, Gabin asks for a transfer, and is sent to Morocco. There he meets Annabelle, a dancing girl, falls in love and marries her. Again le Vigan appears on the scene and Two Stunts That Had All Waco Talking Two stunts that made the folks of Waco, Texas, ivake up and take notice of Universal' s "Three Smart Girls Grow Up" at the Waco Theatre consisted of (1) having three girls zvalk around the business section carrying umbrellas bearing ad copy and (2) placing a giant cut-out head of Deanna Durbin in the window of one of Waco's busiest drug stores. The stunts, engineered by Rex Bedoin, advertising manager^ kept the Waco's cashier busy, merrily punching tickets. becomes enamored of Cabin's wife. Gabin confides in Annabella his suspicions of le Vigan, and later has those suspicions veri- fied. The two men quarrel, but when their personal drama reaches its highest point, the two, along with others, are assigned to a dangerous outpost. Annabella gives Gabin a piece of gold to take with him. At the isolated fortress, the men fight the enemy desperately, but are overwhelmed. Only Gabin and le Vigan survive. They become friends. Just as relief comes to them, Gabin is killed. Le Vigan returns to Morocco, and there gives Annabella the piece of gold Gabin had promised to keep as long as he lived. SUMMARY: Although theatres in this country playing this film will bill Annabella as the star, it belongs solely to Jean Gabin. He is the chief interest of this vivid romantic adventure, with Annabella playing a second- ary role. As a criminal involved in a psychologically developed manhunt stretch- ing from Paris to the North African desert, Gabin is excellent. He reminds one of our own Spencer Tracy. Under a black wig and dark grease paint, Annabella will prove just as attractive and seductive as ever to many of her American admirers. But it is the technique of Duvivier, his mastery of the camera in making it record a story any average intelligent person can quickly grasp whether he understands the dialogue or not, that makes "Escape From Yesterday" the suspenseful, powerful entertainment it is. With Annabella receiving top billing, ex- hibitors may as well take a chance on this film for a companion feature as on many others which are less superior. Your ex- perience with foreign films, and your knowl- edge of your own situation, should guide you in booking or rejecting it Sell it as a vivid adventure drama of a sharply etched per- sonality and a fascinating story of a man- hunt. Conduct a contest in which readers tell whether they prefer Annabella as a dark, Moroccan dancing girl or as herself. OUTSTANDING: Jean Gabin; Julien Duvivier's direction. Catchline: "From gay Paris to the hot, dry African desert he could not escape the law's relentless pursuit." (ADUL'TS) Weird Atmosphere Is Created For Selette's "Horror" Program A striking campaign on the "Frankenstein"- "Dracula" combination was put over recently by Eddie Selette, Manager of the Warners' Albany Theatre, Albany, N. Y. First, he made a tieup of heralds and bags with merchants, as well as window displays of green candy and bakery goods. Careen bulbs were placed around the theatre, both inside and out. Hanging from the marquee, and along the walls of the lobby were card- board skeletons. First aid supplies were dis- played in a glass showcase. A "screaming" record was played which sent chills up and down the spines of prospective patrons. On the sidewalk in front of the theatre, Selette placed an operating table and dummy. Two dummies in skeleton outfits were on each side of the box office. For street ballyhoo he used a boy dressed as a skeleton. The entire staff of ushers and cashiers were at- tired as internes, while across the lobby were suspended illuminated skull masks. At night- time green flares were burned on the sidewalk curb. ^ GIVE TODAY-BUILD FOR TOMORROW vAi THE GReATER NEW YORK FUND /939 APPEAL TO BUSINeSS AMD EMPLOVtE CROUPS ON BtHALF OF 380 VOLUMTARV HEALTH AND WELFARE AGENCIES May 6, l'K^'> s [ r c) w M N ' s 'i' k a i > i'. u i'. v i i-: w Page 41 WEEKLY STUDIO CHECK-UP PARAMOUNT Being Edited (1938-39) RENEGADE TRAIL (W)* HOTEL IMPERIAL- UNMARRIED' Any picture on which Advance Dope has been published is followed by an asterisk (*). Consult the booking guide for dates on which Advance Dope appeared. [This Week: In Production — 47; Being Edited — 68] Llast Week: In Production— 48; Being Edited— 68j COLUMBIA Being Edited ONLY ANGELS HAVE WINGS- MISSING DAUGHTERS- HIDDEN POWER Jack Holt, Gertrude Michael. Di- rected by Lew Collins. Produced by Larry Darmour. ARIZONA COWBOY (W) MAN FROM SUNDOWN (W) Charles Starrett, Iris Meredith. Di- rected by Sam Nelson. /// Production (1938-39) GOOD GIRLS GO TO PARIS Melvyn Douglas, Joan Blondell. Di- rected by Alexander Hall. GOLDEN BOY William Holden, Barbara Stanwyck. Directed by Rouben Mamoulian. PARENTS ON TRIAL Jean Parker, Johnny Downs. Directed by Hans Schwartz. COAST GUARD Randolph Scott, Ralph Bellamy. Directed by Edward Ludwig. In Production (1939-40) MR. SMITH GOES TO WASHINGTON Jean Arthur, James Stewart, Claude Rains, Edward Arnold. Produced and directed by Frank Capra. GRAND NATIONAL Being Edited LADY TAKES A CHANCE* In Production MIRACLE OF MAIN STREET with Margo. Directed by Steve Sekely. METRO-COLDWYN- MAYER Being Edited (1938-39) GOODBYE MR. CHIPS* TARZAN* BRIDAL SUITE* TELL NO TALES* 6,000 ENEMIES* MAIZIE WAS A LADY* Being Edited (1939-40) WIZARD OF OZ (Tech.)* In Production (1939-40) GONE WITH THE WIND (Tech.) Vivien Leigh, Clark Gable. Leslie Howard, Olivia de Havilland. Di- rected by Victor Fleming. Produced by David O. Selznick. ON BORROWED TIME* THE WOMEN Norma Shearer, Joan Crawford, Rosa- lind Russell. Directed by George Cu- kor. ANDY HARDY GETS SPRING FEVER* STRONGER THAN DESIRE Virginia Bruce, Walter Pidgeon. Di- rected by Leslie Fenton. LADY OF THE TROPICS Robert Taylor, Hedy Lamarr. Di- rected by Jack Conway. MONOGRAM Being Edited WOLF CALL* DOWN THE WYOMING TRAIL (W)* ACROSS THE PLAINS* In Production GIRL FROM NOWHERE* UNDERCOVER DOCTOR* GRAND lURY SECRETS* MAN ABOUT TOWN* INVITATION TO HAPPINESS* GRACIE ALLEN MURDER CASE* SOME LIKE IT HOT- MAGNIFICENT FRAUD* BULLDOG DRUMMONDS BRIDE* ISLAND OF LOST MEN* MILLION DOLLAR LEGS* Being Edited (1939-40) BEAU GESTE* LAWFUL OUTLAWS (W) William Boyd, Russell Hayden. Di- rected by Lesley Selander. Produced by Harry Sherman. WHAT A LIFE* In Production (1939-40) HEAVEN ON A SHOESTRING Pat O'Brien, Olympe Bradna. Di' rected by Lewis Milestone. CAT AND THE CANARY* THE STAR MAKER* RULER OF THE SEAS Doug Fairbanks, Jr., Margaret Lock- wood. Produced and directed by Frank Lloyd. HOMEWORK Mary Boland, Charles Ruggles. Di- rected by George Archainbaud. OUR LEADING CITIZEN Bob Burns, Susan Hayward. Directed by Alfred Santell. GERONIMO* GULLIVER'S TRAVELS Cartoon Feature. Produced by Max Fleischer. In Technicolor. DISPUTED PASSAGE Dorothy Lamour, Akim Tamiroff. Directed by Frank Borzage. RKO-RADIO Being Edited PANAMA LADY* GIRL FROM MEXICO* FIVE CAME BACK* THE DOVE* In Production LITTLE MOTHER* CAREER* MEMORY OF LOVE Carole Lombard, Kay Francis, Cary Grant, Charles Coburn. Directed by John Cromwell. WAY DOWN SOUTH Bob Breen. Directed by Bernard Vorhaus. Produced by So! Lesser. REPUBLIC Being Edited ZERO HOUR* SOUTHWARD HO* TIDAL WAVE* REPUBLIC (Conf.) In Production MOUNTAIN RHYTHM* STAND UP AND SING Ralph Byrd, Bruce Cabot, Tommy Ryan. Directed by Arthur Lubin. ROAD TO ELDORADO (W) Roy Rogers, Mary Hart. Directed by Joe Kane. 20th CENTURY-FOX Being Edited (1938-39) WHITE LADY OF THE ORIENT* SUSANNAH OF THE MOUNTIES* NEWS IS MADE AT NIGHT* CHARLIE CHAN IN RENO* THE GORILLA* BOY FRIEND* YOUNG MR. LINCOLN* IT COULD HAPPEN TO YOU* Being Edited (1939-40) STANLEY AND LIVINGSTONE* EAST SIDE, WEST SIDE Amanda Duff, Kane Richmond. Di- rected by Ricardo Cortez. In Production (1938-39) SECOND FIDDLE* In Production (1939-40) HOTEL FOR WOMEN Elsa Maxwell Directed by Gregory Ratoff. lONES FAMILY AT THE GRAND CANYON Jed Prouty, Spring Byington and the Jones Family. Directed by Malcolm St. Clair. CHARLIE CHAN AT TREASURE ISLAND Sidney Toler, Sen Yung. Directed by Norman Foster. THE RAINS CAME Myrna Loy, Tyrone Power, George Brent. Directed by Clarence Brown. UNITED ARTISTS Being Edited MAN IN THE IRON MASK* In Production MUSIC SCHOOL Jascha Heifetz, Joel McCrea. Pro- duced by Samuel Goldwyn. Directed by Archie Mayo. WINTER CARNIVAL Richard Carlson, Ann Sheridan. Di- rected by Charles F. Riesner. Pro- duced by Walter Wanger. REAL GLORY Gary Cooper, Andrea Leeds, David Niven, Reginald Owen. Directed by Henry Hathaway. Produced by Samuel Goldwryn. UNIVERSAL Being Edited EX-CHAMP Victor McLaglen, Nan Grey. Di- rected by Phil Rosen. THEY ASKED FOR IT* HOUSE OF FEAR* In Production (1938-39) THE SUN NEVER SETS Doug Fairbanks, Jr., Virginia Field. Produced and directed by Rowland V. Lee. INSIDE INFORMATION June Lang, Dick Foran. Directed by Harold Young. In Production (1939-40) OLD GRAD* IN OLD CALIFORNIA Richard Arlen, Constance Moore. Directed by Christy Cabanne. WARNER BROTHERS Being Edited (1938-39) NAUGHTY BUT NICE* KID FROM KOKOMO* CODE OF THE SECRET SERVICE* SWEEPSTAKES WINNER* HELLS KITCHEN* DEVIL ON WHEELS* NANCY DREW, TROUBLE SHOOTER* EACH DAWN I DIE* FAMILY AFFAIR* GANTRY THE GREAT* WATERFRONT* ENEMY AGENT* GIVE ME A CHILD* LIGHTHORSE HARRY* Being Edited (1939-40) BATTLE OF CITY HALL* In Production (1938-39) HOBBY FAMILY* In Production (1939-40) OLD MAID* DUST BE MY DESTINY John Garfield, Jane Bryan. Directed by Lewis Seller. NOT WANTED Gloria Dickson, Dennis Morgan. Di- rected by Terry Morse. TORCHY— DEAD OR ALIVE Jane Wyman, Tom Kennedy. Directed by Noel Smith. NANCY DREW AND THE HIDDEN STAIRCASE Bonita Granville, Frankie Thomas. Directed by William Clemens. Page 42 SHOWMEN'S TRADE REVIEW May 6, 1939 COMPLETE CHECK-UP ON ALL PRODUCT HERE is a list of all companies' programs including the number of pictures sold, those released and completed, being edited and in production. In the case of some companies they are unable to state whether certain pictures in produc- tion will be released on the 1938-39 or 1939-40 programs. For casts and credits consult the l^ooking guide. ^Major Companies COLUMBIA 1938-39 Sold 40 features, 15 Westerns. Delivered 22 features, 12 Westerns. RELEASED Crime Takes a Hsliday Flight to Fame Little Adventuress Adventure In Sahara Blondie 'Terror of Tiny Town Smashing the Spy Ring Homicide Bureau Lone Wolf Spy Hunt There's That Woman Again Strange Case of Dr. Meade You Can't Take It With You North of Shanghai My Son Is a Criminal Let Us Live Blondie Meets the Boss Whispering Enemies * Special Romance of the Red- woods Lady and the Mob First Oflfenders Outside These Walls Blind Alley Only Angels Have Wings West of the Santa Fe (W) Law of the Texan (W) In Early Arizona (W) Rio Grande (W) California Frontier (W) The Thundering West (W) Frontiers of '49 (W) Texas Stampede (W) Lone Star Pioneers (W) North of the Yukon (W) Law Comes to Texas (W) Oklahoma Trail (W) Release BEING EDITED Missing Daughters Only Angels Have Wings Arizona Cowboy (W) Hidden Power Man From Sundown (W) IN PRODUCTION Good Girls Go to Paris Coast Guard Golden Boy Parents On Trial 1939-40 Selling 40 features, 15 Westerns. IN PRODUCTION Mr. .Smith Goes to Washington METRO-COLDWYN-MAYER 1938-39 -Sold 52 features. Delivered 36 features. RELEASED 901 Three Loves Has Nancy 902 Boys Town 903 Too Hot to Handle 904 Listen, Darling 905 Vacation From Love 906 Stablemates 907 Young Dr. Kildare 908 The Great Waltz 909 The Citadel 910 Sweethearts 911 Spring Madness 912 The Shining Hour 913 Out West With the Hardys 914 Flirting With Fate 915 Dramatic School 916 The Girl Downstairs 917 A Christmas Carol 918 Stand Up and Fight 919 Burn 'Em Up O'Con- nor 920 Idiot's Delight 921 Four Girls In White 922 Honolulu 923 Adventures of Huck- leberry Finn 924 Fast and Loose 925 Ice Follies of 939 926 Let Freedom Ring 980 *Pygnialion 927 Sergeant Madden 928 Within the Law 929 Kid from Texas 930 Society Lawyer 931 Broadway Serenade 932 Calling Dr. Kildare 933 Lucky Night 934 Hardvs Ride High 935 Tell No Tales 936 It's a Wonderful World * Special Release BEING EDITED Goodbye Mr. Chips Bridal Suite Tarzan 6,000 Enemies Maizie Was a Lady 1939-40 Selling 44-52 pictures. BEING EDITED Wizard of Oz IN PRODUCTION On Borrowed Time Stronger Than Desire The Women Ladv of the Tropics *Gone With the Wind Andy Hardy Gets Spring Fever * Special Release PARAMOUNT 1938-39 Sold 52 features, 0 Hopalong Westerns. Delivered 35 features, 5 Westerns. RELEASED .J854 Pride of the West 3818 Disbarred (W) 3819 3801 Sing You Sinners 3820 ;;855 In Old Mexico (W) 3821 J802 Campus Confessions 3822 .1:803 Sons of the Legion 3823 j:804 King of Alcatraz 3824 3805 Touchdown, Army 3857 3806 Arkansas Traveler 3863 3807 Mysterious Rider 3825 3808 Men With Wings 3809 Illegal Traffic 3826 3810 If I Were King 3827 3811 Thanks for the 3828 Memory 3829 3812 Arrest Bulldog 3858 Drunmiond 3813 Sav It In French 3830 3814 Little Oriihan Annie 3833 3815 Ride a Crooked Mile 3856 T h e Frontiersman 3831 (W) 3816 Tom Sawyer, De- 3832 tective 3835 J817 Artists and Models 3834 Abroad Renegade Trail Unmarried Grand Jury Secrets Some Like It Hot Magnificent Fraud Hotel Imperial Undercover Agent 3864 * Stolen Life BEING EDITED (W) Zaza Ambush Paris Honeymoon St. Louis i31ues Persons In Hiding Boy Trouble Sunset Trail (W) *The Beachcomber . . . one third of a nation . . . Cafe Society King of Chinatown Midnight Sudden Money Silver on the Sage (W) I'm From Missouri Back Door to Heaven Bulldog Drum- mond's .Secret Police Never Say Die Union Pacific Lady's From Ken- tucky Man About Town Invitatioit to Happiness Island of Lost Men Bulldog Drummond's Bride Gracie Allen Murder Case Million Dollar Legs 1939-40 Selling 52 pictures, 2 made in England and 6 Westerns. IN PRODUCTION Star Maker Homework Geronimo Disputed Passage Cat and the Canary Ruler of the Seas Our Leading Citizen Gulliver's Travels Heaven on a Shoestring RKO-RADIO 1938-39 Sold 34 features, 6 Westerns. Delivered 23 features, 4 Westerns. RELEASED 902 Affairs of Annabel 911 903 Fugitives for a Night 912 901 Room Service 915 904 Mr. Doodle Kicks Off 917 905 A Man to Remember 906 Mad Miss Manton 918 907 Tarnished Angel 983 908 Annabel Takes a Tour 920 981 Lawless Valley (W) 919 909 Law West of Tomb- 916 stone 921 948 Peck's Bad Boy at the Circus 922 910 Next Time I Marry 923 914 Pacific Liner 984 913 Great Man Votes 982 Arizona Legion (W) Fisherman's Wharf (844) and Irene Castle (838) are 1937-38 Boy Slaves Gunga Din Beauty for the Ask- ing Twelve Crowded Horn's Saint Strikes Back Trouble In Sundown (W) Alinost a Gentleman Flying Irishman Love Affair They Made Her a Spy Fixer Dugan Rookie Cop Racketeers of the Range (W) Story of Vernon and releases. BEING EDITED 925 Panama Lady 927 Five Came ]3ack Girl From Mexico 926 The Dove IN PRODUCTION Little Mother Memory of Love Career Way Down South TWENTIETH CENTURY-FOX 1938-39 Sold 54 features. Delivered 45 pictures. RELEASED AND COMPLETED 901 Gateway 902 Keep Smiling 903 Alexander's Ragtime Band 904 Speed to Burn 905 My Lucky Star 906 Safety In Numbers 907 Hold That Co-Ed 908 Time Out For Mur- der 911 Straight, Place and Show 910 Meet the Girls 919 Five of a Kind 912 Mysterious Mr. Moto 913 Suez 914 Always In 'i rouble 915 Just Around the Cor- ner 916 Sharpshooters 909 Submarine Patrol 918 Road iJemon 924 Up the River 920 Down on tlie Farm 917 Thanks For Kvery- thing 923 Kentucky 922 While New loik Sleeps 928 Charlie Chan in Honolulu Last 926 Mr. .\1 o t 0 ' s Warning 933 Smiling Alo:ig 921 Jesse James 929 Arizona Wildcat 925 Tail Spin 927 Three Musketeers 931 Pardon Our Nerve 934 Inside Story 935 Everybody's Pabv 930 Wife, Husband 'and Friend 932 Little Princess 936 Hound of the Bas- kervilles 937 .Mr. Moto in Danger Island 938 Story of Alexander Graham Bell 939 Winner Takes All 94S Inspector Hornleigh 940 Return of the Cisco Kid 941 Chasing i- ringer 942 Rose of Washington Square 943 Boy Friend 952 Mr. Moto Takes a Vacation BEING EDITED 944 The Gorilla 948 Charlie Chan in Reno 947 Young Mr. Lincoln 950 It Could Happen to 951 White Lady of the You Orient 950 S u s a n n a h of the 953 News Is Made At Mounties Night 946 Jones Family in Hollywood IN PRODUCTION 949 Second Fiddle Sellinj. 1939-40 52 features. 1939-40 No announcement yet. BEING EDITED Stanley and Livingstone East Side, West Side IN PRODUCTION Hotel For Women Rains Came Jones Family at the Grand Canyon Charlie Chan at Treasure Island UNITED ARTISTS 1938- 39 Sold 4 Goldwyns, 5 Wangers, 2 Selznicks, 5 Edward Small, 4 Hal Roach and 4 Lang- don and Hardv comedies and 5 Kordas. Total— 29 Delivered 2 Goldw-yns, 3 Wangers, 2 Selz- nicks, 2 Edward Small, 3 Hal Roach and 3 Kordas. Total— 15 RELEASED Algiers (Wanger) Drums (Korda) There Goes My Heart (Roach) The Young In Heart (Selznick) The Cowboy and the Lady (Goldwyn) Trade Winds (Wanger) The Duke of West Point (Small) Topper Takes a Trip (Roach) Made For Each Other (Selznick) Stagecoach (Wanger) King of the Turf (Small) Prison Without Bars (Korda) Wuthering Heights (Goldwyn) Zenobia (Roach) BEING EDITED Man in the Iron Mask (Small) IN PRODUCTION Music School (Goldwyn) Real Glory (Goldwyn) Winter Carnival (Wanger) 1939- 40 Announcement iie.xt week. COMPLETED Four Feathers (Korda) May 6, 1939 SHOWMEN'S T K .\ I) E REVIEW Page 43 RELEASED AND COMING THIS SEASON UNIVERSAL 1938-39 Sold 40 features, 0 Westerns. Delivered features, 6 \\'cstertis. RELEASED AND COMPLETED 3041 *Dark Rapture 3025 Fieshnian Year 3034 I'eisonal Secretary 3017 Road to Reno 3012 Youth Takes a Fling- 3026 Swing- That Cheer 3013 Service de Luxe 3016 The Storm 302cS The Last Express 3032 Exposed 3036 His Exciting Night 3042 -'Mars Attacks the World 3011 Little Tough Guys In Society 3035 Strange Faces 3022 Secrets of a Nurse 3021 Swing, Sister, Swing 3015 Newsboys Home 3027 The Last W'arning 3004 S o n of Franken- stein 3023 Gambling- Ship * Special 3033 Pirates of the Skies 3043 *The Mikado 3005 You Can't Cheat an Honest Man 3024 Society Smugglers 3029 Risky Business 3014 Spirit of Culver 3037 Mystery of the White Room 3001 Three Smart Girls Grow Up 3020 Family Next Door 3006 East Side of Heaven 3019 Code of the Streets Big Town Czar For Love or Money 3051 Black Bandit (W) 3052 Guiltv Trails (W) 3053 Prairie Justice (W) 3054 Ghost Town Riders (W) 3055 Honor of the West (W) 3056 Phantom Stage (W) Release BEING EDITED Ex-Champ House of Fear They Asked For It IN PRODUCTION Sun Never Sets Inside Information 1939-40 Selling 40 features, 3 from Harry Eding- ton, 6 Westerns and 7 Outdoor pictures. IN PRODUCTION Old Grad In Old California WARNER BROTHERS Sold 60 features. Delivered 39 features. RELEASED AND COMPLETED 306 365 305 352 35S 368 302 369 355 310 318 319 351 370 362 303 359 313 317 Four's a Crowd Secrets of an Actress \'alley of the Giants Four Daughters Garden of the Moon B'way Musketeers The Sisters Girls on Probation Brother Rat Hard to Get T o r c h y Gets Her Man Nancy Drew, Detec- tive Angels With Dirty Faces Comet Over Broad- way Heart of the North The Dawn Patrol Going Places Devil's Island King of the Under- world 314 Off the Record 371 Torchy B 1 a n e In Chinatown 309 Wings of the Navy 372 Nancy Drew, Re- porter 357 Yes, My Darling Daughter 321 The Adventures of Jane Arden 364 You Can't Get Away With Murder 316 Women in the Wind 320 Secret Service of the Air 308 Oklahoma Kid 361 Blackwell's Island 323 On Trial 304 Dodge City 3 54 Dark Victory 353 Confessions of a Nazi Spy 322 Torchy Runs for Mayor 307 They Made Me a Criminal Juarez Man "Who Dared BEING EDITED Naughty But Nice Code of the Secret Serv- ice Devil on Wheels Each Dawn I Die Family Affair Waterfront Give Me a Child Kid From Kokomo Sweepstakes Winner Hell's Kitchen Nancy Drew, Trouble Shooter Gantry the Great Eneniy Agent LightfiGrse Harry IN PRODUCTION Hobby Family 1939-40 Selling 52 pictures. BEING EDITED Battle of City Hall IN PRODUCTION Maid Dust Be Mv Destiny JNot Wanted Torchy— Dead or Alive ^ancy Drew and the Hidden Staircase Independent Companies GRAND NATIONAL 1938-39 Sold 32 features, 18 Westerns. Delivered 10 features, 5 Westerns. RELEASED AND COMPLETED 311 Shadows Over Shanghai 325 Frontier Scout 326 Titans of the Deep 312 Cipher Bureau 313 The Long Shot Wl-1 Water Rustlers (W) Wl-13 Trigger Pals (W) 301 Exile Express 327 Crashing Through 328 To the Rescue 345 -"Sunset Murder Case 314 Panama Patrol Wl-3 Singing Cowgirl (W) 328 Renfrew Saves a Lady Wl-19 Six Gun Rhythm (W) Wl-2 Ride 'Em Cowgirl (W) ■* Special Release BEING EDITED Everything Happens to Ann IN PRODUCTION Miracle of Main Street 1939-40 No announcement yet. MONOGRAM Sold 26 features, 16 Westerns. Delivered 18 features, 9 Westerns. MONOGRAM (Cont.) BEING EDITED Wolf Call Across the Plains (W) Down the Wyoming Trail IN PRODUCTION Girl From Nowhere 1939-40 Announced 26 features, 16 Westerns. REPUBLIC 1938-39 Sold 30 features, 24 Westerns. Delivered 16 features, 13 Westerns. RELEASED RELEASED AND 3810 Barefoot P.oy 3811 Under the Big Top 3804 Mr. Wong, Detec- tive 3801 Gangster's Boy 3818 Gang Bullets 3812 I Am a Criminal 3819 Tough Kid 3822 Convict's Code 3805 Navy Secrets 3821 Star Reporter 3806 Mystery of Mr. Wong 3809 Mystery Plane 3824 Undercover Agent 3802 Streets of New York 3820 Boys' Reformatory COMPLETED 3829 Wanted by Scotland Yard 3859 Starlight Over Texas (W) 3861 Song of the Bucka- roo (W) 3860 Where the Buffalo Roam (W) 3851 Gun Packer (W) 3852 Wild Horse Canyon (W) 3853 Drifting Westward (W) 3862 Sundown on the Prairie (W) 3863 Rollin' Westward (W) 3854 Trigger Smith (W) 851 844 818 80S 820 821 823 854 842 806 824 801 843 809 810 817 Billy the Kid Re- turns (W) Blue Montana Skies (W) ^ „ Come On, Rangers Down in Arkansaw Federal Man Hunt Fighting Thorough- breds Forged Passport Frontier Pony Ex- press (W) Home on the Prairie (W) I Stand Accused I Was a Convict Man of Conquest Mexicali Rose (W) Mysterious Miss X My Wife's Relatives Night Hawk 808 Wom 865 Night Riders (W) 819 Orphans of the Street 862 Overland Stage Raiders (\V) 861 Pals of the Saddle (W) 822 Pride of the Navy 864 Red River Range (W) 853 Rough Riders Round Up (W) 863 Santa Fe Stampede (W) 852 Shine On Harvest Moon (W) 807 Storm Over Bengal 811 Street of Missing Men 841 Western Jamboree (W) an Doctor BEING EDITED Zero Hour Southward Ho Tidal Wave IN PRODUCTION Mountain Rhythm (W) Stand Up and Sing Road to Eldorado (W) 1939-40 Selling 30 features, 24 Westerns. 1938-39 SUMMARY Major Companies Sold Columbia 40 Westerns IS MGM 52 Paramount 52 Westerns . .i 6 RKO-Radio 48 Westerns 6 20th-Fox 54 UA 29 Universal 40 Westerns 6 Warner Bros 60 TOTAL 408 Independent Companies Grand National 32 Westerns 18 Monogram 26 Westerns 16 Republic 30 Westerns 24 TOTAL 146 GRAND TOTAL 554 Completed 22 12 36 35 5 23 4 45 IS 30 6 39 Bemg Edited 3 1 . 5 12 1 4 In Prod. 4 271 10 5 18 9 16 13 14 53 1 3 2 1 15 ■ 1 1 1 2 71 342 7 60 S 20 Page 44 SHOWMEN'S TRADE REVIEW May 6, 1939 STR West Coast Offices Guaranty Building 6331 Hollywood Blvd. Hollywood, Calif. Telephone, Hollywood 1390 Strollin' Thru the Studios "Parents On Trial" went before the cameras this week at Columbia with Jean Parker, Noah Beery, Jr., Johnny Downs, and Henry KoLKEK heading the cast. It is based on the popular radio serial of the same name. Racketeers", first in the new series of James Dunn action melodramas. The original story is by Peter B. Kyne. Production on Universal's "Modern Cinder- ella" draws another starring postponement due to additional work on shooting script The picture co-stars Irene Dunne and Charles BoYER with John Stahl as producer-director and is now slated for a May 15 start. J. Edward Bromberg will have one of the principal roles in 20th Century-Fox's "Holly- wood Cavalcade", which will feature Don Ameche and Alice Faye. Bromberg is at present in New York appearing in "Awake and Sing" but is expected back in Hollj'wood the latter part of May. May 22 has been set as the starting date for "A Chump At Oxford", which will co-star Stan Laurel and Oliver Hardy for Hal Roach. It will be the first font- reeler for United Artists release. Stan Laurel will probably direct. Under a switch in assignments, Noel Smith is directing "Nancy Drew and the Hidden Staircase" with a cast topped by Bonita Granville and Frankie Thomas. Smith was originally slated to make the next "Secret Service" picture in the series featuring Ronald Reagan. Darryl F. Zanuck, 20th Century-Fox pro- duction chief, has announced the purchase of John Steinbeck's new novel "Grapes Of Wrath", which received the widest critical praise accorded a creative work in the last twenty years. Raymond Hatton has been signed by Re- public to a new deal and will be seen regu- larly in the "Three Mesquiteers" series, first of which goes into production around May 10. The contract calls for Hatton to do ten pic- tures in a year and a half and permits him to do outside films on a free-lance basis. Famous Productions, new film company headed by Harry Edington and producing ex- clusively for Universal, has signed Douglas Fairbanks, Jr., to a three-year starring con- tract. Fairbanks will head the cast of Ed- ington's inaugural feature "Atlantic Cable", scheduled for early shooting. Monroe Greenthal and Al Margolies ar- rived from New York this week as advance guard for United Artists executives coming for the sales convention. Lynn Farnol is due in later in the week. Arthur Lubin checked in at Republic tliis week for the directional assignment of "Stand Up and Sing", with Ralph Byrd, Bruce Cabot, Tommy Ryan and Zasu Pitts in the top roles. The picture is under the production wing of Herman Schlom. Lucille Ball was picked by RKO for the feminine lead in "Night of January 16", which Pandro Berman will produce. This assign- ment is Miss Ball's first break from lower budget pictures. Three new Bob Breen pictures were an- nounced for production for the 1939-40 season by Principal Productions, to be released by RKO. The films will be made under the pro- duction guidance of Barney Briskin, and will follow the completion of "Way Down South" and "Boy Who Cried Wolf", on this year's schedule. 500 workmen are being employed to rush building on the new Walt Disney Studio in Burbank, so that the plant will be ready for occupancy in October. New studios will cost approximately $2,000,000 when completed, in- cluding equipment. "Deadwood City", an original story by Har- rison Jacobs, was purchased by Harry Sher- man, who will add to his production schedule for the current season for Paramount. Sherman will produce the picture on a big scale and expects it to take its place among outdoor films that have made boxoffice history. Sam Katzman of Victory Pictures has signed G. A. DuRLAM to write the screenplay of "Kid Start of production on "Stronger Than De- sire", society drama featuring Walter PiDGEON and Virginia Bruce, raises the pro- Getting Ready Steve Sekely, fa- mous Hungarian di- rector, ivho makes his debut in the U. S. A. at Grand National is checking over the make up chart tvith Veda Ann Borg and Wynne Gibson, zvho are appearing in Sekely's first picture for Grand National •Release along ivith Margo. Leaving for Premiere William M. Jeffers, president of the Union Pacific R.R. and Cecil B. DeMille, producer of the Paramount picture, "Union Pacific" standing in front of a train which carried them and many Paramount stars to the zvorld premiere. Seen in the group are George Raft, Lynn Overman, Patricia Morrison, Lloyd Nolan and other Paramount stars. duction peak at MGM to a three-month high. Pictures in work are, "Maisie Was a Lady", "Andy Hardy Gets Spring Fever", "The Women", "Lady of the Tropics" and "On Borrowed Time". "Wings Over the Andes" has been purchased l)y Monogram and will be filmed as one of the "Tailspin Tommy" series for the 1939-40 pro- gram featuring John Trent. Paul Malvern will produce from the orginal screenplay by Hubert Hilton. Victor Fleming, acting under orders from his physician, will take a rest for about a week from his directorial work on Selznick's "Gone With the Wind". Fleming has been temporarily relieved by director Sam Wood, who recently completed "Good Bye, Mr. Chips" in England. - Ellison Signed by 20th-Fox The search for a leading man for Elsa t Maxwell's "Hotel for Women" ended when '; Darryl F. Zanuck borrowed James Ellison ' from RKO for the part. Ellison will play opposite Linda Darnell, a newcomer from Dallas, Texas. Ann Sothern has been signed for an important feminine role, and John Halliday and Alan Dinehart for featured male roles. The production is under the di- rection of Gregory Ratoff. Universal Writers Busy Universal writers are going full blast on ] forthcoming productions with 30 working on the lot at the present time. Studio has seven , pictures scheduled for early production, in- cluding John Stake's "Modern Cinderella", which was sent back for additional scripting. .1/(1 V 6, lOS'^ SHOW M 1-: N ' S '1^ R A I ) l<: K I'. V 1 K w Page 45 Enjoying a joke Leo Carrili.o and Director Lew Landers have an informal chat zi'hilc camera equipment is being set up for the next scene in "The Dove,'' gay RKO Radio offering of Old Mexico in which Carrillo, as a dashing "Robin Hood," is supported by Steffi Duna and Tim Holt. Robert Montgomery to Make Two Pictures in England for MGM Robert Montgomery will be the next star to 'be sent to England to appear in films at the MGM British Studios in Denham. Mont- gomery will be seen in two pictures, "Bus- man's Honeymoon" by Dorothy Sayers and "The Earl of Chicago" by Brook Williams. Victor Saville, producer for MGM British, is now in Hollywood discussing production plans for the two pictures with Montgomery and Ben Goetz, managing director at Den- ham, who recently brought to America the print of "Good Bye, Mr. Chips", which stars Robert Donat and Greer Garson. Montgomery will leave for England as soon as final scripts are prepared. Considine to Produce "Blackmail" John Considine, Jr. has been assigned to produce MGM's "Blackmail" which will have Edward G. Robinson in the leading role. Rob- inson, who is under contract to Warner Bros., had the top role in MGM's "The Last Gang- ster" about a year ago. Vehicle is now being prepared for the cameras and will be directed by Henry C. Potter. "Sorority House" Sequel Planned RKO will follow "Sorority House" with another picture of collegiate life, entitled "Final Exams", and has assigned Dalton Trumbo to write the story. Anne Shirley and James Ellison, stars of the other produc- tion, will also have the leading roles in the sequel. Cast for "Way Down South" W ith the signing of Ralph Morgan, presi- dent of the Screen Actors Guild, to portray the father of Bob Breen in "Way Down South", Sol Lesser completed casting on the production. Morgan checks in at the Lesser lot immediately upon completion of his fea- tured role in "Geronimo" at Paramount. Pic- ture is now before the cameras under the di- rection of Bernard Vorhaus. Edward Ellis to Play Title Role Edward Ellis, who scored heavily as An- drew Jackson in "Man of Conquest", has been signed by Republic to portray the title role in "Abraham Lincoln Boggs", which is scheduled for early production. Ellis has played nu- merous featured roles in pictures during the past few years in Hollywood, but it was not until his triumphant performance in "A Man to Remember" that producers became aware of his real potentialities. Republic to Up Budgets On All Future Product Hkrbkrt J. V'aies, cliairnian of the board of Republic Pictures, announced this week that the studio would increase budgets on all product for the coming season, in addition to six pictures to be made on the same scale as "Man of Conquest", and four Anniversary specials. The budgets on the Gene Autey pictures will be increased one-third. Yates set to rest rumors of a shakeup in the studio personnel. M. J. Siegel leaves for a month's talent and story search in New York, and during his absence, E. H. Gold- stein will be in charge of studio affairs. Republic's income has been increased in the past eight months because of better product, with foreign grosses showing an increase of almost 100%, despite unrest and precarious conditions in Europe. Yates will accompany Gene Autry on a six weeks' personal appearance tour of Great Britain, leaving around the first of June. Looks Like Hot Work Producer-director Rowland V. Lee goes over same new scenes zvith the cast of Universal' s "The Sun Never Sets", while zvorking on the African Gold Coast location about 20 miles from Hollywood. Left to right in the picture are Basil Rathbone, Lee, Ramsay Hill (technical adviser), script girl, Douglas Fair- banks, Jr., Barbara O'Neill and Melville Cooper. Paramount Workmen Busy On New Construction For More Production More than 100 workmen are busy at Para- mount on four new construction projects ordered to facilitate the handling of increased summer production. Construction of a 90-ton steel rocker in the "A" tank for "Ruler of the Seas", is one of the major jobs. A ship unit matching the huge sailing boats at Los Angeles harbor will be built on the tank, when the steel foundation is completed. In addition to the above, the studio is en- larging the camera department, the switch- board room and the operating quarters in the transparency building. 12-Week Shooting Schedule A 12-week shooting schedule has been al- lotted the forthcoming Warner Bros, produc- tion of "The Knight and the Lady", to be filmed in Technicolor with Errol Flynn and Bette Davis as its co-stars. Michael Curtiz will direct the story of Queen Elizabeth of England with starting date set for May 8. HCLLrWCOD with the "Oldtimer" Thai little chat with Herbert J. Yates, chairman of Republic's board, cleared up a lot of rumors about a shakeup in the studio personnel and also confirmed the news that the company is going in for higher-budget pictures for the coming sea.son. How about a few more like "Man of Conquest'*'/ Visited the Goldwyn back lot for a "look- see" at the sets being used in the filming of "The Real Glory," Gary Cooper starrer, and now we know what a real jungle looks like. All it needs, from our observation, is a few of the Philippine mosquitoes ... it has everything else. Hollywood glamour boys are gnashing their teeth because Ann Sheridan, the queen of "OOMPH", will be on ice for the next three weeks with the Walter Wanger "Winter Carnival" company. Miss "OOMPH" will spend most of the time in a refrigerated stage. Here's hoping the ice doesn't melt. And speaking of "glamour," what are the girls going to do when they find Ty Power doing a combination of Truckin', Suzy Q and the Lambeth Walk in his new picture, "Second Fiddle." Ty has begun rehearsals for his first ventme into Jitterbugging, with the aid of 40 of Hollywood's most beautiful dancing girls ... not forgetting Sonja Henie. Tickled to see Charles Leonard back in circulation again. Charlie, formerly Coast ad head for United Artists, was named RKO producer — home office representative for Herbert Wilcox Productions and Max Gor- don plays and Picture Corp. Best of luck on your new assignment. We understand that Paramount has a sweet piece of entertainment in "The Gracie Allen Murder Case," according to our "snooping" reporter, who spotted Director Al Green with a big grin on his face. Wonder if George Burns, or brother William, will take any of the credit for their kibitizing? With His Animal Cast Director Frank Capra makes friends zvith tzvo animal actors betzveen scenes of Colum- bia's "Mr. Smith Goes to Washington," in ivhich Jean Arthur and James Stewart are co-starred. Page 46 SHOWMEN'S TRADE REVIEW May 6, Dates Shown Are Release Dates This department is primarily intended to convey im- portant Information regarding product on which no press book or ad material are available. Showmen who run pictures pre-release will find it a valuable source. Listings will appear but once. GIRL FROM NOWHERE Mono. Drama 16 Selling Names: Anne Nagel, Warren Hull, Lester Mathews, Mayo Methot. Director: Lambert Hillyer. Producer: E. B. Derr. Story Idea: On the eve of Anne Nagel's marriage to Warren Hull, Lester Mathews, who has proof of Anne's birth in prison, decides to blackmail Hull. Mathew's wife, Mayo Methot from whom the secret was stolen and who was given the clippings by Anne's mother, her roommate in prison, shoots Mathews to prevent his telling and keeps the secret forever. Catchline: "His love shielded her secret.'" Univ. SUN NEVER SETS Drama May 26 Selling Names: Douglas Fairbanks, Jr., Basil Rathbone, Virginia Field. Producer-Director: Rowland V. Lee. Story Idea: Douglas Fairbanks, Jr., fol- lowing the family tradition, joins "the serv- ice" and is sent to the African Gold Coast, where his brother Basil Rathbone is district commissioner. He pretends to accept Lionel Atwill's shady offer to help him plunge all Europe into war, but has Atwill and his henchmen destroyed in time to avert trouble. Catchline: "His courage and fortitude averted another war." Para. THE STAR MAKER Musical-Drama Aug. 25 Selling Names: Bing Crosby, Louise Campbell, Ned Sparks, Linda Ware. Director: Roy Del Ruth. Producer: Charles R. Rogers. Story Idea: Bing Crosby portrays the thrilling true-to-life story of Gus Edwards, a song writer and one of Broadway's greatest characters. His rise to fame through his music _ and his "Kid Shows" until the Gerry Society closed the shows and refused to permit the children to work at night and his comeback through Radio. Catchline: "Gus Edwards, one of Broad- way's greatest characters . . . his life and his music." CAREER RKO Drama Not set Selling Names: Edward Ellis, Anne Shir- ley, John Archer, Alice Eden. Director: Leigh Jason. Producer: Robert Sisk. Story Idea: John Archer, a medical stu- dent, receives an offer of a good post with a New York specialist, but^turns it down to continue with his research work. While visiting his hometown, he asks Anne Shir- ley to marry him and she accepts. He is astounded to learn, later, that she is going to marry Charles Drake instead, as she feels that Archer must devote his life to his work and he realizes that she is right. Catchline: "His love for his profession dominated his life." MOUNTAIN RHYTHM Rep. Western Not set Selling Names: Gene Autry, Smiley Bur- nette, Maude Eburne. Director: Breezy Eason. Assoc. Producer: Harry Grey. Story Idea: Gene Autry and Smiley Bur- nette arrive at a small town in Texas, in response to a call from Maude Eburne Burnette's aunt. Maude needs their help to prevent Waller Fenner, resort owner, from auctioning off all the grazing lands upon which every rancher in the valley is de- pendent. Autry saves the land by uncover- ing the plot. Catchline: "He knew the rustler's tricks." and so saved the rancher's land" Univ. OLD CRAD Drama Not set Selling Names: .\nita Louise, Dick Foran, Charley Grapewin, Emma Dunn. Director: Harold Yovmg. Assoc. Producer: Ken Goldsmith. Story Idea: Charley Grapewin, a night watchman and football hero of thirty years ago, is invited by his alma mater to serve as a one-man reception committee for all visitors. Through a mix-up, he is intro- duced as a rich construction company pres- ident, but is saved from any embarrassment by Coach Samuel ; S. Hinds, who appoints him his assistant after the team wins the game. Catchline: "A long forgotten football hero who becomes a king for a day." THE HOBBY FAMILY WB Drama Not set Selling Names: Henry O'Neill, L-ene Rich, Jean Sharon, Jackie Moran. Director: William McGann. Producer: Gordon Hollingshead. Story Idea: Henry O'Neill and his son, Jackie Moran, take their camera and ama- teur radio set with them when they go on a vacation. A fire starts while they are in the mountains and they save the campers' lives by getting word to the ranger station, with their radio set. They also get the re- ward offered for the pyromaniac who set the fire, when they develop a picture. Catchline: "Their vacation proved a life- saver t(j the campers." OLD MAID WB Drama Not set Selling Names: Miriam Hopkins, Bette Davis, George Brent, James Stephenson. Director: Edmund Goulding. Assoc. Producer: Henry Blanke. Story Idea: Bette Davis and her cousin, Miriam Hopkins, both love George Brent. But Miriam marries James Stephenson and becomes the happy mother of two children, while Bette has an illegitimate child by Brent. The child is brought up by Bette, without knowing the relationship and is eventually adopted b^' Miriam, in order to give her a name, so that she may marry the man she loves. Catchline: "She never married the man she loved, because of the cliild she loved." IT COULD HAPPEN TO YOU 20th -Fox Mystery Not set Selling Names: Stuart Erwin, Gloria Stuart. Ra_\'moncl Walliurn. Director: .A.lfred Werker. Assoc. Producer: David Hempstead. Story Idea: Stuart Erwin, a clerk, is mi.xed up in a murder when a dead girl is found in his car, after he leaves a stag party at his boss's home. Certain that Erwin will be executed, Raymond Walburn, his boss, proves his loyalty by making Erwin vice- president of the firm. Gloria Stuart, Erwin's wife, finds the murderer and Erwin gets the vice-presidency. Catchline: "He couldn't sell himself . . . until he landed in jail." ARIZONA COWBOY Col. Western Not set Selling Names: Charles Starrett, Iris Meredith, Russell Simpson. Director: Sam Nelson. Producer: Harry L. Decker. Story Idea: Charles Starrett, sheriff of a small town in Arizona, has Iris Meredith's help when he tries to convince Russell Simpson, her father, that his objections are all wrong and that there must be no trouble when the settlers the government sends in take up their claims on his and the other cattlemen's ranges. He proves that these people will help build up the community and straightens out the trouble. Catchline: "As sheriff his job was to pre- vent trouble and bloodshed." Victory TRIGGER FINGERS Western Not set Selling Names: Tim McCoy, Ben Corbett, Jill Martin. Director: Sam Newfield. Producer: Sam Katzman. Story Idea: Tim McCoy, an F.B.I, man looking for a gang of bandits who have been raiding towns and ranches, disguises himself as a gypsy and rides into town in a Gypsy Wagon. McCoy gets into a card game with Carleton Young and compares Young's fingerprints which he gets on the cards, with those found on the stolen mer- chandise. Found guilty. Young and his gang are captured. Catchline: ".A.n F.B.I, man ... he cleverly trapped the rustling bandits." New Type Study Guide Issued On "Story Vernon, Irene Castle" A new type of school and group dis- cussion guide has been prepared for "The Story of Vernon and Irene Castle." It is more profusely illustrated than previous guides and deals with personalities of the stars as well as the picture. The guide in- cludes several articles that are of interest to the average theatregoer as well as the student. The new booklet has been forwarded to exhibitors, circuit officials, house managers, school teachers and executives, club ex- ecutives, better film councils, etc. u wtTTTTa The [Pour C^in.s iBeconte H^^^scs . Four Usherettes in White Four of the usherettes of Loeiv's Rochester Theatre, Rochester, N. V., donned ivhite caps and^ gozvns to exploit MGM's "Four Girls in White" on the street by distributing cards (inset) to passers-by. Lester Pollock, man- ager, directed the stun I. Max 6, 1939 SUO W M EN'S T 1^ A I ) k \- 1 E W Page 17 Dealing realistically with the booking, adver- tising and exploitation of the newsreel, serial and short, and emphasizing their importance. Howell, Kreag Winners in MCM's Nationwide Short Subject Contest "Amateur Talent Quest" Tlie Stanley-Warner Daily News "A)iiatcur Talent Quest" is in full siving in Philadelphia. Top photo shozvs Sam Sax, Eastern head of Vitaphone studios, studying a movie contract z\.-D) 86 . Everything is Rhythm (Mu) Front Page (C) 100. Heart of New York (Mu) 80. Hell's Angels (D) 110. Monster Walks (My-D) 60. Out of Singapore (D) 76. Rain (D) 85. Scarf ace (D) 88. tea Ghost (D) 60 . ky Devils (C-D) 88. Street Scene (D) 79. Three Broadway Girls (C) 83. Tombstone Canyon (W) 67. Tonight Or Never (D) 92 . Tumbleweeds (W) Woman Unafraid (D) 66. COLUMBIA City Streets (D) 68 Colorado Trail (W) 55 Convicted (D) 58 Girl's School (D) 73 Gladiator (C) 71 Highway Patrol (D) 58 Holiday (C-D) 94 I Am the Law (D) 83 Juvenile Court (D) 61 Lady Objects (D) 67 Phantom Gold (W) 56 Pioneer Trail (W) 55 Reformatory (D) 61 South of Arizona (W) 56 Stagecoach Days (W) 58 Stranger From Arizona (W) ...56 We»t of Cheyenne (W) 53 Stars C. Morris-U. Merkel .Harry Roy & Band A. Menjou-P. O'Brien Jelson-Evans-Morgan .Jean Harlow-B. Lyon . Mischa Auer .Noah Beery- Dorothy Burgess .J. Crawford-W. Huston .P. Muni-G. Raft-A. Dvorak . Alan Hale-Claude Allister .. .Spencer Tracy Sylvia Sidney .Blondell-Evans-Claire .Bob Burns . Swanson - Douglas- Karloff .... William S. Hart Gallagher-Gleason Rel. See Date Issue of Reissued 2/15/39 Not Rev. Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued Reissued 5/1/39 Reissue Reissued 1937-38 . Fellows-Carrillo (F) .Starrett-iVleredith (F) . Hayworth-Quigley (A) A. Shirley-N. Gray (F) Brown-Travis (F) .Paige-Wells (F) . K. Hepburn-C. Grant (F) . E. Robinson-W. Barrie (A) . Kelly-Hayworth (F) L. Ross-G. Stuart (A) .J. Luden-B. Marion (F) . Luden-Barclay .Jack Holt-Wynters (F) .Starrett-iVleredith (F) .Jack Luden-Eleanor Stewart .... .B. Jones-D. Fay .Starrett-Meredith (F) 7/1/38 9/8/38 . 8/18/38 9/30/38 8/15/38 6/27/38 6/15/38 9/2/38 9/15/38 9/9/38 . 8/31/38 7/15/38 7/21/38 7/28/38 6/20/38 9/22/38 6/30/38 . . .b6/25/38 ...bll/5/38 . .b8/27/38 . .blO/l/38 b8/6/38 ...b6/ll/38 . . .b5/2l/38 . . .b8/27/38 . .b9/l7/38 . . .b9/l7/38 ..bl 1/26/38 . .35/14/38 b7/2/38 . . .blO/8/38 . . .a4/9/38 . .a8/27/38 . .b8/27/38 1938-39 .(A) Adventure in Sahara (D) 58 . . P. Kelly-L. Gray Arizona Cowboy (W) Charles Starrett-lris Meredith.. Blind Alley (D) 71. Ralph Beilamy-Rose Stradner ..(F) Blondie (C) 68.. P. Singleton-Arthur Lake (F) Blondie Meets the Boss (C) 71. .P. Singleton-Arthur Lake (F) California Frontier (W) 54.. Buck Jones-Carmen Bailey Coast Guard Scott-Bellamy-Perry Crime Takes a Holiday (D) 58..Holt-M. Ralston (F) 6 1.. Walter Abel -Beverly Roberts 57.. C. Farrell-J. Wells (F) 54. Bill Elliott-Luana de Alcaniz ... (Former title, "California Cavalcade") Golden Boy Barbara Stanwyck- Wm. Holden.. Good Girls Go to Paris Joan Blondell-Melvyn Douglas.. Hidden Power Jack Holt-Gertrude Michael Homicide Bureau (D) 63. .B. Cabot-R. Hayworth (F) In Early Arizona (W) 53 .. Elliott-Gulliver First Offenders (D) Flight to Fame (D). Frontiers of '49 (W) 11/15/38 5/25/39 5/1 1/39 11/30/38 2/28/39 12/15/38 10/5/38' 4/12/39 10/12/38 1/19/39 Fay Bainter-lda Lupino (F) Bill Elliott-Veda Ann Borg Buck Jones-D. Fay (F) Maufeen O'Sullivan-Henry Fonda(A) E. Fellows-R. Fiske (F) Bill Elliott-Dorothy Gulliver Lady and the Mob (C) 65. Law Comes to Texas (W) 58. Law of the Texan (W) 54. Let Us Live (D) 68. Little Adventuress (C-D) 62. Lone Star Pioneers (W) 56. . Lone Wolf Spy Hunt (D) 65 . . Warren William-Ida Lupino (F) Man From Sundown (D) Chas. Starrett-lris Meredith Missing Daughters (D) Richard Arlen-Rochellc Hudson.. My Son Is a Criminal (D) 59.. Alan Baxter-Jacqueline Wells (F) North of Shanghai (D) 58.. Betty Furness-James Craig (F) North of the Yukon (W) 64.. Chas. Starrett-Linda Winters (Former title, "Mounted Police") Only Angels Have Wings (D) Jean Arthur-Cary Grant Outside These Walls (D) Dolores Costello-Michael Whalen . Parents on Trial Jean Parker- Johnny Downs Rio Grande (W) 59.. Chas. Starrett-Ann Doran (Former title, "North of Texas") Romance of the Redwoods (D) . .67 . . Jean Parker-Chas, Bickford (F) Smashing the Spy Ring (D) ... 62 .. Ralph Bellamy-Fay Wray (F) Spoilers of the Range (W) Chas, Starrett-lris Meredith (Former title, "The Oklahoma Trail") Strange Case of Dr. Meade (D). 65 . Jack Holt-Beverly Roberts (F) (Reviewed as "Outside the Law") Terror of Tiny Town (Mu-W) . . .60 . . All Midget Cast (F) Texas Stampede (W) 57.. Charles Starrett-I. Meredith There's That Woman Again (My-C) 70. Thundering West (W) 57. 6/30/39. . 1/5/39' ' '. 11/2/38 4/3/39 ., 4/16/39 . 10/24/38 2/22/39 10/24/38 3/16/39 1/27/39 . 5/22/39' ' 3/30/39 . 2/10/39 3/30/39 . 5/25/39 5/4/39 . i2/8'/'3'8' ' 2/28/39 12/29/38 4/27/39 .bl2/24/38 . . .35/6/39 . .b4/29/39 .bl 1/5/38 . . .b3/4/39 .al2/IO/38 . In Prod. . . .b5/7/38 . .al/14/39 .hl2/24/38 .all/19/38 ..In Prod. .In Prod. . In Prod, . . .02/4/39 . . .39/3/38 . .b3/l 1/39 . .a2/25/39 .blO/29/38 . .b2/25/39 .bl2/l7/38 . .31/14/39 . .bl/28/39 . . In Prod. . .33/25/39 . .b3/l8/39 . . .b4/l/39 . . .a2/4/39 . . .a4/8/39 . .32/18/39 .In Prod. . .alO/l/38 . .b4/29/39 b 1 2/24/38 , .a3/l8/39 12/15/38 .blO/29/38 .Douglas-Bruce (F) .C, Starrett-I. Meredith Trapped in the Sky (D) 60. Jack Holt-Katherine DeMille ..,(F) West of Sante Fe (W) 57. . Starrett-Meredith (F) Whispering Enemies (D) 62 . J, Holt-D. Costello (F) You Can't Take It With You (C) 125 L. Barrymore-Arthur-Stewart (F) 1939-40 Mr, Smith Goes to Washington Jean Arthur-James Stewart 12/1/38 2/9/39 12/24/38 1/12/39 6/1/39 , 10/3/38 3/24/39 9/29/38 . .b7/l6/38 ..al/14/39 .bl2/l7/38 .all/19/38 . .b2/l8/39 .bl2/24/38 . . .bl/7/39 . .b8/27/38 .In Prod. CAUMONT BRITISH 1938-39 (Dist by .(F) Chicago Ben (C) 93 . Kennedy-Hay-Bupp (Reviewed as "Hey! Hey! U.S.A.") Climbing High (C) 79 . . Matthews-Redgrave (F) Crime Over London (D) 68. Cawthorn-Sidney-Grahame (F) Lady Vanishes (D) 78. . Liikas-Whitty (F) Man With 100 Faces (D) 72. Tom Walls-Lilli Palmer (A) Pagliacci (Mu-D) 78. .Tauber-Duna (A) (Reviewed as "A Clown Must Laugh") Sailing Along (Mu-C) 79. . Matthews-Whiting (F) Show Goes On (D) 71 . . Neagle-Carminati (F) Strange Boarders (D) 73.. T. Walls- R, St. Cyr (A) Thirty-Nine Steps (D) 80 .. Donat-Madeleine Carroll (F) Three on a Week End (C-D) . . .72 . . Lodge-Lockwood (A) (Reviewed as "Illegal Holiday") To the Victor (D) 71 . . Fyffe-Lodcr-Lockwood (F) 8/15/38 1 1/1/38 10/1/38 20th -Fox) . , blO/8/38 , bl2/l7/38 . . .b8/6/38 ....b9/3/38 . .bl 1/5/38 . blO/15/38 4/15/38 6/15/38 8/1/38 9/15/38 7/1/38 .b2/l2/38 .b8/l4/37 . .b6/4/38 . Reissued .b2/l2/38 3/15/38 ...b2/l2/38 GRAND NATIONAL 1937-38 Dangerous Secrets (D) 70 . p. Lukas-L, Travers (A) 8/19/38 . . .b8/28/37 (Reviewed as "Brief Ecstasy") Held for Ransom (D) 60 High Command (D) . 59 I Married a Spy (D) , ,59 King of the Sierras (AD) 57 Life Returns (D) 60 Renfrew of the Great White Trail (D) Newell-Walker Utah Trail (W) 55 ..Tex Ritter B, Mehaffey-G, Withers (F) L, Atwill-L, Mannheim (A) N, Hamilton-B, Homey (A) Rex — Sheik, the wonder horse.,, 0, Stevens-L. Wilson (F) 6/7/38 7/15/38 7/1/38 8/28/38 6/10/38 b6/l8/38 .b7/30/3P b7/30/38 ,Not Rev. .b7/30/38 GRAND NATIONAL 1938-39 Title Mins, Rel, Date .(F) Stars Cipher Bureau (D) 70 .. Ames- Woodbury Crashing Thru (D) James Newill- Warren Hull Exile Express (D) 61.. Anna Sten-Alan Marshal (A) Frontier Scout (W) 61. George Houston (F) Lady Takes a Ch3nce (D) Heather Angel-John King (Foi'mer title, "Everything Happens to Ann") Long Shot (D) 69.. Marsha Hunt (F) Miracle of Main Street Margo Panama Patrol (D) 67. .Charlotte Wynters-Leon Ames.. (F) Renfrew Saves a Lady James Newell Ride 'Em Cowgirl (W) 52 .. Dorothy Page-Vince Barnett (F) Shadows Over Shanghai (D) 66.. Ralph Morgan (F) Singing Cowgirl Dorothy Page-David O'Brien (Former Title "Lady Buckaroo") Six-Gun Rhythm (W) 55.. Tex Fletcher-Joan Barclay (F) 11/4/38 1/20/39 ■ '39 /38 1/20/39 l()/2(/ 1/6/39 Sunset Murder Case (D) 57. (Former title. Titans of the Deep (T) 47. Trigger Pals (W) 55. Water Rustlers (W) 54. Sally Rand "Murder on Sunset Boulevard") Dr. Wm. Beebe-Otis Barton ... (F) Art Jarrett-Lee Powell .. (F) Dorothy Page-David O'Brien (Former title. "The Last Barrier") MGM (C). Block-Heads Chaser (C) Crowd Roars (D) Fast Company (My-D). Lord Jeff (D) .58 .75. .92. .75. .84. Love Finds Andy Hardy (C-D).. 92. Marie Antoinette (H-D) 160 Port of Seven Seas (D) 81. Rich Man. Poor Girl (C-D) 74. Shopworn Angel (D) 87. Three Comrades (D) 98. Toy Wife (D) 94 Woman Against Woman (D) ...60 1937-38 . Laurel-Hardy (F) O'Keefe-Stono-Pendleton (F) . 1 aylor-Arnold-Morgan (F) . M. D0U0I3S-F, Rice (F) .F, Bartholomew-M. Rooney (F) .Stone-Rooney-Garland (F) .N, Shearer-T, Power (F) . Beery-O'Sullivan (A) . Young-Hussey-Ayres (F) ,M, Sullavan-J, Stewart (F) .Taylor-Tone-Young-Sullavan .... (A) . Rainer-Douglas-Young (A) . Marshall-Bruce-Astor (A) 2/10/39. 1/20/39 . 10/14/38 11/11/38 10/28/38 1/13/39 . 1/6/39 . . 8/19/38 7/29/38 8/5/38 . 7/8/38 . 6/24/38 7/22/38 8/26/38 7/1/38 . 8/12/38 7/15/38 6/3/38 . 6/10/38 6/17/38 See Issue of .blO/29/36 .al2/3l/38 ..b2/ll/39 . .b9/l7/38 . . 33/4/39 .bl2/3l/38 ..In Prod. . .b2/25/39 ..Not Rev. . .bl/21/39 . .b9/l7/38 al 1/19/38 b2/ 18/39 .38/20/38 bl 1/19/38 .bl/14/39 al 1/19/38 . .b8/20/38 . .b7/30/31l . .b7/30/38 . . .b7/2/38 . b6/25/38 . .b7/l6/38 . .b7/l6/38 . ..b4/2/3« . .b8/l3/38 . . .b7/2/38 . .b5/28/3l . . .b6/4/38 . .1)6/25/38 1938-39 Adventures of Huckleberry Finn (D) 90. Mickey Rooney-Lynn Carver .. . Andy Hardy Gets Spring Fever (D) .. Mickey Rooney-Lewis Stone ... Boys Town (D) 92.. S. Tracy-M. Rooney Bridal Suite (C) Rob't Young-Billie Burke (Former title, "Maiden Voyage") .. .70 .. Dennis 0' Keefe-Cecilia Parker . .112.. J. MacDonald-L. Ayres ...85. Lew Ayres-L. Barrymorc. ...69. " ' ~ .110. .78. (F) 2/10/39 Burn 'Em Up O'Connor (D). Broadway Serenade (Mu-D) . Calling Dr. Kildare (D) Christmas Carol (D) Citadel (D) . . Dramatic School (D) R, Owen-T, Kilburn R. Russell-R. Donat Rainer-A. Marshall R, Montgomery-Rosalind Russell Fast and Loose (My-C) 76 Flirting With Fate (C) 70.. Joe E. Brown . ... Four Girls in White (D) 73.. Florence Rice-Alan Marshall. Girt Downstairs (C) 76.. F, Tone-F. Ga3l Goodbye, Mr. Chips (D) Robert Donat-Greer Garson... Great Waltz (Mu) 104. . Rainer-Gravet ■ Hardys Ride High (C-D) 80 . . Rooney-Stone-Rutherford Honolulu (Mu-C) 84.. Eleanor Powell-Rob't. Young (F) 9/9/38 .. 5/26/39 (F) 1/13/39 (F) 4/7/39 . (F) 4/28/39 (F) 12/16/38 (F) 10/28/38 (A) 12/9/38 (F) 2/17/39 . (F) 12/2/38 . (F) 1/27/39 . (F) 12/23/38 Ice Follies of 1939 (D) Idiot's Delight (D) .82. . 109. Crawford -Stewart (Part Tech.). Gable-Shearer .Dennis 0' Keefe-Florence Rice.. ... .87. . Nelson Eddy- Virginia Bruce .. . .73. . Bartholomew-Garland . Myrna Loy- Robert Taylor .... It's a Wondertul World (My-C) 86.. James Stewart-Claudette Colbert Kid From Texas (C-D) 70 - -^^ Let Freedom Ring (Mu-D) Listen. Darling (C-D) Lucky Night (C-D) 82 „ - . Maizie Was a Lady (D) Rob't Young-Ann Sothern Out West With the Hardys „ „. „ . (C-D) 83. . Rooney-Stone-Parker Pygmalion (D) 87. .Leslie Howard-Wendy Hiller Sergeant Madden (D) 80.. Wallace Berry-Laraine Johnson . Shining Hour (D) 75. .Crawford-Sullavan-Young 5,000 Enemies (D) .Walter Pidgeon-Rita Johnson ... Society Lawyer (D) 77 . Virginia Bruce-Walter Pidgeon... Soring Madness (C-D) 65. . O'Sullivan-Ayres-Meredith Stablemates (D) 89.. W, Beery-M. Rooney Stand Up and Fight (D) 95. .Taylor-Becry-Rice Stronger Than Desire .Virginia Bruce-Walter Pidgeon Sweethearts (Mu) 1 10 . MacDonald-Eddy-Morgan (Tech,) , Tarzan (D) Weissmuller-O'Sullivan Tell No Tales (b) Melvyn Douglas-H, B, Warner... (Former title. "One Hundred to One") Three Loves Has Nancy (C) 67. . Montgomery. Gaynor-Tone Too Hot to Handle (C-D) 105 Vacation From Love (C) 65 Within the Law (D) 65 Young Dr. Kildare (D) 81 (F) 11/4/38 . (F) 4/21/39 . (F) 2/3/39 . . (F) 3/10/39 . (A) 1/27/39 . (F) 5/19/39 (F) 4/14/39 (F) 2/24/39 (F) 10/21/38 (A) 5/5/39 . . .b2/l 1/39 34/29/39 . .b9/IO/38 . . .33/4/39 .bl/14/39 . .b4/8/39 .b4/29/39 bl2/l7/38 blO/29/38 bl2/l(i I .b2/l8/39 .bl2/3/38 .bl/28/39 .bl2/3l/38 a2/l8/39 .bl 1/5/38 . .b4/22/39 . . .b2/4/39 .b3/l 1/39 ..bl/28/39 . ..b5/6/39 . .b4/8/39 .b2/ 18/39 blO/22/38 .b4/29/39 34/29/39 (F) 11/25/38 (A) 3/10/39 . (F) 3/24/39 . (F) 11/18/38 (F) 3/31/39 (F) 11/11/38 (F) 10/7/38 . (F) 1/6/39 .. (F) 12/30/38 5/12/39 .C, Gable-M, Loy .D, O'Keefe-F, Rice .Ruth Hussey-Paul Kelly . L. Barrymore-L. Ayres .. (F) 9/2/38 . . (F) 9/16/38 . (F) 9/23/38 . (F) 3/17/39 . (F) 10/14/38 bl 1/26/38 ,bl0/29/38 . .b3/25/39 .bl 1/19/38 34/29/39 . . b4/l/39 bl 1/19/38 .blO/8/38 . .bl/7/39 In Prod, b 1 2/24/38 32/18/39 ..33/18/39 . .b9/3/38 .b9/l7/38 .blO/8/38 .b3/l8/39 blO/15/38 1939-40 Gone With the Wind Gable-Leigh-Howard (Tech.) .., Lady of the Tropics Hedy Lamarr-Rob't Taylor On Borrowed Time (D) Lionel Barrymore-Beulah Bondi Wizard of Oz (Tech.) Judy Garland-Frank Morgan .... Women, The Shearer-Crawford-Russell ..In Prod. In Prod, 34/29/39 all/12/38 ..In Prod, MONOGRAM 1937-38 Man's Country (W) 53.. Jack Randsll (F) 7/6/38 M3rines Are Here (D) 60.. J, Trsvis- G. Oliver (F) 6/8/38 . Mexican Kid (W) 55.. Jack Randall (F) 8/17/38 Romance of the Limberlost (D).82..J. Parkcr-E. Linden (F) 6/22/38 7/22/38 ..a6/l8/38 8/12/38 a7/9/38 Across the Plains (W) Barefoot Boy (D) 63 Boys Reformatory (D) Bonvict's Code (D) 66. Drifting Westward (W) (Former Down the Wyoming Trail (W) . . . Gsngster's Boy (D) 80 Girl From Nowhere (D) Gang Bullets (D) 63 Gun Packer (D) 73 I Am a Criminal (0) 73. . Little Pal (D) 66.. 1938-39 Jack R3ndall-Joyce Bryant 6/1/39 . Moran-Morg3n-Jones (F) 8/3/38 .. Frsnkie D3rro 5/1/39 . Robert Kent-Anne Nagel (A) 1/18/39 . Jack Randall-Ethel Duran 1/25/39 , title. "Santa Fe Bound") Tex Ritter 5/18/39 Jackie Cooper (F) 11/19/38 Anne Nagei-Warren Hull 6/16/39 Anne Nagel (F) 11/23/38 Jack Randall (F) 11/16/38 John Carroll-Kay Linaker (F) 12/14/38 Ralph Bellamy-Mickey Rooney ..(F) 2/15/39 . . . .b8/6/38 . .b5/28/38 . .b9/IO/38 . .b6/l8/38 ,34/29/39 . .b9/3/38 . .a4/l/39 .b2/l 1/39 . .al/7/39 .a4/22/39 bll/l2/3« . .35/6/39 bl2/IO/38 bl 1/12/38 .bl2/3/38 . Reissued Page 52 SHOWMEN'S TRADE REVIEW May 6, 1939 MONOGRAM (Continued) 1938-39 R.K.O.-RADIO 1938-39 Title Mins. Mr. Wong, Detective (My-D) 66 IVIystery of Mr. Wong (D) 65 Mystery Plane (D) 60 Navy Secrets (D) Rollin' Westward (W) Song of the Buckaroo (W) .. Starlight Over Texas (W) .. Star Reporter (0) Streets of New Yorli (D) Sundown on the Prairie (W) Stars .Boris Karloff (A) .Boris KarlofT (F) .John Trent-Marjorie Reynolds ..(F) . .60. . Fay Wray 3'8' '. 12/9/38 . 1/6/39 .. 5/12/39 1 1/25/38 5/19/39 4/28/39 9/30/38 . 3/10/39 . 5/5/39' ' ' 10/28/38. 4/14/39 3/24/39 3/3/39 So. Istno ot .b7/U/S8 .b3/25/39 bl0/22/3t .bl/l4/U .bl/28/3» .bl/21/3* 35/6/39 .84/22/39 .a4/22/39 .82/25/39 .b3/ll/3» , .b8/27/3» a4/8/39 ..bl/l4/3» , .bl/28/3t ,bl2/IO/3« ,bll/l9/3» 33/25/39 .b3/l8/39 .bl0/l5/3( .blO/8/38 In Prod. , .b9/l7/38 bl2/IO/38 III 2/3 1/38 .33/18/39 REPUBLIC Army Girl (D) 87. Come On Leathernecks (D) 65. Desert Patrol (W) 56. Desperate Adventure (D) 65. Durango Vslley Raiders (W) 55. Gold Mine In the Sky (Mu-W)..60. Heroes of the Hills (W) 55. Higgins Family (C) 64. Ladies In Distress (C-D) 65. Man From Music Mountain (W) 58. Prairie Moon (W) 58. Rhythm of the Saddle (W) 58. Riders of the Black Hills (W)..55. Tenth Avenue Kid (D) 65. 1937-38 p. Foster-M. Evans (F) Cromwell-Hunt-MacFarlane (F) . B. Steele-M. Weldon (F) . R. Novarro-M. Tallichet (F) . B. Steele-L. Stanley . Autry-Hughes-Burnette (F) .Three Mesquiteers (F) The Gleasons (F) .Skipworth-Moran (F) . Autry-Burnette-Hughes .(F) Autry-Burnette (F) G. Autry-S. Burnette (F) 3 Mesquiteers (F) Bruce Cabot-B. Roberts (F) 7/15/3* 8/8/U . C/t/3« . 8/15/38 8/22/38 7/4/38 . 8/1/38 . 8/29/38 6/13/38 8/15/38 l4/7/3« , 11/4/38 . 6/15/38 . 8/22/38 bl 1/26/38 ..a4/8/39 . . .a4/l/39 . b9/l7/38 . .b2/l8/39 blO/29/38 ...4/29/39 .blO/29/38 ..b3/26/39 . .b3/l8/3» . .b2/2S/3S . In Prod. . .b7/23/J» ..M/J7/M ...M/4/M ..b7/30/3« ..Net R«v. ...b7/9/38 . ..b8/B/38 . .b8/27/38 . .b«/ll/38 . .b8/l3/38 .bl8/22/38 .liH/l2/38 . .b6/25/38 . b8/27/38 Billy the Kid Returns (W) 56. Blue Montana Skies (W) 56. Come On Rangers (W) 57. Down in Arkansaw (C-D) 66.. Federal Man Hunt (D) 64.. Fighting Thoroughbreds (D) 65.. Forged Passport (D) 61.. Frontier Pony Express (W) ....58.. Home on the Prairie (W) 58.. I Stand Accused (D) 63.. I Was A Convict (D) 65 . . Man of Conquest (H-D) 96.. Mexican Rose (W) 58.. Mountain Rhythm (W) Mysterious Miss X (My-D) 65.. My Wife's Relatives (C-0) 65.. Night Hawk (D) 63 . . Night Riders (W) 58. Orphans of the Street (D) 64. Overland Stage Raiders (W) ...55. Pals of the Saddle (W) 55. Prido of the Navy (D) 65 . . Red River Range (W) 56 Road to Eldorado (W) Rough Riders Round-up (W)...S8.. Santa Fe Stampede (W) 56.. Shine On, Harvest Moon (W)...57.. Southward Ho! (W) (Former Stand Up and Sing Storm Over Bengal (D) 65.. Street of Missing Men (D) .. .65. Three Texas Steers (W) Tidal Wave (D) Western Jamboree (W) 57. Woman Doctor (D) 65. Zero Hour (D) (Former 1938-39 . R. Rogers-M. Hart (F) G. Autry-Smiley Burnette (F) Roy Rogers-Mary Hart (F) ,R. Byrd-Weaver Bros. & Elviry..(F) Rob't Livingston-June Travis ...(F) Ralph Byrd-Mary Carlisle (F) P. Kelly-June Lang-L. Talbot (F) Roy Rogers-Mary Hart (F) Gene Autry-Smiley Burnette ....(F) R. Cummings-Helen Mack (A) B. MacLane-B. Roberts (F) Richard Dix-Gail Patrick (F) Gene Autry-Smiley Burnette (F) Gene Autry-Smiley Burnette ... Michael Whalen-Mary Hart (F) The Gleasons-Mary Hart (F) Livingston-Travis (F) 3 Mesquiteers (F) Livingston-Storey (F) 3 Mesquiteers (F) 3 Mesquiteers (F) James Dunn-Rochelle Hudson (F) 3 Mesquiteers Roy Rogers-Mary Hart Roy Rogers-Mary Hart (F) 3 Mesquiteers (F) Roy Rogers-Mary Hart (F) Roy Rogers-Mary Hart title, "Headin' for Texas") . Byrd-Cabot-Ryan P. Knowles-R. Hudson (F) Chas. Bickford-Nana Bryant .. (F) .3 Mesquiteers Ralph Byrd-Kay Sutton Gene Autry-Smiley Burnette (F) . F. Inescort-H. Wllooxon (F) Frieda Incscort-Otto Kruger ... title, "All the Tomorrows") 9/4/38 ,. 5/4/39 . 1 1 /25/38 10/8/38 . 12/25/38 1/6/39 .. 2/24/39 . 4/19/39 2/3/3» .. 18/29/38 3/8/39 .. 5/15/39 3/27/39 i/'l0/39'.' 3/28/38 . 10/1/38 . 4/12/39 12/5/38 . 9/29/38 . 8/28/38 . 1/23/38 . 12/22/38 3/13/39 ". 11/19/38 12/23/38 11/14/38 4/28/39 5/5/38 . i2/2/3»' ' 2/6/39 . TWENTIETH CENTURY-FOX 1937-38 Always Goodbye (D) I'll Give a Million (C-D) Josette (D) Little Miss Broadway (C-D). .70 . .70 . .74 . .70. .b4/l/39 B. Stanwyck-H. Marsh3ll (F) 7/1/38 W. Baxter-M. We3ver (F) 7/22/38 . Simone Simon-Don Ameche (F) 6/3/38 .. Shirley Temple (F) 7/29/38 . Mr. Moto T3ke» a Chance (D) . .65 . . Lorre-Hudson-Bromberg (F) 6/24/38 (Reviewed as "Look Out, Mr. Moto") One Wild Night (My-D) 71 . .BaldwiD-L3ng (F) 6/10/38 Panamint's Bad Man (W) 60 . . Ballew-Daw (F) 7/8/38 Passport Husband (C-D) 73 .. Erwin- Moore (F) 7/15/38 Three Blind Mice (C-0) 75 . . L. Young-J. McCrea (F) 6/17/38 We're Going to Be Rich (Mu-D) 80. . Gracie Fields-McLaglen-Donlevy. . (F) 7/8/38 .. 1938-39 Alexander's Ragtime Band (D) . 105 . . Power-Faye- Ameche (F) 8/19/38 Always In Trouble (C) 70 .. Withers- Rogers- Kellard (F) 11/2/38 Arizona Wildcat (C) 68 . . Withers-Carrillo (F) 2/10/39 Boy Friend (D) J3ne Withers-Robert Kellard ... 5/19/39 Charlie Chan in Honolulu (My-D) 65. Sidney Toler-Phyllis Brooks (F) 1/38/39 . Charlie Chan in Reno (My-D) Sidney Toler-Phyllis Brooks 6/16/39 Chasing Danger (D) 60.. Preston Foster-Lynn Bari (F) 5/5/39 .. Danger Island (D) 65 . . Lorre-Hersholt-Duff (F) 4/7/39 .. Down on the Farm (C) 6(.. Jones Family (F) 12/18/38 Everybody's Baby (C) 6».. Jones Family (F) 3/24/3* . Five of a Kind (C) 83..Dionne Quints- J. Hershoit (F) 10/14/38 Gateway (D) 73. .Ameche-Whelan (F) 8/5/38 . Gorilla (My-D) Ritz Bros.-Anita Louise 5/26/38 . Hold Th3t Co-Ed (C) 79 . . Murphy-We3ver-J. Barrymore (F) 9/16/38 Hound of the Baskervilles (My-D) 80 . , Rathbone-Greene-Louise (A) 3/31/39 Inside Story (D) 60. . Whalen-Rogers (F) 3/10/38 . Inspestor Hornleigh (D) Gordon Harker-Alastair Sim ...(F) 4/21/39 It Could Happen to You (My) . ..Stuart Erwin-Gloria Stuart .. . 6/30/39 Jesse James (D) 105 .. Power- Kelly (Tech.) (F) 12/23/38 Jones Family In Hollywood (C) Jones Family 6/2/39 .. Just Around the Corntr (C-D) . .70. .Temple-Farrell (F) 11/11/38 Keep Smiling (D) 72. . Withers. Stuart-Wllcoxon fF) J/12/38 . Kentucky (D) 96. .Young. Green* (Tech.) (F) 12/30/38 Little Princess (D) 91.. S. Temsle-R. Greene (Tech.) (F) 3/10/39 . (Continued on next page) ...b9/3/38 . . .b5/6/39 .bll/26/38 ..bli/l/$8 ..bl/14/39 . .bl/21/39 ..b2/ll/3» . .b4/l5/39 ..b2/ll/39 .blO/22/38 . .b2/25/39 . .b4/l5/39 . . b4/(/39 . a5/6/39 . .bl/21/39 ..b3/ll/39 ..bie/l/38 . ..b4/8/39 .bl2/l7/38 ..blO/l/38 ..b9/l7/38 ..bl/28/39 .all/12/38 . In Prod. . b3/25/39 .bl2/IO/38 bl2/l7/38 34/22/39 In Prod. .bll/12/38 .b4/29/39 ...a4/l/39 a4/29/39 .1112/24/38 . . .b2/4/.iq a4/22/39 . .b6/25/3« . .b7/l8/38 . ..b«/4/38 . ..b7/9/38 .blO/38/37 . .bS/ 14/38 ..klO/l/38 . ..b7/2/38 . .bS/l I /3S . .b6/l4/38 . .b6/28/38 . .k8/20/38 .kll/12/38 ...a4/l/3S .kl2/3l/38 ..a3/ll/39 . bl/M/3» ..b3/l8/U .kl8/ll/38 . .kl2/l/38 bl8/IS/38 . ..k8/8/38 . .a3/ll/S* . .b8/l7/a . ..b4/l/3» .klO/22/tt . .b4/22/3» . .35/6/39 .kl/U/18 .al2/24/S8 ..bll/5/S8 . .b6/l8/38 .bl2/l7/38 . ,b2/25/39 .'1/(7.V 6, S 1 1 ( ) W M EN'S T 1^ A 1 ) I': K 1<: V I E W Page 53 TWENTIETH CENTURY-FOX (Continued) Rel. Data Tltl« MIns. Stars MMt the Girls (C) 60. .J. Lano-L. Bari (F) iP/J/.^.^: ■ Mr. Moto's Last Warnlno (My) . 74. . Lorre-Field (F) ■ Mr. Moto Takes Vacation (My) .65 . . Peter Lorro (F) H'JAir' ' My Lucky Star (C-D) 90. . Henie-Grecne (F) 9/2/p8 ■• Mysterious Mr. Moto (My) 62. .Peter Lorro (F) 10/21/38 News is Made At Nioht (D) ..Preston Foster-Lynn Barl Pardon Our Nerve (C) 55 . Lynn Bari-B. Aibortson (F) . ■ Return of the Cisco i